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Gerald Zaltman
Marketing Peace
Customer Co-Creation in Innovations : a Protocol for Innovating with End Users
Robin A. Coulter Professional Experience
Metaphor-Based Advertising Research
RESUME Mark I. Alpert Present Position: Foley's Professorship In
Visual Metaphor and the Distinctiveness of Images in Trademark Law
30 Consumption Experiences As Escape: an Application of the Zaltman Metaphor Elicitation Technique Robin A
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