Share Your Conference Experience! As You Attend Sessions, Workshops, Evening Events and Jam Out, Make Sure You’Re Sharing Your Experience on Social Media

Home , Alexandra Patsavas, CD Baby, Chop Shop Records, Cupid Shuffle, Electronic Musician, Geffen Records

#DIYMusician

Share your conference experience! As you attend sessions, workshops, evening events and jam out, make sure you’re sharing your experience on social media. Use the tag #DIYMusician and tag CD Baby in your photos, videos and snaps!

@cdbaby

@cdbabymusic

WIFI NETWORK: CDBaby Password: DIYmusician

1 SPONSORED BY: SELL YOUR MUSIC EVERYWHERE

GlobalNever distribution pay annual of your fees.music for just $9.95 per single or $49 per album.

Start selling your music worldwide! members.cdbaby.com

2 welcome

Dear DIY Musician Conference Attendee:

’m so excited you’ve chosen to be with us here in Chicago. When we created the first-ever DIY Musician Conference last year, we knew we’d need to build Ian event that stood out from the rest: one that’s affordable, welcoming, and packed with relevant info to inspire you to try new things in your music career. According to 2015’s attendees, the results were outstanding, so we’re glad to be back!

Being a DIY musician these days can feel overwhelming, but we’re here to show you there are more opportunities than ever to take control, connect with fans, and build a successful career in the independent music industry.

Over the next few days, you’ll learn a ton from the speakers, sessions, performers, companies and programming we’ve brought together, but I also encourage you to share personal experiences with your fellow DIY musicians and get to know each other. Everyone was abuzz last year about the energy and camaraderie of the event, and I’m looking forward to seeing it again. After all, the best resources here all weekend are the hundreds of artists and advocates all around you.

What’s new this year? A lot! To complement the fresh programming we’ve added a jam room, free band photos, genre-specific meet-ups and a post- conference party you won’t want to miss.

Have any questions for us? Members of the CD Baby team are available to chat with you at CD Baby HQ (in the Plaza Room) and at our booth in the Hangout Room.

Thanks for being a part of the 2nd annual DIY Musician Conference, and don’t forget to document the weekend on Facebook, Twitter and Instagram using the hashtag #DIYMusician!

Tracy Maddux CEO, CD Baby

3 3 WELCOME 5 NAVIGATING THE DIY MUSICIAN CONFERENCE 6 AGENDA 11 CD BABY HEADQUARTERS 12 MENTORING 14 DETAILED SCHEDULE 26 SPEAKERS 42 SPONSORS

4 navigating the diy musician conference

KEYNOTES & BREAKOUT SESSIONS Our three main rooms will host keynotes, breakout sessions and panels in the Great Hall (by registration), Windsor Room and Buckingham Room (both on the first floor). More info on pages 14-25.

THE WORKSHOP Consider attending a workshop in the Oxford Room. The Workshop will be a more intimate classroom setting to learn about specialized topics by our awesome sponsors: GigSalad, Pandora, Lee Oskar and Adva Mobile. More info on pages 14-25.

HANGOUT ROOM This is the place to be to meet and network with other artists and speakers during the conference. Take some time to meet the esteemed sponsors and exhibitors that helped make the conference a reality.

MENTOR SESSIONS Sign up for a 15-minute mentoring slot with one of our 24 industry professionals and D.I.Y. advocates. These slots are very limited; so get to the Hangout Room early to sign up. More info on page 12-13.

CD BABY HEADQUARTERS Spend some time in the Plaza Room to better familiarize yourself with CD Baby artist services and your account. There will be short presentations too! More info on page 11.

JAM ROOM Take a session break to flex your creative muscles by collaborating with other artists in the Jam Room up the escalator in the Shelby Room.

FREE BAND PHOTOS WITH BECKY YEE We know press photos can be a big expense, so CD Baby covered it for you. Stop by the Belmont Room on Sunday from 11 am - 3 pm to have a professional photo taken for you to add to your EPK. Space is limited, so check in often!

EVENING EVENTS The evening events are not to be missed! The Tom Jackson Live Band Makeover (in the Great Hall Saturday at 7pm) will enthrall you as you watch a band’s performance evolve right before your eyes. Stick around Sunday for the Post-Conference Party at 5pm (offsite at Lagunitas Brewing Company) co-sponsored by Women in Music. It’s a great place to make some final connections and recap the weekend while you enjoy free beer and snacks! 5 AGENDA

friday - September 30th

Preconference Panel: Getting Your Music in Ads, TV & Off-site 12:00 - 2:00pm Film (Chicago Cultural Center, 78 E Washington St. (12min walk) Chicago, IL), Room: Cassidy Theater, 2nd Floor.

2:00 - 5:00pm Registration OPEN @ The Congress Plaza Hotel Rendezvous

3:00 - 4:00pm Meet CD Baby’s CEO, Tracy Maddux Gold Room

Great Hall Artist Genre Meet-ups 4:00 - 5:00pm (Balcony)

Open Mic & Meet-Up 6:00 - 11:30pm Off-site (The Bottom Lounge, 1375 W Lake St. Chicago, IL)

saturday - october 1st

8:00am - 5:00pm Registration OPEN Rendezvous

9:15 - 10:15am KEYNOTE: Cutting Through the Noise (Kevin Breuner) Great Hall

10:30 - 11:30am Do You Need a Label to Have a Major Career? Great Hall

Berklee Online: Marketing & Selling Music In An Buckingham Engagement Economy

Sweetwater Studios: Breaking Down the Mix Windsor

GigSalad: How to Market & Book Yourself Online Oxford

11:45am - 12:45pm How to Find Success on Your Own Terms Great Hall

Berklee Online: How Songwriters Can Fight Back Buckingham Against the Tide Of Frivolous Law & Copyright Abuse

What it Takes to Get a Sync Placement Windsor

An Artist’s Journey with Pandora: From Curation to Oxford Marketing Tools

12:45 - 2:00pm Lunch Break

See detailed schedule (Pages 14-25) for CD Baby Headquarters mini-sessions & workshops. 6 saturday - october 1st

KEYNOTE: Considering All Songs with Bob Boilen, 2:00 - 3:00pm Great Hall Gaelynn Lea & Moderator - Dmitri Vietze

3:15 - 4:15pm 60 Ideas in 60 Minutes! Great Hall

Berklee Online: 20 Tools Uniting Your Artistry with Buckingham Commercial Viability

How to Make Serious Money from House Concerts Windsor

Lee Oskar: Create Melodies, Hook Lines & Enhance Oxford Your Music

Mentoring: Session 1 (See pg. 12 for details) Gold Room

GigSalad: Give the People What They Want: Playing 4:30 - 5:30pm Great Hall Covers with Dignity

Death to The Day Job: Making the Transition From Buckingham Hobbyist to Full-time Musician

Why Music Publishing Is More Important Than Ever Windsor

Adva Mobile: Using Mobile Technology to Discover Oxford True Fans

Mentoring: Session 2 (See pg. 12 for details) Gold Room

7:00 - 9:00pm Live Band Makeover with Tom Jackson Great Hall

sunday - october 2nd

8:30am - 2:00pm Registration OPEN Rendezvous

SoundExchange: What It Is, Why It Pays, & How to Get 9:15 - 10:15am Great Hall Your Share

How to Capture a Press Photo That Can’t Be Ignored Buckingham

Steal These Tips For Success From Hip Hop Windsor

An Artist’s Journey with Pandora: From Curation to Oxford Marketing Tools

See detailed schedule (Pages 14-25) for CD Baby Headquarters mini-sessions & workshops. 7 sunday - october 2nd

10:30 - 11:30am Elevating Your Songwriting Craft Great Hall

Live DIY Musician Podcast: Authentic Artist Branding Buckingham Bootcamp

The Power of Direct-To-Fan Engagement - How to Build Windsor Relationships and Drive Revenue

Adva Mobile: Build a Fan Base with Mobile Contests Oxford

Mentoring: Session 3 (See pg. 13 for details) Gold Room

KEYNOTE: The Power of Independent Music in TV and 11:45am - 12:45pm Great Hall Film by Alexandra Patsavas and Ben Hubbird

12:45 - 1:45pm Lunch Break

1:45 - 2:45pm Advanced Artist Strategies for YouTube Great Hall

What it Takes to Write for Commercials Buckingham

Pitching Your Music to Playlist Creators Windsor

Lee Oskar: Create Melodies, Hook Lines & Enhance Your Oxford Music

Mentoring: Session 4 (See pg. 13 for details) Gold Room

3:00 - 4:00pm KEYNOTE: How to Get Fans by Jack Conte Great Hall

4:00 - 4:15pm Closing Great Hall

5:00 - 8:00pm Post-Conference Party at Lagunitas Brewing Company co-sponsored by Women in Music (2607 W 17th St Chicago, IL 60608 Off-site by car: 15 mins; by transit: 34 mins)

See detailed schedule (Pages 14-25) for CD Baby Headquarters mini-sessions & workshops. 8 WHERE CREATORS CONNECT HITMAKER MASTER CLASSES FEEDBACK PANELS SONGWRITING WORKSHOPS SHOWCASES NETWORKING

SAVE WITH PROMO CODE

ASCAP.COM/EXPO

9 Become a Better Musician with Berklee Online • Online Bachelor of Professional Studies Degree

• Multi-Course Certificate Programs

• Interactive 12-Week Courses

• Free Massive Open Online Courses (MOOCs) via Coursera and edX

STUDY AREAS INCLUDE Music Production · Music Business · Songwriting Music Composition for Film, TV and Games Music Theory · Guitar · And More

1 -866- BERKLEE

10 Learn more at online.berklee.edu

CD Baby Program Ad v2.indd 1 8/29/2016 6:27:05 PM cd baby headquarters

in the Plaza Room

Stop by the CD Baby HQ anytime during the conference to get your music distribution questions answered. The CD Baby crew will be there to offer personalized help with your account and help explain different CD Baby features. There will also be a few short presentations each day.

friday - September 30th

2:00 - 5:00pm CD Baby Office Hours

saturday - october 1st

8:00 - 9:15am CD Baby Office Hours

10:30 - 11:00am How to Build Followers on Spotify with Ben Hubbird

11:00am - 3:15pm CD Baby Office Hours

3:15 - 4:15pm How to Use CD Baby Tools to Promote a Release

4:30 - 5:30pm Preparing to Distribute Your New Release with CD Baby

sunday - october 2nd

8:30 - 9:15am CD Baby Office Hours

9:15 - 10:15am Preparing to Distribute Your New Release with CD Baby

10:30 - 11:00am How to Build Followers on Spotify with Ben Hubbird

11:00am - 1:45pm CD Baby Office Hours

1:45 - 2:45pm How to Use CD Baby Tools to Promote a Release

3:00 - 4:15pm CD Baby Office Hours

11 mentoring

Sign up for 15-minute mentoring slots with professionals and DIY advocates in the Hangout Room (Gold Room). Sessions are first come, first served. Be sure to arrive a few minutes before each mentoring hour and write your name on the respective mentor’s clipboard on one of the “high boy” standing tables to reserve your slot. If you are late to your scheduled slot, your period will be given to someone on the waiting list. If you don’t get the slot you want, loiter at the end and start networking! Session 1: saturday 3:15pm-4:15pm and Session 2: Saturday 4:30pm-5:30pm

Peter Hollens Antonio Sage Musician, OneVoice Productions Founder/Creative Director, Audio Outlaw LLC Social media, building a fan base, fan Making music for television, music engagement production

Steve Seskin Tanvi Patel Artist, Songwriter CEO, Crucial Music Songwriting, music publishing, story Pitching to tv/film, developing music for development the screen, legal aspects of sync licensing

Charles Alexander Scott Cannady Founder, Outside the Box Music Producer/Songwriter, Scoby Bear Productions Digital marketing strategies, song Music production, tour arrangement, publishing, career development songwriting

Dylan Owen Craig Grossman Musician Founder/Owner, Green Room Music Source Budgeting, developing consistent social media, oversharing vs undersharing with Touring strategies, basic management social media content and song releases skills, balancing art with business

Ben Hubbird Patti Silverman Digital Promotions & Label Relations, Advisor, SF MusicTech Summit Building your artist brand, building your CD Baby team, taking the next steps in your career Release strategy, playlisting

Jerald Miller Patrick Griffin Managing Director, Nu Jazz Agency Digital Promotions & Label Relations, Monetizing digital content, monetizing CD Baby back catalog and previously released How to appear attractive to digital recordings, jazz music retailers, release strategies, how to sell yourself and your art 12 Session 3: Sunday 10:30AM-11:30AM and Session 4: Sunday 1:45pm-2:45pm

Chinua Green Hunter Scott Manager of Digital and Video Head of Marketing and Publicity, Operations, Downtown Music Publishing LaFamosOutlaw LLC How to grow an audience on YouTube, Get your music reviewed, transforming how to structure a YouTube channel, your band into a brand, engaging with what YouTube strategies work for fans musicians

Kris Fuentes Cortes Rafael Reyes Specialist, Apple Music Musician, Prayers Technology, accounting, marketing Songwriting, fan development, finding mangement, organizing on the road inspiration

Karen Marie Mason Founder/CEO, Artist Launch Bob Baker Building a marketing plan, identifying Author, Speaker your target audience, music licensing Marketing, social media, building a fan base, having an empowered artist mindset Keath Lowry Songwriter/Producer, Groove Control Productions, Inc. Josh Chicoine Budgeting, developing consistent social media, oversharing vs undersharing with Co-Founder/Artistic Director, Chicago social media content and song releases International Movies and Music Festival Artist marketing, creative career development, strategic planning, Michelle Hill entrepreneurship Business Expert, Apple Music technology, accounting, marketing mangement, organizing on the road Suzanne Paulinski CEO, The Rock/Star Advocate Kam Lal Time management, fan engagement CEO, Notetracks on social media, reaching out to music How you can learn from analyzing the industry professionals greats, tools and tips to improve music creation, parallels between startup entrepreneurs and artists Jamie Hill Independent Record Producer Louis Matteo Strategies for self producing your recordings, how to stage and Director of Client Relations, Loudr monetize connective house concerts, Music licensing, copyright, publishing understanding the artist-producer rights, royalties relationship 13 Detailed SCHEDULE

FRIDAY SCHEDULE - September 30th 12:OOPM - 2:OOPM Pre-Conference Panel: Getting Your Music in Chicago Cultural Center, Ads, TV, and Film with Chris Robley, Chris Clark, Cassidy Theater, Fl. 2 Bonny Dolan, Melissa Chapman, Ira Antelis • How artists use opportunities in sync to jumpstart their careers Located off site at 78 E. and reach new audiences. Washington St., Chicago, IL • How the process of music creation and selection for 60602. commercials, films and television really works. • How global brands use the power of music to build their brands and customer loyalty.

Arrive early as space is limited! Panel to be followed by networking reception sponsored by 2112 and a special live performance.

2:OOPM - 5:OOPM Registration at The Congress Plaza Hotel Rendezvous Room

2:OOPM - 5:OOPM Hangout Room Open Gold Room The Hangout Room is your chill pad any time you don’t have a session to go to or just want to meet other attendees and sponsors.

2:OOPM - 5:OOPM CD Baby Office Hours with CD Baby Staff Plaza Room Drop in for help with your CD Baby account or any other questions.

2:OOPM - 5:OOPM Jam Room Open Shelly Room The Jam Room is a dedicated space for attendees to bring or share Floor 3 instruments and jam! Stop by and make some magic!

3:OOPM - 4:OOPM Meet the CEO with Tracy Maddux Gold Room CD Baby CEO Tracy Maddux will be available informally as we start gathering for the conference.

4:OOPM - 5:OOPM Artist Genre Meetups Great Hall Balcony Come grab a drink and connect with musicians from your scene! 14 FRIDAY SCHEDULE - September 30th (CONTINUED)

6:OOPM - 11:3OPM Open Mic and Meet-Up The Bottom Lounge Located off site at the Bottom Lounge, 1375 W. Lake St., Chicago, IL 60607. A diverse group of pre-selected conference attendees will be giving it their all on stage, but we’ve reserved a handful of slots to be chosen at random, so bring your instrument and come put your name in the hat! SATURDAY - OCTOBER 1st

8:00AM - 9:0OAM Registration at The Congress Plaza Hotel Rendezvous

8:0OAM - 5:30PM Hangout Room Open Gold Room The Hangout Room is your chill pad any time you don’t have a session to go to or just want to meet other conference attendees or our conference sponsors.

9:15AM - 10:15AM [KEYNOTE] Cutting Through the Great Hall Noise with Kevin Breuner • Get noticed in a world of endless music and distractions. • Avoid common marketing mistakes that will hurt your career. • Find and foster a community of diehard fans.

10:30AM - 11:30AM Do You Need a Label to Have a Major Career? with Great Hall Patti Silverman, Ari Herstand, Robert Schwartzman • The difference in releasing music independently. • How to utilize blogs, playlists, crowdfunding and other methods to promote your music independently. • Creating a newsworthy independent release strategy.

10:30 AM - 11:30AM Breaking Down the Mix with Mark Hornsby Windsor • How to break down the final mastered mix and music video to the raw Pro Tools tracks and back again. • How to take a track from raw band tracking to the end product. • Understand session workflow and EQ/Dynamics.

10:30 AM - 11:30AM Marketing & Selling Music in An Engagement Buckingham Economy with Benji Rogers • What drives direct-to-fan digital dollars. • How to get the most out of a release once it’s ready to go. • Future music business threats and opportunities. 15 SATURDAY - OCTOBER 1st (CONTINUED)

10:30 AM - 11:30AM How to Market and Book Yourself Oxford Room Online with The GigSalad Team • How to use GigSalad’s online marketplace to book gigs. • How to manage your business online. • How to utilize marketing tips and ideas from GigSalad.

10:30 AM - 11:00AM How to Build Followers on Spotify with Ben Hubbird Plaza Room • How to build and sustain a following on streaming services. • Playlisting strategies and tips. • Release strategy & timelines.

11:15AM - 12:45PM CD Baby Office Hours with CD Baby Staff Plaza Room Drop in for help with your CD Baby account or any other questions.

11:45 AM - 12:45PM How to Find Success on Your Own Great Hall Terms with Patrick Griffin, Rafael Reyes, Nicholas Payton and Shannon Curtis • How to identify your musical vision without artistic compromise. • How to create and engage a fan base around your vision. • How artists use social media, videos, and blogging to build a community of fans.

11:45 AM - 12:45PM What it Takes to Get a Sync Placement with Tanvi Patel Windsor • The ABCs of licensing to get the most bang for your dollar. • How to work with music licensing companies. • How music licensing companies pitch your music.

11:45 AM - 12:45PM How Songwriters Can Fight Back Against Buckingham the Tide of Frivolous Law and Copyright Abuse with Dr. E. Michael Harrington • How to address copyright infringement without litigation. • How to develop original creative expression without alienating your audience. • How to be unafraid of developing work that might be too similar to what others are composing. 16 SATURDAY - OCTOBER 1st (CONTINUED)

11:45 AM - 12:45PM An Artist’s Journey with Pandora: From Curation to Oxford Room Marketing Tools with Andee Connors, Curator, Pandora; Jason Feinberg, Head of Artist Marketing, Pandora • How Pandora curates and why. • How independent artists can get their music on Pandora. • How to understand and reach your audience on Pandora

11:45 AM - 12:45PM CD Baby Office Hours with CD Baby Staff Plaza Room Drop in for help with your CD Baby account or any other questions.

12:45PM - 2:00PM LUNCH on your own

2:00PM - 3:00PM [KEYNOTE] Considering All Songs with Bob Great Hall Boilen, Gaelynn Lea and Dmitri Vietze • What the host of All Songs Considered and Tiny Desk Concert is looking for in music submissions. • The story behind the Tiny Desk Concert 2016 winner. • Gaelynn Lea’s philosophy on cynicism, guilt and promotion.

3:15PM - 4:15PM 60 Ideas in 60 Minutes! with Tony van Veen, Great Hall Karen Marie Mason, Bob Baker, Martin Atkins, Chris Robley, Mark Hornsby • 60 quick tips on marketing, social media, songwriting, recording, distribution, PR, and artist management, jammed into a single, high-impact hour, presented by experts with decades of experience. • Advice that is specifically geared at today’s independent artist working on a limited budget. • A guarantee to walk away with a dozen or more tips you can implement tomorrow.

3:15PM - 4:15PM How to Make Serious Money from House Windsor Concerts with Shannon Curtis • How to mobilize your existing community of supporters to host house concerts. • How to maximize your income at house concerts. • How to turn concert guests into supporters. 17 SATURDAY - OCTOBER 1st (CONTINUED)

3:15PM - 4:15PM 20 Tools Uniting Your Artistry with Buckingham Commercial Viability with Andrea Stolpe • When to apply songwriting skill and the difference between talent and knowledge. • How to become a faster and more fearless songwriter. • How to utilize tools that supersede genre, broken down into lyric, melodic, and harmonic tendencies.

3:15PM - 4:15PM Create Melodies, Hook Lines and Enhance Your Music Oxford Room with Lee Oskar, Owner, Lee Oskar Harmonicas • How to effectively and creatively use the harmonica to make melodies, hook lines and enhance your music. • How to master different harmonica tunings. • Using the Lee Oskar Harmonicas QuickGuide system.

3:15PM - 4:15PM Mentoring Session 1 - Peter Hollens, Steve Seskin, Gold Room Charles Alexander, Dylan Owen, Ben Hubbird, Jerald Miller, Antonio Sage, Tanvi Patel, Scott Cannady, Craig Grossman, Patti Silverman and Patrick Griffin Sign up for 15-minute mentoring slots with professionals and DIY advocates in the Hangout Room. Sessions are first come, first serve. Be sure to arrive a few minutes before each mentoring hour and write your name on the respective mentor’s clipboard on one of the “high boy” standing tables to reserve your slot. If you are late to your scheduled slot, your period will be given to someone on the waiting list. If you don’t get the slot you want, loiter at the end and start networking! See page 12 for mentoring topics.

3:15PM - 4:15PM How to Use CD Baby Tools to Promote Plaza Room a Release with CD Baby Staff • What features exist on the account dashboard. • What details you should know about licensing. • What is CD Baby Pro.

4:30PM - 5:30PM Give the People What They Want: Playing Covers with Great Hall Dignity with Christiane Pheil, Coe W. Ramsey, Rocell Viniard, Mark Steiner, Lupe Carroll and Dmitri Vietze • How to license cover recordings and the parameters of the compulsory mechanical license. • How to identify and pursue the vast opportunities in non- traditional gigs. • The role of ASCAP, BMI, and SESAC. 18 SATURDAY - OCTOBER 1st (CONTINUED)

4:30PM - 5:30PM Why Music Publishing is More Important Than Ever Windsor with Tracy Maddux, Louis Matteo, Chinua Green, Jason Feehan, Jennifer Newman Sharpe, Brett Byrd • The difference between a composition and a sound recording. • How do you license a song you didn’t write for use in your sound recordings. • How are composition rights monetized.

4:30PM - 5:30PM Death to the Day Job: Making the Transition from Buckingham Hobbyist to Full-Time Musician with Gregory Hyde • How to find the types of gigs that will pay well and lead to other paid opportunities. • How to interact with venue staff, booking personnel, and private clients to get repeat gig opportunities. • How to be strategic with planning album/song releases.

4:30PM - 5:30PM Using Mobile Technology to Discover True Fans with Oxford Room Jack Kelly, CEO, Adva Mobile; Sean Ardoin, Musician • What technology options are now available with mobile devices. • What are the advantages and disadvantages of each of these technologies. • Who is using mobile technology today and how are they using mobile.

4:30PM - 5:30PM Mentoring Session 2 - Peter Hollens, Steve Seskin, Gold Room Charles Alexander, Dylan Owen, Ben Hubbird, Jerald Miller, Antonio Sage, Tanvi Patel, Scott Cannady, Craig Grossman, Patti Silverman, Patrick Griffin See page 12 for mentoring topics.

4:30PM - 5:30PM Preparing to Distribute Your New Plaza Room Release with CD Baby • How to prep a release for distribution. • What are common pitfalls and how to overcome them. • Timelines for releases and what you can expect.

7:00PM - 9:00PM Live Band Makeover with Tom Jackson Great Hall • The four things you need to know to perform on stage. • Techniques to be memorable in your performance. • Skills to capture your audience’s attention and to electrify their experience. 19 SUNDAY - OCTOBER 2nd

8:30AM - 9:0OAM Registration at The Congress Plaza Hotel Rendezvous

8:3OAM - 4:00PM Hangout Room Open Gold Room The Hangout Room is your chill pad any time you don’t have a session to go to or just want to meet other conference attendees or our conference sponsors.

8:30 AM - 9:15AM CD Baby Office Hours with CD Baby Staff Plaza Room Drop in for help with your CD Baby account or any other questions.

9:15AM - 10:15AM SoundExchange: What It Is, Why It Pays, and Great Hall How to Get Your Share with Sean Glover • How to become a SoundExchange member to start collecting your worldwide digital streaming royalties. • Understanding the political process as it pertains to musicians and how to add your voice to advocacy work. • How to label and tag your music properly to get paid.

9:15AM - 10:15AM Steal These Tips for Success from Hip Hop with Wendy Windsor Day, Ranadeb Choudhury, Eddie Sanders, Tony Guidry • How hip hop artists promote their music. • How to utilize streaming services, downloads, street promotions, and digital marketing to build your fan base. • How to stand out among other artists and reach more fans so you can monetize your music to earn a living.

9:15AM - 10:15AM How to Capture a Press Photo that Buckingham Can’t Be Ignored with Becky Yee • The mind frame needed to show your best attributes. • Best practices for camera angles, perspective and camera direction. • Basic lighting composition and mindfulness on set.

9:15AM - 10:15AM An Artist’s Journey with Pandora: From Curation to Oxford Room Marketing Tools with Andee Connors, Curator, Pandora; Jason Feinberg, Head of Artist Marketing, Pandora • How Pandora curates and why. • How independent artists can get their music on Pandora. 20 • How to understand and reach your audience on Pandora. READY TO FIND YOUR TRUE SOUND? You know the sound you want, but you just can’t seem to capture it. We hear that all the time. At Sweetwater Studios, we have spent decades helping bands and artists realize their musical vision. We have the award-winning people, the endless supply of gear, and the one-of-a-kind environment to help you make the music you’ve always wanted to make.

STUDIOS Give us a call and hear what you’ve been missing. 800.222.4700 x1801

5501 US Hwy 30 W • Fort Wayne, IN 46818 21 SweetwaterStudios.com SUNDAY - OCTOBER 2nd (CONTINUED)

9:15AM - 10:15AM Preparing to Distribute Your New Release with CD Baby Plaza Room • How to prep a release for distribution. • What are common pitfalls and how to overcome them. • Timelines for releases and what you can expect.

1O:3OAM - 11:3OAM Elevating Your Songwriting Craft with Steve Seskin Great Hall • How to write effective lyrics combining imagery and emotion. • How to achieve a good marriage between lyric and music. • How to look at rewriting as a joyful experience instead of a tedious task.

1O:3OAM - 11:3OAM The Power of Direct-To-Fan Engagement - How to Build Windsor Relationships and Drive Revenue with Bram Bessoff, Vanessa Ferrer, Kristin Westcott Grant and Phil Elias • How to use merch and branding to engage fans. • How to understand the fundamentals of fan engagement and how it is relevant to your business. • What the tools are that artists can use to facilitate direct-to-fan engagement.

1O:3OAM - 11:3OAM Authentic Artist Branding Bootcamp (DIY Musician Buckingham Podcast Live) with Kevin Breuner and Chris Robley • Find what’s at the heart of your artist story. • Discover how your story can elevate your career. • Learn how to more effectively & succinctly convey what makes you unique.

1O:3OAM - 11:3OAM Build a Fan Base with Mobile Contests with Jack Oxford Room Kelly, CEO, Adva Mobile; Sean Ardoin, Musician • What are Mobile Contests and how do they work? • What are the technology choices available to implement mobile contests? • Who are using Mobile Contests today and what is their experience?

1O:3OAM - 11:3OAM Mentoring Session 3 - Chinua Green, Karen Marie Gold Room Mason, Keath Lowry, Kam Lal, Louis Matteo, Hunter Scott, Rafael Reyes, Bob Baker, Josh Chicoine, Suzanne Paulinski, Jamie Hill, Michelle Hill Kris Fuentes Cortes See page 13 for mentoring topics. 22 SUNDAY - OCTOBER 2nd (CONTINUED)

1O:3OAM - 11:3OAM How to Build Followers on Spotify with Ben Hubbird Plaza Room • How to build and sustain a following on streaming services. • Playlisting strategies and tips. • Release strategy & timelines.

11:00AM - 3:00PM Free Band Photos with Becky Yee Belmont This is our first interactive photo clinic for conference attendees. Come by on a first come, first serve basis to work with a professional photographer and walk away with free band shots.

11:15AM - 12:45PM CD Baby Office Hours with CD Baby Staff Plaza Room Drop in for help with your CD Baby account or any other questions.

11:45 AM - 12:45PM [KEYNOTE] The Power of Independent Music in TV Great Hall and Film with Alexandra Patsavas and Ben Hubbird • The role of TV and film in breaking independent artists. • What the top music supervisor looks for in new music. • How to break into Hollywood placements for your music.

12:45PM - 1:45PM LUNCH on your own

1:45PM - 2:45PM Advanced Artist Strategies for YouTube with Great Hall Patrick Griffin, Peter Hollens, Dylan Owen • How to produce a quality music video true to who you are as an artist. • How to stand out on a platform that is crowded with content. • How to maintain tone and brand in your video content.

1:45PM - 2:45PM Pitching Your Music to Playlist Creators Windsor with Charles Alexander • What are playlists and what is playlisting. • What makes an artist, band or song get traction on Spotify. • How to get on Spotify playlists.

1:45PM - 2:45PM What it Takes to Write for Commercials Buckingham with Cheryl B. Engelhardt • How to make a killer reel that will attract the jobs you want. • How to create a powerful pitch. • How to get your compositions to decision-making ears. 23 24 SUNDAY - OCTOBER 2nd (CONTINUED)

1:45PM - 2:45PM Create Melodies, Hook Lines and Enhance Your Music Oxford Room with Lee Oskar, Owner, Lee Oskar Harmonicas • How to effectively and creatively use the harmonica to make melodies, hook lines and enhance your music. • How to master different harmonica tunings. • Using the Lee Oskar Harmonicas QuickGuide system.

1:45PM - 2:45PM Mentoring Session 4 - Chinua Green, Karen Gold Room Marie Mason, Keath Lowry, Kam Lal, Louis Matteo, Hunter Scott, Rafael Reyes, Bob Baker, Josh Chicoine, Suzanne Paulinski, Jamie Hill, Michelle Hill, Kris Fuentes Cortes See page 13 for mentoring topics.

1:45PM - 2:45PM How to Use CD Baby Tools to Promote a Release Plaza Room • How to build and sustain a following on streaming services. • Playlisting strategies and tips. • Release strategy & timelines.

3:00PM - 4:00PM [KEYNOTE] How to Get Fans with Jack Conte Great Hall • How to be a good community manager. • Understand the traditional artist cycle vs. the new artist cycle. • The importance of keeping the focus on making great stuff.

3:00PM - 4:15PM CD Baby Office Hours with CD Baby Staff Plaza Room Drop in for help with your CD Baby account or any other questions.

4:00PM - 4:15PM Closing Statements with Kevin Breuner Great Hall

5:00PM - 8:00PM Post-Conference Party at Lagunitas Brewing Company Come mingle at the Post-Conference Party offsite at Lagunitas Brewing Company co-sponsored by Women in Music. It’s a great Lagunitas, 2607 W. 17th place to make some final connections and recap the weekend St., Chicago, IL 60608 while you enjoy free beer and snacks!

Located off site at 2607 W. 17th St., Chicago, IL 60608 (by car: 15 mins; by transit: 34 mins)

25 SPEAKERS

CHARLES ALEXANDER Co-Founder, Streaming Promotions/Founder, Outside the Box Music

Charles Alexander is an independent artist, songwriter, digital strategist and artist manager. He co-founded Streaming Promotions, a company that strategically places music within streaming services. He also owns Outside The Box Music & manages Keeley Valentino, whose song “Nashville” has over 10 million plays on Spotify.

IRA ANTELIS Co-Founder/CEO, Artists & Brands/Jira Productions

Ira Antelis is a composer and music industry professional with more than 30 years of experience in the world of advertising and commercial music, as well as the co-founder of successful music-based venture Artists & Brands. He wrote “Be Like Mike” for Gatorade and has written songs for Marc Anthony, Patti La Belle and many others. He has acted as the music director for Leo Burnett Worldwide for 11 years.

MARTIN ATKINS Music Business Department Chair, SAE Chicago

Martin Atkins has more than three decades’ experience in nearly every aspect of record production and promotion. As a drummer, he’s toured and recorded with Public Image Limited, Killing Joke, Ministry, and Nine Inch Nails. Atkins is also the founder of Invisible Records, Mattress Factory Studios and industrial supergroup Pigface. He has also authored Tour:Smart, Welcome to the Music Business . . . You’re F*ckd! and Band:Smart.

BOB BAKER Author, Speaker

Bob Baker is the author of “Guerrilla Music Marketing Handbook,” “The Empowered Artist,” and “The Improv Comedy Musician” (with Laura Hall). He shows musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes. He has appeared in the media on NPR’s Morning Edition and in such publications as Electronic Musician, Music Connection, The Guardian, Canadian Musician, VIBE magazine and E! Online.

26 BRAM BESSOFF Founder and President, Indiehitmaker

Bram Bessoff, a 20-year music business professional, is a touring drummer, live music producer, entrepreneur and founder of Indiehitmaker. He is also the leader of the Georgia Music Partners (GMP) live music advisory committee, member of the #chooseatl music committee and served as president of the Atlanta Jewish Music Festival 2014-2106.

BOB BOILEN Radio Personality, National Public Radio

Bob Boilen is the creator and host of NPR Music’s All Songs Considered and Tiny Desk Concerts. He’s also author of the new book “Your Song Changed My Life,” a musician with the band Danger Painters and a photographer. For 18 years Bob Boilen directed NPR’s All Things Considered and chose the music between news stories. It’s those musical moments which led to the creation of NPR’s first online music show and first podcast All Songs Considered.

KEVIN BREUNER VP of Marketing, CD Baby

Kevin Breuner has spent over 20 years working in the music business, both as an artist and an industry professional. His band Smalltown Poets' self-titled debut sold over 200,000 copies and landed a Grammy nomination plus multiple Dove Award nominations. Kevin is currently the Vice President of Marketing at CD Baby and the host of the DIY Musician Podcast.

BRETT BYRD Music Rights Coordinator, CD Baby

Brett Byrd has been with CD Baby for four years, moving into the position of Music Rights Coordinator in February. He has been a musician his whole life, picking up the drums at the age of 9 and performing in the band Veio since 2009. He has a background in music publishing and sync licensing.

27 LUPE CARROLL Musician

Lupe Carroll is a blues and soul influenced singer/songwriter from Momence, IL. His album The Love We Found was funded by a Kickstarter campaign that raised over $18,000 in 31 days. Lupe’s social engagement and fan development have allowed him to build a loyal following. Lupe Carroll was also a contestant on The Voice.

MELISSA CHAPMAN Owner/President, Groove Garden

Melissa Chapman specializes in music supervision and licensing for film, advertising and other media. She has worked on campaigns for Hershey and the Vancouver Olympics, as well as cleared songs for the Sundance favorite “The Fits,” as well as “LOEV,” “Listen Up Philip,” “Donald Cried” and more. Groove Garden is an all-women operation specializing in music supervision and licensing.

RANADEB CHOUDHURY CEO/247HH.com, 8tv Labs

Ranadeb Choudhury is a consultant and entrepreneur who has worked with the market’s biggest acts including NWA, Jay Z ,The Cool Kids and Wu Tang. He has also worked with numerous marketing partners including Vevo, Apple Music, Universal Pictures, Toyota, Jeep and Nike.

CHRIS CLARK Director of Music, Leo Burnett

Chris Clark is responsible for music strategy, creative music supervision, deal negotiation and licensing execution across the ad agency client roster, including Samsung, Kellogg’s, Allstate, Nintendo, Coke, McDonald’s, Firestone, Marshall’s and more. He worked on the music creative and deal negotiation to bring together brands and artists like Sylvan Esso & Samsung, McDonald’s & Moon Taxi, Samsung & Lorde, and Sprint & Wilco.

28 JACK CONTE CEO, Patreon

Jack Conte is a musician, filmmaker, half of Pomplamoose and a cofounder of Patreon, a community and funding platform dedicated to helping creators make a living. Patreon is currently sending millions of dollars per month to creators around the world. As a musician and filmmaker, Jack’s catalog of videos on YouTube has amassed over 120 million views.

SHANNON CURTIS Independent Songwriter, Performer, and Author

Shannon Curtis’s groundbreaking use of the house concert format has taken her on extensive nationwide house concert tours. Her book No Booker, No Bouncer, No Bartender: How I Made $25K On A 2-Month House Concert Tour (And How You Can Too) debuted at #1 on Amazon’s Music Business Best Sellers list and has been featured in national publications like HuffPost and American Songwriter Magazine.

WENDY DAY Founder/CEO, Rap Coalition/PowerMoves

Wendy Day is an artist advocate who consults indie labels and has done many of the most noteworthy deals in urban music. She has worked with artists such as Eminem, Master P, Cash Money, Lil Wayne, Do Or Die, Twista, Boosie, Webbie, David Banner and Trouble.

BONNY DOLAN Managing Director/Executive Producer at Comma Music

Bonny is a key figure between brands and bands in the areas of original music, supervision and licensing. Her work has been featured in hundreds of campaigns for iconic brands, such as Hershey’s, Apple, Nike, Coke, Nintendo, and Canon. Bonny is a governor for the Midwest Board of the Recording Academy.

29 PHIL ELIAS CEO, Buzznog

Phil Elias has nearly a decade of experience in the industry working with companies such as UTA, Paradigm, UMG, WMG, and Big Machine to provide digital solutions for their client rosters. He is the CEO of Buzznog, a global social engagement platform connecting artists with their superfans.

CHERYL B. ENGELHARDT Composer and Songwriter

Cheryl B. Engelhardt is a composer and singer/songwriter with dozens of film and ad scores, four piano-pop albums, and over 40 TV placements under her belt. Cheryl supports musicians in crafting their ideal careers on her site “In The Key Of Success” and speaks about branding & making it in music to anyone who’ll listen.

JASON FEEHAN Attorney, IndieGuide

Jason Feehan is a musician, attorney, author, journalist, public speaker, instructor and consultant who co-wrote “The Indie Band Survival Guide,” “The DIY Musician” and “Making Money with Music,” an online course via CreativeLive. He writes for Electronic Musician Magazine and its weekly web column, The DIY Advisor.

VANESSA FERRER Founder/CEO, Merch Cat

Vanessa Ferrer has been a successful businesswoman for over 15 years in the financial and artist management fields. In 2015 she developed and launched Merch Cat, a musician friendly one-stop tool for artists to sell and manage merchandise at live shows. She is also the president of InFocus Artist Management and has acted as a private consultant.

30 SEAN GLOVER Associate Director, Industry Relations, SoundExchange

For over 12 years, Sean Glover has been at the forefront of the digital music revolution. As Associate Director of Industry Relations for SoundExchange, Sean educates the music community and ensures that artists and rights owners are compensated when their work is streamed on digital radio. To date, SoundExchange has paid out approximately $3.5 billion in royalties and works with more than 2,500 digital radio services.

KRISTIN WESTCOTT GRANT Entertainment Analyst, Westcott Multimedia

Kristin W. Grant is the founder of Westcott Multimedia, a strategy consulting firm specializing in how consumer data is affecting the music industry. Kristin received her Masters in Music & Business from NYU. Most recently, Kristin has worked as an entertainment analyst at a boutique investment firm.

CHINUA GREEN Manager of Digital and Video Operations, Downtown Music Publishing

From Spotify to YouTube, Chinua Green nurtures Downtown Music Publishing’s relationships with its digital partners for the US. Himself YouTube Certified, Chinua brings three years of YouTube rights management experience to the DIY Musician Conference. Chinua previously worked for Multi-Channel Network INDMUSIC (now a Live Nation acquisition), where he monetized and protected the IP of independent labels and music content creators.

PATRICK GRIFFIN Digital Promotion and Label Relations, CD Baby

‘Griffin’ has worked in many departments at CD Baby. This has allowed him to learn many aspects of the digital music world and apply them to his own musical career fronting the soul-revival rock band LeRoy Jerome and The Professionals. Since joining the strategic partnerships team, Griffin has increased CD Baby’s visibility and communication amongst their various digital partners.

31 TONY GUIDRY Social Media Marketing Manager/Artist Management, A Scratchy Throat

Tony Guidry works with artists such as Cupid from The Cupid Shuffle, Young Buck and represents rapper Trouble. He has coordinated ten video shoots and earned over $500,000 for Trouble. He specializes in monetizing music and developing strong fan bases for artists.

DR. E. MICHAEL HARRINGTON Author/Professor, Berklee Online

Dr. E. Michael Harrington is a course author and teaches at Berklee Online and is Music Business Program Faculty Chair at SAE Nashville. He has created and taught courses at SAE, Belmont University, University of Alabama Birmingham, and William Paterson University and frequently teaches training sessions at Harvard Law School. He is on the Advisory Board of the Future of Music Coalition, a member of Leadership Music and owner of E Michael Music.com (www.emichaelmusic.com).

ARI HERSTAND Independent Musician, Author, Blogger

Ari Herstand is a songwriter, musician, blogger, and author of How To Make It In The New Music Business. His music biz advice blog, Ari’s Take, has become the go-to resource for DIY musicians. He has played over 600 shows and has had songs featured in countless TV shows, films and commercials.

PETER HOLLENS Musician, OneVoice Productions

Peter Hollens is an artist with over 1,450,000 subscribers and a quarter billion views on his videos and has collaborated and performed with terrific artists such as Jason Mraz, Gladys Knight, Lindsey Stirling and the Pianoguys. He loves developing and educating artists and young creators and advising and consulting companies in the digital music space.

32 MARK HORNSBY Director of Operations and Senior Producer/Engineer, Sweetwater Studios

The Director of Music Production and Artist Relations at Sweetwater Studios, Mark is an acclaimed music producer, audio engineer, musician, and writer. He's worked with a wide range of artists including Travis Tritt, Godsmack, Stephen Curtis Chapman, and the London Philharmonic, to name just a few. In addition to working with acts from all over the world, Mark is also a certified Pro Tools Expert, accredited by Avid.

BEN HUBBIRD Digital Promotions & Label Relations, CD Baby

Ben Hubbird is a native Oregonian, DJ and lifelong musician. In 2008 he walked away from a career in community organizing and took a job at CD Baby, where he’s worked ever since. Now on the strategic partnerships team, his life’s work is to help independent, working-class musicians make a living from their art. In 2013 he and Casey Jarman founded the boutique label Party Damage Records, and in their first few years they've released albums from Wild Ones, Aan, Neal Morgan, Dragging an Ox Through, Divers, Andy Shauf and many more.

GREGORY HYDE Independent Artist/Owner, Skyblynde Studio

Gregory Hyde has been a full-time musician for over ten years as a live performer, songwriter and audio engineer. Hyde has toured the U.S., had placements in hit films and TV shows, and independently sold over 7,000 hard copies of his albums. He has won the Billboard Music World Songwriting Competition in the Rock category and plays upwards of 200 solo acoustic shows and private events a year.

TOM JACKSON Live Music Producer

Tom Jackson helps artists at every level create a live show that is engaging and memorable, teaching them how to exceed their audiences’ expectations and to create fans for life. Tom has taught indie and major artists of every genre. He has worked with Taylor Swift, Le Crae, Magic!, Home Free, The Tenors, Shawn Mendes, The Band Perry, Francesca Battistelli, Jars of Clay, and many more.

33 GAELYNN LEA Artist

Gaelynn Lea is a musician, public speaker and disability advocate from Minnesota. She currently performs solo sets and alongside Alan Sparhawk (Low) in their atmospheric alternative duo The Murder of Crows. Her career took a national twist in March 2016, when she won NPR Music’s Tiny Desk Contest. She regularly makes public speaking appearances on conquering challenges and using gifts without fear of discrimination.

TRACY MADDUX CEO, CD Baby

Tracy Maddux joined the CD Baby team in 2010 as Chief Operating Officer and became CEO in May of 2012. He has led the company during a period of rapid growth, focusing on rolling out new platforms that enable artists to self-manage their music careers, make money from their music and communicate directly with fans. He holds a BA from The University of Texas at Austin and an MBA from Indiana University. Although he’s not an artist himself, Tracy loves to attend concerts and festivals in his free time – especially if the shows involve jam bands.

KAREN MARIE MASON Founder/CEO, Artist Launch

A 20-year music industry veteran with executive positions in marketing at Sony and Elektra Entertainment. She is a pioneer in the area of grassroots/street marketing and initiated the campaigns that launched the careers of Cypress Hill, The Fugees, En Vogue and more. Her Artist Launch Label Services focuses on helping indie artists navigate the new music ecosystem. Her clients include almost 3000 major and unsigned artists from Jamaica, America, Europe and Africa.

LOUIS MATTEO Director of Client Relations, Loudr

Louis Matteo is the Director of Client Relations at Loudr. He has more than a decade of experience in intellectual property licensing, including his work in music licensing with Loudr and The Harry Fox Agency. Louis was Chairperson and a Panelist at the 2016 Digital Innovation in Music Summit.

34 DYLAN OWEN Musician

Dylan Owen is an alternative rap artist from New York. His confessional, heartfelt storytelling has earned him a dedicated fan following at a young age. Dylan has received praise from PepsiCo, Revolt TV, Billboard, Earmilk.com, HotNewHipHop.com, and Huffington Post, as well as landed sync placements on Syfy’s WWE Smackdown and MTV’s Miley Cyrus: The Movement Documentary. With Dylan's 2015 There's More To Life EP, his YouTube channel surpassed 1 million views.

TANVI PATEL CEO, Crucial Music Corporation

Tanvi Patel’s career spans two decades in the radio, record label and production library industries. In 2006, she and her business partner, Jim Long, launched Crucial Music, an indie artist catalog, specializing in the placement of songs in films, television shows, and advertising. Her work has been featured on “The Night Of”, “Captain Phillips”, “Gravity” and “Orange is the New Black.”

ALEXANDRA PATSAVAS Founder/CEO, Chop Shop Records

Three-time Grammy® Award nominee Alexandra Patsavas founded Chop Shop Music Supervision in 1998 and quickly earned a reputation for raising the bar in the quality of music selected for television series and feature films, including: Grey's Anatomy, The O.C., Gossip Girl, Mad Men, The Twilight Saga, and The Hunger Games: Catching Fire. Patsavas’s current Music Supervision projects include television series "Scandal,” “How To Get Away With Murder,” “Lucifer,” and “Shades of Blue.”

NICHOLAS PAYTON Musician

Grammy-winning trumpet master Nicholas Payton made his major label debut in his early 20s. He’s worked in every combination from solo to big band, including his orchestral The Black American Symphony. On his latest CD, Textures, he collaborates with painter Anastasia Pelias. He runs Paytone Records and is a much sought after producer.

35 CHRISTIANE PHEIL Director of Talent and Experience, Red Frog Events

Christiane Pheil works year-round to produce the successful music festival, Firefly. Christiane is responsible for overseeing talent curation, managing artist relations, and creating engaging, positive fan experiences through on-site and digital marketing initiatives.

COE W. RAMSEY Partner Attorney, Brooks Pierce

Coe W. Ramsey is a music, entertainment, & intellectual property lawyer who represents musicians, artists, radio & TV stations, music & new media businesses, & others in nearly every area of entertainment. Coe previously performed as a mix show DJ and is currently an adjunct professor of entertainment law at Wake Forest University Law School.

RAFAEL REYES Independent Musician, Prayers

Rafael Reyes, A.K.A. Leafar Seyer, the lead voice in Prayers, is the pioneer of the cholo-goth movement and developer of the cholo-goth genre and winner of the 2015 San Diego Film Festival Award for Best Music Video. In under three years, Prayers has trail blazed a whole new music scene. Reyes has also developed Diamond Dogs, a group of retired gang members with interests in music and other art forms to provide an outlet for those looking for an alternative to gang life.

CHRIS ROBLEY DIY Musician Blog editor, CD Baby

Chris Robley is an award-winning poet, songwriter, and producer. He is also the editor of CD Baby's DIY Musician Blog and a frequent guest on the DIY Musician Podcast. His orchestral indie-pop music has been praised by The LA Times, KCRW, No Depression, The Boston Globe, Performer, and more. Robley's poetry has been published in literary journals such as POETRY Magazine and Prairie Schooner.

36 37 BENJI ROGERS Online Instructor Music Business Trends and Strategies, Berklee Online / Founder & Chief Strategy Officer, PledgeMusic Benji Rogers is currently Chief Strategy Officer of PledgeMusic, the global direct-to-fan company he co-founded in 2008 and ran as CEO until 2014. Rogers co-founded Radiary Creations in 2014 and is an advisor to Dubset Media, Sound Diplomacy, Cords for Music, First Artist Bank, and NoiseTrade. In 2014 he was the recipient of the A&R Worldwide “Digital Executive of the Year” award.

EDDIE SANDERS Attorney, Sanders Law Group/Instructor, SAE Institute

Eddie Sanders is an intellectual property attorney and artist manager. In 2014, Eddie launched Chicago indie label Freshly Baked Records. Additionally, he is an adjunct Professor at SAE Institute Chicago, teaching courses about the record business and touring field. Mr. Sanders provides pro bono legal services to musicians, artists and arts organizations through Lawyers for the Creative Arts.

ROBERT SCHWARTZMAN Musician/Songwriter, Rooney

Robert Schwartzman is a singer, musician and songwriter of the band Rooney. After leaving Interscope/Geffen Records, Robert formed his own label and publishing company, Beachwood Park Music. Robert has written multiple chart-topping songs in the U.S. and international stage, including #1 hit "When Did Your Heart Go Missing." Rooney has sold over 1 million albums worldwide and their latest LP, Washed Away, was released May 2016.

STEVE SESKIN Artist, Songwriter

Steve Seskin is well known for his songwriting instruction and has written seven number-one songs, including Grammy-nominated “Grown Men Don’t Cry,” recorded by Tim McGraw, "Life's a Dance," “I think About You” and “Don’t Laugh at Me,” winner of NSAI Song of the Year and Music Row Magazine Song of the Year.

38 JENNIFER NEWMAN SHARPE Co-Founder & COO, Sparkplug; Law Offices of Jennifer Newman Sharpe; Vice President & General Counsel, Women in Music Jennifer Newman Sharpe is a New York-based entertainment attorney with clients including artists, producers, managers, and publishing, distribution, and tech companies. She is also Co-founder and COO of Sparkplug, the community marketplace where musicians rent instruments, gear, and space from each other, and Vice President and General Counsel of the 30-year-old non-profit organization Women in Music.

PATTI SILVERMAN Advisor, SF MusicTech Summit

Patti Silverman started her career in music managing digital marketing campaigns for over 25 artists at Columbia Records. She is now a consultant and connector in the music tech space and advisor to the SF MusicTech Summit. She can be found onstage speaking at tech events and judging startup pitches including: SXSW, SF MusicTech Summit and Culture Collide.

MARK STEINER Co-founder/CEO, GigSalad

Mark Steiner is the co-founder and CEO of GigSalad, leading the company’s business and marketing strategy, and focusing on building a strong customer-centric team. His career in the entertainment industry has spanned more than thirty years, including a decades-long stint booking high-level talent for performing arts centers, festivals, concerts, and corporate events through the agency he founded.

ANDREA STOLPE Artist/Instructor, Berklee Online

Andrea Stolpe is a songwriter, performing artist and educator. She has worked as a staff writer for EMI, Almo-Irving, and Universal Music Publishing with songs recorded by artists such as Faith Hill, Jimmy Wayne, Julianne Hough, and others. Andrea is the author and instructor of the course Commercial Songwriting Techniques, part of Berklee College of Music’s online songwriting program.

39 TONY VAN VEEN CEO, AVL Digital (Disc Makers/CD Baby)

Tony van Veen is CEO and president of AVL Digital Group, the parent company of CD Baby and Disc Makers. He has been at the forefront of empowering artists to release, distribute, and promote their own music. Tony oversaw the growth of Disc Makers from a small vinyl pressing plant with less than 40 employees to the undisputed leader in CD manufacturing and digital distribution for independent artists.

DMITRI VIETZE CEO and Founder, rock paper scissors, inc.

Dmitri Vietze is the founder of rock paper scissors, a music PR firm that has helped break artists like Antibalas, Tinariwen, and Balkan Beat Box, and has worked with Cesaria Evora, Fela, and Bomba Estereo. rock paper scissors continuously secures stories on All Things Considered, Weekend Edition, Fresh Air, the New York Times, and hundreds of other outlets. RPS also handles publicity for best in class music tech companies including CD Baby, GigSalad, LyricFind, BuzzAngle, and many more.

ROCELL VINIARD Director of Marketing Services, General Growth Properties

Rocell Viniard is a marketing executive with over 20 years of developing strategic marketing plans within the retail real estate arena. Rocell is responsible for implementing events and promotions, entertainment procurement, media coordination, sponsorship generation, website management, and public relations.

BECKY YEE Photographer and Videographer, Around Digital Media

Becky Yee’s photos have appeared in Rolling Stone, Billboard, NME, Esquire, Nylon, and more. Her portfolio has attracted clients from around the world including Anna Sui, Samsung, Tumi, Fendi Casa, and Nike ID. Her goal is to help artists be clear with their image so they can appeal to their target audience.

40 DIITA ET YOU DISCOVERED. YICA ET YOU PAID.

Downloads and streams are big keys to success, but they can’t do it all. Indie artists need multiple income streams, and nothing pays more per sale than selling physical music.

See the diﬀ erent types of CD and vinyl packages you can customize at: DUPICATIONCDBABYCOM

41 SPONSORS

Berklee Online Berklee Online is the award-winning online school of Berklee College of Music. Learn directly from Berklee faculty inside our highly interactive online classrooms and connect with musicians around the world. With our online Bachelor of Professional Studies degree program, multi-course certificate programs, and individual courses covering all areas of music, gain the skills to succeed in the modern music industry.

GigSalad GigSalad is an online platform for artists to promote their talent, connect with event hosts and planners, and get booked for private and public gigs ranging from weddings and parties to corporate events and festivals. As the largest entertainment booking platform in the U.S. and Canada, we help talented people do what they love.

sweetwater studios Situated on Sweetwater Sound’s beautiful Fort Wayne, IN campus, Sweetwater Studios features state-of-the-art recording rooms, award-winning producers, engineers, and session musicians, and of course, a virtually limitless inventory of gear. We pride ourselves in always putting the artist first, focusing on not only producing the best sound, but also providing a truly unique experience throughout the entire process. From recording and mixing, to mastering and CD design, Sweetwater Studios is dedicated to helping artists sound and look their very best.

42 43