Fromthe 19Thtillthe23rdoffebruary 2013, Kyivexpoplaza Exhibitioncenterwelcomed the International

Fromthe19thtillthe23rdofFebruary 2013, KyivExpoPlazaexhibitioncenterwelcomed the international forum of vogue in Ukraine:specialized exhibitions of light and textile industry within the frames of the 25th edition of Kyiv Fashion international festival,Kyiv Fashion Kidsspecialized exhibition and Buy Fashion Business, the exhibition of franchising in fashion industry.

Forthe15 yearsofitspresenceonthemarket, theforumhasbecomethe traditional and sought-after event for all industry professionals. Theintegratedexhibitionspaceofover 10,000 sqmwelcomesover 300 exhibiting companiesand designers from10 countries of the world and 23 regions of Ukraine. Theypresentednewcollectionsofwomen, menandchildrenreadywear, underwear, leather, fur and accessories, home textile, fabrics and accessories.

Due to professional work of the organizers, the festival was an undoubted success, witnessed by the quality of its participants and the number of visitors having grown compared with the previous year. During the 4 days of its work, the exhibition was attended by over 11,000 visitors.

ParticipationinKyiv Fashionofferedthecompaniesanopportunityofsigningprofitable contracts and agreements, finding new solutions to marketing problems, learning the market needs and exchanging experience. The forum gathered all the components vital for a successful fashion industry business.

Astheexhibitorspointedout, thelevelofexhibitionorganizationwashigh, thus fostering productive work of its participants and visitors. ItisworthmentioningthatKyiv Fashionfestival shows positive dynamics of the interest of international exhibitors towards running their businesses in Ukraine, as well as rise of new Ukrainian brands, allowing exhibitors building new prospects of their companies’ development.NationalexpositionsofFrance, TurkeyandChina were represented at the festival. Thenationalexposition of France at Kyiv Fashion festival was presented under support of Fédération Française du Prêt à Porter Féminin.

BusinessprogramisanintegralpartofKyiv Fashioninternational festival, featuringover 50 events this year!Duetoit, exhibitorshadapossibilitytoobtainthelatestinformationabouttheopportunitiesandprospectsofcompanydevelopment, visit a number of seminars and conferences on urgent matters of production and sales of light industry products, garments design, business running methods, as well as franchising schemes.

Thepresentationof L'Institut Supérieur Spécialisé de la Mode, supported by Fédération Française du Prêt à Porter Féminin,became a truly unique event for Ukrainian fashion business. ThehonoraryspeakerofthepresentationwasRené Mardellat, managing director of L'Institut Supérieur Spécialisé de la Mode(MOD`SPE Paris), who underlined the necessity of developing fashion marketing. Mr. Mardellatalso mentionedthat 20 years before there had been no necessity of holding advertising campaigns and marketing researches. Astimepassed, thereadymadewearmarket, as a result of globalization,becamemore selective. The situation in the sphere of distribution changed as well. Havinganalyzedthetendency, Frenchcompaniesunderstoodthatbeinginterestedincreationofreadywearanddevelopmentoftheir trade mark(s) they needed to use such an instrument as marketing researches.

WithintheframesofKyivFashion, for the first time in Ukraine, the seminar “How are tendencies set?How can creative potential level be increased? Presentation of the main tendencies, sociological directions in fashion for the season of spring/summer 2014” was held.ThespeakeroftheeventwasMs. Edith Keller, expert in the sphere of fashion tendencies and social style, general director of CARLIN INTERNATIONAL GROUPE (France).Practicalrecommendationsonthetendenciesfortheseasonofspring/summer 2014 wereakeymomentoftheseminar, asnamelyduetothem Ukrainian companies and designers will be able to create successful collections corresponding with the global fashion tendencies next year.

Probably themostanticipatedeventsofKyiv FashionfestivalweretheseminarsofOlga Kalashnikova, candidate of art criticism, director of Russian Silhouette, the international contest of young designers. Topicsoftheseminars:: “Planningofacollectionandworkwithbuyers”and “Communication strategy and choosing current tendencies in the context of of trademark image”.

Seminarsonurgent matters of business running, trade networks merchandising franchising schemes, workshops and presentations – all these and a lot of other things were available daily for the specialists, business owners and visitors within the frames of Kyiv Fashion international festival.

ThisyearduringKyiv Fashion Kidsexhibition, over 40 companies from Ukraine and other countries offered collections of children ready wear, underwear and accessories. Much attention was paid also to the socially significant topic of school uniform. ThatiswhyModern School Styleall-Ukrainian project became the central event of Kyiv Fashion Kids. Theaimofholdingtheprojectwasdemonstrationofnewideas, moderntendenciesanddirectionsoffashiondevelopmentin combination with latest technologies in the sphere of manufacture of products for schoolchildren, support and popularization of national manufacturers of school uniform, footwear and other accessories.

WithinModern School Styleprojectthefollowingeventwereheld: Contest for the best school uniform samplesin nominations“School Style” and “Festive Mood”. Inbothnominations, Sofia, PATbecamethewinner.The mainconceptofthecontestwasthatschooluniformshouldbenotonlyobligatorytowear, butalsooriginalandstylish.Thejuryconsistedoftherepresentativesoftheappropriatecentralbodiesofexecutivepower(Ministry of Industrial Policy of Ukraine, Ministry of Public Health of Ukraine, Ministry of Education and Science of Ukraine, Ministry of Economy of Ukraine), representatives of trade public organizations and general educational institutions.

Afterthepodiumshowandannouncementofthecontestwinners, theround tableon the matters of development and production the range of school products was held, at which the mechanisms of stimulating demand for range of Made in Ukraine school products was discussed.At the round table, KyivInternationalContractFair, Ltd., theorganizeroftheexhibition, incooperationofUkrainian Association of Light Industry Enterprises Ukrlegpromgatheredmanufacturers, designers, representatives of educational establishments and central government authorities. Participantsoftheroundtablestressedthenecessityofreviewingtheoutdatedstatestandards, together with toughening control over low-quality products in order to prevent them coming to the market.

Golden Flourish, thecontestofreadyweardrafts, becamearealstimulusforyoungdesigners. Itsaimwasdemonstrationandpromotionoftheartofyoungdesigners, establishmentofcontactsbetweendesignersandmanufacturers. The best contest works were defined, their authors being awarded with diplomas and prizes. DuringtheawardingceremonyOlga Kalashnikova, candidate of art criticism, thejuryheadandthehonoraryguestofthefestival, summed up the totals of the contest and gave young designers recommendations on developing their creative potential.

ForthefirsttimeatKyivFashion, the “Time Traveling. Ukrainian fashion of 1950-1970s. Image of the time. European context” exposition-presentation of the museum of fashion history ofUkraine was organized.Retrospective photos, together with the represented variants of clothes and accessories managed to create the wonderful atmosphere of Ukrainian fashion of 1950-1970s for the visitors of KyivFashion.

Special attention should be drawn to Costumotheka project.Thistime, itstopicwas: “Reconstruction of the costume models of French designers of 1920s” (exposition of reconstructions collection, illustrating the history of costume evolution from “Costumotheka” of KNUTD).

Duringthefestival, Young Fashion Line fashionprojectforyoungdesignerswasheld, within the frames of which designers had a chance of not only presenting their collections at a separate stand and a podium, but also perfecting their professional level by means of studying at specialized seminars. Theworksrepresentedbytheyoungdesignerswerecharacterizedby their own style and a large number of original ideas. Theywerenotjustordinarypodiumshows, butshowsbringing plenty of positive emotions to the spectators and participants.

Visitors of the festival also became the witnesses of Fashion Defile Awards – a unique project, within the frames of which designers offered podium demonstrations of ready wear collections that were winners of the podium contests in 2012.

Special attention should be drawn to the positive dynamics of the festival development. Theexhibitionwelcomedover 30% of new companiesinadditiontotheconstantparticipants, thisbeingattributedto new companies entering the market, market revival, and high effectiveness of the festival itself.

TheautumneditionofKyiv Fashion 2013 festivalto be held on September, 10-13

will be a tremendous success once again.