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- Choices, Values, and Frames
- Rosmalen, Bregje Van 1.Pdf
- Mental Accounting for Peer-To-Peer Digital-Payments" (2021)
- Goals and Bracketing Under Mental Accounting
- Prospect Theory, Mental Accounting, and Momentum
- Mental Accounting and Consumer Choice Author(S): Richard Thaler Source: Marketing Science, Vol
- The Effect of Mental Accounting on Student's
- A Structural Model of Mental Accounting
- Perspectives on Mental Accounting: an Exploration of Budgeting and Investing: Perspectives on Mental Accounting
- Mental Accounting and Consumer Choice: Evidence from Commodity Price Shocks
- An Attention-Based Theory of Mental Accounting∗
- The Effect of Mental Accounting on Sales Decisions of Stockholders in Tehran Stock Exchange
- How People Apply Mental Accounting Philosophy to Investment Risk?
- Mental Accounting in the Context of Savings and Credit Decisions
- Prospect Theory, Mental Accounting, and Timing of Restatement Disclosure
- Prospect Theory, Mental Accounting, and Differences in Aggregated and Segregated Evaluation of Lottery Portfolios
- The Complexity of the Consumer Problem and Mental Accounting∗
- Mental Accounting Psychology and Life Cycle Economics: Who Saves, Who Doesn't and How to Tell the Difference
- The Portfolio Choice in Emergent Markets a Rational Or a Behavioral Decision: a Cognitive Answer
- The Impact of Judgment and Framing in Entrepreneurs' Decision Making