NTC Transcript for Motion Graphic on Smoking and Addiction
National Tobacco Campaign – Addiction
Scene / Vision / Sound1 / Addiction / VO: If you think smoking’s just a bad habit, you’re wrong.
2 / VO: Smoking is addictive, and once it gets a grip on you, it’s difficult to quit.
3 / Nicotine / brain / body / VO: Smokes contain Nicotine, and pretty soon after you start smoking, your body is hooked. In fact, most people don’t realise they’re addicted until they try to quit.
4 / Don’t Make Smokes Your Story logo thread / VO: For some, it can be hard, but many people have quit. You don’t have to make smokes your story.
5 / Demonstrate 3 parts / VO: There’s many parts to smoking addiction, but you can beat them all.
6 / Brain / chemicals
Anxiety / upset stomach / VO: Nicotine actually changes your brain, and it gets used to the chemicals. That’s why when you try to quit, you experience nicotine withdrawals such as urges to smoke or feeling anxious.
7 / Common triggers – after dinner, socializing, drinking / VO: Some situations can trigger the urge to smoke, like when you’re having a cuppa’ or when you’re out with friends.
8 / Emotion scenes – person feeling stressed reaching for a smoke / VO: Stress can also be a common trigger when you’re trying to quit, which can be a difficult cycle to overcome.
9 / Anti-smoking reference / VO: So, what should you do to beat a Nicotine addiction?
10 / Thought bubble /Quit plan / Quitline / / VO: Start by making a quit plan, with help from your doctor or health worker, the QuitNow website, or by calling the Quitline.
11 / Triggers / VO: Then, work out what your triggers or cravings are, and decide on ways to stay strong when the trigger or craving hits.
12 / No shame / keep trying / VO: Quitting can take a few goes. There’s no shame if you don’t quit the first time. You can do this! The longer you stay quit, the easier it gets. Your health, your family and your mob will all be glad you did.
13 / Don’t Smokes Your Story logo / VO: Don’t make smokes your story - quit now for a better life.
14 / Calls to action / VO: For help talk to your doctor or a health worker, call the Quitline, download the My QuitBuddy or Quit for You, Quit for Two app or visit australia.gov.au/quitnow.
END