Tourism Development Plan Arunachal Pradesh February 2010 Prepared by: Heritage Tourism Division Supported by: Indian National Trust for Ministry of Tourism Art and Cultural Heritage (INTACH) Government of India New Delhi New Delhi 1 Submitted to Ministry of Tourism, Government of India February 2010 Prepared by Heritage Tourism Division Indian National Trust for Art and Cultural Heritage (INTACH) Consultant Afro-Asian Development Consortium 2 Acknowledgments: INTACH would like to extend their thanks to the following persons: 1. Mr. Sanjay Kothari, Additional Secretary, Department of Tourism, Government of India 2. Dr. R.N. Pandey, Addition Director General, Department of Tourism, Government of India 3. Ms. Bandhana Deori, Secretary Tourism and Urban Development, Government of Arunachal Pradesh 4. Mr. A.K. Singh, Director Tourism, Government of Arunachal Pradesh 4. Mr. Ashok Madhukar, Principal Advisor, Afro-Asian Development Consortium 5. Mr. Rajiv Chawla, Consultant 6. Mr. Arun Gupta, Advisor, INTACH 3 Contents Page No. Acknowledgments Contents Executive Summary Preface Chapter 1 Present Tourism and Future Trends Global Scenario 34 National Scenario State Scenario Arunachal Pradesh Tourism Policy- 2003 Chapter 2 Development Paradigm Development Perspective 52 National Tourism Policy Development Approach and Strategy Development Matrix Chapter 3 State Profile Natural Resources 66 District Profiles: - Places of Tourist Interest - Tourist Facilities and Accommodations Tawang West Kameng East Kameng Papum Pare Kurung Kummey Lower Subansiri Upper Subansiri West Siang East Siang Upper Siang Lower Dibang Valley Dibang Valley Lohit Anjaw Changlang Tirap People and Culture (Livelihood and Lifestyle etc.) Festivals 4 Handlooms and Crafts Handlooms- Present Scenario Strategy for development of Handlooms Crafts Strategy for development of Crafts Products and By-products Development Strategy for Cane and Bamboo Carpets Chapter 4 Tourism Promotion Tourism Market Overview 111 Proposed Marketing Strategy Public Relations Present Marketing Efforts Marketing Objectives Tourist Circuits Promotion Programme Tourist Information Services Network Strategy Sales Promotion Other promotional issues Chapter 5 Human Resource Development for Tourism Human Capital and Tourism Industry 125 HRD Tourism Sector of Arunachal Pradesh Important Issues for HRD Planning Formal and specialized Education Scope for HRD HRD Initative Capacity Building through Formal Education Training Courses Chapter 6 Strategic Approach India Northeast Region Vision 2020 134 Arunachal Pradesh State Tourism Sector – Capital Intensity Tourism Sector – Force Multiplier Tourism Development – Economic Activity Economic Growth Targets Tourism Growth Targets Projected Tourist Arrivals Projected Tourist Arrivals per capita Environment The Road Ahead Create new Infrastructure and Markets Brand Build Up 5 Chapter 7 Strategic Direction Strategic Directions 145 Role of Technology Demand Driven INTACH Hospitality Field Survey Plan Development Process Tourist’s Planning Process Tourism Perspective Sustainable Tourism Tourism Sector – Enabling Policy Chapter 8 Strategic Initiatives The Role of the State 159 Tourism – A strategic sector for development of Arunachal Pradesh Past Development Initiatives and Current needs The Missing Links: Skills Tourism Growth Planning Strategic Initiatives Proposed Growth Driver Projects Demonstration Projects – Tourism Sector Growth Driver Projects – Strategic Start Up Projects Investment Strategy Growth Driver Projects – State Initiative Projects Resource Mobilization – Funds North-eastern Council Schemes North-eastern Development Finance Corporation Limited Government of Arunachal Pradesh – Schemes Banks Financial Institutions Institutional Investors Equity Investment Workshop Ministry of Tourism – Extract of Specific Schemes Resource Mobilization – Private Sector Resource Mobilization – Human Resource Development Implementation Plan Sustainability Cost Recovery and Risk Management Chapter 9 Key Achievements Employment Generation 230 Key Achievements Direct (Tangible) Key Achievements Direct (Intangible) Key Achievements Indirect 6 Appendix A Agreement between INTACH and Ministry of Tourism, Government of India Appendix B Outline for Development of Tourism Plan for Arunachal Pradesh Tourism Development Plan - Arunachal Pradesh Executive Summary Tourism is service-oriented sector which has made rapid strides globally in terms of gross revenue and foreign exchange earnings. The tourism industry generates more employment opportunities (particularly in remote and backward areas) as well as develops necessary infrastructure like roads and telecom in the economy. The tourism sector stimulates other economic sectors through its backward and forward linkage and cross-sectional synergies with sectors like agriculture, horticulture, poultry, handicrafts, transport and construction. It contributes to the national integration; preserves natural and cultural environment; as well as enriches social and cultural lives of the people. It has the capacity to create substantial job opportunities, particularly for unskilled and semi-skilled workers as well as to alleviate the poverty in the country. Tourism gives a financial incentive to preserve architectural heritages and helps the survival of art forms, crafts and culture. It is a composite of service providers, both public and private, which includes travel agents and tour operators; air, rail, and sea transportation operators; guides; owners of hotels and guest houses and inns, restaurants and shops; etc. The state has very low volume of tourism both of domestic and overseas areas. The most important determinant of foreign tourist arrival has been the permit system to enter the State. The tourist traffic is directly related to determine of infrastructure in the State and upliftment of the local communities to handle tourist traffic. Arunachal Pradesh Tourism Policy – 2003 emphasizes: - Citizen Government Partnership - Public – Private Partnership - Tourism Investment Policy - Government’s own initiatives To develop tourism industry as an Engine of Growth and harness its potential for the benefit of the people of Arunachal Pradesh. The Department for Development of North Eastern Region (DONER), regional bodies like the North Eastern Council (NEC) have the mandate to accelerate the pace of socio-economic development in the North Eastern Region as well as to synergies the efforts of the Central and State Governments for balanced growth of the region. Arunachal Pradesh is endowed with splendid natural beauty, flora/fauna and rich cultural heritage, which are prime assets for tourism to take place but one finds development in tourism sector as not taken place in State. Keeping in mind the requirement to provide economic opportunities to the local communities as also the need to preserve the fragile eco-system and the ethnic identity of the people, tourism development plan has been designed to achieve both eco as well as cultural sustainability. 7 We have adopted the development paradigm enunciated by Mahatma Gandhi. We have suggested the development of tourism to be linked with the local community through their mobilization and organization. Mahatama Gandhi mobilized and organized the Indian society to achieve political rights, thereby getting freedom from the British Yoke. Sustainable tourism plan for Arunachal Pradesh has been prepared to strengthen primary sector (agriculture and allied activities) and secondary sector (manufacturing and mining) for rapid inputs and raw materials in order to improve overall productivity of the economy. The development of the tertiary sector in turn gives a fillip to the primary as well as the secondary sectors from the respective sources to the production centers and from the production centres to the warehouses/wholesale/terminal markets. The focus is given to local community mobilization for the development of tourism awareness, brand development through tourism promotion, setting up tourist city center, wayside amenities, accommodation, city tours and tour packages. INTACH proposed product portfolio for the plan - Cultural, Nature/Eco, Rural, Adventure, Wildlife and Forest, Leisure and Wellness Tourism for the State. Natural and cultural heritage of the State are main resources for development of tourism through which proper destination and product planning. Trekking, mountaineering, wildlife tourism, river rafting and other water sports as well as its peaceful retreats can be promoted under such pristine natural environment. The built resources (indigenous architecture) such as archaeological and historical sites and monuments as well as unique ethnic living heritage (socio-cultural), ethno medicine of the state expressed through festivals and handicraft are strong factors to attract tourist around the globe. It has been identified that the State is not well connected with other States of India; roads are to be improved and there is no adequate way side amenities and accommodation at the places of interest of the State. Two lanes of the road should be built to provide better infrastructure in encouraging the tourism of the State. There are about 82 (Indo-Mongoloid) tribes inhabiting different part of the Arunachal Pradesh speaking different dialects and major sub-tribes are only fourteen. The communities of the State excel in textile weaving, carpet making, cane and bamboo work, wood carving, ivory and pottery work. All the communities make their own clothing. Each ethnic group has