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Consumer identity
The Impact of Technology-Mediated Consumption on Identity: the Case of Airbnb
Anti-Consumption and Materialism in Consumer Behaviour: a Value
An Overview of Consumer Culture Theory
The Role of Media in Consumer Acculturation and Identity Negotiation: the Case Of
Anti-Consumption and Identity - How the Rejection of Consumption Can Be Identity- Constructing
Brands Taking a Stand: Influence of Brand Activism on Consumer Behavior Samia Moumade
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