California State University, San Bernardino CSUSB ScholarWorks
CSUSB Magazine Arthur E. Nelson University Archives
1-1987
January 1987
CSUSB
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January 1987 Panorama 1
The Department of Communication, offering one of the newest and fastest growing majors at California State Cal State’s bustling University, San Bernardino, is deservedly proud of two distinctions achieved this year. The university’s first, year-long communication Fulbright scholar in residence, from Mexico City, joined the faculty. In its third year of operation, the department launched the university’s student-operated radio station, KSSB. The program on target station, presently heard only on one cable channel in northern San Bernardino, offers great potential as a vehicle for Interviewer: How much rewriting do you do? education, entertainment and community service. Hemingway: It depends; I rewrote the ending of Farewell The faculty, who bring diverse professional experience to Arms, the last page of it, 39 times before I was satisfied. to the university environment, seek to offer their students the Interviewer: Was there some technical problem there? practical information and the skills needed to succeed as What was it that stumped you? aspiring or working professionals in an information-oriented Hemingway: Getting the words right. society. — George Plimpton in Paris Match Interview, 1965 Mexican-U.S. media: a comparison By Tatiana Galvan
When our goal is to fully understand a TELEVISA, the other major private net In Mexico, no such single agency as atmosphere of entertainment program mass communication system within any work, controls four T.V. stations. the FCC exists. Those functions are ming that has a wide, mass appeal, society, we must consider some essen The U.S. enacted several statutes in spread over a number of governmental which can easily be transplanted to dif tial factors, such as the culture in which 1927 and 1934 to regulate the allotment ministries. The major technical load falls ferent cultures. Most U.S. syndicated it is developed and the socio-political of frequencies, licenses, stations and all on the Ministry of Communications and shows are sold to developing countries structures in which it is based. forms of radio communications by both Transport, while the Interior Ministry which can’t afford to produce such The previous statement implies that wire and broadcasting. Other countries checks for compliance with the Federal expensive material. Translated language systems in each culture will be different, slowly followed suit. In Mexico, partial Radio, Television and Cinematography subtitling or voice overlaying is added. and also that the institutions involved in regulation was included within the con Law of I960, and other departments The sale of programs abroad follows communications will be organized stitution and in statutes enacted from handle grievances and fines. the U.S. motion picture industry’s efforts according to the importance they have the 1920’s through the 1940’s. It was not In the U.S., the ethical aspect of pro to export films to other countries for in the socio-political and economic until i960 that an organic law for broad gram contents is essentially controlled many years. In contrast, the Mexican structures. For that reason we view the mass media as political actors and as institu tions that play a significant role in the development of new policies and in the establishment of business procedures, legal boundaries and the cultural framework in which they operate, linderstanding the media in this sense involves, directly or indirectly, the influ ences of major decision makers or high office holders — such as the president, members of congress, the courts, citi zen’s groups and certain kinds of com missions (like the Federal Communica tions Commission [FCC] in the United States), that have the power to establish and rescind regulations and to interpret the public interests. World communication systems can be divided into commercial and government-sponsored interests. Most third-world countries in Asia and Africa rely mainly on government support, while in Latin America we find a mixture of both types with a slight edge on the commercial model. This brings about an easy adoption of USA patterns of adver tising, taste and content similarities within Latin American communications systems. In particular, Mexico was one of the first developing countries to initiate broadcasting under private ownership, following closely behind the USA, with radio in 1923 and television in 1950. Even in the U.S., we can find some exceptions to either financial support casting was established and until 1973 through “editorial discretion” and the Comparative systems — Fulbright scholar models, in the case of educational, cul that specific regulations were “fairness doctrine,” that guarantees cor Tatiana Galvan, seated at right, explains tural and religiously affiliated stations, implemfented. rective aaion. In Mexico, an extrapola differences between the communication systems in Mexico and the United States to three students, where support for operations is derived The Federal Communications Com tion of the print law adopted early in the from left, Adrian Lash, senior from Rialto: Heidi from widely diverse sources. mission represents a unique combina century guarantees equal coverage to an Dotson, Riverside, junior; and Kerri Hawkins, While in the U.S., the FCC has im tion of executive, legislative and judicial offended party in case one’s interests Redlands, senior. posed limits to the number of stations functions within a single independent were damaged by exposure in the owned by a single company, whether federal agency. It adopts and enforces media. radio or television, no such limit exists regulations as an executive function; it Commercial broadcasting in the U.S. movie industry was quite strong from in most other countries. In particular, adjudicates disputes in the manner of derives operating revenues mainly from the 1930’s through the 1950’s, when it the government of Mexico operates five the judicial branch and carries out a advertisements, program sales and ser was especially successful in reinforcing TV. stations in the UNIVISION network; delegated constitutional function of the vices. Public broadcasting relies heavily national identity and values. Since the legislature. Members are appointed by on government subsidy, grants, school I960’s, it has decayed to almost disap the president and confirmed by the funds and donations. In Mexico com pear in the I980’s. The introduction of Senate. It covers wire and wireless mercial networks follow roughly the movies in video cassettes and the prolif communications, technical and program same pattern as in the U.S., but public eration of'VCRs in Mexico in this decade regulations, station licensing, channel stations are wholly government sbp- have virtually wiped out the gasping assignments and hearing of grievances. ported and rarely obtain revenues from movie enterprises in Mexico, with the grants and donations. continued next page The competitive presence of three major U.S. networks has generated an 2 Panorama January 1987 Effective crisis communication
By John Kaufman, PhD. to the publics that will be inwlved in preventing or responding to crisis.” Murphy’s Law is becoming a worry for Crisis communication is concerned corporations and government agencies with five basic objectives: in the United States, and it’s no laughing . Anticipating and analyzing potential matter. crisis situations; When things suddenly go wrong, pub . Identifying audiences that will be lics are demanding that they be kept in affected by, or who affect, that crisis; formed about the situation. They want . Establishing guidelines to manage to know what happened and what is the flow of events and minimize being done about it — Chernobyl adverse effects; comes to mind as the best example this . Assigning responsibilities in crisis year. situations; When something goes wrong, some . Developing the skills of individual one suffers. Increasingly, injured parties communicators and building confi are seeking compensatory satisfaction dence in their ability to handle the through the courts. Product liability communications role. suits, for instance, jumped from 1,579 in I have taken a personal interest in the 1975 to 10,745 in 1984 in the United dynamics of crisis communication for States. The growth of a “litigation indus some time — ever since I was 16, actu try” during the past 15 years, combined ally, and had to inform my father that I’d with the increased scrutiny and reach of crumpled someone’s fender with his the mass media, has prompted the de new Pontiac. I believe communication The tvrltten word — Public relations and components related to the study and velopment of two new fields in public departments such as ours have an obli journalism techniques are reviewed by Dr. John understanding of crisis communication communication — risk communication gation to become involved in the theo Kaufman with seniors Lois Malloy, left, from Moreno Valley, and Heidi Barlow, Redlands. processes. I attended a proprietary and crisis communication. retical and conceptual development of crisis communication seminar in Chi Writing recently in Public Relations new communication fields, such as cri cago during August that had been Journal, PR counselor E. Bruce Harrison sis communication. Toward that end, I jointly developed by Burson-JVIarsteller noted that, “Crisis communication is a have been working independently and terms of public communication during and Standard Oil of Indiana (AMOCO) response when things go wrong, when with students in research and develop the weeks following the destruction of for the oil company’s executives and lemons are rampant or tragedy has ment of communication processes re the Challenger. Collaborative efforts facilities managers. The seminar expe struck. How about pre-crisis communi lated to crisis conditions. with students include examination of rience provided insight and under cation? American companies are concen Independent research in progress crisis communication strategies for city standing about pedagogical techniques trating on the twin aspects of this: includes an examination of how Rock , and county governmental units. that have proved successful in teaching communicating to encourage quality well International, the primary contrac Our department is also concerned communication skills and strategies to work and products, and communicating tor for the space shuttle, responded in ' with development of instructional executives. Some of the lessons learned in Chicago will be incorporated in a one- day spminar I am developing for in- service training on campus. Participants will be taught to use communication skills to help regain control during a crisis, set communication objectives. BmadcastingdnMexica resist “siege mentality” responses, address affected constituencies, and continued from page 1 which has approximately 40 percent of minor role, since its development was anticipate the needs and actions of the exception of noted international collab the population of the United States, the restricted to four or five major metropol mass media. Strategy sessions and orations in the recent past. number of radio and T.V. stations is only itan regions and then only in upper- “stand up” role playing will be part of The Mexican’s government’s network, 10 percent of those in the U.S. and is middle class areas of the cities. a sophisticated simulation exercise. UNIVISION, and the private network, mostly restricted to the larger metro Television systems in the U.S. and A graduate-level course in crisis TELEVISA, virtually control all television politan areas. Mexico follow different technological communication also is being consid stations in Mexico. Most of the programs Cable networks in the U.S. reach development. The U.S. has undoubtedly ered by the department. originate in Mexico City and are re about 30 percent of the population. the most advanced technology, widely We believe that faculty involvement transmitted through microwave and Their programming content is under different markets and diverse ways of in new communication fields, such as satellite links to the rest of the country. less severe restrictions than general financing operations. Mexico, on the risk communication and crisis com TELEVISA, one of the most successfril broadcast shows. Recent rulings to cen other hand, relies on publicity and on munication, will keep our department private enterprises in Mexico, also owns sor cable transmissions are being de tax revenues through which the on the cutting edge of the discipline in a major percentage of the Spanish Inter bated in higher courts. Also Public Utili government can fund its own networks. the years ahead. national Communications Corp., which ties Commissions are justifying their There are no local program production owns five Spanish language T.V. stations right to regulate cable programs because facilities like those in the U.S. Program and controls two more. cable uses certain facilities under their production is limited to studio events In 1985, Mexico’s fully owned dual control. In Mexico, cable plays a very and news casts. Imported entertainment Dr. John A. Kaufman, associate professor communications satellites were put into of communication, has special interests in shows are the rule rather than the mass media management and crisis com operation, opening a wider coverage for Tatiana Galvan, a professor in com exception. But since 1983, the local munication, which were fostered by his both Mexican networks. TELEVISA also munication at the Universidad Nacional production rose 40 percent. background in news repotting, photog has a large interest in the Spanish Inter Autonoma de Mexico in Mexico City, is Legislation to promote the existence raphy, public relations and teaching. national Network (SIN), a U.S. satellite- spending the 1986-87 year at Cal State, San He earned his B.A. and MA in journal Bernardino as a Fulbright scholar in of independent stations, which could ism and his Ph.D. in mass media studies conneaed broadcasting and cable net residence. open different alternatives to those from Michigan State University. His various work, with more than 200 affiliates In addition to teaching in the Depart already existing in Mexico, is virtually honors there included selection for mem serving 15 million Hispanics residing in ments of Communication and Foreign nill. Prospects for change in that direc bership in Kappa Tau Alpha, honorary the U.S.; and also in GALAVISION, a Languages, she is lecturing in the com tion do not appear to be in the imme journalism society; several scholarships, a satellite-distributed cable television pro munity and conducting research on research grant from Booth Newspapers, Hispanic media in southern California. diate future, due to the high costs. Inc., and a Gannett teaching fellowship. gram service in Spanish. These satellite At IINAM, Professor Galvan has been While Mexico and the United States Kaufman’s two stints as a newspaper systems offer programming not only head of the Information Design Program have similar legal structures, entrepre reporter-photographer were interrupted by from Mexico but also from most of Latin and chair of the Communication Depart neurship and programming profiles, the four years as a line officer in the Navy. America and Spain. The recent boom ment. She has conducted research at other While doing graduate work at MSU, he was private and public universities in Mexico cultural differences of the two countries a teaching assistant. He joined the faculty of satellite dish manufacturing in City, has lectured in Spain, South America, do affect the content of the program at Cal State, Fullerton, as assistant profes Mexico has opened another important Mexico and the United States. ming they produce for their audiences. sor, after completing his doctorate. In industry for this developing country. She earned her bachelor’s degree in addition to classroom responsibilities, he Today in the U.S. about 80 percent of journalism from UNAM and her MA in served as coordinator for the news- all homes have at least one television mass communication and social change References editorial sequence and as advisor to the from Stanford. She is nearing completion student newspaper. and one radio. It is safe to assume that of her doctorate in political science at Galvan, Tatiana, et al.. Brief Assessment of Legal Prior to joining the San Bernardino most middle and upper-class families UNAM. A^ects of the Mexican Ibinted Media, Broad faculty in the fall of 1985, when the de Her professional experience outside casting and Satellites (Mexico, D.F.: UNAM- partment began full-scale operations, he have at least two of each. Equally valid is CANALII, 1982). the assumption that practicjdly all cars the university sening includes work as a taught at Cal Poly, Pomona. newscaster at Mexico’s Channels 2 and 8 Head, Sydney, World Broadcasting Systems: A Dr. Kauftnan received a 1986-87 faculty have at least an AM radio, while most and as editorial director of the Mexican Comparative Analysis (Belmont, California: professional development grant to exam moderate to expensive cars surely have official news agency, Notimex, in 1983. Wadsworth Publishing Company, 1985), pp 97- ine the public relations strategy used by EM. All these viewers and listeners tune Her master’s thesis was a study of “The 283. Rockwell International, manufacturer of in to roughly 9300 radio stations and Role of Mexico City’s Press in the Legiti Kuhn, Raymond, The Politics of Broadcasting the space shuttle, following the destruc mation of the Mexican Political System.’’ 1100 T.V. stations in the U.S. In Mexico, (London: Saint Martin’s Press, 1985), pp 158- tion of the Challenger in January 1986. She has co-authored research on the polit 196. ical reality of Mexican political parties, cul ture as a means of communication, rural Noriega, Luis A de and Leach, Frances, Broadcast networks of communication and family ing in Mexico: IIC Case Studies on Broadcast planning, and the press of Mexico City. ing Systems {hondon: Routledge and Kegan Paul, 1979). January 1987 Panorama 3
“This is a department where everyone is excited about change. We know what is not working and what is working well,
and we feel well supported and supportive. ” Realizing options Nurturing and motivating are intrinsic ‘‘We have a lot of students who ‘want “They get excited; they have fun and When she decided to go back to col elements in Dr. Dorothy Mettee’s rela to get a job.’ Most of them have never they come back with the feeling ‘I really lege, the family (which now included tionships with her students in the considered going on to graduate school. could do that too’,” she explains. Having three sons) moved to Colorado. Ten Department of Communication. I push graduate school.” served as a judge in the small group years after she left the classsroom, Buoyed by the support she receives communication area, she too has been Mettee returned to college and com from her spouse and her department, Conference impressed by what the students can ac pleted an undergraduate degree in she exudes enthusiasm for her job (“I for students complish in that environment. communication at the University of love to come to work in the morning”) ‘‘Do you know how much time it Colorado, Boulder. When she entered and a determination to expand the vistas One of the avenues she uses to pro takes to do a research paper with a stu graduate school, tragedy struck the of her students. vide new experience is to encourage dent?” she asks rhetorically. After meet family. An auto accident claimed the life Because many don’t realize all of the students to participate in the Annual ing to explore topics and information of her husband, David, and left her old possibilities available to them, “I have Speech Communication Students Con sources, which takes several hours, the est son, then 13, in a body cast for 11 an obligation to present options,” she ference, held in the spring at Cal State, student heads off to begin the research. months. says. Fresno. Modeled after academic confer Then professor and student meet again After one quarter off, she returned to the classroom and within the next year she added a couple of troubled youths to her family. “No one wanted them, if I didn’t take them.” In August 1984, eight years after she began her graduate work, she com pleted her Ph.D. in interpersonal com munication and moved to San Bernar dino to become the second tenure-track faculty member in the fledgling De partment of Communication. “When I moved into an apartment here, it was the first time in my entire life that I had lived alone.” That changed, however, when she married an old friend from Denver, Chuck Writzmann. Dr. Mettee credits her first husband with understanding her need to be her own person, to achieve outside of the home. “He understood more about fem inism than I did.”
Women students seek support Many of the women students in the communication department, particularly the ones returning to school after an absence, come to Dr. Mettee for sup port. “Many have had the same feeling I had — that I was supposed to be happy being at home, but I wasn’t and I felt something was wrong with me.” They’ve not thought about the oppor tunities for education, for graduate study, for study overseas. “Now they’re coming to me, and I’m supporting them.” “My husband. Chuck, thinks what I do is exciting and important and is very supportive of me,” she says, explaining A helping hand — Helping students to adjust ences attended by faculty in their dis to the academic environment, or their major in to design the format of the study and to she invites her students to her home communication, is one of the passions of Dr. ciplines, the sessions are designed to prepare an appropriate review of the each quarter in order to foster a more Dorothy Mettee, at right Karen Wright, of San give students a feeling for real research literature. relaxed classroom atmosphere. Bernardino, a senior transfer student, benefits and a taste of a professional conference. By the time five students have pre Being in a new department offers the from a bit of Dr. Mettee's attention. Students are encouraged to submit re pared papers for the Fresno conference, faculty the opportunity to design a pro search papers on any topic in the field she has spent more than 100 hours. gram that can be on the cutting edge of of communication — such as rhetoric “The finished product is almost always the field of communication, believes Dr. and interpersonal, small group, or worth the time and effort it took,” she Mettee. “We have a well-rounded, basic org^izational communication. The re- adds quickly. program which we can integrate with seara* papers are read and critiqued by The encouragement she passes on to the new technology.” Core courses can faculty priqr to the conference. At the her students comes in many ways from provide a well-grounded foundation for conference, students present their work the support she herself received from other areas of interest. in small group settings. Rather than others. Reared in a small town in north allow her students merely to read their ern Michigan, she had the encourage papers. Dr. Mettee works with them to ment of her parents to attend college. prepare a speech discussing their Although she loved college, she married research. and dropped out to accompany her The two top papers are published in husband through his graduate work and the conference proceedings. then to his first job teaching at Yale Uni Although most students have not had versity. She found a job as secretary to sufficient course work to do a good the>chair of the Yale psychology de- research paper until they are seniors. Dr. partrhent. “My first boss thought I was Mettee believes it is important for jun bright; he valued my opinions and told iors to have the exposure to the keynote me I should go back to school.” speakers and to the concept of doing research. 4 Panorama January 1987
On the ail— Although he's actually a student, John Cloud, standing is the teacher when it comes to operating the console for radio station KSSB. Cloud, station manager for KSSB, is sold on the importance of college radio — to the com munity and the students. Tim Klock, a junior from Riverside, is one of the beginning staff members.
KSSB teaches broadcast skills By John Cloud The inherent nature of college radio the happenings on campus. It also tends also will schedule pre-recorded concerts Station Manager, KSSB enables students to utilize their knowl to display much more concern for pub and recitals from the university music edge in a praaical way. Therefore, the lic service programming. Commercial department, will broadcast CSUSB sport- tMueTJfKSSB and college radio in radioffequenttydoes^TTOt stfgSSThg Ihg'evenlsTiVeiuTa'wlll emphasize pub- students build for themselves a broad- general is to establish a concrete, practi importance of local community and lic service programs and university based education, they often lack expe cal setting which provides students the university events. On the other hand, news. rience with the practical application of opportunity to receive necessary hands- college radio places a great amount of what they have learned. on experience in radio broadcast emphasis on public service broadcasting The opportunity to combine a strong Wire service needed mech^ics, announcing, production and in an effort to build a strong rapport for world, state news educational foundation with a practical speech. This combination of education between the university and the sur application gives college radio its and experience can help students to rounding community. A college radio In order to provide world and state unique characteristics. Students learning obtain future employment. station must support its local commun news, KSSB needs to obtain a wire ser and working at KSSB will be able to de Radio experience does not limit the ity and, as a result, the local community vice. Such a resource would provide a velop their knowledge of radio broad student to a career of spinning records will support its college radio station. valuable asset for a more realistic ap casting while applying what they have as a DJ. An education in broadcasting Currently, KSSB is training students. proach to training in newswriting and learned with actual hands-on can provide skills beneficial in a multi Therefore at this time, the station has a news commentary for students at the experiences. tude of media-related fields such as tele limited broadcast schedule. As more university. The value of a college radio station is vision, video/audio engineering, pro students become proficient with their Education, practical experience, crea found in its ability to provide a quality gramming, dramatic production, ad broadcast skills, the programming will tivity and professionalism are the foun learning tool for students and at the vertising and/or promotions. be expanded. dation for KSSB’s teaching philosophy. same time keep the surrounding com Currently, KSSB schedules its pro The college radio station thus is one munity better informed. gramming between 11 a.m. and 1 p.m., more valuable asset for this campus, Since planning began in 1984, the All majors Monday through Friday. KSSB programs providing an additional learning oppor primary purposes for the student- join staff jazz, folk and blues music, as well as tunity. KSSB management hopes the operated station have been two fold. pre-recorded international transcription principles and skills taught at the station First, KSSB is to provide a professional A student does not have to major in broadcasting to join the radio station services such as Radio Sweden and will enhance CSUSB students’ ability to atmosphere, within an educational set Radio Canada International. The station succeed. ting, to teach students the essentials of staff. Whether one studies business, radio broadcast skills. Second, KSSB will music, English, drama or physical educa provide an entertaining and informative tion, for example, broadcast training can format that will serve as an alternative be an added educational benefit in obtaining employment in another field John L.T. Cloud, Jr., senior communica station. He began work on establishing the source of programming, not only for the tion major, brings prior radio experience music librarv' (which still welcomes dona students but also for the surrounding of specialization. to his present position a.s general manager tions of records and tapes) and helped community. Both on and off campus, student for KSSB, the university radio .station with budgeting and equipment .selection. radio can become an information center which is operated by the Communication His responsibilities as station manager, for current university events. Secondly, it Department. in addition to teaching other .students to For nearly two years, he was music,' operate the equipment and to develop serves as an alternative source of music, promotions director, on-air announcer and their broadcast skills, including organizing sports and cultural programming, to sales representative for KliOR, the FM sta the daily broadcast aaivities, developing commercial radio. Students also have tion owned by the University Tennis, golf, softball and junkyard dogs Dynamic forces in spring lineup By Dan Durst Gary Oechsle is returning in Coyotes will be winning!” she promises. Sports Information Director 1987 to pace the Coyote golfers. He finished the 1986 season as an A winning team, even in its first year Want to satisfy your sports appetite? NCAA Division III national finalist, of competition, is the Cal State golf and in post-season competition he team, coached by Dr. Greg Price. Return Try Cal State’s spring lineup. ranked 26th in the nation. ing to lead the Coyote golfers is a 1986 Tuned into tennis? Cal State features NCAA Division III national finalist, Gary a competitive men’s and women’s pro Oechsle. At the conclusion of the regu gram. Gratified by golf? Following the lar golf team might be exactly what you season play, Oechsle was invited to want. Bananas for baseball? Searching post-season national competition and for softball? Cal State, San Bernardino is finished those playoffs ranked 26th in adding both to become one of the most the entire nation. dynamic forces in intercollegiate ath Not reticent in voicing a prediction. letics in California. Price wants a post-season bid for the entire team to compete in 1987. How ever, he does not take a post-season bid Three years, for granted but has been emphasizing eleven sports recruitment as a key ingredient. Price feels the second-season squad is In its short three-year history, the uni capable of challenging the Southern versity’s intercollegiate athletic program California golfing powerhouses. In addi has expanded to 11 sports. The 1986-87 tion to Oechsle, Cal State has some fall editions delivered some satisfying excellent golfers currently enrolled due results for the athletes and CSUSB. Most to recruitment efforts and the valuable notable would be the volleyball team The onset of education CSUSB offers, he says. participating in the NCAA Division III Western Regional Finals at UC, San spring brings Strong recruiter Diego. the promise of The onset of spring brings the pro in tennis coach mise of three successful, continuing three successful, Another strong recruiter for CSUSB is programs and two new programs. continuing the men’s and women’s-tennis coach, “I’m excited that Cal State, San Ber Jim Ducey. Also good at reauiting, nardino is moving ahead in intercolle programs and Ducey has a knack for keeping student- giate athletics by increasing the number athletes participating in their sport spe of sports for student participation,” said two new cialty. For instance, he encourages his Director of Athletics Reg Price. pyrograms. players to work out voluntarily in the The inaugural baseball program is off-season. “If kids see my dedication to directed by former NCAA Division III their improvement, then it seems to coach of the year. Chuck Deagle. Deagle snowball and the kids wind up improv managed his 1985 University of Red- ing at a much faster rate,” says Ducey. lancteteam-to the-GoUege World Series The men’s team will see the return of and has also coached several baseball #1 player Tim Streck, who ranked as squads at the international level. His high as 12th in the NCAA Division III experience combined with the positive West rankings last season. His doubles attitude permeating the Coyote athletic partner, Richard Blackey, is also program gives high promise for a suc returning. cessful season. this season. The 17 home dates (six The Lady Coyotes will be playing on a Cal State’s women’s team strength lies Foregoing preseason predictions, he doubleheaders) and five home games new diamond, with a little bigger ball in the return of three of the five starting will say, “The kids have good ability. Of starting at 7 p.m. allow Coyote support than their male counterparts. By coach players. The #1 and #2 female players course I haven’t seen them compete in a ers ample room for accommodating a Bly’s own admission, the CSUSB team (Stephanie Comadena and Bec^ Huff) game-type situation, but a positive atti busy schedule. will have “a lot more heart than the also form a doubles entry for the tude in pressure situations is what we liie other first-year spoij, women’s competition.” She adds, “Playing estab Coyotes. After posting winning records will strive for.” softball, also relies on a coach (a famil lished teams forces us to play like ‘junk in individual play during 1986, these With 29 playing dates and 40 individ iar face around campus) who empha yard’ dogs.” Lady Coyotes should refine their posi ual games (11 doubleheaders) on the sizes a positive, winning attitude. The Several of Bly’s “junkyard” dogs are tion within Southern California tennis schedule, th^ Coyotes will see plenty of familiar face belongs to Jo Anne Bly, the natural athletes from existing CSUSB circles. action. Fiscalini Field, in the Perris Hill women’s basketball coach and a physi sports teams. “Our first year we will not Park, serves as the Coyotes home field cal education instructor. be playing as a newborn team, the Counseling Center offers free help Free counseling services are available receive help. The center does not pro from Oct. 1 through June 15, and is The Community to alumni through the Community vide child therapy or marital therapy, closed for the Christmas holidays. All Counseling Center Counseling Center at Cal State, San and does not see individuals who are counseling sessions are strictly Bernardino. suicidal, alcoholic or addicted to drugs. confidential. provides both supervised The center, located on campus, is a These individuals are referred to other Dr. Teyber is also an associate profes clinical training for training cli^S« for master’s-level graduate agencies that specialize in counseling sor of psychology. His primary interest is students in co?iseling psychology. Grad with these problems. in the effects of divorce on children. He counseling graduate uate student therapists see clients in Anyone interested in speaking with a is the author of a paperback book that students and free individual therapy and are supervised by counselor or obtaining more informa teaches parents what they can do to faculty members in the Psychology tion is invited to call the center at help their children successfully adjust to counseling for alumni Department. This program provides (714) 887-7272. Dr. Edward Teyber, divorce. The book, “Helping Your and the public who both supervised clinical training for director of the Community Counseling Children With Divorce”, is being made counseling graduate students, and free Center, will return the call. Dr. Teyber into a four-part public television series otherwise may not be counseling services for alumni and schedules an initial interview with pros that will be shown on public television able to afford community members who may not be pective clients, and then appoints clients stations beginning in April, 1987. able to afford counseling otherwise. to counselors who can best meet their counseling. Counseling services are offered to needs. Clients meet with their coun people seeking help with personal and selors oncd-a week in individual coun emotional problems. Individuals expe seling sessions. The length of counsel riencing problems in relationships, feel ing is not limited. The center is open ing anxious or depressed, or coping with life transitions and stress can all o i'anorama January iy»7 Her vibrant personality and honest, Her broad base in the communication develops the concept, writes the copy, Jena Plourde, direct manner struck me when we first field serves her well in her first job at prepares the art work, does any neces met on the library steps, and I knew Deutsch, an international corporation sary photography, typesets the copy, and the first why Jena Plourde ’86 had majored in which manufactures connectors for the oversees the printing. She’s honed her communication. aerospace industry. skills as a designer, with about 80 per Long familiar with the campus, Jena Jena works in the Marketing- cent of her job in design; however, communication has spent time at Cal State since her Communication division, designing she’d like to pursue the writing and mother, Sandy Plourde, ’77, was a stu promotional pieces for Deutsch. She communication side more. graduate dent in music here. They even played in “I’d enjoy working for a magazine or a concert together in the Recital Hall in an ad agency,” Jena said. “I’m a much when Jena was a senior at Colton High better writer than I am an artist, though “When I visited my mom while School. Music isn’t her only interest. She I’ve certainly benefited from doing so she was a student, I knew that also worked the light boards for theatre much design at Deutsch. I can use the arts productions on campus and spent knowledge and skills I’ve developed in Vd like to go here. The people over two years doing commercial art as whatever area I pursue. Television pro are incredibly nice and the a silk screener at a local business. duction and news editing really appeal small size of the university Receiving her bachelor’s degree in to me. March, 1986, Jena is considered the What’s in store for the Reche Canyon and its classes make it Communication Department’s first native? “I plan to come back to Cal State particularly special I got a graduate. With a major in communica soon for a special master’s. I’ve never tion, she opted for the flexibility of an great education here. ” taken any business courses, and I’d like interdisciplinary program which in to integrate my communication and cluded course work in the English and writing studies with marketing. I think it Art Departments as well. Professors would be a great combination. The Dorothy Mettee and Larry Kramer are By Joanna Roche, special B.A and M.A. programs are won among her favorites. “I really miss Cal Director of Alumni Affairs derful because they allow you to ex State. When I visited my mom while she plore a variety of fields. I have a lot I was a student I knew that I’d like to go want to learn.” here. The people are incredibly nice If Jena isn’t in the library, in class or and the small size of the university and in the dark room, she might be spotted its classes make it particularly special. I Jena Plourde, on her new motorcycle or scuba diving got a great education here.” 1986 communication graduate in Laguna Beach. Lectures and events Don Bachardy, Lynn Nadel, John P. Roche, Alumni banquet portrait artist learning and memory White LLouse advisor honors graduates Don Bachardy, a distinguished south How learning occurs and how How often does a campus or a com Five outstanding graduates of Cal ern California artist, will speak on Jan. memory works are timely subjects with munity have a chance to hear a person State, San Bernardino will be honored 19 on campus. The campus and com far-reaching implications. Dr. Lynn who has spent two years as an advisor to on May 9, 1987, at the annual Alumni munity at large are invited to join art Nadel, from the Department of Psychol- a president? Awards Banquet, sponsored by the ~ smdents forthe nooniectureTn Room Ogyarthe University of ArtznnaTWiIl dis- “ Professor John P. Roche will relateTTTs Alumni As^idciation. 110 of the Visual Arts Building. cuss new research in neurophysiology experiences as presidential advisor to One distinguished alumnus per Bachardy’s primary activity is in the at 7:30 p.m., Feb. 23, in Room 101 of the Lyndon B. Johnson, Feb. 24 on campus. school will be recognized. The deans of field of portraiture, an area largely Physical Sciences Building. Dr. Roche, Olin Distinguished Profes each school will present the coveted ignored by many contemporary artists. Dr. Nadel is a widely published re sor of Civilization and Foreign Affairs at award to the graduate from their area. His work hangs in the Metropolitan search scientist who has devoted most the Fletcher School of Law and Diplo Forms for nominating individuals will Museum of Art in New York, the of his career to brain research. His macy, Tufts University in Medford, Mass., be mailed to all Alumni Association ^ National Portrait Gallery in London, research supplements and in some cases will speak at 7:30 p.m. in the Panorama members in January. As in previous > . University of Texas, University of Cali rewrites our understanding of how Room of the Commons. years, professional achievements, com fornia at Los Angeles, Fogg Art Museum learning occurs. A historian and political scientist by munity service and university or Alumni of Harvard University and Princeton Through neurophysiology, new training. Dr. Roche was called to Wash Association participation will be the University. information on how,the brain works is' ington in 1966 to advise the president criteria used by the awards committee to The controversial portrait of former bringing changes in teaching methods. on issues dealing primarily with the war select the honorees. Governor Jerry Brown on display in the Unfortunately, at this point, many educa in Vietnam. He will give an insider’s Lee A. Grissom, alumni trustee of the Capitol Building in Saaamento was tors are unfamiliar with the functions of view of the White House and of the California State University, will be the produced by Bachardy. the brain. It is important that educators Washington political scene. guest speaker. Grissom, president and A brilliant technician, Bachardy will learn more about the brain so that they On sabbatical this year. Dr. Roche is chief executive officer of the Greater San discuss the evolution of his style, illus can have better understanding of how working on a book dealing with his Diego Chamber of Commerce, will trating his talk with slides of his work. their teaching effeas learning. years in the Johnson administration. speak on education issues. Scholarship fund Alumni board to be boosted seats Rohm by fee increase as faculty rep At its December meeting, the Board Dr. C. E. Tapie Rohm, associate pro of Directors of the Alumni Association fessor of information management, is voted to increase life memberships to the faculty representative on the Board $500, effective April 1, 1987. of Directors of the Alumni Association. Until that date, life memberships can Dr.'Rohm’s appointment to the board be purchased for $200. is for two years. The primary reason for increasing the Shortly after his arrival at Cal State in life membership fee is to augment the 1983, he created the information man scholarship fund established by the agement degree program for business Association. Consistent with the Associa managers of the future. Dr. Rohm de tion’s by-laws (Article 4, Section 5), at fines information management as an least 50 percent of all payments received opportunity to increase individual and for life memberships are deposited in organizational productivity through bet the scholarship fund. ter decision-making by computerization. The Alumni Asscxriation encourages The information management pro members to contribute beyond the gram provides students with relevant annual and life membership dues to training because it blends input from benefit other university programs. industrial consultants along with aca demic principles. Instituted in 1984, the major now has 150 students. The university offers a BA., B.S., and an M.B.A. degree with a Rohm on alumni board — In addition to his traditional role in the classroom — such as helpi^-. concentratiofi in information manage graduate sUtdent Chiayin Ma with a computer problem — Dr. C E. Tapie Rohm has added a new responsibility, representing faculty on the alumni board. ment. In addition, a certificate is offered in the subject. January 1987 Panorama 7 Lee Ann D. Overstreet, BA political science, is work ing on a master’s degree in public administration and national security studies at Cal State, San Bernardino. Stella M. Quinbar, B.A human services, is a social ser vice consultant with the State Department of Health Ser Representative Lewis visits campus vices in San Bernardino. She and her husband, Richard, live in San Bernardino. Legislative relations — Keeping Laura A. White, BA. administration, is director of admissions and records and assistant registrar at Victor the slate’s elected representatives, Valley Community College in Victorville. both in Washington and in Sacra mento, informed about the univer 1985 sity’s needs and successes is impor Lynn Seeger, B.A. art, and Andrew Anderson were tant to the institution. Representative married Aug. 9 in Calvary Chapel in Redlands and are making their home in West Covina. Lynn is completing Jerry Lewis, second from right, visited her teaching credential at Cal State and her husband is a campus recently and met with teacher and football coach at El Rancho High School in faculty and administrators Sharing Pico Rivera. thoughts were, from left, Cynthia Army Second Lt. William B. Barber, B.A. political science, has arrived for duty with the 8ih Infantry Pringle, director of media relations; Division in West Germany. He is a platoon leader. Presidemt Anthony H. Pvans: Lends; Rosalie McMaster, M.A. psychology, is in the Ph.D, and Dr. J. C. Robinson, associate vice program in counseling psychology at the University of president for academic personnel Kansas. Second Lt. EsequielJ. Mora, Jr., B.S. administration, has graduated from the U.S. Ar Force accounting and finance officer course at Sheppard AFB, Texas. During the course, he was taught to manage, organize and coor dinate activities for the disbursing, collecting and accounting of funds. Duska Peyton, B.A English, is enrolled in the M.A in English composition program at Cal State, San Bernar dino. 1978 Michael A. Vargas, B.A geography, is a fine arts con Thomas M. Steele, B.A. administration, and Tina M. Dale R. Willis, BA. geography, is employed in produc sultant for James Lodge and Associates of Irvine. He also Alumni Carlone were married Sept. 20 at Our Lady of the Holy tion control/scheduling in the Plant Management Div has been doing graduate work on a Master of City Plan Rosary Cathedral in San Bernardino. They are employed ision at Hill AFB, Ogden, Utah. He and his wife, Eliza ning degree (with a specialization in planning for the by Vince’s in San Bernardino, he as a plant supervisor updates beth Ann, live in Roy, Utah, where he serves on the City arts) at Massachusetts Institute of Technology. and she as an operations manager. Council and is president of the Roy Historical Founda Richard E. Young, B.A. psychology, is the pastor of 1971 tion. He was chairman of the St. Judes Children's Hospi Vineyard Christian Fellowship in San Bernardino. 1986 Alan W. Graham, BA political science, is a sales tal Bike-a-thon in 1985-86. Sharilyn (Shari) Loe, B.A. liberal studies, and Timothy representative for Coca Cola Co., Los Angeles. He and his 1983 1979 Roe were married Sept. 13 in Highland Congregational wife, Helen Stemath, a 1979 graduate, live in Red Jeff Griffith, M.A. education, a Fontana High School Church and are making their home in San Bernardino. lands, Linda Sherman, B.A English, M.A. English composi teacher, was among 53 elementary and secondary tion 1982, is teaching English at Riverside Community teachers who attended the two-week Valley Forge Darla L. Sidles, B.A. administration, and Louis Bircheff, Rudy Robles, BA French, M.A, education, 1976, is the College. Teacher Workshop, sponsored by the Freedoms Founda Jr., were married Sept. 27 in Grace Lutheran Church in only Hispanic counselor at San Bernardino High School, tion, last summer. Griffith teaches advanced placement Upland. Darla is assistant manager of S-S Pool and Patio working with 375 students a week as an academic, per 1980 courses in American government for college bound stu and her husband is co-owner of J & L Surplus. They are sonal and career counselor. Earlier he taught French and Lin Hayes, BA. administration, is now manager of dents, in addition to a regular government class. living in Upland. Spanish at Colt Junior High School in Rialto and social Security Pacific Finance Corp. in Riverside. His home is studies at San Bernardino High. He ^s presented an in Moreno Valley. Mary Diane Hazelton, BA. psychology, and William A Dan Williams, BA communication, recently joined honorary FTA service aw^rd for his work at SBHS. Henning were married Nov. 8 at Norton AFB Chapel. Her Redlands Federal Savings and Uian Association in its 1981 husband is in the Army and they are living in Barstow. management training program. He is a resident of Rialto. 1972 Thomas W. Dominick, B.A. administration, and Lauri Constance Kooken Ochsner, B.A English, and her J. Robert Ferrier, B.A administration, is president and E. Downs were married Sept. 27 in Saint Bemardine’s husband, Larry, have a new son, Jake, born June 15,1986. sole owner of Ferrier Insurance Services, Inc., in San Church in San Bernardino. The groom, who earned his Bernardino, an agency' which handles 95 percent com law degree fi-om the University of San Diego School of She is employed as a librarian for a middle school in Lit- tlercxrk and is enrolled in a credential program. mercial accounts. He and his wife, Gayle, live in Law, is an attorney with Fullerton and Lemann in San Highland. New Members Bernardino. The bride is a preschool teacher in Red Georgianne Kukula, B.S. administration, and Mark A 1975 lands. Carlson were married Sept. 13 at Saint Anne's Catholic Gabrielle Brue, BA history, 1984 Church in San Bernardino. She is employed as a certified Linda Ricketts Mitchell, B.A administration, has been Terry Ferrone, B.A. English, is teaching fourth grade at Cara Cline, B.S. computer science, 1986 promoted to div ision manager at Gate C.iw Beverage in __Pachappa Elementary' School in Riverside. public accountant by Eadie and Payne in San Bernardino. San Bemandino. Her husband is a financial planner with IDS American Michael J. Collins, B.S. physics, 1986 Mr. and Mrs. Alan McAllister (Alan, B.S. administration, Express in Riverside. Tbeir home is in Colton. Bruce W. Doucett, B.S. administration, 1985 1976 M.B.A. 1985) announce the birth of their third son, Jeffrey John, Nov. 3,1986. The baby weighed 7 pounds, Jack Schnurr, BA. biology, now a senior at College of D’Aon Dupzyk, B.S. mathematics, 1986 Anne Gwinnett Prince, BA history and political Osteopathic Medicine of the Pacific, will be doing his 2 ounces. Susan K. Erickson, BA anthropology, 1973 science, is manager of market research for PSA. internship at Grandview Hospital Medical Center in Day- Michelle and Michael Tacchia, both B.A. music, Thomas J. Miller, B.A. economics, is an electrical test ton, Ohio. He is aaive in student government, is the Wallace L. Fernandez, B.A. administration, 1986 presented a program of works for piano and cello in the technician for California Steel Industries in Fontana. He student representative to the Los Angeles County Medi J. Robert Ferrier, B.A administration, 1971 cal AsstX'iation and recently was nominated to Wlio’s Indian Summer Series in Perris Hill Park (San Bernar and his wife, Cynthia, live in Rialto. AlanW. Graham, BA political science, 1971 dino) Oa. 5. Both perform with Inland Empire Sym- Who Among Students at American Colleges and ^ phony Orchestra and other area orchestras. Michael also Martin Pinon, BA political science, has been a legisla Universities. Gary Green, B.A. geography, 1980 ^ teaches in the Redlands City Schools. tive research consultant for the Joint Legislative Commit Irene Griffis, M.A education, 1986 tee on Prison Construction and Operations since April 1984 Linda M. Wilson, B.A, psychology, is a long-term sub 1986. He formerly a legislative assistant for the com Julie Kathleen Ayars, BA. administration, and Paul John N. Konyn, Sr., B.S. computer science, 1986 stitute teacher in the Riverside County Schools. mittee chairman, State Sen. Robert Presley (D-Riverside), Albert Wilstm were married Sept. 27 at CaK-ary Baptist Trent A. Larson, B.A administration, 1985 A former resident of Blythe, Pinon moved to Sacramento Church in San Bernardino. Julie is employed as a fore 1977 three years ago to attend McGeorge School of Law. He closure processor by Shearson Lehman Mortgage Corp. Jerry R. Neese, MA education, 1986 Robeit T. Bouttler, B.A. administration, has been expects to graduate in June with his law degree. Wilson is co-owner of American Auto Wrecking in San Constance Ochsner, BA. English, 1983 app Stay in touch with your unhiersity... More about me... Your membership in the Alumni Association benefits both you and the University. You Information to be shared in the Panorama . . . will be able to maintain contaas with classmates and faculty, borrow from Pfau Library, receive University publications, purchase drama tickets at student rates, participate in Association-sponsored dental and optometric plans and become a member of the San Bernardino County Central Credit Union. Count me in. I wish to----- renew my membership;join the Alumni Association. Membership dues: Annual membership, single $ 20 Life membership, single $200* Annual membership, two in family $ 30 Life membership, two in family $300** Spouses’s name______Charge dues in the amount of $to______VISA or____ MasterCard If spouse iS'Cal State grad, year of graduation, degree, major: * ------Exp. dateSignature Please include me in the following chapter (check one): ----- Administration; ------Black; ____Chicano; ____Education; ____Nursing; Name______1:______Humanities Address______‘ Mail to: Alumni Association, Cal State, San Bernardino, * Increases to $500 April 1,1987; Phone (------Soc. Sec. No. 5500 University Parkway, San Bernardino, CA 92407 ** Increases to $750 April 1,1987. Year of GraduationDegreeMajor California State University, San Bernardino NONPROFIT 5500 University Parkway ORGANIZATION San Bernardino, CA 92407 U S. POSTAGE PAID Address correction requested. San Bernardino, CA Permit No. 1649 PANORAMA produced for California State Pacific Review University, San Bernardino and the Alumni Association invites contributions by the Publications Office The Pacific Review, the university’s Editor: Edna Steinman Graphic Designer: ]oAnn Armke literary magazine which is published Photographer: Carey Van Ltxrn annually by students, welcomes contri Researcher: Veronica Mininger butions from alumni. Editor Sandra Alps reminds. ALUMNI ASSOCIATION The publication features the work of BOARD OF DIRECTORS Cal State students, alumni and writers of /Resident established reputations. John Kirwan, BA 1971 The staff welcomes submissions in First Vice IFresident fiction, poetry, essay, line drawing or James F. Penman, BA 1969 photography, which should be accom Second Vice President Lee Ann Overstreet, BA 1984 panied by a self addressed, stamped Secretary/Treasurer envelope. Manuscripts should be typed, Alan McAllister, BS 1981, MBA 1985 double spaced. Director, Awards The deadline for all submissions is Leonard Farwell Angela Lavin, BA 1983 Feb. 1, 1987. They should be sent to The Director, Finance named vice president Carol Clark, BA 1980 Pacific Review, Department of English. Director, Membership Subscriptions also may be ordered at Unda Mitchell, BA 1975 Leonard Farwell, the university’s $2 each, which is half of the cover price senior employee in years of service, was Director, Nominating of $4, said Ms. Alps. The 1987 edition Don Tasker, Certificate, 1983 designated vice president for administra Director, Programs will be issued in the spring. tion and finance by President Anthony Dan Ochtra, BA 1976 Director, Scholarships H. Evans. Jim Kennedy, BA 1972, MBA 1977 Additions listed The campus’ first and only business Black Chapter manager, he joined the planning staff for CaKin '^ite, MA 1979 for Honor Roll Cal State, San Bernardino in June 1962, Chicano Chapter three years before the campus opened. Vacant The following donors are to be Education Chapter added to the Honor Roll of Donors, He brought four years of budget and Rosemary Binney, BA 1969, MA 1975 published in the October Panorama. business experience in the University of Nursing Chapter California system to the new campus. Virginia Comstock, BS 1980 Farwell, who holds a BA from Anti Business and Public Administration Chapter Add to Memorial Gifts och College and an M.BA from Stan Lawrence Buck, MBA 1978 In memory of Douglas House I ford, established and still supervises the University President Mr. and Mrs. Dean Housel Dr. Anthony H. Evans In memory of Dr. Walter Zoecklein Accounting Office, the Budget Office, Executive Dean, University Relations Dr. Margaret Doane Payroll, Personnel and Purchasing/ Dr. Judith M. Rymer Support Services. Last year he also as Eaculty Representatiw Dr. C.E. Tapie Rohm, Jr. Add to University Club sumed responsibility for Plant Opera Associated Students Fhresident Orange Empire Dog Club, Inr. tions, Facilities Planning and Policy Penni Overstreet Burton J. Yamada Coordination, and the Department of Alumni Director Public Safety (Campus Police). As treas Joanna Roche Add to President’s Circle urer of the University Foundation, he Immediate Past President Dr. and Mrs. Jerrold Pritchard Kathryn Fortner, BA 1981 oversees all Foundation operations which include the Bookstore and the Commons plus grants administration.