Praxitopia How Shopping Makes a Street Vibrant Aslan, Devrim Umut
Total Page:16
File Type:pdf, Size:1020Kb
Praxitopia How shopping makes a street vibrant Aslan, Devrim Umut 2021 Document Version: Publisher's PDF, also known as Version of record Link to publication Citation for published version (APA): Aslan, D. U. (2021). Praxitopia: How shopping makes a street vibrant. Lund University. Total number of authors: 1 General rights Unless other specific re-use rights are stated the following general rights apply: Copyright and moral rights for the publications made accessible in the public portal are retained by the authors and/or other copyright owners and it is a condition of accessing publications that users recognise and abide by the legal requirements associated with these rights. • Users may download and print one copy of any publication from the public portal for the purpose of private study or research. • You may not further distribute the material or use it for any profit-making activity or commercial gain • You may freely distribute the URL identifying the publication in the public portal Read more about Creative commons licenses: https://creativecommons.org/licenses/ Take down policy If you believe that this document breaches copyright please contact us providing details, and we will remove access to the work immediately and investigate your claim. LUND UNIVERSITY PO Box 117 221 00 Lund +46 46-222 00 00 DEVRIM UMUT ASLAN NORDIC SWAN ECOLABEL 3041 0903 NORDIC SWAN raxitopia makes shopping - How a street vibrant Praxitopia P Devrim Umut Aslan is a transdisciplinary researcher at the Department of Service Management and Service Studies, Lund University, with a background in sociology, migration studies, and ethnology. He has a broad interest in enactments of consumption in urban settings, and Lund 2021 Printed by Media-Tryck, particularly in the relationship between shopping and place. During recent decades, shopping’s geographical manifestations have altered radically and the presumed ‘death’ of town centre retailing has become a public concern. The social, cultural, and economic backgrounds of this decentralisation of retail and its effects on city life have been studied comprehensively. However, to date, few studies have examined the changing dynamics of non- mainstream shopping geographies, particularly local shopping streets. How shopping is enacted in such places, and shopping’s part in shaping them, has been largely overlooked. Aspiring to fulfil this knowledge gap, this dissertation examines shopping activities on Södergatan, a local shopping street in a stigmatized ‘super-diverse’ district of Helsingborg, Sweden known as Söder, and contributes to the literature on shopping geographies by drawing on a sociocultural perspective. The study draws on practice theory and focuses on shopping as the main unit. The analysis is built on a sensitivity to the interrelationships existing Praxitopia between social practices and place, emerging from the epistemic positioning resulting from the identification of ’modes of practices’. In order to grasp the How shopping makes a street vibrant enmeshed character of shopping, which is complicated by cultural, spatial, DEVRIM UMUT ASLAN temporal, material, and sensorial layers, video ethnography was employed as the primary research collection method, in combination with go-along FACULTY OF SOCIAL SCIENCES | LUND UNIVERSITY interviews, observation and mental-mapping. Lund University Faculty of Social Sciences The Department of Service Management and Service Studies 2021 ISBN 978-91-7895-822-1 9 789178 958221 Praxitopia: How shopping makes a street vibrant 1 2 Praxitopia How shopping makes a street vibrant Devrim Umut Aslan DOCTORAL DISSERTATION by due permission of the Faculty of Social Sciences, Lund University, Sweden. To be defended at U202, Campus Helsingborg, 24th June, 2021, 10:15 Opponent Professor Sarah Pink Monash University 3 Organization Document name: Doctoral Dissertation LUND UNIVERSITY Department of Service Management and Service Studies Date of issue: 24th of June 2021 Author: Devrim Umut Aslan Department of Service Management and Service Studies, Centre for Retail Research, City of Helsingborg Title and subtitle Praxitopia: How shopping makes a street vibrant Abstract During recent decades, shopping’s geographical manifestations have altered radically and the presumed ‘death’ of town centre retailing has become a public concern. The social, cultural, and economic backgrounds of this decentralisation of retail and its effects on city life have been studied comprehensively. However, to date, few studies have examined the changing dynamics of non-mainstream shopping geographies, particularly local shopping streets. How shopping is enacted in such places, and shopping’s part in shaping them, has been largely overlooked. Aspiring to fulfil this knowledge gap, this dissertation examines shopping activities on Södergatan, a local shopping street in a stigmatized ‘super-diverse’ district of Helsingborg, Sweden known as Söder, and contributes to the literature on shopping geographies by drawing on a sociocultural perspective. The study draws on practice theory and focuses on shopping as the main unit. The analysis is built on a sensitivity to the interrelationships existing between social practices and place, emerging from the epistemic positioning resulting from the identification of 'modes of practices'. In order to grasp the enmeshed character of shopping, which is complicated by cultural, spatial, temporal, material, and sensorial layers, video ethnography was employed as the primary research collection method, in combination with go-along interviews, observation and mental-mapping. The research reveals five major modes of shopping practice which jointly represent a typology for understanding shopping in terms of being enacted in the street; i.e. convenience shopping, social shopping, on-the-side shopping, alternative shopping, and budget shopping. This thesis also shows that the bundling of these modes of shopping shapes the street into a vibrant part of the city by interrelating with the shopping street’s sensomaterial and spatiotemporal dimensions in complex and multifaceted directions. Consequently, the local shopping street is conceptualized as a praxitopia, a place co-constituted through social practices. Keywords Shopping, Retail, City, Practice Theory, Video Ethnography Classification system and/or index terms (if any) Supplementary bibliographical information Language: English ISSN and key title ISBN: 978-91-7895-821-4 (pdf) 978-91-7895-822-1 (print) Recipient’s notes Number of pages: 297 Price Security classification I, the undersigned, being the copyright owner of the abstract of the above-mentioned dissertation, hereby grant to all reference sources permission to publish and disseminate the abstract of the above-mentioned dissertation. Signature Date 2021-05-17 4 Praxitopia How shopping makes a street vibrant Devrim Umut Aslan 5 Coverphoto and all photos by Devrim Umut Aslan Except, figure 8 is by Mats Roslund, figures 5, 6 are by The Department of Urban Planning, City of Helsingborg, as well as the figures between 12-24 and figure 28 are taken from City of Helsingborg’s museum collection. Copyright © Devrim Umut Aslan Faculty of Social Sciences The Department of Service Management and Service Studies ISBN 978-91-7895-822-1 (print) 978-91-7895-821-4 (pdf) Printed in Sweden by Media-Tryck, Lund University Lund 2021 6 To the Boğaziçi University resistance…. 7 Table of Contents Acknowledgements ...................................................................................... 10 Part I. Framework ................................................................................................ 13 Chapter 1: Setting the Scene ......................................................................... 15 Displacement of Retail from Town Centres ........................................ 22 Sociocultural Studies of Shopping Geographies ................................. 24 Research Aim and Questions ............................................................... 32 Structure of the Dissertation ................................................................ 34 Chapter 2: Shopping Practice ....................................................................... 37 Theories of Practice ............................................................................. 37 Understanding Social Practices ........................................................... 38 Shopping as a Social Practice .............................................................. 45 Placing Shopping ................................................................................. 48 Interrelating Shopping and Place ......................................................... 51 Modes of Shopping in, for and by Praxitopia ...................................... 62 Chapter 3: Capturing Shopping .................................................................... 65 Video Ethnography of Shopping on Södergatan ................................. 67 Fieldwork Makes the Field .................................................................. 75 Analysing Videographic Shopping Data ............................................. 78 Chapter 4: The Entangled History of a Local Shopping Street .................... 85 Pasts and Futures in the Present Södergatan ...................................... 106 PART II. Analysis ............................................................................................... 109 Chapter 5: Convenience Shopping ............................................................. 111 Convenience