NEWSLETTERS ATLANTA CHAMBER OF COMMERCE 1979-1981 CHA^rf 'A •^53^ ^0GR4^ 5? RE?0 Acting Today Shaping Tomorrow 1979 Program of Work 1978 Report Atlanta Chamber of Commerce TABLE OF CONTENTS Who We Are. .Page 2 President's Message _ Page 3 1979 Objectives _ Pages 4,5 Economic Development Pages 6,7 Marketing/ Communications . Pages 8,9 Public Affairs and Area Councils Pages 10,11 Membership Division- Page 12 Forward Metro Atlanta Page 13 Membership Services Page 14 Executive and Finance Page 15 1979 Leadership. Page 16 The Atlanta Chamber of Commerce is committed deeply to the economic and social development of the Atlanta region. It acts Who We Are: as a bridge to new commercial and industrial development. It is the marketer of the community-locally, nationally and inter­ nationally. And, it acts as an important link between govern­ ment and community at the grassroots level. Our 3,600 member firms represent a wide variety of metro Atlanta's people and professions. Some 80 per cent are small to moderate in size, while 20 per cent are among the largest in the Southeast and the United States. This Progress Report and Program of Work is prepared to give our members and the public a detailed understanding of Cham­ ber activities during 1978 and our plans for 1979. This year's theme,"Acting Today-Shaping Tomorrow," indi­ cates both a reflection of past accomplishments and current President's goals. • In 1978 your Chamber of Commerce represented the City Message: in over 30 new and continuing air route cases before the Civil Aeronautics Board. Ten air routes have been instituted including Atlanta-London and Atlanta-Brussels routes. • Forward Metro Atlanta advertising set a new course for areawide marketing with the use of full color and some double page advertising in the New York Times, Business Week and other major national and THE NATIONAL LIBRARY BINDERY CO. international publications. More than 500 new 2395 PEACHTREE ROAD. N. E ATLANTA. GEORGIA 303O5 prospects have responded to date. BUCKRAM ARRANGE LETTERING • Some 200 businesses were assisted in relocating or (Specify Color AS DESIRED ON SPINE establishing these businesses in metro Atlanta. More by number) than 600 additional prospects have been contacted and are being served. Us • A new public-private jobs program, (PIC-NAB ATLANTA) was established to assist private industry in matching unemployed/underemployed people with job training and employment opportunities. 'Please Check" • Trade missions from 25 foreign nations were hosted Covers In • and a Chamber-sponsored economic mission visited Out o Belgium, France, Germany and Switzerland. • Our Legislative Action Committee ranks have Index Front • swelled to more than 650 members and our Congres­ Bock • sional and Local/County Government Liaison Committees have improved communication be­ Ads In a tween the public and private sectors. Out • • Our Area Councils have worked to improve the image and function of the taxicab industry; Bind Regular Way upgrade signage and traffic patterns at the air­ Bind Intact port; sponsored candidate forums; enhanced the Bind Imperfect planning process for the Peachtree Street area and improved communications among our diverse Sample Sent membership. *Rub on File (at Bindery) In the year ahead, with your continued support, we will build on "Keep A Rub these past accomplishments and direct our full attention on (at Bindery) to the goals presented in this 1979 Program of Work. 1st Time Bound The results will mean more jobs, greater economic vitality and By Nat'l a better life for all Atlanta area citizens. Do Not Trim Edges • ^ Lettering: Follow Old Spine • Cross Spine • On Front Q Lengthwise • Gold • Black • White • Send two copies of binding slip Insert Stubs For with volume. Missing Pages • Original slip must accompany volume •Pattern returned for correction. Robert W. Scherer, 1979 Atlanta Chamber of Commerce President 1979 Overall Objectives Economic Development Create a stable, healthy economic climate; generate more jobs by attracting new busi­ ness, especially light labor-intensive indus­ tries; promote minority business develop­ ment; develop new domestic and interna­ vl» tional air routes; attract international busi­ ness and investment; conduct economic research and publish findings. f? ,1 §r_. Economic Development Marketing/Communications Inform specific audiences about Chamber programs through communications ave­ nues including: news conferences, produc­ tion and distribution of multi-media and film presentations, development of newcomer information packets, provision of press in­ formation and materials, bi-weekly mem­ bership newsletters and public service campaigns. 3 § • • : Public Affairs Represent the concerns and needs of the metropolitan Atlanta business community to local, state and national elected officials and agencies. Enhance the quality, delivery and financing of necessary government services. Continue to work with state and local educators to improve public education and vocational and tech­ nical education. Seek continued rapid and surface transportation improvements in the metro area. Area Councils Facilitate broad member input and involvement in local and regional business and community issues and serve as a link to other business and civic associations. Membership Broaden base of membership and support for Chamber programs and ensure delivery of quality services and benefits to members. 1978 Results • Worked with 696 business expansion/ relocation prospects and responded to hundreds of additional inquiries Economic generated by ad campaign. More than 200 corporations relocated or established facilities within the metro area. Development • Completed ten air route proceedings, bringing first competitive nonstop service to eight cities, first nonstop international service to Atlanta-London and Atlanta- Division Brussels, and first nonstop service along three new domestic routes. In addition to formal route proceedings, assisted international and domestic air carriers researching Atlanta service. Also, continued to monitor airport facilities development through the Chamber's Aviation Task Force. • Conducted successful economic missions to Montreal and Toronto (more than 100 companies represented at mission-sponsored luncheons). Follow-up contacts were made with all attendees. • Organized Western European economic mission, meeting with more than 200 key business leaders in Belgium, Germany, Switzerland and France. • Hosted annual Red Carpet tour in Atlanta for some 40 key national corporate executives. (Follow-up contacts have been made with all participants). • Hosted seminars on business opportunities in Jamaica and Nigeria. • Provided assistance to 25 economic missions from other countries and more than 150 international business visitors. • Co-sponsored three energy conservation seminars through the Chamber's Energy Task Force and the State Office of Energy. • Participated in apparel industry coordinating committee along with Central Atlanta Progress, Mayor's Office of Economic Development, Atlanta Economic Development Corp., and the Atlanta Apparel Mart. Summerour & Associates, apparel consultants, were commissioned to study Atlanta's assets and liabilities for attracting the apparel industry. Local manufacturers participated in developing a marketing strategy for 1979 implementation. • Strengthened working relationships with the Atlanta Economic Development Corporation, Mayor's Office of Economic Development, county governments, state departments and area chambers of commerce to coordinate economic development strategies. • Expanded the Minority Purchasing Council membership to 45 firms. Reported purchases in excess of $29 million. • Co-sponsored Minority Business Awareness Week, Oct. 15-20, to highlight strides of area minority businesses and sponsored the second annual Minority Trade Fair, where mi­ nority firms completed $245,903 in purchases from business representatives. • Sponsored two sales training seminars, for some 40 minority business representatives. • Researched and published 18 publications on the economy and environment of the Atlanta area. • Mailed Atlanta Magazine to 1,000 key corporate prospects each month and published three economic development newsletters for 2,000 key national prospects and real estate executives. • Hosted reception for local commercial and industrial realtors to detail the Chamber's economic development services. • Established Full Employment Task Force which surveyed member firms, analyzed current job market and categorized types of training availale in the Atlanta area. The effort resulted in the establishment of the Private Industry Council/National Alliance of Business (PIC/NAB). Operating with federal funds, PIC/NAB's goal is private sector jobs for the area's hard-to-employ. 1979 Programs • Continue strong emphasis on domestic economic development prospects, focusing on largest companies and light, labor-intensive, industrial prospects. • Conduct six economic development missions, including four to major US cities, and overseas missions to the United Kingdom and the Far East, utilizing Atlanta's key business and government leaders to meet with top business prospects. • Process the 20-30 air route cases involving Atlanta that are expected to be brought before the Civil Aeronautics Board. • Provide visiting international business groups and individuals with current economic data. At least 20 economic development groups and 200 individuals are expected. • Monitor energy research and development and promote conservation