Digital Business Entrepreneur

01 Automotive - November2017 Inside view of motorsports with French auto driver Romain Dumas

Gamification Ford and Toyota strategies Interview Pierre- Yves Meert

ALD Automotive Luxembourg and Portugal Fréderic Stiernon “After working in several idustries it was time to work by my own” Aviva UK Insurance company Play to win

Tips & Buzz -How to sell my idea to the automotive Up! Start industry; -ADAS? who’what is this?; Three examples of successful -Tesla Motots! startups around the world -Ionity -Bike Sharing Contents

06 Gamification Real cars for Virtual life? Toyota’s Game of Life Aviva: Play to Win

03 Interview

Pierre-Yves Meert, ALD Automotive Luxembourg.

05 ALD Portugal 11 Fréderic Patricia Sanches Stiernon explains the portu- CarPay-Diem guese side of ALD business model Automotive. Inside View: Racing cars with Ro- 08 main Dumas Featured Topic

14 TIPS & BUZZ How To Sell My Idea To The Automotive Industry?; ADAS? Who/What is this? Tesla Motors Ionity Bike Sharing

18 Start Up! Neteera, Ridecell and Veniam are shaking the digital business in automotive indus- try.

2 ALD Automotive Marketing and Innovation Luxembourg manager, Pierre-Yves Meert, doesn’t see “car sharing as a competitor but as a partner”.

Pierre-Yves Meert

“Our purpose is to provide the right transport at the right

time and in the right moment” ounded in 1946, ALD Automotive er service categories on the Fleet The French fleet managing offers full service leasing, fleet Awards. In 2015 was the winner of and car leasing company Fmanagement, outsourcing solu- the Digital Service Award, the Fleet tions and it can buy companies’ cars Innovation Award and the Small and is number 1 in Europe and lease them back to them with Medium enterprises category of the and represents 3rd place ‘sale and lease back’ service. Luxembourg Quality and Excellence ALD Automotive is present in 43 Award. worldwide. countries including Luxembourg. Car sharing is a trending move for With 1.4. million vehicles, Pierre-Yves Meert is the Marketing new type of transportation. Do you and Innovation manager of ALD think car sharing is a threat for ALD?- ALD Automotive expects to Automotive Luxembourg as well as Car Sharing is definitely a new player conquer the market even the coordinator of ALD Automotive on the mobility market. We don’t see Benelux, which includes Luxembourg, them as competitors but as partners. more. Belgium and Neatherlands. Our customers have different mobility In 2014 ALD Automotive won the Best needs and car sharing can only an- Leasing Company and Best Custom- swer part of them.

3 “In a growing com- plexity of the mobility sector, digital solutions can help us to explain things...”

Do you think digital helps connecting your customers with your business? How? It can create additional touchpoints with the customer and can, although this sounds strange, improve communi- cation. By 2025 75% of the active popu- lation will be millenialls, the connected generation. We need to adapt our ways to communicate with them. Is digital helping ALD in internal management? To improve sales, for example? In a growing complexity of the mobility sector, digital solutions can help us to explain things, to give appropriate advices and identify the right solutions. Your digital integration is really strong among your service. Do you think digital businesses are now more important than ever? Why? Yes, i think digital is important to upgrade every business. It can help us connect with customers and know their opinion in what we have to change or not. Even for us, ALD Automotive, is easier and faster to explain our service with digital help. Digital business is also becoming more complex, what is making it difficult to insource, certainly for smaller companies. needed on autonomous cars and we’ll ics to offer a better experience to the The customer behavior and society do everything to be part of it. Auton- driver”? behavior has changed immensely. omous cars will impact the operating Our purpose is to give the right trans- Technology has evolved, digital is now services but there is a big potential for port mean at the right time at the right a part of everybody’s life and cars are new ones. moment. The bike is part of the mobility more autonomous each day. Do you The use of electric cars on your fleet ecosystem and contributes to a great think artificial intelligence will evolve management was your need or your cus- customer experience. so rapidly and consistently that services tomers demand? Is it more requested? What kind of digital innovations is ALD like ALD would be no longer needed? It’s the customer who decides which car doing internally? Is ALD considering ALD will change mobility. Transitioning (s)he’ll take, we advice him/her on the integrate Virtual reality? to a fully autonomous world will take needs n order to analyse customer needs some time as it’s not always clear what In Luxembourg you have a bike’s and we build together with other ALD infrastructure will be needed to facil- scooter’s leasing service launched this I entities of the group a fully digital itate this evolution. A big part of our year. Is this service contrasting with ald Mobility experience integrating serious business is the funding, this will still be automotive main focus “using telemat- gaming and virtual reality.

4 ALD Automotive ALD Automotive Portugal

LD Automotive is to please their clients and present in 43 countries also to understand its con- Aaround the world. Por- sumers’ behavior “the great tugal is one of them. Repre- momentum of the digital era senting the market leader in in which we live, with fleet their core business, ALD Au- managers seeking more and tomotive Portugal is the only more information online, company in the portuguese which enabling them to have market offering car sharing knowledge about their fleet services. According to Patricia and to allow an on-the-spot sanches, Marketing and consultation or decision, communications manager in particular through their of ALD Automotive Portugal, smartphone”, explained. the technological and digital ALD Automotive is fighting advances ALD has to offer against the normal and con- doesn’t see car sharing itself sensual strategies to engage as a threat. “Our service, ALD and attract their normal and Sharing, is a solution that potencial clients. Their digital allows companies to have platforms such as ALD Mo- vehicles for corporate sharing bile, ALD net and soon MY- among their employees, ALD portal “that will allow a monitoring and optimizing greater interaction with both travel costs, such as specific sides: the Fleet Manager and mobility needs, taxis, short- the driver”., enable people to term rentals and mileage have proximity to the brand costs, providing transport in an interactive and innova- on a professional and even tive way. Another technique personal need. The digital used by ALD Automotive to investment and development engage their audience is has been ALD Automotive gamification. A“ LD Automotive Our drivers, improve their motive Portugal started the Modus Operandis. The fleet offers an eco-driving app, ALD learning and motivate development of its Renting car company understands the ecodrive, to analyze drivers’ “environmental actions product for electric vehicles”. growing need of interact and behavior in real time and and behaviors”. Their concern In the future, ALD Automo- clear their customers with has recently been updated to about the environment tive Portugal identifies the more informations about include a simple gamification issues is transversal to the total online selling process their services and offers. strategy, using mechanics and whole business. The use of as a unique and effective ALD Automotive is continu- game dynamics to captivate electric cars is also a concern innovation for the sector. “We ously searching more ways drivers. that ALD Portugal cannot think that the digital path in be indifferent. “ we believe the automotive market will that electric vehicles had to go through the process of be part of the future of the selling totally online. In the sector, but of course, also specific case of Renting, the conditioned by the awak- construction of a customized ening of this need in the proposal, and the consequent market. Combining these two completion of the contract, conditions with the strong all online, will be the biggest environmental concern that digital step in the market. characterizes us, ALD Auto-

5 Gamification Real cars for vir- tual life?

irtual Reality is the dunes without leaving the next step to connect comfort of their home,” said Vcustomers and prod- Jeffrey Nowak, global digital ucts. iPhone x have done it in experience chief, Ford Motor a partnership with Sweden Company. IKEA, where the customer According to Sheryl Con- can chose ikea products and nely, Ford global trend and put them in their own living futuring manager, “Products room through their phone. and services are adapting to The American Ford is now accommodate a ‘sampling testing and developing a vir- society’ that prioritizes trying tual and augmented reality by over buying.” creating virtual holograms for Ford have already imple- the virtual reality experience. menting virtual reality in The goal is to allow custom- their internal production ers and potential clients to process through designers. try their cars, without leaving For the all-new Ford Fiesta, their homes. “It is easy to designers were able to expe- imagine that someone who rience and confirm location wants to buy an SUV could of vehicle controls, dashboard experience taking that car layout and seating positions. for a test drive over desert

Toyota’s ‘Game of Life’

hen Toyota Inspired by the first board launched its new game of the popular Amer- WToyota Prius C hyrid ican “The Game of Life,” in 2012, its goal was based Toyota could take a different on millennia and generation and creative approach to its Y. According to the Japanese customers. brand, “the Prius c campaign The board game simulates recognizes the fact that buy- the life of college players for ing a car is a great decision retirement. Toyota’s goal in as well a new experience for this board game is to incor- many in this demographic porate another great decision group, “said Bill Fay, vice into everyone’s life: choosing president of marketing group, and buying a car. “The Prius c Toyota.” We wanted to give campaign recognizes the fact our customers something fun that buying a car is a great and engaging but familiar, decision as well as a new they could identify with experience for many in this introducing a vehicle to help demographic,” said Bill Fay, them navigating this exciting group vice president, market- new chapter in their lives. “ ing, Toyota.

6 Play to win!

Aviva is an insurance company which uses gamification to engage custom- ers. They can win prizes or have a discount on their insurance plan.

viva is the UK’s largest insurance company will score his driving skills, out of 10, through Awith more than 30 million customers. Avi- cornering, braking and acceleration. Those va provides insurance, savings and investment who score more than 7.1 save an average of products. It also covers life insurance, general 150€ in Aviva car insurance. insurance and asset management businesses. With ‘Aviva drive’ app you can view your jour- Aviva launched a gamification strategy to its ney driving progress through a built-in map consumers promoting obviously its brand but function. The app will also record your whole also safe and conscientious driving habits. journey, present you with badges and will The ‘Aviva drive’ app is available for every avi- engage you to fight for a leaderboard position va client and it’s free. How does it work? The for the best drivers. All of these features can user, once he completed 200 miles, the app be shared on facebook and twitter.

7 INSIDE VIEW: Racing Cars INSIDE VIEW: Racing Automotive sports in Romain Dumas View sports in Romain Automotive

ROMAIN DUMAS IS GOING TO RUN FOR WOLKSWAGEN IN 2018, FOR PIKES PEAK INTERNATIONAL. KNOWN FOR ENDURANCE RACING, THE FRENCH AUTO DRIVER SHARES HIS POINT OF VIEW ABOUT DIGITAL IN MOTORSPORTS.

t was in the 90’s when the big digital 24 hours lemans, , in Irevolution in automotive sports started. 2016 he won FIA Words Endurance cham- First we had the radio as a communica- pionship and this year he won Pikes Peak tion strategy between the pilot and the International. engineers. It was revolutionary step for Known for endurance races, that could the industry. Then, a few years ago, the long 24 hours, Romain Dumas is now fo- computers starting to do all the work. cused on electric cars. Next July 2018, he Within the true insight of professional will run for Pikes Peak International Hill auto driver, Romain Dumas, we’ll take you climb, the first hybrid competition where on a ride through motorsports industry. he will run with a wolkswagen hybrid car. With 20 years of experience, Romain Sponsored by , Porsche and, in 2018, Dumas is now starting a new generation by Volkswagen, Dumas has also being a of drivers. Starting with Karting, at 1992, test driver. According to his experience, this French pilot has developed his skills the projection and building racing cars in other types of racing tracks. He run for process have changed a lot.

8 Inside View Racing Cars “The digital presence in motorsports is more than obvious”.

echnology is now disrupting this sports’ industry by being Table to, with a lot less human resources, make the same or even better things. “Before, the process was all human. The engineers built a car, with specific features according the goal, (more speed, less weight, specific suspensions),and then I would test them. Now, the process is different. With digital help, engineers project the car in a platform and just then the car is built.”, explained Dumas. The technological revolution has started with telematics. This field is responsible for developing technology able to make communications easier inside a car to the exterior. “I’ve been through two types of technological revolutions. One, 15 years ago, was the telematics through radios, and now, the second one, is the digital and electric part. I cannot start my car with- out being plugged in to a computer”, claim. In one hand, brands like Nvidea are connected to this project to develop and be ahead in technology racing cars technology; Porsche is involved to put some of this technology in their product cars. The digital revolution is changing the concept of motorsport process industry. “Even the way of finding new drivers changed a lot”. Since a few years, drivers driving tests he digital presence in motorsports is more than obvious. are made virtually. They don’t test and show their driving skills TThe process, the engagement, the team management and on a track, but in a digital virtual reality simulator. “The drivers even the competitions organization are completely established are now selected with a simulator. If they make it they join the by digital platforms. The audience presence has been decreas- team”. ing year after year. In F1, for example, there is no more noise in races. The cars were completely changed to be silenced. At lest not that particular sound F1 has familiarized us. “Digital has definitely helped drivers improved their score in their races. There are so many data given by digital that can help us prepare to a race. It’s unbelievable”, confess Dumas. The fans are now confortable in their homes watching the races through their devices in real time transmissions. “People are starting to stay at home because the tickets are not exactly cheap and obviously because of technology improvements by providing them new types of experience. They can stay comfortably ate home watching the race through their device, gadget or plasma TV screen”. UK pay-TV F1 broadcaster Sky claimed that while 1.7 million viewers watched last year’s final race, “online video views surpassed 12 million, and on-demand downloads were over 700,000”. In F1, for example, the audience has been decreasing since 2008. The quitter engines, ticket prices, and lack of technological variety are the main reasons people are loosing interest. The challenge is to change the game and develop a new inter- est in motorsport. Maybe can be the answer.

9 A show car of the Robocar on display at the 2017 Berlin ePrix.

nnounced in 2015, the partnership between The goal is to create an independent and au- ABritish start-up and is making tonomous race competition with self-driving cars. efforts to bring it to the market in the next years. The motorsports will continue to have the same The new project was made with 5 lidar sensors, structure and purpose but with one more race 2 radar sensors, 18 ultrasonic sensors, 2 optical variant, where roborace will be included. speed sensors, 6 AI cameras and satellite posi- ”The future will be electrical and autonomous and tioning information to know where the car is and motorsport cannot be fully electric and autono- navigate its route. With Nvidia’s Drive Px2, the mous. Either because is too extreme or because it self-driving electric car can predict its behavior doesn’t suit the spirit of motorsport”, explained. when he is approaching some obstacle. It can To achieve their goal, roborace will “Invite key detect what is around it and in front of it. people from the industry, manufacturers, forward Roborace, during its testing races, can complete thinking drivers to understand how we can imple- the lap in about 1 minute and 40 seconds. That’s ment road-relevant autonomous technology” , said less than 30 seconds off the pace that the Formu- Grassi. la E drivers set during their race. Roborace was thinking about being present in According to roborace CEO, driver , 2017/2018 season but there is going to take a “The true purpose of roborace is not to replace while until updates and changes for the best elec- motorsport it’s to go behond where motorsport trical self-driving car performance be available. can go.”

10 Fréderic Stiernon

“As a driver you want to be free and be able to take fuel in

various networks” arpay-diem is a digital platform where transactions are recurrent. The that allows customers to refuel fuel industry was the place to launch Founded by Fréderic Ctheir car through a device or a something. It took about 9 months Stiernon, Carpay-Diem allies connected vehicle. to analyze and understand the entire Frédéric Stiernon, CEO and Founder ecosystem and to find a business the best of two worlds: of CarPay-Diem explains CarPay-Diem model that would suit to this very fuel industry and electronic business model in an interview for particular world. Digital Business Entrepreneur. . In May 2016, I incorporated KWALYO payments systems. S.A. and started to develop CarPay-Di- Available in France, UK How Car-pay diem was born? After em together with IT partners (Nowina, working in several idustries it was SimpliCIT and mi8). Today, CarPay-Di- and Belgium, in 2018 the time to work by my own and to develp em is expanding in Belgium, France platform will add Germany my own business. I wanted to find and UK. We’ll be present in Germany business where the user experience during first quarter of 2018. to its strategy. could be drastically improved and

11 “In a growing com- plexity of the mobility sector, digital solutions can help us to explain things...”

ow does it works? CarPay-Diem allows any mobile Happ or connected car to connect with any fuel pump and to manage the payement without leaving the car. The user experience is just great. When the driver stops at the pump, his display of his connected car automatically switch- es on and asks him to select a pump. When he places the nozzle back on the pump, he instantly receives the receipt on his device. CarPay-Diem has man- aged the payment and has also send a commercial offer to the driver to make him buy something at the gas station. What’s the need of having a service for refuelling your car? In a growing complexity of the mobility sector, digital solutions can help us to explain things, to give appropriate advices and identify the right solutions. Your digital integration is really strong among your service. Do you think digital businesses are now more important than ever? Why? Drivers are fully captive regarding fuel. When the level of fuel is too low, they have to go to the fuel station and usu- ally they have to wait before being able to pay. Different studies in Europe and in the USA confirmed that drivers want a better and faster user experience. The problem is that fuel retailers also make money out of the stuffs bought in their refill” is much lower than the cost of a where we were wrong and why we shops, so they want to drivers enter in fuel refill so we don’t expect that this failed with FLASHiZ. their boutiques. As a driver you want will generate revenue in short term but Don’t get me wrong, I don’t say that this to be free and be able to take fuel in we must be present in that field as well. was a negative experience at all. It was various networks without being obliged Does your experience with digital a great adventure with very enthusiastic to download a specific app per network. wallets helped you build CarPay-Diem people and a great solution. The truth is What about electric vehicles (EV)? How payment system? that the solution didn’t answer to a real can you add them in your strategy? Yes! When we launched FLASHiZ early problem. Electric cars is part of our roadmap. in 2012, (mobile payment company Did you ever worked with any fuel We’ll have some connections with EV Fréderic launched), we made lots of company or have a fuel business back- different charging poles in the next mistakes in terms of market positioning, ground? months. Electric vehicle represents less product pricing, corporate growth strat- Yes, during the FLASHiZ period I partic- than 1% of the total cars currently on egy, investor management and so on. It ipate to a fuel mobile payment project the roads and the cost of a “battery is easy to say it now after it is closed. It covering UK and Belgium. It was finally took me several months to understand

12 never launched in production but it al- lowed me to understand the complexity of the fuel industry. Do you think automotive is an industry that has much to more to explore? Automotive is probably the industry that is changing more rapidly. Carmak- ers and OEMs are working in projects that will completely change the way we move in cities and elsewhere. It is all about new mobility, automotive service marketplaces, connected cars, autono- mous cars, multi-modal solutions etc The future is bright and it isn’t too far from us. Do you agree with those who claime that this era is the end of automotive? Not at all. There will be drastic changes in the way we use our cars, or others cars. In cities, people will less and less own their car but they will share it or rent it on the spot. In rural regions, cars will remain the most appropriate solu- CarPay-Diem won 2017 runner-up Smart Mobility Start-Up of the Year tion to move from one point to another. Award, this month at Fleet Europe Awards 2017. Cars will evolve and will consume less and less fuel. There will be more elec- tric cars over the time but it will take many years to completely change the way we move today. without the need for them to spend “In a growing com- What were your difficulties imple- money in marketing campaigns. menting such an innoative business as What about artificial intelligence? Have plexity of the mobility CarPay-Diem? you developed or are thinking about sector, digital solutions We faced several difficulties. The first developing an artificial intelligence one was the understanding on the mechanism? can help us to explain relationship existing between the par- Yes. AI is part of what we’ll implement things...” ticipants of the fuel ecosystem and the in future releases of CarPay-Diem. We’ll role they play in that game. Then, we use AI to make sure that the commer- had to design and develop a technical cial offer presented to the driver will platform able to cope with very old ma- be the best one based on all the data terial (more than 20 years) and a new we own (context, weather, shop, product one from various brands and countries. in the shop, driver profile time of the Finally, we had to convince the « Fuel day, social media etc). CarPay-Diem is Dinosaures » that CarPay-Diem is the between millions of driver and fuel future of their business. It was very stations, this means that we’ll have tons difficult for them to understand and of data to feed an AI engine. Present- to accept that (and still today, some of ing the best offer to the drivers will the big players don’t accept it) but after allow the fuel stations to increase their several months, several fuel retailers revenues. from different countries have started to integrate CarPay-Diem and will commu- nicate in due time about the possibility to take fuel in their fuel station thanks to a mobile phone or a connected car. They will lead the change in their industry and will probably see a pos- itive market share evolution because millions of drivers will arrive in their stations thanks to CarPay-Diem and

13 Tips & Buzz Bike Sharing

Bike Sharing is now available in Germany. The new mobility trend was developed by Ford and Deutsche Bahn Connect GmbH

Ford of Germany and Deutsche Bahn Connect GmbH, a subsidiary of Deutsche Bahn AG are now collaborating in mobility services with bike sharing. This year, there will be 3,200 FordPass bicycles available, in Germany. Ford of Germany becomes the first car maker to help deliver a bike sharing service in Europe. Its process is really simple. The user will be able to download FordPass app to register for call a bike, find one near by and then pay online. “The use of bikes for getting around in our cities and the trend towards sharing will gain increasingly in importance in the years to come. With the new service to be offered in Düsseldorf and Cologne, we are extending the public transport services we provide for our customers with an extremely environmentally friendly mode of transport,” said Sylvia Lier, chair, Board of Management, Deutsche Bahn Connect. Ford and Deutsche Bahn Connect have since 2013 collaborated on a car sharing service, and in August this year, Ford announced 100,000 free one-year Call a Bike memberships for its customers.

14 Tips & Buzz Trendy moves ADAS? Who/What is this?

dvanced driver-assistance systems (ADAS), used to control A vehicles by generating sound and visual signs to warn the drivers about dangers on the road, is now more used than ever and is going to be what everybody is talking about before the phenomenon self-driving cars takes place. ADAS is responsible for generating a warning signal when there is a risk of colision to vehicle ahead by calculating dis- tance and relative speed. It also can generate an audible signal in the vehicle departs from the lane while driving above the set speed value. Usually with a camera, raddar and ultrasound equipment ADAS technology is being developed and upgraded to the new- est cars. With Blind spot monitoring, intersection assistance, auto-parking, adaptive cruise control, trafic sign recognition, night vision, driver monitoring, drowsiness detection, automatic breaking system, forward colision warning, collision detective systems and adaptive high beams, ADAS is the inception of self-driving cars. BMW, Mercedes-Benz, Cadillac, Tesla and Volvo are the brands with the most innovative and upgraded ADAS system in the market. he future is going to be completley autonomous self-driv- T ing cars but, for now, and the next years, until 2020 (pre- dictions for self-driving cars be in the market), ADAS will be the acronyms everybody wants to learn about.

15 Tips & Buzz Tesla Motors! The electric cars company has protocols with restau- rants, hotels and resorts to offer to their customers§

Destination Charging by Tesla Motors

esla is one of the most recognized names in The goals is to provide to local businesses a the automotive industry around the world. charger for electric cars without spending a dime. TElon Musk, CEO of Tesla Motors, has build Tesla will assure all the costs. The only thing busi- an ecological and environment-friendly brand for ness owners need to do is to accept Tesla terms car lovers. Although the automotive industry is not and conditions. Once again, Tesla is not interested the only business of Tesla Motors, it is because of in making money. that Tesla has achieved the market leadership, in These partnerships between Tesla and these 2003. facilities make the charging process easier and Tesla is a statement for environment concerns quicker for those who travel long miles to work and the world’s well being. It is not just a brand, or just for vacations. These electric stations can it is a lifestyle. According to Musk believes, the offer twice the power a normal electric charging unprofitable, (so far), car brand has conquer a station can do. “By offering convenient destination niche where its community is established and charging services to Model S owners, these hotels share the same ideals .Destination Charging is an and resorts are replicating the convenience our example of how to gather Tesla and these chosen owners have become accustomed to at home,” businesses’ target. said Tesla spokesperson Alexis Georgeson. The “Destination charging” allows Tesla owners to idea is to build even more electric charges across charge their cars in about 100 specific hotels, United States. restaurants and resorts, spread all over the world.

16 Tips & Buzz Ionity

Ionity is a “network of reliable and powerful charging stations along major routes across Europe.”

onity is a project of charging electric cars through partnerships with “Tank & Rast”, “Cir- Istations that is forms by BMW group, Daimler cle K” and “OMV”. AG, and the Volkswagen hese charging stations are Multi-brand Group with Audi and Porsche. Tcompatibility with current and future gen- his company offers, through Europe, “relia- erations of electric vehicles through Combined Tble and powerful charging stations along Charging System. “The first pan-European HPC major routes across Europe”. The stations have network plays an essential role in establishing a capacity up to 350kW. By 2020, Ionity wants a market for electric vehicles. IONITY will de- to implement about 400 fast charging stations liver our common goal of providing custom- in Europe. There are already 20 charging ers with fast charging and digital payment stations build, started in 2017. This year, will capability, to facilitate long-distance travel,” be launched in the major roads of Germany, said Hajesch, the leading joint venture chief Norway and Austria, at intervals of 120 km, executive officer.

17 StartUp!

Start to Shake Things Up! Neteera, Ridecell and Veniam. The three innovative businesses in automotive

Neteera his tiny device can be adapted and used to detect guns Tincorporated in a 3D cape (plastic is not detected by average gun detectors), control your vital signs inside a car, or even help to catch a criminal through his sweat and movement. In automotive, this Neteera technology can control your vital signals when you are driving or when you are just being drive. Neteera technology can help detect drivers’ physical crisis, fatigue or stress as well as the occupants’ well-being. It also alerts for potential rescue services in case a passenger should need assistance during their ride.

Ridecell idecell is a mobility platform, founded in 2009, for Veniam R leading automakers and transit providers. With a car and ride sharing service, multiservice sharing and Veniam is a mobile and data solutions to mobility. Founded autonomous operations, the San Francisco based com- aims that connected vehicles can gather Terrabytes of data pany platform integrates “end-to-end automation covers for smart and safe cities. The goal of Veniam is to build a total onboarding new riders, checking IDs, dynamic pricing, connected city using vehicles as a wi-fi hot spot that will allow driver-rider matching, ride scheduling, payment processing, user communication, without barriers. The IOT technology will demand-supply balancing, personalized settings, and even turn data share process easier and will avoid some breaks that referral programs and promotions.” nature or even human behavior can cause.

18 About digital business in automotive industry...

“I believe digital can help everyone doing their job better. In sports there are no exceptions. Automotive sports, for exam- ple, have been introducing digital platforms and virtual reality to complement their human skills”.

avid Iachetta is a The Digital Business Entrepreneur founder claims that digital can help people to con- D Belgian entrepre- nect with vehicles in a personalized way. neur with 17 years of In automotive, there is a mith that technology and digital platforms are trying to re- proven track record in place human workers and human skills through innovative technologies. That is not true. digital business. Digital is helping us achieve what in other way we can’t. It brings data to improve human skills, takes meticulously and speed to some procidures. With 7.2 billion gadgets and more mobile phones than people, the world has never been this connected. By 2020, there will be more than 28.1 billion connected devices. The automotive industry should adapt to the cutomers demands and social needs. Connected cars were the first step, and now ADAS, (Advanced driver-assistance systems), is raising the bar to develop the most precise, helpful and technologically advanced vehicle. Brands are re-inventing themselves to connect with these digital changes. Tesla is more awake than ever and electric cars are making their path. Cities are way more smart each and every day and it will make the big entrance for autonomous cars in a near future.

/ entrepreneur.digital.business company/digital.business.entrepreneur / digital.business.entrepreneur

Phone: +352 661 840 378

Website: davidiachetta.com