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PUBLISHED JULY 2016 7/22/16 7:00 AM 16-29548_DOVI_DTReport.indd 2 STATE OFDOWNTOWN  DTJAX.COM side guide side guide  DTJAX APP DTJAX side guide side guide 2 7/22/16 7:00 AM 2015

cal. $[SR] 0 % 50 % 100 % $[Date] $[Time] Processcontrol 2540 - 2540 dpi Heidelberg Prepress 20 - 40 - 50 - 60 - 80 lpi 16-29548 - Cover - Work-and-turn - BlackCyanMagentaYellow -- 7/26/2016-7/26/2016 7/26/2016- 7/26/2016 11:25:41 11:25:41 11:25:41 11:25:41 AMAM AM AM $[ScreenSystem] 2540 60.0 Lin: Saphira Heidelberg - B - 12345 // // 1202 Ver.: 6.54_1 Prosetter © Heidelberger Druckmaschinen 2002 99 98 97 96 95 uncal. $[DotShape] 2540 45.0 Process: 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 7/22/16 7:01 AM 31 JSO Director, District Services Director, JSO Theatre Florida CCGJ Business Administrator The Connect Agency Connect The SPONSORS Heritage Capital Group Heritage Capital Bill Prescott, John Ream, Numa Saisselin, EX OFFICIO Allegretti, Tony JTA Brown, J. Keith COJ Councilman Reginald Gaffney, Short,Assistant Chief Jackson Tuten, Chief Don DIA Wallace, Aundra STAFF Officer Chief Executive Esq., Jacob A. Gordon, Cheryl Hunte, Marketing , Director, Katherine Hardwick Coordinator Hana Ashchi, & Events Marketing Coordinator & Comm. Haleigh Hutchison, Research Jennifer Hewett-Apperson, Jennifer

Resident Perdue Office Interiors Perdue Omni Jacksonville Omni Jacksonville Resident First Baptist Church First Gunster Law Firm Law Gunster Bill Adams, John Blount, CSX Stephen Crosby, Office DavisJed Davis, Family Durand-Stuebben, Teresa Burnell Goodman, Jan Hanak, Regency Centers & Wakefield Jenks, Cushman Traci Jennings, Prudential Mike Vince McCormack, Merrick, Dorothy BOARD OF DIRECTORS BOARD DOWNTOWN VISION, INC. VISION, DOWNTOWN OFFICERS BB&T Chair, Debbie Buckland, CB Richard Ellis Vice Chair, Barakat, Oliver EverBank Secretary, McElhaney, Pat Landing Jacksonville The Treasurer, Janice Lowe, Redevelopment Coordinator Redevelopment The data presented in this report are derived from many sources and collected directly from from collected directly and many sources in this report from derived The data presented are property thank Downtown and facility owners to would like We when available. organizations, managers for sharing information for this report, for their as well as the following organizations assistance: Inc. | Colliers International Northeast Council of Greater CBRE Group, Florida | Cultural Property County Authority | Duval Investment | | Cushman & Wakefield Transportation Office | Jacksonville | Jacksonville Sheriff’s of Hemming Park | Friends Appraiser Fund Partnership | | Reinvestment | JAXUSA Fund | Jessie Ball duPont (JTA) Authority | Visit Jacksonville Taxi SMG | St. Johns River Vision, Inc., Jacksonville Armada FC, Jacksonville Downtown Agency, Dalton by: Photography Taxi, St. Johns River Regency Centers, Robert Kristen Penoyer, Futrell, JTA, Suns, Jerry McGovern, . , Visit Jacksonville and YMCA of Florida’s DOWNTOWN INVESTMENT INVESTMENT DOWNTOWN AUTHORITY DIRECTORS OF BOARD Chair Jr., James Bailey Jack Meeks, Vice Chair Esq., Secretary Durden Brenna Barakat Oliver Robert Clements Gibbs Esq. Craig Harper Williams Esq. Kay Ron Moody Padgett Marc STAFF Officer Chief Executive Wallace, Aundra Analyst Redevelopment Daly, Tom Jim Klement, Manager Redevelopment Guy Parola, Assistant Underwood, Executive Karen CREDITS 16-29548_DOVI_DTReport.indd 31 7/22/16 7:00 AM Lenny Curry, Mayor of Jacksonville Mayor Lenny Curry, Sincerely, Sincerely, DOWNTOWN VISION, INC. is the business Vision, Inc. (DVI) Downtown district (BID) for Downtown improvement as a not-for-profit Jacksonville. Founded Jacob Gordon Jacob Jacksonville also has earned positive national attention, ranking high high ranking national attention, also has earned positive Jacksonville Cool “5 Secretly Post’s including Huffington 2015 lists, on several and Scene,” Employment Most Vibrant “Cities with the Forbes’ Cities,” the Additionally, “Cities for Logistics Infrastructure.” Trade’s Global of the one of five Street named Laura American Planning Association use as a hub for highlighting the street’s thoroughfares, best nation’s The diversity as One Spark and Artcommunity activities such Walk. and quality, the innovation, speaks to among these recognitions experience. partnerships the Downtown improving to committed building on this to I look forward This is only the beginning. members, community invested with work to continuing and momentum  visit, work and live. the best city to Jacksonville make to you, like Jacob A. Gordon Esq., CEO Jacob A. Gordon Chair Debbie Buckland, Board 214 N. Hogan St. #120, Jacksonville, FL 32202 | (904) 634-0303 organization in 2000, DVI’s mission is to create and support and create mission is to a vibrant in 2000, DVI’s organization work, live, place to exciting an as Downtown promote to and Downtown visit and invest. DTJAX.COM side guide side guide owntown Jacksonville is thriving, Jacksonville is thriving, owntown D

as evidenced by the number of people the by as evidenced our Riverwalks, we see enjoying participating events, cultural in and professional for and relocating personal benefits. economic transportation to From engagement, and citizen development of is visible in a wide range progress in the city has been Commuting areas. made easier with the launch of the Authority’s Transportation Jacksonville  Aundra Wallace, CEO Wallace, Aundra Chair Board Jr., James Bailey St. #310 Duval 117 W. Jacksonville, FL 32202 (904) 630-3492 DIA.COJ.NET DIA.COJ.NET side guide side guide Great cities have great downtowns. The Downtown The Downtown downtowns. great cities have Great revitalize (DIA) to Authority was created Investment DOWNTOWN INVESTMENT AUTHORITY

Aundra Wallace Aundra

Jacksonville’s urban core by utilizing Community Redevelopment Area (CRA) Area Community Redevelopment utilizing by urban core Jacksonville’s a guided by are projects The DIA’s spur economic development. to resources business on an who conduct open-to-the-public of directors nine-member board by and four by the mayor appointed are basis. Of the nine, five unpaid, volunteer the Jacksonville City Council. by confirmed All nine are the council president. LETTER FROM MAYOR LENNY CURRY LENNY MAYOR FROM LETTER fleet, a premium, energy-efficient transit service system. Fifth rapid transit energy-efficient fleet, a premium, First Coast Flyer the One Enterprise its headquarters to Downtown moving by Bank centralized Third The construction of a state-of-the-art Field EverBank amphitheater at Center. partnership the effective demonstrating and events, visitors more attract to promises between our city and the Jacksonville Jaguars. 16-29548_DOVI_DTReport.indd 3

cal. $[SR] 0 % 50 % 100 % $[Date] $[Time] Processcontrol 2540 - 2540 dpi Heidelberg Prepress 20 - 40 - 50 - 60 - 80 lpi 16-29548 - Cover - Work-and-turn - BlackCyanMagentaYellow -- 7/26/2016-7/26/2016 7/26/2016- 7/26/2016 11:25:41 11:25:41 11:25:41 11:25:41 AMAM AM AM $[ScreenSystem] 2540 60.0 Lin: Saphira Heidelberg - B - 12345 // // 1202 Ver.: 6.54_1 Prosetter © Heidelberger Druckmaschinen 2002 99 98 97 96 95 uncal. $[DotShape] 2540 45.0 Process: 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 16-29548_DOVI_DTReport.indd 30 DOWNTOWN VISION,INC. BUSINESS IMPROVEMENT DISTRICTBENEFITS Downtown and support locallyownedbusinesses. Downtown andsupport or Treat on the Street andSmallBusinessSaturday Districtevents and andpromotions encouragesThe Elbow Entertainment peopleto visit MARKETING. CLEAN &SAFE. INFORMATION MANAGEMENT. EXPERIENCE CREATION. reinforces Downtown astheCity’s uniqueepicenterforbusiness,history, culture andentertainment. numbers to provide analyses,presentations andtour compellingreports, information. seven days aweekandworkcloselywiththeJacksonvilleSheriff’s Office to create asafe Downtown environment. 30 1.2m 1.1k 51 16 11 (DISN) e-blastssent Information &Safety Downtown Events produced views DTJax.com page umbrella escorts Hospitality and Ambassadors DVI’s withtheCityofJacksonville,Downtown Investment onlinemarketing Authority andstakeholders inpartnership Downtown’s cleanliness,safety andhospitalityteam, Downtown Ambassadorsprovide extra eyes andearsonthestreet 11.8k 130k 23k 22k Producing events suchastheaward-winning Walk, FirstWednesday merchant Art events suchas Trick 3k Providing aclearinghouseforDowntown information,DVI collectsdataandcrunchesthe employees surveyed Residents and Event attendees newsletter readers #DTJax Weekly Hospitality assists Hours logged 61.6k 150 55 26 4 Meetings Stakeholder Quarterly businesses Partnering media followers @DTJax social pressure-washed Block faces removed Tons oflitter 100k 9.4k 6.1k 815 31 tours Presentations and Events promoted Maps distributed DTJax Guidesand violations reported Safety orcode resolved Nuisance reports 7/22/16 7:01 AM 16-29548_DOVI_DTReport.indd 4 Year-round outdoor diningatBurgerFi StationonRiverside inBrooklyn TABLE OFCONTENTS 20 30 24 22 28 27 18 12 31 by Downtown Vision,Inc. andsupplement The report side guide This 2015 State of Downtown report ispublished This 2015StateofDowntown report 8 6 4 side guide DTJAXREPORTS.COM are available fordownloadat: Hotels &Hospitality Central Culture &Attractions Retail Mix Atmosphere Artistic oftheCity At HomeintheHeart Employment intheUrbanCore Developing DTJax Downtown &JacksonvilleontheMap Statistics &Accolades Credits Business Improvement DistrictBenefits Targeted Transportation  side guide side guide . 7/22/16 7:00 AM

cal. $[SR] 0 % 50 % 100 % $[Date] $[Time] Processcontrol 2540 - 2540 dpi Heidelberg Prepress 20 - 40 - 50 - 60 - 80 lpi 16-29548 - Text_1 - Front - BlackCyanMagentaYellow -- 7/26/2016-7/26/2016 7/26/2016- 7/26/2016 11:25:43 11:25:43 11:25:43 11:25:43 AMAM AM AM $[ScreenSystem] 2540 60.0 Lin: Saphira Heidelberg - B - 12345 // // 1202 Ver.: 6.54_1 Prosetter © Heidelberger Druckmaschinen 2002 99 98 97 96 95 uncal. $[DotShape] 2540 45.0 Process: 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 7/22/16 7:01 AM 29 JRTC Rendering JRTC Park-n-Ride, car and bike share, Uber and share, car and bike Park-n-Ride, taxis terminal and A 10,000-square-foot office administration 40,000-square-foot JTA lines: fixed route, Skyway and First route, Skyway lines: fixed JTA Transit Bus Rapid Coast Flyer and MegaBus Greyhound intercity service into one Downtown hub and one Downtown serviceintercity into will include: • • • • JACKSONVILLE wenty-five years in the making, the JRTC will years in the making, the JRTC wenty-five REGIONAL TRANSPORTATION REGIONAL TRANSPORTATION CENTER (JRTC)  T begin construction in January cost 2017 and $40 million. Scheduled for completion in 2019, and local, regional will integrate the JRTC

FIRST COAST FLYER FIRST COAST  network Transit The $33.2 million Bus Rapid launched in December with its first North line. stations, is outfitted with 18 branded The Flyer complimentary lot and Wi-Fi, a Park-n-Ride information. It offers bus arrival real-time peak during weekday 10-minute frequency during weekday hours and 15-minute frequency of off-peak hours and boasts an on-time rate is under 90%. A Southeast line is currently the Beaches will East line to – and a third way complete the 57-mile network – the largest system of its kind in the transit bus rapid Southeast. TARGETED TRANSPORTATION TARGETED 16-29548_DOVI_DTReport.indd 29 7/22/16 7:00 AM owntown Association (9/2015) owntown owntown Association (9/2015) owntown parking spaces employees hotel rooms events annually events million visits million sq. ft. of office space Fortune 500 headquarters - International D - International Merit Award for #DTJax Twitter Campaign Twitter for #DTJax Merit Award Regional Award for Excellence in Economic in Economic for Excellence Regional Award for the Community Tourism and Development Plan and Business Area Redevelopment Strategy and Development Investment - Northeast (11/2015) Regional Council Florida Award Streets” Places in America “Great Great Street for Laura Association Planning (10/2015) - American Revitalization for Hemming Park Merit Award - International D - International Doing business: 3 7.4 59,400 Visiting Downtown: Visiting 6,100 11.2 2,372 44,000 •  2015 AWARDS • • • (1) (2) (2) residents units proposed residential units residential square miles of Downtown square miles of Riverwalk restaurants, bars and clubs restaurants, side guide historic buildings historic block BID side guide Building an urban vibe: urban an Building 8,000+ 4,100 2,600 118 What makes us unique: 2.75 90 2.77 88

side guide   side guide velopments

velopments velopments

 

since January 2015 since January 2015 ost importantly, district designation encourages the purchase and rehabilitation of in proposed de in proposed $837 million $692 million

in completed & active de in completed & active

 

4 (1) Including the St. Johns River area, Downtown Jacksonville is 3.91 square miles total. is 3.91 square Jacksonville Downtown (1) Including the St. Johns River area, 18. (2) See on Page footnote This designation supports the Downtown Investment Authority’s No. 1 goal to reinforce Downtown as Downtown reinforce goal to No. 1 This designation supports Authority’s Investment the Downtown education and entertainment. culture, living People unique epicenter for business, history, the City’s a mix of aesthetics and functionality in a walkable environment. districts enjoy and working in historic raised. are new design standards while remains of buildings and streetscapes The original character Properties within these districts appreciate at greater rates and are less vulnerable to market volatility. M properties and enhances business recruitment potential. DISTRICT DESIGNATION IN 2016. IN 2016. DISTRICT DESIGNATION DOWNTOWN JACKSONVILLE RECEIVED ITS HISTORIC RECEIVED ITS HISTORIC  DOWNTOWN JACKSONVILLE STATISTICS 16-29548_DOVI_DTReport.indd 4

cal. $[SR] 0 % 50 % 100 % $[Date] $[Time] Processcontrol 2540 - 2540 dpi Heidelberg Prepress 20 - 40 - 50 - 60 - 80 lpi 16-29548 - Text_1 - Back - BlackCyanMagentaYellow -- 7/26/2016-7/26/2016 7/26/2016- 7/26/2016 11:25:45 11:25:45 11:25:45 11:25:45 AMAM AM AM $[ScreenSystem] 2540 60.0 Lin: Saphira Heidelberg - B - 12345 // // 1202 Ver.: 6.54_1 Prosetter © Heidelberger Druckmaschinen 2002 99 98 97 96 95 uncal. $[DotShape] 2540 45.0 Process: 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 16-29548_DOVI_DTReport.indd 28 oversee parking. City Councilvoted in2016fortheDowntown Investment Authority to million tripsinfiscal year 2015. approximatelythe Skyway 5,000tripsperday supports andhad1.32 andSouth banks. Today,system witheightstationsonboththeNorth The Automated Skyway Express (Skyway) isa2.5-mile,bi-directional  $8.56. $98.50, anddailyrates are almost halfthenationalaverage, averaging the core ofDowntown are 84%lessthanthenationalaverage, averaging hotelsandoffices.Monthlyparking rates in shopping, entertainment, than 600parkingspacesoneblockfrom theriverfront andstepsfrom in 2015,thesix-story, $10millionParador parkinggarage offers more With more than44,000spaces,parkingisplentifulinDowntown. Opened  of Downtown onablue ribbonpanelto serving discussthefuture Transportation Authority (JTA) Board heldapublicprocess withleaders 28 (1) SKYWAY With parking an important focusofDowntown development, Withparkinganimportant PARKING parkdtjax.com (2) InDecember, theJacksonville vehicles andevaluation offuture extensions. Modernization Program, whichwillincludereplacement oftheexisting of theSkyway. Withthepanel’s approval, JTA developed aSkyway fares. The appisfree andaone-day buspasscostsjust$4. JTA andallowsriders to transportation plantrips, track rides,andpay Also launchedinDecember, theMyJTA appfeatures live tracking forall  mathematics. experience focusedonscience,technology, and engineeringarts approximately 5,000studentsannuallyto enjoy anon-the-waterlearning operations. Inaddition, the River Taxi provides avaluable resource for additional passengervessels andhasinvested more than$500,000into inDowntown.week river taxiservice SJRT sincehaspurchased two agreement withtheCityofJacksonvilleto ensure seven-days-a- In 2015,St.JohnsRiver Taxi signedalong-termoperating andmarketing  MYJTA APP RIVER TAXI (3) jaxrivertaxi.com (1) Colliers International &Downtown Parking Operators jtafla.com jtafla.com J 7/26/16 11:07 AM 16-29548_DOVI_DTReport.indd 5 ACCOLADES 20 25 10 10 15 12 11 9 5 5 4 3 3 3 2 2 2 2 2 2 1 1 1 1 1 No. 25inU.S.citieswiththehappiest workers Top cityforAsiansandAfrican Americans 20opportunity Top 15metro area attracting Millennials No. 12incitieswiththelargest populationincrease (13,069) No. 1U.S.cityforculture basedoncultural venues’ densitypercitypopulation Top 10amongAmerica’s newbrainpower cities Top 10cityforattracting collegegraduates No. 9inmetros withthehighestlevels ofcapital investment worldwidepercapita Top 5“SurprisingFoodie Citiesto VisitRightNow” No. 5Southerncityforjobsrightnow No. 4fastest-growing market forBachelor’s educationattainment No. 3cityto findemployment America North ranked qualityfor inservice Jacksonville InternationalAirport third-best airport JEA ranked No.3intheU.S.and1Floridacustomer satisfactionsurvey No. 2cityto save money No. 2cityforaffordable vacations No. 2smallbusinesscityintheU.S.for“small businesseconomicsentiment” No. 2citywiththemostvibrant employment scene No. 2cityfortech(OutsideCalifornia&NewYork) No. 2citywhere Americansare moving rightnow No. 1cityforculture formeetingsandconventions No. 1cityforlogisticsinfrastructure first halfof2015 Veterans MemorialArena ranked No.1forattendanceandticket salesduringthe No. 1U.S.citywhere Hispanicsare doingthebesteconomically No. 1in“5Secretly CoolCities”to getinontheground floor side guide side guide Indeed JobHappinessIndex Optimism Center forOpportunity NewGeography United StatesCensusBureau Shark Property NewGeography Forbes Inc. Forbes Travel Guide ZipRecruiter HiringDemandIndex Site SelectionGroup Forbes CouncilInternational Airports J.D. Power &Associates GoBankingRates.com GoBankingRates.com Thumbtack.com Forbes Data Fox Realtor.com ConventionSouth Global Trade Venues Today Forbes Huffington Post side guide side guide 2016 2015 2014 2015 2014 2014 2014 2016 2016 2015 2015 2014 2015 2015 2014 2015 2015 2015 2016 2016 2014 2014 2015 2015 2015 7/26/16 11:06 AM 5

cal. $[SR] 0 % 50 % 100 % $[Date] $[Time] Processcontrol 2540 - 2540 dpi Heidelberg Prepress 20 - 40 - 50 - 60 - 80 lpi 16-29548 - Text_1 - Back - BlackCyanMagentaYellow -- 7/26/2016-7/26/2016 7/26/2016- 7/26/2016 11:25:45 11:25:45 11:25:45 11:25:45 AMAM AM AM $[ScreenSystem] 2540 60.0 Lin: Saphira Heidelberg - B - 12345 // // 1202 Ver.: 6.54_1 Prosetter © Heidelberger Druckmaschinen 2002 99 98 97 96 95 uncal. $[DotShape] 2540 45.0 Process: 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 7/22/16 7:01 AM 27 HOTELS & HOSPITALITY HOTELS sport, to concert, While central the focal point of the First Coast, and medical tourism. Jacksonville remains convention Downtown pre- climb to continued to daily rate the average in 2015 because of hotel renovations, dipped slightly nights and occupancy rates room saw an increase Downtown 2016, 69% in 2015, as of April nearly steady at remained While RevPAR 2014. from up 7% levels, recession investments. than $40 million in Downtown accounted for more projects renovation Jacksonville. In 2015, three of 14.8%, the most in – $8.1 MILLION REGENCY HYATT an full-scale $8.1 million into invested Regency Jacksonville Riverfront hotel, Hyatt largest Jacksonville’s feet, 912,000 square At new hard-walled fitness center and its Regency Club lounge. Six along with corridors, its rooftop of all 951 guest rooms, remodel this St. Johns River, the picturesque Building. Overlooking Terrace added on the fourth of the hotel’s also were level meeting rooms a sleek and modern guest experience. Northbank hotel now provides – $12 MILLION HILTON DOUBLETREE BY million property- Plaza) opened following a $12 (formerly the Crowne Jacksonville Riverfront Hilton by On the , DoubleTree all 293 guest rooms included updates to highlighting its noteworthy Renovations mid-centurywide renovation modern architecture. space, including a of flexible meeting feet 12,000 square and updates to of the lobby with full walk-out balconies, a complete redesign Co. St. Johns Provision and the new restaurant 19 meeting rooms, ballroom, 4,600-square-foot LEXINGTON HOTEL – $20 MILLION Center – Jacksonville Riverwalk it was announced in mid-2015 that Hotel & Conference Under new ownership, the Lexington and and outdoor seating the pool area, cabanas will be added to will be revamped, All 323 rooms undertaking a $20 million renovation. of meeting space and all common feet than 35,000 square more The lobby, will complement the updated restaurant. an herb garden remodel. a full receive deck, will rooftop room and event along with the fifth-floor private areas, Hyatt RegencyHyatt 16-29548_DOVI_DTReport.indd 27 7/22/16 7:00 AM   ORLANDO JACKSONVILLE    FT. LAUDERDALE LAUDERDALE FT. DOWNTOWN IS #DTJAX THE CENTER OF THE NORTHEAST FLORIDA REGION, FLORIDA OR “FIRST COAST.” OR “FIRST COAST.” TAMPA TAMPA 

TALLAHASSEE  (16 mi.) ocean (25 mi.) Jax beach Jax beach Atlantic (16 mi.)  PENSACOLA tpc sawgrass naval naval mayport station (18 mi.) station Atlantic beach beach Atlantic & daytona

St. Augustine St. 

& Fernandina JTB/202 I-295 side guide

side guide I-95 St. Johns Town St. Center (10.5 mi.) Downtown Jacksonville

FLORIDA JACKSONVILLE  side guide I-95 river side guide St. Johns St. (11 mi.) jacksonville jacksonville I-10 airport (15 Mi.) naval air station naval Jacksonville int’l Jacksonville

I-295

 Orlando  Georgia 6 16-29548_DOVI_DTReport.indd 6

cal. $[SR] 0 % 50 % 100 % $[Date] $[Time] Processcontrol 2540 - 2540 dpi Heidelberg Prepress 20 - 40 - 50 - 60 - 80 lpi 16-29548 - Text_1 - Front - BlackCyanMagentaYellow -- 7/26/2016-7/26/2016 7/26/2016- 7/26/2016 11:25:43 11:25:43 11:25:43 11:25:43 AMAM AM AM $[ScreenSystem] 2540 60.0 Lin: Saphira Heidelberg - B - 12345 // // 1202 Ver.: 6.54_1 Prosetter © Heidelberger Druckmaschinen 2002 99 98 97 96 95 uncal. $[DotShape] 2540 45.0 Process: 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 16-29548_DOVI_DTReport.indd 26 delicious rewards. less thanamilefrom Downtown. Together thesebreweries make upmostofthe JaxAle Trail, program passport abrewery with Ale Works, are openinglocationsinDowntown in2016. Two more, Aardwolf Brewing Co.andthenew Engine15Brewing Co.sit The localcraft beersceneisbranching into Downtown. Two ofJacksonville’s originalbreweries, andIntuition BoldCityBrewery SOMETHING’S BREWING THE ELBOWENTERTAINMENT DISTRICT 26 The Volstead jaxaletrail.com topics suchascultural diversity, creativity andequality. YouTubeAlley Sessions,athree-part seriesfeaturing anddiscussingtimely localbandsperforming CD, apremium samplingofJacksonville’s bestand brightestsongwritersandmusicians The 2016. Dedicatedto showcasingJacksonville’s localtalent, The Elbowhasproduced theAmplified encompasses ninerestaurants andseven barswithtwoadditionalspotsto open by theendof Cultivated around thehistoric andthenewCowford Chophouse, The Elbowcurrently of diverse, walkableand award-winning culinary, nightlife, venues. live musicandperformance experienceforDowntown employees, residentsentertainment andvisitors. Itoffers awealth Downtown Jacksonville’s district, growingThe Elbow, entertainment iscreating anauthentic RIDA theelbowjax.com VILLE Florida Theatre Underbelly 7/22/16 7:01 AM 16-29548_DOVI_DTReport.indd 7 15 45 30

miles to the Jacksonville International Airport andJaxBeach miles to theJacksonvilleInternationalAirport miles to St.Augustine miles to theGeorgia border andFernandina Beach DOWNTOWN JACKSONVILLE 345 200 140 side guide

side guide

miles to Miamiand miles to Orlando miles to Tampa including the St. Johns River.including theSt.Johns landmassand3.91square miles Downtown is2.75square milesin side guide side guide 7 7/22/16 7:00 AM

cal. $[SR] 0 % 50 % 100 % $[Date] $[Time] Processcontrol 2540 - 2540 dpi Heidelberg Prepress 20 - 40 - 50 - 60 - 80 lpi 16-29548 - Text_2 - Front - BlackCyanMagentaYellow -- 7/26/2016-7/26/2016 7/26/2016- 7/26/2016 11:25:47 11:25:47 11:25:47 11:25:47 AMAM AM AM $[ScreenSystem] 2540 60.0 Lin: Saphira Heidelberg - B - 12345 // // 1202 Ver.: 6.54_1 Prosetter © Heidelberger Druckmaschinen 2002 99 98 97 96 95 uncal. $[DotShape] 2540 45.0 Process: 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 7/22/16 7:01 AM 25 DEC  NOV  OCT SEP conventions AUG  Jacksonville Jaguars (NFL) 230 JUL  JUN events MAY  APR  Jacksonville Suns (AA)  THE JACKSONVILLE SUNS THE JACKSONVILLE owner family fun under new of affordable the 2015 season, the Jacksonville Suns began a new era Following the 2016 season, Babby Before 2016 “Forty Under 40.” named one of Sports Business Journal’s Babby, Ken all private renovate Terrace, Tiki add the Budweiser ballpark to the than $1.8 million into more invested expand the Sundowner Lounge, hospitality area, Subs Hot Corner group the Firehouse luxury suites, develop promotional a “FUNdamentally Different” The Suns also introduced other ballpark areas. and improve and catering. outing options, and an all-new menu of concessions and group schedule, a new lineup of ticket jaxsuns.com MAR  Jacksonville Sharks (AFL)  6,100 attributed to the club’s robust community outreach off community outreach robust the club’s attributed to  FEB   Jacksonville Armada FC (NASL) 11 million+ visits annually in DTJax annually visits million+ 11 JAN Jax Giants (ABL) YEAR-ROUND SPORTS SCENE IN DTJAX SCENE IN SPORTS YEAR-ROUND  the field and commitment to a first-class match-day experience for fans. to a first-class match-day the field and commitment THE JACKSONVILLE ARMADA FC ARMADA THE JACKSONVILLE had a Mark Frisch, Jacksonville native The Jacksonville Armada FC, owned by The club set two North season. American beginning in its inaugural storybook – highest-attended Soccer League (NASL) attendance records modern-day match. In addition, the match and highest-attended regular-season preseason in the NASL, at 7,927 per attendance average Armada FC had the third-best full-time home, at the Armada FC’s match, with most matches being played The Armada of Jacksonville. at the Baseball Grounds Community First Park success can be FC’s armadafc.com 16-29548_DOVI_DTReport.indd 25 7/22/16 7:01 AM  Proposed $872m+ Winston Family YMCA Family Winston  Proposed  DTJAX Active Active

   Completed

     1.564 Billion    2015 INVESTMENT                      side guide    Active  side guide       $471m+    side guide   TOTAL INVESTMENT SINCE 2015: $ INVESTMENT TOTAL   side guide DEVELOPING DEVELOPING      

completed

$221m+ 8 From the first new residential units in Downtown since 2008, to the launch of a new community plaza in , to the opening of the award- to the launch of a new community plaza in Brooklyn, since 2008, residential units in Downtown first new the From investment an infusion of private Jacksonville enjoyed Downtown renovations, to major hotel Center for local nonprofits, winning Jessie Ball DuPont In addition, 2015-2016 way. under are than $471 million projects and more was completed $221 million in development than more in 2015. In total, year. the previous over 8.5% increased Area collected in the Community Redevelopment taxes ad valorem 16-29548_DOVI_DTReport.indd 8

cal. $[SR] 0 % 50 % 100 % $[Date] $[Time] Processcontrol 2540 - 2540 dpi Heidelberg Prepress 20 - 40 - 50 - 60 - 80 lpi 16-29548 - Text_2 - Back - BlackCyanMagentaYellow -- 7/26/2016-7/26/2016 7/26/2016- 7/26/2016 11:25:48 11:25:48 11:25:48 11:25:48 AMAM AM AM $[ScreenSystem] 2540 60.0 Lin: Saphira Heidelberg - B - 12345 // // 1202 Ver.: 6.54_1 Prosetter © Heidelberger Druckmaschinen 2002 99 98 97 96 95 uncal. $[DotShape] 2540 45.0 Process: 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 16-29548_DOVI_DTReport.indd 24 CENTRAL CULTURE • • • • • 24 Hemming Park Performance Halls Performance Veterans MemorialArena Arts Performing Times-Union Centerforthe Ritz Theatre &Museum Friday Musicale Florida Theatre Theatres & 

• • • • History (MOSH) Museum ofScience& (MOCAJacksonville) Art Museum ofContemporary Merrill MuseumHouse Fire Museum Museums  • • • • Center Prime OsbornConvention The JacksonvilleLanding the Fairgrounds Jacksonville ExpoCenterat Brooklyn StationatRiverside Shopping & Expo Centers  • • • • • • • Veterans MemorialWall Unity Plaza Treaty OakPark Riverwalks andSouthbank Northbank Hemming Park Public Spaces Parks &  7/22/16 7:01 AM

16-29548_DOVI_DTReport.indd 9 • • • • • • • • • • • • • • • COMPLETED Placeresidential Mathews Bridgepainting&repair Jessie BallduPont Center Riverfront room renovations Hyatt RegencyJacksonville upgrades Transit (BRT) system&road First CoastFlyer, JTA’s BusRapid Grind) atrium, DanielJamesSalon&Urban Drew Buildingrenovations (garden & DoubleTree by Hilton re-branding shopping center Brooklyn StationonRiverside 220 Riverside &UnityPlaza Water Street Garage apartments The Brooklyn Riverside luxury State Attorney’s Office Southbank Riverwalk Management Regional Transportation Parador parkinggarage renovations Center 34% 14% 31% 8% 6% 7% Office Hotel Residential Retail & Infrastructure Transportation Civic • • • • • • • • ACTIVE • • • • • • • • • • • • • • • • • Coastline Drive Clara WhiteMission Broadstone River HouseApartments Brixx Wood Fired Pizza Bold CityBrewery Downtown Baptist MedicalCenter 225 N.Laura St.Apartments & BlackSheeprestaurant) 100 N.Laura (lobby renovations Winston Family YMCA Washington Street Bridge The BankBBQandBakery Expressway project State St.,UnionSt.andMathews Old Republic Title Building Manifest Distilling Center renovations Lexington Hotel&Conference Intuition AleWorks I-95 Overland Bridgeproject Holmes Building Jacksonville) Grover Building(Level Stewart FSCJ Dormitory (LernerBuilding) First CoastMohsSkinCenter First BaptistChurch renovations EverBank Field/Amphitheater Elena Flats Cowford Chophouse 24% 59% 5% 9% 2% 1% & Infrastructure Transportation Office Hotel Residential Retail Civic side guide side guide • • • • • • • • PROPOSED • • • • • • • • • Hogan’s Creek Greenway Sheep Hemming Park stageandBlack George Doro Fixture Co.Building Burrito (Downtown) Gallery Beaver Street Villas Barnett Bankbuilding Riverwalk Walk -Northbank Artist 200 Riverside Unity PlazaHotel The Shipyards (mixed use) The District(mixed use) Riverplace Boulevard “road diet” Lofts atLaVilla Street TrioLaura Transportation Center Jacksonville Regional Bridge: bike/pedestrian path improvements/ Fuller Warren I-10/I-95 Interchange Houston Street Manor side guide side guide 22% 64% Cowford Chophouse 3% 8% 2% 1% & Infrastructure Transportation Mixed-Use Hotel Residential Retail Civic 9 7/22/16 7:01 AM

cal. $[SR] 0 % 50 % 100 % $[Date] $[Time] Processcontrol 2540 - 2540 dpi Heidelberg Prepress 20 - 40 - 50 - 60 - 80 lpi 16-29548 - Text_2 - Back - BlackCyanMagentaYellow -- 7/26/2016-7/26/2016 7/26/2016- 7/26/2016 11:25:48 11:25:48 11:25:48 11:25:48 AMAM AM AM $[ScreenSystem] 2540 60.0 Lin: Saphira Heidelberg - B - 12345 // // 1202 Ver.: 6.54_1 Prosetter © Heidelberger Druckmaschinen 2002 99 98 97 96 95 uncal. $[DotShape] 2540 45.0 Process: 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 7/22/16 7:01 AM 23

DIRECTORY: DOWNTOWN DIRECTORY:

DTJAX.ORG & FREE DTJAX APP. & FREE DTJAX DTJAX.ORG  Jacksonville’s “Top to Bottom” Tour Tour Bottom” to “Top Jacksonville’s Certificate of TripAdvisor’s Receiving Bottom to Top Tour’s AdLib Luxury Excellence, the best locals alike and visitors offer tours unique sites, from see the Downtown’s to way the behind tunnels to underground secret venues. cultural scenes at top Urban Kayaking can kayak you places where One of the few skyscrapers bridges, by while surrounded a offer tours kayak and dolphins, Downtown on Jacksonville’s one-of-a-kind perspective scenery and ecology. history, rich riverfront jacksonvillekayakcompany.com adlibtours.com . Vacant

28% HOBNOB Dining Banks Bars & Nightlife Books & Gifts & Jewelers Eyewear Apparel, Spa & Fitness Beauty, Galleries Printing & Mailing & Gas Convenience Grocery, Car Rental & Repair & Repair Alterations & Paint Furnishings 2% 2% 9% 6% 6% 5% 5% 4% 3% 10% 10% 38% Occupied

72% OCCUPIED VS. VACANT RETAIL SPACE, Q4 2015 SPACE, RETAIL OCCUPIED VS. VACANT RETAIL MIX RETAIL Property Downtown Source: Owners Inc. Vision, & Downtown 16-29548_DOVI_DTReport.indd 23 7/22/16 7:01 AM side guide side guide side guide side guide

Rooftop Gallery at Burrito dining & Bar at Brooklyn Station on Riverside

10 LAVILLA LaVilla Today, history. neighborhood with a rich cultural African-American LaVilla is a historically known as the “Harlem of the South,” Famously LaVilla School of the Arts and Museum, Ritz Chamber Players, Theatre and institutions, including the Ritz attractions many Downtown is home to firm a planning and architecture has secured Authority Transit Jacksonville the Ripe for development, Center. and the Prime Osborn Convention bus, rail, a multi-modal transportation all local and intercity hub that will connect Center, Transportation for the $33 million Jacksonville Regional a 120-unit affordable-housing Lofts at LaVilla, developing with Vestcor investing, also are services. developers Private park-n-ride and car-share apartment 72-unit affordable-housing building for seniors. a seven-story, and development, Manor, Street Houston With shovels breaking ground just three years ago, Downtown’s Brooklyn neighborhood today is bustling with new residences, shops, restaurants shops, restaurants is bustling with new residences, today neighborhood Brooklyn ago, Downtown’s years just three ground breaking With shovels than 600 now boasts more neighborhood, Brooklyn Avondale Riverside with the historic of Downtown and public space. Connecting the core than 50,000 square More and 13 new shops and restaurants. upscale apartments, amphitheater with daily programming a community plaza and than $85,000 income of more household now has an average Brooklyn store. a specialty grocery by been added, anchored space has of retail feet than 263,000. population of more and a daytime

In early 2015, the City of Jacksonville celebrated the reconstruction of the Southbank Riverwalk. More than $17 million was invested to replace replace to than $17 million was invested of the Southbank Riverwalk. More the reconstruction of Jacksonville celebrated In early 2015, the City walk The vibrant shade sails, colorful lighting and community gathering spots. pavers, of concrete with 4,000 feet aging wooden infrastructure towers. residential the marina, hotels, office and Fountain, including MOSH, Friendship connect all of the Southbank attractions, serves to BROOKLYN SOUTHBANK RIVERWALK Jacksonville’s first and oldest park, Hemming Park has transformed in less than two years from a neglected plaza to an active gathering place gathering to an active neglected plaza a from years less than two in transformed Park has oldest park, Hemming first and Jacksonville’s Association. Jacksonville’s Downtown the International from in 2015 winning recognition (FoHP), of Hemming Park of Friends under the direction of a variety offers FoHP number of shops and restaurants. institutions and a growing and cultural at the doorstep of government park lies central trucks with food lunchtime café Monday-Friday kids’ activities and a to classes yoga and photography from daily and monthly programming, free art, public a kids’ zone, lush landscaping, the park is inviting, featuring mosaics and murals. today past years, to music. In stark contrast and live is shelter options. FoHP medical services assistance, and temporary assist with job-search to a social services coordinator also offers FoHP and a permanent stage structure. add a permanent shipping container concessionaire working to currently HEMMING PARK HEMMING 16-29548_DOVI_DTReport.indd 10

cal. $[SR] 0 % 50 % 100 % $[Date] $[Time] Processcontrol 2540 - 2540 dpi Heidelberg Prepress 20 - 40 - 50 - 60 - 80 lpi 16-29548 - Text_2 - Front - BlackCyanMagentaYellow -- 7/26/2016-7/26/2016 7/26/2016- 7/26/2016 11:25:47 11:25:47 11:25:47 11:25:47 AMAM AM AM $[ScreenSystem] 2540 60.0 Lin: Saphira Heidelberg - B - 12345 // // 1202 Ver.: 6.54_1 Prosetter © Heidelberger Druckmaschinen 2002 99 98 97 96 95 uncal. $[DotShape] 2540 45.0 Process: 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 16-29548_DOVI_DTReport.indd 22 • • • • • • • • • • • • • • • • NEW RESTAURANTS &BARS: NEW &ANNOUNCEDRETAIL 22 Daniel JamesSalon Daniel Spliff’s Gastropub Sbraga &Company Roja’s Pizza Pierre’s Pizza Myth Nightclub Island Dream ItalianIce Hyppo GourmetIcePops HOBNOB folkfood Element Bistro Bar&Lounge D&G Deli&Grill Burritos Puebla &Bar(Brooklyn)Burrito Gallery Brixx Wood Fired Pizza Bay Street Bar&Grill Akel’s Delicatessen • • • • • • • • • • • NEW: RETAIL &SERVICES: • • • • • The PinkNickel (boutique) Peterbrooke Chocolatier Office Creations Navy Federal Credit Union Mocha Misk’i Marilyn Monroe SpasNailSalon Ink Junkies Ideal Co-opInfoShop Rent-A-Car Hertz Eglam Studios BARK Downtown Zoës Kitchen Tasty Dog Sweet Heat Tacos Super Food &Brew St. JohnsProvision Co. • • Retail &Services • • • • • • • • • • Restaurants &Bars ANNOUNCED: • • Hollywood Cuts First CoastFashions Public Coffee House Manifest Distillery Lanna Thai Sushi Intuition AleWorks Cowford Chophouse Breezy JazzClub Bold CityBrewery Bold BeanCoffee Roasters Black Sheep The BankBBQ&Bakery Wolf &Cub(boutique) The Men’s Room(clothier) Peterbrooke Chocolatier 7/22/16 7:01 AM 16-29548_DOVI_DTReport.indd 11 businesses willsucceedinDowntown. with thecapitalinfusion,helpensure small experience. These requirements, combined ofmanagement creation, andasummary a capitalandcashflowanalysis,job a market summary, amarketing plan, comprehensive businessplan,including Grant applicantsare required to submita remains to leverage additionalimprovements. retail space.Ofthegrant money, 20percent of 33,000square feet ofpreviously empty investment, 120newjobsandactivation resulted inmore than$3millionincapital or similaruse. To date,theprogram has space forretail, salon,restaurant, gallery who isrenovating orpreparing commercial orbusinessowner for anyqualifiedproperty allocated$750,000inrecoverableDIA grants Core RetailEnhancementArea. Northbank The and to expandthetaxbaseinDowntown’s to stimulateinvestment inolderproperties, restaurants, retail andcreative officespace, grant program isdesignedto recruit andretain the sameperiodatDowntown’s rental rate. which thenwouldsubleaseto anemployer for investor-developer amarket rate ofreturn, rate. Along-term fixed leaseprovides the employer andcharges abelow-market rental renovation ofanexistingbuildingforaspecific Funds thedevelopment ofanewfacilityor Sale-leaseback Incentive Program. Program. Commercial Grant Program. Downtown RetailEnhancement INVESTMENT DIA INCENTIVIZES expansed officeor retail spaceleases. for improvements madefornew, renewed, or Real estatetaxrecovery grant Revitalization Launched in2015,the

Rental Subsidy. multi-family housingdevelopment. increase inadvalorem taxes produced from a oftheincremental Recovery ofaportion Multi-family HousingRev Grant and workinDowntown withincentives for is available to qualified renters wholive RETAIL ENHANCEMENT GRANTEES Total Bold CityBrewery The Men’s Room Black Sheeprestaurant Element Bistro/Myth Nightclub Wine Decadence Daniel JamesSalon &Bar Burrito Gallery Zodiac Grill Super Food &Brew 120 E.Forsyth Jimmy John’s Urban GrindCoffee Co. Name A $200-per-monthsubsidy $601,279 FundsDIA $28,000 $29,094 $102,280 $90,260 $33,520 $32,000 $73,000 $18,288 $49,837 $100,000 $28,000 $17,000 side guide .

side guide Downtown Jacksonville. residencehomeowners purchasing aprimary in Investment ofupto $20,000foreligible Down Pa with asubstantialworkforce Downtown. employer matchingfundsfrom companies 3 7 22 23.5 6 2 8 2 10.5 20 12.5 3 119.5 Jobs Created yment AssistanceProgram side guide side guide Urban Grindatriumgarden $124,350 $58,187 $686,453 $216,629 $107,613 $77,500 $233,000 $38,341 $99,675 $949,806 $442,601 $173,000 $3,207,155 Total Investment 11 7/22/16 7:01 AM .

cal. $[SR] 0 % 50 % 100 % $[Date] $[Time] Processcontrol 2540 - 2540 dpi Heidelberg Prepress 20 - 40 - 50 - 60 - 80 lpi 16-29548 - Text_3 - Front - BlackCyanMagentaYellow -- 7/26/2016-7/26/2016 7/26/2016- 7/26/2016 11:25:51 11:25:51 11:25:51 11:25:51 AMAM AM AM $[ScreenSystem] 2540 60.0 Lin: Saphira Heidelberg - B - 12345 // // 1202 Ver.: 6.54_1 Prosetter © Heidelberger Druckmaschinen 2002 99 98 97 96 95 uncal. $[DotShape] 2540 45.0 Process: 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 7/22/16 7:01 AM 21  businesses Jax Outings Project visitors in 2015 visitors

55

 artists performers& + blocks iloveartwalk.com Rain or shine year-round

1 00,000+ 1 15 500

   FIRST WEDNESDAY ART WALK FIRST WEDNESDAY since 2003. monthly event signature Downtown’s  – Australian artist Konstantin Demopoulos, together with Greenscape artist with Greenscape Demopoulos, together – Australian Konstantin – Music video production contest showcasing local showcasing contest production video Music – The Music Video 48-Hour Challenge and musician Maxwell Lee and film partner composer by produced talent in Downtown James Siler. The Trees Blue blue with all-natural trees paint Downtown of Jacksonville and community volunteers, urban environments. in trees of the need for more awareness raise paint to • • culturalcouncil.org JAX OUTINGS PROJECT an The Cummer Museum of Art created Downtown, less than a mile from & Gardens, permanent collection, blown-up and works in the museum’s from taken installation of figures Jacksonville as a part buildings in Downtown With to of the global Outings Project. adhered the world, Jacksonville is one of only 16 cities in the United than 70 locations around more participate. to and the only city in the Southeast States involved, cummermuseum.org/jax-outings 16-29548_DOVI_DTReport.indd 21

7/26/16 11:06 AM Class C businesses 43.4% 1,100

% IN 2010 $19.65 400,000 leased feet square 1,600 jobs added

 75.1 % OFFICE OCCUPANCY Class A 18.5% s Class B 12.6% Significant Office Leases UP FROM 8 1.4 HQ

 Q4 2015 CLASS A, CLASS B AND CLASS C VACANCY Inc. Group, CBRE Source: Fortune 500

3 57% Class A

employees $98.5 million $98.5 1.2 million feet square in gross in transactions

8% Class C 59,400 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 side guide Square feet of commercial office space 7,400,000 35% Class B  side guide Significant Commercial Sales $20 $19 $18 2015 CLASS CLASS A, B AND CLASS C MIX Inc. CBRE Group, Source: 2006-2015 PER SQ. FT., OFFICE LEASE RATES AVERAGE Inc. CBRE Group, Source: side guide offer offer side guide

highest average since 2007 when highest average it was $19.71. As usual, Downtown affordable Jacksonville is incredibly other major Florida to compared is rate lease The average cities. rate 33.2% lower than the average other major CBDs. for Florida’s

Ten Class-A office towers Class-A office Ten views of the Downtown unparalleled Home to skyline and St. Johns River. of commercial feet 7.4 million square in 2015 office space, Downtown feet saw another 1.4 million square including projects through proposed The District, the Barnett Bank building, The First Coast Mohs The Shipyards, Jacksonville Skin Center and JTA’s Center. Transportation Regional Business District (CBD) The Central of net feet experienced 344,572 square absorption in 2015, the highest amount Returning to in the past ten years. office occupancy levels, pre-recession at 81.4%, up from for 2015 were rates the lowest point of 75.1% in 2010. 2006 had only In the past ten years, of 85.2%. a higher occupancy rate lease rate average Downtown’s foot, the is $19.65 per square

IN THE URBAN CORE URBAN IN THE EMPLOYMENT 12 16-29548_DOVI_DTReport.indd 12

cal. $[SR] 0 % 50 % 100 % $[Date] $[Time] Processcontrol 2540 - 2540 dpi Heidelberg Prepress 20 - 40 - 50 - 60 - 80 lpi 16-29548 - Text_3 - Back - BlackCyanMagentaYellow -- 7/26/2016-7/26/2016 7/26/2016- 7/26/2016 11:25:52 11:25:52 11:25:52 11:25:52 AMAM AM AM $[ScreenSystem] 2540 60.0 Lin: Saphira Heidelberg - B - 12345 // // 1202 Ver.: 6.54_1 Prosetter © Heidelberger Druckmaschinen 2002 99 98 97 96 95 uncal. $[DotShape] 2540 45.0 Process: 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 16-29548_DOVI_DTReport.indd 20 attractive wasissuedforprojects totaling streetscapes. Acallforartists installations thatwouldenhance the urbanenvironment andprovide Authority to promote communitydevelopment through publicart Greater Jacksonville(CCGJ)teamedupwiththeDowntown Investment inPublicPlacesCommitteeoftheCultural Councilof In 2015,theArt THE DIAURBANARTS PROJECTSPROGRAM ARTISTIC 20 #DTJax Has    33

21 9

galleries sculptures

murals

street furnishingsandoutdoorsculpture. $136,000, includingSkyway columns,traffic signalcabinets,bike racks, • • • launching throughout 2016: andculturalfor temporary projects arts inDowntown, withfive projects The CCGJ’s third annual SPARK Grant Program awarded $70,000in2015 SPARK GRANT Theatrical Company, Inc. by actors,performed musicians anddancersofStageAurora media theatricalpresentations ofHarlemRenaissance figures The HarlemoftheSouth: The Duke, Ella,Jamesand The Cab!Multi- effects to 1900ssilent-filmera movies. seriessettingoriginalscores andsound University bandconcert Hearing WhatWasn’t Said: The MusicofSilentFilm Nicole Holderbaumto inspire confidenceinchildren. Jax Kid’s Mural Festival –Downtown-themed mural project by –Jacksonville 7/22/16 7:01 AM 16-29548_DOVI_DTReport.indd 13 Jessie BallduPontJessie Center according to economic, environmental andsocialcriteria. consecutive year in2015,forleadingfinancial performance America forthefifth Jones SustainabilityIndexforNorth railroad companylisted.CSXwasalsonamedto theDow Leadership Indexwithaperfect CDPscore andwastheonly Disclosure LeadershipIndexandtheClimatePerformance a placeontheCarbonDisclosure Project’s S&P500Climate America. In2015,CSXearned freight inNorth transportation 500-rankedFortune CSXisaleadingsupplierofrail-based CSX to beAmerica’svoted SteinMart Store. BestDepartment storesdepartment nationwide.In2015,USA Today’s readers 1908 andtoday operates more than260fashion-forward first openedin Downtown,Headquartered SteinMart practices asguidepostsforthemeticulousrestoration. implemented leadingenergy andgreen conservation building the JessieBallduPont Fund purchased and theproperty modernist buildings.Formerly theHaydon BurnsLibrary, employees inoneofJacksonville’s mosticonicmid-century Center ishometo 12localnon-profits andapproximately 200 Completed in2015,theaward-winning JessieBallduPont JESSIE BALLDUPONTCENTER Source: JAXUSA Partnership MAJOR HEADQUARTERSMAJOR INDTJAX Fidelity NationalInformationSystems Suddath RelocationSystems Fidelity NationalFinancial Interline Brands Inc. Inc. Stein Mart, Citizens Insurance Property EverBank Black KnightFinancial CSX Corporation Corporate Headquarters side guide side guide side guide side guide Employees Regional 400 420 450 500 700 1,000 1,000 2,239 2,400 6,300 13 7/22/16 7:01 AM

cal. $[SR] 0 % 50 % 100 % $[Date] $[Time] Processcontrol 2540 - 2540 dpi Heidelberg Prepress 20 - 40 - 50 - 60 - 80 lpi 16-29548 - Text_3 - Back - BlackCyanMagentaYellow -- 7/26/2016-7/26/2016 7/26/2016- 7/26/2016 11:25:52 11:25:52 11:25:52 11:25:52 AMAM AM AM $[ScreenSystem] 2540 60.0 Lin: Saphira Heidelberg - B - 12345 // // 1202 Ver.: 6.54_1 Prosetter © Heidelberger Druckmaschinen 2002 99 98 97 96 95 uncal. $[DotShape] 2540 45.0 Process: 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 7/22/16 7:01 AM 19 The Carling The 310 294 234 20 295 141 205 118 100 127 12 206 51 20 12 632 720 Units

1,170 662 263 200 120 80 72 30 16 6 4 2,623 For Lease For For Lease For Both For Sale For For Lease For For Sale For For Sale For For Lease For For Lease For For Lease For For Sale For Both For Sale For For Sale For For Lease For For Lease For For Lease For Units For Sale/ For Lease For 2015 2015 2008 2008 2007 2007 2006 2006 2005 2003 2003 2002 2002 2002 2002 1967 N/A Year Year Opened HOUSING SUMMARY HOUSING (DVI) Inc. Vision, Downtown Source: Riverside The Brooklyn & PROPOSED ACTIVE RESIDENTIAL Authority & DVI Investment Downtown Source: The District The Shipyards House River Broadstone 200 Riverside Lofts at LaVilla The Barnett Manor Street Houston FSCJ Student Housing (Lerner Building) Villas Street Beaver St. Apartments 225 N. Laura Elena Flats Proposed Total 220 Riverside 220 Riverside The Peninsula Churchwell Lofts at East Bay Churchwell The Strand at St. Johns The Strand Place San Marco Residences at City Place The Metropolitan The Carling 11 E. Forsyth Home Street Lofts Home Street The Plaza Condominiums at Berkman Parks at the Cathedral Parks The Townhomes at Berkman Plaza Townhomes The W.A. Knights Loft W.A. Cathedral Residences (Senior Living) Cathedral Stevens Duval (Senior Living) Duval Stevens 16-29548_DOVI_DTReport.indd 19 7/22/16 7:01 AM 358,558 383,239 135,286 160,000 112,000 256,362 28,400 153,000 15,817 5,860 Gross Gross Sq. Ft. 200 25 40 85 40 20 1,000 Jobs Added 27,568 27,000 19,000 17,500 16,363 13,698 13,106 10,700 6,700 5,425 236,250 Transaction Transaction Sq. Ft. $58,000,000 $31,100,000 $25,100,000 $16,000,000 $9,000,000 $9,000,000 $4,500,000 $2,000,000 $1,200,000 $620,000 Total Price Total 2016, Q2 2015, Q2 2015, Q3 2015, Q3 2015, Q2 2015, Q2 2016, Q1 2015, Q4 2015, Q1 2015, Q2 Sale Date side guide side guide SunGuard, Prudential Building SunGuard, Tower Ameris Bancorp, Riverplace Macquarie Group, Center EverBank Confidential tenant, Tower Riverplace Gatlin Development, Bank, Third Fifth Nelson Mullins Riley & Scarborough, Tower America Bank of & Scarborough, Nelson Mullins Riley Building Pricewaterhouse Coopers, SunTrust Smith & Partners,Gresham, Center One Enterprise C2C, EverBank Center C2C, EverBank Property Tenant, Lease: Center Corp., EverBank PropertyCitizens Insurance

side guide side guide

Jacksonville also offers tax advantages, with no corporate with no corporate tax advantages, Jacksonville also offers

(1)

14 76 S Laura St., Mainstreet CV 76 S. Laura St., LLC CV 76 S. Laura St., Mainstreet 76 S Laura Land Co. Tomoka Ave., 245 Riverside Baptist Health Properties1650/1660 Prudential Drive, Inc. LP Boulevard Riverplace Blvd., 1300 Riverplace Inc. Hospitality/LexDevCoJax Hotel, Vantage 1515 Prudential Dr./Lexington St./Elks Building, Elks Building Partners LP 201 N. Laura St. Duval 233 W. Real Estate Holdings LLC Group St., Ware 500 Park LLC Equities, St., Foodonics 107 E. Bay Sale: Property, Buyer Sale: Property, Blue Rock Real Estate LLC Riverside, 100 Magnolia St./The Brooklyn

OF NOTE, 2015-2016 OF NOTE, COMPLETED TRANSACTIONS franchise tax, state personal tax, inventory tax or foreign income tax. tax or foreign inventory tax, state personal tax, franchise Source: CBRE Group, Inc., Colliers Colliers Inc., CBRE Group, Source: & Wakefield Cushman International, (1) Source: JAXUSA Partnership JAXUSA (1) Source: In addition, Jacksonville is recognized as “America’s logistics center” “America’s as is recognized In addition, Jacksonville interstates railroads, intermodal system including three with a strong In addition, Jacksonville Port10 and 95, and the Jacksonville Authority. than more International Airport, offers Downtown, just 15 miles from prices 15% lower than other East and ticket daily routes 90 nonstop Coast hubs. Downtown is anchored by Florida State College of Jacksonville’s of Jacksonville’s Florida State College by is anchored Downtown technology advanced which emphasizes campus, (FSCJ) Downtown Medical Center Jacksonville, the as well as Baptist programs; Children’s Health; and Wolfson flagship hospital for Baptist center. only pediatric inpatient Hospital, the region’s ANCHOR INSTITUTIONS AND LOGISTICS INSTITUTIONS ANCHOR 16-29548_DOVI_DTReport.indd 14

cal. $[SR] 0 % 50 % 100 % $[Date] $[Time] Processcontrol 2540 - 2540 dpi Heidelberg Prepress 20 - 40 - 50 - 60 - 80 lpi 16-29548 - Text_3 - Front - BlackCyanMagentaYellow -- 7/26/2016-7/26/2016 7/26/2016- 7/26/2016 11:25:51 11:25:51 11:25:51 11:25:51 AMAM AM AM $[ScreenSystem] 2540 60.0 Lin: Saphira Heidelberg - B - 12345 // // 1202 Ver.: 6.54_1 Prosetter © Heidelberger Druckmaschinen 2002 99 98 97 96 95 uncal. $[DotShape] 2540 45.0 Process: 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 16-29548_DOVI_DTReport.indd 18 18 $47 to $282. The average pricepersquare foot for residential salesis$143andranges from occupied. The average pricepersquare foot On average, Downtown housingis94% increase of146%inthepast10years. the total numberofunitsto 4,126 units openinginBrooklyn. This additionbrings units since2008,with604high-endapartment 2015 sawthefirstmajorinfusionof residential 2015 useddataprovided by residential communities. Fund’s PolicyMap datasystem, whichisbasedonCensus units, data andincludesdataonsingle-family smallmulti-family buildingsandtransitional housing. Estimates priorto (1) Source: PolicyDowntown Mapcommunity profileDevelopment (DRI).Residentandresidential ofthe ofRegionalImpact unitincreases reflectaswitch to Reinvestment IN THEHEARTOFCITY AT HOME    (1) --an   units peryear andto improve neighborhood inducing constructionof350multi-family increase rental andowner-occupiedhousing, Community Redevelopment Area goalsare to Two oftheDowntown Investment Authority’s DTJax home. Complex, an $1.12 to $2.11.From Brooklyn to theSports for residential leasesis$1.50andranges from     estimated8,000     RESIDENTIAL COMMUNITIES         

  Existing Residential   (1) residents call  

 River andto improve thequalityoflife. adjacent neighborhoodsandtheSt.Johns walkability/bikeability andconnectivityto

Active &Proposed Residential a Bike Score of71. Score a Bike of75and Score Walk a with Jacksonville in neighborhood walkable/bikeable most DTJax the is -Walkscore.com

7/22/16 7:01 AM 16-29548_DOVI_DTReport.indd 15 DTJax hasastrong businessincubators innovation andaccelerators. culture fosteringstart-ups, THRIVING ENTREPRENEURIALECOSYSTEM One SparkVentures Level Office JaxCoE Jax Bridges Intelligent Office E3 BusinessGroup Cowork Creative CoWorkJax Bunker Labs #StartupJax capital sources year-round Social PurposeCorporation founded to connect entrepreneurs with Fully furnished,amenity-richworkspaceswithdirect fiberinternet&WiFi investor summitsandinnovation conferences Community ofEntrepreneurs fosteringcollaboration andhosting Entrepreneurial Growth DivisionoftheJAX Chamber and meetingroom spaces officesolutions alongwithfurnishedofficesuites Provider ofvirtual relationships withentrepreneurs across thecountry of education,encouragement andempowerment, andto build Workshops, to events, share andoutreach E3concepts partnerships A boutiqueco-workingspaceforcreative entrepreneurs supplies andhardware, Wi-Fi,meeting rooms and24/7access Coworking communityoffering flexibleworkingenvironments, office opportunities aspiring entrepreneurs witheducationalresources, mentors andfunding and Jacksonville chapterconnectingveteran-owned techstartups business models Meet-up group workingto solve real problems andcreate viable side guide myjaxchamber.com infrastructure networksthataugmenteconomicgrowth. focused ondeveloping energy transportation, andother assist small-businessentrepreneurs, andJAX Alliance, Recognized programs includeJAX Bridges,designedto policyissues. businesses thrive andleadingonimportant in 2016. The Chamberiscommittedto helpingsmall Commerce Executives’ “ChamberoftheYear” Award the top fourfinalistsfortheAssociationofChamber With 3,000businessmembers,JAX Chamberisamong STRONG BUSINESSPARTNERSHIPS side guide 2015: BY THENUMBERS CROWDFUNDING FESTIVAL $93,000 320,000 117,000 side guide 537 side guide 5 Dollars pledged Votes cast Creators Attendees Days 15 7/26/16 11:06 AM

cal. $[SR] 0 % 50 % 100 % $[Date] $[Time] Processcontrol 2540 - 2540 dpi Heidelberg Prepress 20 - 40 - 50 - 60 - 80 lpi 16-29548 - Text_4 - Work-and-turn - BlackCyanMagentaYellow -- 7/26/2016-7/26/2016 7/26/2016- 7/26/2016 11:25:54 11:25:54 11:25:54 11:25:54 AMAM AM AM $[ScreenSystem] 2540 60.0 Lin: Saphira Heidelberg - B - 12345 // // 1202 Ver.: 6.54_1 Prosetter © Heidelberger Druckmaschinen 2002 99 98 97 96 95 uncal. $[DotShape] 2540 45.0 Process: 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 7/22/16 7:01 AM 17

ocean 7.7% 7.7% 2.0% 3.9% 0.5% 6.3% Atlantic PONTE VEDRA, AUGUSTINE & ST. JOHNS COUNTY ST. MAYPORT & MAYPORT THE BEACHES

JTB/202

30-Minute Commute

I-295 / INTRACOASTAL

SOUTHSIDE/ I-95 Duval County: NorthsideDuval Duval County: Beaches/MayportDuval Park County/Orange Clay Counties Baker/Nassau/Putnam Georgia 20-Minute Commute

GEORGIA  8.4% 8.0% 13.9% 13.9% 14.8% 14.8% Downtown Jacksonville 34.5% 

river St. Johns St. I-95 URBAN CORE

10-Minute Commute

I-10 I-295 COUNTY

WESTSIDE

NORTHSIDE  & ORANGE PARK BAKER COUNTY PUTNAM COUNTY CLAY COUNTY CLAY  NASSAU  WHERE DOWNTOWN EMPLOYEES RESIDE & APPROXIMATE COMMUTE TIMES: RESIDE & APPROXIMATE WHERE DOWNTOWN EMPLOYEES Survey Inc. 2015 Vision, Downtown Source: County: Southside/Mandarin Duval Augustine Vedra/St. St Johns County/Ponte Core County: Downtown/Urban Duval County: Westside Duval County: Arlington/Intracoastal Duval 16-29548_DOVI_DTReport.indd 17 7/26/16 11:06 AM Dalton Agency side guide side guide

0.3% 21.2% 19.3% 42.3% 14.3% 2.6% side guide

0.6% 0.6% 5.1% 15.7% 15.8% 18.1% 44.7% side guide 2.0% 2.0% 0.2% 3.3% 3.3% 24.3% 25.9% 28.2% 16.1% 63% have a house- hold income of $80,000+ More thanMore half bornwere after 1972 59% have a bachelor’s 59% have a bachelor’s degree or higher

16 $80,000–$99,999 $100,000 or more Less than $20,000 $20,000–$39,999 $40,000–$59,999 $60,000–$79,999 Annual Household Income Household Income Annual degree Bachelor’s degree Master’s degree Doctorate/Post-graduate Education Level Level Education Some high school High school diploma/GED degree Associate’s 35–44 45–54 55–64 65–74 75 and over Age 18–24 25–34 Source: Downtown Vision, Inc. Survey Inc. 2015 Vision, Downtown Source: EMPLOYEE DEMOGRAPHICS EMPLOYEE 16-29548_DOVI_DTReport.indd 16

cal. $[SR] 0 % 50 % 100 % $[Date] $[Time] Processcontrol 2540 - 2540 dpi Heidelberg Prepress 20 - 40 - 50 - 60 - 80 lpi 16-29548 - Text_4 - Work-and-turn - BlackCyanMagentaYellow -- 7/26/2016-7/26/2016 7/26/2016- 7/26/2016 11:25:54 11:25:54 11:25:54 11:25:54 AMAM AM AM $[ScreenSystem] 2540 60.0 Lin: Saphira Heidelberg - B - 12345 // // 1202 Ver.: 6.54_1 Prosetter © Heidelberger Druckmaschinen 2002 99 98 97 96 95 uncal. $[DotShape] 2540 45.0 Process: 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 7/22/16 7:01 AM 17

ocean 7.7% 7.7% 2.0% 3.9% 0.5% 6.3% Atlantic PONTE VEDRA, AUGUSTINE & ST. JOHNS COUNTY ST. MAYPORT & MAYPORT THE BEACHES

JTB/202

30-Minute Commute

I-295 ARLINGTON/ INTRACOASTAL

SOUTHSIDE/MANDARIN I-95 Duval County: NorthsideDuval Duval County: Beaches/MayportDuval Park County/Orange Clay Counties Baker/Nassau/Putnam Georgia 20-Minute Commute

GEORGIA  8.4% 8.0% 13.9% 13.9% 14.8% 14.8% Downtown Jacksonville 34.5% 

river St. Johns St. I-95 URBAN CORE

10-Minute Commute

I-10 I-295 COUNTY

WESTSIDE

NORTHSIDE  & ORANGE PARK PUTNAM COUNTY BAKER COUNTY CLAY COUNTY CLAY  NASSAU 

Duval County: Westside Duval County: Arlington/Intracoastal Duval Duval County: Southside/Mandarin Duval Augustine Vedra/St. St Johns County/Ponte Core County: Downtown/Urban Duval WHERE DOWNTOWN EMPLOYEES RESIDE & APPROXIMATE COMMUTE TIMES: RESIDE & APPROXIMATE WHERE DOWNTOWN EMPLOYEES Survey Inc. 2015 Vision, Downtown Source: 16-29548_DOVI_DTReport.indd 17 7/26/16 11:06 AM Dalton Agency side guide side guide

0.3% 21.2% 19.3% 42.3% 14.3% 2.6% side guide

0.6% 0.6% 5.1% 15.7% 15.8% 18.1% 44.7% side guide 2.0% 2.0% 0.2% 3.3% 3.3% 24.3% 25.9% 28.2% 16.1% 63% have a house- hold income of $80,000+ More thanMore half bornwere after 1972 59% have a bachelor’s 59% have a bachelor’s degree or higher 16 Education Level Level Education Some high school High school diploma/GED degree Associate’s degree Bachelor’s degree Master’s degree Doctorate/Post-graduate Household Income Annual Less than $20,000 $20,000–$39,999 $40,000–$59,999 $60,000–$79,999 $80,000–$99,999 $100,000 or more EMPLOYEE DEMOGRAPHICS EMPLOYEE Survey Inc. 2015 Vision, Downtown Source: Age 18–24 25–34 35–44 45–54 55–64 65–74 75 and over 16-29548_DOVI_DTReport.indd 16

cal. $[SR] 0 % 50 % 100 % $[Date] $[Time] Processcontrol 2540 - 2540 dpi Heidelberg Prepress 20 - 40 - 50 - 60 - 80 lpi 16-29548 - Text_4 - Work-and-turn - BlackCyanMagentaYellow -- 7/26/2016-7/26/2016 7/26/2016- 7/26/2016 11:25:54 11:25:54 11:25:54 11:25:54 AMAM AM AM $[ScreenSystem] 2540 60.0 Lin: Saphira Heidelberg - B - 12345 // // 1202 Ver.: 6.54_1 Prosetter © Heidelberger Druckmaschinen 2002 99 98 97 96 95 uncal. $[DotShape] 2540 45.0 Process: 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 16-29548_DOVI_DTReport.indd 18 18 $47 to $282. The average pricepersquare foot for residential salesis$143andranges from occupied. The average pricepersquare foot On average, Downtown housingis94% increase of146%inthepast10years. 2015 useddataprovided by residential communities. Fund’s PolicyMap datasystem, whichisbasedonCensus units, data andincludesdataonsingle-family smallmulti-family buildingsandtransitional housing. Estimates priorto (1) Source: PolicyDowntown Mapcommunity profileDevelopment (DRI).Residentandresidential ofthe ofRegionalImpact unitincreases reflectaswitch to Reinvestment the total numberofunitsto 4,126 units openinginBrooklyn. This additionbrings units since2008,with604high-endapartment 2015 sawthefirstmajorinfusionof residential IN THEHEARTOFCITY AT HOME    (1) --an   units peryear andto improve neighborhood inducing constructionof350multi-family increase rental andowner-occupiedhousing, Community Redevelopment Area goalsare to Two oftheDowntown Investment Authority’s DTJax home. Complex, an $1.12 to $2.11.From Brooklyn to theSports for residential leasesis$1.50andranges from     estimated8,000     RESIDENTIAL COMMUNITIES         

  Existing Residential   (1) residents call  

 River andto improve thequalityoflife. adjacent neighborhoodsandtheSt.Johns walkability/bikeability andconnectivityto

Active &Proposed Residential a Bike Score of71. Score a Bike of75and Score Walk a with Jacksonville in neighborhood walkable/bikeable most DTJax the is -Walkscore.com

7/22/16 7:01 AM 16-29548_DOVI_DTReport.indd 15 DTJax hasastrong businessincubators innovation andaccelerators. culture fosteringstart-ups, THRIVING ENTREPRENEURIALECOSYSTEM One SparkVentures Level Office JaxCoE Jax Bridges Intelligent Office E3 BusinessGroup Cowork Creative CoWorkJax Bunker Labs #StartupJax capital sources year-round Social PurposeCorporation founded to connect entrepreneurs with Fully furnished,amenity-richworkspaceswithdirect fiberinternet&WiFi investor summitsandinnovation conferences Community ofEntrepreneurs fosteringcollaboration andhosting Entrepreneurial Growth DivisionoftheJAX Chamber and meetingroom spaces officesolutions alongwithfurnishedofficesuites Provider ofvirtual relationships withentrepreneurs across thecountry of education,encouragement andempowerment, andto build Workshops, to events, share andoutreach E3concepts partnerships A boutiqueco-workingspaceforcreative entrepreneurs supplies andhardware, Wi-Fi,meeting rooms and24/7access Coworking communityoffering flexibleworkingenvironments, office opportunities aspiring entrepreneurs witheducationalresources, mentors andfunding and Jacksonville chapterconnectingveteran-owned techstartups business models Meet-up group workingto solve real problems andcreate viable side guide myjaxchamber.com infrastructure networksthataugmenteconomicgrowth. focused ondeveloping energy transportation, andother assist small-businessentrepreneurs, andJAX Alliance, Recognized programs includeJAX Bridges,designedto policyissues. businesses thrive andleadingonimportant in 2016. The Chamberiscommittedto helpingsmall Commerce Executives’ “ChamberoftheYear” Award the top fourfinalistsfortheAssociationofChamber With 3,000businessmembers,JAX Chamberisamong STRONG BUSINESSPARTNERSHIPS side guide 2015: BY THENUMBERS CROWDFUNDING FESTIVAL $93,000 320,000 117,000 side guide 537 side guide 5 Dollars pledged Votes cast Creators Attendees Days 15 7/26/16 11:06 AM

cal. $[SR] 0 % 50 % 100 % $[Date] $[Time] Processcontrol 2540 - 2540 dpi Heidelberg Prepress 20 - 40 - 50 - 60 - 80 lpi 16-29548 - Text_4 - Work-and-turn - BlackCyanMagentaYellow -- 7/26/2016-7/26/2016 7/26/2016- 7/26/2016 11:25:54 11:25:54 11:25:54 11:25:54 AMAM AM AM $[ScreenSystem] 2540 60.0 Lin: Saphira Heidelberg - B - 12345 // // 1202 Ver.: 6.54_1 Prosetter © Heidelberger Druckmaschinen 2002 99 98 97 96 95 uncal. $[DotShape] 2540 45.0 Process: 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 7/22/16 7:01 AM 19 The Carling The 310 294 234 20 295 141 205 118 100 127 12 206 51 20 12 632 720 Units

1,170 662 263 200 120 80 72 30 16 6 4 2,623 For Lease For For Lease For Both For Sale For For Lease For For Sale For For Sale For For Lease For For Lease For For Lease For For Sale For Both For Sale For For Sale For For Lease For For Lease For For Lease For Units For Sale/ For For Lease For 2015 2015 2008 2008 2007 2007 2006 2006 2005 2003 2003 2002 2002 2002 2002 1967 N/A Year Year Opened

Elena Flats Proposed Total The Barnett Manor Street Houston FSCJ Student Housing (Lerner Building) Villas Street Beaver St. Apartments 225 N. Laura The District The Shipyards House River Broadstone 200 Riverside Lofts at LaVilla ACTIVE & PROPOSED ACTIVE RESIDENTIAL Authority & DVI Investment Downtown Source: HOUSING SUMMARY HOUSING (DVI) Inc. Vision, Downtown Source: Riverside The Brooklyn 220 Riverside 220 Riverside The Peninsula Churchwell Lofts at East Bay Churchwell The Strand at St. Johns The Strand San Marco Place San Marco Residences at City Place The Metropolitan The Carling 11 E. Forsyth Home Street Lofts Home Street The Plaza Condominiums at Berkman Parks at the Cathedral Parks The Townhomes at Berkman Plaza Townhomes The W.A. Knights Loft W.A. Cathedral Residences (Senior Living) Cathedral Stevens Duval (Senior Living) Duval Stevens 16-29548_DOVI_DTReport.indd 19 7/22/16 7:01 AM 358,558 383,239 135,286 160,000 112,000 256,362 28,400 153,000 15,817 5,860 Gross Gross Sq. Ft. 20 40 85 40 25 200 1,000 Jobs Added 5,425 6,700 16,363 13,698 13,106 10,700 17,500 19,000 27,000 27,568 236,250 Transaction Transaction Sq. Ft. $58,000,000 $31,100,000 $25,100,000 $16,000,000 $9,000,000 $9,000,000 $4,500,000 $2,000,000 $1,200,000 $620,000 Total Price Total 2016, Q2 2015, Q2 2015, Q3 2015, Q3 2015, Q2 2015, Q2 2016, Q1 2015, Q4 2015, Q1 2015, Q2 Sale Date side guide side guide Fifth Third Bank, One Enterprise Center Bank, Third Fifth Gatlin Development, Riverplace Tower Riverplace Gatlin Development, Confidential tenant, EverBank Center EverBank Confidential tenant, Tower America Bank of & Scarborough, Nelson Mullins Riley Building Pricewaterhouse Coopers, SunTrust Smith & Partners,Gresham, Center One Enterprise Macquarie Group, Riverplace Tower Riverplace Macquarie Group, Ameris Bancorp, Riverplace Tower Ameris Bancorp, Riverplace SunGuard, Prudential Building SunGuard, C2C, EverBank Center C2C, EverBank Property Tenant, Lease: Center Corp., EverBank PropertyCitizens Insurance

side guide side guide Jacksonville also offers tax advantages, with no corporate with no corporate tax advantages, Jacksonville also offers (1)  14 Sale: Property, Buyer Sale: Property, Blue Rock Real Estate LLC Riverside, 100 Magnolia St./The Brooklyn St., LLC CV 76 S. Laura St., Mainstreet 76 S Laura Land Co. Tomoka Ave., 245 Riverside Baptist Health Properties1650/1660 Prudential Drive, Inc. LP Boulevard Riverplace Blvd., 1300 Riverplace Inc. Hospitality/LexDevCoJax Hotel, Vantage 1515 Prudential Dr./Lexington St./Elks Building, Elks Building Partners LP 201 N. Laura St. Duval 233 W. Real Estate Holdings LLC Group St., Ware 500 Park LLC Equities, St., Foodonics 107 E. Bay OF NOTE, 2015-2016 OF NOTE, COMPLETED TRANSACTIONS franchise tax, state personal tax, inventory tax or foreign income tax. tax or foreign inventory tax, state personal tax, franchise Source: CBRE Group, Inc., Colliers Colliers Inc., CBRE Group, Source: & Wakefield Cushman International, ANCHOR INSTITUTIONS AND LOGISTICS INSTITUTIONS ANCHOR of Jacksonville’s Florida State College by is anchored Downtown technology advanced which emphasizes campus, (FSCJ) Downtown Medical Center Jacksonville, the as well as Baptist programs; Children’s Health; and Wolfson flagship hospital for Baptist center. only pediatric inpatient Hospital, the region’s logistics center” “America’s as is recognized In addition, Jacksonville interstates railroads, intermodal system including three with a strong In addition, Jacksonville Port10 and 95, and the Jacksonville Authority. than more International Airport, offers Downtown, just 15 miles from prices 15% lower than other East and ticket daily routes 90 nonstop Coast hubs. Partnership JAXUSA (1) Source: 16-29548_DOVI_DTReport.indd 14

cal. $[SR] 0 % 50 % 100 % $[Date] $[Time] Processcontrol 2540 - 2540 dpi Heidelberg Prepress 20 - 40 - 50 - 60 - 80 lpi 16-29548 - Text_3 - Front - BlackCyanMagentaYellow -- 7/26/2016-7/26/2016 7/26/2016- 7/26/2016 11:25:51 11:25:51 11:25:51 11:25:51 AMAM AM AM $[ScreenSystem] 2540 60.0 Lin: Saphira Heidelberg - B - 12345 // // 1202 Ver.: 6.54_1 Prosetter © Heidelberger Druckmaschinen 2002 99 98 97 96 95 uncal. $[DotShape] 2540 45.0 Process: 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 16-29548_DOVI_DTReport.indd 20 attractive wasissuedforprojects totaling streetscapes. Acallforartists installations thatwouldenhance the urbanenvironment andprovide Authority to promote communitydevelopment through publicart Greater Jacksonville(CCGJ)teamedupwiththeDowntown Investment inPublicPlacesCommitteeoftheCultural Councilof In 2015,theArt THE DIAURBANARTS PROJECTSPROGRAM ARTISTIC 20 #DTJax Has    33

21 9

galleries sculptures

murals

street furnishingsandoutdoorsculpture. $136,000, includingSkyway columns,traffic signalcabinets,bike racks, • • • launching throughout 2016: andculturalfor temporary projects arts inDowntown, withfive projects The CCGJ’s third annual SPARK Grant Program awarded $70,000in2015 SPARK GRANT Theatrical Company, Inc. by actors,performed musicians anddancersofStageAurora media theatricalpresentations ofHarlemRenaissance figures The HarlemoftheSouth: The Duke, Ella,Jamesand The Cab!Multi- effects to 1900ssilent-filmera movies. seriessettingoriginalscores andsound University bandconcert Hearing WhatWasn’t Said: The MusicofSilentFilm Nicole Holderbaumto inspire confidenceinchildren. Jax Kid’s Mural Festival –Downtown-themed mural project by –Jacksonville 7/22/16 7:01 AM 16-29548_DOVI_DTReport.indd 13 Jessie BallduPontJessie Center according to economic, environmental andsocialcriteria. consecutive year in2015,forleadingfinancial performance America forthefifth Jones SustainabilityIndexforNorth railroad companylisted.CSXwasalsonamedto theDow Leadership Indexwithaperfect CDPscore andwastheonly Disclosure LeadershipIndexandtheClimatePerformance a placeontheCarbonDisclosure Project’s S&P500Climate America. In2015,CSXearned freight inNorth transportation 500-rankedFortune CSXisaleadingsupplierofrail-based CSX to beAmerica’svoted SteinMart Store. BestDepartment storesdepartment nationwide.In2015,USA Today’s readers 1908 andtoday operates more than260fashion-forward first openedin Downtown,Headquartered SteinMart STEIN MART practices asguidepostsforthemeticulousrestoration. implemented leadingenergy andgreen conservation building the JessieBallduPont Fund purchased and theproperty modernist buildings.Formerly theHaydon BurnsLibrary, employees inoneofJacksonville’s mosticonicmid-century Center ishometo 12localnon-profits andapproximately 200 Completed in2015,theaward-winning JessieBallduPont JESSIE BALLDUPONTCENTER Source: JAXUSA Partnership MAJOR HEADQUARTERSMAJOR INDTJAX Fidelity NationalInformationSystems Haskell Suddath RelocationSystems Fidelity NationalFinancial Interline Brands Inc. Inc. Stein Mart, Citizens Insurance Property EverBank Black KnightFinancial CSX Corporation Corporate Headquarters side guide side guide side guide side guide Employees Regional 400 420 450 500 700 1,000 1,000 2,239 2,400 6,300 13 7/22/16 7:01 AM

cal. $[SR] 0 % 50 % 100 % $[Date] $[Time] Processcontrol 2540 - 2540 dpi Heidelberg Prepress 20 - 40 - 50 - 60 - 80 lpi 16-29548 - Text_3 - Back - BlackCyanMagentaYellow -- 7/26/2016-7/26/2016 7/26/2016- 7/26/2016 11:25:52 11:25:52 11:25:52 11:25:52 AMAM AM AM $[ScreenSystem] 2540 60.0 Lin: Saphira Heidelberg - B - 12345 // // 1202 Ver.: 6.54_1 Prosetter © Heidelberger Druckmaschinen 2002 99 98 97 96 95 uncal. $[DotShape] 2540 45.0 Process: 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 7/22/16 7:01 AM 21  businesses Jax Outings Project visitors in 2015 visitors

55

 artists performers& + blocks iloveartwalk.com Rain or shine year-round

1 00,000+ 1 15 500

   FIRST WEDNESDAY ART WALK FIRST WEDNESDAY since 2003. monthly event signature Downtown’s  – Australian artist Konstantin Demopoulos, together with Greenscape artist with Greenscape Demopoulos, together – Australian Konstantin

– Music video production contest showcasing local showcasing contest production video Music – The Music Video 48-Hour Challenge and musician Maxwell Lee and film partner composer by produced talent in Downtown James Siler. The Trees Blue of Jacksonville and community volunteers, paint Downtown trees blue with all-natural blue with all-natural trees paint Downtown of Jacksonville and community volunteers, urban environments. in trees of the need for more awareness raise paint to

cummermuseum.org/jax-outings culturalcouncil.org JAX OUTINGS PROJECT an The Cummer Museum of Art created Downtown, less than a mile from & Gardens, permanent collection, blown-up and works in the museum’s from taken installation of figures Jacksonville as a part buildings in Downtown With to of the global Outings Project. adhered the world, Jacksonville is one of only 16 cities in the United than 70 locations around more participate. to and the only city in the Southeast States involved, • •

16-29548_DOVI_DTReport.indd 21

7/26/16 11:06 AM Class C businesses 43.4% 1,100

% IN 2010 $19.65 400,000 leased feet square 1,600 jobs added

 75.1 % OFFICE OCCUPANCY Class A 18.5% s Class B 12.6% Significant Office Leases UP FROM 8 1.4 HQ

 Q4 2015 CLASS A, CLASS B AND CLASS C VACANCY Inc. Group, CBRE Source: Fortune 500

3 57% Class A

employees $98.5 million $98.5 1.2 million feet square in gross in transactions

8% Class C 59,400 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 side guide Square feet of commercial office space 7,400,000 35% Class B  side guide Significant Commercial Sales $20 $19 $18 2015 CLASS CLASS A, B AND CLASS C MIX Inc. CBRE Group, Source: 2006-2015 PER SQ. FT., OFFICE LEASE RATES AVERAGE Inc. CBRE Group, Source: side guide offer offer side guide highest average since 2007 when highest average it was $19.71. As usual, Downtown affordable Jacksonville is incredibly other major Florida to compared is rate lease The average cities. rate 33.2% lower than the average other major CBDs. for Florida’s Ten Class-A office towers Class-A office Ten views of the Downtown unparalleled Home to skyline and St. Johns River. of commercial feet 7.4 million square in 2015 office space, Downtown feet saw another 1.4 million square including projects through proposed The District, the Barnett Bank building, The First Coast Mohs The Shipyards, Jacksonville Skin Center and JTA’s Center. Transportation Regional Business District (CBD) The Central of net feet experienced 344,572 square absorption in 2015, the highest amount Returning to in the past ten years. office occupancy levels, pre-recession at 81.4%, up from for 2015 were rates the lowest point of 75.1% in 2010. 2006 had only In the past ten years, of 85.2%. a higher occupancy rate lease rate average Downtown’s foot, the is $19.65 per square EMPLOYMENT CORE URBAN IN THE 12 16-29548_DOVI_DTReport.indd 12

cal. $[SR] 0 % 50 % 100 % $[Date] $[Time] Processcontrol 2540 - 2540 dpi Heidelberg Prepress 20 - 40 - 50 - 60 - 80 lpi 16-29548 - Text_3 - Back - BlackCyanMagentaYellow -- 7/26/2016-7/26/2016 7/26/2016- 7/26/2016 11:25:52 11:25:52 11:25:52 11:25:52 AMAM AM AM $[ScreenSystem] 2540 60.0 Lin: Saphira Heidelberg - B - 12345 // // 1202 Ver.: 6.54_1 Prosetter © Heidelberger Druckmaschinen 2002 99 98 97 96 95 uncal. $[DotShape] 2540 45.0 Process: 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 16-29548_DOVI_DTReport.indd 22 • • • • • • • • • • • • • • • • NEW RESTAURANTS &BARS: NEW &ANNOUNCEDRETAIL 22 Daniel JamesSalon Daniel Spliff’s Gastropub Sbraga &Company Roja’s Pizza Pierre’s Pizza Myth Nightclub Island Dream ItalianIce Hyppo GourmetIcePops HOBNOB folkfood Element Bistro Bar&Lounge D&G Deli&Grill Burritos Puebla &Bar(Brooklyn)Burrito Gallery Brixx Wood Fired Pizza Bay Street Bar&Grill Akel’s Delicatessen • • • • • • • • • • • NEW: RETAIL &SERVICES: • • • • • Office Creations Navy Federal Credit Union Mocha Misk’i Marilyn Monroe SpasNailSalon Ink Junkies Ideal Co-opInfoShop Rent-A-Car Hertz Eglam Studios BARK Downtown Zoës Kitchen Tasty Dog Sweet Heat Tacos Super Food &Brew St. JohnsProvision Co. The PinkNickel (boutique) Peterbrooke Chocolatier • • Retail &Services • • • • • • • • • • Restaurants &Bars ANNOUNCED: • • Hollywood Cuts First CoastFashions Public Coffee House Manifest Distillery Lanna Thai Sushi Intuition AleWorks Cowford Chophouse Breezy JazzClub Bold CityBrewery Bold BeanCoffee Roasters Black Sheep The BankBBQ&Bakery Wolf &Cub(boutique) The Men’s Room(clothier) Peterbrooke Chocolatier 7/22/16 7:01 AM 16-29548_DOVI_DTReport.indd 11 businesses willsucceedinDowntown. with thecapitalinfusion,helpensure small experience. These requirements, combined ofmanagement creation, andasummary a capitalandcashflowanalysis,job a market summary, amarketing plan, comprehensive businessplan,including Grant applicantsare required to submita remains to leverage additionalimprovements. retail space.Ofthegrant money, 20percent of 33,000square feet ofpreviously empty investment, 120newjobsandactivation resulted inmore than$3millionincapital or similaruse. To date,theprogram has space forretail, salon,restaurant, gallery who isrenovating orpreparing commercial orbusinessowner for anyqualifiedproperty allocated$750,000inrecoverableDIA grants Core RetailEnhancementArea. Northbank The and to expandthetaxbaseinDowntown’s to stimulateinvestment inolderproperties, restaurants, retail andcreative officespace, grant program isdesignedto recruit andretain Grant Program. Downtown RetailEnhancement INVESTMENT DIA INCENTIVIZES the sameperiodatDowntown’s rental rate. which thenwouldsubleaseto anemployer for investor-developer amarket rate ofreturn, rate. Along-term fixed leaseprovides the employer andcharges abelow-market rental renovation ofanexistingbuildingforaspecific Funds thedevelopment ofanewfacilityor Sale-leaseback Incentive Program. Program. Commercial expansed officeor retail spaceleases. for improvements madefornew, renewed, or Real estatetaxrecovery grant Revitalization Launched in2015,the

Rental Subsidy. multi-family housingdevelopment. increase inadvalorem taxes produced from a oftheincremental Recovery ofaportion Multi-family HousingRev Grant and workinDowntown withincentives for is available to qualified renters wholive RETAIL ENHANCEMENT GRANTEES Total Bold CityBrewery The Men’s Room Black Sheeprestaurant Element Bistro/Myth Nightclub Wine Decadence Daniel JamesSalon &Bar Burrito Gallery Zodiac Grill Super Food &Brew 120 E.Forsyth Jimmy John’s Urban GrindCoffee Co. Name A $200-per-monthsubsidy $601,279 FundsDIA $28,000 $29,094 $102,280 $90,260 $33,520 $32,000 $73,000 $18,288 $49,837 $100,000 $28,000 $17,000 side guide .

side guide Downtown Jacksonville. residencehomeowners purchasing aprimary in Investment ofupto $20,000foreligible Down Pa with asubstantialworkforce Downtown. employer matchingfundsfrom companies 3 7 22 23.5 6 2 8 2 10.5 20 12.5 3 119.5 Jobs Created yment AssistanceProgram side guide side guide Urban Grindatriumgarden $124,350 $58,187 $686,453 $216,629 $107,613 $77,500 $233,000 $38,341 $99,675 $949,806 $442,601 $173,000 $3,207,155 Total Investment 11 7/22/16 7:01 AM .

cal. $[SR] 0 % 50 % 100 % $[Date] $[Time] Processcontrol 2540 - 2540 dpi Heidelberg Prepress 20 - 40 - 50 - 60 - 80 lpi 16-29548 - Text_3 - Front - BlackCyanMagentaYellow -- 7/26/2016-7/26/2016 7/26/2016- 7/26/2016 11:25:51 11:25:51 11:25:51 11:25:51 AMAM AM AM $[ScreenSystem] 2540 60.0 Lin: Saphira Heidelberg - B - 12345 // // 1202 Ver.: 6.54_1 Prosetter © Heidelberger Druckmaschinen 2002 99 98 97 96 95 uncal. $[DotShape] 2540 45.0 Process: 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 7/22/16 7:01 AM 23

DIRECTORY: DOWNTOWN DIRECTORY:

DTJAX.ORG & FREE DTJAX APP. & FREE DTJAX DTJAX.ORG  Jacksonville’s “Top to Bottom” Tour Tour Bottom” to “Top Jacksonville’s Certificate of TripAdvisor’s Receiving Bottom to Top Tour’s AdLib Luxury Excellence, the best locals alike and visitors offer tours unique sites, from see the Downtown’s to way the behind tunnels to underground secret venues. cultural scenes at top Urban Kayaking can kayak you places where One of the few skyscrapers bridges, by while surrounded a offer tours kayak and dolphins, Downtown on Jacksonville’s one-of-a-kind perspective scenery and ecology. history, rich riverfront jacksonvillekayakcompany.com adlibtours.com . Vacant

28% HOBNOB Alterations & Repair Alterations & Paint Furnishings Dining Banks Bars & Nightlife Books & Gifts & Jewelers Eyewear Apparel, Spa & Fitness Beauty, Galleries Printing & Mailing & Gas Convenience Grocery, Car Rental & Repair 2% 2% 9% 6% 6% 5% 5% 4% 3% 10% 10% 38% Occupied

72% OCCUPIED VS. VACANT RETAIL SPACE, Q4 2015 SPACE, RETAIL OCCUPIED VS. VACANT RETAIL MIX RETAIL Property Downtown Source: Owners Inc. Vision, & Downtown 16-29548_DOVI_DTReport.indd 23 7/22/16 7:01 AM side guide side guide side guide side guide Rooftop Gallery at Burrito dining & Bar at Brooklyn Station on Riverside 10 HEMMING PARK HEMMING place gathering to an active neglected plaza a from years less than two in transformed Park has oldest park, Hemming first and Jacksonville’s Association. Jacksonville’s Downtown the International from in 2015 winning recognition (FoHP), of Hemming Park of Friends under the direction of a variety offers FoHP number of shops and restaurants. institutions and a growing and cultural at the doorstep of government park lies central trucks with food lunchtime café Monday-Friday kids’ activities and a to classes yoga and photography from daily and monthly programming, free art, public a kids’ zone, lush landscaping, the park is inviting, featuring mosaics and murals. today past years, to music. In stark contrast and live is shelter options. FoHP medical services assistance, and temporary assist with job-search to a social services coordinator also offers FoHP and a permanent stage structure. add a permanent shipping container concessionaire working to currently SOUTHBANK RIVERWALK replace to than $17 million was invested of the Southbank Riverwalk. More the reconstruction of Jacksonville celebrated In early 2015, the City walk The vibrant shade sails, colorful lighting and community gathering spots. pavers, of concrete with 4,000 feet aging wooden infrastructure towers. residential the marina, hotels, office and Fountain, including MOSH, Friendship connect all of the Southbank attractions, serves to BROOKLYN shops, restaurants is bustling with new residences, today neighborhood Brooklyn ago, Downtown’s years just three ground breaking With shovels than 600 now boasts more neighborhood, Brooklyn Avondale Riverside with the historic of Downtown and public space. Connecting the core than 50,000 square More and 13 new shops and restaurants. upscale apartments, amphitheater with daily programming a community plaza and than $85,000 income of more household now has an average Brooklyn store. a specialty grocery by been added, anchored space has of retail feet than 263,000. population of more and a daytime LAVILLA LaVilla Today, history. neighborhood with a rich cultural African-American LaVilla is a historically known as the “Harlem of the South,” Famously LaVilla School of the Arts and Museum, Ritz Chamber Players, Theatre and institutions, including the Ritz attractions many Downtown is home to firm a planning and architecture has secured Authority Transit Jacksonville the Ripe for development, Center. and the Prime Osborn Convention bus, rail, a multi-modal transportation all local and intercity hub that will connect Center, Transportation for the $33 million Jacksonville Regional a 120-unit affordable-housing Lofts at LaVilla, developing with Vestcor investing, also are services. developers Private park-n-ride and car-share apartment 72-unit affordable-housing building for seniors. a seven-story, and development, Manor, Street Houston 16-29548_DOVI_DTReport.indd 10

cal. $[SR] 0 % 50 % 100 % $[Date] $[Time] Processcontrol 2540 - 2540 dpi Heidelberg Prepress 20 - 40 - 50 - 60 - 80 lpi 16-29548 - Text_2 - Front - BlackCyanMagentaYellow -- 7/26/2016-7/26/2016 7/26/2016- 7/26/2016 11:25:47 11:25:47 11:25:47 11:25:47 AMAM AM AM $[ScreenSystem] 2540 60.0 Lin: Saphira Heidelberg - B - 12345 // // 1202 Ver.: 6.54_1 Prosetter © Heidelberger Druckmaschinen 2002 99 98 97 96 95 uncal. $[DotShape] 2540 45.0 Process: 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 16-29548_DOVI_DTReport.indd 24 CENTRAL CULTURE • • • • • 24 Hemming Park Performance Halls Performance Veterans MemorialArena Arts Performing Times-Union Centerforthe Ritz Theatre &Museum Friday Musicale Florida Theatre Theatres & 

• • • • History (MOSH) Museum ofScience& (MOCAJacksonville) Art Museum ofContemporary Merrill MuseumHouse Fire Museum Museums  • • • • Center Prime OsbornConvention The JacksonvilleLanding the Fairgrounds Jacksonville ExpoCenterat Brooklyn StationatRiverside Shopping & Expo Centers  • • • • • • • Veterans MemorialWall Unity Plaza Treaty OakPark Riverwalks andSouthbank Northbank Metropolitan Park Hemming Park Friendship Fountain Public Spaces Parks &  7/22/16 7:01 AM

16-29548_DOVI_DTReport.indd 9 • • • • • • • • • • • • • • • COMPLETED shopping center Brooklyn StationonRiverside 220 Riverside &UnityPlaza Palmetto Placeresidential Mathews Bridgepainting&repair Jessie BallduPont Center Riverfront room renovations Hyatt RegencyJacksonville upgrades Transit (BRT) system&road First CoastFlyer, JTA’s BusRapid Grind) atrium, DanielJamesSalon&Urban Drew Buildingrenovations (garden & DoubleTree by Hilton re-branding Water Street Garage apartments The Brooklyn Riverside luxury State Attorney’s Office Southbank Riverwalk Management Regional Transportation Parador parkinggarage renovations Center 34% 14% 31% 6% 8% 7% Office Hotel Residential Retail & Infrastructure Transportation Civic • • • • • • • • ACTIVE • • • • • • • • • • • • • • • • • Coastline Drive Clara WhiteMission Broadstone River HouseApartments Brixx Wood Fired Pizza Bold CityBrewery Downtown Baptist MedicalCenter 225 N.Laura St.Apartments & BlackSheeprestaurant) 100 N.Laura (lobby renovations Winston Family YMCA Washington Street Bridge The BankBBQandBakery Expressway project State St.,UnionSt.andMathews Old Republic Title Building Manifest Distilling Center renovations Lexington Hotel&Conference Intuition AleWorks I-95 Overland Bridgeproject Holmes Building Jacksonville) Grover Building(Level Stewart FSCJ Dormitory (LernerBuilding) First CoastMohsSkinCenter First BaptistChurch renovations EverBank Field/Amphitheater Elena Flats Cowford Chophouse 24% 59% 5% 9% 2% 1% & Infrastructure Transportation Office Hotel Residential Retail Civic side guide side guide • • • • • • • • PROPOSED • • • • • • • • • Hogan’s Creek Greenway Sheep Hemming Park stageandBlack George Doro Fixture Co.Building Burrito (Downtown) Gallery Beaver Street Villas Barnett Bankbuilding Riverwalk Walk -Northbank Artist 200 Riverside Unity PlazaHotel The Shipyards (mixed use) The District(mixed use) Riverplace Boulevard “road diet” Lofts atLaVilla Street TrioLaura Transportation Center Jacksonville Regional Bridge: bike/pedestrian path improvements/ Fuller Warren I-10/I-95 Interchange Houston Street Manor side guide side guide 22% 64% Cowford Chophouse 3% 8% 2% 1% & Infrastructure Transportation Mixed-Use Hotel Residential Retail Civic 9 7/22/16 7:01 AM

cal. $[SR] 0 % 50 % 100 % $[Date] $[Time] Processcontrol 2540 - 2540 dpi Heidelberg Prepress 20 - 40 - 50 - 60 - 80 lpi 16-29548 - Text_2 - Back - BlackCyanMagentaYellow -- 7/26/2016-7/26/2016 7/26/2016- 7/26/2016 11:25:48 11:25:48 11:25:48 11:25:48 AMAM AM AM $[ScreenSystem] 2540 60.0 Lin: Saphira Heidelberg - B - 12345 // // 1202 Ver.: 6.54_1 Prosetter © Heidelberger Druckmaschinen 2002 99 98 97 96 95 uncal. $[DotShape] 2540 45.0 Process: 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 7/22/16 7:01 AM 25 DEC  NOV  OCT SEP conventions AUG  Jacksonville Jaguars (NFL) 230 JUL  JUN events MAY  APR  Jacksonville Suns (AA)  jaxsuns.com THE JACKSONVILLE SUNS THE JACKSONVILLE owner family fun under new of affordable the 2015 season, the Jacksonville Suns began a new era Following the 2016 season, Babby Before 2016 “Forty Under 40.” named one of Sports Business Journal’s Babby, Ken all private renovate Terrace, Tiki add the Budweiser ballpark to the than $1.8 million into more invested expand the Sundowner Lounge, hospitality area, Subs Hot Corner group the Firehouse luxury suites, develop promotional a “FUNdamentally Different” The Suns also introduced other ballpark areas. and improve and catering. outing options, and an all-new menu of concessions and group schedule, a new lineup of ticket MAR  Jacksonville Sharks (AFL)  6,100 attributed to the club’s robust community outreach off community outreach robust the club’s attributed to  FEB   Jacksonville Armada FC (NASL) 11 million+ visits annually in DTJax annually visits million+ 11

JAN Jax Giants (ABL)

YEAR-ROUND SPORTS SCENE IN DTJAX SCENE IN SPORTS YEAR-ROUND  the field and commitment to a first-class match-day experience for fans. to a first-class match-day the field and commitment armadafc.com THE JACKSONVILLE ARMADA FC ARMADA THE JACKSONVILLE had a Mark Frisch, Jacksonville native The Jacksonville Armada FC, owned by The club set two North season. American beginning in its inaugural storybook – highest-attended Soccer League (NASL) attendance records modern-day match. In addition, the match and highest-attended regular-season preseason in the NASL, at 7,927 per attendance average Armada FC had the third-best full-time home, at the Armada FC’s match, with most matches being played The Armada of Jacksonville. at the Baseball Grounds Community First Park success can be FC’s 16-29548_DOVI_DTReport.indd 25 7/22/16 7:01 AM  Proposed $872m+ Winston Family YMCA Family Winston  Proposed  DTJAX Active Active

   Completed

     1.564 Billion    2015 INVESTMENT                      side guide    Active  side guide       $471m+    side guide   TOTAL INVESTMENT SINCE 2015: $ INVESTMENT TOTAL   side guide DEVELOPING DEVELOPING       completed $221m+ 8 From the first new residential units in Downtown since 2008, to the launch of a new community plaza in Brooklyn, to the opening of the award- to the launch of a new community plaza in Brooklyn, since 2008, residential units in Downtown first new the From investment an infusion of private Jacksonville enjoyed Downtown renovations, to major hotel Center for local nonprofits, winning Jessie Ball DuPont In addition, 2015-2016 way. under are than $471 million projects and more was completed $221 million in development than more in 2015. In total, year. the previous over 8.5% increased Area collected in the Community Redevelopment taxes ad valorem 16-29548_DOVI_DTReport.indd 8

cal. $[SR] 0 % 50 % 100 % $[Date] $[Time] Processcontrol 2540 - 2540 dpi Heidelberg Prepress 20 - 40 - 50 - 60 - 80 lpi 16-29548 - Text_2 - Back - BlackCyanMagentaYellow -- 7/26/2016-7/26/2016 7/26/2016- 7/26/2016 11:25:48 11:25:48 11:25:48 11:25:48 AMAM AM AM $[ScreenSystem] 2540 60.0 Lin: Saphira Heidelberg - B - 12345 // // 1202 Ver.: 6.54_1 Prosetter © Heidelberger Druckmaschinen 2002 99 98 97 96 95 uncal. $[DotShape] 2540 45.0 Process: 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 16-29548_DOVI_DTReport.indd 26 delicious rewards. less thanamilefrom Downtown. Together thesebreweries make upmostofthe JaxAle Trail, program passport abrewery with Ale Works, are openinglocationsinDowntown in2016. Two more, Aardwolf Brewing Co.andthenew Engine15Brewing Co.sit The localcraft beersceneisbranching into Downtown. Two ofJacksonville’s originalbreweries, andIntuition BoldCityBrewery SOMETHING’S BREWING THE ELBOWENTERTAINMENT DISTRICT 26 The Volstead jaxaletrail.com topics suchascultural diversity, creativity andequality. YouTubeAlley Sessions,athree-part seriesfeaturing anddiscussingtimely localbandsperforming CD, apremium samplingofJacksonville’s bestand brightestsongwritersandmusicians The 2016. Dedicatedto showcasingJacksonville’s localtalent, The Elbowhasproduced theAmplified encompasses ninerestaurants andseven barswithtwoadditionalspotsto open by theendof Cultivated around thehistoric Florida Theatre andthenewCowford Chophouse, The Elbowcurrently of diverse, walkableand award-winning culinary, nightlife, venues. live musicandperformance experienceforDowntown employees, residentsentertainment andvisitors. Itoffers awealth Downtown Jacksonville’s district, growingThe Elbow, entertainment iscreating anauthentic

RIDA theelbowjax.com VILLE Florida Theatre Underbelly 7/22/16 7:01 AM 16-29548_DOVI_DTReport.indd 7 15 45 30

miles to the Jacksonville International Airport andJaxBeach miles to theJacksonvilleInternationalAirport miles to St.Augustine miles to theGeorgia border andFernandina Beach DOWNTOWN JACKSONVILLE 345 200 140 side guide

side guide

miles to Miamiand miles to Orlando miles to Tampa including the St. Johns River.including theSt.Johns landmassand3.91square miles Downtown is2.75square milesin side guide Atlanta side guide 7 7/22/16 7:00 AM

cal. $[SR] 0 % 50 % 100 % $[Date] $[Time] Processcontrol 2540 - 2540 dpi Heidelberg Prepress 20 - 40 - 50 - 60 - 80 lpi 16-29548 - Text_2 - Front - BlackCyanMagentaYellow -- 7/26/2016-7/26/2016 7/26/2016- 7/26/2016 11:25:47 11:25:47 11:25:47 11:25:47 AMAM AM AM $[ScreenSystem] 2540 60.0 Lin: Saphira Heidelberg - B - 12345 // // 1202 Ver.: 6.54_1 Prosetter © Heidelberger Druckmaschinen 2002 99 98 97 96 95 uncal. $[DotShape] 2540 45.0 Process: 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 7/22/16 7:01 AM 27

LEXINGTON HOTEL – $20 MILLION Center – Jacksonville Riverwalk it was announced in mid-2015 that Hotel & Conference Under new ownership, the Lexington and and outdoor seating the pool area, cabanas will be added to will be revamped, All 323 rooms undertaking a $20 million renovation. of meeting space and all common feet than 35,000 square more The lobby, will complement the updated restaurant. an herb garden remodel. a full receive deck, will rooftop room and event along with the fifth-floor private areas, DOUBLETREE BY HILTON – $12 MILLION HILTON DOUBLETREE BY million property- Plaza) opened following a $12 (formerly the Crowne Jacksonville Riverfront Hilton by On the Southbank, DoubleTree all 293 guest rooms included updates to highlighting its noteworthy Renovations mid-centurywide renovation modern architecture. space, including a of flexible meeting feet 12,000 square and updates to of the lobby with full walk-out balconies, a complete redesign Co. St. Johns Provision and the new restaurant 19 meeting rooms, ballroom, 4,600-square-foot HYATT REGENCY – $8.1 MILLION REGENCY HYATT an full-scale $8.1 million into invested Regency Jacksonville Riverfront hotel, Hyatt largest Jacksonville’s feet, 912,000 square At new hard-walled fitness center and its Regency Club lounge. Six along with corridors, its rooftop of all 951 guest rooms, remodel this St. Johns River, the picturesque Building. Overlooking Terrace added on the fourth of the hotel’s also were level meeting rooms a sleek and modern guest experience. Northbank hotel now provides HOTELS & HOSPITALITY HOTELS sport, to concert, While central the focal point of the First Coast, and medical tourism. Jacksonville remains convention Downtown pre- climb to continued to daily rate the average in 2015 because of hotel renovations, dipped slightly nights and occupancy rates room saw an increase Downtown 2016, 69% in 2015, as of April nearly steady at remained While RevPAR 2014. from up 7% levels, recession investments. than $40 million in Downtown accounted for more projects renovation Jacksonville. In 2015, three of 14.8%, the most in Hyatt RegencyHyatt 16-29548_DOVI_DTReport.indd 27 7/22/16 7:00 AM MIAMI   ORLANDO JACKSONVILLE    FT. LAUDERDALE LAUDERDALE FT. DOWNTOWN IS #DTJAX THE CENTER OF THE NORTHEAST FLORIDA REGION, FLORIDA OR “FIRST COAST.” OR “FIRST COAST.” TAMPA TAMPA 

TALLAHASSEE  (16 mi.) ocean (25 mi.) Jax beach Jax beach Atlantic (16 mi.)  PENSACOLA tpc sawgrass mayport naval naval mayport station (18 mi.) station Atlantic beach beach Atlantic & daytona

St. Augustine St.  & Fernandina Amelia Island JTB/202 I-295 side guide side guide I-95 St. Johns Town St. Center (10.5 mi.) Downtown Jacksonville JACKSONVILLE FLORIDA  side guide I-95 river side guide St. Johns St. (11 mi.) jacksonville jacksonville I-10 airport (15 Mi.) naval air station naval Jacksonville int’l Jacksonville I-295

 Orlando  Georgia 6 16-29548_DOVI_DTReport.indd 6

cal. $[SR] 0 % 50 % 100 % $[Date] $[Time] Processcontrol 2540 - 2540 dpi Heidelberg Prepress 20 - 40 - 50 - 60 - 80 lpi 16-29548 - Text_1 - Front - BlackCyanMagentaYellow -- 7/26/2016-7/26/2016 7/26/2016- 7/26/2016 11:25:43 11:25:43 11:25:43 11:25:43 AMAM AM AM $[ScreenSystem] 2540 60.0 Lin: Saphira Heidelberg - B - 12345 // // 1202 Ver.: 6.54_1 Prosetter © Heidelberger Druckmaschinen 2002 99 98 97 96 95 uncal. $[DotShape] 2540 45.0 Process: 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 16-29548_DOVI_DTReport.indd 28 oversee parking. City Councilvoted in2016fortheDowntown Investment Authority to million tripsinfiscal year 2015. approximatelythe Skyway 5,000tripsperday supports andhad1.32 andSouth banks. Today,system witheightstationsonboththeNorth The Automated Skyway Express (Skyway) isa2.5-mile,bi-directional  $8.56. $98.50, anddailyrates are almost halfthenationalaverage, averaging the core ofDowntown are 84%lessthanthenationalaverage, averaging hotelsandoffices.Monthlyparking rates in shopping, entertainment, than 600parkingspacesoneblockfrom theriverfront andstepsfrom in 2015,thesix-story, $10millionParador parkinggarage offers more With more than44,000spaces,parkingisplentifulinDowntown. Opened  of Downtown onablue ribbonpanelto serving discussthefuture Transportation Authority (JTA) Board heldapublicprocess withleaders 28 (1) SKYWAY With parking an important focusofDowntown development, Withparkinganimportant PARKING parkdtjax.com (2) InDecember, theJacksonville fares. The appisfree andaone-day buspasscostsjust$4. JTA andallowsriders to transportation plantrips, track rides,andpay Also launchedinDecember, theMyJTA appfeatures live tracking forall  mathematics. experience focusedonscience,technology, and engineeringarts approximately 5,000studentsannuallyto enjoy anon-the-waterlearning operations. Inaddition, the River Taxi provides avaluable resource for additional passengervessels andhasinvested more than$500,000into inDowntown.week river taxiservice SJRT sincehaspurchased two agreement withtheCityofJacksonvilleto ensure seven-days-a- In 2015,St.JohnsRiver Taxi signedalong-termoperating andmarketing  vehicles andevaluation offuture extensions. Modernization Program, whichwillincludereplacement oftheexisting of theSkyway. Withthepanel’s approval, JTA developed aSkyway MYJTA APP RIVER TAXI (3)

jaxrivertaxi.com (1) Colliers International &Downtown Parking Operators

jtafla.com jtafla.com J 7/26/16 11:07 AM 16-29548_DOVI_DTReport.indd 5

ACCOLADES 20 25 10 10 15 12 11 3 3 2 2 2 2 2 2 9 5 5 4 3 1 1 1 1 1 No. 1U.S.citywhere Hispanicsare doingthebesteconomically No. 1in“5Secretly CoolCities”to getinontheground floor North America North ranked qualityfor inservice Jacksonville InternationalAirport third-best airport JEA ranked No.3intheU.S.and1Floridacustomer satisfactionsurvey No. 2cityto save money No. 2cityforaffordable vacations No. 2smallbusinesscityintheU.S.for“small businesseconomicsentiment” No. 2citywiththemostvibrant employment scene No. 2cityfortech(OutsideCalifornia&NewYork) No. 2citywhere Americansare moving rightnow No. 1cityforculture formeetingsandconventions No. 1cityforlogisticsinfrastructure first halfof2015 Veterans MemorialArena ranked No.1forattendanceandticket salesduringthe No. 25inU.S.citieswiththehappiest workers Top cityforAsiansandAfrican Americans 20opportunity Top 15metro area attracting Millennials No. 12incitieswiththelargest populationincrease (13,069) No. 1U.S.cityforculture basedoncultural venues’ densitypercitypopulation Top 10amongAmerica’s newbrainpower cities Top 10cityforattracting collegegraduates No. 9inmetros withthehighestlevels ofcapital investment worldwidepercapita Top 5“SurprisingFoodie Citiesto VisitRightNow” No. 5Southerncityforjobsrightnow No. 4fastest-growing market forBachelor’s educationattainment No. 3cityto findemployment side guide side guide Forbes Huffington Post Indeed JobHappinessIndex Optimism Center forOpportunity NewGeography United StatesCensusBureau Shark Property NewGeography Forbes Inc. Forbes Travel Guide ZipRecruiter HiringDemandIndex Site SelectionGroup Forbes CouncilInternational Airports J.D. Power &Associates GoBankingRates.com GoBankingRates.com Thumbtack.com Forbes Data Fox Realtor.com ConventionSouth Global Trade Venues Today side guide side guide 2015 2015 2016 2015 2014 2015 2014 2014 2014 2016 2016 2015 2015 2014 2015 2015 2014 2015 2015 2015 2016 2016 2014 2014 2015 7/26/16 11:06 AM 5

cal. $[SR] 0 % 50 % 100 % $[Date] $[Time] Processcontrol 2540 - 2540 dpi Heidelberg Prepress 20 - 40 - 50 - 60 - 80 lpi 16-29548 - Text_1 - Back - BlackCyanMagentaYellow -- 7/26/2016-7/26/2016 7/26/2016- 7/26/2016 11:25:45 11:25:45 11:25:45 11:25:45 AMAM AM AM $[ScreenSystem] 2540 60.0 Lin: Saphira Heidelberg - B - 12345 // // 1202 Ver.: 6.54_1 Prosetter © Heidelberger Druckmaschinen 2002 99 98 97 96 95 uncal. $[DotShape] 2540 45.0 Process: 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 7/22/16 7:01 AM 29 JRTC Rendering JRTC Park-n-Ride, car and bike share, Uber and share, car and bike Park-n-Ride, taxis terminal and A 10,000-square-foot office administration 40,000-square-foot JTA lines: fixed route, Skyway and First route, Skyway lines: fixed JTA Transit Bus Rapid Coast Flyer and MegaBus Greyhound intercity service into one Downtown hub and one Downtown serviceintercity into will include: • • • • JACKSONVILLE

wenty-five years in the making, the JRTC will years in the making, the JRTC wenty-five REGIONAL TRANSPORTATION REGIONAL TRANSPORTATION CENTER (JRTC)  T begin construction in January cost 2017 and $40 million. Scheduled for completion in 2019, and local, regional will integrate the JRTC

FIRST COAST FLYER FIRST COAST

 network Transit The $33.2 million Bus Rapid launched in December with its first North line. stations, is outfitted with 18 branded The Flyer complimentary lot and Wi-Fi, a Park-n-Ride information. It offers bus arrival real-time peak during weekday 10-minute frequency during weekday hours and 15-minute frequency of off-peak hours and boasts an on-time rate is under 90%. A Southeast line is currently the Beaches will East line to – and a third way complete the 57-mile network – the largest system of its kind in the transit bus rapid Southeast. TARGETED TRANSPORTATION TARGETED 16-29548_DOVI_DTReport.indd 29 7/22/16 7:00 AM owntown Association (9/2015) owntown owntown Association (9/2015) owntown parking spaces employees hotel rooms events annually events million visits million sq. ft. of office space Fortune 500 headquarters - International D - International Merit Award for #DTJax Twitter Campaign Twitter for #DTJax Merit Award Regional Award for Excellence in Economic in Economic for Excellence Regional Award for the Community Tourism and Development Plan and Business Area Redevelopment Strategy and Development Investment - Northeast (11/2015) Regional Council Florida Award Streets” Places in America “Great Great Street for Laura Association Planning (10/2015) - American Revitalization for Hemming Park Merit Award - International D - International Doing business: 3 7.4 59,400 Visiting Downtown: Visiting 6,100 11.2 2,372 44,000 •  2015 AWARDS • • • (1) (2) (2) residents units proposed residential units residential square miles of Downtown square miles of Riverwalk restaurants, bars and clubs restaurants, side guide historic buildings historic block BID side guide Building an urban vibe: urban an Building 8,000+ 4,100 2,600 118 What makes us unique: 2.75 90 2.77 88 side guide   side guide velopments velopments velopments  

since January 2015 since January 2015 ost importantly, district designation encourages the purchase and rehabilitation of in proposed de in proposed $837 million $692 million in completed & active de in completed & active   4 (1) Including the St. Johns River area, Downtown Jacksonville is 3.91 square miles total. is 3.91 square Jacksonville Downtown (1) Including the St. Johns River area, 18. (2) See on Page footnote DOWNTOWN JACKSONVILLE RECEIVED ITS HISTORIC RECEIVED ITS HISTORIC  DOWNTOWN JACKSONVILLE IN 2016. DISTRICT DESIGNATION as Downtown reinforce goal to No. 1 This designation supports Authority’s Investment the Downtown education and entertainment. culture, living People unique epicenter for business, history, the City’s a mix of aesthetics and functionality in a walkable environment. districts enjoy and working in historic raised. are new design standards while remains of buildings and streetscapes The original character Properties within these districts appreciate at greater rates and are less vulnerable to market volatility. M properties and enhances business recruitment potential. STATISTICS 16-29548_DOVI_DTReport.indd 4

cal. $[SR] 0 % 50 % 100 % $[Date] $[Time] Processcontrol 2540 - 2540 dpi Heidelberg Prepress 20 - 40 - 50 - 60 - 80 lpi 16-29548 - Text_1 - Back - BlackCyanMagentaYellow -- 7/26/2016-7/26/2016 7/26/2016- 7/26/2016 11:25:45 11:25:45 11:25:45 11:25:45 AMAM AM AM $[ScreenSystem] 2540 60.0 Lin: Saphira Heidelberg - B - 12345 // // 1202 Ver.: 6.54_1 Prosetter © Heidelberger Druckmaschinen 2002 99 98 97 96 95 uncal. $[DotShape] 2540 45.0 Process: 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 16-29548_DOVI_DTReport.indd 30 DOWNTOWN VISION,INC. BUSINESS IMPROVEMENT DISTRICTBENEFITS Downtown and support locallyownedbusinesses. Downtown andsupport or Treat onthe Street andSmallBusinessSaturday Districtevents and andpromotions encouragesThe Elbow Entertainment peopleto visit INFORMATION MANAGEMENT. EXPERIENCE CREATION. MARKETING. CLEAN &SAFE. reinforces Downtown astheCity’s uniqueepicenterforbusiness,history, culture andentertainment. numbers to provide analyses,presentations andtour compellingreports, information. seven days aweekandworkcloselywiththeJacksonvilleSheriff’s Office to create asafe Downtown environment. 30 1.2m 1.1k 51 16 11 umbrella escorts Hospitality and Ambassadors (DISN) e-blastssent Information &Safety Downtown Events produced views DTJax.com page DVI’s withtheCityofJacksonville,Downtown Investment onlinemarketing Authority andstakeholders inpartnership Downtown’s cleanliness,safety andhospitalityteam, Downtown Ambassadorsprovide extra eyes andearsonthestreet 11.8k 130k 23k 22k Producing events suchastheaward-winning Walk, FirstWednesday merchant Art events suchas Trick 3k Providing aclearinghouseforDowntown information,DVI collectsdataandcrunchesthe employees surveyed Residents and Event attendees newsletter readers #DTJax Weekly Hospitality assists Hours logged 61.6k 150 55 26 4 Meetings Stakeholder Quarterly businesses Partnering media followers @DTJax social pressure-washed Block faces removed Tons oflitter 100k 9.4k 6.1k 815 31 tours Presentations and Events promoted Maps distributed DTJax Guidesand violations reported Safety orcode resolved Nuisance reports 7/22/16 7:01 AM 16-29548_DOVI_DTReport.indd 4 Year-round outdoor diningatBurgerFi StationonRiverside inBrooklyn TABLE OFCONTENTS 20 30 24 22 28 27 18 12 31 by Downtown Vision,Inc. andsupplement The report side guide This 2015 State of Downtown report ispublished This 2015StateofDowntown report 8 6 4 side guide DTJAXREPORTS.COM are available fordownloadat: Hotels &Hospitality Central Culture &Attractions Retail Mix Atmosphere Artistic oftheCity At HomeintheHeart Employment intheUrbanCore Developing DTJax Downtown &JacksonvilleontheMap Statistics &Accolades Credits Business Improvement DistrictBenefits Targeted Transportation  side guide side guide . 7/22/16 7:00 AM

cal. $[SR] 0 % 50 % 100 % $[Date] $[Time] Processcontrol 2540 - 2540 dpi Heidelberg Prepress 20 - 40 - 50 - 60 - 80 lpi 16-29548 - Text_1 - Front - BlackCyanMagentaYellow -- 7/26/2016-7/26/2016 7/26/2016- 7/26/2016 11:25:43 11:25:43 11:25:43 11:25:43 AMAM AM AM $[ScreenSystem] 2540 60.0 Lin: Saphira Heidelberg - B - 12345 // // 1202 Ver.: 6.54_1 Prosetter © Heidelberger Druckmaschinen 2002 99 98 97 96 95 uncal. $[DotShape] 2540 45.0 Process: 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 7/22/16 7:01 AM 31 JSO Director, District Services Director, JSO Florida Theatre Florida CCGJ Business Administrator The Connect Agency Connect The SPONSORS Heritage Capital Group Heritage Capital Bill Prescott, John Ream, Numa Saisselin, EX OFFICIO Allegretti, Tony JTA Brown, J. Keith COJ Councilman Reginald Gaffney, Short,Assistant Chief Jackson Tuten, Chief Don DIA Wallace, Aundra STAFF Officer Chief Executive Esq., Jacob A. Gordon, Cheryl Hunte, Hewett-Apperson, Jennifer Marketing , Director, Katherine Hardwick Coordinator Hana Ashchi, & Events Marketing Coordinator & Comm. Haleigh Hutchison, Research

Resident Perdue Office Interiors Perdue Omni Jacksonville Omni Jacksonville Resident First Baptist Church First Gunster Law Firm Law Gunster Bill Adams, John Blount, CSX Stephen Crosby, Office DavisJed Davis, Family Durand-Stuebben, Teresa Burnell Goodman, Jan Hanak, Regency Centers & Wakefield Jenks, Cushman Traci Jennings, Prudential Mike Vince McCormack, Merrick, Dorothy BOARD OF DIRECTORS BOARD DOWNTOWN VISION, INC. VISION, DOWNTOWN OFFICERS BB&T Chair, Debbie Buckland, CB Richard Ellis Vice Chair, Barakat, Oliver EverBank Secretary, McElhaney, Pat Landing Jacksonville The Treasurer, Janice Lowe, Redevelopment Coordinator Redevelopment

Photography by: Dalton Agency, Downtown Vision, Inc., Jacksonville Armada FC, Jacksonville Downtown Agency, Dalton by: Photography Taxi, St. Johns River Regency Centers, Robert Kristen Penoyer, Futrell, JTA, Suns, Jerry McGovern, First Coast. The Carling, Visit Jacksonville and YMCA of Florida’s CBRE Group, Inc. | Colliers International Northeast Florida | Cultural Council of Greater Inc. | Colliers International Northeast Council of Greater CBRE Group, Florida | Cultural Property County Authority | Duval Investment | Downtown Jacksonville | Cushman & Wakefield Transportation Office | Jacksonville | Jacksonville Sheriff’s of Hemming Park | Friends Appraiser Fund Partnership | One Spark | Reinvestment | JAXUSA Fund | Jessie Ball duPont (JTA) Authority | Visit Jacksonville Taxi SMG | St. Johns River The data presented in this report are derived from many sources and collected directly from from collected directly and many sources in this report from derived The data presented are property thank Downtown and facility owners to would like We when available. organizations, managers for sharing information for this report, for their as well as the following organizations assistance: CREDITS Redevelopment Manager Redevelopment Guy Parola, Assistant Underwood, Executive Karen STAFF Officer Chief Executive Wallace, Aundra Analyst Redevelopment Daly, Tom Jim Klement, BOARD OF DIRECTORS OF BOARD Chair Jr., James Bailey Jack Meeks, Vice Chair Esq., Secretary Durden Brenna Barakat Oliver Robert Clements Gibbs Esq. Craig Harper Williams Esq. Kay Ron Moody Padgett Marc DOWNTOWN INVESTMENT INVESTMENT DOWNTOWN AUTHORITY 16-29548_DOVI_DTReport.indd 31 7/22/16 7:00 AM Lenny Curry, Mayor of Jacksonville Mayor Lenny Curry, Sincerely, Sincerely, DOWNTOWN VISION, INC. is the business Vision, Inc. (DVI) Downtown district (BID) for Downtown improvement as a not-for-profit Jacksonville. Founded Jacob Gordon Jacob Jacksonville also has earned positive national attention, ranking high high ranking national attention, also has earned positive Jacksonville Cool “5 Secretly Post’s including Huffington 2015 lists, on several and Scene,” Employment Most Vibrant “Cities with the Forbes’ Cities,” the Additionally, “Cities for Logistics Infrastructure.” Trade’s Global of the one of five Street named Laura American Planning Association use as a hub for highlighting the street’s thoroughfares, best nation’s The diversity as One Spark and Artcommunity activities such Walk. and quality, the innovation, speaks to among these recognitions experience. partnerships the Downtown improving to committed building on this to I look forward This is only the beginning. members, community invested with work to continuing and momentum  visit, work and live. the best city to Jacksonville make to you, like Jacob A. Gordon Esq., CEO Jacob A. Gordon Chair Debbie Buckland, Board 214 N. Hogan St. #120, Jacksonville, FL 32202 | (904) 634-0303 organization in 2000, DVI’s mission is to create and support and create mission is to a vibrant in 2000, DVI’s organization work, live, place to exciting an as Downtown promote to and Downtown visit and invest. DTJAX.COM side guide side guide owntown Jacksonville is thriving, Jacksonville is thriving, owntown D

as evidenced by the number of people the by as evidenced our Riverwalks, we see enjoying participating events, cultural in and professional for and relocating personal benefits. economic transportation to From engagement, and citizen development of is visible in a wide range progress in the city has been Commuting areas. made easier with the launch of the Authority’s Transportation Jacksonville  Aundra Wallace, CEO Wallace, Aundra Chair Board Jr., James Bailey St. #310 Duval 117 W. Jacksonville, FL 32202 (904) 630-3492 DIA.COJ.NET DIA.COJ.NET side guide side guide Great cities have great downtowns. The Downtown The Downtown downtowns. great cities have Great revitalize (DIA) to Authority was created Investment DOWNTOWN INVESTMENT AUTHORITY Aundra Wallace Aundra Jacksonville’s urban core by utilizing Community Redevelopment Area (CRA) Area Community Redevelopment utilizing by urban core Jacksonville’s a guided by are projects The DIA’s spur economic development. to resources business on an who conduct open-to-the-public of directors nine-member board by and four by the mayor appointed are basis. Of the nine, five unpaid, volunteer the Jacksonville City Council. by confirmed All nine are the council president. LETTER FROM MAYOR LENNY CURRY LENNY MAYOR FROM LETTER First Coast Flyer fleet, a premium, energy-efficient rapid transit service system. Fifth rapid transit energy-efficient fleet, a premium, First Coast Flyer the One Enterprise its headquarters to Downtown moving by Bank centralized Third The construction of a state-of-the-art Field EverBank amphitheater at Center. partnership the effective demonstrating and events, visitors more attract to promises between our city and the Jacksonville Jaguars. 16-29548_DOVI_DTReport.indd 3

cal. $[SR] 0 % 50 % 100 % $[Date] $[Time] Processcontrol 2540 - 2540 dpi Heidelberg Prepress 20 - 40 - 50 - 60 - 80 lpi 16-29548 - Cover - Work-and-turn - BlackCyanMagentaYellow -- 7/26/2016-7/26/2016 7/26/2016- 7/26/2016 11:25:41 11:25:41 11:25:41 11:25:41 AMAM AM AM $[ScreenSystem] 2540 60.0 Lin: Saphira Heidelberg - B - 12345 // // 1202 Ver.: 6.54_1 Prosetter © Heidelberger Druckmaschinen 2002 99 98 97 96 95 uncal. $[DotShape] 2540 45.0 Process: 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 40% C 80% 40% M 80% 40% Y 80% 40% K 80% 16-29548_DOVI_DTReport.indd 1 1 

PUBLISHED JULY 2016 7/22/16 7:00 AM 16-29548_DOVI_DTReport.indd 2

STATE OFDOWNTOWN  DTJAX.COM side guide side guide  DTJAX APP DTJAX side guide side guide 2 7/22/16 7:00 AM 2015

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