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The Valencia Guitar Brand Was Created in Melbourne, Australia in 1972

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The Valencia Guitar Brand Was Created in Melbourne, Australia in 1972 1 When Valencia Guitars was first founded in Melbourne Australia in 1972, our first instruments reflected our vision to provide student guitarists with playable instruments of exceptional quality and value for money made to the highest possible manufacturing standards. For more than four decades these four distinct attributes have remained at the heart of the Valencia culture. Valencia is now the No. 1 selling guitar brand in many countries and, arguably, the world. Thousands of music stores around the world stock Valencia as their main classical guitar line. These guitar experts do this because Valencia guitars represent the very best value for money on the market! It’s for this reason alone that millions of guitarists around the world have started their musical journeys on a Valencia guitar. Valencia guitars are expertly crafted in three Southern China factories and in our own, purpose built manufacturing plant in Surabaya, Indonesia under the close supervision of a team of fully-qualified guitar technicians employed exclusively by Valencia. OUR VISION: is to provide guitarists with exceptional quality and value for money guitars made for excellent playability and to the highest manufacturing standards. OUR VALUES At Valencia we are committed to the highest standards of production, ethics and integrity. We care for our employees and their families, our customers and users of our products and to the society in which we all live. • Every Valencia instrument is built with a purpose – to provide the world with quality, affordable instruments that enhance and inspire a lifetime of playing music. • Every Valencia guitar is craftsman built using the best selected sustainably harvested tonewoods. • We continually strive to conserve resources, preserve natural habitats and prevent pollution. • Our factories conform strictly to local and international labour laws. • To ensure our production and quality standards adhere to our values, Quality Control in all our factories is overseen by a team of fully-qualified guitar technicians employed exclusively by Valencia. • With the opening of our own purpose built factory in Surabaya, Indonesia, our team is committed to produce instruments with features and specifications far superior to those offered by our competitors in similar price-points and unprecedented in the history of guitar manufacturing. 2 VALENCIA HISTORY The Valencia guitar brand was created in Melbourne, Australia in 1972. Due to the sub-standard quality of beginner nylon-string guitars available at the time, Valencia Guitars was established to provide student guitarists with quality, playable instruments at affordable prices. Valencia guitars were originally sourced from a number of factories in South Korea. Before long news of these exceptional guitars spread around Australia and in the space of a few short years became the biggest selling guitar in the country. In 1982 production of Valencia guitars was moved to the largest and best guitar manufacturing plant in the world at that time. This South Korean company manufactured Valencia exclusively for the next 7 years allowing Valencia to grow from being solely a beginner’s guitar into a guitar range covering beginner to intermediate players. Also during this time we expanded the product range to include acoustic, electric and bass guitars under the Valencia brand name. By 1989, the cost of manufacturing quality beginner to intermediate guitars in South Korea became so prohibitive that Valencia production was moved to two separate manufacturing facilities in Taiwan. At the time of this move a decision was made to take Valencia back to its roots and return solely to producing nylon-string classical guitars. In late 1997, exhaustive research and testing found the manufacturing quality of guitars from some Chinese factories had improved significantly to the point of meeting Valencia’s stringent quality standards. It was determined at this time to move the production of Valencia to its third country of manufacture: China. By late 1998 production capacity in the factories manufacturing Valencia had grown to the point where it was decided to begin world-wide distribution. As a result, Valencia Guitars rapidly became available in over 84 countries around the world and are now distributed by many of the largest wholesalers in their respective markets. In August 2015 we commenced production of new Valencia models in our own, purpose built guitar manufacturing plant in Surabaya, Indonesia. This site was selected because of its proximity to ample supplies of tonewoods and because of the stable, temperate climate which is so ideal for manufacturing quality guitars. TIMELINE • Valencia Guitars brand created in • Valencia production moved to three 1972 Melbourne, Australia 1997 • Manufacturing begins in a number of factories in Southern China factories in South Korea 1973 • Valencia guitars experiences enormous 1998 • Valencia begins world-wide distribution sales growth Australia-wide to more than 70 countries • Valencia guitars manufactured • Valencia sales reach 3 million guitars 1982 exclusively in South Korea by the world’s 2013 world-wide largest guitar manufacturing plant 1985- • Valencia produces a range of acoustic, • Valencia production begins in company 2015 1988 electric and bass guitars owned, purpose-built guitar manufacturing plant in Surabaya, Indonesia • Valencia production moved to two 1989 factories in Taiwan 2016 • Valencia Guitars now available in 84 • Valencia returns to being exclusively a countries - truly a world brand classical guitar brand 3 Series 150 Pink Sunburst Natural Purple Sunburst Black Red Sunburst Blue Sunburst SERIES 150 GUITAR KIT Guitar Kits Contain: (Natural or Black Gloss Only) 4 SERIES 150 Get the mellow sound of nylon strings with the Valencia Series 150 classical guitar. The basswood Available As: body delivers warm tones with great projection. A comfortable nato neck offers the ideal shape, width • Guitar Only 4/4, 3/4, 1/2, 1/4 size in and string spacing for the classical player. Series 150 natural gloss finish and five guitars are available in six vibrant colors. new, vibrant colors. Whether you’re a very young player or, a little older, the • Left Hand Guitar Only 4/4 and 3/4 size left hand Series 150 guitar range offers a choice of instrument models in natural and black sizes to ensure a correct fit for all players. Series 150 finish. guitars are available in full-size (suitable for adults • Guitar Kit 4/4, 3/4, 1/2, 1/4 size in and larger players) and 3/4, 1/2 and 1/4 sizes if you’re natural and black gloss finish. looking for a smaller size to suit younger, smaller Kit includes: Guitar, Electronic players). We also offer full-size and 3/4 size, left- Tuner & Nylon Guitar Bag. handed models in natural and black gloss finish only. The Series 150 range also includes a packaged All models supplied with full-color, gift-box packaging. GUITAR KIT including natural and black gloss finished guitars (in all the most popular sizes), a Valencia- branded nylon carry bag to protect your guitar, and an electronic guitar tuner. This affordable range of instruments is great for beginners and students alike. From flamenco to jazz to classical, the Valencia Series 150 is ready to perform. SPECIFICATIONS Size: 4/4, 3/4, 1/2, 1/4 Top: Basswood Back & Sides: Basswood Side Binding: ABS - Black Headstock Veneer: Yes Neck: Nato Fingerboard: Ebonized Maple Neck Binding: ABS - Black Neck Side Dots: Yes Fret Wire: 19 Frets; Brass Bridge: Ebonized Maple Bridge Saddle: Plastic; China Rosette Decoration: Traditional – Rope Design Machine Heads: Traditional – Nickel with Cream Buttons Strings: China Scale: 4/4 = 650 mm (25 5/8”) 3/4 = 580 mm (22 7/8”) 1/2 = 530 mm (20 7/8”) 1/4 = 480 mm (18 7/8”) Nut Width: 4/4 = 52mm (2 1/16”) 3/4 = 45 mm (1 3/4”) 1/2 = 45 mm (1 3/4”) 1/4 = 40 mm (1 9/16”) Finish: Gloss Finish Series 150 Colors KIT Model Size Size Blue Pink Purple Red Includes Design Notes Natural Black Sunburst Sunburst Sunburst Sunburst Tuner & Bag VC154 4/4 - Full Size 4/4 ✓ ✓ ✓ ✓ ✓ ✓ VC153 3/4 Size 3/4 ✓ ✓ ✓ ✓ ✓ ✓ Classical Guitar: VC152 1/2 Size 1/2 ✓ ✓ ✓ ✓ ✓ ✓ Gloss Finish VC151 1/4 Size 1/4 ✓ ✓ ✓ ✓ ✓ ✓ 4/4 - Full Size VC154L LEFT HAND 4/4 ✓ ✓ Left-Hand Classical Guitar: Gloss Finish 3/4 Size Natural & Black Only VC153L LEFT HAND 3/4 ✓ ✓ 4/4 - Full Size VC154K GUITAR KIT 4/4 ✓ ✓ ✓ Classical Guitar Kit: 3/4 Size VC153K 3/4 ✓ ✓ ✓ Gloss Finish GUITAR KIT Natural & Black Only 1/2 Size VC152K GUITAR KIT 1/2 ✓ ✓ ✓ Includes: Guitar, Carry Bag & Electronic Tuner 1/4 Size VC151K GUITAR KIT 1/4 ✓ ✓ ✓ Note: Specifications subject to change without notice. 5 Series 150 • Cutaway Electric Acoustic Natural Black VC154CE 6 SERIES 150 To complement the Series 150 student/beginner Available as: range, we present an expanded selection of full- size guitar model options not previously offered • Cutaway Electric Two 4/4 size models in natural in this price range. The cutaway electric/acoustic Acoustic Guitar and black gloss finish with built in model is available in natural and black finishes and pickup and pre-amp systems. features the following pickup and pre-amp system All models supplied with full-color, gift-box packaging. combinations built into the guitar: Natural • VC154CVT – a VT200 pickup and pre-amp with 1 volume and 1 tone control, and • VC154CE - a G04, 4-Band EQ Pre-amp with a built-in electronic tuner to ensure accurate, high quality amplified sound. SPECIFICATIONS Size: 4/4 Cutaway Top: Basswood Back & Sides: Basswood Side Binding: ABS - Black Headstock Veneer: Yes Neck: Nato Fingerboard: Ebonized Maple Neck Binding: ABS - Black Neck Side Dots: Yes Fret Wire: 19 Frets; Brass Bridge: Ebonized Maple Bridge Saddle: Plastic; China Rosette Decoration: Traditional – Rope Design Machine Heads: Traditional – Nickel with Cream Buttons Strings: China Electronics: - VC154CVT: VT200 Preamp (1 Volume, 1 Tone) - VC154CE: G04 4-Band EQ Preamp and Tuner Scale: 4/4 = 650 mm (25 5/8”) Nut Width: 4/4 = 52mm (2 1/16”) Finish: Gloss Finish Series 150 Colors Electronics VT 4 Band Model Size Preamp Design Notes Natural Black EQ with 1 x V Tuner 1 x T 4/4 - Cutaway Cutaway Electric/Acoustic VC154CVT Electric / ✓ ✓ ✓ Classical Guitar: Gloss Finish.
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