THE AMERICAN LEGIONMAGAZINE 20C-APRIL 1964 THE BATTLE OVER TV RATINGS A CONGRESSIONAL LOOK AT HOW YOUR TV SHOWS ARE CHOSEN/BY RICHARD FINN A 5-YEAR STOCK MARKET BOOM AND HOW TO INVEST IN IT/BY RICHARD RUSH How Francis Scott Key Wrote An Early View of the THE STAR-SPANGLED BANNER 1964 KENTUCKY DERBY F#££f\t you order NOW! 2 LEAKPROOF FLOATING COMPLETE FISHING OUTFITS TACKLE BOXES NATIONALLY ADVERTISED 1964 MODELS 3 2 LOADED TACKLE DOXES • 41 DEADLY LURES EXPERTLY BALANCED RODS AND REELS ^ ARGOSY d/recj-drTvT sel ECTED FOR YOU BY EXPERTS. This choice fish-getting tackle, used by experts, MONEY BACK GUARANTEE! contains nationally famous brands. Each item carefully chosen—everything you need NIRESK DISCOUNT SALES • Chicago 11, III. .Dept. fimi for all types of fishing. Deadly lures that are all time favorites. A veteran angler or an ORDER TODAY! If you're not 100% pleased we'll occasional fisherman can be proud of this precision-built kit. 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W., TORONTO 1, ONT. NIRESK DISCOUNT SALES ^esk°!nd CHICAGO 11 See Page 45 For Additional Coupon To Order This 411 Pc. Fishing Set ; The American APRIL 1964 LEGION Volume 76, Number 4 POSTMASTER: Send Form 3579 to P.O. Box 1055, Magazine Indianapolis, Ind. 46206 The American Legion Magazine Contents for April 1964 Editorial & Advertising Offices 720 Fifth Avenue New York, New York 10019 COMMUNISM'S "EMANCIPATED" WOMEN 5 Publisher, James F. O'Neil BY CHRIS CLIFFORD Editor Robert B. Pitkin little 'picture story from behind the Iron Curtain. A Art Editor Al Marshall YESTERDAY—THE KEY TO TODAY AND TOMORROW 6 Associate Editors John Andreola BY NATIONAL COMMANDER DANIEL F. FOLEY Roy Miller James S. Swartz Some straight talk about the importance of giving our children Production Manager a grounding in American history. Ralph Peluso Copy flditor THE SHOT THAT WAS HEARD AROUND THE WORLD 7 Grail S. Hanford Contributing Editor A pictorial feature abcut a day in Pete Martin another April a long time ago. Circulation Manager Dean B, Nelson Indianapolis, Ind. HOW YOUR TV SHOWS ARE CHOSEN 12 Advertising Director BY RICHARD P. FINN Robert P. Redden Midwestern Adv. Sales What we learned from Congressional hearijigs on Office 35 East Wacker Drive the networks' method of guessing who's Chicago, 111. 60601 watching what channel. Washington Sales Office Jack L. Spore 1608 EC. St. N.W. FRANCIS SCOTT KEY AND THE STAR-SPANGLED BANNER 14 Washington, D.C. 20006 BY JOSEPH SCHOTT The author of our National Anthem, how he wrote it, CHANGE OF ADDRESS: Notify Circulation Dept., P. O. Box 1055, and the history of the song from 150 Indianapolis, Ind., 46206 u^ing Post Office years ago until today. Form 3578. Attach old address label and give old and new addresses and current membership card number. Also be sure to AN EARLY VIEW OF THE 1964 KENTUCKY DERBY 18 troiify your Post Adjutant. BY JAMES PETER BLACK All about the three-year-old horses that looked the The American Legion best as the winter ended—for you to Publications Commission: Dr. Charles R. Logan, Keokuk, Iowa have by your on 2. TV May (Chairman); Adolph F. Bremer, Winona, Minn. ( Vice Chairman ) ; Lang Armstrong, HOW THEY TRANSLATE THE BIBLE Spokane, Wash.; Charles E. Booth, Hunting- ton, W . V a. ; John Cicero, Swoyerville , Pa. INTO 1,202 LANGUAGES 20 E. J. Cooper, Hollywood, Ela. ; CI ovis Cope- BY PETE MARTIN land, Morrilton, Ark.; Paul B. Dague, Down- ingtown, Pa.; Raymond Fields, Guymon, Okla.; D. An interview with Dr. Eugene Nida, top linguist of a world-wide Chris Hernandez. Savannah, Ga. ; George Sumter, S. Edward treth, La network of Bible translators for the American Bible Society. Levy, C; Longs folia, Calif.; Frank C. Love, Syracuse, N. Y.; Morris Meyer, Starkville, Miss.; Robert IS STRICT FEDERAL CONTROL OVER CIGARETTE Mitchler, Oswego, III.; Harry H. S chaffer, Pittsburgh, Pa.; Harold A. Shindler, Lafayette, Ind. ; SMOKING NECESSARY? 24 William F. Taylor, Greensburg t Ky. Benjamin B. Truskoski, Bristol, Conn.; Robert TWO SIDES OF A NATIONAL QUESTION H. Wilder, Dadeville, Ala. Edward McSweeney, trmonk, N. Y. (Consultant) pro: REP. JOHN J. RHODES (R-ARIZ.) con: REP. HAROLD D. COOLEY (D-N. C.) The American Legion Magazine is published monthly at 1100 West Broadway, Louisville, A LONG LOOK AT THE STOCK MARKET 26 Ky., by The American Legion. Copyright 196 1 The American Legion. BY RICHARD H. RUSH by Second-class postage paid at Louisville, Ky. Price : single copy, yearly subscription, $2.00. There's a long stock rise ahead, says this analysis of short 20 cents ; and long term investing. Order nonmember subscriptions from the Cir- culation Department of The American Legion, P.O. Box 1055, Indianapolis, Ind. 46206 BASEBALL STARTS APRIL THE SOMETHINGTH 28 Editorial and advertising offices: 720 5th Ave., BY HAROLD DUNN New York, N. Y. 10019. Wholly owned by The American Legion, with National Head- Out of the exam papers of children comes a whole quarters at Indianapolis, Ind. 46206. Daniel new look at American sports. F. Foley, National Commander. Departments Publisher's Representatives West Coast Arden E. Roney & Assoc. LETTERS TO THE EDITOR 2 BOOKS 37 Los Angeles & San Francisco, Calif. EDITOR'S CORNER 4 PERSONAL 43 Northwest The Harlowe Co. DATELINE WASHINGTON 8 ROD & GUN CLUB 46 Seattle, Wash. 98101 Southeast VETERANS NEWSLETTER 29 LEGION SHOPPER 55 The Dawson Co. NEWS OF THE AMERICAN LEGION 31 PARTING SHOTS 60 Miami, Fla. &. Atlanta, Ga. Detroit Manuscripts, artwork, cartoons submitted for consideration will not be returned unless a self-addressed, Arden E. Roney & Assoc. stamped envelope is included. This magazine assumes no responsibility for unsolicited material. Detroit, Mich. THE AMERICAN LEGION MAGAZINE • APRIL 1964 CAN WE RELIBERATE THESE? sir: Do any of your readers have a Ger- LETTERS TO THE EDITOR man saber engraved: "Erich Deis, Leutnant, R Schweldevetn, F.R.F., 7th R Inf. Oberbefehlshaber Der Wehr- meracht?" It belongs to Herr Erich Deis, Letters pubVshed do not necessarily ex- THE WINTER OLYMPICS proprietor of the Anker Hotel at Ander- press the policy of The American Legion. Keep letters short. Name and address must sir: Three cheers for our wonderful nach on the Rhine. He won it for ex- furnished. Expressions opinion and be of magazine which, in its December issue, cellence in military competition. He was reques's for personal services are appreci- at the ated, but they cannot be acknowledged or shed light in advance on the defeat of Russian front when our WW2 ansioered, due to lack of magazine staff for our valiant Olympic performers at the troops occupied Andernach. The Amer- these purposes. Requests for personal serv- ican Provost Marshall required all ices which may be legitimately asked of winter Olympics ("Why We Deserve to Ger- The American Legion should be made to Lose the Olympics," by Irving Jaffee.) man firearms to be deposited with him Servic. Officer or ynur state y mt Post for safekeeping. Deis' (Department) American Legion Hq. Send I enclose a column from our Cumber- mother deposited letters to the editor to: Letters, The land (Md.) Sunday Times, for Feb. the saber in good faith, though only fire- American Legion Magazine, 720 5th Ave- 8, arms were required. The saber disap- nue. New York, N. Y. 10019. by J. Suter Kegg, in which he gives full peared credit to Mr. Jaffee 's article for calling with the departure of our troops. the turn three months earlier. The saber is of great sentimental value JFK & THE LEGION Raymond J. Miller to Deis and his family. If anyone knows sir: In Life Magazine's memorial issue Lonaconing, Md. its whereabouts he would appreciate di- to JFK, it quotes our late President as rect correspondence with him: Herr saying in a House speech in 1949: "The Mr. Kegg's column gave Cumberland Erich Deis, Anker Hotel, Andernach on leadership of The American Legion has the Rhine, Germany. Times readers a detailed summary of not had a constructive thought for the Fred L. Mr. Jaffee's article on our December Walker benefit of this country since 1918." What Alexandria, pages, showing how we throw Ameri- Va. prompted him to say this? can amateurs against professionals Robbins sir: While in St. Vith, Belgium, William C. from Russia and other countries in the dedicat- Qiiincy, Mass. Olympics. ing the 106th Division Memorial, the ( mayor asked my help in returning a Self-confessed ignorance, which Life "Chaine due Roi," which disappeared CORRECTION failed to report. In a powerful pro- from a wardrobe in St. Vith in WW2, and Legion speech in 1960, Mr. Kennedy sir: In November you referred to the which a GI, with an MP, was later seen Hospital said: "I have learned a great deal about Veterans Memorial at Quezon packing in a box.