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Share Your Conference Experience! As You Attend Sessions, Workshops, Evening Events and Jam Out, Make Sure You’Re Sharing Your Experience on Social Media

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#DIYMusician Share your conference experience! As you attend sessions, workshops, evening events and jam out, make sure you’re sharing your experience on social media. Use the tag #DIYMusician and tag CD Baby in your photos, videos and snaps! @cdbaby @cdbaby @cdbabymusic WIFI NETWORK: CDBaby Password: DIYmusician 1 SPONSORED BY: SELL YOUR MUSIC EVERYWHERE GlobalNever distribution pay annual of your fees.music for just $9.95 per single or $49 per album. Start selling your music worldwide! members.cdbaby.com 2 welcome Dear DIY Musician Conference Attendee: ’m so excited you’ve chosen to be with us here in Chicago. When we created the first-ever DIY Musician Conference last year, we knew we’d need to build Ian event that stood out from the rest: one that’s affordable, welcoming, and packed with relevant info to inspire you to try new things in your music career. According to 2015’s attendees, the results were outstanding, so we’re glad to be back! Being a DIY musician these days can feel overwhelming, but we’re here to show you there are more opportunities than ever to take control, connect with fans, and build a successful career in the independent music industry. Over the next few days, you’ll learn a ton from the speakers, sessions, performers, companies and programming we’ve brought together, but I also encourage you to share personal experiences with your fellow DIY musicians and get to know each other. Everyone was abuzz last year about the energy and camaraderie of the event, and I’m looking forward to seeing it again. After all, the best resources here all weekend are the hundreds of artists and advocates all around you. What’s new this year? A lot! To complement the fresh programming we’ve added a jam room, free band photos, genre-specific meet-ups and a post- conference party you won’t want to miss. Have any questions for us? Members of the CD Baby team are available to chat with you at CD Baby HQ (in the Plaza Room) and at our booth in the Hangout Room. Thanks for being a part of the 2nd annual DIY Musician Conference, and don’t forget to document the weekend on Facebook, Twitter and Instagram using the hashtag #DIYMusician! Tracy Maddux CEO, CD Baby 3 3 WELCOME 5 NAVIGATING THE DIY MUSICIAN CONFERENCE 6 AGENDA 11 CD BABY HEADQUARTERS 12 MENTORING 14 DETAILED SCHEDULE 26 SPEAKERS 42 SPONSORS 4 navigating the diy musician conference KEYNOTES & BREAKOUT SESSIONS Our three main rooms will host keynotes, breakout sessions and panels in the Great Hall (by registration), Windsor Room and Buckingham Room (both on the first floor). More info on pages 14-25. THE WORKSHOP Consider attending a workshop in the Oxford Room. The Workshop will be a more intimate classroom setting to learn about specialized topics by our awesome sponsors: GigSalad, Pandora, Lee Oskar and Adva Mobile. More info on pages 14-25. HANGOUT ROOM This is the place to be to meet and network with other artists and speakers during the conference. Take some time to meet the esteemed sponsors and exhibitors that helped make the conference a reality. MENTOR SESSIONS Sign up for a 15-minute mentoring slot with one of our 24 industry professionals and D.I.Y. advocates. These slots are very limited; so get to the Hangout Room early to sign up. More info on page 12-13. CD BABY HEADQUARTERS Spend some time in the Plaza Room to better familiarize yourself with CD Baby artist services and your account. There will be short presentations too! More info on page 11. JAM ROOM Take a session break to flex your creative muscles by collaborating with other artists in the Jam Room up the escalator in the Shelby Room. FREE BAND PHOTOS WITH BECKY YEE We know press photos can be a big expense, so CD Baby covered it for you. Stop by the Belmont Room on Sunday from 11 am - 3 pm to have a professional photo taken for you to add to your EPK. Space is limited, so check in often! EVENING EVENTS The evening events are not to be missed! The Tom Jackson Live Band Makeover (in the Great Hall Saturday at 7pm) will enthrall you as you watch a band’s performance evolve right before your eyes. Stick around Sunday for the Post-Conference Party at 5pm (offsite at Lagunitas Brewing Company) co-sponsored by Women in Music. It’s a great place to make some final connections and recap the weekend while you enjoy free beer and snacks! 5 AGENDA friday - September 30th Preconference Panel: Getting Your Music in Ads, TV & Off-site 12:00 - 2:00PM Film (Chicago Cultural Center, 78 E Washington St. (12min walk) Chicago, IL), Room: Cassidy Theater, 2nd Floor. 2:00 - 5:00PM Registration OPEN @ The Congress Plaza Hotel Rendezvous 3:00 - 4:00PM Meet CD Baby’s CEO, Tracy Maddux Gold Room Great Hall Artist Genre Meet-ups 4:00 - 5:00PM (Balcony) Open Mic & Meet-Up 6:00 - 11:30PM Off-site (The Bottom Lounge, 1375 W Lake St. Chicago, IL) saturday - october 1st 8:00AM - 5:00PM Registration OPEN Rendezvous 9:15 - 10:15AM KEYNOTE: Cutting Through the Noise (Kevin Breuner) Great Hall 10:30 - 11:30AM Do You Need a Label to Have a Major Career? Great Hall Berklee Online: Marketing & Selling Music In An Buckingham Engagement Economy Sweetwater Studios: Breaking Down the Mix Windsor GigSalad: How to Market & Book Yourself Online Oxford 11:45AM - 12:45PM How to Find Success on Your Own Terms Great Hall Berklee Online: How Songwriters Can Fight Back Buckingham Against the Tide Of Frivolous Law & Copyright Abuse What it Takes to Get a Sync Placement Windsor An Artist’s Journey with Pandora: From Curation to Oxford Marketing Tools 12:45 - 2:00PM Lunch Break See detailed schedule (Pages 14-25) for CD Baby Headquarters mini-sessions & workshops. 6 saturday - october 1st KEYNOTE: Considering All Songs with Bob Boilen, 2:00 - 3:00PM Great Hall Gaelynn Lea & Moderator - Dmitri Vietze 3:15 - 4:15PM 60 Ideas in 60 Minutes! Great Hall Berklee Online: 20 Tools Uniting Your Artistry with Buckingham Commercial Viability How to Make Serious Money from House Concerts Windsor Lee Oskar: Create Melodies, Hook Lines & Enhance Oxford Your Music Mentoring: Session 1 (See pg. 12 for details) Gold Room GigSalad: Give the People What They Want: Playing 4:30 - 5:30PM Great Hall Covers with Dignity Death to The Day Job: Making the Transition From Buckingham Hobbyist to Full-time Musician Why Music Publishing Is More Important Than Ever Windsor Adva Mobile: Using Mobile Technology to Discover Oxford True Fans Mentoring: Session 2 (See pg. 12 for details) Gold Room 7:00 - 9:00PM Live Band Makeover with Tom Jackson Great Hall sunday - october 2nd 8:30AM - 2:00PM Registration OPEN Rendezvous SoundExchange: What It Is, Why It Pays, & How to Get 9:15 - 10:15AM Great Hall Your Share How to Capture a Press Photo That Can’t Be Ignored Buckingham Steal These Tips For Success From Hip Hop Windsor An Artist’s Journey with Pandora: From Curation to Oxford Marketing Tools See detailed schedule (Pages 14-25) for CD Baby Headquarters mini-sessions & workshops. 7 sunday - october 2nd 10:30 - 11:30AM Elevating Your Songwriting Craft Great Hall Live DIY Musician Podcast: Authentic Artist Branding Buckingham Bootcamp The Power of Direct-To-Fan Engagement - How to Build Windsor Relationships and Drive Revenue Adva Mobile: Build a Fan Base with Mobile Contests Oxford Mentoring: Session 3 (See pg. 13 for details) Gold Room KEYNOTE: The Power of Independent Music in TV and 11:45AM - 12:45PM Great Hall Film by Alexandra Patsavas and Ben Hubbird 12:45 - 1:45PM Lunch Break 1:45 - 2:45PM Advanced Artist Strategies for YouTube Great Hall What it Takes to Write for Commercials Buckingham Pitching Your Music to Playlist Creators Windsor Lee Oskar: Create Melodies, Hook Lines & Enhance Your Oxford Music Mentoring: Session 4 (See pg. 13 for details) Gold Room 3:00 - 4:00PM KEYNOTE: How to Get Fans by Jack Conte Great Hall 4:00 - 4:15PM Closing Great Hall 5:00 - 8:00PM Post-Conference Party at Lagunitas Brewing Company co-sponsored by Women in Music (2607 W 17th St Chicago, IL 60608 Off-site by car: 15 mins; by transit: 34 mins) See detailed schedule (Pages 14-25) for CD Baby Headquarters mini-sessions & workshops. 8 WHERE CREATORS CONNECT HITMAKER MASTER CLASSES FEEDBACK PANELS SONGWRITING WORKSHOPS SHOWCASES NETWORKING SAVE WITH PROMO CODE ASCAP.COM/EXPO 9 Become a Better Musician with Berklee Online • Online Bachelor of Professional Studies Degree • Multi-Course Certificate Programs • Interactive 12-Week Courses • Free Massive Open Online Courses (MOOCs) via Coursera and edX STUDY AREAS INCLUDE Music Production · Music Business · Songwriting Music Composition for Film, TV and Games Music Theory · Guitar · And More 1 -866- BERKLEE 10 Learn more at online.berklee.edu CD Baby Program Ad v2.indd 1 8/29/2016 6:27:05 PM cd baby headquarters in the Plaza Room Stop by the CD Baby HQ anytime during the conference to get your music distribution questions answered. The CD Baby crew will be there to offer personalized help with your account and help explain different CD Baby features. There will also be a few short presentations each day. friday - September 30th 2:00 - 5:00PM CD Baby Office Hours saturday - october 1st 8:00 - 9:15AM CD Baby Office Hours 10:30 - 11:00AM How to Build Followers on Spotify with Ben Hubbird 11:00AM - 3:15PM CD Baby Office Hours 3:15 - 4:15PM How to Use CD Baby Tools to Promote a Release 4:30 - 5:30PM Preparing to Distribute Your New Release with CD Baby sunday - october 2nd 8:30 - 9:15AM CD Baby Office Hours 9:15 - 10:15AM Preparing to Distribute Your New Release with CD Baby 10:30 - 11:00AM How to Build Followers on Spotify with Ben Hubbird 11:00AM - 1:45PM CD Baby Office Hours 1:45 - 2:45PM How to Use CD Baby Tools to Promote a Release 3:00 - 4:15PM CD Baby Office Hours 11 mentoring Sign up for 15-minute mentoring slots with professionals and DIY advocates in the Hangout Room (Gold Room).
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