University of South Florida Scholar Commons Graduate Theses and Dissertations Graduate School January 2012 Essays on Mental Accounting and Consumers' Decision Making Ali Besharat University of South Florida,
[email protected] Follow this and additional works at: http://scholarcommons.usf.edu/etd Part of the American Studies Commons, Cognitive Psychology Commons, and the Marketing Commons Scholar Commons Citation Besharat, Ali, "Essays on Mental Accounting and Consumers' Decision Making" (2012). Graduate Theses and Dissertations. http://scholarcommons.usf.edu/etd/3977 This Dissertation is brought to you for free and open access by the Graduate School at Scholar Commons. It has been accepted for inclusion in Graduate Theses and Dissertations by an authorized administrator of Scholar Commons. For more information, please contact
[email protected]. Essays on Mental Accounting and Consumers’ Decision Making by Ali Besharat A dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy Department of Marketing College of Business University of South Florida Major Professor: Sajeev Varki, Ph.D. Anand Kumar, Ph.D. Barbara Lafferty, Ph.D. Dan Bradley, Ph.D. Date of Approval: May 29, 2012 Keywords: Debt Management, Credit Card Debt, Prepayment, Time, Effort Copyright © 2012, Ali Besharat Dedication I have truly lived a blessed life filled with many loving and supportive people. This dissertation is dedicated to the lovely people who shared with me the effort and sacrifices required to complete it. First, I dedicate this work to my immediate family: my parents, Mehdi and Shokouh, and my sister, Nasim, for their endless love, support, sacrifice, and patience throughout my life.