Writing Your Inspiring Message - Your Story Can Inspire Others to Give

Rally for Research

Writing Your Inspiring Message - Your story can inspire others to give.

Fundraising is the gentle art of teaching the joy of giving.
- Hank Rosso, one of the most beloved and respected gurus in the fund raising field, and recognized as the person who has most shaped present fund raising practice and theory.

A successful message has three main components.

1 Your Story

Your story may have many facets. It can include one or more of the following:

·  Finding a cure and better treatments for diabetes is important to you. This can include a personal story about your own experience with diabetes and the daily struggles. Here you can include your story about how and why you decided to participate in the Rally for Research campaign and what it means to you. You can talk about how you wanted to make it even more meaningful by raising money and now you want to share that opportunity with others.

·  You believe that curing diabetes is good for everyone

Here you can talk about the scope and impact of diabetes, setting the stage for why everyone might have a reason to want to find a cure. Here are some facts and quotes you could use.

2 Why JDRF and Why NOW?

Tell your readers that today you are reaching out to them to raise money to support diabetes research to cure, treat and one day prevent diabetes.

3 Ask for a gift!

Now is the time in your letter where you will ask your readers to consider a gift. Here are some words you can use.

Don’t forget to tell them the ways they can give – “click to make an on-line donation.” If you select the option “Include link to your fund raising page” (make sure that is checked) when you set up your page, then the link will be included in your e-mail and your readers can just click.

But don’t forget that you can’t e-mail some people and some people don’t like to donate on line. Tell them they can send a check. Checks can be mailed to you and then you can mail them to the office or you can ask folks to mail directly to the JDRF office; however, you will want to tell them to put your name in the memo line (or include a note with your name) so we can input them into your fund raising campaign.

The JDRF office address where checks for Rally for Research will be collected:

JDRF MinnDakotas

3001 Metro Drive, Suite 100

Bloomington, MN 55425

And don’t hesitate to ask you readers to forward your message on to others who might be interested in giving!

See how easy that was! Your message is complete and you are on your way to raising funds to cure diabetes. Thanks for all your hard work!