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PUBLISHER’S NOTE

The availability of oil has rarely been a source of concern in the Middle East region. Roads in the region are noted for the prevalence of flashy SUVs. Currently, oil prices are at an all time low and both the SUV and CUV segments are attracting growing interest in the Middle East. However, there is no doubt that from a long-term perspective, it is high time that we seriously considered alternative options like hybrid cars and EVs. This is not just due to the fact that hybrid cars and electric cars have less or zero emissions and are more environment friendly. Oil is a finite resource and its supplies will run out sooner or later. Costs are set to go up in the long run, and the large scale use of hybrid and electric vehicles will eventually have a significant economic impact when it comes to fuel costs. Jordan is one of the countries that did not benefit from the oil bonanza in the Middle East. This has been one of the reasons that forced Jordan to take a leadership position when it came to promoting the use of hybrid cars. The government proved to be a trendsetter in this regard, by deciding to completely eliminate customs duties and taxes on hybrid cars from the middle of 2008. This led Jordanians to import almost 4,000 hybrid cars in the first 11 months of 2009. Ever since, depending on government tax policies and incentives, hybrid cars have proved to be highly popular in Jordan, with customs figures revealing that there are as many as 33, 588 hybrid cars on Jordanian roads today. There was a major dip in 2011, when the government imposed a special tax to the tune 55 per cent of the value of the car. Only 558 hybrid cars were imported in that year. However, sales surged again in June 2012 when the government cut the special tax rate to 25 per cent for cars having engines of 2,500 cc or less, while the tax rate continued to be 55 per cent for larger hybrid cars. Demand continued to grow, with sales of hybrid cars increasing almost by six times in 2013, from 2,662 cars in 2012 to 14, 565 in 2013. The upward trend continued in 2014 with sales of 12, 105 hybrid cars from January to July. The Toyota Prius is the most popular hybrid model followed by the Toyota Camry and the Ford Escape. Even taxi fleets are joining the sustainability bandwagon in Jordan. Recently, on the sidelines of the World Economic Forum on the Middle East and North Africa, Taxi Moumayaz signed an agreement with the Greater Amman Municipality according to which the company will add 300 hybrid cars and 100 electric cars to its fleet Other countries in the region are slowly following Jordan’s lead. The quirky Estrima Biro electric vehicles have proved to be a hit in Beirut. The Dubai Electricity and Water Authority, DEWA, unveiled its first charging station for electric cars back in February this year and plans to set up 100 such stations by the end of 2015. Just like in Jordan, the Dubai government is reportedly considering incentives for users of electric vehicles. The BMW i8 has joined the fleet of luxury cars owned by the Dubai police and it may only be a matter of time before we see such cars regularly on Dubai roads.

Hamid Moaref Publisher

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JULY 2015 / CONTENTS

AUTOMECHANIKA DUBAI CROSSES MILESTONE OF 30000 TRADE VISITORS PAGE 20

Publisher Hamid Moaref Editor Ali Reza Sub Editors Sonja Baikogli Sherry Chen Manju Mathew Merivict Pearl Murillo Sales & Marketing Ahmad Aji Design Shabeer Aziz Praful Vivin Circulation Assistants Thaha Sasi Pillai Dilfar

Contributors Peter Baikogli Arezou Marzara Farsh Shafikhani Kristen Koulic

Publishers Note : All images, designs,lay out and advertise- ments are copyrighted. Any attempt to recreate, plagiarize or copy in part or in whole is violation of international copy- right laws. While compiling this issue of Tires & Parts, the utmost care and attention has been given to ensure that all information is ac- curate. Morjan Media is not responsible for the accuracy of content provided by third party sources. To submit news and content please email to : [email protected] Please note: by submitting news and con- tent to Morjan Media for publication in Tires & Parts you automatically agree that Morjan Media is not obliged to publish this content. Furthermore,Morjan Media reserves the right to further edit and or reduce the size of any content or news All-New 2015 Ford Mustang Reaches Al Dobowi Recognized by Dubai Taxi Astra Otoparts Revamps Its INCOE stories sent for publication. Middle East Retail Market Corporation for Longstanding Partnership Maintenance Free Product Line PAGE 24 PAGE 30 PAGE 48

Al Tayer Motors Stages an Art 14 Continental Campaign Offers Public 34 MEYLE and MEYLE-HD Parts Grab 50 Exhibition with a Difference Chance to Share Memorable Trips Spotlight at Automechanika Dubai

BMW Art Cars Marks 40 Years 16 ZAFCO Proves to be a Star at 41 Volkswagen Middle East Launches 54 with 2015 Roadshow Automechanika Dubai Value Packages Most powerful MINI Ever Michelin Scores Porsche Fitment 42 Hot products 64 Premiers in the Middle East 22

TIA applauds Automotive Tires & Parts’ efforts to bring the latest tire and automotive news to the Middle East. For more information on TIA, visit www.tireindustry.org

Morjan Media L.L.C P.O.Box 7830, Dubai, U.A.E For administrative inquiries or for a copy of our media kit please Contact : +971 4 2555548 / [email protected] / www. morjanmedia.com DAVID BORLA VICE PRESIDENT, SALES AND MARKETING, BORLA PERFORMANCE

Borla is widely known to SEMA and other industry professionals as the manufacturer of the best exhaust systems in the globe. Could you share with us the technology behind your products? While I can’t share our proprietary technical secrets, I can tell you that Alex Borla holds numerous patents for exhaust technology and every part we offer includes a degree of this technology. The reason we have been able to satisfy so many end users for so long is because we listen to their needs and give them exactly what they want. In order for us to accomplish this, we approach every new product from scratch and build thousands of different application-specific mufflers as a result. The mufflers you find included in one of our exhaust systems will be used only for that part number and you will not find them anywhere else in our catalog. Most, if not, all of our competitors use universal mufflers in their exhaust systems while we build specific mufflers for each individual system. You will never find one of our universal mufflers used in our exhaust systems. This is a critical difference in Borla’s approach to building top-quality systems. On top of that, we offer numerous sound levels for the same vehicle and we needed to develop a wealth of technological tricks in order to be able to achieve these different sound levels. Our quality control processes ensure the parts meet or exceed the expectations of our customers and are What are the products offered in the Borla Performance portfolio? manufactured as they were designed. Borla offers exhaust systems, headers, mufflers, various exhaust components, aerodynamic diffusers, What makes Borla Performance’s exhaust electronic fuel injection kits, individual throttle body kits, air horns, other induction parts, carbon systems an ideal choice for the car enthusiast fiber components, and exhaust polish. Borla’s exhaust polishing method is specially formulated for community in the Middle East? stainless steel exhaust systems and “bright chrome-style” polished stainless steel exhaust tips. With For one thing, our exhaust systems have the right BORLA® Exhaust Cleaner & Polish, you can keep your BORLA® system looking new. Using a state-of- exhaust note for the region – people in the Middle the-art formula, it quickly cuts through layers of dulling oxides to restore original finish while adding East just like how they sound, and how they sound tarnish protection. different from any other system on the market. Borla® Exhaust has been designing and manufacturing high performance, aftermarket exhaust Exhaust sounds are as subjective as music and systems that carry a million-mile warranty for over 3 decades. One of the reasons we have been able in the same way, those certain musical rhythms to stand behind our products with such a powerful warranty for so many years is because we have and melodies are popular in certain parts of the always and will continue to exclusively use austenitic stainless steel in the manufacture of our exhaust world, so are Borla’s exhaust sounds. On top of systems. While this material lasts over a million miles and will not rust, the exhaust systems from that, we offer a level of durability that’s important which this material is made will build up dirt, engine residue and other unwanted impurities over because enthusiasts in the Middle East like to drive time that dull the finish. hard. And no one makes more power than Borla, so there’s a certain confidence that comes with Through the years, we have received many requests for a cleaner/polish that restores the finish of installing one of our systems as well. Also, history a Borla® exhaust to the way it was when it was new but we were unable to find one that worked and heritage are important to enthusiasts in the especially well with the austenitic stainless steel used in Borla® products. The metal polishes on the Middle East, and the Borla brand has a richer history market were designed to work with many different types of metal and therefore, did not do the best and heritage in aftermarket exhaust than any job possible on austenitic stainless steel. other. We’re also a family business. You can reach a Borla family member at virtually any time and that After years of testing, Borla® has finally developed an exhaust cleaner/polish that is specifically matters to enthusiasts in the region as well. We’re designed to work on stainless steel exhaust components for cars, motorcycles, boats, trucks, etc. not just some anonymous brand without a face; Exhaust systems deal with specific elements like heat cycling, condensation, oxidation etc. that create the business name is our family name and we stand unwanted effects to the material which are specific to exhaust. Borla’s new polish is designed only to behind our products to a greater degree because counteract these effects and as a result, performs better for this purpose than anything else available. of this. What sets your performance exhaust systems apart from those offered by other companies? What is your advice to customers purchasing Borla is the originator of high performance, bolt on, aftermarket exhaust systems made from exhaust systems for the first time? aerospace grade materials with a warranty that will outlive the car, and probably the owner also. We Do your homework, take your time, research were the first company on the planet to offer this combination of features and benefits, and there are forums, talk to other enthusiasts and remember now over 200 companies that have copied this model. Even with all of these imitators, Borla continues that there’s a huge difference between a properly to set the industry standard for performance, sound, durability, fitment, aesthetics and more. engineered exhaust system, and one put together 8 tiresandparts.net from universal parts. What are the tell-tale signs that an exhaust system needs Where do you see the exhaust system market in the Middle East replacement? in the next five years? In my opinion, every stock exhaust system needs replacement because Unlike other parts of the world, the Middle East is pretty savvy when they just don’t sound, perform or look right coming from the factory. it comes to exhaust so I don’t see a steep increase in awareness. Original equipment manufacturers don’t focus on exhaust systems to Steady, incremental growth is to be expected. the degree that they should. Thankfully, there’s the aftermarket. So to answer your question directly, the tell-tale sign is when you hear Could you share with us your experience at this year’s someone else’s car that sounds better than yours. Automechanika Dubai? Does replacing the exhaust system boost the engine’s We had our own booth at the show where enthusiasts, distributors, performance? media members and anyone else interested in what we do came and had a direct interaction with our sales manager for the region, If you replace it with a Borla system, yes, absolutely. Josh Abbott. We focused on new products such as the C7 Corvette, the 2015 Sierra, the 2015 Mustang and many more exciting new We have heard that Borla already has a huge presence in the applications. Middle East with multiple local dealers. What are the factors that contributed to this success? Could you share with us the latest trends in exhaust systems? The people of the Middle East have a deep appreciation for the finest More and more cars are coming from the factory with exhaust brands in the world; they simply know what’s good. I’m not exactly valves so this is certainly a trend and we make sure we keep that sure how this transpired but it’s very obvious when you’re over functionality in our systems. there, and this appreciation I speak of goes well beyond automotive products. Whether its fashion, electronics, cars or anything else, In your website, you mentioned that you have pioneered various people in the Middle East want the best and that’s why they choose enhancements in the design of your performance exhaust Borla. We believe our existing global reputation has been built on the systems. Could you tell us more about these enhancements and quality of our products. We didn’t specifically target the Middle East how they could benefit the driver? or any other part of the world for that matter. We just focus on being There are really 2 categories to this response. First is the fact that the best at what we do, and those who know what’s good appreciate Borla pioneered the aftermarket exhaust system as we know us for that. Thankfully, we really don’t need to change who we are just it today. The entire concept of upgrading your vehicle with a because we’re selling to a particular part of the world. complete, bolt on, exhaust system made from superior materials What obstacles did you encounter when you first launched your that include a high performance muffler and is supported by a products in this region? How were you able to overcome such warranty that is essentially “forever” was pioneered by Borla. We obstacles? created this business model and we pioneered the entire class of these products. Secondly, Alex Borla pioneered and patented We just had to pay attention and learn how to do business within the several muffler designs that revolutionized the industry and provide rules and regulations of the region. There’s some documentation and a combination of power and sound attention not seen previously. certification that’s unique to the Middle East and we needed to learn how to do that stuff properly. That’s really it. How do you demonstrate your commitment to environmental sustainability? You have been invited by SEMA Middle East as an ambassador and pioneer of aftermarket parts. Could you tell us more about Our exhaust systems make engines run more efficiently, which your role or duties in this region’s automotive sector? lowers the environmental impact of the entire vehicle. They also last a million miles or more, which means replacement is not necessary, This issue is dear to our hearts and extremely important. We have a thus lessening waste. Additionally, all of our street products comply responsibility to not only make sure our products are safe and don’t with today’s stringent emissions standards. upset anyone but to also ensure that other SEMA members do so as well. Whether it’s the Middle East or anywhere else, it’s critical that Counterfeit spare parts are a hot topic in today’s automotive we play by their rules and adapt to their culture. While this isn’t a industry not only in the Middle East, but also in the other parts struggle for us, we are vigilant in making sure other SEMA members of the world. What are the steps you are taking to prevent their understand this. proliferation and to ensure the safety of motorists? What do you think makes the Middle East an interesting and There’s no quick fix for this. It’s something that has to be looked unique region for the automotive sector? at every day and handled on a case by case basis. We have a lot of friends around the world who help us in this area. If someone were Automotive styling in the Middle East is a confluence of influences to counterfeit our products, we’ll find them and take appropriate from around the globe. Whether it’s muscle cars, high-end exotics, actions to ensure they stop immediately. Jeeps, pickups, SUVs, luxury sedans or sport compacts, you will find a cross section of the world’s finest automotive offerings. But it doesn’t When customers hear the name “Borla Performance”, what do stop there. Personalization is just as important as the platforms you want it to be remembered for? themselves, and there is a pervasive culture of tailoring vehicles to Being solely responsible for the inception of performance, meet individual specifications, needs or preferences. The conditions aftermarket exhaust systems and maintaining the leading edge in in the Middle East have created a ‘perfect storm’ that promotes the this industry for our entire history. growth and prosperity of the automotive aftermarket. Beyond the affluence and brand consciousness you see on the surface, there is a What can Middle East customers expect from you this year in growing infrastructure of distribution and service that makes it easy terms of product launches and loyalty programs? for enthusiasts to buy, install and maintain aftermarket parts. Combine that with great roads and what seems like infinite sand dunes, and you Borla is always aggressively developing new exhaust systems and have a giant playground for people who love to play with cars. performance products for the world’s top cars and trucks, and 2015 will be no different. This year, we have already launched exhaust Marketing plays a crucial role in terms of reinforcing a company’s products for both the 2015 Mustang GT 5.0 and EcoBoost engines, position in the industry. What marketing approach or strategies as well as all of the 2014-2015 Corvette C7 models to include the do you plan to use in the Middle East? Z06. We just introduced an all-new exhaust system for the 2012- 2015 Jeep Wrangler Unlimited that provides maximum clearance Product is the foundation of our marketing efforts. We focus on for heavily modified Jeeps and stock vehicles alike. This is going to understanding the needs of the market and giving them exactly what be an exciting year for Borla, and we are really looking forward to they want at the right price. After that, I would say that partnering our growth in the Middle East and in other international markets. with the right resellers is next. Promotion is last on our list – we put our money into the product, not smoke and mirrors. 9 tiresandparts.net 2016 MITSUBISHI L200 OFFERS NEW LEVEL OF COMFORT IN PICK UP CLASS

The authorized dealer for Mitsubishi in the UAE, Al The L200 ranks high in the traction stakes with its suspension that has Habtoor Motors, launched the new 2016 version of the been modified to offer a smoother ride. The double wishbones of the L200 pick-up on May 20, 2015 at a high profile event suspension are supported by a stabilizer bar and coil springs in front held at its Sheikh Zayed Road showroom. Karl Hamer, and leaf springs above the axle in the rear. The weight of the vehicle has Managing Director Al Habtoor Motors formally unveiled been kept low with the use of sturdy, steel plates that also boost safety both the Double and Single Cab versions of the new in the event of a collision. L200 to the public. The event was attended by senior During the design and development of the new L200, advanced executives from Al Habtoor Motors and distinguished computer simulation was used to optimize the wind drag coefficient. guests. This lowers the interior noise, while increasing the handling stability, The vehicle itself, in both the single cab and double cab acceleration and fuel efficiency to best in class levels. versions takes comfort to the next level in the pickup The new L200 comes with an exceptionally sturdy body that is tough class with a stylish appearance, powerful performance, enough to withstand demanding work conditions. The cargo bed has highly responsive handling and best in class comfort been reinforced and offers plenty of storage space, making it ideal for when it comes to ride quality. work scenarios. Besides being handy for weekdays, the tough body of The 2016 L200 comes with a really robust build while the L200 is good for both onroad and offroad adventures on weekends. the ride quality is similar to that in a comfortable sedan When it comes to power, customers can choose from petrol and diesel with plenty of space and leg room. Internal noise has versions for the new L200. The turbocharged 2.5 liter 16-valve diesel been minimized. The front and rear seats are fashioned engine includes three variants, but all three have a common rail direct from the most luxurious materials to offer motorists a injection system that optimizes fuel dispersion for lower emissions, comfortable and smooth ride. peak efficiency, and supplies power on demand. The pickup has been built to offer high levels of The petrol version 2.4-liter 16-valve MPI SOHC petrol engine offers traction and stability. It comes with a rugged frame plenty of torque and horsepower with minimum vibration and noise. and body whose shape has been optimized to offer the best performance on the highway with regard to To enjoy driving ease without sacrificing sportiness, the L200 comes aerodynamics. The advanced suspension and the 4WD with a smooth-shifting 5-speed automatic transmission. Its Sports traction both give the driver a greater degree of control. Mode lets the driver shift up or down with a flick of the lever for sporty, manual-like driving pleasure. One notable feature of the new L200 is the option it offers to the driver to switch between the smooth 2WD Pickup enthusiasts will get greater control with the 5-speed manual (2H) for the highway and the rugged 4WD (4H) for transmission, which comes with a solid stick shift for extracting offroad traction even while driving at speeds as high as maximum performance and smoothest operation possible from this 100 km per hour. Torque can be transferred to all four workhorse. wheels with a simple flick of the drive mode selector dial Speaking during the launch, Joe Rogan, Director of Sales, Al Habtoor and the car transitions quickly to the 4L or 4 H mode. In Motors added that the L200 is one of the most popular pick-ups in the this mode, it offers higher torque and lower gear ratios UAE for commercial use, with customers across the country eagerly for better offroad performance at slower speeds. This waiting for the launch of the all-new L200. The L200 was launched in makes riding in the pickup highly comfortable even on Abu Dhabi on May 25 and will be shortly launched in 9 other showrooms rough terrain. across the UAE.

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The 4.6-litre V8 Land Cruiser comes with a number of innovative new features which will be available only in this limited edition. These include TWO SPECIAL EDITION chrome roof rails, 9’’ navigation screen with CD/DVD/AUX/USB/Bluetooth, front bumper lip spoiler with day time running lights (DRLs), roof spoiler LAND CRUISERS JOIN with chrome insert, rear bumper spoiler with dual chrome garnish, and rear seat entertainment in addition to rear view camera and blind spot detection for better safety and convenience. AL-FUTTAIM 60TH The 5.7-litre Land Cruiser Xtreme is definitely a top range vehicle in its class and is highly performance oriented. It is now available with door ANNIVERSARY RANGE mirrors, side molding, back door trim, roof rails, 20” alloy wheels, in addition to fender flares, smoked LED tail lights, FOX suspension, and a hood scoop to name just a few additions. Spurred by the success of the limited edition Al-Futtaim Motors 60th Last year, Al-Futtaim Motors launched FJ Cruiser Xtreme, a true anniversary vehicles, and the popularity of the FJ Xtreme which was personification of Waku Doki, Japanese for adrenaline rush, adding to the launched in 2014, Al-Futtaim Motors, the authorized distributor of already fun-to-drive characteristics of the car. Toyota in the UAE, has added two Special edition Land Cruisers to its The Xtreme badge is truly worthy of its name as it delivers an extreme off- 60th anniversary range. Only 60 units of the two vehicles – a 4.6-liter road and desert driving experience, which eclipses the already legendary V8 Toyota Land Cruiser and the all-new 5.7-litre V8 Land Cruiser performance of both the FJ Cruiser and Land Cruiser. Xtreme will be produced to mark the landmark anniversary. Established in 1955, Al-Futtaim Motors has a longstanding association Describing the new additions to the 60th anniversary line-up, Jon with Toyota. The company started off with just 28 Land Cruisers and is Williams, Managing Director of Al-Futtaim Motors, said that the today one of the leading automotive companies in the UAE with around company has received tremendous response from customers for the 3,000 associates. Over the past 60 years, Al-Futtaim Motors has turned 60th anniversary limited editions. There were initially eight different into one of the major employers in the country and a leading provider vehicles, including the 4.0-litre Land Cruiser. The two new additions of mobility solutions to individuals, private businesses and government will increase the range to ten vehicles and will serve as the crown and municipal organisations. jewels of the company’s 60th anniversary range.

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Al Tayer Motors, the authorized distributor for renowned brands like Ferrari, Jaguar, Ford, Maserati and Lincoln in the UAE conducted an exhibition with a difference at its showroom on Sheikh Zayed Road. AL TAYER MOTORS Named “Creativity Recycled”, the exhibition ran from May 20 to June 1 and showcased the limitless creativity and imagination STAGES AN ART of Al Tayer technicians. They came up with some striking works of art fashioned from automotive scrap and used parts. EXHIBITION WITH A Almost 400 technicians working for Premier Motors and Al Tayer Motors in 11 different locations participated in a contest lasting two months to produce the 98 exhibits at the show. DIFFERENCE Who would have guessed that it is possible to make a pair of swans from parts like parking sensors, door handles, bumpers and radiators or that a replica of the imposing Burj Khalifa can be made from black sealant, valves and a drivebelt? Delicate butterflies, flowers, robust robots, musical instruments and birds were a few other examples of stunning works of art on display at the show. Each creation was displayed at the exhibition with its name and a list of the parts used in its creation. Visitors to the showroom had the option of voting for their favourite five exhibits from the full collection. From the five finalists, an internal panel of judges decided on the top three entries which won exciting prizes from the dealership. Commenting on the exhibition, Boulos Massoud, General Manager, Aftersales, Al Tayer Motors said that the entries for the contest were made by different teams of technicians and this enhanced the level of teamwork. The objects on display served to bring to light the hidden talents of the workforce highlighting their quality and diversity, two of the company’s core values. He added that the level of engagement and enthusiasm shown by the employees for the contest exceeded the company’s wildest expectations. The artistic creations, with their names and a list of the parts they were made from, were on display at the Al Tayer Motors showroom on Sheikh Zayed Road in Dubai until 1st June. The exhibition was then moved to the Al Tayer booth at the Automechanika Dubai show, which was held from June 2 to 4. These exhibits helped Al Tayer to create a deep impact on visitors to the show.

14 tiresandparts.net 15 tiresandparts.net Commenting on the collection, Maximilian Schöberl, Senior Vice President, Corporate and Governmental Affairs, BMW Group said that the BMW Art Cars are an interesting confluence of art, technology, design, motorsports and cars. Each car in the collection is as unique as the artist who shapes the car. The BMW ART CARS MARKS 40 collection of BMW’s ‘rolling sculptures’ play a crucial role in the company’s initiatives to promote cultural YEARS WITH 2015 ROADSHOW engagement with the public on a global basis. The company celebrated the fortieth anniversary of this magnificient collection with exhibitions at the Centre Pompidou, in Hong Kong, the BMW Museum and the Concorso d’Eleganza at Lake Como. The exhibitions will showcase the BMW Art Cars designed by Andy Warhol, Alexander Calder, Roy Lichtenstein and Frank Stella in addition to the M3 GT2 that was created by Jeff Koons. Other scheduled stops for the roadshow include Miami, Shanghai and New York. Many of the BMW Art Cars are housed on a permanent basis at the BMW Museum in Munich, as part of its permanent collection while others are usually on display in different parts of the world at art fairs and exhibitions in famous museums like the Louvre, the Museum of Contemporary Art in Shanghai and the Guggenheim. So far, seventeen artists drawn from all over the world have been involved in the design of these cars from 1975. In addition to attracting significant interest in the The speed and performance of motorcars have always fascinated artists, ever since they world of art, the BMW Art Cars have proved to be were invented. There have been several race cars that have been notable for their striking winners on the race track. 2014 saw the publication exterior design. The BMW Art Cars have created a distinctive impact in the world of design of a coffee table book on the BMW Art Cars collection, from 1975. written by Hatje Cantz who reviewed the history of BMW is known not just for the edge it has in performance and in luxury but also for a the entire collection in his 200 page book, right from remarkable collection of Art Cars. The first BMW Art Car was a BMW 3.0 CSL that was its inception in 1975. Using illustrations, portraits and deployed in the Le Mans 24-hour race and was painted by Alexander Calder attracting interviews, his book sheds more light on the entire significant interest from both art and technology buffs from around the world. collection. It was the French racing driver and art lover, Hervé Poulain who first came up with the The BMW Group is publicizing the 40th anniversary of concept of BMW Art Car. He asked his friend, artist Alexander Calder to use his creative the BMW Art Car Collection with a campaign on social flair on Poulain’s race car. The duo along with Jochen Neerpasch, who was then the BMW media channels using the hashtag #BMWArtCar. The Motorsport Director came up with the first BMW Art Car, which proved to be an instant campaign will encourage followers to explore the hit with the crowd at the racetrack. The BMW Art Car Collection is now quite spectacular. vision of each artist and the history of the cars as well Many cars have been added over the years with input from renowned artists like Jeff as promote interaction on their concept of what the Koons, Andy Warhol, David Hockney and Roy Lichtenstein. ‘art of the car’ means to them.

Audi had premiered the R8 LMS GT3 just ten weeks AUDI R8 LMS PROVES TO BE A WINNER ago and it definitely left a lasting impression with its tight finish, winning the race with just 40 seconds AT NÜRBURGRING 24 HOUR to spare. The Audi Sport Team WRT quartet of Nico Muller, Christopher Mies, Edward Sandström and The new Audi R8 LMS proved to be a winner with the first prize at the Nurburgring 24 Laurens Vanthoor managed to beat the BMW Team Hour race. The formidable Nurburgring 24 Hour race is a tough challenge in any case, Marc VDS to the finish line in a thrilling contest but winning the race at its racing debut is really a feather in the cap for the Audi R8 LMS. where the lead position changed hands as many as This race victory proved to be Audi’s third win at Burburgring in four years. 35 times. This was a record for a race that has been held from 1970. The Audi team from Belgium prevailed at the end with solid teamwork and focused determination from the drivers. Speaking about the victory, Romolo Liebchen, Head of Audi Sport customer racing said that the race was a really intense and nerve-wracking experience where the team prevailed in spite of a few initial hiccups. He added that the new R8 LMS lived up to its promise by proving to be a car that was not only attractive but was also competitive and reliable. About 50 percent of the GT3 race car is derived from its production counterpart that also made its debut in March at the renowned Geneva Motor Show. 16 tiresandparts.net The ADAC Zurich 24h Race held at Nurburgring provided Bugatti with the perfect platform to showcase two remarkable Bugatti cars. More than BUGATTI SHOWCASES AMAZING 200,000 visitors at the Nurburgring racetrack witnessed an amazing DUO AT NÜRBURGRING spectacle during the Lap of Honor that was held as a prelude to what is arguably the toughest endurance race in the world. The stars of the show were a Bugatti Veyron 16.4 Super Sport which had achieved the record of being the fastest production road car in the world and the Veyron 16.4 Grand Sport Vitesse, which is the fastest production roadster. Both the cars are 1,200 hp super sports cars and no other cars have surpassed their records in their respective categories. In 2010, the Bugatti Veyron 16.4 Super Sport had achieved a record speed of 431.072 km/h (268 mph). The Veyron 16.4 Grand Sport Vitesse got its title of the fastest production roadster in 2013 with a speed of 408.84 km/h (254.04 mph) with the top down. Earlier this year, Bugatti sold the last Veyron supercar, which had a limited production run of only 450 units to maintain its exclusivity. The display in Nurburgring further cemented Bugatti’s reputation in the world of luxury motoring.

Many automotive companies hold contests for their AUDI SUPERFAN GETS DREAM followers on social media. In most of these cases, fans who participate in such contests know well in advance what they will end up getting if they win the contest. Audi EXPERIENCE AS PRIZE FROM Middle East, however, recently rewarded an AudiSuperFan with the experience of a lifetime as a total surprise. Rashid AUDI MIDDLE EAST Bin Ahmad was chosen to be the #AudiSuperFan but he was told that he had to agree to accept the prize without knowing what it would be in advance. Rashid Bin Ahmad was chosen as the #AudiSuperFan for his extensive interaction with both Audi and his followers regarding Audi related information. His prize was something he would never have expected in his wildest dreams as he actually got to be part of an exciting Audi launch. His special day began behind the wheels of a brand new Audi TT at the Dubai Autodrome. He was then taken to SkyDive Dubai to be part of the formal Middle East debut of the new Audi TT with a dive from a plane at a height of 14,000 feet above the soaring skyline of Duba. The SkyDive Dubai display team then went on to form the letters TT in the skies above the city as part of the launch before Audi TT models revved from 0-100 kmph in just 4.6 seconds on the runway. Commenting on the experience, Rashid Bin Ahmad said that it was the day of a lifetime, with the skydiving experience and his morning drive around the track in the powerful new TT. It was certainly a launch with a difference that made one Audi fan a very happy SuperFan indeed.

17 tiresandparts.net As part of their preparations for the project, all the students were thoroughly briefed on the different car models through face to face interviews with UOWD TEAM DEVELOPS Natalia Tabbara, Marketing Manager, Cadillac, Chevrolet and Opel, at Liberty Automobiles and Majed Abdel Malak, Divisional Sales Manager for Cadillac at PRIZE WINNING STRATEGY TO Liberty Automobiles. They were also given the opportunity to test drive eight models from the Cadillac range in order to gain an indepth knowledge of the TRANSFORM CADILLAC IMAGE models prior to working on the marketing strategy. All the students who participated in the project impressed the Cadillac team with their out of the box approach and the high standard of their final presentations. UAE customers have a weakness for luxury and high-end vehicles. Natalia Tabbara and Abdel Malak finally chose the winning team who created When it comes to the Cadillac range of vehicles, the brand has a a lasting impression on the judges with their imaginative creation of a brand very stodgy image and was badly in need of a makeover. To this mascot named ‘Captain Cadillac’ who embodied the values that were associated end, a team of students at the University of Wollongong in Dubai with Cadillac. came up with a prize winning marketing strategy that could Tabbara said that the team came up with a solid, well-planned strategy that was totally change the way the Cadillac brand from General Motors is just right for the UAE market. They made extra effort to customize the strategy perceived in the UAE, especially among the youth. As an outcome for different media of communication while still retaining the core message. of this quest, the team bagged a cash prize of AED10,000 and Abdel Malak added that the team’s strategy will definitely influence the strategy numerous other prizes from one of the authorized dealers of GM that will be used to market Cadillac in the UAE in the future. He said that the vehicles in the UAE, Liberty Automobiles. success of the project will inspire the company to work closely with universities Along with 100 other students taking an undergraduate degree for other projects in the future. in marketing at the UOWD’s Faculty of Business, the team of six For the students belonging to the prize winning team, the entire experience students under the supervision of Dr K Prakash Vel took on the was enjoyable as it gave a practical dimension to their studies in business project as a three month challenge. Students were tasked with the management. In addition to the cash prize, team members received the brief of creating a campaign that would increase brand awareness option to drive a Cadillac of their choice for a weekend and plenty of Cadillac among the youth, increase engagement with the brand on social merchandise at an awards ceremony held at the UOWD campus in Knowledge media and change brand perceptions. Village.

Men may make fun of the way women drive. However, a new MEN TWICE AS LIKELY TO SUFFER study reveals that with their penchant for speed, need to cover more distance and tendency to break the rules, men are twice as FATAL CAR ACCIDENTS THAN WOMEN likely to die in fatal car accidents than women. When it comes to technology, cars today have many more safety features that they did before with rear sensors, parking assist, collision avoidance systems, different types of airbags and cruise control. These do help to minimize human error, but human beings being human beings, many accidents are still caused due to wrong judgments made by motorists. Based on an analysis of data that the National Highway Traffic Safety Administration got from its General Estimates System and Fatality Analysis Reporting System, the number of men who die in accidents is significantly greater than the number of women. In 2012, the number of men who died in accidents in the United States was 23,808, more than twice the number of women at 9,733. In almost a quarter of the cases, alcohol played a key role as the drivers had a blood alcohol level greater than 0.08. In the case of women, though, this was true for only 15 percent of women. Women are more susceptible to minor scrapes and bodily injuries. Other than the age group between five to nine years of age and those over 74, women drivers have a higher rate of injury, with 768 out of every 100,000 female drivers suffering from injuries.

18 tiresandparts.net was considerably lower. In Dubai, a 2008 750i that had a mileage of DUBIZZLE COMPARISON OF LA AND DUBAI just 35,000 kilometers was going for a song at AED 35,000 while in LA, REVEALS BOTH ARE SUPERCITIES FOR AUTO a 2007 model 750Li with 167,371 km on the odometer had an asking price of $17,000 (which is about AED SECTOR 62,452). This proved that while the rents might be on the high side in Dubai, luxury rides can be obtained for a bargain. Just like the residents of both cities have a weakness for roomy luxury cars, they have a penchant for eyecatching supercars like Lamborghinis, Ferraris and Bugattis. There is considerably more variety in LA, though when it comes to the range of cars, which is only to be expected. Dubizzle had ads for 154 Ferraris in Dubai while LA sites had 183 ads for Ferraris. Dubai did outperform when it came to the total number of listings for supercars with three Bugatti Veyrons, 74 Lamborghinis, 21 McLarens inclusive of a P1 and 26 Mercedes-Benz SLS- AMGs – much more than in LA. One notable difference between LA and Dubai of course, was the difference in perspectives people had about car ownership. Cars change hands quickly in Dubai and people change their cars often. In LA Both Los Angeles and Dubai have been described as glamorous cities that give hope to millions. though, people hold on to their cars They are cities for those who dare to dream, with plenty of rags to riches stories where paupers for a longer time, rather than viewing become billionaires overnight. The sky is the limit for those who dare to dream big and are them as investments yielding a quick willing to work hard. The two cities may be far apart when it comes to geography, but when it return. This is why cars for sale in comes to the automotive scene, they are strikingly similar. LA have more mileage, are less in Los Angeles has been growing steadily and now has a population of about four million people. number and have a higher price tag. Dubai may have only half that, but the spurt in the city’s growth has been sudden and if the city The gap between the number of grows at this rate, it will not be long before Dubai catches up. The range of cars in LA is more used vehicles in Dubai and LA is diverse because it has been growing steadily at a slower pace. The temperate climate in LA is going to widen the way things are kinder to old and classic cars which are used on a daily basis by those in the glamour industry going. The number of vehicles in to highlight their flair for drama. Dubai, on the other hand, has just embarked on its love affair Dubai has doubled just in the past with classic cars. eight years and now there are more With these similarities in mind, it would be natural to expect that the range and prices of used cars per capita in Dubai than even in cars too would be similar with plenty of cars on offer to suit every pocket and taste. However, London or New York, with 1.4 million a comparison of the used car availability, both for more popular models and more exotic cars vehicles on the road in a city having based on dubizzle listings in Dubai and listings on similar classifieds websites in LA for cars a population of 2.4 million. According available within a 100 km radius of the city revealed startling results. to figures from the RTA, New York The Toyota Landcruiser is one of the most popular models in Dubai for dune bashing and offroad has only 305 vehicles per 1,000 while adventures. At the moment, there are 376 Toyota Land Cruisers listed for sale on dubizzle. In LA, London has 213 per 1,000. there are only six listings for Land Cruisers. On the other hand, the hybrid Prius is as popular With the used car scene thriving in there as the Landcruiser is here with 465 listings. In Dubai where there is no shortage of oil or Dubai, there is no doubt that dubizzle cash, there were no listings at all for the Prius. This difference vividly illustrates the difference is the world leader when it comes to in environmental awareness and buying habits between the two cities. Prices too were on the the purchase and sale of supercars higher side in LA with the asking price for a 2013 Landcruiser having a mileage of 33,000 kms with frequent listings of cars worth being AED 180,000 while the closest LA equivalent was being sold for $80,000, or AED 294,000. millions. Exploring dubizzle is When it comes to luxury cars like the BMW 7 SERIES, they are as big a hit on the west coast of always a worthwhile option for the the United States as they are in Dubai with plenty of used car listings for the model in both serious buyer of supercars and those cities. Dubizzle had 289 listings for the model while LA sites had 157. The average price though who just fantasize about owning a Lamborghini some day in the future.

19 tiresandparts.net AUTOMECHANIKA DUBAI CROSSES MILESTONE OF 30000 TRADE VISITORS Automechanika Dubai is the largest trade show related to the automotive According to Mohammed El Sadek, Director of aftermarket in the MENA region and was held at the Dubai International ENOC’s Lubricant Division, the two plants have a Convention and Exhibition Center from June 2 to June 4 this year. The show total production capacity of 300,000 metric tonnes which is organized by Messe Frankfurt Middle East has gone from strength annually, most of which is exported to more than to strength in the past 13 years and the 2015 edition of the show crossed a 60 countries. He said that the UAE is the Middle milestone of 30000 trade visitors, a figure it breached for the first time in its East’s largest hub for production of lubricants, history. with total annual production of almost 1.5 million metric tons. Of this output, only 200,000 mt is used 30,835 trade visitors drawn from 130 countries visited the show, an increase of domestically, with the balance being available for seven per cent from 2014 figures. 1,889 exhibitors from 59 countries occupied export both within the region and to countries in 17 per cent more space than in 2014, attesting to the growing interest in the the subcontinent, Asia, South East Asia, and Africa. region from leading global players in the automotive aftermarket. “There is huge potential to build on this business The figures released by Dubai Customs reinforce this fact. Dubai’s trade for especially for export and Automechanika Dubai auto parts and accessories was valued at US$12 billion in 2014, 10 per cent gives us the platform to expand into new markets more than in 2013. This figure includes imports of auto parts, accessories, where we are not yet present,” added El Sadek. tires, and engine components worth US$7 billion last year. Exports and re- exports were worth US$5 billion, highlighting the fact that Dubai serves as “If we look at the mix of visitors to Automechanika a hub for the automotive trade between manufacturing countries in Asia, Dubai, we are looking at more than 100 countries, Europe and North America and the regional markets where automotive sales and a lot of these countries we still don’t have are on the rise. business in so it’s important to be here.” Ahmed Pauwels, CEO of Messe Frankfurt Middle East, said that the double- To make things easier for visitors, Automechanika digit growth of the auto parts trade in Dubai underlines the Emirate’s Dubai was organized on the lines of product important role as a key gateway to emerging markets throughout the world. sections with six sections covering tires and batteries, accessories and tuning, repair and He added, “This growth goes hand-in-hand with Automechanika Dubai, maintenance, service station and car wash, parts which is the wider region’s only dedicated trade platform where the entire and components and systems and electronics. global automotive aftermarket community converges for three busy days to expand their presence and business networks not only in the Middle East and Messe Frankfurt Middle East is not resting on its Africa, but also the subcontinent and CIS.” laurels though. Preparations are already underway for Automechanika Dubai 2016. The 14th edition Automechanika Dubai 2015 witnessed several new product launches, will be held in May rather than June as usual partnerships, distribution agreements, and announcements of the launch of in view of the dates for Ramadan next year. It is manufacturing facilities by leading local and global players. scheduled to take place from 8-10 May 2016 at the One really notable announcement was made by the show’s Headline Sponsor Dubai International Convention and Exhibition and UAE-based ENOC, which opened a 5,000 sqm lubricants and grease Center. manufacturing plant in Dubai to complement its existing facility in Fujairah.

20 tiresandparts.net The subcompact crossover category is booming with the drop in oil prices. Hyundai Motor HYUNDAI JOINS SUBCOMPACT Company has announced that it will soon be joining the list of players in this segment. The all- new model will make its first appearance in the CROSSOVER CLUB WITH CRETA Indian market in the second half of this year. According to a press release issued by Hyundai, just like the Tucson, the Santa Fe and the Veracruz, the new model will also be named after a place, Crete. The name stays true to the Hyundai tradition of creating names that are in line with Hyundai Motor’s Modern Premium brand direction – Simple, Creative and Caring. Crete is the largest island in Greece and is known for being a peaceful tourist destination that offers opportunities for plenty of energetic outdoor pursuits like hiking, sailing and scuba diving. It is precisely this blend of energy and relaxation that Hyundai is hoping to convey through this name, positioning the Creta as a vehicle that is ideal for both city driving and relaxed weekend trips. Creta is expected to soon become one of Hyundai’s best selling models in a category that is growing at a really fast rate. It will compete with vehicles like the Nissan Juke, Honda HRV and the Mazda CX-3 in both new and established markets for Hyundai all over the world.

best installations in five different categories are recognized by the award. These five categories LEXUS FIRST AUTOMOTIVE FIRM include Sound, Tech, Impact, Entertaining and E-Commerce. All the installations set up by TO WIN ENTERTAINER AWARD exhibitors throughout the different districts of the city are carefully considered by an expert panel of judges before the winners of the awards are selected. The Lexus exhibit was conceptualized and brought to life by two renowned international artists: the space designer Philippe Nigro and the chef Hajime Yoneda, who added an element of taste to the multi sensory journey. This culminated in an installation that created a lasting impact on many visitors to the show. The “Lexus – A Journey of the Senses” exhibit essentially consisted of three distinct zones: one was a sound and light installation showcasing the latest concept car from Lexus, the LF-SA, the second aspect was a room set apart for the finalists and winner of the Lexus Design Award competition, and a succession of three cocoons constructed of an intricate wooden lattice work, titled “Rain” “Wood” and Earth”. Commenting on the award, Takayuki Yoshitsugu, It is a rare feat for an automotive company to win an award at a design competition. This is just Chief Representative, Middle East and North what the premium automotive brand, Lexus has done by winning the “Best Entertaining” award Africa Representative Office, TOYOTA Motor at the Milano Design Week for its “Lexus – A Journey of the Senses” exhibit. This makes Lexus Corporation said that the “Lexus – A Journey of the first automotive company to win this award at the world’s largest and most prestigious the Senses” exhibit was a brilliant effort by Hajime design event. The “Best Entertaining” award normally is given to the exhibit that proves to be Yoneda and Philippe Nigro. The exhibit brought particularly successful in imparting a sense of cultural or recreational entertainment to the immense honor to Lexus by winning the award audience. during the Milan Design Week. By offering visitors to the show an exciting sensory experience, it This is the fifth edition of the Milano Design Award, which is given out by the cultural highlighted the immense importance Lexus association Elita. It is the only award that is given on an official basis for art installations that are gave to human senses through the entire design exhibited at the Milan Design Week. In addition to the award for the best overall exhibit, the process.

21 tiresandparts.net Volkswagen named several of its cars after wind. Passat - a German MOST POWERFUL MINI EVER word for trade wind; Golf - Gulf stream; Polo - polar PREMIERS IN THE MIDDLE EAST winds; Jetta - jet stream.

The most powerful MINI ever, the all-new MINI John Cooper The interiors have premium features like steering wheel with multifunction buttons, Works, made its debut at an exclusive drive event held on the shift paddles paired with 6-speed Steptronic sports transmission, entry sills, exclusive renowned Yas Marina Circuit. It became available for sale in John Cooper Works sports seats in Dinamica/fabric having integrated headrests, all MINI showrooms across the Middle East from the month cockpit displays, central instrument display and car key in model specific design. of June. In addition to the premium features that the MINI is Customers will love the special features that lend a touch of class to the all-new known for, the car offers a powerful driving experience. MINI including the bonnet stripes, optional MINI Head-Up Display with exclusive When it comes to performance, the John Cooper Works is display content, 18-inch light alloy wheels, roof and exterior mirror covers in Chili the most powerful production model in the MINI range. It Red. Customers also have the option of harmonizing the exterior and interior comes with a 2.0-litre, 4-cylinder TwinPower Turbo-charged components via the John Cooper Works Pro design line available as part of the MINI engine that has an output of 231 hp and 320 Nm of torque. Original Accessories program. The model effectively utilizes MINI’s motorsport expertise The model does not lag behind when it comes to safety. It has advanced features to offer motorists upgrades that significantly improve the to maximize safety and assist the driver including a rear view camera, collision aerodynamic aspects, brake, suspension and the interiors and pedestrian warning with initial brake function, park distance control, parking to deliver the thrills of a racing experience without any assistant, a Driving Assistant including camera-based active cruise control, road sign compromise when it comes to premium features. The new detection, and high beam assistant. MINI John Cooper Works model has 10 per cent more power and 23 per cent more torque in comparison to the previous Features that are meant to contribute to the comfort and luxury aspect of the driving model. It can go from 0-100 km/h in just 6.1 seconds, 0.2 experience include a Harman Kardon hi-fi speaker system, electrically operated glass seconds less than the older model. The brakes, exterior styling, roof, the availability of LED interior ambient lighting with continuously variable color suspension and steering have been completely revamped. adjustment, Comfort Access, 2-zone automatic air conditioning, MINI navigation system professional, and Visual Boost. The external appearance is characterized by the distinctive wheel arches, the new shade of Rebel Green for the body The model is a frontrunner when it comes to connectivity with all features of the finish, LED headlamps having white direction indicators, MINI Connected experience. These include a diverse number of options for in-car side scuttles and tailgate sporting John Cooper Works label, infotainment, communication and online access like Dynamic Music, which permits radiator grille, and a sports exhaust system with special motorists to choose and play music according to their mood, and access to social tailpipes. media channels like Twitter and foursquare.

22 tiresandparts.net NISSAN SHOWCASES NISSANCONNECT WITH FREE WIFI

Is there anyone who would turn down free WiFi? Nissan Middle East has started a month long promotional campaign that will definitely appeal to the digital natives of the UAE. In order to showcase the company’s connected services technology, NissanConnect, the company will park Nissan Altima cars capable of providing free WiFi in a few selected locations in Dubai, Sharjah and Abu Dhabi. Members of the general public can use their laptops and mobiles to access the free WiFi that is available through routers that are fixed inside these Altima cars. Nissan Middle East’s regional marketing director Monal Zeidan said that the promotion will thus highlight Nissan’s commitment to innovation. Through innovation, Nissan has created state-of-the-art gadgets and technology for its models. These have made it a lot easier for the company to connect with its audience, wherever they are. NissanConnect consists of several components including assistance for hands free text messaging, hands-free telephony using Bluetooth, voice recognition and numerous apps to access social media networks and play music. By providing handsfree options for normal smartphone functions, Nissan Connect technology will help drivers of Nissan Altimas to stay connected on the road while minimizing the potential for distracted driving.

The main roads where tailgating occurs on a TAILGATING THIRD MAIN CAUSE OF regular basis are the Shaikh Mohammad Bin Zayed Road, followed by Emirates road, with the victims of the accidents mainly being TRAFFIC FATALITIES IN DUBAI Emiratis. The police is considering several measures to discourage tailgating. These include increasing patrols on the roads during the two month campaign and monitoring the roads in unmarked cars. The unmarked cars will definitely be a challenge for those motorists who observe the rules when they see police vehicles and revert to their usual antics when they feel they can get away with breaking the traffic rules. The penalty for tailgating is a Dh 400 fine and four black points. In addition to fines and closer monitoring, the Dubai police will also try to increase public awareness about the dangers of tailgating through awareness campaigns in malls and streets. Total, a leading manufacturer of automotive lubricants is the official sponsor of the “Keep Given the state of traffic on the roads of Dubai, it is no surprise that tailgating is a common a safe distance” campaign. David Khalife, the offense. However, few Dubai motorists are aware of the true dangers of tailgating. Launching managing director of Total Marketing Middle the two month long “Keep a safe distance” traffic campaign, Lt. Colonel Homoud Saeed Al East said that road safety was highly important Amiri, director of awareness and campaigns at Dubai Traffic Police, said that tailgating is the as the company is engaged in the manufacture third major cause of traffic fatalities in Dubai. It was responsible for causing 26 deaths in 2014, of products that are dangerous and need to be and 11 deaths in the first half of this year, between the months of January and May. The police transported with care. Partnering with Dubai force in Dubai has already issued 19,975 fines in the first four months of the year for tailgating. Police on this campaign was one way of giving back to the community. 23 tiresandparts.net ALL-NEW 2015 FORD MUSTANG REACHES MIDDLE EAST RETAIL MARKET

The all–new 2015 Ford Mustang is now available at all Ford dealerships across the Middle East. The sleeker style contributes Like previous models, the new model is set to be one of the most iconic cars in the world with an significantly to better aerodynamics, array of innovative technologies, powerful performance and stylish looks. thus improving the performance aspect. The unique engine grille shutters that Kalyana Sivagnanam, the Marketing, Sales and Service director for Ford Middle East & North Africa reduce drag at higher speeds to channel said that the Ford Mustang creates an emotional connection with customers and is capable of air away from the engine when it is not inspiring great passion even in those who have never driven it based on its looks, performance needed also enhance the efficiency of and sound. The Mustang has been the mainstay of the Ford range ever since it was launched over the engine. half a century ago. More than 9 million Mustangs have been sold since its launch. It is one of the most popular cars on Facebook and has featured in numerous films, television programs, video The suspension systems have been games and music videos. modified both in the front and the rear for better handling. The perimeter One of the most notable features of the Mustang is the powerful sound of its engine. The subframe in the front, the double-ball- Mustang is the first car that came in a wide range of engine variants including engines with four, joint front MacPherson strut system and six and eight cylinders, all with a minimum output of 304 hp. With so many engines and plenty of the all-new integral link independent powertrain options, there is a Mustang for every driver, and for every lifestyle. rear suspension all help to make the car The latest engine to join the 3.7-liter V6 engine and the revamped 5.0-liter V8 engine is the sturdier, lighter and more responsive to popular 2.3-liter EcoBoost® engine that uses the latest developments in engine technology the steering to deliver performance as well as fuel efficiency with its combination of variable cam timing, Technologies that will be of interest turbochargers and direct injection technique. With the EcoBoost engine, the all-new Mustang to digital natives include push-button can handle a narrow road with twists and turns and broad, flat roads with equal ease. The updated start, SYNC®, MyKey®, Track Apps™, 5.0 liter V8 engine comes with the option to close the port flow to some extent at lower speeds MyColor® gauges and a new Shaker Pro to offer better efficiency and higher idle stability. Even the 3.7 liter V6 engine ranks high on the Audio System. There are switches on the performance scale with an output of 304 horsepower and 280 lb.-ft. of torque. Both the manual console to control every aspect of the and automatic gearboxes have been reworked for smoother shifts. ride with a choice of modes to regulate The convertible and fastback versions of the new Mustang retain the essential elements of the the engine response, the transmission previous model, albeit in a contemporary manner. Some features that have been added include and electronic stability control settings. a sleeker look for the fastback with a steeper slope for the windshield and the rear glass, a lower Driving has never been so easy as there slung roof to give the car a lower and wider stance and tail lamps that sport a three-dimensional are numerous driver-assist features effect with sequential turn signals. like the Blind Spot Information System The interiors are equally contemporary with all controls readily accessible to the driver in a (BLIS®) with cross-traffic alert and cockpit similar to that of a plane. The cabin is more spacious and the instrumentation display is adaptive cruise control. Smartphone large and clear. The trunk is roomier too, with enough space for two golf bags users can stay connected while on the go by using SYNC with MyFord Touch. 24 tiresandparts.net AUTO MAJORS SET UP REGIONAL FACILITIES 70,000 sqft warehouse distribution facility in Dubai. This would ensure TO CATER TO BOOMING better availability of Ecobrex parts in the entire MENA region. With an investment of USD 15 million, projected annual turnover of USD 50 MIDDLE EAST MARKET million and an outbound capacity of 5-8 containers on a daily basis, the company has proved that it is serious about strengthening its presence in the Middle East automotive market. The new facility will help Ecobrex to increase its capacity to meet the regional demand, according to The automotive aftermarket in Ecobrex General Manager Babak Ras. the Middle East is growing at a First time participant in Automechanika Dubai 2015, Cardan Service faster pace than in other parts Network (CSN) invested in setting up a multimillion Cardan shaft of the world attract growing manufacturing facility in Dubai in February 2015. The company expects interest from international the plant to achieve an annual turnover of AED 13 million in 2015 and to automotive companies. In grow by 25 per cent on an annual basis. order to cater better to the The new plant will make it possible for owners of European trucks, light increasing demand for auto commercial vehicles, and construction machinery to get customized parts and services and to boost Cardan shafts for their operations within 24 hours of placing their sales, many of them are setting order if they are in the UAE, and within 48 hours if they are elsewhere up regional manufacturing in the MENA region. This used to take much longer earlier. Workshops facilities and distribution centers. were compelled to come up with temporary repair solutions until Automechanika Dubai 2015 replacement parts of the correct size arrived from abroad or had to rely definitely served as a platform on second-hand parts. for leaders in the automotive aftermarket to network with Hans Brune, Managing Partner at CSN said, “Now we have in the UAE other players in the market and a factory that can design, develop, manufacture and exchange Cardan to make their presence felt on shafts for four different segments, with the quick turnaround enabling the regional scene. . customers to reduce downtimes and better monetise their businesses.” . heavily in setting up new Renowned automotive research The company showcased its complete range of Cardan shafts at facilities in the region to Automechanika Dubai 2015. firm Frost & Sullivan, said that manufacture and distribute the demand for automotive their products with the aim The trade show was held from 2-4 June 2015 at the Dubai International spare parts in the MENA region of expanding their presence, Convention Centre. It is one of the fastest-growing auto aftermarket will almost double from US$9.5 improving service and seizing exhibitions in the world, covering the entire gamut of the automotive billion in 2013 to US$16.85 billion the first-mover advantage. sector from parts to accessories under six different sections: Parts & in 2020, with swift urbanization, Tuning; Repair & Maintenance; Tires & Batteries; and Service Station & growth in regional road transport One example of a company Car Wash. and increased industrialisation that has done this is the Canadian firm Ecobrex which With over 1,800 exhibitors drawn from more than 60 countries, 22 being the key drivers. These country pavilions, and more than 30,000 trade visitors, Automechanika figures have prompted many teamed up with Albelad Auto Parts Trading to open a Dubai 2015 definitely proved to be an event no one related to the automotive majors to invest automotive sector in the region could afford to miss.

(SKD) production kits. The output of the plant IRANIAN CARMAKER IKCO TARGETS would initially be about 20,000 cars on an annual basis, with 5,000 units for the domestic market in MEA MARKET WITH PLANT IN OMAN Oman and 15,000 for export to other countries in the MEA region like Ethiopia, Yemen, Eritrea and Sudan. Iran Khodro Industrial Group ( IKCO ) has revealed plans to focus on the automotive market in Middle East and Africa. According to reports in the Iranian media, the company it will Oman is expected to provide the investment shortly set up a production plant in Oman, to extend its reach well into the African market. needed for the plant while Iran Khodro would contribute its technology and expertise in The proposal was initially discussed when IKCO CEO, Hashem Yekke-Zare’s had a meeting engineering. According to Ali Alami, deputy head in Tehran with Hassan Ahmed al Nabhani, chief executive officer of the Oman Investment for exports, IKCO, the plant will need an outlay of Fund. Yekke-Zare was quoted as saying that if the proposal proves to be economically US$100 million and would help to create many feasible and all goes well, Iran Khodro would like to increase its focus on regional markets by jobs in Oman. The automotive industry is the most setting up manufacturing facilities in Oman. The plant though would not be a fully fledged active sector in Iran and ranks next to the oil and manufacturing facility as it would initially be assembling cars from semi-knocked-down gas sector. The Iranian automotive industry has a longstanding history of five decades with French players like Renault and Peugeot having a significant presence in the country. The local Samand sedan is a really common sight not only in Iran but also in Syria, Iraq, and Azerbaijan. Oman too is trying to build up a presence in the automotive sector and recently, the State-owned Oman Investment Fund had bought a 40 per cent stake in the Italian thermoplastic parts supplier Sigit SpA.

25 tiresandparts.net CARMUDI PARTNERS WITH TEAM 77 GETRIEBESAND FOR FUN CHARITY RALLY

Have you ever heard of a rally where the prize is a camel? Carmudi, an Amra Palace in Azraq in the northeast of Jordan, crossing around 25 portal for the purchase and sale of used vehicles that operates 20 different kilometers in the desert. countries including the UAE, Qatar, Ivory Coast, Congo, Pakistan and the Eventually, the team finished first in the charity rally, winning Philippines teamed up with Team 77 Getriebesand, a team participated themselves the live camel, and bragging rights. in the Algau-Orient Rallye. The Victory Ceremony took place on May 30 at the Dead Sea Crowne The Algau-Orient Rallye is a rally with a difference. It is a rally that Plaza in the presence of Jordan’s Minister of Tourism. He awarded promotes charity and has a camel as the prize. This rally from Germany the winners with their bronze camel trophy as well as its real life to Jordan has raised money for various charitable causes in the past, counterpart. like scholarship funds for university students and funds to support economically weak families. The team has not yet decided on what they would do with the camel but they all agree that it was the experience of a lifetime. As the camel Team 77 Getriebesand consisted of six automotive enthusiasts who cannot be taken out of the country, it is generally donated for a worthy tackled the difficult challenge of completing this journey in cars that cause or to a needy Bedouin family. are about 20 years old and cost less than AED 4551.77 without the use of freeways or any navigational aids like GPS. They were also expected In a world where Formula One races and other motorsport events are to spend only spend as little money as possible throughout the trip, increasingly focusing on money, it is high time we had more events including on any accommodations during the night. like these. Led by Lukasz Wiacek, the team started on the adventurous trip on May 10 and battled tough terrain and difficult weather conditions across Europe and the Middle East. Commenting on the partnership, Ramy Mrad, Managing Director of Carmudi UAE said that the Carmudi team was very excited about the partnership with Team 77 Getriebesand as the Algau-Orient Rallye is a fun and charitable race event with a worthy purpose. According to Wiascek, one of the toughest challenges was finding a car that would last through the rigors of the journey within the designated budget of AED 4551.77. There were plenty of used vehicles like VW buses and Land Rovers for that price range, but getting one that would last all the way to Jordan was a tricky task. Istanbul was the first checkpoint. Wiacek and his team arrived there within the first five days, albeit with a small detour to visit an orphanage for children in Albania. The Carmudi website posted regular updates on the progress made by Team 77 Getriebesand in the rally. HRH Crown Prince Hussein of Jordan participated in the rally three days before the ceremony, leading the 500 participants from Kian Khana to 26 tiresandparts.net

General Manager, Tires & Batteries Division and SpeedFit Vehicle Testing Centre, Al Habtoor Motors

Can you begin by telling us a little about yourself and your experience in the automotive industry? I am 47 years old from the UK, happily married and have three daughters and one son. I started my automotive career back in 1985 over 30 years ago as a parts apprentice for a Ford Dealership in Hull, UK. Since then, I have worked with various other manufacturers and gained valuable multi franchise knowledge across the aftersales sector working my way up to senior management today within Al Habtoor Motors, Dubai. You serve as the General Manager of both the SpeedFit Group and the Tires & Batteries Division of Al Habtoor Motors. In what ways do the two divisions complement each other? That is a good question. SpeedFit Group are a all make service facility and is our retail offering for changing tires. The majority of the tires changed within SpeedFit are our own brands - Avon Tires, General Tires & Sumo Firenza. Hence, this is a great opportunity to promote our tire brands across the region. What is the general outlook for the tire industry in the UAE and in the Middle East, both in the short term and from a long-term perspective? The tire industry is a very competitive market and is growing month on month. Short term, we see steady growth. However, over the long term, we expect additional growth with new laws and regulations coming into affect across the region. With the new laws in place, this will help stop sales of used and inferior tires. One issue that is going to have a great impact on the tire industry in Dubai is the issue of DOT. Distributors will soon be required to sell only tires that have been manufactured within a period of one year. Reputed manufacturers generally provide a warranty period of five years from the date of manufacture meaning that as long as they are unused, these tires are in fine condition and are perfectly fit to be used. Wholesalers are currently having difficulty selling tires that are not manufactured in the same year as retailers want to follow DOT norms. This situation where tires are treated on a par with fresh produce is highly challenging for wholesalers. How do you plan on tackling this issue? This is extremely challenging for distributors as well as our manufacturers. Already, within the UAE market, the DOT topic is high on the agenda. I understand the importance of fitting tires with fresh DOT but feel we should consider not changing to one year. In my opinion, this would affect tire availability across the region because distributors would tend to hold smaller stocks for their customers. Basically, the way we would tackle is to simply maintain a closer eye on stock movements as well as preparing a portfolio of stocks hold DOT information.

28 tiresandparts.net There is talk of RFID stickers becoming Customers in this region are highly price Where do you see potential for additional compulsory for all new tires. Do you sensitive. How do you normally tackle growth? think consumers are well prepared for this challenge when it comes to premium labelling and are aware about what the brands? There is always potential for additional label says about a tire? growth by introducing added convenient Normally, we do not get many challenges services such as Speedy Tires, Speedy We already have RFID in place here within when it comes to price. The majority of our Batteries fitted at your place of work or Al Habtoor Motors, we fully support the products are not highly priced and are more home. introduction of the labels which can stop of a mid range price. If we do encounter any unwanted tires from being sold in the challenges, we clearly explain to customers the What are the main challenges faced by market. I believe consumers are still not features and benefits of their perception of a the automotive industry in the MENA fully aware of RFID labelling and would high priced product. We also explain that their region? request more advertising across the safety is paramount and price should not really I have been in the GCC region for over 10 region to make them understand that they be an issue when protecting their loved ones. years, Bahrain for 3 years and the UAE for 7 should only purchase tires if these labels years and from my experience the biggest are present. The Tires & Batteries Division operates not just in the UAE but also in other GCC challenge is obtaining and retaining quality Do your brands cater mainly for the OE countries. What are the major differences experienced staff. Customer service is a or the replacement market? between the UAE market and other GCC priority and should always be maintained. countries? We cater for some OE with General Tires Many motorists here buy used cars that but we mainly represent the replacement UAE are probably the second biggest market do not have GCC specs. What difference market. for tires and battery sales behind KSA. The does this make from the service UAE market traditionally has vehicles which perspective? There are many brands of tires and are normally between 1-3 years old across the batteries in the UAE market. As a We have not experienced many used region. However, the vehicle parc for the rest vehicles that do not have GCC specs. If we distributor, what are your main criteria of the GCC, especially KSA, have much older for selecting the partners and brands do, we will handle the customers vehicles vehicles. So, when replacing tires price is very like any other vehicle serviced at SpeedFit. you work with like Energizer and Lukoil? important. Al Habtoor Motors only select worldwide The climate and terrain in the Middle For the benefit of our readers, can you East can vary from one extreme to the quality brands of Tires & Batteries. We please explain the concept of the SpeedFit have been offered lots of distributor other. What would you advise customers service center? In what way is it different here to keep in mind when it comes agreements. However, these have been from the typical service center? rejected because we believe in giving our to maintaining their vehicles in good customers quality products. For example, SpeedFit is rapidly growing and offers condition? country of origin is important to our customers value for money vehicle servicing, Regular servicing at SpeedFit, regular customers. Some examples of our country customer drop off, no appointments required, tire safety and brake checks, purchase of origin are USA, UK, Europe & Thailand for regular monthly promotions, RTA testing & only genuine OE or Global Auto Quality Tires and Germany/Spain for our batteries. registration and finally at our SpeedFit located Aftermarket Parts. in RAK Mall we will service your vehicle whilst Customers are increasingly conscious you shop. What measures can customers take to about the impact cars have on the conserve fuel and reduce costs? environment in other parts of the Can you please tell us more about your world. The Dubai government too is association with the RTA? Transfer over to LPG or apply Nitrogen Gas encouraging the use of environment into the tires. We do this at here at SpeedFit. friendly cars with plans to set up 100 Early 2014, we launched our partnership with electric charging stations by the end of RTA, offering customers the opportunity to test, In the runup to summer and the month of this year. With the penchant for SUVs register and insure their vehicles within our Ramadan when both temperatures and and larger cars in the MENA region, do head office in Umm Ramool. We currently have tempers are set to soar, can you please you foresee a shift in consumer thinking two testing lanes, testing over 100 vehicles give tips to Tires & Parts readers to make here in the near future? per day. We hope to expand this to three lanes their lives easier? How can we minimize later in 2015. We were also one of the first in tire blowouts and accidents? After living in the UK most of my life, I am the region to use the automated machine for also conscious about the environment registration, where the Mulkia cards, parking Ramadan is a special month and we hope emissions etc. I think this is a great initiative cards, fine payments can be processed. that blow outs and accidents do not occur. from the Dubai government. However, I However, unfortunately, this may happen. I am still not sure the residents will give up You opened a SpeedFit Service Center in would recommend all tires are checked not the SUVs they love so much. Ras Al Khaimah. What are your long-term only for wear and tear but sidewalls and plans for the SpeedFit network? What kind DOTs are checked. How satisfied are you with the business of growth do you expect in the next five to and general working environment in ten years? Al Habtoor Motors also provide a tire repair UAE when it comes to the automotive kit Fix&Go approved by major US, German industry? Our long term plans are to increase the network Italian, British and Japanese manufacturers to over 150 sites across the UAE and GCC within which can be used to repair your flat tire I am very satisfied with the working the next 10 years or sooner if possible. We are on the roadside in just 5 minutes. The environment that Al Habtoor Motors and currently searching for further sites within the advantage of this is that it reduces your risk SpeedFit provide to their employees. UAE and looking to franchise SpeedFit across of accidents whilst you are changing your However, when driving around, some back the rest of the GCC. We expect growth year on tires. You can also travel over 1000 kilmeters streets, I do see some automotive garages year to be in the region of over 250%. However, using the same tires. Finally, both myself that do concern me relating to working this is of course dependant on site allocation. SpeedFit & Al Habtoor Tires & Batteries wish conditions. you all Ramadan Kareem.

29 tiresandparts.net The Al Dobowi Group has a longstanding partnership with the Dubai Taxi Corporation. At its annual gathering AL DOBOWI RECOGNIZED BY that the company held for its strategic partners, vendors and partners on May 26 at the Marriot Hotel in Dubai, DUBAI TAXI CORPORATION FOR DTC honored Al Dobowi Chairman, Surender Kandhari, for the contributions the company has made to make LONGSTANDING PARTNERSHIP driving safe and comfortable for DTC drivers. At the gala event, Engr. Ahmad Khalfan Al Suwaidi, CEO of Dubai Taxi Corporation, expressed his gratitude to all the partners and encouraged them to work consistently on creating a more meaningful and rewarding business relationship. He added that for both DTC and its partners, it was crucial to come up with creative methods of delivering top-notch services while achieving business goals. He encouraged everyone to communicate directly and openly using all channels including social media. The relationship between DTC and Al Dobowi began over a decade ago when Al Dobowi began supplying the DTC fleet with Hankook batteries that had been customized for taxis in 2005. The Hankook Calcium Sealed Maintenance‐Free batteries are manufactured by Atlas BX using the most advanced technology. From 2009, Al Dobowi has provided tire management services as well to DTC. Al Dobowi supplies Hankook Ventus S1 and Optimo ME02 tires sourced from Hankook, the seventh largest tire manufacturer in the world. These tires have been designed specifically for taxis with the ability to handle extreme weather conditions.

Currently in its 17th year, the Monster Jam tour draws over BKT SUPPORTS MONSTER four million viewers across the globe and will return to Europe to repeat last year’s success. For the second year running, BKT is the official and exclusive tire supplier in JAM TOUR FOR SECOND a deal that was struck between Balkrishna Industries Ltd. (BKT) and Feld Motor Sport. Feld Motor Sport organizes and CONSECUTIVE YEAR promotes Monster Jam. The agreement will be valid till the 2018 season. In view of the challenges posed by the Monster Jam tour, The Monster Jam Tour is a perennial crowd favorite and makes for thrilling action on BKT designed a special BKT Monster Jam Tire to help TV with timed races for huge trucks and visually stunning feats. The tournament is a the trucks participating in the contests to ramp up their definite challenge for both the trucks and the tires when it comes to the mechanical performance and give them better resistance to impact. stress they undergo. This year, the Monster Jam Tour will be adding two European countries to the itinerary with stops at the Mestalla Stadium in the Spanish town of Valencia on June 6, the Vicente Calderon Stadium in Madrid on June 13, and the Estadio Olimpico Lluis Companys in Barcelona on June 20. The second European country to be added to the Tour is Belgium, where the last European event of the Tournament was held at the King Baudoin Stadium in Brussels on June 28. BKT became the official sponsor of such a large-scale event as part of a well planned marketing strategy to promote the brand. This strategy has paid rich dividends with the company becoming a key player in Off-Highway tire segment mainly thanks to the extensive coverage the brand has received in the media worldwide. BKT’s promotional and advertising campaigns in combination with its extensive participation in international trade shows has tremendously boosted both its sales and brand awareness.

30 tiresandparts.net MICHELIN PROMOTES SUSTAINABILITY INFINITY WITH NEW NR JV IN INDONESIA TIRES BOOSTS PRESENCE IN EUROPEAN MARKET

When you hear WWF, the first thing that comes to mind is the World Wrestling Federation, but Infinity Tires, a subsidiary of the Al Dobowi this is also the acronym for the World Wildlife Federation. Now, in a bid to promote sustainability, Group, has announced that the company the Michelin Group has joined hands with the Barito Pacific Group in Indonesia to reclaim will be boosting its presence in Europe with 217,000 acres of land that has been ravaged by deforestation for the purpose of cultivating additions to the team and a new sales office in and processing natural rubber. The entire operation will be overseen by WWF to ensure that Spain. The team has two new additions to helm the farming and reforestation techniques used on the farms are natural, sustainable and eco- the company’s push into the European market. friendly. Both Mitchell Peeters, the new Executive The Barito Pacific Group is a broadbased Indonesian conglomerate with interests in property, Director and Riccardo Costa, the General petrochemicals, plantation and forestry sectors and will have a 53 per cent stake in the venture Manager were previously with Goodyear and while Michelin will contribute USD 55 million to the joint venture. The land for cultivation will work out of the European Sales office that will consist of three concessions located in the provinces of Jambi in Sumatra and North-East has been set up in Madrid, Spain. Kalimantan-Timur in Borneo. Rubber trees will be planted on at least half the area, which are They are both veterans of the international expected to yield about 80,000 metric tons of rubber on an annual basis. The remaining area tire market with 40 years of expertise between will be used for conserving and creating a natural environment and for community crops. The them and have had stints with renowned new project is expected to create at least 16,000 direct and indirect jobs over the long term. companies like Pirelli and Goodyear. Commenting on the new additions, Surender Singh Kandhari, Chairman of the Al Dobowi Group said that with their indepth knowledge PIRELLI 2013 ANNUAL REPORT PROVES TO BE of the industry and expertise, they will definitely help to cement Al Dobowi’s position A PRIZE WINNER as a leading supplier of tires to the European Pirelli has proved to be innovative when it comes to the quality, design and performance of market. Over the past 15 years, Al Dobowi’s its tires. The company recently proved it is just as innovative when it comes to its marketing, Infinity and Eternity brands have turned into design, communication and branding strategies. Ten tremendously talented people were household names in Europe, and have been tasked with the job of preparing the Pirelli annual report named “Spinning the wheel” and recognized by customers both for their quality were essentially asked to reinvent the wheel for designing the report. At the European Design and price. He concluded by saying Mitch and Awards, which were held recently in Istanbul, their efforts made such an impression on the Ricardo would definitely help the Al Dobowi judges that “Spinning the Wheel” received two prizes for graphics and design. It received the Group succeed in its quest to deliver the Gold Trophy Award, which is one of the highest prizes at the awards and also received the third highest level of customer service. prize in the category of Annual Reports. Mitchell Peeters said that it was a real privilege “Spinning the Wheel” was chosen from thousands of reports that were submitted for the award. for him and Riccardo to join a leading global It was developed in close collaboration with the Cacao Design agency which provided Pirelli company like Al Dobowi. Over the past few with assistance for the graphics for the report. The accolades received by Pirelli highlight the years, they had witnessed the growth of the company’s success in the areas of communication and design. Back in 2012, the company had Infinity and Eternity brands and now they received the Certificate of typographic excellence for its innovative approach to typography. have an opportunity to play a role in shaping The awards received by Pirelli at the International Design Awards are indeed a great honor their success. Once they have settled into their for the company as the jury for the awards comprised some of the most influential design new roles, their priority would be provide professionals in the world, including the editors of some of the most well-known design better service to Infinity’s customers in Europe publications in Europe. In the category of annual reports where it won third prize, Pirelli was with further expansion into Africa and North competing with over 1,000 entrants drawn from 52 countries. America as a natural progression. The most notable feature of the 2013 report was that it is presented with a vertical tilt of 45 Riccardo Costa further commented “In order to degrees so that the entire weight of the three volumes in the report is supported on its lower grow our European business, we will provide right corner. The position becomes possible only due to the die-cutting used in the three books marketing activities focused on ensuring the and their container. sales of our products through our partners in the local markets supported by value added Pirelli’s annual report for the financial year 2014 was also done in a different manner with programs.” assistance from Cacao Design, showcasing the creations of three renowned young street artists.

31 tiresandparts.net AL RAHALA INTERNATIONAL TRADING CO. L.L.C. Tel: +971-4-2286722 Fax: +971-4-2279076 www.rahala.ae AL RAHALA INTERNATIONAL TRADING CO. L.L.C. Tel: +971-4-2286722 Fax: +971-4-2279076 www.rahala.ae COOPER DEBUTS ROADMASTER TIRE IN NEW SIZE FOR LOGGING CONTINENTAL CAMPAIGN AND MINING APPLICATIONS OFFERS PUBLIC CHANCE TO SHARE MEMORABLE TRIPS

Cooper Tire & Rubber Company highlighted the popularity of the Roadmaster tire with a new addition to the range. The company officially announced that it will be adding a new size to the Roadmaster RM230 HH tire. This new tire has been optimized for heavy-duty applications, like mining Leading German tire manufacturer is offering members of the public and logging. a chance to take a trip down memory lane by giving them a platform The Roadmaster RM230 HH tire already has a to share their memorable drives. For this purpose the company has design which is durable enough to resist stone launched a promotion named “Treads of Life” in close collaboration penetration, is cut and chip resistant and comes with renowned personalities from the radio, racing and digital arenas with a 18-ply rating (load range J) construction. The to highlight the importance of tires in the daily life of motorists. tread has a depth of 22/32nds, and the tire is highly The Emirati digital sensation MaxofArabia, Egyptian racer Rami Serry suitable for offroad use with a stone protector ledge and the Saudi DJ Alaa Al Mansari tied up with Continental for the 360 and lugs. The new size of the tire that is available is degree promotion which will use film, digital and print media and 275/70R22.5. will run in five countries including Egypt, Oman, Qatar, Saudi Arabia According to Gary Schroeder, Cooper’s Director of and UAE. Commercial Vehicle and OEM Sales, the new size Those who participate in the competition can share images of their was designed based on feedback from Canadian most memorable moments at the wheel by uploading images on the loggers, who said that a strong trailer tire would be TreadsofLife.me website or on their own social media pages with the a good addition to the Roadmaster range. hashtag #TreadsofLife to win attractive prizes like GoPro cameras. Schroeder added that loggers and miners work The ‘Treads of life’ promotion is Continental’s first bilingual and in very difficult conditions where trailer tires have multimedia campaign in the Middle East region highlighting the to be really strong to withstand the rigors of the company’s growing focus on the Middle East market, especially after working environment. This leads to a shorter life for shifting its regional head office from Hannover to Dubai. the tires. According to Dirk Rockendorf, Head of Marketing at Continental As compared to most highway trailer tires which Middle East and Africa, through the ‘Treads of Life’ campaign, have tread depths ranging from 12/32nds to customers get a chance to share memorable trips they have taken 16/32nds, the new RM230 HH comes has a very with others. He added that the tires used for a journey can be one the deep tread at 22/32nds. This deeper tread helps factors that make a trip forgettable or memorable. minimize damage from rubble that is normally seen off-road including tree roots and rubble. The special The print and online campaign for the “Treads of Life” promotion compound that is used in the tire is also useful for uses several images evocative of different types of journeys to limiting damage from scrubbing when the tire is create an emotional connection between motorists and their tires. used on the pavement. All the motifs used in the campaign share a common look and feel. The television campaign consists of a series of videos that have In addition to being more durable, the tire can be been artfully edited to depict the qualities of Continental tires while retreaded and used multiple times as it comes with bringing these journeys to life. a high tensile strength four-belt package.

34 tiresandparts.net

Automechanika Dubai is one of the biggest automotive events that takes place on an annual basis and features a wide range of international participants. Leading manufacturers and distributors from different countries of the world visit the show to keep up with the latest trends DOUBLE COIN MAKES and the best service offerings in the automotive industry. This year, the exhibition was held from June 2 to 4 at the Dubai International CONSIDERABLE IMPACT AT Convention and Exhiition Centre. AUTOMECHANIKA DUBAI Double Coin participated in the show through ZAFCO, its distributor in the UAE. The company’s brands occupied prime space at the ZAFCO stand which proved to be a crowdpuller at the show with an effective display of tires from the TBR and OTR tire categories. Some of the notable tires from the Double Coin range included RR202 (315/80 R22.5), RLB450 (315/80 R22.5), RLB200+ (1200 R24), REM2 (23.5 R25) and RR905 (385/65 R22.5) Double Coin has a history of achieving the maximum sales volume in Chinese history. At the event, the tires from Double Coin definitely made an impact on visitors with their technological features and impressive performance. The Double Coin area of the ZAFCO booth was elegantly branded and proved to be a center of attention for visitors. The walls were branded with the artwork flexes of tires from the OTR and TBR range, and the catalogs and branded giveaways on the counter contributed significantly to promoting brand awareness. Many domestic and overseas industry professionals were drawn to the Double Coin booth for discussions and consultations regarding products, technical guidance and potential opportunities for cooperation.

Priorities and participating in the Teen Distracted Driving Prevention COOPER TIRE CHOOSES TEEN Summit held by the US Department of Transportation as a keynote speaker. Even during his hectic race schedule, he has always found time RACER TRISTAN NUNEZ TO to make appearances at high schools in a bid to encourage students there to sign the pledge to avoid texting while driving. TARGET TEENS Speaking about his partnership with Cooper, Nunez said that Cooper has been his racing sponsor for a long while and he won his championship victory in 2012 on Cooper tires. It has made him very happy to expand this partnership on the track to focus on driver safety off the track. Surprisingly, he said that he felt safer driving on the racetrack than on public roads due to the dangers of distracted driving in normal traffic. With Cooper’s emphasis on tire safety and tire maintenance and Nunez being a passionate advocate on the need to minimize distraction while driving, the Cooper team is all set to help drivers focus on driving without distraction in order to increase road safety, especially in the case of teen drivers. Mike Simon, Cooper’s Vice President of Marketing said that though the tires may of the best quality like Cooper tires, the distracted behavior of motorists while driving can affect their safety on the road. Hence, it made sense to tie up with a youth icon like Tristan to get young drivers to pay more attention to their safety. Research has proved that most consumers stay within a range of three feet from their phone and generally the temptation to take incoming calls and to send or receive texts proves to be irresistible Therefore, it is crucial to share tips with Cooper Tire has teamed up with 19-year-old teen racer Tristan Nunez, consumers on how to minimize or eliminate the dangers of distraction. who is a professional race car driver for the Mazda factory to increase Some tips that drivers can follow to reduce their level of distraction awareness of the dangers of distracted driving among teens. Cooper’s while driving include downloading an app to disable the use of mobile partnership with Tristan Nunez will involve collaboration on web and phones while on the go, keeping phones in the trunk before starting social media campaigns, public speaking appearances and other the car or asking a passenger to take calls or answer texts while driving. activities to raise awareness about the issue. Cooper has long been an advocate of tire safety with a dedicated Though drivers belonging to all age groups are at risk from distracted section on tire safety on the company website coopertire.com and a driving, the public awareness initiative by Cooper will initially focus on history of developing innovations to help motorists keep tabs on the younger drivers as studies have shown that teens spend almost a quarter condition of their tires. of the time they are behind the wheel in a state of distraction. For instance, both the CS5 Touring tire for passenger cars and the Nunez has gone from strength to strength in his short career as a Discoverer SRX tire for the SUV/CUV segment come with a Wear Square professional racer and is currently a full time driver in the TUDOR as part of the tread design at six reference points around the tire. As the United SportsCar Championship Series. He has been a part of many tread wears out, the Wear Square changes shape and serves as a visual other campaigns to help drivers make better driving decisions. These indicator of tread wear and possible issues like problems with wheel initiatives include the formal launch of the Dnt txt n drV Foundation alignment and uneven wear. in 2014, addressing one of the largest gatherings of highway safety professionals at the Lifesavers National Conference on Highway Safety 36 tiresandparts.net BKT REVEALS DETAILS OF BHUJ GREENFIELD FACILITY AT DEALERS MEET

Sanjay Gautam, Group Chief Strategy & Commercial Officer – Automotive Business Group of KAPICO Group Holding Co who delivered the keynote address and was also the chief guest at the event highlighted the fact that BKT is the flagship OTR tire brand of AUTO1 TireS. In fact, KAPICO commenced tire operations in Dubai due to its partnership with brands like BKT which has a wide range of quality tires in the off-highway segment. It was Anshul Samant, Export Manager at BKT Tires who spoke at length about the Bhuj facility as part of his presentation on the developments and future of BKT. He revealed that the company is scaling up its technological capabilities and production capacities in a bid to meet the expectations of global customers. The Bhuj plant which is located on a site covering 300 acres and has been equipped with state of the art technology for manufacturing huge OTR tires is set to be a game changer in the tire industry. BKT is the only Indian company to have such facilities and the factory will be fully operational by the end of 2015. The main highlight of the facility is that it will have an integrated full-fledged test track that will be used by the Anshul Samant, Export Manager at BKT Tires company and other market leaders for testing their tires and equipment. Thus, BKT will join the select club of Balkrishna Industries Ltd (BKT), the Indian tire manufacturer has recently made its global companies which have such a test facility. presence felt as a key player in the off-highway tire segment with several marketing Other notable initiatives announced by BKT at the initiatives like its partnership with the Monster Jam tour in North America and Europe. dealer’s meet was the establishment of the BKT Overseas The company recently revealed more details of its ambitious plans for its Greenfield office for OTR’s in Tennessee, new OEM homologations, facility in Bhuj, Gujarat at a dealers meet held on the sidelines of the Automechanika the renewal of the partnership with Monster Jam, Dubai tradeshow which took place in Dubai from June 2 to June 4. the ramp up of its social media presence and various BKT organized the gathering of Off Highway Tire dealers in partnership with AUTO1 corporate social responsibility initiatives under the fold TireS on the first day of the show at Hotel Holiday Inn in Dubai. The event was well of the “We Care” program run by the BKT Foundation. attended by the entire fraternity of off-highway tire dealers across UAE. At the Close to 50 sizes of tires are under development and event, Chandramouli Jayaraman– General Manager – AUTO1 TireS spoke about his are expected to hit the market by the end of 2015. With company’s longstanding association with BKT. He expressed his gratitude to the initiatives like these, BKT will definitely emerge as a company’s dealer partners in the UAE who played a key role in establishing BKT Tires leader in the OTR tire segment both in the UAE and at as one of the leading specialty tire brands in the country. the global level.

Nankang Rubber Tire from Taiwan has unveiled a new tire named the SP-9 to NEW NANKANG TIRE cater to the booming SUV and CUV car market. The company claims the new tire named Nankang SP-9 offers just the right blend of safety, comfort, mileage and CATERS TO GROWING SUV performance with a new generation rubber compound, optimized tread design and pitch sequence. AND CUV MARKET The new rubber compound that has been incorporated in the tire and the new pattern for the tire design is the outcome of extensive research. The tread consists of uniformly thin sipes, giving the tire the benefits of less rigidity, better comfort and higher stability. The pitch sequence of the tread was simulated using the latest computer technology in order to reduce the rolling noise outside cars. The symmetric pattern has the added benefit of minimizing uneven wear with regular rotation of the front and rear tires. The SP-9 has also been named as “Cross Sport,” and is an ideal fit for vehicles belonging to the SUV and CUV segments as it delivers excellent handling and stability for highway, urban and offroad driving. The tire comes with intensive lateral grooves and four central circumferential grooves for efficient evacuation of water, thus minimizing the risk of hydroplaning. Motorists will greatly benefit from the shorter braking distance and the agile handling the SP-9 offers, both on wet and dry roads. The SP-9 comes in 38 sizes of V and H speed ratings, ranging from 40-series to 70-series, rim range from 16” to 21”, section width from 215 to 285.

37 tiresandparts.net The new flagship retail outlet will have a broad range of passenger, light truck, commercial vehicle tires and specialty tires. Fleet customers can benefit from premium services like regular on site visits from CUSTOMER DEMAND SPURS EUT representatives to monitor tire pressures or refill nitrogen gas. Highlights of the product range CONTINENTAL AND EUT TO OPEN include the ContiCoach HA3 AC which was designed especially for the high temperatures in the Middle NEW FLAGSHIP FACILITY East with Active Cool technology. The mainstay of the product range will of course be Continental’s line of award-winning premium tires like the ContiSportContact 5P and ContiPremiumContact 5. These tires will definitely have great appeal for the customers in the UAE with their technologically advanced features to handle the heat of the roads in the UAE during the upcoming summer. The new showroom and service center will be the only location in the UAE to offer Bead Bazooka, which minimizes the refilling time and is the most powerful standard inflation product in the market. Additional services that will be provided in the showroom include nitrogen gas tire filling services for increased performance, fitting facilities, balancing, alignment, rapid oil change, vehicle AC repairs, brake disc skimming and minor mechanical repairs. Ahmed Mewafy, General Manager of EUT said that with the opening of the new facility, which is the company’s second outlet in Dubai, EUT will be able to cater better to the growing number of customers who prefer to buy premium tires. Driven by customer demand, the distributor for Continental Tires in the UAE, Emirates Commenting on the opening Andreas Bertram, for Universal Tires (EUT) has opened a state of the art Continental showroom and Managing Director for Continental Middle East service center in Dubai. This is the third outlet for Continental tires in the UAE and the said: ““The new EUT commercial space allows us to opening of this third center highlights the success of the partnership between the showcase our expanding product line as we continue two companies. EUT is part of Abdulla Al Masaood and Sons Group, a major diversified to develop innovative product categories to cater to group with strong credentials in the automotive sector. changing market needs.” The new showroom and service center in Al Quoz was formally opened to the public Dr. Hartmut Wöhler, Vice President EMEA Passenger on 27th May in the presence of senior executives from Continental Tires and EUT like and Light Truck Tires summed up the sentiment Humaid Al Masaood, owner and son of H.E Abdulla Al Masaood, Andreas Bertram, at the occasion perfectly when he said the new Managing Director for Continental Middle East, and Ahmed Mewafy, General Manager showroom and service center perfectly represented of EUT. They were joined by two top management representatives from Continental all the Continental brand stands for - a premium - Herbert Mensching, Vice President EMEA Truck Tires, and Dr. Hartmut Wöhler, Vice tire brand, engineered in Germany, with a complete President EMEA Passenger and Light Truck Tires and other VIPs. product portfolio.

to cater better to customers in the region with products that are more suited to their needs. BRIDGESTONE RELOCATES Currently, APTC has over 90 employees drawn from diverse countries including Japan, India, Thailand and Italy. The stated TECHNICAL CENTER IN goal of the new center is to be a regional technical center in every sense of the term, by offering products that offer a very high level of safety and quality that have been customized for THAILAND the use of customers in the region Hideki Komatsu, Bridgestone Corporation’s senior officer Bridgestone Asia Pacific Pte. Ltd. , Bridgestone’s subsidiary in the Asia Pacific responsible for global innovation said that the new center region, recently marked the official opening of its new technical center, the will play a key role in achieving Dan-Totsu in the Asia Pacific Asia Pacific Technical Center (APTC) in the Pathum Thani Province of Thailand. market, a market that is growing and evolving rapidly. APTC The facility was moved from its smaller location north of Bangkok in order to will assist Bridgestone in its drive to focus more on research accommodate bigger, more technically advanced machinery. In comparison and development, thus improving the quality of its products to the previous site which was used for research and technical testing from and its business. 2013, the larger premises in Pathum Thani offer greater facilities and provide “By working close to the markets, APTC will enable Bridgestone more space. Though the company had relocated the technical center to to grasp changes in our customers’ needs, and reflect them Patum Thani back in March, the formal opening of the new Center was held in the development of our products,” added APTC managing only in May. According to Bridgestone, this new facility will help the company director, Naoto Yamagishi.

38 tiresandparts.net KUMHO BAGS A’ DESIGN AWARD The A’ Design Award and Competition is meant to encourage and showcase the best designs, design concepts and the products with best design on FOR FUTURISTIC MAXPLO TIRE a worldwide basis. It covers all industries and creative disciplines and awards are given at four levels – iron, silver, gold and platinum in different categories. It was therefore a great honor for Kumho Tires to bag the Platinum A’ Design Award in the Futuristic Category for its Maxplo tire as Platinum is the highest level. The Maxplo tire is a concept tire with a super- low aspect ratio that was conceptualized to demonstrate how the tires of the future may look. The company received the Platinum A’ Design award along with the winners from 89 other different categories at a gala function that was held in Italy. Maxplo is meant to be the “ultimate all-weather product” with the perfect tread design to handle all seasons and terrains. The tire comes with tread blocks that offer a clever blend of circumferential and three-dimensional grooves which can be adjusted for effectively pumping water away from the contact patch in the summer. In wet conditions that are seen offroad and in slushy conditions, the treads become broader to maximize the braking distance and traction. Retractable spikes meanwhile make it easier for the tires to deal with snowy and icy conditions. HANKOOK PREMIERS KINERGY 4 S ALL-SEASON TIRE GOODYEAR AND SUMITOMO on the outer side ensures that AGREE TO DISSOLVE the tire has higher resistance to aquaplaning even in wet and PARTNERSHIP snowy conditions The inner tread has been It was an alliance that lasted 16 years, but now Goodyear customized to handle winter and Sumitomo Rubber Industries Ltd. have agreed to conditions with densely go their separate ways. Goodyear and SRI formed the packed sipes and blocks to global alliance in 1999. At that time, Goodyear paid enhance braking ability in Sumitomo USD 936 million to settle the difference winter conditions. V-shaped between the value of the respective businesses being crosswise grooves in the tread consolidated and the agreed-upon shareholding ratios. give motorists better control As part of the separation agreement, Goodyear will pay in snowy conditions. Drivers SRI USD 271 million as a preliminary payment and a From 2018, the use of special winter tires will find it easy to keep an eye second installment of USD 55 million in another three becomes compulsory by law in Europe on tread wear with the tread years. and many other parts of the world. Hence, wear indicators that have been most of the top tire manufacturers in integrated into the tread grooves This agreement will finally resolve a dispute that has the world have recently launched all- at regular intervals. been going on for the past 15 months between the season tires and the segment is gaining two companies regarding violation of antitrust laws Hankook has been working on increasing popularity among customers. without the intervention of an external arbitrator. developing an all-season tire External arbitration would have been a costly and time Hankook is the latest entrant in the all- from the 1990s and was quick consuming process. season fray with the company launching to realize the potential of this the Kinergy 4S. The 4 S in the name segment. The predecessor of the As an outcome of the settlement between the two signifies “Four Seasons” and attests to the Kinergy 4S, the Optimo 4S, was companies, Goodyear will now have exclusive rights fact that it performs equally well in both also well equipped for the winter for the sale of Dunlop consumer and commercial tires summer and winter. This makes the tire a season with the prestigious Blue in the replacement and original equipment markets very attractive option for customers who Angel certification from the through most of Europe and the replacement markets do not want to buy special tires for winter German Federal Environment in North America. but want to comply with the law. Agency (UBA) due to its Sumitomo, meanwhile will get the rights to sell The tire would be compliant with the law combination of fuel efficiency, Dunlop-brand tires to the subsidiaries of Japanese auto even in countries that have requirements safety features and performance. manufacturers in Mexico, Canada and the US in addition for winter tires as it sports the snowflake Gangseung (“Tony”) Lee, to Goodyear’s 75-percent stake in Goodyear Dunlop and M+S symbols. Hankook’s Vice President of Tires North America Ltd., including the company’s Marketing and Sales for Europe factory in Tonawanda, N.Y. According to Hankook, the Kinergy 4S effectively combines the advantages said that the main priority Goodyear CEO, Richard Kramer said in a statement that of a summer tire with those of a winter when developing the new though the company has benefited from the alliance, it tire. It offers shorter braking distances all-season tire was to get the is now in a position to pursue an independent strategy. and excellent handling on both dry and right combination and features With the successful resolution of the dispute, Goodyear wet surfaces even at high temperatures. of both winter and summer is now poised to become more flexible in its operations Meanwhile in cold conditions or with low tires in a single tire to offer and focus on profitability and performance. to medium snowfall, it offers high traction maximum benefit to motorists. He added that Goodyear is committed to a smooth and good braking performance on slushy The Hankook Kinergy 4S helps transition that will not cause any inconvenience to surfaces. motorists avoid the hassle of the company’s customers in Europe, North America changing tires for the summer The Kinergy 4S has an asymmetrical tread and Japan. The dissolution of the partnership will and the winter while they stay configuration, and incorporates several not have any adverse effect on Goodyear’s financial mobile all through the year elements from its predecessor, the Optimo targets for 2015 and 2016 financial targets or its capital without any compromise when it 4S, though the tire has been revamped allocation plan as the amount to be given to Sumitomo comes to their safety or legality. from scratch. The “summer shoulder” now will be covered by the USD 600 million designated for has larger blocks with stepped tie bars The option is particularly feasible restructurings under the capital allocation plan. separating the blocks, to conform to the in areas which do not have Sumitomo said that the agreement with Goodyear stricter norms for summer tires. The tire very heavy snowfall and have will give the company its very own manufacturing has higher stability due to its five-rib tread relatively moderate climates and and research facilities in Europe and North America design and comes with special summer also for urban areas. and a greater degree of independence in its business, sipes on the outer tread blocks for better The Hankook Kinergy 4S range particularly with regard to its dealings with Japanese steering precision even when driving at will initially hit the retail market automotive manufacturers for the supply of OEM tires. relatively high speeds on dry surfaces. The in 45 different sizes ranging from Sumitomo will now focus on making Falken a stronger, bonding between silica and rubber has 14 to 18 inches in series 70 to 40 more international brand been maximized due to higher dispersion and with tread widths varying The agreement is subject to final approval from of silica and the tire has an extra-wide from 155 to 255 in T, H and V regulatory bodies. belt package to increase its durability and ratings and in some cases also as the lifespan of the tire. These features in extra load. addition to the four main slanted grooves 40 tiresandparts.net Whatever be their individual requirements, visitors to the ZAFCO booth were able to see tires from all tire categories as ZAFCO ZAFCO PROVES TO BE A STAR stocks and distributes all types of tires including TBR, PCR and OTR tires. A new addition to the ZEETEX portfolio was the AT AUTOMECHANIKA DUBAI range of ZEETEX Batteries and Lubricants. Interesting promotional activities at the ZAFCO stall included a “Net the Ball” activity to win branded footballs by shooting the ZAFCO is a regular participant in the annual Automechanika Dubai trade show. This year ball into a basket fashioned from tires. round, the ZAFCO stall at the event attracted thousands of visitors drawn from different Another great draw was a photobooth parts of the world, especially from the MENA region. The stall effectively showcased products where visitors could have their photos from five different brands including the company’s own brand ZEETEX, Otani, Double Coin, taken. Forceum and Accelera. With the ZAFCO booth attracting considerable footfall from visitors and exhibitors drawn from diverse countries in the MENA region, participation in Automechanika Dubai was definitely of great benefit to the company. ZAFCO also used the Automechanika session organized by Business Guide Africa to promote its offerings to potential customers from Africa. Commenting on the company’s participation in Automechanika Dubai, Raghavendra Sanga – Head of Product Communication & Marketing at ZAFCO said that just like in the previous year, the ZAFCO team would do its best to capitalize on the leads obtained during the show and build long-term relationships true to its tagline of “Growing Together’. Car tires lose about 1-2 pounds of air pressure per month on average (less in the summer, more in the winter). MICHELIN SCORES PORSCHE FITMENT LASSA TIRES SIGNS USD 24 MILLION SPONSORSHIP DEAL Porsche AG has opted to have Michelin Pilot Sport Cup 2 ultra-high performance tires as the OE for its new 911 GT3 RS model. The car will WITH FC BARCELONA be fitted with 265/35 ZR20 size tires in the front and 325/30 ZR21for the rear. According to Michelin, these tires can be designated as road- legal track tires as they combine the best features of both road and motorsport tires, giving it just the right combination of safety and performance. This is the latest in a long line of OE fitments for the Pilot Sport Cup 2 tires. These tires were also chosen by Porsche for its Cayman GT4, 918 Spyder, and 911 GT3 models. Michelin developed the Pilot Sport Cup 2 in close collaboration with Porsche and customized the tires in line with the German manufacturer’s requirements, starting with the tires for the 918 Spyder. From that point, the tires for each model were fine-tuned based on the references of the Porsche engineers. In the case of the GT3 RS model, tires were developed in sizes larger than those for the GT3, with contact patches that were bigger by 20 per cent in the front and 18 per cent in the rear. This improved the dynamic handling of the car on the track and gave it greater grip. The Pilot Sport Cup 2 tire is ideal for both everyday use and for high performance scenarios like the racetrack. It effectively leverages Michelin’s expertise in motorsports with the use of technologies used Lassa Tires, has signed on as a global sponsor of the on the track. These include “Bi-Compound” or the use of different leading Spanish football club, FC Barcelona, in a USD rubber compounds for the inner and outer sections of the tread. 24 million deal. In addition to the football team, all Another innovative feature borrowed from the racetrack is the “Track the club’s indoor sports teams including the handball, Variable Contact Patch 3.0”, that ensures the pressure in the tire’s roller hockey, basketball and five-a-side football contact patch is always optimized to guarantee that the same amount teams will now be rebranded as FC Barcelona Lassa. of rubber is in touch with the road, even while cornering. Hence, Lassa, which is owned by the Turkish company, Due to these innovations, the Pilot Sport Cup 2 tire lasts 50 per cent Brisa, will benefit from wide-ranging promotional and longer than its predecessor, the Pilot Sport Cup+. On the racetrack, it branding rights. This will be the first time that all the can be paired with powerful racers to yield faster lap times while on teams under the FC Barcelona will have a common the road it offers better resistance to aquaplaning and a high level of commercial partner. Lassa Tires is also making history safety and performance. as the first Turkish brand to undertake the global title When it comes to winter tires for the 911 GT3 RS, Michelin has been partnership of all indoor sports teams of a club. approved as the sole supplier with Porche picking the Michelin Pilot This deal highlights the widespread popularity of FC Alpin 4 N0 tire in sizes 245/35R20 91V XLTL, and 315/35R20 110V XLTL. Barcelona, which is one of the most renowned soccer clubs in the world. Barcelona Vice President Javier Faus commented on the deal saying that Lassa Tires is a really suitable partner as it is part of one of the leading industrial groups in Turkey, where FC Barcelona has a huge fan following. As an outcome of this deal, the club will be able to reach out to its fans in all the regions of the world where Lassa Tires operates. Brisa is the seventh largest manufacturer of tires in Europe and its tires are available in over 60 countries. The deal is for a period of four years.

42 tiresandparts.net Automechanika Dubai is one of the biggest annual trade shows in the automotive calendar with a wide range of international MARSHAL TIRES BOOSTS MENA participants. Leading manufacturers and distributors from the region, and indeed PRESENCE WITH PARTICIPATION IN the world visit and participate in the show to network and expand their footprint at AUTOMECHANIKA DUBAI the regional and global level. Marshal Tires participated in the show through Varga Trading Co. LLC, its distributor in the UAE. The company’s tires occupied prime space at the Varga booth. Speaking about Marshal’s participation in Automechanika Dubai, Alireza Moaref, Managing Director of Varga Trading Co. LLC said, “Marshal’s participation in Automechanika Dubai is an extension of Varga’s longstanding partnership with Marshal Tires. The area of our booth that showcased Marshal Tires was impressively branded with Marshal’s signature colors and tagline of “unlimited performance”. The branded football giveaways and the photo booth that captured images of the visitors in a variety of poses added to the fun factor in addition to significantly promoting brand awareness. At the show, Marshal Tires definitely made an impact on visitors by showcasing new Marshal Tires is on an expansion drive in the MENA region. A brand belonging to the Kumho patterns. Many domestic and overseas Tire Co. from Korea, Marshal Tires was formerly known as Samyang Tires, and has maintained industry professionals were drawn to the a presence in the region from the late 1970s through its authorized dealer, Varga Trading Co. Varga booth to forge new partnerships LLC. Varga recently played a key role in launching the Middle East website of Marshal Tires. and provide customer feedback that will Marshal Tires has considerably strengthened its presence in the GCC countries by making an be invaluable for the development of new impact at Automechanika Dubai trade show which was held from June 2 to 4 at the Dubai tires. International Convention and Exhibition Centre. Super Chevy Show 14-15 Aug 2015 This two-day event is one Bandimere Speedway, Mor- Morrison of the highly anticipated rison, USA shows in Morrison. This year, it promises to give visitors more reasons to enjoy as it will present the latest and coolest automotive-related products and services in town.

Minasparts 19-22 Aug 2015 As one of the leading trade EXPOMINAS, Belo Hori- shows in Brazil, this will zonte, Brazil showcase the ways and latest strategies in further improving the country’s automobile sec- tor. The organizer anticipates generating 120 million and gathering more than 25,000 visitors at this year’s edition.

Cambodia Auto Parts 21-24 Aug 2015 Cambodia Auto Parts & Acces- Diamond Island Conven- & Accessories Exhibi- sories Exhibition is a huge au- tion and Exhibition Center, tion tomotive event which show- Phnom Penh, Cambodia cases wide-ranging products such as windows, tires, trims, transmissions, suspensions, speedometers, spark plugs, shock absorbers, sensor sys- tem, seats,etc.

This vehicle trade fair is ideal Stadtpark Norderstedt, Nor- Auto Show Nord 22-23 Aug 2015 for car aficionados as it exhib- derstedt, Germany its the top 25 best-selling car brands in Germany. Visitors will surely feast their eyes on around 120 new cars of the season to be unveiled in the trade show floor. Popular companies, including Airport Hamburg, Kiesow, Autoglass, DEKRA, and ADAC will also be represented.

This event showcases wide- Moscow International 24-27 Aug 2015 Expocentre Fairgrounds, Motor Show ranging parts and compo- Moscow, Russia nents from the different parts of the globe. Industry profes- sionals visiting the show will get a chance to meet other experts in the field and to explore the country’s automo- tive industry.

Automotive Manufac- 26-28 Aug 2015 This event will give visitors Hanoi International Center turing Vietnam and industry professionals a for Exhibition, Hanoi, Viet- chance to explore the newest nam developments in auto parts production and technologies. It will also give them fresh insights regarding productiv- ity enhancement. This year’s edition is anticipated to have more things in store for ev- eryone.

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InterAuto Internation- 26-28 Aug 2015 InterAuto International Auto- Crocus Expo International Exhi- al Exhibition mobile Salon Fair is one of the bition Center, Moscow, Russia premier automotive shows in Russia. Held for three days, it will give visitors a chance to check out different products such a spare parts, automo- tive components, car care products, car audio and video electronics, accessories and many more.

Shanghai Internation- 26-28 Aug 2015 Held for three days, Shanghai Shanghai New International al Automotive Manu- International Automotive Expo Centre (SNIEC), Shanghai, facturing Technology Manufacturing Technology & China & Material Show Material Show will focus on the different aspects of the automotive manufacturing technology industry.

Autoexpo Tanzania 27-29 Aug 2015 Autoexpo Tanzania, an in- Mlimani City Conference Cen- ternational trade expo on ter, Dar es Salaam, Tanzania accessories, spare parts, auto- motives and transportation, is the grandest trade event held yearly in Dar es Salaam. It brings together exhibitors from more than 28 countries and visitors from Central and East Africa. These past few years, Tanzania has been a leading regional trade center due to the friendly and profes- sional atmosphere it offers to international investors and products.

The Great American 27-29 Aug 2015 This three-day show is the Dallas Convention Center, Dal- Trucking Show second grandest trucking las, USA trade show in the USA, which offers various exhibitions and informational sessions. Here, attendees can take part in free educational seminars, check out impressive works of art at the Custom Rigs Pride & Polish Truck Beauty Contest and get first-hand information from leading industry experts.

Caravan Salon Dus- 29 Aug-06 Sep 2015 This nine-day show is a highly Dusseldorf Exhibition Centre, seldorf specialized automotive event Dusseldorf, Germany organized by Messe Dussel- dorf. Dedicated to the travel mobile industry, it welcomes leading importers, buyers, dealers and manufacturers in the sector.

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ASTRA OTOPARTS REVAMPS CARMUDI REVEALS HOW ITS INCOE MAINTENANCE 3D PRINTING AFFECTS THE FREE PRODUCT LINE AUTO INDUSTRY

Almost 30 years ago, Ford purchased the third 3D printer ever made. Currently, the value of the car industry’s printing work is approximately $267 million and a China-based 3D technology company has already developed a bright orange electric- powered sedan costing just $1,770 to build. Given that 3D printing in the automotive industry is projected to be worth In a quest to ace the competition in the automotive battery sector, $1.25 billion by 2019, Carmudi reveals the various ways in Astra Otoparts has revamped its INCOE Maintenance Free Battery which it is interrupting today’s industry. product line with a fresh, elegant and bold design. Quick Prototype Development Unveiled at the 10th INCOE Batteries Dealers Meeting at Crowne 3D printing is a huge challenge to the traditional work practices Plaza, Dubai on June 11, 2015, the new design uses flip box of automakers. Time means money and by employing 3D mechanism for easy handling. This reduces the use of styrofoam, printing, automakers can instantly create a tangible prototype hence ensuring the durability and eco-friendliness of the products. of a would-be car model. In addition, automakers always Astra Otoparts also beefed up the quality of its batteries by search for ways to reduce costs, and 3D printing enables the increasing their cranking power and applying the enhanced pasting development of prototypes in just a few hours. Once the and casting process, which ensures that they will stand the extreme prototype is tried and tested, they just need to update the climate in the UAE. design and print it out again for further testing. Part of the first largest and most diverse multi-national group of Parts Testing companies in Indonesia, Astra Otoparts has production plants in With 3D printing, even certain parts of the car or engine can be the country for automotive components. Its INCOE batteries are quickly printed out and tested for any faults prior to starting produced in a modern plant under ISO 9001; 2000 & ISO 14001 actual parts production. Fiat Chrysler is now incorporating 3D quality certified controls. printing into its production process by creating clear internal A leading brand in the UAE, INCOE has gained a strong position parts, such as pinion carriers and axles, so that tracking the oil in the GCC, Asian and African markets since 1993. Currently, it is flow will become easier. Moreover, it helps test out the right fit the sole brand in the market that offers both traditional type and at a lower cost prior to starting actual production. maintenance-free batteries in one brand, giving easy options and Cost-Effective Parts Development conversion to more efficient, eco-friendly products. While it is true that majority of mass consumption automakers Dynatrade, a leading automotive group in the UAE and the sole use the printing technique for prototypes, racing giants such distributor of INCOE batteries, has been distributing the products as NASCAR and Formula 1 use 3D printing to manufacture final for over two decades. The company’s robust customer satisfaction components. The great thing about 3D printed parts is that they program in the automotive component areas, include wide-ranging are not just more affordable but also light, thus contributing spare parts and cover multidimensional customers in the UAE and its to a more aerodynamic and faster vehicle. Given that there is surrounding countries. lesser amount of waste created, 3D printing is also proven to be In the glittering ceremony, Astra Otoparts and Dynatrade presented environment-friendly. awards to their dealers for the highest sales growth, best sales Experimentation and Innovation performance, best promotional display, etc. The participants hailed from the Middle East, South East Asia and Africa, truly making the 3D printing provides the automotive industry with more room INCOE Dealers Meeting an international event. for trying out fresh concepts and designs without having to worry about spending too much money and time. Therefore, AOP & DT highly appreciated the presence of the Representative custom made parts and accessories are now possible, with fit- of the Indonesian Embassy, the Indonesian Consulate General, the for-purpose pieces boosting reliability and durability. Indonesian Trade Promotion Centre and the press media. In the future, automakers will be able to customize their cars down to the number of seats, send it to print at the nearest factory and pay lesser than they do now.

48 tiresandparts.net www.tirespartsmag.com l 36 Featuring Mentor Graphics-developed XSe ANC technology, FLEXConnect.ANC system facilitates reduced road and engine noise. Its Mentor Graphics software also helps automakers cut expenses by JAPANESE COMPANY DISCOVERS A eliminating heavy, noise-dampening materials. According to Mitsubishi Electric quality and engineering, audio, WAY TO REDUCE IN-VEHICLE NOISE video & communications sales director Doug Ray, the FLEXConnect. ANC development speeds up the pace that OEMs can improve that experience. He adds that the system offers drivers and passengers a quieter environment, enabling them to hear navigation commands, music and phone calls by reducing outside interference. To ensure faster convergence, the XSe ANC system employs state- of-the-art audio processing techniques and high-performance algorithms, thereby adapting quickly to different noises. Rainer Oder, Mentor Automotive Business Unit general manager, says that compared to conventional ANC systems, their solution addresses broadband noise while requiring tuning and calibration effort, overall dramatically shortening their customers’ time to market. Additionally, Mitsubishi Electric has launched a new generation of FLEXConnect in-vehicle infotainment (IVI) systems designed to offer a cost-effective three-screen user interface. Commenting on FLEXConnect.IVI, Gareth Williams, Mitsubishi If there is one thing that makes driving a bit of a bummer, it is no other Electric Automotive America, Strategic Technologies, Audio, Video than unpleasant road sounds. In a quest to help drivers make the most & Communications manager, says that it builds on flexible and of their driving experience, Mitsubishi Electric has recently developed extensible architecture enabling users to easily share content an innovative active noise control (ANC) system, which is designed to between passenger entertainment systems and outside devices such block out less predictable road noise. as phones or tablets.

As a testament to MEYLE’s truck expertise, the German company has recently MEYLE AND MEYLE-HD announced the continuity of its technological collaboration with two truck racing teams CEPSA and tankpool24. Both crews use MEYLE’s high-performance PARTS GRAB SPOTLIGHT AT brake discs and pads. MEYLE engineers maintain regular communication with AUTOMECHANIKA DUBAI the technicians of the two teams, continually examining and assessing the parts’ performance under race conditions. According to Sven Nielsen, Technology Manager at MEYLE, the findings are fed back into the MEYLE brake development process, thereby stressing that both technology partners significantly benefit from knowledge transfer. He added that two driving simulators were set up at the MEYLE stand to provide Automechanika Dubai visitors with a chance to experience steering a truck during a race. The MEYLE-HD brand offers existing products and new additions to its steering and suspension parts range, for instance BMW tie rod ends. With constant exposure to excessive loads, these parts are susceptible to premature wear. To prolong service life and boost part stability, the ball head of the MEYLE-HD tie rod end was increased compared to traditional designs. As a result, the forces that are applied on the ball are distributed across a larger surface, thus reducing the surface pressure acting on the plastic socket of the ball joints. Specially formulated high-performance grease guarantees full compatibility with the materials that make up the joint and ensures that the friction is equally distributed across the entire load range. Trade show visitors also saw MEYLE Platinum Discs, which come as ready-to- install assemblies and include locating screws. Featuring a distinctive UV paint coating, they are resistant to rim cleaners and do not need degreasing. Thanks Wulf Gaertner Autoparts AG never fails to steal the spotlight in to innovative paint technology that ensures long-term corrosion protection while any trade show it participates in. At this year’s Automechanika reducing energy consumption in the manufacturing process. Dubai, the company displayed its complete array of premium- New MEYLE Platinum Pads were also displayed at the show. These have been quality MEYLE and MEYLE-HD automotive spare parts, with redesigned to meet the growing demands on the tribological behavior of brake special focus on its expanding truck product range. At the pads and discs, and are fitted with triple-layer silver shims that offer supreme show, the company also highlighted its broad range of repair comfort and maximum performance. solutions for passenger car suspension and steering systems, Additionally, Wulf Gaertner exhibited six newly developed MEYLE-HD water cooling, brakes as well as damping and suspension. pumps to fit wide-ranging VAG models. The pumps, with “Made in Germany” Wulf Gaertner’s truck product range has been increasingly quality seal, have been re-engineered to offer a quality level that surpasses the expanded to include more applications for leading brands such standards available on the independent aftermarket. Since the seal ring primarily as Iveco, Scania, RVI, Volvo, DAF, MAN and Mercedes. To date, determines pump life, MEYLE-HD water pumps come fitted with mechanical seals the MEYLE range for trucks consists of the following product manufactured by a German premium-grade manufacturer. Typically, aftermarket groups: brakes, cooling, suspension and steering, compressed products have carbon designs, but the MEYLE counter ring and slide ring are air systems as well as a variety of repair sets for fast and easy made from high-strength silicon carbide (SiC). This makes the seal fully resistant repair work. This year, Wulf Gaertner’s stand focused on cooling to abrasive wear and ensures that the sealing gap remains unchanged even under as well as on suspension and steering and expansion tanks. the most extreme operating conditions. 50 tiresandparts.net www.tirespartsmag.com l 32 These figures were announced at the Automechanika Academy’s Commercial Vehicles Conference, which took place AUTO PARTS AND ACCESSORIES TRADE IN on the side-lines of this year’s Automechanika Dubai and was attended by regulators, fleet operators, suppliers, and auto DUBAI VALUED AT BILLIONS LAST YEAR parts manufacturers. Nasim Saeed Al Mehairi, Senior Manager for Statistics and Studies Section at Dubai Customs, provided the Dubai auto parts statistic update. These figures further strengthen Dubai’s position as the center of regional automotive aftermarket trade. The Commercial Vehicles Conference gathered regulators and thought leaders in the aftermarket, servicing and commercial vehicle sales industry, addressing the newest regional trends and developments. It stressed the rising demand for commercial vehicles in the GCC, driven by the government’s increased expenditure on infrastructure, vibrant crude oil exports, and growing economies. Frost & Sullivan reveals that 115,171 buses and trucks were sold in the GCC last year, bringing the total number of commercial vehicles on the region to 1.2 million. In turn, the 1.84 million Light, Medium and Heavy Commercial Vehicles, which is anticipated to be operational in the GCC in the next five years, has created a huge demand for the CV spare parts market, which was valued at US$3.38 billion last year, and likely to reach US$5.49 billion by 2020, rising 8.4 percent yearly. The recently released figures by Dubai Customs show that the emirate’s auto parts and accessories trade was valued at AED44.37 billion last year, a 10 Subhash Joshi, Regional Head for Automotive & Transportation percent rise over the previous year. in the Middle East and North Africa at Frost & Sullivan, talked about the opportunities and trends in the GCC CV market, as Imports of Dubai’s burgeoning automotive aftermarket trade were valued at economic indicators and crude oil exports point toward a faster AED26 billion in that same year, while the value of exports and re-exports that growth path. He said that crude oil price is the most critical come out of the emirate was AED18 billion. factor as its controls the GCC’s economy growth, and good According to the Director of Dubai Customs, H.E. Ahmed Mahboob Musabih, economic growth steers government investments, leading to Dubai Customs has further improved automotive spare parts trade through a higher commercial vehicle sales. range of first-rate Customs facilitations and services offered to traders in this Joshi also added that growing population and escalating per sector, allowing them to cater to the needs of the market without delay thanks capita incomes drive higher consumption of goods, and the to simplified and quick clearance procedures. “This comes in line with the GCC is extremely dependent on imports for these goods. “Any directives of H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President growth in consumption patterns will lead to more transportation and Prime Minister of the UAE and Ruler of Dubai, in regard to diversifying the and logistics activities, resulting in higher demand for trucks texture of national economy.” and buses.” Musabih also noted that Dubai plays a critical role in automotive spare The growth of the regional commercial vehicle industry and parts trade as it acts as link between North American, European and Asian correlating demand for CV auto parts and services came as good manufacturing countries and the consuming markets in the region. news to the Truck Competence exhibitors at Automechanika “The development achieved by Dubai in all fields, especially in transport Dubai. 891 out of the 1,889 exhibitors at the recently concluded infrastructure with advanced and world-class road networks, ports, and event had spare parts, equipment and services within their airports, is one of the basic factors that promote the Emirate’s ability to attract product portfolio, a huge 76 percent increase over the previous larger share of the world trade. Dubai is the destination of choice for trade year. exhibitions regionally and globally. And with Expo 2020 looming closer, Frost & Sullivan claims that Saudi Arabia and the UAE lead the everything is being set ready by putting in place sophisticated services and Gulf region’s CV automotive components market, accounting facilities to deliver to the world what would be the best mega exhibition for a combined 84 percent regional market share last year. Saudi experience in history.” Arabia’s CV Spare Parts demand was valued at US$2.05 billion Dubai Customs reveal that the emirate’s leading country partners in 2014 last year, and is anticipated to be worth US$3.65 billion by 2020, in terms of total auto parts trade were Japan (AED6.14 billion), South Korea while the UAE’s US$800 million market last year is projected to (AED3.57 billion), China (AED3.31 billion), Germany (AED3.16 billion), and the reach US$1 billion in the next five years. USA (AED3.11 billion), respectively. Meanwhile, Saudi Arabia (AED2.37 billion), Mechanical Parts (absorbers, starters, thermostat, alternator and Iraq (1.08 billion), and Afghanistan (800 million) were the largest export pumps) and Maintenance (shoes/linings, brakes, belts, spark and re-export markets of the emirate last year, accounting for a combined plugs and filters) account for up to 72 percent of the market, 23 percent of Dubai’s exports and re-exports of engine components, tires, while there is also a huge demand for collision parts in Kuwait, accessories and auto parts for the year. Saudi and the UAE. Three leading trading partners claimed 49 percent share of the total auto Other speakers at the Commercial Vehicles Conference included parts imports in Dubai. Japan was the leading destination from which the Herbert Lonsdale, International Business Development Manager emirate’s auto parts were sourced, claiming AED6.12 billion of the market. It at the Institute of the Motor Industry; and Tariq Al Falahi, Section was followed by South Korea with AED3.55 billion worth of imports. China Head for Freight Planning at the Abu Dhabi Department of was on the third spot of the most pivotal import source valued at AED3.23 Transport. billion.

52 tiresandparts.net KOREAN CARMAKER IS FIRST TO ROLL download, they need to have a MyHyundai account, which requires their name, address and a Vehicle OUT ANDROID AUTO Identification Number. Upon insertion of the USB with the Android Auto software into the Sonata’s USB port, it will automatically update the Navigation system of the vehicle to make it Android Auto-compatible. The Sonata Sport, Sport 2.0T, Limited, Limited 2.0T and Eco models feature the Android Auto compatible Navigation system with an eight-inch touchscreen display. The Android Auto Sonata owners will need the Android 5.0 “Lollipop” and the Android Auto companion app on their compatible phone to fully integrate Android Auto into the car’s screen and controls. A micro USB cable is also needed to connect the phone to the car’s USB port. When the phone gets plugged into a parked Sonata, the phone will automatically prompt the download of the Android Auto companion app from Google Play. Android Auto users will quickly recognize familiar Android phone applications, such as Google Play Music, phone calling, messaging, Google Now and Google Maps upon connecting their Android phone to their vehicle. Touchscreen, steering wheel controls, and voice can Hyundai has made another huge milestone, being the first-ever automaker to unveil control these applications. Android Auto will also the cutting-edge Android Auto™ on its production vehicles. This telematics standard provide several third-party audio apps that owners developed by Google will be featured on the 2015 Sonata with Navigation at dealerships have on their phones, including TextMe, Skype, Stitcher, nationwide, and will later find its way on other Hyundai models. NPR, TuneIn, Spotify, iHeartRadio and many more. According to Dave Zuchowski, president and CEO, Hyundai Motor America, Android Auto Android Auto Advantages aligns with their core interior design principles of safety, intuitiveness and simplicity. He says that they rolled out this highly anticipated feature on their best-selling Sonata, With the Google Now card-based experience, users will adding to their promise of value. “With the launch of Android Auto, we provide more be provided with suggested travel times and locations owners with the experience of cutting-edge technology.” based on their calendar entries, searches and home and office locations, as well as weather information and Android Auto provides Hyundai owners with a high technology experience and “now playing” information for music streamed through enhances safety. For instance, at any given daylight moment across the USA, around the phone. 660,000 drivers use cell phones or operate electronic devices while driving, a number that has remained unchanged since 2010. Through the integration of state-of-the-art Due to the apps live on the phone, app software is driving-related functions of the drivers’ smartphone with the familiar physical controls, automatically updated. There is also natural voice centralized screen and microphone of their car, Android Auto helps keep their eyes recognition with Google voice actions. Plus, owners and attention on the road. Additionally, the screen of the smartphone gets “locked”, so can easily bring their music preferences, calendar drivers will not get tempted to look down and use their phones while Android Auto is appointments, suggested destinations and personal in use. reminders with them when they get in their car. How About Existing Sonata Owners? What’s more, Android Auto automatically pairs with the Sonata for phone calls via Bluetooth even when Hyundai dealers now offer free Android Auto software update to existing owners connected for the first time through USB. Ultimately, it of 2015 Sonata with Navigation. Later this summer, they can visit www.hyundaiusa. comes with familiar interfaces that are easy to use and com/myhyundai and download the software onto a USB memory drive. To start the have almost no learning curve. VOLKSWAGEN MIDDLE EAST LAUNCHES VALUE PACKAGES

Volkswagen car owners have a huge reason to cheer this summer. Just A component of Volkswagen Genuine Parts®, Value Packages is now offered at recently, Volkswagen Middle East has rolled out Value Packages in a quest dealerships across the Volkswagen Middle East retail network. This provides to keep them and their cars on the road for longer, while ensuring greater customers of Volkswagen vehicles four years or older with greater flexibility, value-for-money. choice and assurance that vehicle maintenance investment is in keeping with the vehicle’s age. Thomas Milz, Managing Director, Volkswagen Middle East, claims that Volkswagen models stand the test of time due to world-class German engineering. He says that by launching Value Packages, they can maximize the lifespan of Volkswagen vehicles at a cost that ensures greater value-for- money for the rest of the car’s service life. Milz adds that Delivering Service Excellence is one of their top priorities, and they provide Volkswagen drivers with greater flexibility and choice in knowing that their vehicles can be maintained to the highest standards at a low cost, even after four years on the roads. Volkswagen Genuine Parts®, which is exclusively developed for Value Packages, is built to distinctive technical specifications and are subject to a strict development and testing process to ensure a high quality and heavy- duty product range. It is offered in a much lower price partially due to adapting the production materials to the residual value of an older vehicle. Included in the introductory Value Packages line are shock absorbers, wiper blades, spark plugs, alternators, brake pads and discs, starter batteries, windscreen cleaners, dust and pollen filters, exhaust pipes, silencers and drive shafts for a limited model range. As the product range launches across the region, the number of parts offered is anticipated to grow continuously.

The multi-functional gantry wash system, which recycles up to 85 percent of used water for re-filtering, showed impressive results when JORDAN’S ROYAL PALACE AWARDS put to the test on more than 200 cars at the Jordanian Royal Palace. VOTE OF CONFIDENCE TO KARCHER’S Offering energy-efficient and ergonomic water and energy recycling services with every wash, it remains one of Karcher’s most well-known CAR WASH products in the MENA region, with 6,529 parts and accessories as well as 11,966 machines sold between 2012 and the current year. Karcher, the global leader in advanced cleaning technology, and Jordan- Jordan Times claims that the country was on the second spot on the list based conglomerate Tillawi Group, have reached a huge milestone after of water-poor countries last year. Hence, the car wash system selected the successful completion of the third installation of the CB Line gantry for the Royal Palace had to be one which was sensitive enough to the wash system for the Royal Palace of the King of Jordan. need for energy and water conservation. Commending the success of the project, Richard Nouira, MD of Karcher ME, recognized that the opportunity to install their product at the Royal Palace was one of their biggest accomplishments to date. He noted that the successful implementation of their CB Line for the King of Jordan was a great vote of confidence for them and a proof to their car-care products’ quality. Nouira also added that the gantry wash system was the Royal Palace’s preferred choice due to its precision- cleaning and energy saving mechanisms, and its superior capacity to recycle water. “Our CB Line fits all the specific requirements for an easy- to-use, flexible system which is adjustable according to the customer’s desired results.” Wafeeq Tillawi, VP of Sales for Tillawi Group, said that they have been working with Karcher in Jordan for several years and they value their products’ quality and the thoroughness with which they offer their services. “The CB Line adds a great amount of value to the Jordanian market in professional and industrial services, but also to individual consumers, as their gantry washes are end-user friendly.” Having been chosen to work with the Royal Palace of Jordan, Karcher is well-positioned to offer its cleaning innovation, products and services in the Middle East.

54 tiresandparts.net SWEDISH CARMAKER BAGS TELEMATICS TO SHAPE THIS COVETED TELEMATICS YEAR’S GLOBAL CONNECTED UPDATE’S AWARD CAR MARKET Forecasts reveal that in-car security, mobility services, big data analytics, over- the-air (OTA) updates and advanced infotainment systems are the leading technologies that will shape the global connected car market this year. Heads up display (HUD) as well as human machine interface (HMI) input and output solutions are anticipated to take the center stage. Automakers, however, are advised to create consumer-centric HMI solutions that will meet consumer needs for connected services while minimizing driver distraction. According to market findings, North America will be the key market for associated innovations given that 90 percent of OEMs in the region have deployed connected telematics solutions. Meanwhile, in Europe, mandates around driver distraction, vehicle safety and eCall will spur telematics use. Frost & Sullivan Automotive & Transportation Research Analyst, Ramnath Eswaravadivoo, says that while embedded connectivity is on the rise due to certain regulations related to telematics, smartphone-based connectivity and shared data plans will also gain traction in the global mass market. He adds that OEMs who want to contend with free smartphone-based navigation solutions provide connected capabilities with dynamic real-time traffic, re-routing and Telematics Update has recognized Volvo Cars’ groundbreaking point of interface services. work in the field of connected car and cloud technology Given that 2G connections are likely to be abolished in North America by with the sought-after Car Maker of the Year Award, which 2017, the running of networks with 3G and 4G coverage is expected to be a was presented at the recently concluded Telematics Update demanding task. Moreover, consumers don’t want to pay additional for in- Automotive Congress in Detroit. car long-term evolution (LTE) connections, and LTE’s penetration in mobile With the roll out of the new XC90, the Swedish automaker handsets remains sluggish. Yet, 4G LTE networks are eyed to cover more than has fully redefined the way motorists operate their vehicle by 60 percent of the globe’s population in the next five years, generating new dispensing with the normal range of buttons and substituting revenue opportunities. them with a heads-up display, a huge tablet-like touchscreen, OTA updates are becoming crucial to offering a smooth end-user experience, thumb controls and voice control on the steering wheel. thereby the security aspect gets huge significance and creates another Collecting the prestigious award, Klas Bendrik, Senior Vice challenge. This is why security needs to evolve from providing feature-level President & CIO at Volvo Car Group, said that they take the best safety to offering in-vehicle and back-end protection, covering several areas available technology and make it work in the most useful way such as virtualization, user data protection, connected services and OTA. for their customers. He noted that it is about using technology to Frost & Sullivan Automotive & Transportation Research Manager, Praveen offer tangible real-life benefits, rather than offering technology Chandrasekar, adds that meanwhile, the large-scale adoption of big data just for the sake of it. “The car industry is on the verge of massive and predictive analytics will bring in new service and revenue opportunities. changes in this respect, and Volvo Cars is at the vanguard of this He concludes that using vehicle data into the next generation of advanced in-car technology revolution.” diagnostics will enable OEMs to prolong customer relationships to over three years and tap into the long-term maintenance and service business.

rear-end crashes leading to personal injury could be prevented if all vehicles are equipped with them. “We expect to see more and more vehicles arriving on the roads in the UAE and other SMALLEST STEREO VIDEO CAM TO GCC with emergency braking systems and video cameras fitted BOOST SAFETY OF UAE MOTORISTS as standard.” The Automobile and Touring Club of the UAE, which offers wide-ranging services for road users, strongly supports the use of the technology to reduce mishaps and deaths on the roads. Mohammed Ben Sulayem, President of ATCUAE, said that it is crucial that the leaders in this field continue the technology’s development to make their roads safer, adding that anything that could be done to boost safety for road users should be encouraged. The Ministry of Interior claims that deaths from UAE traffic accidents in the first quarter of the year fell by 21 percent compared with last year, while the number of injuries dropped by 14.8 percent. Bodemer continued that it is extremely encouraging news, and it is clear that the new technology has an increasing part to play in making their roads safer in the years ahead. He also added that they look forward to playing a huge part in this. Bosch, one of the biggest suppliers of the automotive industry, covers the full product range of driver assistance systems, several of which UAE motorists are familiar with. Groundbreaking technology already plays a critical role in the safety of UAE The German company’s new stereo video camera also features motorists, and now the smallest stereo video camera in the world could take it to road-sign recognition, which keeps the driver informed about new heights even more by helping to reduce serious mishaps. Developed by Bosch, the current speed limit, as well as a lane-departure warning the innovative device works with an emergency braking system to prevent rear-end system. crashes. Setting fresh technical benchmarks, the camera comes with Once the video camera spots another vehicle in the lane ahead as an obstruction, light-sensitive lenses and video sensors covering a 50-degree the emergency braking system automatically gears up for action. If the driver does horizontal vision field and can take measurements in 3D at a not react, the system starts maximum braking. distance of over 50 meters. According to Andreas Bodemer, Vice President of Bosch Automotive Aftermarket The distance between the lenses’ optical axes is only 12 cms, Middle East and Africa, emergency braking systems are among the most effective making it by far the smallest system of its kind presently offered assistance systems in the car, and their research has shown that 72 percent of all in the field of automotive applications.

Over forty Indian auto component manufacturers presented their ACMA TO FOCUS ON EGYPT’S AUTO aftermarket products to the Egyptian spare part distributors, dealers and importers, as well as OEMs of motorcycles, trucks COMPONENT AFTERMARKET and cars. The aftermarket products presented included rubber products, electrical and electronics, transmission and steering, suspension and braking, engine and exhaust, and body and structure parts. According to Ramesh Suri, president, ACMA, India is growing progressively in capability with globally competitive products that are well positioned to meet the needs of markets such as North Africa. “What we make in India, we also make for the world. We see a sizeable presence of Indian OEMs here which gives us the confidence to service these markets.” The Indian auto component industry’s turnover for the 2014- 2015 fiscal year is anticipated to escalate in a range of eight to 10 percent, from $35 billion in 2013-2014. The industry is also projected to pick up in the second of 2016 and beyond into 2017. Moreover, the performance on the export front has also been strong, with the auto components export anticipated to grow by As part of its first ever initiative, the Automotive Component Manufacturers more than 10 percent compared to 5.4 percent in 2014. Association of India (ACMA)—the APEX body that represents the Indian Vinnie Mehta, director general, explained that the Buyers-Sellers auto component industry—is setting its sights on the aftermarket business meet in Cairo provides huge opportunities to the Indian auto opportunities in Egypt’s auto component industry. component manufacturers to cater to the thriving Egyptian The association held a Buyers-Sellers meeting last month at the Marriot Hotel aftermarket industry. He added that they are optimistic and in Zamalek, Cairo. Supported by the Government of India, the Ministry of anticipating a long standing engagement in this market, which Commerce and Industry, the Egyptian Auto Feeders Association (EAFA), the would not only offer access to the Egyptian auto industry to price Indian Embassy Cairo and the Egyptian Junior Business Association (EJB), the competitive components that match global standards, but would event was aimed at developing solid business relations between the auto also enable them to engage with Indian manufacturers to build component industries of the two countries. long-term business relationships.

56 tiresandparts.net TOTAL RENEWS DEAL TO SUPPLY AUTO EGYPT PEDDERS SUSPENSION FINALLY WITH ADVANCED LUBES ARRIVES IN THE MIDDLE EAST

Just recently, Total Egypt has renewed its five-year agreement Australia’s Pedders Suspension, the leader a great deal of interest in the with El Kasrawy Group member, Auto Egypt to remain as the in steering and suspension, will soon make Australian engineered and Nissan authorized supplier’s exclusive lubricants supplier, a name for itself in the Middle East with the developed Pedders products having penned the first deal in 2011. Present in the contract recent announcement of the inauguration of at the recently concluded signing event were senior management teams from Total its logistics and distribution warehouse in the Automechanika Dubai. “Pedders Egypt, Auto Egypt and Nissan Motor Egypt Co. region, which will supply the complete range products are superior and I As per the agreement extension, Total Egypt will supply directly from Dubai to all nearby countries. believe the many car and off- Auto Egypt with all the necessary Performance Engine The company has been in operation in road enthusiasts in the region Oils, including Rubia Family, Quartz Family, Cooling and Australia for more than 65 years, and provides will be more than satisfied with Transmission Oils and other fluids, delivered on-site. Auto a complete array of premium products for all the quality and performance Egypt, in return, will acquire the products required for its load carrying, towing, braking, steering and of the products which will workshops and outlets from Total Egypt. suspension needs to suit 4WDs, passenger markedly improve their car’s cars, performance and light commercial handling, comfort and both on Moreover, the two companies will conduct joint marketing and off-road performance.” activities to boost and reinforce their collaboration. vehicles. Now, Pedders is seeking for dealers and distributors throughout the Middle East. Marks has extensive experience According to Thomas Rebeyrol, Managing Director of Total in on- and off-road motor sport Egypt, there is no better sign of stability, success and greater According to Ron Pedder, Chairman of Pedders Suspension, he is delighted to see Pedders and is a former champion in future potential than renewing an existing deal with a long- Australian Rally, driving a Toyota standing company as reputable as Auto Egypt. He added expanding further into the global market and offering customers with direct supply in the AE86 before rallying a Subaru that it is their great pleasure to look forward to another five WRX for the past 15 years. He years - at least - of partnership with Auto Egypt. “With our region. He noted that their products are second to none and customers could now have direct has also been a development solid track record, joint experience and well-established driver and instructor for understanding, the future looks bright for both companies”. access to their premium products. “We operate in many regions throughout the world and we several automakers including Mohamed el Kasrawy, CEO of Kasrawy Group, said they have are happy to now be offering our products to General Motors, Lotus, Toyota come to rely on Total Egypt’s expertise in supplying Auto discerning customers in this region.” and Mercedes, that is why he Egypt, with advanced products that are perfectly aligned understands the significance of with their needs and expectations for nothing less than the In a statement, Mark Pedder, Managing quality brakes and suspension. Director of Pedders Suspension, said that they best for their own brands. He revealed that searching for the Just recently, Pedders unveiled a right partners is one of the greatest business challenges, are thrilled to see Pedders offer the customers in the Middle East with Australia’s Number new brake line for both on- and and once the fit is right, it offers unmatched opportunity for off-road vehicles and drivers to long-term successful joint growth and partnership. 1 Suspension as well as their recently rolled out brake range for their on- and off-road support their high performance Total Egypt is dedicated to offering Auto Egypt with the performance requirements. suspension systems that they technical support, training and information required have been selling for more than to ensure that the staff of the company is fully trained Kirk Marks, Managing Director of Pedders 65 years, so they can improve to execute international standards, thus guaranteeing Middle East, added that he has already seen the performance of all vehicles. outstanding customer experience.

Magna International, the largest independent 4WD/AWD global supplier, has reached another notable milestone after being selected as the official supplier of intelligent Dynamax™ all-wheel drive coupling to power the new Kia Sorento’s all-wheel-drive (AWD) system. The product enables the Sorento to offer drivers with improved handling, NEW KIA SORENTO GETS safety and fuel efficiency. Jake Hirsch, president of Magna Powertrain, said in a statement that DYNAMAX FROM MAGNA they are thrilled to expand their successful collaboration with Kia Motors by supplying their Dynamax system to the third-generation Sorento, and they are proud to support Kia worldwide with the advanced product. The Dynamax system is the first constant and fully active AWD system that exchanges information with the car’s control electronics, enabling it to anticipate events and adjust early-on rather than react to varying conditions just like previous AWD systems. Through ensuring that the system is one step ahead of the car, ideal traction and torque can considerably enhance fuel efficiency, performance and stability. Additionally, the Dynamax system’s multi-plate coupling and energy- efficient electronic components enhance the front axle’s track stability, effectively preventing undesirable under- and over-steering, and therefore enhancing safety and driving enjoyment. The high-thermal stress tolerance of the system also prevents the AWD system from overheating during steep and/or long climbs. The innovative Dynamax all-wheel-drive coupling is produced by the WIA-Magna Powertrain joint venture in Asan, Chungcheongnam- do, South Korea, and shipped to Kia Sorento’s assembly plants in the United States and South Korea. The system was first launched in 2010 on the Sportage.

MITSUBISHI ELECTRIC PRESENTS NEXT-GEN LEXCONNECT IVI SYSTEMS

concurrently. The one-third screen, half-screen and full-screen displays enable users to access media player, navigation and navigation only, or media player, navigation and climate controls. FLEXConnect.IVI offers the convenience of three displays, but it is powered by a single Texas Instruments Jacinto 6 automotive processor. This offers the ability to share content from one display to the next in a smooth, easy-to-understand and time- efficient manner. According to Gareth Williams, manager, Strategic Technologies, Audio, Video & Communications, Mitsubishi Electric Automotive America, similar systems that use multi-processor architectures would struggle to attain a similar cohesive user experience. He explains that FLEXConnect.IVI builds on flexible and extensible architecture, enabling ease of content sharing between passenger entertainment systems and external devices such as phones or tablets. The FLEXConnect architecture is a family of FLEXConnect.ANC, FLEXConnect.IVI, and FLEXConnect. Drivers and passengers who want to take their listening experience on the road to the next RSE solutions that extend usual infotainment uses level can fully bank on Mitsubishi Electric’s latest generation of FLEXConnect™ In-Vehicle by enabling easy access across multiple devices Infotainment (IVI) systems, which offer a cost-effective but intuitive, three-screen interface. over Wi-Fi and Ethernet. The FLEXConnect series Combining touchscreen and swipe technology, these systems enable users to smoothly and was rolled out last year with FLEXConnect.RSE (Rear safely interact with the instrument cluster and heads-up display on the center panel. Seat Entertainment)—Mitsubishi Electric’s original The center touchscreen is built on Android™ platform, enabling easy sharing of media, in-vehicle infotainment system featuring two rear- navigation and climate functionality with the heads-up display and instrument panel. seat screens that enable the user to stream several With easy touchscreen access, users can also operate these functions with just minimal contents per individual preferences while operating distraction. Compared to most infotainment systems, FLEXConnect.IVI comes with a huge as independent units controlled through the Ethernet 12.1-inch portrait mode display that gives users the flexibility to access one to three features AVB architecture. 58 tiresandparts.net AUDI IS FIRST TO EMPLOY E-CHARGER IN “We will equip TDI [diesel] engines as standard with an electrically driven compressor.” He did not give a timeframe for the launch of the technology, but he said that tests reveal NEW PRODUCTION MODEL the solution results in an average CO2 reduction of 7 grams per kilometer while considerably boosting performance. When showcased on the RS 5 TDI concept last year, the technology enabled power from a regular 3.0-liter V-6 diesel to rise to 385 hp from 313 hp. According to Audi, the technology would also work on gasoline engines. Ford has considered applying the technology to gasoline engines. Just recently, the American automaker has carried out a project using an electrically driven compressor to boost the power of its 1.0-liter three-cylinder EcoBoost engine to 156hp from 125hp. Valeo claims that other carmakers will likely follow Audi in using its electric supercharger. According to Valeo Chief Operating Officer Christophe Perillat-Piratoine, the supplier is confident that it has a one- to two-year lead over its competitors. Meanwhile, Honeywell anticipates having its own version of the system on the market between 2017 and 2019. In a statement, Gavin Donkin, Honeywell Turbo Technologies vice president for product development, explained that since e-chargers use an electric motor to drive a separate compressor, These past few years, Audi has been making waves in the automotive world due the system is not held back by the physics of exhaust gases. This to its exceptional innovations. Adding to the list is its use of electrically boosted leads to an extremely little turbo lag at low engine speed. The turbocharging in a mass-production model beginning in 2016, making it the first challenge lies in coupling the e-compressor with the turbo. automaker in history to use the technology. Donkin said that it becomes quite complicated and expensive Honda and Ford Motor are included in the other automakers earnestly looking into to ensure the two machines are working together. the new technology. Valeo, which will supply Audi with its electric supercharger, The bigger problem is that e-turbos and e-chargers require is also anticipated to benefit from the trend toward electrifying turbochargers, huge electric power, and that could need carmakers to switch along with BorgWarner and Honeywell. Compressors driven by electricity push to a 48-volt architecture. air toward a standard turbocharger from extremely low revolutions, which cuts traditional turbo lag while increasing power and decreasing fuel consumption. 48-Volt System However, BMW is less desirous of the technology as it and other automakers Donkin continued that at 12 volts, the benefit the driver gets claim that standard turbo technology works just fine. In fact, even turbo specialist from some of these devices is reasonably marginal. Honeywell professes that electrified turbochargers will possibly need a move to Meanwhile, according to Audi’s Hackenberg, a 48-volt system costlier 48-volt vehicle architectures from today’s traditional 12-volt solutions to is required to supply the 7 to 8 kilowatt of power required. He reap optimum benefits. refused to verify whether the upcoming Q7 equipped with the Vital Technology electrically driven compressor would have such a system. According to Audi R&D boss Ulrich Hackenberg, electrifying the turbocharger is Currently, 48-volt systems are only practicable if more electrical an extremely essential future technology, revealing that the first Audi to use an components are running on the network. BMW, Ford and e-charger would be a version of the all-new Audi Q7 flagship SUV. Honda executives also say that these systems are too expensive right now. PARTS FACT

Using gasoline with a low octane rating can result in engine knocking, which is actually a premature combustion in one of the cylinders.

TINY SMART FORTWO MAKES LOUD According to the automaker, the motivation for SOUND USING JBL SOUND SYSTEM Forgigs’ development was simply to determine the kind of sound experience that would be possible. It also claims that the concept could be used as a mobile amplifier for street musicians and as a “concert hall on wheels”. Smart adds that the finest and most powerful audio components have been employed to develop a sound system that comprises two 30-cm (11.8- in) diameter subwoofers, 16 loudspeakers and five amplifiers. Three JBL GTO 804 EZ amps serve the mid- range speakers and tweeters, with the former integrated into the dashboard and the doors. A pair of mid-range tweeters/speakers is also available on either side of the tailgate. Meanwhile, two JBL GTO 751 EZ amps power the subwoofers, which are fitted in the luggage compartment. The sound system also employs a Mosconi digital signal processor and can output via eight channels. Moreover, digital music files from Windows, Android and iOS devices can be streamed over Bluetooth. While it is true that the Smart Fortwo is one of the smallest cars on the market today, it can Smart reveals that roughly 100 m (328 ft) of still be one of the loudest, thanks to JBL. Working closely with the American audio equipment cable and 10 sq m (108 sq ft) of insulating company, Smart has created “Forgigs”, a unique concept which delivers ear-splitting maximum material were used in installing the equipment. outputs of 5,720 W and 150 dB.

Designed to be installed under the car body using NEW DESIGN CONCEPT PREVENTS CAR already existing holes to bolt on, Dent Bot is virtually invisible when retracted. Upon activation PARK MISHAPS at a pushbutton command, it sets up bumpers over the lower and middle areas of the doors to protect Just a small ding, dent or scratch on the vehicle is enough to rob any driver of their peace against dings caused by regular car doors opening mind. To give this valuable asset the highest level of protection against car park mishaps, as well as from 4x4 doors. Ireland’s Dent Bot Automotive has developed a deployable bumper set that thrusts back According to the company, when the unit is open doors and other hazards. retracted, it has adequate clearance to prevent speed bumps, and is fitted with metal shields and rubber boots to prevent fouling by gravel and road dirt. It also says that upon deployment, Dent Bot only extends to the outer edge of the wing mirror, so it would not intervene with neighboring parking spaces. Currently, Dent Bot is in its prototype stage, so a number of refinements need to be done before its official public offering. The unit comes with a few shortcomings. When deployed, it just covers part of the doors and leaves the front, rear and wings open to damage. The bumpers may protect against some door dings, but not all. Moreover, the bumpers are prone to catching shins and could be a nuisance in the sort of tight spaces where the device is likely to be deployed. Dent Bot Automotive plans to launch a Kickstarter campaign for the unit in the next five months.

60 tiresandparts.net SCIENTISTS UNCOVER DIAMOND COATINGS’ FUEL-SAVING CAPABILITY ENOC’S PREMIUM SOLUTIONS GRAB SPOTLIGHT AT AUTOMECHANIKA DUBAI

Displaying its range of premium solutions, ENOC Lubricants Marketing (ELM), the lubricants business division of ENOC Marketing, was one of the exhibitors that successfully stole the limelight at the recently concluded Automechanika Dubai 2015. ENOC’s products are designed to boost the efficiency of motor vehicles, their performance and durability. These solutions are also eco-friendly, underscoring ENOC’s dedication to reducing greenhouse gas emissions that contribute to global warming. New research findings show that According to Prof. Andreas Leson of Fraunhofer According to Mohammed Sadek, Director engine components coated with Institute for Material and Beam Technology IWS in of ENOC Lubricants Marketing, they have diamond-like carbon can nullify Dresden, systematic application of their new method attained huge market presence by offering frictional resistance, thus scientists could save over 100 billion liters of fuel annually over advanced and premium lubrication highly recommend such measure to the next decade. solutions to the region which are designed save billions of liters of fuel yearly. Prof. Leson, Dr. Volker Weihnacht and Dr. Hans-Joachim to boost the efficiency of motor vehicles, Aiming to develop an advanced Scheibe have participated in experiments that led to and enhance their performance and way for putting in the coating in the the production of hydrogen-free ta-C coatings that durability. He added that as headline production line, scientists have come show a constancy in quality. BMW is already looking sponsor, Automechanika Dubai provides up with a laser arc method through for ways to implement ta-C engine components in the them with a strong platform to reach out to which hard carbon could be supplied industry. their different stakeholders and underscore on a huge scale as coating to engine In a statement, Dr. Weihnacht explained that the clear differentials that their products components with high thicknesses high coating thicknesses are essential for certain deliver. and rates. applications particularly in the automotive industry “ENOC Lubricants is proud to take the An arc between cathode and anode where components are exposed to huge loads over lead in automotive, industrial and marine is subjected to vacuum. Once it is long periods of time. This type of carbon coating, which lubricants. This is an important year for instigated by a laser pulse on the is amorphous in nature and tetrahedral in structure has us, as our participation is marked by the carbon target, carbon ions that been said to be more resistant to wear than traditional success of our recent repackaging overhaul, contain plasma get as a coating. In ones. aimed at repositioning ENOC Lubricants as order to make it workable industrially, Dr. Scheibe concluded that unfortunately, the diamond an international high quality brand.” the pulsed laser is vertically made to dust can’t just be scraped off and pressed onto the ENOC Lubricants Marketing is ISO be scanned across a rotating graphite component so they had to search for a different 9001:2008-certified, and has a strong cylinder. method. presence in more than 60 countries in the Middle East, South East Asia and Africa. The company has developed its own quality range of branded specialties, greases and SHELL OMAN AND SAYARTI PEN lubricants for the industrial and automotive industries. Guaranteeing the highest quality AGREEMENT standards, these products are blended at Following a successful tender process, Shell Oman Marketing Company has penned a deal for the the fully equipped and state-of-the-art distribution of its lubricants in retail service stations. The deal was penned for Zubair Automotive blending plant, ENOC Lubricants & Grease Group (Sayarti) by Adil Bbin Ismail al Raisi, Managing Director of Shell Oman Marketing Company Manufacturing Plant (ELOMP) in Fujairah, and Ziyad M al Zubair, Director of Zubair Corporation, in the presence of Mohammed Mahmoud the region’s largest producer of finished al Balushi, Country Manager Retail Sales & Operations Shell Oman, Mark Tomlinson, Group lubricants. General Manager Zubair Automotive Group, and senior managers of both the companies. The facility is certified to Energy “We have a long-standing partnership with the Zubair Group and this new business is a Management ISO 50001:2011, OHSAS reaffirmation of that partnership,” said Adil bin Ismail al Raisi, MD of Shell Oman on the occasion. 18001:2007, ISO 14001:2004, and ISO Ziyad M al Zubair, Director of Zubair Corporation believes Sayarti would be able to bring in a 9000:2008. ENOC Laboratory is certified fresh perspective and renewed growth in the retailing of Shell Helix Lubricants at their stations. by Emirates National Accreditation System He added that the collaboration is between two companies which have been in Oman for several (ENAS) ISO 17025:2005. decades. “Being a market leader, it is indeed a pleasure to work with Shell Oman and we look forward to work closely with the team and develop the Brand and the business in the months to come.” 61 tiresandparts.net STITCHER ARRIVES IN SUBARU STARLINK PLATFORM SOLVAY’S NEW Subaru owners will have better music listening experience on the DEVELOPMENT TO road, thanks to the addition of Stitcher to the SUBARU STARLINK infotainment systems. The use of Clarion’s state-of-the-art Smart REPLACE METAL PARTS Access™ cloud connectivity platform to smoothly sync and control cloud-based applications directly with the infotainment system’s screen offers a quick access to Stitcher without the need to update ON VEHICLE system software. Anthony Landamia, Infotainment Product Manager at Subaru, revealed in a statement that with long-term growth estimated for Solvay, a Belgium-based chemical industrial group, is making on-demand radio podcasts and shows, and research supporting strides in the field of automotive innovation with the development consumption of this content type increasing over 15 percent last of ‘Polimotor 2’, an all-plastic automotive engine that is slated to year alone, the addition of Stitcher to the list of apps offered on be tested in a race car next year. the free SUBARU STARLINK app is great news for Subaru owners. Eyed to replace metal parts through specialty polymer technology, “We are excited that Subaru owners can now access the Internet’s Polimotor 2 is aimed at limiting the engine’s weight between 63kg largest collection of live and on-demand radio shows and podcasts and 67kg. This breakthrough is anticipated to cut 41kg from the directly from their dashboards.” standard all-metal automotive engines that currently form the Offering more than 40,000 radio shows and podcasts to customers, heaviest part in a vehicle. Stitcher is anticipated to provide Subaru owners with a fully Commenting on the Polimotor project, Solvay Specialty Polymers integrated experience. The integration will enable listeners to global business unit president Augusto Di Donfrancesco said: “It create playlists of their favorite music, access up-to-the minute is yet another pioneering opportunity chance for Solvay Specialty episodes of their favorite radio programs, and stream them to the Polymers to bring its innovations to the forefront and to expand vehicle’s system via Android or iPhone device. This means that its lightweighting offerings.” syncing or downloading is not required. The company will substitute metal parts in the interior, exterior Allen H. Gharapetian, Vice President of Marketing and Product and underhood applications, conforming to the existing fuel and Development for Clarion Corporation of America, said that the emission regulations. Overall, ten metal engine components, company is devoted to providing their automotive OEM partners including the cam sprockets, fuel rail, throttle body, water inlet/ with perpetual value and an increasing list of extra features so they outlet, oil pump and water pump, will be replaced with parts work closely with leading app developers and content providers made from seven thermoplastic materials. to ensure support of their award-winning Smart Access platform and customized platforms such as SUBARU STARLINK. He added The Polimotor 2 four-cylinder, double-overhead CAM engine will that doing so enables them to keep the cars out there using be used to power a Norma M-20 concept car for a race at Lime their system current and compatible with the newest apps and Rock Park, Connecticut. streaming services, assuring drivers’ loyalty and happiness towards Historically, Solvay has played a huge role for the development of the vehicle brand they drive. the first-ever Polimotor engine, which was conceptualized by U.S. engineer Matti Holtzberg in the early 1980s.

MINI GETS FIRST-CLASS WHEEL FROM DEZENT

A premier car brand like MINI deserves a wheel that is reliable, original and to top it all—beautifully designed. DEZENT’s TM alloy wheel has all these characteristics. TM has an individual look, but it is typically MINI in terms of technical features and style. This German-made wheel comes with ten blunt spokes that stretch into a slim center in silver paint. Its convex struts feature a central ribbing, which offers an additional lightstep. Overall, TM is a perfect combination of conventional and modern design elements, and therefore, sportiness and elegance. Available in black with an elegant front polishing, it can make any MINI vehicle look as classy as it can be. DEZENT TM is also ECE-approved, making it suitable for use on the new MINI generation (3 and 5-door) without the need for any special entry in the car documents. The wheel’s production look can also be preserved by using the original hub.

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Aria Band Lily Drone Camera The Apple Watch is the latest must have accessory. However, This is the age of the selfie. There was a time it does have one downside. You need to make at least one when only professionals could take photos and hand free to manipulate the controls or tap the screen in they took ages to develop and print. Now all it order to take full advantage of all its features. The Aria band takes is a simple click on your smartphone. is an add-on band that beautifully offsets this disadvantage and will make you a happy Apple Watch user. The Lily Drone camera saves you the need to do even that. This is one smart drone camera The Aria band that automatically senses your wrist that follows users after it is released into the air, movements and makes it possible for you to control your taking images and videos as needed. You will smartwatches with finger gestures. It is compatible with both no longer need to plead with anyone to take Android Wear and Pebble Time. With the Aria band, you videos and it is as simple as ABC to feature in can happily use as many apps as you want or respond to your own videos. notifications with just a click of your finger. Unlike GoPros which have to be mounted, all The Aria band comes in two versions; a smaller, cheaper you have to do with the Lily is just throw it up version that is purpose built for Pebble Time and connects in the air. Users can program it to follow them, directly to the watch without any need for a Bluetooth race ahead or just circle them, taking pictures communications or a separate battery and a more premium and videos as it goes. The camera is powerful version meant for developers that is a standalone unit enough to take 1080p video, or 120 frames powered by its own battery and is compatible with any per second slomo films at 820p. It also takes 12 watch band. The latter comes with an SDK that can be used megapixel stills. The drone is waterproof and is with iOS applications including those on the Apple Watch. quite handy at just 2.8 pounds.

So, what are you waiting for? Get the Aria band for your The Lily is expected to be available for retail new Apple Watch and draw away or click away with mere sale only in February 2016 , but it can be pre- gestures. ordered now for USD 599.

Nexpaq Modular Smartphone Case Most phones come with a number of attachments like speakers and micrSD card readers. The Nexpaq Modular Smartphone Case eliminates the need to carry around a number of attachments with its modular design. It comes with as many as six modules which can make your phone more functional. You can use the Nexpaq case to power up your phone with additional batteries, use the laser pointer in presentations, store extra videos or images with 32 GB and 64 GB flash storage and even check on the temperature with a temperature and humidity sensor. You can pick and choose any six modules you want, thus altering the functionality of your phone according to your needs. You don’t even need to power down your smartphone to insert and remove the components as they can be easily swapped. It is available in either black or white. All the cases come with a 1,000mAh battery on-board, that will definitely increase the life of your smartphone by 30 to 50 percent. As the individual modules can work with either Android or iOS handsets, the Nexpaq modular smartphone case can be used for Apple and Android phones like the Samsung Galaxy S5, iPhone 6, 6 Plus and Samsung Galaxy S6 Edge.

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Sony A7R II Camera

The Sony A7R II camera has not just one, but two world firsts to its credit. It is perfect for night photography with a huge 42.4 megapixel sensor that Porsche Driver’s Selection range is the first in the world to give photographers backside illumination at a full-frame size. Give a touch of class to your appearance with the new additions And in a first for a 35mm-format interchangeable-lens to the Porsche Driver’s Selection range. These include a pure 100% camera, it can take 4 k videos using the full width leather Porsche crest key ring and a classic cap with a cotton lining of the sensor. The ISO sensitivity has gone from 50 to for the hot summers here. Use a Porsche branded office organizer an amazing 102,400 while the focusing is really fast and office chair to ramp up your workspace. The lightweight and is 40 times faster than the original A7R. This is due high-end carbon frame bike can be used in cooler weather and to the 399 contrast-based autofocus points and an comes with a central locking mechanism. All the five products are additional 25 phase-based autofocus points that available at the Porsche Centres in Dubai, Sharjah and Fujairah. extend right to the edges to the frame. They can also be bought online from www.porsche.com/shop. Other notable features include 5-axis image stabilization to minimize shaky images, a robust body fashioned from magnesium alloy and an upgraded viewfinder. This is one camera you can use to take perfect high-resolution shots even in the dark.

Sunoco Burnt Rubber Cologne

Men have always had a fascination for the world of motorsports. There is a spirit of competition related to the world of racing – whether it is horses or cars, that is highly appealing to the masculine world. The smell of fuel, tires and exhaust is evocative of the race track and this is exactly the spirit that Sunoco Burnt Rubber cologne tries to convey, with plenty of sweet and spicy notes mixed in to make the scent attractive.

The cologne has not reached the retail market yet, but Sunoco is giving away a few colognes to lucky followers of the brand who can win it through a facebook contest.

66 tiresandparts.net Contact us to feature your hot products. [email protected] www.vargaco.com