Numbers and Symbols Apple Stores Australia, 9 @applewatchcenter, 81 Beijing, 8 3d facial recognition, 16 branding (see branding) 7d, The, 117 campers in front of, 3–5, 7, 11–14 Chicago, 16 A China, 9, 189 Fifth Avenue, ny, 3 ad campaigns, Apple first, 3 “Crazy Ones” campaign, 24 Ginza district, Tokyo, 189 “Shot on iPhone” campaign, 125, 138, 146 Istanbul, 8 “Think Different” campaign, 24, 111 Japan, 189 Adobe, 24 line longevity, 4 Airplane Mode (band), 110, 111–117 London, 8 Aldridge, Morgan, 72 Magnificent Mile store, 16 Alex’s Apple Orchard, 94–95 marketing strategy regarding, 4 All About Apple Museum, 104 McClean, Virginia, 3 Allen, Devin, 8 Netherlands, the, 9 Allen, Gary, 3, 8–9 Palo Alto, 9 Allen, Jim, 9 Paris, 8 Amazon, 111 popularity, 3–5, 7, 16 Androids, 198 robot marketing stunt (Lucy Kelly telepresence), 11–12 App Accelerator, 207 Singapore, 5 Apple I, 94, 95, 104 success of, 3 origins, 74 Sydney, Australia, 5, 11 Apple II, 104 Tokyo, 3, 8 Apple II Festival (France), 177 Turkey, 9 community of users, 174, 177 United Kingdom, 9 cost, 172 Apple tv, 104 culture, 178 Apple Watches, 58, 190, 198, 204 design of, 74 bands for, 79, 81 discontinuation, 172 release, 79 graphics, 172 AppleWords, 174 KansasFest, 74, 173, 177–184 AppleWorks 5.1, 174 origins, 74 Apple Worldwide Developers Conferences, 98 phasing out of, 179 apps popularity, 172 couch to 5k, 114 Prague Apple Museum, in, 87 (see also Apple Museum, Prague) iPhone filters, 124 retrobrighting, 180 Vesper, 114 software for, 172 Atari, 104 SolderFest, 183 Atomic 212, 11–12 Apple IIe, 74 Aurum Edition, 202–204 Apple II Festival (France), 177 Apple collectors. See collectors, Apple; specific collectors and collections/museums B Apple Dual disk, 76 Bacon, Kevin, 30 Apple Lisa 1, 74, 87 Baker, Sean, 153–154 Apple Lisa 2, 87 Barroso, Helmut, 81 Apple logo. See logo, Apple Bates, Mason, 48, 49 Appleman, 119–122 bbc, 150 Apple Museum, Genoa, Italy, 86 Best Buy, 98 Apple Museum, Maine, 86, 94–95 Birth of Type, The, 24 Apple Museum, Prague, 86, 87, 95 Black Pixel, 114 Apple Museum, Savona, Italy, 104 Bojar, Gabor, 25 Apple Powerbook 100, 76 bokeh, 125 Apple Pugetsound Program Library Exchange (A.P.P.L.E.), 178 Bombing Brain Interactive, 114 Boyle, Danny, 45 Bradshaw, Carrie, 98 branding competitors to Apple, disparagement by, 4, 5 opportunities for other companies, piggybacking, 5, 11, 14 Compucolor, 90 strength of, 5 CompUSA, 86 Buffy the Vampire Slayer, 115 Computer Museum of America, Roswell, Georgia, 86, 90 Burke, Brian, 58 Cook, Tim, 189, 207 Business Insider, 3, 5, 207 Courbis, Henry, 182 Byte Shop, The, 45 Craigslist, 76 Crosio, Alberto, 104 C Cult of Mac, 9, 101 Cupertino, California, 7, 86, 87, 104, 159 camera, iPhone adapter lenses, 153 D apps/filters for, 124 bokeh effect, 125 dakimakura, 13 cameras, traditional, versus, 124 de la Paz, Cielo, 146 film industry use, 125, 153–154 Denver Post, 48 fine art from, 124–126, 132, 146 digital single-lens reflex dslr( ) cameras, 124, 126 prints made from, 124, 126 Diller, Phyllis, 30 revolutionary aspect of, 124 Doonesbury, 68 sports photography, used for, 138 Dooris, Jason, 11, 12 Time’s “Firsts” project, 132 Dörr, Luisa, 132 Campbell, Mark, 48, 49 Double Robotics, 11 Canon, 124 Downtown, 126 Cardini, 195, 198 Dropbox, 113 Carter, T. Joseph, 177 Drucker, Ivan, 185 Caviar boutique, 196 Dual II case, 200 Championship Blood, 138 Dual case, 200 Chan, Agnes, 111, 114 Dunki, Quinn, 178 210 Chaturvedi, Divya, 199 Durst, Fred, 198 Chernov, Ivan, 58 | Cheung, Radium, 153 E 211 Chiptune, 173 Chromatics Corp, 90 eBay, 58, 74, 76, 78, 202–203 Cieplinski, Joe, 111, 113, 115, 116 Electric Lady Studios, 113 CleanMyMac, 98 Ellen DeGeneres Show, 195 Clessant, 81 eMac, 160 Clickarus, 111 Ernő, Tóth, 25 Clinton, Hillary, 132 Extra Arms, 110 Close Encounters of the Third Kind, 104 Coca-Cola, 21 F Coco (dog), 190 Colby, Chuck, 94–95 FaceTime, 8 collectors, Apple. See also specific collections; specific collectors; facial recognition, 3d, 16 specific museums Fadell, Tony, 62 Apple I, 74 Farman, Jason, 124 Apple II, 74 Fassbender, Michael, 45 collectors, Apple (continued) Felt Tip studio, 114 Apple Lisa 1, 74 Fernandez, Bill, 45 Apple Watches, 79, 81 Ferraro, Alessio, 104 expense, 58, 67, 74, 76 Filmic Pro, 153 iPhones, 78 fish tanks, iMac, 160 iPods, 58, 78 Flickr, 124, 146 Macintosh computers, 76 floppy disks, 174 Newton, Apple, 68–69, 71, 72 Foo Fighters, 120 prototypes, 61–62, 76 Forstall, Scott, 62 special edition iPods, 58 Franklin, Aretha, 132 Color Classic, 94 Future, 116 Commodore, 104 G iPhone 6, 4, 5, 7, 204 camera, 125, 138 (see also camera, iPhone) GarageBand, 110, 119, 121 iPhone 6s, 7, 11, 207 Gates, Bill, 41, 45 iPhone 7, 14 Gemini, 98 China, sales in, 190 Genius Bar, 98, 177, 183 price, 190 Gerstenberger, Julie, 154 iPhone 7 Plus, 125, 200 Giacometti, Elia, 198 iPhone X, 5, 16, 78, 207 Gordon Straps, 81 camera refinements, 16 Grand Prix Cannes Lion Award, 21 facial recognition, 3d (see facial recognition, 3d) Graphisoft, 25 iPhones. See also specific models Graziano, Joseph, 3 10th anniversary, 62 Gripp, Parry, 115–118 camera (see camera, iPhone) Guinet, Christophe, 159, 167 cases for, 199–200 collectors (see collectors, Apple) H debut, 189 development of touch-driven operating system, 62 Harms, Jake, 159, 160 first generation, 78 Harry Potter Collector’s Edition iPod, 58 gold, 196 Hart, Bradley, 31 India, market in, 207 Haye, Martin, 184, 185 introduction of, 124 Hazarani, Manish, 199–200 launches, popularity of, 3–4 Henry Ford Foundation, 74 original, 7 Hernandez, Richard Koci, 125, 126 prototypes, 67 Ho, Eugene, 81 rollouts, global, 189 Hoobastank, 40 serial numbers, 78 Hood, Hugh, 174 testers, 76 HP LaserWriters. See LaserWriter printers iPod Classic, 58, 76, 78 Hrudička, Lukáš, 87 iPod sales, 58, 189 Huawei, 190 iPods, 30, 104 Hutchinson, Grant, 68, 69 Classic, 58, 76, 78 collectors (see collectors, Apple) I cultural impact, 58 evolution of, 87 iBooks, 111 first-generation, 78 icons, Apple, 62, 67 Harry Potter Collector’s Edition, 58 iDan, 40 Nano, 58 IFOAppleStore.com, 3, 8–9 prototypes, 67 iMac, 87, 160 resales of, 58 iMac g3, 167 sales of, 58, 189 iMask, 120 Shuffle, 58 India, market for iPhones in, 207 Special Edition models, 58 Instagram, 124, 126, 146, 203 Touch, 58 Intel, 102 iPro lenses, 154 iPad Isaacson, Walter, 45 drumming on, 119–122, 120 iTunes, 58 introduction, 87, 193 Ive, Jonathan “Jony,” 45, 87 Pro, 121 iPad 2, 14 iPad Magician, 193, 195 J iPhone, revolution of, 87 Jackson Laboratory, The, 24 iPhone 2g, 203 Jason, Alex, 94–95 iPhone 3, 203 Jason, Bill, 94–95 iPhone 3gs, 3–4 Jay-Z, 116 iPhone 4, 4, 203 jewelry, Apple, 164 iPhone 4s, 4, 203 Jobs (movie), 45 breakthrough in camera, 124 iPhone 5, 203 Jobs, Steve M Apple I, origins, 74, 94 Apple store concept, 3 m0001, 76 art dedicated to, 20, 21, 25, 30, 31, 36 MacBook, 177 (see also specific artists) Macintosh computers, 179. See also artifacts, Apple Museum, 86 specific models biography, animated, 45 Apple I (see Apple I) creativity, 45 Apple II (see Apple II) death, 20, 24 first, sale of, 45 iPad, belief in, 193 Mac se (see Mac se) keynote speeches, 41 original, 76 legacy, 25 prototypes, 61 Newton, ceasing of, 68–69, 72 simplicity of, 41 ousting from Apple, 101, 164 macos, 113 personality, 13 MacPaw, 98 philosophies of, 18, 34, 44, 58 Mac se, 67 pillow, 13–14, 16 Magnolia Pictures, 154 return to Apple, 1997, 62, 68 Maine Technology Museum, 94 spirituality, 20, 40 Mak Long, Jonathan, 20, 21, 41 tattoos dedicated to, 20, 21, 37, 40–41 Mangin, Brad, 124, 125, 138 temperament, 25 Manson, Marilyn, 120 veganism, 86, 87 Martens, Bill, 184 yearbook of, 87 Martino, Anthony, 183 joysticks, 87 Mashable, 110 Juiced.GS, 174 Matsuno, Kohei, 36 Mendoza, Ted, 40 Mercier, Jason, 30 K Mess, Conrad, 153 212 Kalb, Ira, 4–5 MessagePad, 71 Kalb & Associates, 4 Millionaire Fair, Russia, 198 | KansasFest, 74, 173, 177–184 Mimms, Lonnie, 74, 90, 95 213 Kare, Susan, 40 Mojocon, rte, 150 Keller, Laurent, 150 Monsieur Plant, 167 Kelly, Lucy, 11, 12 Moondog Labs, 153 Kickstarter, 153 Mulcahy, Glen, 150 Kosovan, Oleksandr, 98 Munster, Gene, 4 Kutcher, Ashton, 45 Murray, Brett, 104 music, Apple’s impact on. See also iTunes GarageBand (see GarageBand) L iPad, drumming on, 119–122 Lane, John, 182, 183 Logic Pro (see Logic Pro) Lane, Rachele, 182, 183 overview, 110 Langer, Bernhard, 138 songs about iPhones, 115–118 LaserWriter printers, 76, 174 Musk, Elon, 41 launches, product market practices, 5 N popularity of stores (see Apple stores) retail strategies, 16 Needles and Sins, 37 Laurent, William, 81 Nerf Herder, 115 Le Govic, Pierre, 126 Nesterov, Dmitry, 45 Léman Bleu, 150 Newton Assistant, 71 Lil Wayne, 116 Newton Flickr group, 69 Limp Bizkit, 198 Newton Talk mailing list, 69 Lischina, Dmitry, 202–204 Newton, Apple, 68–69, 71, 72, 94, 104 Lisker, Darian, 41 prototype, 76 live+, 150 NeXT, 87, 104 Logic Pro, 110, 113 Nibble Viewpoints, 184 logo, Apple, 5, 164, 203 Nikon, 124 Lubova, Anna, 198 Nokia 8800, 202 O Serota, Marc, 125 Setapp, 98 Oakbog, 101 Shoesmith, Rob, 4 Obama, Barack, 24 Shopper Trak system, 9 Ogilvy & Mather, 21 Shorty Awards, 12 Olivetti machines, 104 Slipknot, 120 OpenApple podcast, 174 smartphones, 199 Osborne, Ozzy, 40 Soderbergh, Stephen, 125 Otogawa, Kōbun Chino, 49 SolderFest, 183 Sony Walkman, 58 P Sorenson, Garrett, 48 Sorkin, Aaron, 45 Packer, Greg, 4, 7 Space X, 41 Pallival, Mahesh, 207 Spencer, Patrick, 111 Parker, Sarah Jessica, 98 Sports Illustrated, 138 Parks III, Edward, 48, 49 Spotify, 111 Patterson, Blake, 40 Sta-C, 164 personal computers, 178 Stern, Joshua Michael, 45 Peterson, Stacey, 159, 164 Steve Jobs (movie), 45 Pew Research Center, 124 Stevenson, Dave, 180 Pierro, Simon, 193, 195 stores, Apple.