Mitchells & Butlers plc 27 Fleet Street Alcohol and Social Birmingham B3 1JP Tel: +44 (0) 870 609 3000 Fax: +44 (0) 121 233 2246 www.mbplc.com/socialresponsibility Responsibility Policy Mitchells & Butlers - Alcohol and Social Responsibility Policy 2007 Introduction As the leading operator of around 2,000 In recognition of the implementation of managed pubs and pub restaurants in the UK, this policy, Mitchells & Butlers is pleased Policy Highlights Mitchells & Butlers is committed to leading to have been awarded the title of Britain's ! ! best practice in the responsible retailing of Most Responsible On-Trade Drinks Retailer The Company is committed to the We do not offer any incentives alcohol. at the inaugural Responsible Drinks responsible retailing of alcohol and to our customers to drink irresponsibly Retailing Awards. recognises that it is a fundamental part ! Our staff can easily access information We operate in a highly regulated industry and of what we do, every day recognise that attached to the grant of our Across the country, individual pubs have about units of alcohol and alcohol by ! licences is the primary obligation to ensure gained recognition from city councils and We do not serve alcohol to anyone whom volume in order to provide that the responsible operation of our premises at the police for running a safe and we believe to be intoxicated information to guests all times for guests, staff and the wider responsible business via the 'Best Bar ! ! community. None' award scheme. We do not serve customers whom we We value and respect the partnerships believe to be under 18 - nor to anyone our managers have with local Mitchells & Butlers has had a comprehensive We are always mindful of our duty of care whom we suspect of passing alcohol to authorities policy for the responsible sale of alcohol since as a retailer of alcohol and, through under 18s ! Our senior managers are actively 2000. This policy aims to ensure that all of our training and the use of our own and trade ! licensed premises are operated responsibly, association-produced materials, we are If a customer looks under 21 we will ask involved in setting industry standards safely and within the parameters of the law, able to implement initiatives aimed at for a recognised form of ID and lead by example and provide an inclusive environment for the combating under age and irresponsible ! sensible, controlled consumption of alcohol. drinking. We do not permit promotions limited to very short periods of time such as happy hours Alcohol and Social Responsibility Policy 1. Mitchells & Butlers is committed to operating 2. Mitchells & Butlers will at all times observe the all of its licensed premises responsibly, safely law with regard to the sale of alcohol and all and within the law. We support the four prime other products by: objectives of the Licensing Act 2003: ! Not serving guests who are intoxicated ! The prevention of crime and disorder ! Not serving alcohol to people who are under ! Public safety 18 years old and, where there is any doubt, ! The prevention of public nuisance following our Operational Guidelines for under 18s (attached) ! The protection of children from harm ! Not serving alcohol to customers who are over and we seek always to work closely and 18 but whom we believe may be passing their constructively with the key authorities, purchase on to under 18s. We welcome all including Police, Fire, Environmental Health moves towards the introduction of a nationally and Local Authorities, in pursuit of these recognised, mandatory proof of age card. A objectives. statement of the Company's responsibility The Company does not operate any 24 hours towards under 18s is available on our website licences. www.mbplc.com ! We support regional crime and disorder Supporting 'test purchasing' conducted by partnerships and aim to participate fully in the police and licensing authorities as a way of drive against 'binge drinking' and its related helping to enforce the law effects, as outlined in the Alcohol Harm ! Observing all other conditions of licensing law Reduction Strategy for England. It is Company policy for all managers to join and support a local 'Pubwatch' scheme if one exists. Mitchells & Butlers - Alcohol and Social Responsibility Policy 2007 Introduction As the leading operator of around 2,000 In recognition of the implementation of managed pubs and pub restaurants in the UK, this policy, Mitchells & Butlers is pleased Policy Highlights Mitchells & Butlers is committed to leading to have been awarded the title of Britain's ! ! best practice in the responsible retailing of Most Responsible On-Trade Drinks Retailer The Company is committed to the We do not offer any incentives alcohol. at the inaugural Responsible Drinks responsible retailing of alcohol and to our customers to drink irresponsibly Retailing Awards. recognises that it is a fundamental part ! Our staff can easily access information We operate in a highly regulated industry and of what we do, every day recognise that attached to the grant of our Across the country, individual pubs have about units of alcohol and alcohol by ! licences is the primary obligation to ensure gained recognition from city councils and We do not serve alcohol to anyone whom volume in order to provide that the responsible operation of our premises at the police for running a safe and we believe to be intoxicated information to guests all times for guests, staff and the wider responsible business via the 'Best Bar ! ! community. None' award scheme. We do not serve customers whom we We value and respect the partnerships believe to be under 18 - nor to anyone our managers have with local Mitchells & Butlers has had a comprehensive We are always mindful of our duty of care whom we suspect of passing alcohol to authorities policy for the responsible sale of alcohol since as a retailer of alcohol and, through under 18s ! Our senior managers are actively 2000. This policy aims to ensure that all of our training and the use of our own and trade ! licensed premises are operated responsibly, association-produced materials, we are If a customer looks under 21 we will ask involved in setting industry standards safely and within the parameters of the law, able to implement initiatives aimed at for a recognised form of ID and lead by example and provide an inclusive environment for the combating under age and irresponsible ! sensible, controlled consumption of alcohol. drinking. We do not permit promotions limited to very short periods of time such as happy hours Alcohol and Social Responsibility Policy 1. Mitchells & Butlers is committed to operating 2. Mitchells & Butlers will at all times observe the all of its licensed premises responsibly, safely law with regard to the sale of alcohol and all and within the law. We support the four prime other products by: objectives of the Licensing Act 2003: ! Not serving guests who are intoxicated ! The prevention of crime and disorder ! Not serving alcohol to people who are under ! Public safety 18 years old and, where there is any doubt, ! The prevention of public nuisance following our Operational Guidelines for under 18s (attached) ! The protection of children from harm ! Not serving alcohol to customers who are over and we seek always to work closely and 18 but whom we believe may be passing their constructively with the key authorities, purchase on to under 18s. We welcome all including Police, Fire, Environmental Health moves towards the introduction of a nationally and Local Authorities, in pursuit of these recognised, mandatory proof of age card. A objectives. statement of the Company's responsibility The Company does not operate any 24 hours towards under 18s is available on our website licences. www.mbplc.com ! We support regional crime and disorder Supporting 'test purchasing' conducted by partnerships and aim to participate fully in the police and licensing authorities as a way of drive against 'binge drinking' and its related helping to enforce the law effects, as outlined in the Alcohol Harm ! Observing all other conditions of licensing law Reduction Strategy for England. It is Company policy for all managers to join and support a local 'Pubwatch' scheme if one exists. 3.Mitchells & Butlers operates a Responsible 4. In relation to the drinks we serve: I. Mitchells & Butlers' Responsible Pricing Pricing and Promotions Policy for all alcoholic ! Anti-drink/drive activities are encouraged and Promotions Policy drinks, the guiding principles of which are: and supported and a range of soft drinks All promotional activity will comply with the # Free drink vouchers are acceptable only ! To offer guests real service and real value is available Portman Group's Code of Practice and will if redemption is limited to one per person, at fair, competitive prices ! Tap water is offered free of charge therefore avoid: to be detailed in print on the terms and ! conditions of the voucher, and team To seek to encourage increasing numbers ! ! Association with anti-social behaviour or There will always be a choice of soft drink members are briefed in advance to be of guests to visit and return to Mitchells at less than the price of a pint of beer, even violence & Butlers pubs, rather than to seek to vigilant for any perceived abuse of the during promotions or where discounts are ! Appealing particularly to under 18s rather encourage increased consumption by offer's terms and conditions offered than to adults individual guests during any one visit ! ! ! ! Mitchells & Butlers uses toughened glass Purchase by or sale to under 18s No unreasonable price based volume To ensure guests are offered choice and widely and reviews usage on a regular basis value without inducements to drink to excess ! Association with illicit drugs inducements. For example: ! All of our pubs and pub restaurants serve ! ! Suggestion that alcohol can enhance mental # Shared drink serves such as cocktail Mitchells & Butlers is an active member of 175ml measures of wine as a standard size.