RED SEAL THE INTERPROVINCIAL STANDARDS

ANNUAL REPORT 2010 Canadian Council of Directors of

INDUSTRY’S STANDARD OF EXCELLENCE since 1959

RED SEAL THE INTERPROVINCIAL STANDARDS RED SEAL PROGRAM

Contents

Message from the Chair ...... 1

Background Information ...... 2 Introduction ...... 2 the Red Seal Program ...... 2 How a Red Seal Endorsement is Obtained ...... 2 Scope of the Program ...... 2 The Canadian Council of Directors of Apprenticeship ...... 2 Vision ...... 3 Mission ...... 3 operating Principles ...... 3 Strategic Plan 2009-2012 ...... 3

Major Activities, Initiatives and Accomplishments in 2010 ...... 4 Governance and Accountability ...... 4 Governance Renewal ...... 4 Stakeholder Relations ...... 5 Senior Officials’ Engagement ...... 5 Strengthening the Interprovincial Standards Red Seal Program ...... 5 three New Red Seal Trades ...... 6 Innovations in Standards Development and Assessment ...... 6 Strengthening the Red Seal Program Initiative ...... 6 ccda Research Project on the Recognition of Quebec’s Assessment Processes for Red Seal Endorsement ...... 7 Interprovincial Standards and Examination Committee (ISEC) Activities ...... 7 national Occupational Analysis ...... 7 Examination Development ...... 8 Interprovincial Computerized Examination Management System (ICEMS) ...... 8 Service Standards for Red Seal Product Development ...... 9 assistance to Candidates ...... 9 ISEC Professional Development Working Group ...... 10 ANNUAL REPORT 2010 Canadian Council of Directors of Apprenticeship

Policy and Innovation ...... 10 research and Evidence-Based Analysis ...... 10 Communication, Promotion and Outreach ...... 11 communication and Promotion Committee Report ...... 12 outreach Activities ...... 13 red Seal Website ...... 13 Interjurisdictional and International Collaboration ...... 13 Interprovincial Alliance of Apprenticeship Board Chairs (IPA) ...... 14 Interprovincial Program Guides (IPGs) ...... 14 Integration of Essential Skills into Apprenticeship ...... 15 language Benchmarking of the Red Seal Trades ...... 15 Supporting the Mobility of Military Tradespersons into Civilian Skilled Trades Occupations ...... 15 forum of Labour Market Ministers ...... 16

Statistical Information ...... 17 Red Seal Statistics ...... 17 Statistical Profiles ...... 18

Members of the CCDA (March 2010) ...... 22

Appendix ...... 24 overview of the 2009-2012 Strategic Plan ...... 24 RED SEAL THE INTERPROVINCIAL STANDARDS RED SEAL PROGRAM

Message from the Chair

2010 marked the beginning I invite you to assess for yourself the vitality of the of the Red Seal Program’s Red Seal Program and the relevance of its value second half century. The proposition to industry as you peruse this report. It intensity and scope of the is my hope that, as you do, you will feel sufficiently initiatives highlighted in engaged to take the time to share with me personally this 2010 Annual Report ([email protected]) your observations of where we underscore an energy and still have work to do and your ideas for how we can commitment to the Program’s ensure the 2011 Annual Report chronicles another continuous improvement that year of continuous improvement. is undiminished by age or accomplishments of the past. I would like to extend my sincere gratitude to all who have contributed to a successful year: my In fact, the key driver propelling the Red Seal Program fellow Directors of Apprenticeship from across forward in 2010 was the recognition that the Canada, the dedicated staff at Human Resources Program needs to be more relevant and accountable and Skills Development Canada (HRSDC), the to industry than ever before. Global competition, indefatigable members of the Interprovincial demographic pressures on labour supply and Standards and Examination Committee (ISEC), productivity, and the dizzying impact of technology the Interprovincial Alliance of Apprenticeship Board have all raised the performance bar for the Red Chairs (IPA) and all of the Program’s stakeholders Seal Program. who hold us accountable. This was a second half-century debut that we should all be proud of and The Canadian Council of Directors of Apprenticeship that should energize us to conquer the challenges (CCDA), which oversees the Program, responded of the year ahead. to the challenge in 2009 by sharpening the focus of its multi-year Strategic Plan. 2010 was about marshalling the organizational discipline to begin to execute that plan. Kevin Evans, With governance and accountability a key priority, Chair, CCDA a new governance structure and the launch of a Stakeholder Relations Committee were key achievements in 2010. So too was the development of a Performance Measurement Plan that forms the basis of this report’s presentation approach.

1 ANNUAL REPORT 2010 Canadian Council of Directors of Apprenticeship

Background Information

Introduction How a Red Seal Endorsement is Obtained The Red Seal Program Through the Red Seal Program, certified journey Since its inception in 1959, the Red Seal Program persons and apprentices who complete has come to be recognized throughout Canada as an their training and pass interprovincial Red Seal industry endorsed standard of excellence for the examination receive a Red Seal endorsement on skilled trades. The prestigious Red Seal provides their Certificates of Qualification. Eligible uncertified, the assurance that a worker who has received but experienced skilled trades workers may also this endorsement is qualified according to the challenge interprovincial Red Seal examinations highest standards of competency in the and, when successful, will receive a Red Seal skilled trades. The Red Seal Program is a endorsement on their certificates. ministered by the Canadian Council of Directors of Apprenticeship (CCDA). Scope of the Program

In an interprovincial labour market where all In 2010, the Red Seal Program included fifty-three professional certificates or licences are recognized trades, representing a substantial portion of Canada’s in all jurisdictions under the Agreement on Internal skilled trades workforce. The Program offers many Trade (AIT), the Red Seal provides the assurance advantages in the current labour market. For skilled and certainty that workers are qualified according to tradespersons, the Red Seal is a prestigious symbol of standards of knowledge and competency as defined professional pride. Many consumers see the Red Seal by Canadian industry. This assurance is the result endorsement as the industry standard for competency, of a rigorous process involving contributions from which gives workers with this endorsement a industry experts throughout the country and competitive advantage. Moreover, by encouraging the Red Seal remains a time-tested standard of standardization of apprenticeship and certification excellence and an endorsement that is known programs in the provinces and territories, the Red and trusted by industry. Seal provides workers who obtain this endorsement automatic professional recognition throughout Canada. Apprenticeship is an important component of labour market development and the postsecondary The Canadian Council of education system in Canada. It paves the way to Directors of Apprenticeship attractive career choices through the delivery of The CCDA is responsible for the management of high quality training to industry standards. A highly the Interprovincial Standards Red Seal Program. qualified workforce is essential for increasing The CCDA is composed of provincial and territorial productivity and competitiveness, which are crucial administrators responsible for apprenticeship and to Canada’s economic well-being and way of life. The representatives from HRSDC. Red Seal Program plays a vital role in developing a productive, mobile and highly qualified workforce in Canada.

Over 178,000 Red Seals issued in the last 10 years

2 RED SEAL THE INTERPROVINCIAL STANDARDS RED SEAL PROGRAM

The core purpose of the CCDA is to facilitate the Accessible: Jurisdictions and stakeholders will have development of a certified, highly competent and the opportunity to participate fully in the initiatives mobile skilled trades workforce in Canada through undertaken by the CCDA. the application of occupational standards that are Innovative: The CCDA is committed to exploring recognized and trusted by industry from coast to creative ideas and solutions to meet changing needs, coast to coast. These standards are developed by challenges and expectations, including flexible industry itself through the Interprovincial Standards and alternative approaches to assessment and Red Seal Program. recognition of qualifications.

The CCDA encourages the standardization of provincial Responsive: The CCDA is able to adapt its processes and and territorial apprenticeship training and certification products in a timely fashion in response to changing programs by developing and maintaining environments and needs of its partners. All processes interprovincial standards of qualification for Red Seal will take into consideration quality assurance and the trades, in partnership with apprenticeship and trade need for a timely response to stakeholder needs. certification stakeholders. Accountable: Strategic planning, performance management, performance measurement, and Vision reporting are foundational to the practice and culture The CCDA is a leader in the development of of the CCDA. innovative industry-driven standards, competency Transparent: The CCDA is committed to communicating assessment and skills recognition in the trades. decisions openly and accepting responsibility for Mission their outcomes. To provide a forum for interjurisdictional collaboration Strategic Plan 2009-2012 that facilitates the development of a certified, highly In 2009, the CCDA undertook a major revision of its skilled and mobile trades workforce. Strategic Plan to ensure that the Red Seal Program Operating Principles continues to be relevant, strong and able to respond to increasing industry expectations for accountability, During its June 2009 strategic planning session, the transparency and responsiveness. In 2010, the CCDA established the following seven key operating CCDA acted on its strategic directions and undertook principles that support its strategic priorities. These a series of activities to fulfill its strategic goals. principles are reflected in the CCDA Strategic Plan Major activities, initiatives and accomplishments in this 2009-2012. annual report are organized according to the strategic priorities outlined in the Strategic Plan 2009-2012 Industry-driven: The CCDA is committed to the full which is available to the public on the Products engagement of industry in defining the occupational page of the Red Seal Website.1 The CCDA has also standards for the skilled trades, as exemplified by the developed nineteen performance indicators1 to Red Seal Program. report on its achievements and is pleased to highlight Rigorous: The CCDA is committed to activities some of the key performance results under each that are results-driven and based on strategic and strategic priority section in this annual report. Public operational requirements. The policies and strategic performance reporting is at the core of the CCDA’s directions of the CCDA will be guided by strong commitment to accountability, transparency and evidence-based analysis. continuous improvement.

1 http://www.red-seal.ca/[email protected]?cid=25

53 designated Red Seal trades

3 ANNUAL REPORT 2010 Canadian Council of Directors of Apprenticeship

Major Activities, Initiatives and Accomplishments in 2010

Governance and In the spring of 2010, the CCDA identified the need Accountability to review and modify its governance structure and established a Governance Review Working Group to In response to increased expectations from oversee the review process. industry and the commitment to good governance and accountability, the CCDA established governance In April 2010, the CCDA engaged the services of a and accountability as one of its strategic priorities consulting firm with expertise on governance issues for 2009-2012. In 2010, the CCDA began the which produced a report that has helped to guide work to enhance the governance structure and the review process. The objective of the review was accountability practices to ensure that the CCDA to examine the effectiveness and efficiency of the operates in a transparent and accountable fashion. decision-making process, the roles, responsibilities and accountabilities of CCDA and its committees, the link between its strategic directions and Key results: organizational performance, the responsiveness to • The CCDA has sought and received input from stakeholders, and succession planning. a broad range of national and provincial-territorial stakeholders through meetings and written In October 2010, the CCDA approved a new overall submissions as part of the consultation on governance structure which consists of four standing the Strengthening the Red Seal initiative. committees that are accountable to the CCDA, and a structure of technical committees where each • CCDA members have engaged their respective technical committee is accountable to a standing senior officials to provide information on and seek committee. The four CCDA standing committees support for the CCDA strategic directions. are: the Executive Committee, the Governance • CCDA undertook a governance review and Committee, the Stakeholder Relations Committee approved a new overall governance structure and the Strategic Initiatives Committee. The CCDA in October 2010. is confident that the new governance structure will result in the CCDA’s being more responsive, transparent and accountable to all its stakeholders. Governance Renewal The Strategic Plan 2009-2012 calls for the The newly created Governance Committee was CCDA to enhance its “governance structure and mandated by the CCDA to oversee the completion accountability practices to ensure that the CCDA of the governance review process. The next steps operates in a transparent and accountable fashion.” in the process include confirming the composition

The first Red Seal wAS issued in 1959 TO an apprentice who successfully completed the Motor Vehicle Repairer interprovincial examination

4 RED SEAL THE INTERPROVINCIAL STANDARDS RED SEAL PROGRAM

and reporting structure of the technical committees Senior Officials’ Engagement and developing new terms of reference for the As part of the strategic priority around governance CCDA and all its standing and technical committees. and accountability, the CCDA is engaging federal- Full implementation of the new CCDA governance provincial/territorial senior officials to share information structure is targeted for June 2011. and provide guidance to the CCDA to strengthen accountability and ensure that the Red Seal Program Stakeholder Relations remains responsive to industry needs. Engagement of senior officials will promote a high-level Key result: understanding of and effective collaboration around, • The CCDA worked closely with the Canadian both broad apprenticeship issues and the strategic operating Engineers Joint Apprenticeship directions of the Red Seal Program. training Council (COEJATC) in the designation of three new Red Seal trades. STRENGTHENING THE INTERPROVINCIAL STANDARDS The Stakeholder Relations Committee (SRC) is a RED SEAL PROGRAM new standing committee of the CCDA that replaced Another strategic priority for the CCDA is to strengthen the former CCDA Industry Relations Committee. the Red Seal Program to ensure that the Red Seal The SRC will help the CCDA to better understand remains a standard of excellence and a prestigious the challenges facing Canada’s apprenticeship credential for the skilled trades. The CCDA defines systems and to be more responsive to the needs this priority as the undertaking of activities in cooperation of industry groups. Greater responsiveness and with jurisdictions, industry, tradespersons and other transparency will improve accountability and stakeholders to strengthen the Red Seal Program. help ensure that the Red Seal Program is truly “industry-driven” and relevant to stakeholder Key results: needs. The intent is to start an ongoing and proactive engagement with industry and other apprenticeship • Three new Red Seal trades were designated by stakeholders. The standing committee will act as a the CCDA. focal point to convey information about the CCDA • Seventeen consultation sessions were held and its activities, establish and maintain linkages with over 300 stakeholders in 2010 on the with stakeholders and seek input on the Red Seal Strengthening the Red Seal initiative. Program and apprenticeship matters. • As part of the Multiple Assessment Pathways (MAP) project, multiple assessment tools (such Work has begun to engage national stakeholders as practical, oral and written tests) for the Cook to obtain high-level strategic advice on the Red Seal and Heavy Duty Equipment Technician trades Program, to discuss broad apprenticeship issues at were developed in 2010. These assessment the national level and to prepare for the next steps tools are intended to be pilot-tested in a number in the Strengthening the Red Seal initiative. CCDA of jurisdictions beginning in 2011. members continue to engage industry stakeholders in their respective jurisdictions. • A research project was launched to assess the equivalency of Quebec’s certification assessment process with the Red Seal process in two trades.

Program established to develop interprovincial occupational standards in 1952

5 ANNUAL REPORT 2010 Canadian Council of Directors of Apprenticeship

Three New Red Seal Trades Innovations in Standards Three more trades were designated by the CCDA Development and Assessment for inclusion in the Interprovincial Standards Red Strengthening the Red Seal Seal Program in October 2010. The newest Red Seal Initiative trades are: The Strengthening the Red Seal initiative aims to • Heavy Equipment Operator; ensure that the Red Seal maintains its status as the • Tower Crane Operator; industry-accepted standard for competency in the • Mobile Crane Operator (Hydraulic). skilled trades across Canada. The CCDA is committed to engaging industry and promoting the Red Seal The Interprovincial Standards and Examination more vigorously as a prestigious credential to Committee (ISEC) and the Red Seal Product employers, tradespeople and consumers. The CCDA Development Team at HRSDC will commence the is exploring an innovative model of competency- work to develop the National Occupational Analyses based standards that could be the next step in the (NOAs) for these new trades. It is anticipated that evolution of national occupational standards for the the NOAs for the three trades will be published in skilled trades. 2012, enabling the development of examination item banks. Examinations for these new trades should be During 2010, the CCDA reached out to its member available in the fall of 2013. jurisdictions and industry stakeholders to discuss the proposed strategic direction of the Interprovincial As part of the work leading up to Red Seal Standards Red Seal Program. To date, seventeen designation, the CCDA collaborated with the Canadian consultation sessions have been held with over 300 Operating Engineers Joint Apprenticeship Training stakeholders participating. Further consultations Council (COEJATC) in consulting with the crane and will be conducted in the spring/summer of 2011 hoist industry to explore labour mobility solutions. by means of an online survey of a broad group of COEJATC will also help the CCDA define the stakeholders. Input received during all consultations interprovincial scope of practice for the Heavy will help ensure that the concepts developed as part Equipment Operator trade. of the Strengthening the Red Seal initiative resonate with stakeholders and are seen to be a valuable A comprehensive national consultation for the addition to the current Red Seal Program. various crane trades was concluded in 2010. The consultation, which was led by , The concepts that underpin the Strengthening the achieved industry consensus on definitions for Red Seal initiative are informed by international best the Mobile Crane Operator’s hydraulic and friction practices with input and participation from industry. branches and culminated in a new Red Seal At the core of the initiative is the development of designation this year. Occupational Performance Standards (OPS) that can provide consistent, industry-defined standards of competency and that support the development of assessment tools to be used in jurisdictions to assess candidates for certification.

Red Seal endorsements issued since 524,012 inception of examinations in 1959

6 RED SEAL THE INTERPROVINCIAL STANDARDS RED SEAL PROGRAM

The Multiple Assessment Pathways (MAP) pilot project Interprovincial Standards and is the assessment component of the Strengthening Examination Committee (ISEC) the Red Seal initiative. The pilot project will explore Activities enhanced methods for assessing mature trades The Interprovincial Standards and Examination challengers whose skills have been gained outside Committee (ISEC) is a working committee that formal apprenticeship programs. Since June 2008, reports to the CCDA. It is considered the “engine pilots have been undertaken in two Red Seal trades: room” of the Red Seal Program and provides a Cook and Heavy Duty Equipment Technician in four vital link for industry partners to develop current jurisdictions (BC, SK, NS and NB). It is estimated that and relevant standards to facilitate the development the pilots will be completed by March 2012. Activities of a certified, competent and mobile skilled trades during 2010 for the pilots included the development workforce. The ISEC is composed of one member and validation of Occupational Performance Standards from each province and territory and two members (OPS), the development of assessment methodology from HRSDC. This committee is responsible for and tools, and the training of assessors for the two the ongoing development of Red Seal standards trades. Assessments of trades challengers will take (National Occupational Analyses) and the development place in early 2011 with an evaluation being completed of interprovincial examinations based on those by the end of June. MAP evaluation results and the standards. The ISEC sets guidelines for administrative input received during the jurisdictional and industry and security procedures related to the development consultations will be used in determining the next of Red Seal products. It keeps industry active in the steps for the Strengthening the Red Seal initiative. development by seeking their participation and input on trade designation and product development activities. CCDA Research Project on the The ISEC is also tasked with developing annual Recognition of Quebec’s Assessment workplans to keep all standards and exams up to Processes for Red Seal Endorsement date according to industry requirements. As outlined in its Strategic Plan 2009-2012, the CCDA aims to increase its promotion of the Red National Occupational Analysis Seal Program. Quebec currently uses its own A National Occupational Analysis (NOA) describes provincial examinations as the final step in the the skills required to perform the duties of a particular certification process. At the request of Quebec, occupation. It is developed and validated with the the CCDA has agreed to examine Quebec’s direct involvement of trade experts from across assessment processes to determine whether Canada. NOAs are the foundation documents for they are equivalent to the Red Seal assessment the Red Seal trades from which the interprovincial process and could lead to the issuance of the Red Seal examinations are developed. To foster Red Seal endorsement. standardization in training and certification among jurisdictions, the CCDA also encourages the use of The CCDA struck a working group which is overseeing NOAs as the foundation documents for developing a research project designed to assess the equivalency apprenticeship training curricula. of two of Quebec’s assessment processes against the Red Seal assessment process. The CCDA will NOAs continue to evolve to meet the needs of be seeking feedback from stakeholders, both within apprenticeship and industry users. Since 2007, Quebec and outside the province over the spring and NOAs have been developed to include competency summer of 2011 as part of this process. statements. Competency Statements describe the

Red Seal endorsements issued to 402,979 Apprentices since inception

7 ANNUAL REPORT 2010 Canadian Council of Directors of Apprenticeship

activities that a person is expected to be able to Examination Development perform in order to be certified in a skilled trade. Interprovincial Red Seal examinations are used to Essential Skills summaries have also been added to determine whether apprentices and experienced the NOAs. Competency Statements and Essential tradespersons meet the pan-Canadian standard in Skills information have made the description of a particular Red Seal trade. In 2010, eleven the trades more complete. These have provided workshops were held to update interprovincial additional detail required to improve assessment tools. Red Seal examinations. In addition, thirty-nine new examinations for twelve Red Seal trades were released from the Interprovincial Computerized Key results: Examination Management System (ICEMS). In 2010, the following activities were undertaken: • Development workshops were held for six Red Seal trades: Key results: • Tool and Die Maker • Eleven item bank development workshops • Appliance Service Technician were held: • Industrial • Carpenter • Construction Electrician • Instrumentation and Control Technician • Bricklayer • Ironworker (Reinforcing) • Painter and Decorator • Ironworker (Structural/Ornamental) • Three NOAs were reviewed and updated with • Landscape/Horticulturist the participation of industry subject matter • Machinist experts from across Canada: • Motor Vehicle Body Repairer (Metal and Paint) • Ironworker (Reinforcing) • Partsperson • Ironworker (Structural/Ornamental) • Sheet Metal Worker • Ironworker (Generalist) • Tilesetter • Truck and Transport Mechanic • Fifteen NOAs were published during the year: • Tool and Die Maker • • Ironworker (Generalist) Interprovincial Computerized • Ironworker (Reinforcing) Examination Management System (ICEMS) • Ironworker (Structural/Ornamental) ICEMS is a bilingual automated examination • Steamfitter/Pipefitter development and administration system that uses • Tilesetter stored item banks to generate examinations for Red • Sheet Metal Worker Seal trades. ICEMS is a federal-provincial/territorial • Truck and Transport Mechanic (FPT) cost-shared initiative that provides the foundation • Instrumentation and Control Technician for the development and administration of Red • Partsperson Seal item banks and examinations that enable over • Machinist 40,000 skilled tradespeople from across Canada to • Landscape Horticulturist challenge Red Seal examinations annually. • Carpenter • Motor Vehicle Body Repairer (Metal and Paint)

Red Seal endorsements issued to 121,033 Trade Qualifiers since inception

8 RED SEAL THE INTERPROVINCIAL STANDARDS RED SEAL PROGRAM

Since its implementation in 2001, ICEMS has The impact of Service Standards on the timelines improved efficiency and accelerated the examination for product development is also being closely development process for all Red Seal trades. monitored. Improved planning and streamlining of After ten years of operation, it is time to rewrite processes have resulted in a marked improvement the application to meet new technology standards. in the time it takes to coordinate, consult, review and A request for proposals to secure the services of a finalize NOAs and interprovincial Red Seal examinations. new information technology (IT) service provider to The number of trades for which new exams have rewrite and host the new application (ICEMS 2) will been released has substantially increased while the be released in the fall of 2011. The redevelopment time required for full development has steadily declined. work on ICEMS 2 is scheduled to start in 2012 and it is estimated that it will to take up to one year for While important gains in efficiency and quality ICEMS 2 to become operational. assurance have been realized, partnership and collaboration remain key components to the suc- Service Standards for Red Seal Product cess of the Red Seal Program. Service Standards Development measure the collaborative effort that has gone into In 2007, the CCDA determined a need to develop the development of NOAs and interprovincial Red Service Standards to plan and monitor its product Seal examinations, and recognize the important development activities more closely. The goal was contribution that all partners make in the continuous to ensure that Red Seal products remained current improvement of Red Seal standards and examinations. and were developed within reasonable timelines, and to maintain productive collaboration with Assistance to Candidates industry partners. Various tools have been developed and posted on the Red Seal Website over the past few years to Since the introduction of Service Standards, the help candidates in their preparations to challenge impact has been considerable. Keeping Red Seal interprovincial Red Seal examinations. Among these products up to date is a key priority and Service tools are sample questions designed to help potential Standards goals have been consistently met in this candidates become familiar with types and formats critical area. Over half the Red Seal trades have had of questions found on Red Seal exams. As of NOAs published in the past two years and 46% have December 2010, approximately 70% of the Red had NOAs published in the past three years. The Seal trades had sample questions available on the percentage of interprovincial Red Seal examinations Red Seal Website. Ongoing work by jurisdictions is based on NOAs published in the past five years has helping to maintain the currency of these sample almost doubled since 2007 (from 45% to 89%). More questions and contributing to the development recent planning has improved the renewal cycle of new sample questions for the remaining for the NOAs and for the interprovincial Red Seal Red Seal trades. examinations. Consultation has been improved to ensure that products are renewed based on industry need.

increase of Red Seals issued in the 83% last 10 years (2001-2010)

9 ANNUAL REPORT 2010 Canadian Council of Directors of Apprenticeship

ISEC Professional Development • The CCDA continues to collaborate on research Working Group projects with the academic community networks In March of 2010, the ISEC Professional such as the Canadian Labour Market and Skills Development Working Group conducted its annual researchers Network (CLSRN). workshop for jurisdictional Program Development Officers (PDOs). The workshop included delivery of a training session on small group facilitation skills. Research and Evidence-Based Additionally, HRSDC staff delivered sessions on Analysis NOA development processes and on facilitation skills Through the work of the Research Committee and as they relate to item bank development. A total of its subcommittees, the CCDA addressed some key twenty-six participants were engaged in the training questions on apprenticeship over the past year. session, including provincial, territorial and HRSDC This work reinforced research collaboration among staff members. Initial applications of this training the provinces and territories, the federal have resulted in a better understanding of the item government, apprenticeship stakeholders and the bank development process, including increased academic community. knowledge of the facilitator’s role and responsibilities. In 2010, an extensive research initiative, which Policy and Innovation began in 2008, resulted in the finalization and approval of nine in-depth research studies on Given the changing environment, new challenges topics related to apprenticeship. The studies were and increasing pressures on the Red Seal Program, produced from the analysis of the 2007 National the CCDA needs to focus its research to ensure that Apprenticeship Survey (NAS) data and are the it has solid evidence to support innovation and policy result of an innovative research partnership between development. Through the policy and innovation the CCDA, HRSDC and Statistics Canada. strategic priority, the CCDA plans to conduct research and analysis that provide strategic value and The nine reports will be released on the Red Seal support for innovative approaches to apprenticeship Website in the spring of 2011. The topics are: training and certification and the Red Seal Program. • Factors Influencing Completion of Apprenticeship • Interprovincial Mobility Key results: • Influence of Labour Market and Economic • The CCDA Research Committee began Conditions on Completion and Long-Term implementation of two projects in the first year Continuation of Apprenticeship Programs of its multi-year research workplan. in Canada • Labour Market Outcomes of Canadian • The CCDA approved nine in-depth research Apprentices reports that used data from the National • The Impact of Compulsory Certification on apprenticeship Survey (NAS).This research Apprenticeship in Canada initiative reinforced collaboration and research • Perceptions of the Quality of Training capacity among jurisdictions. • Profile of Participants

In 2008, approximately 85% of apprentices were registered in a Red Seal designated trade

10 RED SEAL THE INTERPROVINCIAL STANDARDS RED SEAL PROGRAM

• Participation of Women, Immigrants and The CCDA collaborated with HRSDC, Statistics Canada Aboriginal People in Apprenticeship Programs and the Council of Ministers of Education Canada • Motivation to Enter Apprenticeship (CMEC) in order to develop a questionnaire for possible inclusion in the 2012 edition of the The CCDA also began the implementation of its Programme for International Student Assessment Multi-Year Research Plan (available on the Products (PISA) survey. The additional content would page of the Red Seal Website)2, which aims to attempt to capture the extent of youth perception, continue fostering the successful collaborative awareness, aspirations and exposure towards research model used for the research on the NAS. In apprenticeship and the trades. 2010, the CCDA focused its attention on the first two projects of the multi-year research plan: Finally, the CCDA continues to collaborate with the Canadian Apprenticeship Forum (CAF) to • Completion, certification and outcomes of share research agendas, discuss common apprentices – this project will examine the labour research interests, exchange ideas and advance market and social outcomes of apprentices and apprenticeship research initiatives. measure the economic impact of apprenticeship in the skilled trades. Communication, Promotion • Validation of the Red Seal examination process – and Outreach this project will attempt to determine the extent to which Red Seal examinations are good indicators The CCDA recognizes the need to increase of trade competency through various methods awareness of the Red Seal Program as a standard of such as job analysis, analysis of exam scores, and excellence for the skilled trades among apprentices, performance measurement. industry, partners and the general public. Through its communication, promotion and outreach The CCDA continues to collaborate with the academic strategic priority, the CCDA plans to develop community through networks such as the Canadian and maintain strong ties with key apprenticeship Labour Market and Skills Researcher Network stakeholders and partners and increase public (CLSRN), with the objective of expanding the awareness of the Red Seal Program. number of researchers exploring issues in the area of apprenticeship. In 2010, seven reports on apprenticeship authored by CLSRN academics Key results: were finalized. • The CCDA Annual Report 2009, the CCDA Strategic Plan 2009-2012 and the first edition In addition, for the first time, a national survey to of the Red Seal e-Newsletter were published. measure employer knowledge and use of the Red Seal Program and its products was conducted • Fifteen National Occupational Analyses (NOAs) in 2010. The results of this survey will be used to and nine Interprovincial Program Guides (IPGs) support the CCDA’s Performance Measurement Plan were published. and Communications Strategy. • 5,654 NOAs, 54,941 Red Seal pamphlets and 10,150 Red Seal pins were distributed.

2 http://www.red-seal.ca/[email protected]?cid=25

Essential Skills profiles have been created for 44 of the Red Seal trades

11 ANNUAL REPORT 2010 Canadian Council of Directors of Apprenticeship

Program were implemented. These initiatives Key results: included promotion of Essential Skills, creation of the Red Seal e-Newsletter, award presentations, and In 2010, the CCDA undertook a national employer establishment of the new toll-free Red Seal survey in order to measure the level of employers’ information line. awareness, knowledge and use of the Interprovin- cial Red Seal Program. The results of the survey In an effort to support the integration of Essential will form the baseline information to inform future Skills into all apprenticeship systems, the CCDA performance measurement strategies and will be made available on the Red Seal Website a series used in designing future communications strategies. of twenty-seven Essential Skills tools designed Key findings include: specifically for the skilled trades. • 78% of private sector employers (83% for the public sector) indicated that Red Seal endorsed The new semi-annual Red Seal e-Newsletter, a journeypersons would have a moderate or strong multi-media communications tool, was launched hiring advantage. in 2010. The e-Newsletter provides a range of • 62% of private sector employers (71% for information on the Red Seal Program and its the public sector) indicated that the skills and initiatives to all CCDA members, Interprovincial abilities of certified journeypersons with Red Seal Alliance of Apprenticeship Board Chairs (IPA), endorsement are more than meeting the needs Interprovincial Standards and Examination of their organizations. Committee members, and national stakeholders. To access the latest edition, you can visit the • 49% of employers in the private sector (54% e-Newsletter page of the Red Seal Website.3 for the public sector) are aware of the red Seal Program. The inaugural Darryl Cruickshank Memorial Award • 15% of employers in the private sector (13% for was presented at the 2010 Canadian Apprenticeship the public sector) use the hiring of Red Seal Forum Conference in St. John’s, Newfoundland endorsed journeypersons to promote and Labrador. The award was presented by the their services. daughter of the late Mr. Cruickshank to Mr. James ‘Paul’ McLellan, CEO of Alliance Energy Group of Companies, in the presence of approximately 450 Communication and Promotion apprenticeship delegates from across Canada. Committee Report

In 2010, through its Communication and Promotion This award was established to honour the Committee (CPC), the CCDA continued to execute contributions of Darryl Cruickshank to the its recently developed Communications Strategy to Interprovincial Standards Red Seal Program. Darryl position the Red Seal Program as the standard of was devoted to his work with the CCDA Secretariat excellence for the skilled trades and to encourage and the provision of opportunities for young employers to consider the Red Seal as a competitive people to achieve high standards of skilled trades advantage and marketing tool. As a result of competence. He believed strongly that qualified this strategy, several initiatives to reinforce the Canadian tradespersons should be certified to communication and promotion of the Red Seal practice their trade anywhere in Canada, and he

3 http://www.red-seal.ca/[email protected]?cid=32

Red Seal examinations were written 40,048 in 2010

12 RED SEAL THE INTERPROVINCIAL STANDARDS RED SEAL PROGRAM

worked tirelessly to promote the Interprovincial Numerous promotional materials, including Standards Red Seal Program. The award is brochures, lapel pins, kit folders and magnets were presented biennially to a Canadian who has distributed at these events through the kiosk. These demonstrated inspirational leadership and materials were also distributed upon request to the outstanding achievement in the promotion and provinces and territories for use at local and regional development of apprenticeship training for aspiring events. Promotional tools aim to increase awareness skilled tradespersons. of the Red Seal Program and its value proposition.

In 2010, the Interprovincial Standards Red Seal Red Seal Website Program established an information line to provide The Red Seal Website is the primary communications Canadians with a toll-free service to answer portal of the CCDA. All promotional materials are frequently asked questions about the Program, as designed to drive requests for Red Seal information well as financial incentives for apprenticeship. The to this Website. The site provides a directory of number is 1-877-599-6933. Callers also have the resources for secondary information, including option of leaving a message and an agent will provincial and territorial apprenticeship authorities. return their call to answer questions. The new Red Seal e-Newsletter is featured on the Website. From October to December 2010, the Red With successful implementation of the above Seal Website had over 60,000 visitors, resulting in communication tools and projects in 2010, the 222,145 page views.4 Communication and Promotion Committee, working in conjunction with the CCDA and the More information about the Red Seal Program, IPA, has supported the Red Seal Communications including a list of the designated Red Seal trades in Strategy to position the Red Seal Program as Canada, is available at www.red-seal.ca. industry’s standard of excellence. Interjurisdictional Outreach Activities and International The Red Seal Program continues to be promoted through a variety of outreach activities. The value Collaboration of the Red Seal Program was presented to numerous Interjurisdictional and international collaboration is educators, students, employers and industry another CCDA strategic priority. Its goal is to encourage stakeholders through the use of the Red Seal kiosk. and increase collaboration amongst the provinces This kiosk travelled to four national events in 2010: and territories and with international partners in order to improve the Red Seal Program and share best • CANNEXUS – an event hosted by the Canadian practices and knowledge related to apprenticeship Education and Research Institute for Counselling training and certification. (, ON) • NATCON – National Consultation on Career development (Toronto, ON)

• Skills Canada Competition-National (Waterloo, ON) • Canadian Apprenticeship Forum Biennial conference (St. John’s, NL)

4 For 2010, statistical data was available only from October 2010.

Apprentices wrote Red Seal 29,081 examinations in 2010 – 76% pass rate

13 ANNUAL REPORT 2010 Canadian Council of Directors of Apprenticeship

To support its mandate, the IPA maintains Key results: relationships with the CCDA and the Canadian Apprenticeship Forum (CAF). The IPA Board Chairs Jurisdictions reported numerous active partnerships work in collaboration with the CCDA to develop and collaborative projects. For example: policy and promote a standard of excellence in • Active partnership among the Atlantic provinces apprenticeship training through the Red Seal on a range of projects through the Atlantic designation. As members of CAF, IPA Board Chairs apprenticeship Council. work with other CAF members to support discussions • Ontario and Quebec continue to address shared related to issues in apprenticeship training and issues and common challenges and pursue new certification. To facilitate its work with both the CCDA opportunities through the Ontario-Quebec Trade and CAF, the IPA discusses policy and regulatory and Cooperation Agreement. ideas, reviews information and research prepared by the CCDA and CAF, provides recommendations, • Collaboration between Manitoba and and champions initiatives. The IPA will promote on an E-Apprenticeship apprenticeship issues involving policy or program development and Delivery initiative. changes at the federal, provincial and territorial levels • Provision of Aircraft Maintenance Journeyperson of government. training in Manitoba for apprentices from , Alberta, Saskatchewan, Ontario and IPA members provide significant support and advice the . to the CCDA on matters related to apprenticeship • British Columbia initiated an informal network and the Red Seal Program through participation in with other jurisdictions to share best practices in CCDA meetings. The IPA is also represented on the area of communications. various CCDA standing committees, such as the Stakeholder Relations Committee, and project- • Alberta works closely with the three territories specific working groups. in supporting apprenticeship training, using level exams and offering technical training. Interprovincial Program Guides (IPGs) Interprovincial Alliance of In January 2005, the CCDA approved an initiative Apprenticeship Board Chairs (IPA) to develop Interprovincial Program Guides (IPGs), The Interprovincial Alliance of Apprenticeship Board which was based on collaborative work within the Chairs (IPA) was established in 1997 and comprises Atlantic Provinces to develop common training the Board Chairs for apprenticeship training and for apprenticeship programs. The current IPGs certification systems in the provinces and territories. represent the suggested minimum common-core The mandate of the IPA is to foster interprovincial content for the development of jurisdictional cooperation in industry training by facilitating training standards and outlines in designated Red dialogue and liaising between apprenticeship, Seal trades. They were designed to assist program trade-certification and workplace training systems in development staff in the design of provincial and the provinces and territories. territorial apprenticeship training plans. The IPGs contain technical training outcomes based on sub-tasks identified as “common-core” in NOAs.

Trade Qualifiers wrote Red Seal 10,967 examinations in 2010 – 58% pass rate

14 RED SEAL THE INTERPROVINCIAL STANDARDS RED SEAL PROGRAM

These guides are developed and validated through Language Benchmarking of the extensive industry consultation with participating Red Seal Trades provinces and territories. By the end of 2010, twenty- In 2007, the Centre for Canadian Language two IPGs were developed and are available on the Benchmarks (CCLB) analyzed the language levels of Red Seal Website. ten Red Seal trades to obtain a better understanding of the level of language skills required for working in the skilled trades and for writing interprovincial Key results: Red Seal examinations. The final reports, tabled in During 2010, IPG development workshops were held 2009, suggested that the majority of the Red Seal for three trades and nine IPGs were published. examinations were at the same CCLB reading level • Three IPG development workshops: as used in the workplace. • Landscape Horticulturist • Metal Fabricator (Fitter) In 2010, HRSDC, with the support of the ISEC, • Welder developed a plan to perform periodic reviews of a number of interprovincial Red Seal examinations • Nine IPGs published: in order to determine the current reading • Construction Electrician competency levels of these examinations and ensure • Industrial Electrician consistency in the development of Red Seal exams. • Instrumentation and Control Technician Following the results of the review, the language • Ironworker (Generalist) level used in Red Seal examinations may be modified • Ironworker (Reinforcing) to reflect the level of language skills required for writing • Ironworker (Structural/Ornamental) interprovincial Red Seal examinations. • Landscape Horticulturist • Plumber Supporting the Mobility of • Steamfitter/Pipefitter Military Tradespersons into Civilian Skilled Trades Occupations Integration of Essential Skills The CCDA has been working with the Department of into Apprenticeship National Defence (DND) and HRSDC to develop tools Building on the successful launch of twenty- to recognize the training of military tradespeople. seven Essential Skills tools in 2010, efforts have Over the past few years, a working group composed concentrated on dissemination of the resources. The of representatives of DND, provinces and territories tools were distributed at over thirty conferences and and HRSDC conducted studies to compare presentations nationwide, as well as at jurisdictional competencies in thirty-nine military trades with the activities and career week events across Canada. Red Seal trades. These studies found that nine of These efforts led to over 225,000 requests for these trades were very closely correlated. The CCDA copies of the tools in 2010. Preliminary feedback has has endorsed these studies, and in doing so, has indicated that the tools are being used in a variety of made it easier for military-trained tradespeople to settings, including career counselling, skills upgrading have their credentials recognized and immediately programs and skilled trades courses. Seven challenge the interprovincial Red Seal examination. additional Essential Skills tools are in development to complement the existing series.

Red Seal examinations completed 28,493 successfully in 2010 – 71% pass rate

15 ANNUAL REPORT 2010 Canadian Council of Directors of Apprenticeship

The working group is promoting this project by Forum of Labour Market Ministers offering the opportunity for active members of the The Forum of Labour Market Ministers (FLMM) Canadian Forces to challenge the Red Seal civilian comprises the labour market ministers from the credential while they are still in the Forces. provinces, the territories and the federal Jurisdictions are working with Canadian Forces government. It was established in 1983 to promote bases to offer the Red Seal examination on base to interjurisdictional discussion and cooperation on military personnel as soon as they complete their labour market issues. trades training. This is expected to improve the opportunity to obtain a Red Seal, as well as provide The FLMM has identified apprenticeship and DND with a benefit that can be promoted in its the skilled trades as a shared priority. The CCDA has recruitment activities. begun working with the FLMM through a federal- provincial/territorial working group. The work is Activities are also underway to promote the Red Seal intended to develop recommendations to address Program to Veterans Affairs career and placement challenges to Canada’s apprenticeship systems, services across Canada. including barriers to apprenticeship completion and the underrepresentation of groups such as women and immigrants.

26,536 Red Seals issued in 2010

16 RED SEAL THE INTERPROVINCIAL STANDARDS RED SEAL PROGRAM

Statistical Information

Red Seal Statistics Top 10 Red Seal trades by number of Red Seals issued in 2010

Trade Red SealS Trade Red SealS Issued Issued

Construction Electrician 4,433 Industrial Mechanic () 1,483 Automotive Service Technician 2,252 Truck and Transport Mechanic 1,463 Carpenter 2,230 Steamfitter/Pipefitter 1,165 Welder 2,137 Heavy Duty Equipment Mechanic 1,160 Plumber 1,732 Cook 973

TOTAL NUMBER OF RED SEALS TISSUEDotal N BYumb PRerOVINCE/TERRI of Red SealsTO RYissued by Province/Territory

JURISDICTION 2010 2009 2008 Alberta 8,392 6,740 6,668 British Columbia 4,729 4,536 3,413 Manitoba 1,225 1,051 933 New Brunswick 803 745 775

Newfoundland and Labrador 609 699 563 Northwest Territories 51 49 92 Nova Scotia 795 751 751 * N/A 5 3 Ontario 8,244 8,457 8,138 175 199 178 Quebec 67 88 187 Saskatchewan 1,374 1,186 1,145 Yukon 72 78 46 National Total 26,536 24,584 23,187

* nunavut commenced issuing Red Seals on their own certificates during calendar year 2001. Nunavut did not provide data for calendar year 2010.

Nunavut joined the Red Seal Program in 1999 and Quebec joined in 1971 . All other jurisdictions have participated since 1952

17 ANNUAL REPORT 2010 Canadian Council of Directors of Apprenticeship

Statistical Profiles

The Registered Apprenticeship Information System (RAIS) is an annual survey conducted by Statistics Canada since 1974. The purpose of the survey is to gather information from provinces and territories on individuals who receive training or certification within a trade where apprenticeship training is being offered. Results from the 2008 RAIS were released in December 2010 and are therefore included in this report.

Apprenticeship levels in Red Seal trades continued to increase in 2008. Compared with the previous year, new registrations increased by 3.9% to 73,029, continuing apprentices grew by 3.7% to 270,640, and completed increased by 5.9% to 23,388.

Overview of REGISTERED apprentices in red seal trades OVERVIEW OF REGISTERED APPRENTICESIN RED SEAL TRADES 300,000

New Registrations Continuing Apprentices 250,000 Apprenticeship Completions

200,000

150,000 NUMBER OF APPRENTICE S 100,000

50,000

- 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 YEAR

18 RED SEAL THE INTERPROVINCIAL STANDARDS RED SEAL PROGRAM

As stated, overall there were 73,029 new Overall apprenticeship completions in Red Seal apprenticeship registrations in Red Seal trades trades grew 5.9% from 22,083 in 2007 to 23,388 in 2008, an increase of 3.9% from the previous in 2008. The table below shows the number of year. The table below shows the number of new apprenticeship completions for the top ten Red Seal registrations for the top ten Red Seal trades in 2008. trades in 2008. Almost three-quarters (71.3%) of New registration in these ten trades accounted for apprenticeship completions in Red Seal trades were over two-thirds (67.7%) of all new apprenticeship in these ten trades. registrations in Red Seal trades in 2008.

Number of New Registrations Number of Apprenticeship for the Top 10 Red Seal Completions for the Top 10 Trades in 2008 Red Seal Trades in 2008

TRADE 2008 TRADE 2008

Carpenter 10,656 Construction Electrician 4,011

Construction Electrician 10,191 Carpenter 2,778

Automotive Service Technician 4,959 Hairstylist 2,025

Plumber 4,329 Automotive Service Technician 1,854

Hairstylist 4,302 Plumber 1,449

Steamfitter/Pipefitter 4,110 Welder 1,362

Welder 3,429 Industrial Mechanic (Millwright) 978

Cook 2,838 Heavy Duty Equipment Technician 792

Heavy Duty Equipment Technician 2,433 Truck and Transport Mechanic 723

Industrial Mechanic (Millwright) 2,205 Steamfitter/Pipefitter 714

19 ANNUAL REPORT 2010 Canadian Council of Directors of Apprenticeship

PARTICIPATION OF WOMEN IN RED SEAL TRADES 1991 TO 2008

The graph below shows that the participation of women in Red Seal trades has increased in all categories (new apprenticeship registration, continuing apprentices and completed apprenticeships) between 1991 and 2008. Over this period, the number of females registering in Red Seal trades grew 320% (from 1,797 to 7,551), the number of continuing female apprentices increased by 404% (from 4,845 to 24,420), and the number of female apprenticeship completers more than doubled from 1,089 to 2,514. participation of women in red seal trades 1991 to 2008

30,000

25,000 New Apprenticeship Registrations Continuing Apprentices 20,000 Apprenticeship Completions

15,000

10,000

NUMBER OF FEMALES 5,000

- 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

YEAR

In 2008, the average age of new apprenticeship registrants in Red Seal trades was 26 for males and 24 for females. Males made up 89.7% (65,481) of all new registrations, while females represented the remaining 10.3% (7,551). Almost three-quarters (73.7%) of all new apprenticeship registrants in Red Seal trades were under the age of 30. AGE AND GENDER OF NEW APPRENTICESHIP REGISTRANTS (2008)

Age and Gender of New Apprenticeship Registrants (2008)

Unknown Female 50+ Male 45-49

40-44

35-39 AGE 30-34 25-29

20-24

Under 20

- 5,000 10,000 15,000 20,000 25,000

# OF NEW REGISTRATIONS

20 RED SEAL THE INTERPROVINCIAL STANDARDS RED SEAL PROGRAM

Number of Registered Apprentices in Red Seal Trades in canada in 2008

Canada Yukon Territory 73,029 270,189 123 120 441 336

Northwest Territories Nunavut 36 153

British Columbia

12,012 Alberta 34,896 1,233 Newfoundland 21,360 2,319 4,329 and Labrabor 68,139 7,035 Manitoba 11,772 2,652 44,661 8,253 18,519 93,126 Prince Quebec 231 Saskatchewan Edward Ontario Island 585

Nove Scotia 1,284 3,768 1,368 4,464 New Brunswick Number of Newly Registered Black Apprentices in Red Seal Trades (2008)

Number of Active Registered White Apprentices in Red Seal Trades (2008)

Source: Registered Apprenticeship Information System (RAIS), 2008

21 ANNUAL REPORT 2010 Canadian Council of Directors of Apprenticeship

Members of the CCDA (March 2011)

NEWFOUNDLAND AND LABRADOR QUEBEC Mr. Cliff Mercer, Director M. Gilles Dubé, Director Division of Institutional and Industrial Education Direction de la qualification réglementée Department of Education Commission des partenaires du marché du travail 1st Floor, West Block 800, Tour de la Place Victoria, 27e étage Confederation Building P.O. Box 100 100 Prince Philip Drive MONTREAL, QC H4Z 1B7 ST. JOHN’S, NL a1B 3R4 Tel: 514-873-0800, Ext: 36422 Tel: 709-729-2350 Fax: 514-873-2189 Fax: 709-729-5878 Email: [email protected] Email: [email protected] ONTARIO NOVA SCOTIA Ms. Patti Redmond, Director Mr. Joe Rudderham, Director Ministry of Training, Colleges and Universities Apprenticeship Training and Skill Development 900 Bay Street, 23rd Floor Department of Labour and Advanced Education TORONTO, ON M7A 1L2 P.O. Box 578 Tel: 416-326-5849 HALIFAX, NS B3J 2S9 Fax: 416-326-5505 Tel: 902-424-5296 Email: [email protected] Fax: 902-424-0488 Email: [email protected] MANITOBA Mr. Scott Sinclair, Executive Director PRINCE EDWARD ISLAND Apprenticeship Manitoba Ms. Susan LeFort Entrepreneurship, Training and Trade Manager of Apprenticeship Norquay Building Department of Innovation and Advanced Learning 1010 - 401 York Avenue Post-Secondary and Continuing Education WINNIPEG, MB R3C 0P8 Atlantic Technology Centre, Suite 212 Tel: 204-945-3339 P.O. Box 2000, 90 University Ave. Fax: 204-948-2539 CHARLOTTETOWN, PE C1A 7N8 Email: [email protected] Tel: 902-368-4625 Fax: 902-368-6144 SASKATCHEWAN Email: [email protected] Mr. Joe Black, CEO Saskatchewan Apprenticeship and NEW BRUNSWICK Trade Certification Commission Mr. Dan Mills, Director 2140 Hamilton Street Apprenticeship and Certification REGINA, SK S4P 2E3 Post-Secondary Education, Training and Labour Tel: 306-787-2209 470 York Street Fax: 306-787-5859 First Floor, Room 110, Chestnut Complex Email: [email protected] FREDERICTON, NB E3B 5H1 Tel: 506-444-3657 Fax: 506-453-5317 Email: [email protected]

22 RED SEAL THE INTERPROVINCIAL STANDARDS RED SEAL PROGRAM

ALBERTA NUNAVUT Ms. Darlene Bouwsema, Executive Director Mr. Edward Duru, Director Advanced Education and Technology Adult Learning and Post-Secondary Services Apprenticeship and Industry Training Department of Education 10th Floor, Commerce Place P.O. Box 390 10155-102 Street NW ARVIAT, NU X0C 0E0 EDMONTON, AB T5J 4L5 Tel: 867-857-3056 Tel: 780-643-1466 Fax: 867-857-3090 Fax: 780-422-7376 Email: [email protected] Email: [email protected] HUMAN RESOURCES AND SKILLS BRITISH COLUMBIA (CCDA CHAIR) DEVELOPMENT CANADA (HRSDC) Mr. Kevin Evans, Chief Executive Officer Same address for all HRSDC employees: Industry Training Authority Trades and Apprenticeship/Métiers et apprentissage 1223-13351 Commerce Parkway Human Resources and Skills Development Canada Richmond, BC V6V 2X7 140 Promenade du Portage, Phase IV, 5th floor, Box 526 Tel: 604-214-8722 GATINEAU, QC K1A 0J9 Fax: 604-214-8701 Ms. Catherine Scott, Director Email: [email protected] Tel: 819-994-3453 Fax: 819-997-0227 YUKON Email: [email protected] Ms. Judy Thrower, Director Ms. Jessica Gibbs, Manager Training Programs Program Analysis Advanced Education Branch Tel: 819-953-7436 Department of Education Fax: 819-994-0202 Government of Yukon Email: [email protected] P.O. Box 2703 WHITEHORSE, YT Y1A 2C6 Tel: 867-667-5133 Fax: 867-667-8555 Email: [email protected]

NORTHWEST TERRITORIES Ms. Kathleen Mullin, Associate Director Advanced Education Education, Culture and Employment Box 1320 YELLOWKNIFE, NT X1A 2L9 Tel: 867-873-7357 Fax: 867-873-0237 Email: [email protected]

23 ANNUAL REPORT 2010 Canadian Council of Directors of Apprenticeship

Appendix OVERVIEW OF THE 2009-2012 strategic plan

Vision Mission The CCDA is a leader in the development of To provide a forum for inter-jurisdictional collaboration innovative industry-driven standards, competency that facilitates the development of a certified, assessment and skills recognition in the trade. highly skilled and mobile trades workforce.

Strategic directions and goals

Governance and Strengthening the Policy and Innovation Communication, Interjurisdictional Accountability Interprovincial Conduct research Promotion and and International Enhance governance Standards Red Seal and analysis that Outreach Collaboration structure and Program provide strategic Develop and maintain Enhanced interpro- accountability Undertake activities value and support strong linkages with vincial and interna- practices to ensure in cooperation with innovative approaches key apprenticeship tional collaboration that CCDA operates jurisdictions, industry, to apprenticeship stakeholders and on best practices and in a transparent and tradespeople and training and partners knowledge related to accountable fashion other stakeholders certification, apprenticeship training to strengthen the including the • Increased public and certification • A governance Red Seal Program Red Seal Program awareness of the structure that Red Seal Program • A pan-Canadian advances the • Quality Red Seal • Research strategies as a valuable forum for jurisdic- achievement of Program products, that reflect and and prestigious tions to share best CCDA’s strategic management and support the CCDA’s endorsement practices, knowledge priorities delivery that meet vision, mission and and research the needs of industry strategic priorities • Proactive • An accountability collaboration with • A pan-Candian framework that • Innovation and • Capacity in the industry groups and framework of identifies outputs, excellence in ap- provinces and ter- other apprenticeship assessment and outcomes and prenticeship training, ritories to undertake stakeholders certification proucts, performance assessment and policy development processes and proce- measures certification as they and research to • A strong strategic dures that promote relate to the Red inform and support relationship with efficient use of juris- • Engagement of Seal trades the CCDA’s policy industry through dictional resources federal/provincial and research the Interprovincial while rights and territorial senior • Occupational perfor- agenda Alliance of responsibilities officials to share mance standards Apprenticeship information and framework that sup- • Support for and Board Chairs (IPA) • Collaboration provide strategic ports skills formation collaboration with with international guidance to the and skills recognition/ other research, govern-ments and CCDA. assessment for the policy and academic authorities on labour Red Seal trades forums to expand the mobility, qualification • Engagement of body of knowledge frame-works, and national industry to • Alternative assess- in Canada related to knowledge, research provide strategic ment tools/methods apprenticeship and and best practices in advice to the CCDA to interprovincial Red the skilled trades apprentice-ship and Seal examinations the skilled trades

Industry-driven Rigorous Accessible Innovative Responsive Accountable Transparent

Operating Principles

24