30 May-12 June 2016 ! s r a ye 2 0 c 016 g 1 ntent - Celebratin www.contentasia.tv l www.contentasiasummit.com

Education deal for Satellite heads not bowed by OTT rush Operators stress significant role in reliable delivery MAIN COLOR PALETTE Next Animation,10 GRADIENT BG GRADIENT

R: 190 G: 214 B: 48 R: 0 G: 0 B: 0 Take the green and the blue Take the green and the blue C: 30 M: 0 Y: 100 K: 0 DiscoveryC: 75 M: 68 Y: 67 K: 90 from the main palette. from the main palette. Opacity: 100% Opacity: 50% R: 0 G: 80 B: 255 R: 138 G: 140 B: 143 Blending Mode: Normal Blending Mode: Hue C: 84 M: 68 Y: 0Taiwan K: 0 animationC: 49 M: 39 Y: 38 Khouse: 3 to provide 1,000 videos for U.S. classrooms

Taiwan-based digital content produc- tion house, Next Animation Studio, has partnered with Discovery Education in the U.S. to provide 1,000 animated vid- eos for science, math and social studies students.

Full story on page 3

The Voice Kids hits Philippines’ Measat booth at CommunicAsia 2016 high note OTT may be the video delivery darling “While the environment is changing, a Season 3 premiere tops du jour, but Asia’s satellite operators are little perspective is useful,” says Peter Os- far from preparing to pack up and move tapiuk, Intelsat’s head of media product weekend charts elsewhere. services. Asked what impact the region’s bur- According to Digital TV Research’s June The Philippines’ version of Talpa format, geoning OTT environment has had on the 2015 report, last year there were a little The Voice Kids, returned triumphant to satellite business in the region over the over 171,000 OTT TV and video households free-TV network ABS-CBN for a third sea- past year, three major operators say satel- in the Asia Pacific; that number is expected son on Saturday, 28 May, as the country’s lite maintains a significant role in reliable to increase by about 26,000 in 2016 to end most-watched TV show. ABS-CBN said delivery of quality signals across a broad the year at less than 200,000. ratings for the premiere episode were and diverse geography. “This is in stark comparison to the 825 mil- almost double that of its closest rival in Hong Kong-based regional operator lion households in Asia Pacific that receive the slot. AsiaSat’s president and chief executive content via traditional linear program- officer, William Wade, says the extent of ming,” Ostapiuk says. Full story on page 3 OTT’s impact on the satellite broadcasting “While we expect the fragmentation of industry going forward is “dependent on the media market to continue as more OTT how OTT providers can resolve bandwidth programming is introduced, linear TV is still ContentAsia’s constraints and distribute more content the number-one way viewers are consum- Totally OTT Report – out now! with greater flexibility”. ing content – today and for a very long www.contentasia.tv/OTTJune2016 “Continued expansion of terrestrial net- time to come. So we haven’t seen much work infrastructure will be essential in order impact at all,” he adds. to have a significant impact on the satellite AsiaSat’s Wade points out that while industry in the long run,” Wade says. More on page 10 Out now!

ISSUE TWO 2016

! s r ea 2 y 01 10 C 6 - ting NTENT Celebra

Totally OTT: Who’s who and Satellite operators PLUS: Asia-Pacifi c video what all the excitement is about talk about life after OTT industry in numbers

MAIN COLOR PALETTE 10 GRADIENT BG GRADIENT

R: 190 G: 214 B: 48 R: 0 G: 0 B: 0 Take the green and the blue Take the green and the blue C: 30 M: 0 Y: 100 K: 0 C: 75 M: 68 Y: 67 K: 90 from the main palette. from the main palette. Opacity: 100% Opacity: 50% R: 0 G: 80 B: 255 R: 138 G: 140 B: 143 Blending Mode: Normal Blending Mode: Hue C: 84 M: 68 Y: 0 K: 0 C: 49 M: 39 Y: 38 K: 3

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30 May-12 JUNE 2016 page 2. c ntentasia 30 May-12 June 2016 Page 3.

The Voice Kids Next Media ties up with Discovery Ed hits Philippines’ Taiwan studio to provide 1,000 videos for U.S. classrooms high note Season 3 premiere tops weekend charts

Coach Lea Salonga, The Voice Kids Philippines

The Philippines’ version of Talpa format, The Voice Kids, returned triumphant to free-TV network ABS-CBN for a third sea- Taiwan-based digital content produc- ters, MSN, Yahoo! News and Spanish-lan- son at the end of May as the country’s tion house, Next Animation Studio, has guage television network Univision. most-watched TV show. partnered with Discovery Education in The push into education is being driv- According to viewership data from the U.S. to provide 1,000 animated vid- en by Indra Suharjono, who took over as Kantar Media, the premiere garnered a eos for science, math and social studies chief executive in July last year. national TV rating of 35.6% on Saturday students. The animated videos cover a range (28 May). ABS-CBN said this was almost The videos will be incorporated into Dis- of topics: from the presidential primary double that of its closest rival in the slot. covery Education’s Streaming Plus and elections in the U.S. to the technologies On Sunday, The Voice Kids registered Science Techbook services, which are scientists are developing to tackle cli- 36.6%, a 22-point lead on its closest available in 50% of all U.S. classrooms. mate change. rival. The five-year non-exclusive agreement Discovery Education’s services, which Coaches this season are Lea Salonga, marks Next Animation Studio’s expansion are aligned with state standards, sup- Bamboo and Sharon Cuneta. into the education sector for the first time. port tech-rich learning experiences. In The Voice Kids airs Saturdays at The production house has until now addition to video, the platforms include 7.15pm and Sundays at 7pm on ABS- been best known for its animated news primary source documents, podcasts, CBN’s free-TV and on ABS-CBN HD on videos, which are distributed online as virtual labs, oral interviews, audio books pay-TV platform SkyCable. well as via news platforms such as Reu- and articles, among other features. c ntentasia 30 May-12 June 2016 Page 4.

BabyFirst rolls out in China the space ASIA Dual-language slate on You+ Kids JC NbTENT the place to look for the jobs that matter HBO Asia has licensed a slate of BabyFirst kids content to China’s Beijing You Peng Technology Co in an exclusive multi-year agreement. Deal details remain under wraps. The shows will be offered on You Peng’s new kids video- on-demand platform, You+ Kids, from mid-June this year. The deal gives BabyFirst reach across 40 million homes through You Peng’s 46 provincial telco affiliates, 12 cable Chief Sales Representative, Asia Pacific LOCATION: within Asia Pacific, Singapore preferred operators, and five SmartTV and set-top box manufacturers. Programmes will stream in HD with a choice of Manda- Chief is responsible for all TV and Digital rights exploitation rin and English-language audio tracks and with Chinese of all Miramax properties. Chief will work closely with subtitles. management and manage members of the Asia Pacific HBO Asia hasn’t disclosed how many hours are involved team. Successful candidate is an experienced sales in the China deal, but said this week that the You+ Kids manager within the media sales environment. Must have slate would be curated from BabyFirst’s 4,000 episodes. experience in Film/TV series exploitation, including the This is HBO Asia’s first China deal. In the past seven years, contractual and rights procedures involved. the Singapore-based regional network has signed carriage Requirements: Must have at least 8-10 years of significant agreements with platforms in eight territories – Cambodia, in depth experience in a sales role, an understanding of Hong Kong, Indonesia, Malaysia, Nepal, Philippines and the Asian TV and production markets and territories. Sales Singapore. experience must be for scripted Film/TV. For details visit Miramax.com or email CV and cover letter to [email protected] and include “Chief Sales - Asia” in the subject line. Toggle pushes Red Button Combo service ups interactivity Click here to see more job listings Singapore’s Toggle introduces its “Red Button” service to mass audiences at the end of June, promising new levels of interactivity for free-to-air content from monopoly broad- caster Mediacorp. The new service combines broadcast and broadband, using Hybrid Broadcast Broadband TV (HbbTV) technology. This offers viewers the ability to watch free-TV and on-de- mand content through a single interface. Users with Red Button-enabled TV sets will be able to ac- asia cess live linear TV as well as 12,000 hours of library content. c ntent Toggle is also promising thematic streaming channels and in-programme features such as contests. Future services include stock quotes and personalised watch lists. Daily news with The Red Button service will begin with Toggle’s free con- tent. A paid tier will be added later. ContentAsia Insider The new platform gives Mediacorp access to big data email [email protected] insights, which the broadcaster says will enhance targetting solutions for advertisers. for subscription details Toggle Red Button will be delivered via certified HbbTV- enabled smart TV sets available on selected models. Mediacorp has not disclosed details on the number of enabled TV sets in the market. c ntentasia 30 May-12 June 2016 Page 5.

Who was at this year’s L.A Screenings Huawei drives 4K co-operation

Top: The Walt Disney Company Southeast Asia’s Amit Malhotra with Quan- tico star Priyanka Chopra at From left: Vivek Couto, Media Partners Asia Disney’s (MPA) and Mihai Crasneanu, Greyjuice At Warner Brothers’ screenings: Back: Avi Himats- international Lab, at Chinese tech company Hua- inghani, Sandie Lee, Rewind Networks; Adrian upfronts wei’s closed-door 4K forum at this year’s Lim, StarHub. Front: Virginia Lim, Sony Pictures CommunicAsia/BroadcastAsia event in Television Networks Asia; Janine Stein, Conten- Singapore. tAsia; Airin Zianul, Media Prima Malaysia

Mabel Yeung, Mark Chan, Janet Eng, The Walt Disney Company Southeast Asia

At CBS Studios’ International At CBS Studios’ In- screenings: Fox Networks ternational screen- Group’s (from left) Prakash ings: (clockwise) Ramchandani, Kiertan Ady- Bull star Michael anthaya and Michael Dick Weatherly with with the cast of CBS Studios’ CBS Studios Inter- At CBS Studios’ International screenings: (from new show, No Tomorrow – Tori national’s Nicole left) Nurlisa Mohd Nadzri, Kamal Khalid and Ja- Anderson, Sarayu Blue and Sinclair, and Con- haliah Hasan from Malaysia’s Media Prima with Jonathan Langdon tentAsia’s Leah The Great Indoors star Stephen Fry Gordon and Janine Stein party pics brought to you by c ntentasia 30 May-12 June 2016 Page 6.

AsiaSat-8 supports Who was at Korea’s KOCCA lunch in L.A. in May TAI mobility Ku-band high-power boost over Southeast Asia

Thailand’s Thai Aerospace Industries Company Limited (TAI) has tapped Hong Kong-based regional satellite operator AsiaSat to support mobility services in Southeast Asia. TAI will use Ku-band capacity on AsiaSat-8, which provides the highest power over Asia, AsiaSat said as this year’s CommunicAsia/BroadcastAsia shows in Singapore opened on Tuesday, 31 May. The satellite enables high throughput and the use of very small antennas while on the move. AsiaSat said that Southeast Asia was Iljoon Kim, KOCCA USA; Jiwan Park, CJ E&M; Linda Kim, KBS America; Ann Lee, JTBC; Sean Dulake; one of the world’s fastest growing mar- Edgard Elizarraras, MBC America; Jaewon Chung, SBS International kets for satellite service. “With increased commercial and government communications, we see immense opportunities for satellite solutions that support high quality land, sea and air-based data networks in the region,” said Philip Balaam, AsiaSat’s VP, sales and business development. TAI provides TV broadcast and mobil- ity services across Southeast Asia and the Middle East for TV broadcast and mobility service for cruise and ferry, commercial shipping, aero and land- Eva Obadia, International Patty King, AAZA; Jane Choi, based transportation. Academy of Television Arts & AT&T; and Jay King, AAZA Sciences; Cyrus Farrokh, Elec- tus; and Amanda Krentzman, Netflix Eutelsat taps Lin for China

European satellite operator Eutelsat has Lee Jae-Moon, Producer (Misaeng/In- appointed Philippe Lin as CEO of its Chi- complete Life) and Diane Min, CJ E&M na office. Lin joins Eutelsat from Airbus China after 15 years as vice president and chief representative. Lin previously asia worked for Total in Beijing and in Paris, c ntent as well as for China’s Council for Promo- Daily news with ContentAsia Insider tion of International Trade. email [email protected] for subscription details 30 May-12 JUNE 2016 page 7. c ntentasia 30 May-12 June 2016 Page 8.

Thailand’s BBTV CCTV, WildBear wrap factual co-pro re-focuses on Two-parter airs in China in July, Australia in September core genres Free-TV network ups quality on four genres

Thailand’s Bangkok Broadcasting & TV Co Ltd (BBTV Channel 7) has reworked its line up in an effort to halt the dent being made by the country’s expanded free-TV broadcasting environment. The move comes as audience research data shows a double-digit dip in Channel 7’s share this year compared to last year. Nielsen Thailand figures for April show Channel 7’s share at 32.7%, down from 39.5% in April last year. Digital terrestrial players launched two years ago. Channel 7 programming bosses are focusing on four genre categories to keep ahead. The genres are variety/ game shows, prime-time dramas, news programmes and top-tier sports events, The War that Changed the World: The Making of a new China, WildBear Entertainment including the AFC (Asian Football Con- federation) Champions League 2016 live and FIVB World Grand Prix 2016 interna- Aussie factual producer WildBear Enter- the war between China and Japan from tional round. tainment has completed its two-hour co- 1931 through World War 2, the develop- Managing director Palakorn Somsuwan production with mainland Chinese factual ment of the Chinese Communist Party and reiterated the channel’s commitment channel, CCTV10. the emergence of Mao Zedong and the to mass audiences, including prime time WildBear has also signed a licensing “new China”. soaps Ploeng Pranang, Tilip See Thong agreement for The War that Changed the WildBear says the special uses footage and Likhit Risaya. World: The Making of a new China (2x50 from Chinese archives not previously seen Reality series include the new Sunday mins) with Foxtel History Channel. outside of China, combined with other talent show, World War Star Thailand, The show will air on CCTV10 in July this archive and contemporary footage, “to produced by Heliconia H Group (Iron year, followed by a premiere on the History tell a violent, destructive story of pitched Chef Thailand). In July/August, Channel 7 Channel in Australia in September. battles and guerilla actions, famine and brings back Miss Thailand in the form of a The two-parter, targetting both Chinese forbidden weapons – all of which saw 20 Wednesday late-night reality show. and international audiences, is the story of million Chinese lose their lives”.

c ntent ContentAsia Formats Outlook June 2016 Formats Be included in our monthly updates Contact Aqilah at [email protected] or +65 6846-5987 Outlook to add your formats deals and productions in Asia www.contentasia.tv 2016 @contentasia /contentasia c ntentasia 30 May-12 June 2016 Page 9.

Sony India Astro ups domestic penetration to 69% launches HD Pay-TV subs flat at 3.5m, free service NJOI hits 1.4m movie channel Malaysian pay-TV platform Astro closed ices, including HD, PVR and Multiroom. Sony Pictures Networks India is planning its latest quarter at 69% household pen- Premium services Astro First and Astro Best, to launch Sony Le Plex HD, a high-defi- etration, with just over 80,000 new homes which offer local and international block- nition premium English-language movie signing up across the three months from busters, registered total buys of 994,000 channel, in June this year. February to April. during the quarter. The Mumbai-based network is promis- Astro now has a total customer base of On-demand viewing grew more than ing to present “the movies in a manner 4.9 million subscribers, including 3.5 million fourfold to 300,000 video downloads a not seen before”, targetting viewers paying subs, which is the same as this time month in connected homes. “who seek entertainment beyond the last year. Free-TV NJOI platform ended the Astro on the Go (AOTG) app downloads mainstream movies from Hollywood”. quarter at 1.4 million users, a 37% increase increased 58%, culminating in 2.2 million Titles listed so far include Academy year-on-year. total downloads. Average weekly viewing Award winner Spotlight, Ex-Machina, Average revenue per user (ARPU) was time rose to 173 minutes, Astro said. Foxcatcher and Straight Outta Compton, flat at RM99/US$24. Churn was 10%, the same as this time along with classics such as Schindler’s List Advertising income grew by 10% year on last year. and Taxi Driver. year to RM150.3 million/US$36.8 million. Two shows – Maharaja Lawak Mega Final regulatory approvals are being Astro said more than 40% of its custom- 2016 and Anugerah MeleTOP ERA – sur- sought. ers now subscribed to value-added serv- passed the four-million viewership mark. c ntentasia 30 May-12 June 2016 Page 10.

From page 1 OTT has a growing impact on the satellite While we expect the fragmentation broadcasting industry, this impact is great- of the media market to continue est in more developed countries where as more OTT programming is intro- broadband penetration is high. duced, linear TV is still the number one way “In Asia, there are still many countries viewers are consuming content – today where communications infrastructure is and for a very long time to come.” inadequate and OTT is not an immediate solution for broadcasters to access those Peter Ostapiuk, Head of Media Product Services, Intelsat markets,” Wade says. Tan Tian Seng, Singapore-based opera- tor Singtel’s director of capacity manage- ment and business development (satellite, business group), expects this reality to Whatever happens down the line, satel- with each other in offering convenient continue for some time. lite’s role in regional content delivery in access to quality content at affordable “Many Asian countries are unable to Asia will be strong in 2016. prices,” Wade says. provide affordable broadband connectiv- “While satellite has not been the primary Rather than looking specifically at sat- ity,” he says, adding: “Hence, we do not distribution infrastructure in some Asian ellite versus OTT and how this scenario expect the impact of OTT on the satellite countries, its value of providing large cov- will play out, Intelsat’s Ostapiuk says the business to be too significant as the satel- erage, saving substantial investment in industry should be talking about what OTT lite demand of DTH is still here to stay in the terrestrial networks, and providing immedi- means from a business model standpoint next few years”. ate access to markets offers flexibility and “and how content owners should adapt Even developed markets are not without economies of operation that other means their networks to maximise revenue op- connectivity challenges. of content distribution cannot replicate,” portunity from all viewer outlets”. “As the demand for delivering reliable, AsiaSat’s Wade says. “While consumer viewing habits are rap- high-quality, linear OTT content increases, Intelsat’s Ostapiuk echoes the advan- idly shifting, media companies are still de- terrestrial content delivery networks are tages of satellite. veloping business models that will monetise coming under pressure in terms of service “Satellite remains the most cost effec- viewers consuming content via traditional reliability and costs,” Ostapiuk says. tive way to multicast linear channels at linear TV as well as those viewing content “Surges in OTT viewership for live events a predictable cost and will continue to on multiscreen devices,” he says, adding: often lead to crashing, buffering, slow start- provide solutions for traditional and new “As this creates a complementary revenue up time and significant latency compared ways of viewing content while delivering stream, we do not foresee multi-screen to broadcast feeds. The internet is not large-scale transmissions that are high viewing completely replacing linear TV. designed to accommodate these traffic quality, reliable and secure – regardless of Instead, we believe it represents another surges and the resulting strain on the ter- the screen,” he says. way to view content”. restrial network translates to a poor viewing Different ways of distributing content are This feature first appeared in Conten- experience. This presents an opportunity likely to coexist in Asia in the foreseeable for alternative cost-effective solutions to future. tAsia’s June 2016 print issue, published provide the high-quality viewing experi- “DTH, IPTV, cable, OTT and mobile plat- for Casbaa Satellite Forum (30 May ence viewers demand, and broadcasters forms are all available forms of video distri- 2016), CommunicAsia/BroadcastAsia and advertisers expect,” he adds. bution in Asia that can be complementary (31 May-3 June 2016) 30 May-12 JUNE 2016 page 11. c ntentasia 30 May-12 June 2016 Page 12.

India’s Dish TV I want... adds 1.5m subs A quick look at some of Asia’s buyers’ shopping list for this year. Net quarterly Who Buying Rights profit up 1,283% Virginia Lim Animation Pay-TV Vice President and Head of Con- Drama* Online/digital tent, Production and Marketing Entertainment Mobile Sony Pictures Television Networks, Feature film Indian direct-to-home (DTH) platform, Asia Formats/Game show* Dish TV, added 1.5 million net subs in Lifestyle/Travel Kids/Youth the year to the end of March, closing Korean drama its financial year at 14.5 million sub- Japanese anime* scribers. Reality* Of those, 508,000 new subscribers Music Sci-fi were added from January to March 2016. Dish TV said this was a record Wong Siah Ping Animation Pay-TV Vice President, Chinese Customer Documentary New media rights/ increase for a quarter in the past five Business, Content Epic Chinese drama series OTT years. Astro Malaysia Kids educational* Dish TV posted a consolidated net Entertainment* profit of Rs4,828 million/US$72 million for Feature film Food/Lifestyle/Travel the quarter ended 31 March, up 1,283% Kids/youth from Rs349 million/US$5.2 million in the Reality/variety* same three months the previous year. Music Chairman and managing director, News Jawahar Goel, said price hikes of up Joy Olby-Tan Animation Free-TV to 8%, along with various programming Vice President, Acquisitions, Cus- Arts OTT and tech upgrades and campaigns tomer Group Documentary Mediacorp TV, Singapore Drama ... buying a good drove the year’s performance. Educational mix of the indi- But he also said platforms remained Entertainment cated genres unable to recover increasing service Feature film taxes from consumers. This was adverse- Formats Food/Lifestyle/Travel ly impacting business. Kids/Youth Dish’s ARPU was Rs174/US$2.60 for the Korean drama year to end March compared to Rs168/ Reality US$2.50 the previous year. Music Sci-fi Subscription revenue for the year was Sports Rs28,275 million/US$420 million; up 15.4% Lynn Ng Documentary Cable/satellite year on year. Director of Content Strategy and Entertainment Online/digital Churn for the quarter to end March Acquisitions Factual* 2016 remained steady at 0.7% a Discovery Networks Asia-Pacific Formats ... looking for month. Lifestyle* more multi-plat- Food form and digital Dish TV added eight channels to its Travel opportunities platform in April this year, bringing the Reality total bouquet to above 525 channels. Youth Jenny Fok Animation OTT https://www.facebook.com/contentasia?fref=ts Content Partnerships & Acquisition, Drama Online/digital https://www.facebook.com/contentasia?fref=ts https://www.facebook.com/contentasia?fref=ts Senior Manager Feature film https://www.facebook.com/contentasia?fref=ts Celcom Axiata, Malaysia (ESCAPE) Lifestyle ... wants more https://www.facebook.com/contentasia?fref=ts https://www.facebook.com/contentasia?fref=ts Kids/Youth webisodes and https://www.facebook.com/contentasia?fref=ts Japanese anime local content https://www.facebook.com/contentasia?fref=tsfacebook.com/contentasia https://www.facebook.com/contentasia?fref=ts Reality https://www.facebook.com/contentasia?fref=ts Music https://www.facebook.com/contentasia?fref=ts https://www.facebook.com/contentasia?fref=ts *Buying more this year. Source: Buyers, ContentAsia c ntentasia 30 May-12 June 2016 Page 13.

ABS is one of the fastest global satellite operators in the world. Its extensive teleport network provides comprehensive coverage to 80% of the world’s population across five continents. ABS has strategic alliances and partnerships with state-of-the-art communication hubs, to deliver the best possible satellite solutions. Headquarters in Bermuda, ABS has offices in the United States, Dubai, South Africa, Germany, Philippines, Indonesia and Hong Kong. ABS is majority owned by funds managed by the European Private Equity firm Permira.

Headquarters: O’Hara House 3 Bermudiana Road Hamilton, HM08 Bermuda T: +1 441 295 7149

Asia offices: Hong Kong 28/F, Henley Building 5 Queen’s Road Central, Hong Kong T: +852 3575 0000 F: +852 3575 0001

Philippines 9/F, Salcedo Towers 169 H.V. Dela Costa Street, Salcedo Village Makati City, Philippines T: +632 8460 088 F: +632 8460 089

ABS-2 Ku Southern Beam Indonesia Satellites in orbits Wisma Dian Graha 3/F ABS-2 Jl Rawa Gelam III No 8 Launch date: February 2014 Kawasan Industri Design life: Estimated 2028 Pulo Gadung Orbital position: 75ºE Jakarta 13930, Indonesia Transponders: 89 C, Ku & Ka-band T: +6221 4682 4641 F: +6221 4682 8647 Geographic coverage: South Asia, SE Asia, Korea, Russia, MENA & Africa

W: www.absatellite.com ABS-3A E: [email protected] Launch date: March 2015 Design life: Estimated 2030 Who’s who... Orbital position: 3ºW Transponders: 24 C & 24 Ku-band Tom Choi Chief Executive Officer Geographic coverage: The Americas, Africa, Middle East & Europe Mohamed Youssif Chief Operating Officer Raymond Chow Deputy COO/ MD Asia ABS-4/Mobisat-1 Simon Chow Director, Broadcasting Products and End of Life: 2020 Projects Orbital position: 61ºE Transponders: High-powered cross polarized Ku/S band Geographic coverage: MENA countries

ABS-6 End of life: 2023 Orbital position: 159ºE Transponders: 28 C &16 Ku-band Geographic coverage: East Asia & Pacific Ocean ABS-7 End of life: June 2018 Orbital position: 116.1ºE Transponders: 30 Ku & 3 Ka-band Geographic coverage: the Middle East & Afghanistan

Planned launches ABS-2A (Launching 2016) End of life: 15 years Orbital position: 75°E Transponders: Ku-band Geographic coverage: SE Asia, South Asia, Africa, MENA & Russia ABS-8 (Future deployment) Orbital position: 116.1°E Transponders: C, Ku & Ka-band

ABS-6 C-Band A-Beam Odd transponder c ntentasia 30 May-12 June 2016 Page 14.

AsiaSat has been Asia’s premier satellite operator for over 25 years. Through a fleet of high performance satellites located strategically over Asia’s massive landmass and surrounding oceans, AsiaSat delivers satellite solutions with the highest quality and reliability to its clients. AsiaSat’s broadcast platforms are amongst the world’s most-watched. Broadcasters use AsiaSat to deliver premium content instantaneously to all major Asian broadcast networks and pay TV platforms, serving millions of viewers across the region. Partnering with content and technology partners, AsiaSat established a research laboratory in UHD broadcasting via satellite to promote UHD in Asia through its “4K-SAT” UHD channels.

Asia Satellite Telecommunications Co. Ltd Satellite Details (AsiaSat) AsiaSat 3S 28 C-band + 16 Ku-band 12/F, Harbour Centre AsiaSat 4 122°E; 28 C-band + 20 Ku-band; Coverage: C-band – Asia, Australasia, Middle East, Central Asia. 25 Harbour Road, Wanchai Ku-band – East Asia, Australasia and Hong Kong BSS beams Hong Kong AsiaSat 5 100.5°E; 26 C-band + 14 Ku-band; Coverage: C-band – Asia, Australasia, Middle East, Central T: +852 2500 0888 Asia. Ku-band – East Asia, South Asia, and one steerable beam. Ka-band – Regional beam F: +852 2500 0895 AsiaSat 6 120°E; 28 C-band; Coverage: Global and Regional Beams – Asia, Australasia, Central Asia and E: as-mkt@asiasat.com Pacific Islands W: www.asiasat.com AsiaSat 7 105.5°E; 28 C-band + 17 Ku-band + Ka-band payload; Coverage: C-band – Asia, Australasia, Middle East, Central Asia. Ku-band – East Asia, South Asia and one steerable beam. Ka-band – Regional Who’s who... beam William Wade President & CEO AsiaSat 8 105.5°E; 24 Ku-band + Ka-band payload; Ku-band Coverage: India beam, China beam, Middle Sabrina Cubbon Vice President, East beam and South East Asia beam. Ka-band – Regional beam Marketing & Global Accounts Philip Balaam Vice President, Planned launches Sales and Business Development AsiaSat 9 To replace AsiaSat 4 at 122°E in late 2016/early 2017; 28 C-band + 32 Ku-band + Ka-band Zhang Yan Vice President, China payload; Coverage: C-band - Asia, Australasia, Middle East, Central Asia; Ku-band – Australasia beam, East Asia beam, Indonesia beam, Mongolia beam and Myanmar beam

Available transponders for Asia in 2016 Total: 138 C-band + 91 Ku-band

AsiaSat’s wide-ranging MCPC platform services AsiaSat 7/AsiaSat 5 C-band DVB-S2/S platforms • Asia’s popular TV satellites with superb channel neighbourhood William Wade and audience access • Direct access to all major MSOs, DTH, pay TV platforms and hotel networks in Asia • Uplink locations: AsiaSat Tai Po Earth Station, Hong Kong AsiaSat 9 and trusted partners worldwide AsiaSat 4 C-band UHD platform • Free-to-air HEVC DVB-S2 platform at 122°E • True UHD content broadcasting at 50fps and 10-bit colour depth AsiaSat 4 Ku-band DVB-S2 platform • Provides multicultural DTH programming to audiences across Australia • Established suite of TV and radio channels in Russian, Chinese and Hebrew languages • Uplink location: Taiwan

ASIASAT C-BAND COVERAGE ASIASAT KU-BAND COVERAGE

AsiaSat 4 at 122oE AsiaSat 5 at 100.5oE AsiaSat 5 steerable beam over Indonesia AsiaSat 4 at 122oE AsiaSat 7 at 105.5oE AsiaSat 5 at 100.5oE AsiaSat 7 steerable beam o 5ºElevation AsiaSat 6 at 120 E over Australia AsiaSat 7 at 105.5oE AsiaSat 8 at 105.5oE

AsiaSat C-band coverage Jan2015 AsiaSat Ku-band coverage c ntentasia 30 May-12 June 2016 Page 15.

MEASAT is a premium supplier of services to leading broadcasters, Direct-To-Home (DTH) platforms and telecom operators. With capacity across six (6) communication satellites, MEASAT provides satellite services to over 150 countries representing 80% of the world’s population across Asia, Middle East, Africa, Europe and Australia. Working with a select group of world-class partners, MEASAT also provides a complete range of broadcast and telecommunications solutions. Services include UHD/ HD and SD video play-out, video turnaround, co-location, uplinking, broadband and IP termination services. For more information, please visit www.measat.com.

MEASAT Global Berhad Satellites in orbit MEASAT Teleport and Broadcast Centre AFRICASAT-1a Jalan Teknokrat 1/2 Orbital position: 46°E 63000 Cyberjaya, Malaysia Transponders: 16 C-band T: +60 3 8213 2188 Geographical coverage: Africa, Middle East, Europe and Southeast Asia W: www.measat.com MEASAT-2 Who’s who... Orbital position: 148°E Paul Brown-Kenyon Chief Executive Officer Transponders: 6 C-band, 6 Ku-band Yau Chyong Lim Chief Commercial Officer Geographical coverage: C-band: Asia Pacific and Hawaii Dr Ali Ebadi Senior Vice President – Space Ku-band: West Malaysia/Indonesia (Sumatra & Java), Systems Development Taiwan, Eastern Australia, Vietnam and the Philippines

MEASAT-3 Orbital position: 91.5°E Transponders: 24 C-band, 24 Ku-band Geographical coverage: C-band: Asia, Australia, Middle East, South Eastern Europe and Eastern Africa Ku-band: Malaysia, Indonesia and South Asia MEASAT-3a Orbital position: 91.5°E Transponders: 12 C-band, 12 Ku-band Geographical coverage: C-band: Asia, Australia, Middle East, South Eastern Europe and Eastern Africa Paul Brown-Kenyon Yau Chyong Lim Ku-band: Malaysia and Indonesia MEASAT-3b Orbital position: 91.5°E Transponders: 48 Ku-band Geographical coverage: Malaysia, Indonesia, South Asia and Australia

MEASAT-5 Orbital position: 119.5°E Transponders: 1894 MHz / 7 spot beams Dr Ali Ebadi Geographical coverage: Malaysia

Planned launches MEASAT-2a Launch date: H2 2018 Orbital position: 148°E Transponders: 36 C-band, 10 – 15 Gbps Ku-band, 15 Gbps Ka-band Geographical coverage: C-band: Global, South East Asia, and Papua New Guinea Ku-/Ka-band HTS: Various

Major clients MEASAT Broadcast Network Systems Sdn Bhd (Astro), Reliance Digital TV, Sun Di- rect, PT Digital Vision Nusantara (K-Vision), PT Indonusa Telemedia (Transvision), Antrix Corporation Limited, Encompass Digital Media Pte Ltd, Globecast Hong Kong Ltd, RRMedia Inc, A+E Television Networks, AMC Networks International, Celestial Tiger Entertainment, CNN Philippines, Discovery Asia Inc, Fashion One Television Ltd, Media Prima Berhad, PlanetCast Media Services Ltd, Radio Televi- sion Malaysia (RTM), Scripps Networks Interactive Inc, Solar Entertainment Corpo- ration, SPE Networks Asia, TERN International, Turner International Asia Pacific Ltd, Viacom18, and others.

This profile has been adapted fromContentAsia ’s annual industry directory, The Big List 2016. 18 april-1 May 2016 Page 16.

10 Years Ago This Week... ContentAsia celebrated its 10th anniversary inSchedule March Watch: 2016. ntv7 Among • other things, we’re marking the occasion byTech: looking High hopes back for India(and • maybe marvelling a bit at everything that’s happenedChannels: since) MTV’s at what NZ 1st • happened this weekASIA in 2006.... Distribution: Asian film boost • C NTENT Shows: Shanghai TV Fest• www.contentasia.tv Issue 7: May 29-June 11, 2006

NEWS Vietnam takes top spot in new deals

• Vietnam TV fears new film law Not the highest revenue, but the most interest, companies say

• Japan plans global news service In the grand scheme of Asian Deal or No Deal Thi Dung, the managing director television, few markets are as of Kiet Tuong Advertising Compa- • ESPN Star kicks off mobile strategy cool to talk about at the mo- ny, which has rights to Endemol’s ment than Vietnam. Deal or No Deal. • APTN opens Pyongyang office For one, it’s relatively unex- These include Endemol’s One plored for the majority of foreign Versus 100, which is the biggest • Indonesia content heads right broadcasters and programmers, game show in Vietnam. From a so interest is high. technical angle, it’s also Endemol’s • Taiwan ops under ownership fire Secondly, although propagan- biggest game show set-up ever da-TV still rules, there’s more and in Southeast Asia, says regional • Star, PCCW thaw complete more space for the kind of con- rent revenues out of Vietnam are managing director, Ed Sharples. tent that keeps audiences awake significant, increasing competition The 52-week series is sponsored by • Media Prima’s ad share at 83% – and advertisers happy. between state-owned platforms a single company – Nokia . And third, the State is making and channels in main cities like Why’s he doing it in Vietnam • India in for another sports war all the rights kinds of welcome Hanoi and Ho Chi Minh means first? “Because they asked for it noises to international com- opportunities are rampant. first,” Sharples says. • UBC aims for 600,000 by year-end munities, which means business In the last month, Disney, Sony Shooting started mid-May. The prospects are looking good. Pictures Television International, show is a production between • CNBC Asia returns to Korea Although few pretend that cur- and Endemol have announced Vietnam Television (VTV) and deals ranging from renewing local production house/ad • Giga offloads ADSL in $18m deal series, to major new productions agency Goldsun Media. Naspers still gung as well as the rollout of unprec- To Endemol, Vietnam repre- • ODD Family in $2.27m Euro deal ho on China & India edented merchandising opera- sents the “biggest change in tions in Vietnam. any of the markets I’ve seen,” South African company, Naspers • Scott joins Australia’s ABC “It would take me half a year to Sharples says. Ltd, which at the end of last year talk to you about all the growth in “We have had more interest offloaded its stake in Thailand’s • Korean Wave on Jap mobile Vietnam television,” says Pham Continued on page 10 UBC for US$160 million, remains

on the lookout for investments PLUS MORE IN ... in India and China, the com- 50% of India’s cable MSOs plan more pany said while doing the media rounds for its latest acquisition – a channels as TataSky launch looms minority stake in Brazilian media The headlines above along with conglomerate, Abril SA, for Three of India’s six multi system channels are Indian Cable Net, the full news stories and more US$422 million. Naspers operates operators are planning to add Siti Cable Network, which is part were delivered during May to its pay TV and tech businesses between 15 and 200 channels to of Subhash Chandra’s Essel/Zee subscribers to ContentAsia’s through MIH Holdings. their bouquets in the next year as empire, and IndusInd Media and Insider – a Blackberry-friendly Asia’s presence on Naspers’ the county’s cable environment Communications. service that gets you your bottom line has dipped dra- migrates to digital and begins Hathway Cable & Datacom, Asian media news first, fast- matically in the past few years. fighting off the threat from digital in which News Corp maintains est and more frequently. Fully Last year, Naspers said revenue direct-to-home (DTH) services. a stake, already offers more searchable archive access to from Asia was down 40%. At the Another two MSOs – Home than 150 channels on its digital all ContentAsia magazine and same time, revenue from the US Cable Network and Asianet platform and for the moment ContentAsia Insider articles is in- was up 26%. Towards end 2005, Satellite Communications – told says it has no plans to add any cluded in your paid subscription. Naspers told investors China’s ContentAsia they had not yet more international channels to For more information, please email economy was expanding rapidly finalised their plans. its bouquets. [email protected] Continued on page 10 The platforms that plan to add Continued on page 10

0 c ntentasia 30 May-12 June 2016 Page 17.

India’s BARC turns one New measurement system confirms GEC channels’ reign C NTENTASIA

Editorial Director Janine Stein # %age split of the Channels by genres [email protected] Channels % split by genre Assistant Editor All India – all channels (Data taken for 3 Hindi channels (Data taken for 3 months - Malena Amzah months - Feb 16 to Apr 16) Feb 16 to Apr 16) [email protected] Sports Others, 1% Sports Other Channels, Kids Channels, Research Manager Channels, 4% News Channels, 3% 1% 6% Channels, 5% CJ Yong Music & Youth Music & Youth Channels, 6% Channels, 6% [email protected] Kids Channels, Editorial Research 6% News Aqilah Yunus Channels, 7% [email protected] GEC Channels, 56% Design Movie Channels, 25% Rae Yong Movie Channels, 20% GEC Channels, 54% Associate Publisher (Americas, Europe) and VP, Source: BARC International Business Development 1 Leah Gordon [email protected] Sales and Marketing (Asia) Masliana Masron India’s long-awaited Broadcast Audience try, taking 56% of all TV viewership in [email protected] Research Council (BARC) may be twice a market of 800 million TV viewers. Of the size of the country’s former measure- this, Hindi gets half. The other half is split To receive your regular free copy ment system. But, at the one year mark, across other languages such as Telugu, www.contentasia.tvof ContentAsia, please email its findings are not significantly different Tamil and Marathi. [email protected] from TAM Media Research, which was BARC data shows a rise in sports Published fortnightly by: India’s main ratings body for almost two channel viewership, driven no doubt Pencil Media Pte Ltd decades. by massive investments both Star India 730A Geylang Road Officially the world’s largest television and Sony are making into non-cricket Singapore 389641 audience measurement system, the in- sporting leagues and events. Tel: +65 6846-5987 dustry-promoted, TV ratings body mea- Overall film viewership is also up in contentasia.tv sures viewership habits of India’s 153.5 BARC results to 20% from the 14%-16% million TV households – 77.5 million in shown in the TAM data. The reasons re- MCI (P) 091/11/2015 urban India and 76 million in rural India. main unclear. Currently 22,000 homes are seeded with BARC measures viewership as a per- Copyright 2016 Pencil Media Pte BAR-O-Meters. Of these, 30% are rural centage of impressions - the total num- Ltd. All Rights Reserved. homes. ber of the target group who saw a par- According to BARC’s latest published ticular programme, commercial or slot findings, general entertainment channels at a particular time. It is a time weight- (GECs) dishing out a mix of soaps, real- ed average of the number of people ity shows and films remain the bulwark of watching TV and the time spent by the US$8.4-billion Indian television indus- them. – Vanita Kohli-Khandekar

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