The Fifth Estate R A D I O T E L E V I S I O N C A B L E S A T E L L I T E iroadcastingiî Jul14 IT TAKES A MASTER STRATEGIST TO WIN THE RATINGS WAR Competition for ratings in the radio business is like war. Everybody fights for the same 100 points. And one thing the winners have in common is the ability to plan and execute a successful strategy. This year The Research Group honors the man- agement of thirteen of our client stations by electing them to the rank of Master Class Strategist. Each management team has proven itself worthy of this recogni- tion by its outstanding performance in strategic achievement. MASTER CLASS STRATEGISTS 1985 -86 KBPI, Denver KYNO, Fresno WSYR, Syracuse KEGL, Dallas WEZN, Bridgeport WWSW, Pittsburgh KFBK, Sacramento WGKX, Memphis WYAY, Atlanta KMJ, Fresno WSSH, Boston WXYV & WCAO, Baltimore SAMURAI STRATEGISTS 1985 -86 CFUN Vancouver, BC The Research Group Radio's Strategic Research Team METROPOLITAN PARK, SUITE 1200, 1100 OLIVE WAY SEATTLE. WA 98101 (206) 624 -3888 ci19£ lv a w 113MXVW ...-. 504,T !X16 ZZT W002í sys -lnt Q8/AON )Ilj 4/9£Z1 ZT19f If you're serious about improving your ratings and profits, please call. At The Research Group, we won't ask you for your business unless we can help you to improve it. To do that, we have to listen to you ... to learn your goals and your concerns for now and for the next five years. Our firm is dedicated to the long -term real development and improvement radio If you have an interest in bringing your radio station to a posture of excellence in product, in market share, and in profitability, please give us a call. We'll listen. It all starts with a two -way dialogue. Larry B. Campbell President (206) 624 -3888 In almost every field, there is a company that has earned a reputation as the leader. The Research Group Radio's Strategic Research Team METROPOLITAN PARK, SUITE 1200, 1100 OLIVE WAY SEATTLE, WA 98101 (206) 624 -3888 "The NEWSFEED Network is a news service that cares FIRST and foremost about its members." -Vin Burke, WHAS -TV Vice -President of News, Louisville, Kentucky "We chose The NEWSFEED Network three years ago because it could best fulfill the breaking news needs of the station -a weakness of the networks. This still holds true today. We depend on NEWSFEED's coverage of special events and late - breaking stories. NEWSFEED offers speed- they're our fastest source of video available in the country." "The people who run NEWSFEED have been fantastic. I don't ever remember anyone saying 'no' to us. It's a news service that cares first and foremost about its members - not its newscast. We're tickled pink with it." The NEWSFEED Network. America's Television News Service. For more information call (212) 307 -3218. THE NEWSFEED 1986 Westinghouse Broadcasting and Cable Inc. NETWORK 61 MARKETS N JUST ,16 DAYS! KATE &ALLIE HERE TODAY. SOLD TOMORROW! Produced by Reeves Entertainment Group by MCATV ® 1986 Universal City Studios Inc. All rights reserved. VoI. 111 No. 2 Broadcasting DI Jul 14 Daytime horse race Satellites '86 Special Report Mulholland in at TIO HORSE RACE o Daytime ratings race among ABC, Launch failures causing readjustments by CBS and NBC heats up. PAGE 31. satellite companies. PAGE 57. GOODWILL GAMING Officials at Turner COMEDY PARADE 0 Comedy vignettes in formats Broadcasting are upbeat on Goodwill Games, making resurgence on radio. PAGE 58. although ratings have been lower than expected and company is expected to lose $15 million. GENERAL'S RIDE Chrysler to sponsor two CBS PAGE 33. movies, one with George C. Scott reprising role of General Patton. PAGE 59. NEW HEAD Former NBC executive Robert Mulholland to take over at Television Information FINE PRINT ATC releases details on initial stock Office. PAGE 35. offering. PAGE 61. CBS JOINS THE CROWD o CBS announces plans for MIXED RESULTS CBS's second -quarter results its Ku -band satellite newsgathering operation. reflect soft network economy. PAGE 63. PAGE 36. FCC PETITION o Minority groups, state and local DRUG TALK o 4As sponsored campaign, NAB PSAs officials ask FCC to delay must -carry decision on drug abuse ready to roll. PAGE 67. and to hold en banc hearing. PAGE 37. SECOND LOOK o Appeals court says FCC may have BUMP IN ROAD Talks between U.S. and Cuba been to hasty to send franchise fee disputes to over Radio Marti break down. PAGE 38. state courts. PAGE 68. SKY BIRDS 0 Satellites continue to reshape the BLUE NEWS Pornography commission communications landscape. Birds are creating recommends FCC ban "obscene" greater freedoms for network news operations programing.PAGE 69. and giving local stations the ability to expand their coverage, especially through the use of satellite ON TARGET o ABC newsman's scoop on Gramm - newsgathering trucks. PAGES 42 -49. A list of the Rudman decision by Supreme Court proves to stations who own or are about to purchase be correct. PAGE 70. satellite news trucks. PAGE 50. Program distributors find satellites are the way to go. PAGE 51. Private RESEARCHER DEVELOPMENT 0 Ellen Hulleberg's businesses and public relations companies are solid marketing and research background have finding satellite technology an effective means of brought her to the forefront in the rep business distribution and communication. PAGES 54-55. as president of McGavren Guild. PAGE 87. INDEX TO DEPARTMENTS Business 61 Datebook 26 In Brief 88 Programing 58 Business Briefly 18 Editorials 90 Journalism 70 Riding Gain 64 Cablecastings 10 Fates & Fortunes 83 Law & Regulation 68 Stock Index 62 Changing Hands 66 Fifth Estater 87 Monday Memo 24 Syndication Marketplace ... 60 Closed Circuit 7 For the Record 70 Open Mike 29 /Lundt asliag (ISSN 0007 -2028) is published 52 Mondays a year by Broadcasting Publications Inc.. 1735 DeSales Street. N.W Washington, D.C. 20036. Second -class postage paid at Washington. D C and additional offices. Single issue $2 except special issues $3 50 (50th Anniversary issue $10). Subscriptions. U.S. and Possessions: one year $65. two years $125. three years $175. Canadian and other international subscribers add $20 per year. U.S. and possessions $170 yearly for special delivery, $100 for first- class. Subscribers occupation required. Annually: Broadcasting 0 Cablecasting Yearbook $90. Across the Dial $6.95. Microfilm of Broadcasting is available from University Microfilms, 300 North Zeeb Road. Ann Arbor, Mich. 48106 (35mm. full year $55). Microfiche of Broadcasting is available from Bell & Howell. Micro Photo Division, Old Mansfield Road. Wooster, Oho 44691 ($37(yr ). Postmaster please send address corrections to Broadcasting. 1735 DeSales St.. N. W. Washington, D.C. 20036. INDEX TO ADVERTISERS: Allied Broadcast Equipment 14 0 BAF Communications Corp. 48 0 Blackburn & Co., Inc. 660 Blair Entertainment 23 D Blair Television 6 D Broadcast Electronics. Inc. 27 0 C.B. Distribution Co. 25 o Centro Corp. 45 D Classified Ads 74 -82 o Colex Enterprises 19 D Columbia Pictures Television 12-13 0 Continental Electronics 64 0 Daniels & Associates 700 Embassy Telecommunications 8 -9 0 Ethereum Scientific Corp. Fourth Cover 0 Fidelipac Corp. 22 0 Gabriel Awards 26 D Group W Newsfeed 3 0 GTE Spacenet 43 0 Houston International Teleport 55 0 The IDB Communications Group. Ltd. 56 H.B. La Rue, Media Brokers 69 0 MCA TV 4, 16-17 0 Motor Racing Network 65 0 Music Country Radio Network Third Cover 0 National Gateway Telecom, Inc. 40 D NPR Satellite Services 47 0 Panasonic Broadcast Systems 20 -21 0 Professional Cards 73 D The Research Group Front, Second Cover 0 Cecil L. Richards, Inc. 67 D Robert W Rounsaville & Associates 680 Satellite Systems Engineering, Inc. 54 0 Services Directory 72 o South Star Communications. Inc. 51 0 Syndicast Services 30 0 Television Videotape Satellite Communications 46 0 USTV 39 0 World Events Productions, Ltd. 11 K/5/NL-TV MONOLIC/W OLAWa// /SiASJ1L/STC/yOSEN TAW MOST' AGWEESS/VEALLY EN TELEVISION.. sLAIia_ owiLIrsLaia_ Television KHNL-TV and Blair Television welcome you to Hawaii. KHNL TV, Channel 13, is King Broadcasting's new station in Honolulu. CC1osedCi: ratify rate increase for exhibit space. are seeking to regain leverage by making Heat's on Costs would be raised by $1 to $17 per square demands when cable operators ask to Speculation on how FCC will resolve foot for Dallas Convention Center's upper transfer franchises. must -carry issue increasingly suggests exhibit level and $15 for lower level. That some cities have found new presence of more tractable Chairman pressure point was evident during sale of Group W Cable to five MSO's this year. Mark Fowler than had once seemed likely. Wold's inside track Although Fowler clearly finds Washington communications attorney reimposition of any must -carry rules For satellite programing distributor Aaron Fleischman, who handled distasteful. feeling is that pressure from looking for new business, plum of fall franchise transfers for Group W. said some broadcasters. as funneled through members season is Fox Broadcasting's Late Show cities were calling in consultants, and of Congress. may be greater than he with Joan Rivers, which is to compete demanding all sorts of information thinks sensible to resist. So thinking is with NBC's Tonight Show with Johnny turning once -routine job into process that, as he has done on some other issues Carson and become cornerstone of resembling franchise renewal. Group W necessary approvals. he that became hotly controversial-like Fox's "fourth network." Indications last managed to win work and some network financial interest and syndication week were that business would go to Wold said, but it required extra rules- Fowler will back off.