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What's Happening With ® A PUBLICATION OF BRUNICO COMMUNICATIONS LTD. THE FUTURE OF TV JUNE 2011 Canada Post Publication Agreement No. 40050265 Agreement No. Canada Post Publication WHAT’S HAPPENING WITH: FUNDING • INDIE SLATES • LABOR ISSUES • NEXT GEN TALENT PPB.Cover.Banff.inddB.Cover.Banff.indd 1 225/05/115/05/11 55:44:44 PPMM AWARDS 2 Emmys + 9 Geminis+ 6 Genies+7 DGCs + 6 Golden Reels Selected credits: Saw II - VII + Defendor + Skins + The Kennedys+ Lost Girl + Being Erica PICTURE + SOUND SOLUTIONS PICTURE PERFECT t Emmy award-winning team of sound t Expert team of online editors, colourists designers and dialogue editors and operators t Da Vinci Resolve colour correction t Expert staff of sound mixers and technicians t Avid HD Nitris + Final Cut Pro HD online suites t 5.1 Dolby certified mix theatres t HD + RED + ARRI Alexa digital dailies Proprietary sound libraries t t Captioning + descriptive video t Foley+ADR studios / ISDN / Dolby FAX t Picture edit suites + production offices urbanpost.ca Matthew Robillard, Business Development 416.203.6655 ext. 2204 SOUND THE FUTURE OF TV 2011 table of contents A still from Secret Location’s interactive online property complementing Endgame, which airs on Showcase. 4 Editor’s note 12 Op-Ed 23 The year ahead: Unions and Guilds The new realities of media and Interactive Ontario’s Ian Kelso wonders From ACTRA to the DGC, a look at content monetization if the sky is falling on traditional TV what’s in store for fi ve Canadian industry organizations 6 Note from the publisher 14 Op-Ed Mary Maddever talks Apple TV, fi ghting Secret Location founder James Milward 28 The 2011 Playback Indie List Farmville for viewers and Brunico’s on the brave new media world It’s back – fi nd out who’s new in the explosive new awards of storytelling top fi ve this year 15 The future of talent 37 National funding sources Global dollars, domestic disputes 8 Who are our industry’s next stars? Find An overview of fi nancial resources for As productions increasingly cross out in Playback’s 2011 academic Canadian fi lm and TV producers international borders, Etan Vlessing scouting report looks at the future of TV funding Cover illustration by: Matthew Daley The Future of TV | 3 PPB.TOC.2011.inddB.TOC.2011.indd 3 225/05/115/05/11 55:39:39 PPMM PUBLISHER Mary Maddever • [email protected] EDITOR Katie Bailey • [email protected] STAFF WRITER FROM Emily Claire Afan • [email protected] CONTRIBUTORS Patricia Bailey, Brendan Christie, Ian Kelso, FALL TV James Milward, Etan Vlessing TO THE BRUNICO CREATIVE CREATIVE DIRECTOR Stephen Stanley • [email protected] FUTURE OF TV ART DIRECTOR Mark Lacoursiere • [email protected] As this magazine goes to press, the spring upfront season in Canada is kicking in once again PRODUCTION & DISTRIBUTION CO-ORDINATOR Robert Lines • [email protected] and I fi nd myself giddy to see all the clips from the new fall season. What will former boy wonder J.J. Abrams come up with next? Where will the Canadian shows be slotted in? And did someone ADVERTISING SALES really give Tim Allen a new series? (416) 408-2300 The American upfronts were in full swing when I joined Playback this spring, taking over FAX (416) 408-0870 this issue mid-stream as former editor Brendan Christie moved on to pursue a new role in 1-888-278-6426 consumer publishing. ADVERTISING REP As then-editor of Media in Canada, I had been asked to help plan the Fall TV issue of our sister Jessamyn Nunez • [email protected] publication, strategy magazine. From social TV to the rise of mobile, it quickly became apparent MARKETING CO-ORDINATOR in planning the issue that what once seemed far-fetched for TV is quickly becoming an everyday Vakis Boutsalis • [email protected] reality for consumers and content producers alike. BRUNICO AUDIENCE SERVICES Which brings us, quite naturally, to the issue of fi nancing and funding, where Playback’s Future of ASSISTANT MANAGER TV issue picks up. Christine McNalley • [email protected] The number of viewing screens seems to increase every day, and there is no shortage of places for content to go, or ways for it to get there. But content is not the issue troubling many in the ADMINISTRATION industry today. Monetizing the cross-platform environment, however, is. As the demands on PRESIDENT AND CEO production companies increase, is investment from content distributors rising accordingly? Is the Russell Goldstein • [email protected] return on investment for complementary cross-platform content worth it? Are digital rights and VP AND CHIEF INFORMATION OFFICER regulations keeping pace with the changes in consumer media behavior? Omri Tintpulver • [email protected] These are the kinds of questions keeping many up at night. As the future of TV marches boldly VP AND EDITORIAL DIRECTOR forward, keeping up while carving out a place for Cancon is critical to the vitality of the industry, an Mary Maddever • [email protected] issue that industry organizations (see p. 23) and studios (p. 14) alike are tackling. VP ADMINISTRATION & FINANCE Linda Lovegrove • [email protected] So while my fall schedule speculations may seem like old-school topics to raise as we address VP & PUBLISHER, REALSCREEN the future of TV, programming content remains a key area that media agencies – and thus ad Claire Macdonald • [email protected] dollars – are focused on. The preoccupation with GRPs may slow the pace at which business VP & PUBLISHER, KIDSCREEN models change, but the good news is that the fundamental need for good content has not. Jocelyn Christie • [email protected] As viewership fragments, so too do ad dollars and less revenue for broadcasters means less money for investment in content, all of which will likely expedite change in broadcast business Playback is published by Brunico Communications Ltd., 366 Adelaide Street West, Suite 100, models. Just as successful specialty channels went from tiny license fees at launch to real Toronto, Ontario, Canada M5V 1R9 (416) 408-2300; FAX: (416) 408-0870 contenders, hopefully the Netfl ix of the world will also start to kick into the pot. Internet address: www.playbackonline.ca Despite all of the issues at play, one can’t help but admit that the speed of change right now is Editorial e-mail: [email protected] Sales e-mail: [email protected] exhilarating. What once seemed possible only in theory is now fi nally being put into practice on a Sales FAX: (416) 408-0870 scale that means something. And consumers are keeping up and even driving change. It’s up to us, © 2011 Brunico Communications Ltd. All rights reserved. as an industry, to ensure that we do too. Printed in Canada. I look forward to meeting you all in Banff, at TIFF and at the Hall of Fame this fall. Drop me a note Postmaster Notifi cation Canadian Postmaster, send undeliverables and address changes to: to introduce yourself, or come up and say hello. I’d love to hear how you’d like to see Playback Playback PO BOX 369 Beeton ON, L0G 1A0 U.S. Postmaster, send undeliverables and address changes to: grow and evolve in our new, digital-fi rst personality. Playback PO BOX 1103, Niagara Falls NY, 14304 [email protected] Canada Post Agreement No. 40050265. ISSN: 0836-2114 Katie Bailey Printed in Canada. Editor, Playback 4 june 2011 | playbackonline.ca PPB.Editorial.2011.inddB.Editorial.2011.indd 4 330/05/110/05/11 111:141:14 AAMM PPB.19421.NBCNews.Ad.inddB.19421.NBCNews.Ad.indd 1 226/05/116/05/11 111:421:42 AAMM Looking to partner with New world, TV & fi lm new ways producers? As a result of rather random bidding at a fundraiser gala, I ended up with a spa package and Apple TV. Although both came in tiny boxes, a helpful colleague explained “there isn’t a real TV in there, you know.” By now I expect technology to be smaller, faster, easier, so I wasn’t really expecting some telescoping big screen to come bursting out. Although, like Doctor Who’s Tardis, it did open the door to a big experience, and more consumers (if not actually joining the much-ballyhooed but so far greatly exaggerated cord- Find them at cutting revolt) are testing these new “not real TV” viewing options. Which is why it’s fi tting that this edition of Playback looks at the future of TV. When the June lineup was planned, we originally referred to it as the money issue. Along the way, although the annual funding and production tallies anchor the reports, we widened the scope to look ahead, and asked associations how they’re preparing their membership for the future. In that vein, it also seemed prudent to check in on the next gen of production talent, so we rolled our annual academic report into the mix. Speaking of new talent, I’m delighted to introduce you to Playback’s new editor, Katie Bailey, who has taken The defi nitive over the job of steering content. Katie joins the team from sister publication Media In Canada, so she’s well versed in the TV and media side of the industry, and is a kickass daily news editor. While we’ll sorely miss her news source for on the strategy brand, our loss is also our gain, as the two publications are collaborating more. For instance, as Playback and strategy, Canada’s national marketing magazine, were planning their joint Fall TV coverage, it was clear that this is the year web TV, social TV, addressable TV and the myriad new alt viewing the Canadian options afoot will have more impact on both publications’ worlds.
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