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Interactive advertising
Online and Mobile Advertising: Current Scenario, Emerging Trends, and Future Directions
Activating Parents' Persuasion Knowledge in Children's Advergames
Influence of Adblockers on the Future of Mobile Advertising Industry
The Legal Fate of Internet Ad-Blocking
Ad-Blocking Threats on Online Advertising
Online Display Advertising Markets
Internet Advertising Revenue Report
Evaluation of Native Advertisement Though Third Person Effect Theory: an Experimental Design
Digital Video Impression Measurement Guidelines
The Truth About Click-Through Rates and the Future of Digital Ad Effectiveness Measures
Ad Blockers, Convenience Or Trespass? Click Here to Find Out!
Endorsements on Social Media: an Empirical Study of Affiliate Marketing Disclosures on Youtube and Pinterest
Social Media As a Marketing Tool: a Literature Review Holly Paquette University of Rhode Island, Holly
[email protected]
Embarking on an Augmented Reality Campaign? Legal Issues for Advertisers to Consider
Interactive Food & Beverage Marketing
IAB Internet Advertising Revenue Report 2018 Full Year Results
Internet Advertising Revenue Report 2019 First Six Months Results
Standard Terms and Conditions for Interactive Advertising for Media Buys One Year Or Less
Top View
Platform Status Report GAME ADVERTISING
Online Display Advertising Markets: a Literature Review and Future
Glossary of Interactive Advertising Terms From: Interactive Advertising Bureau (
How to Develop an Interactive Marketing Strategy
Online Advertising with Data from Doubleclick, Nielsen//Netratings and Other Sources 1994-2004
Technology Law - Great Google-Y Moogley: the Effect and Enforcement of Click Fraud and Online Advertising
How to Engage Consumers Through Effective Social Media Use—Guidelines for Consumer Goods Companies from an Emerging Market
Performance-Based Pricing Models in Online Advertising: Cost Per Click Versus Cost Per Action
Interactive Marketing Strategies in Television Networks
DOOH Primer March 2019
Inside Influence…
Digital Gaming and the Advertising Landscape Advertising the and Gaming Digital
Digital out of Home a Primer | Section 5
White Paper Ad Blocking
The Effect of Ad Blocking on User Engagement with Theweb
Iab Internet Advertising Revenue Report 2020