DOING IT RIGHT 2009 Report to the Community Table of Contents Organizational1 Highlights Leadership Volunteers 7 days that The Greatest Outdoor Show 4 Stampede Royalty 10on Earth lasts each July. 23 24Employees Sponsors26 Stampede Champions days that365 The Calgary Stampede 30 contributes to the community each year. Government Partners 31 Financial Reporting 1,296,000 People in the Greater Calgary area influenced by the Stampede. (that is, the total population of Calgary and surrounding area in 2009 according to the City of Calgary/Calgary & Region Economic Outlook 2009–2019) 32Auditors’ 34 Report Consolidated 35Financial Statements Notes to Financials 38 2009 ORGANIZATIONAL HIGHLIGHTS (L to R) Dr. David Chalack, President and Chairman of the Board; Vern Kimball, Chief Executive Officer As this year’s parade marshal Mike Holmes says, “Make a difference. Live with integrity. Make it right.” We did just that in 2009, despite a global economic downturn. For our volunteers, our employees and our community partners it was certainly a year of which to be proud. We enjoyed many “firsts” in 2009: In May there was a capacity crowd at the Grandstand for the only Canadian stop on the tour of the Red Bull X-Fighters, the world’s best free-style motocross series. BMO became a Champion-level sponsor in June with the official opening of the Roundup Centre expansion. The entire facility, with a capacity of 265,000 square feet, is now called the BMO Centre and BMO joins our other Champion-level sponsors: Bell, Budweiser, Coca-Cola, Enmax, GMC and TransAlta. The first vehicular cable-stay bridge in Alberta was completed in June. This environmentally friendly structure and the nearby underpass opened access to 25th Avenue S.E. This was a key step toward realizing our plans for Park development. 1 2009 ORGANIZATIONAL HIGHLIGHTS In September, we hosted the 2009 WorldSkills Calgary Again we invited everyone to “Come Down and competition, the largest event of its kind in the world. Get Away,” offering targeted ticket packages and using exciting new social media tools. Special funding Les McIntyre enjoyed his first year as the new voice from the Government of Canada helped us expand of the GMC Rangeland Derby, calling from the Eye in our marketing efforts within Canada and international the Sky, “There’s the horn and the charge is underway!” markets. as the horses and wagons rounded the barrels. This year we introduced “Semi-Final Saturday” to the For the first time in our history, prize money for our GMC Rangeland Derby; adding excitement for the fans rodeo topped $2 million and attracted the strongest and opportunity for the 36 drivers, all competing for field of rodeo superstars ever, drawing 40 reigning their share of the over $1.1 million in prize money. and past champions. The Grandstand Show ignited the stage with a whole The Canadian Professional Rodeo Association recognized new look and feel, featuring top-level performers from the Stampede Ranch as Stock Contractor of the Year and near and far and showcasing our talented Young Canadians. awarded us all three individual bucking stock awards. Each evening was brought to a spectacular close with For a record tying sixth year, Grated Coconut was named the fireworks finale, TransAlta’s Light Up the Night. Canadian and World Champion Bareback Bronc. “(The 2009 Grandstand Show) looks and feels like The 2009 Calgary Stampede Cutting Horse Futurity, the movie Moulin Rouge on steroids…it’d be a big presented by Wrangler in October, was a participating mistake to miss it.” —The Calgary Sun event in the World Finals of the National Cutting Horse Association 6666 Ranch World Series of Cutting. As always, our agriculture programs were a great success. From hands-on learning experiences such as Ag-tivity in the City to world championship competitions Our annual community celebration, The Greatest in blacksmithing and auctioneering, our agricultural Outdoor Show on Earth delighted more than one events connected urban and rural communities in fun million people who visited the Park. Seven days of and educational ways. rain did not dampen spirits as new programming and iconic events gave our visitors more value than ever. The Rocktagon made its worldwide debut in the Bell GetAway, providing music and video fans with a new Mike Holmes, Canada’s “most trusted contractor”, best kind of sensory playground and indoor sanctuary. known for his television show, “Holmes on Homes”, BMO Centre housed the Western Oasis, a showcase of was our Parade Marshall. His ties to WorldSkills and his art, food and wine. The Midway Circus brought with it mantra “Make it right” made him a natural choice. the Flying Fools, extreme motocross and celebrity pig races. Free entertainment at the Coke Stage included “I truly believe in building a lasting future and top North American entertainers, including Disney’s restoring the dreams of the past, something the High School Musical: Summer Celebration! Stampede has been representing for almost a century.” —Mike Holmes 2 Oilman J.C. Anderson set another record for us when The Fifth Annual Western Legacy Awards honoured he bid an unprecedented $135,000 for the original members of the community who have made a personal artwork for the 2010 Stampede poster. The stunning commitment to preserve western heritage. James Owen, Don Oelze oil painting of Outlaw, one the Stampede author of “Cowboy Ethics” and “Cowboy Values” and most famous bucking bulls, was unveiled at the Western this year’s guest speaker, shared his 10 principles to Showcase Art Auction. live by. We initiated meetings with a number of animal interest groups so that we might better understand their The Stampede served our community in many other concerns and communicate to them our deep sense ways this year, focusing on promoting and preserving of responsibility toward and care of our animals. our western heritage and values: In the late fall our volunteers and employees outdid themselves to host an efficient and friendly H1N1 We also recognize with deep gratitude our sponsors vaccination clinic at the Park. and government and community partners; thank you for your unwavering support and encouragement. “Once again, the Calgary Stampede demonstrates their grace and leadership. In 2007, they We close by recognizing you, our volunteers and volunteered the grandstand to house homeless employees, who deliver exceptional experiences and Calgarians during the coldest part of the programs for our guests all year. Your passion and winter. Now they are providing comfort and dedication guarantee continued success. Our reputation much-needed organization, along with cartoons is exceptionally strong; our audiences tell us we are a and hot chocolate, for parents and kids lining vital part of what makes Calgary unique. And finally, despite challenging times, our collective efforts generated up to be vaccinated. Thank you to the Calgary net income of $2.4 million. Stampede–you are a class act.” —Email from a Calgarian Together we did it right! We hosted hundreds of social, business and entertainment events at our year-round facilities. For the fifth year running, the Palomino Room was given the Consumer Choice Award for favourite banquet/ reception hall. We value our longstanding relationships Vern Kimball, Dr. David Chalack, with event planners and with corporate Calgary; these Chief Executive Officer President and Chairman diverse activities generate ongoing economic value for of the Board local business. 3 2009 LEADERSHIP 2009 Board of Directors (Sitting, left to right) Michael Casey, Vice-Chairman; Dr. David Chalack, President and Chairman of the Board; Bob Thompson, Vice-Chairman. (Second row, left to right) George Brookman (Immediate Past President), Wynne Chisholm, Roc Spence, Sally Holman, Mike O’Connor, Ald. Linda Fox-Mellway, Jackie Engstrom, Bob Taylor, Glenn Street, Teri McKinnon, Rob Laidlaw. (Back row, left to right) David Sibbald, Gordon Bussey (retired April 2009), Allen Hagerman, Ald. Joe Connelly, Bill Gray, Byron Hussey, John Copithorne, Cam Clark, Steve McDonough, Wee Yee. Missing: MP Lee Richardson, MLA Len Webber (retired October 2009), MLA Dave Rodney, Mayor David Bronconnier. 4 2009 Elected Officers (Left to right) Michael Casey, Vice-Chairman, Dr. David Chalack, President and Chairman of the Board, Bob Thompson, Vice-Chairman. 2009 Executive Management Team (Standing, left to right) Paul Rosenberg, Vice-President, Programming, Paul Harrison, Vice-President Administration and Chief Financial Officer, Laurie Schild, Vice-President, Marketing and External Relations, Vern Kimball, Chief Executive Officer. (Sitting, left to right) Doug Armitage, Vice-President, Business Development, Warren Connell, Vice-President, Operations and Park Development. 5 2009 LEADERSHIP 2009 Officers Past Presidents 2009 Patrons Chalack, Dr. David Allan, J.S. (Steve) Her Excellency The Right The Honourable President and Chairman Church, R.B. (Bob) Honourable Michaëlle Jean Norman L. Kwong of the Board Copithorne, W.H. (Danny) C.C.,C.M.M., C.O.M., C.D. C.M., A.O.E. Cross, D.J.A. (Donald) Governor General of Canada Lieutenant Governor Brookman, George Dinning, R.S. (Bob) and Commander in Chief of Alberta Immediate Past President Jarvis, C.S. (Roger) of Canada Casey, Michael Laidlaw, R.W.A. (Bob) The Honourable Vice-Chairman Matthews, R.C. (Rob) The Right Honourable Ed Stelmach Moore, W.K. (Ken) Stephen Harper Premier of Alberta Thompson, Bob Pearce, H.G. (Gordon) P.C., B.A., M.A. Vice-Chairman Steen, J.A. (Jack) Prime Minister of Canada The Honourable Kimball, Vern Wilson, J.D. (Don) George Groeneveld Chief Executive Officer Young, R.A.M. (Bob) The Honourable Gerry Ritz Minister of Agriculture P.C., Minister of Agriculture and Rural Development, Armitage, Doug and Agri-Food and Minister Government of Alberta Vice-President, for the Canadian Wheat Board, Business Development Government of Canada His Worship Connell, Warren David Bronconnier Vice-President, Operations Mayor of Calgary and Park Development Harrison, Paul Vice-President, Administration and Chief Financial Officer Rosenberg, Paul Vice-President, Programming Schild, Laurie Vice-President, Marketing and External Relations Honorary Life Directors Abercrombie, L.A.