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Pepsi challenge
Coke Won the Cola Wars Because Great Taste Takes More Than a Single Sip
Coca-Cola's Biggest Mistake: Lesson Plan
Redefining the Rules of Engagement of the Cola Wars
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John Sculley in Conversation with David Greelish
Pepsi Paradox.Pdf
A Comparative Study of Customer Satisfaction Towards the Soft Drink with Special Reference to Pepsi and Coca-Cola
New Coke: a Classic Brand Failure
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Cola Wars: Coca-Cola Vs. Pepsico
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Cola Wars Continue: Coke and Pepsi in 2010
Pepsi's Latest Ad Campaign Has Little to Do with Soda
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Building, Measuring, and Managing Brand Equity Global Edition
PEPSI-COLA's CHALLENGE in CHINA and I T S STRATEGIC MOVES INTO EQUITY JOINT VENTURE by ANITA MEI CHE IP MBA PROJECT REPORT P
Top View
The Real Lesson of New Coke: the Value of Focus Groups for Predicting the Effects of Social Influence
The Rearview Mirror and Windshield: Utilizing the Intersection of Nostalgia and Neophila to Target Today's Consumers" Hannah Lucile Hungate University of Arkansas