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TWO SPECIAL EDITION LAND CRUISERS JOIN AL-FUTTAIM 60TH ANNIVERSARY RANGE Bespoke Tires Specifically Designed and Produced for You TP www.tiresandparts.net DHS 20 /- I USD 5.99/- l JULY 2015 JULY l The Middle East’s First Automotive, Tires & Parts News Source ISSUE 105 105 ISSUE TWO SPECIAL EDITION LAND CRUISERS JOIN AL-FUTTAIM 60TH ANNIVERSARY RANGE www.alexiatires.com Bespoke tires Specifically designed and produced for you. ART 1100 ART 1200 ART 1300 ART 1400 ART 1500 ART 1600 ART 1700 ART 1900 Guided by the main principles of value, trust, honesty and quality Alexia tires has been proudly manufacturing commercial and OTR tires from Asia with the intention to fill a gap in the replacement tire market. Alexia Tires believes in delivering the greatest value, quality and service without com- promising on innovation and style. With over 35 years of experience in the industry, Alexia Tires is passionate about its work. We bring to the market unique tire products and designs that specialize in the manufacturing of custom products that fit the market requirements of the day. Alexia’s strength lies in its flexibility and its ability to listen to the demands of the market and make subsequent swift changes as needed. Alexia Tires is a global company comprised of passionate designers and engineers who continue to use the latest technology to deliver the most innovative and original tires in the market. With worldwide distribution, Alexia Tires looks forward to further reaching out to the masses with truly one of a kind products and continuing to be trailblazers in the industry. For exclusive territory enquiries pls contact [email protected]. PUBLISHER’S NOTE The availability of oil has rarely been a source of concern in the Middle East region. Roads in the region are noted for the prevalence of flashy SUVs. Currently, oil prices are at an all time low and both the SUV and CUV segments are attracting growing interest in the Middle East. However, there is no doubt that from a long-term perspective, it is high time that we seriously considered alternative options like hybrid cars and EVs. This is not just due to the fact that hybrid cars and electric cars have less or zero emissions and are more environment friendly. Oil is a finite resource and its supplies will run out sooner or later. Costs are set to go up in the long run, and the large scale use of hybrid and electric vehicles will eventually have a significant economic impact when it comes to fuel costs. Jordan is one of the countries that did not benefit from the oil bonanza in the Middle East. This has been one of the reasons that forced Jordan to take a leadership position when it came to promoting the use of hybrid cars. The government proved to be a trendsetter in this regard, by deciding to completely eliminate customs duties and taxes on hybrid cars from the middle of 2008. This led Jordanians to import almost 4,000 hybrid cars in the first 11 months of 2009. Ever since, depending on government tax policies and incentives, hybrid cars have proved to be highly popular in Jordan, with customs figures revealing that there are as many as 33, 588 hybrid cars on Jordanian roads today. There was a major dip in 2011, when the government imposed a special tax to the tune 55 per cent of the value of the car. Only 558 hybrid cars were imported in that year. However, sales surged again in June 2012 when the government cut the special tax rate to 25 per cent for cars having engines of 2,500 cc or less, while the tax rate continued to be 55 per cent for larger hybrid cars. Demand continued to grow, with sales of hybrid cars increasing almost by six times in 2013, from 2,662 cars in 2012 to 14, 565 in 2013. The upward trend continued in 2014 with sales of 12, 105 hybrid cars from January to July. The Toyota Prius is the most popular hybrid model followed by the Toyota Camry and the Ford Escape. Even taxi fleets are joining the sustainability bandwagon in Jordan. Recently, on the sidelines of the World Economic Forum on the Middle East and North Africa, Taxi Moumayaz signed an agreement with the Greater Amman Municipality according to which the company will add 300 hybrid cars and 100 electric cars to its fleet Other countries in the region are slowly following Jordan’s lead. The quirky Estrima Biro electric vehicles have proved to be a hit in Beirut. The Dubai Electricity and Water Authority, DEWA, unveiled its first charging station for electric cars back in February this year and plans to set up 100 such stations by the end of 2015. Just like in Jordan, the Dubai government is reportedly considering incentives for users of electric vehicles. The BMW i8 has joined the fleet of luxury cars owned by the Dubai police and it may only be a matter of time before we see such cars regularly on Dubai roads. Hamid Moaref Publisher Head to your next appointment in style on us by downloading and using the Uber app. Enter the “Tiresandparts.net” promo code to get AED 80 off your first Uber ride. Offer valid only in the UAE. JULY 2015 / CONTENTS AUTOMECHANIKA DUBAI CROSSES MILESTONE OF 30000 TRADE VISITORS PAGE 20 Publisher Hamid Moaref Editor Ali Reza Sub Editors Sonja Baikogli Sherry Chen Manju Mathew Merivict Pearl Murillo Sales & Marketing Ahmad Aji Design Shabeer Aziz Praful Vivin Circulation Assistants Thaha Sasi Pillai Dilfar Contributors Peter Baikogli Arezou Marzara Farsh Shafikhani Kristen Koulic Publishers Note : All images, designs,lay out and advertise- ments are copyrighted. Any attempt to recreate, plagiarize or copy in part or in whole is violation of international copy- right laws. While compiling this issue of Tires & Parts, the utmost care and attention has been given to ensure that all information is ac- curate. Morjan Media is not responsible for the accuracy of content provided by third party sources. To submit news and content please email to : [email protected] Please note: by submitting news and con- tent to Morjan Media for publication in Tires & Parts you automatically agree that Morjan Media is not obliged to publish this content. Furthermore,Morjan Media reserves the right to further edit and or reduce the size of any content or news All-New 2015 Ford Mustang Reaches Al Dobowi Recognized by Dubai Taxi Astra Otoparts Revamps Its INCOE stories sent for publication. Middle East Retail Market Corporation for Longstanding Partnership Maintenance Free Product Line PAGE 24 PAGE 30 PAGE 48 Al Tayer Motors Stages an Art 14 Continental Campaign Offers Public 34 MEYLE and MEYLE-HD Parts Grab 50 Exhibition with a Difference Chance to Share Memorable Trips Spotlight at Automechanika Dubai BMW Art Cars Marks 40 Years 16 ZAFCO Proves to be a Star at 41 Volkswagen Middle East Launches 54 with 2015 Roadshow Automechanika Dubai Value Packages Most powerful MINI Ever Michelin Scores Porsche Fitment 42 Hot products 64 Premiers in the Middle East 22 TIA applauds Automotive Tires & Parts’ efforts to bring the latest tire and automotive news to the Middle East. For more information on TIA, visit www.tireindustry.org Morjan Media L.L.C P.O.Box 7830, Dubai, U.A.E For administrative inquiries or for a copy of our media kit please Contact : +971 4 2555548 / [email protected] / www. morjanmedia.com DAVID BORLA VICE PRESIDENT, SALES AND MARKETING, BORLA PERFORMANCE Borla is widely known to SEMA and other industry professionals as the manufacturer of the best exhaust systems in the globe. Could you share with us the technology behind your products? While I can’t share our proprietary technical secrets, I can tell you that Alex Borla holds numerous patents for exhaust technology and every part we offer includes a degree of this technology. The reason we have been able to satisfy so many end users for so long is because we listen to their needs and give them exactly what they want. In order for us to accomplish this, we approach every new product from scratch and build thousands of different application-specific mufflers as a result. The mufflers you find included in one of our exhaust systems will be used only for that part number and you will not find them anywhere else in our catalog. Most, if not, all of our competitors use universal mufflers in their exhaust systems while we build specific mufflers for each individual system. You will never find one of our universal mufflers used in our exhaust systems. This is a critical difference in Borla’s approach to building top-quality systems. On top of that, we offer numerous sound levels for the same vehicle and we needed to develop a wealth of technological tricks in order to be able to achieve these different sound levels. Our quality control processes ensure the parts meet or exceed the expectations of our customers and are What are the products offered in the Borla Performance portfolio? manufactured as they were designed. Borla offers exhaust systems, headers, mufflers, various exhaust components, aerodynamic diffusers, What makes Borla Performance’s exhaust electronic fuel injection kits, individual throttle body kits, air horns, other induction parts, carbon systems an ideal choice for the car enthusiast fiber components, and exhaust polish. Borla’s exhaust polishing method is specially formulated for community in the Middle East? stainless steel exhaust systems and “bright chrome-style” polished stainless steel exhaust tips. With For one thing, our exhaust systems have the right BORLA® Exhaust Cleaner & Polish, you can keep your BORLA® system looking new. Using a state-of- exhaust note for the region – people in the Middle the-art formula, it quickly cuts through layers of dulling oxides to restore original finish while adding East just like how they sound, and how they sound tarnish protection.
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