THE MACARONI ,JOURNAL Volume 65 No.9 January, 1984 ------ The [?@QiIl O@[? [J) [) ~D [) ,\AacarOtli Jour 1 \ ,I 65 '" .. , 'II, \ • o [)cs0\3[)[j@o 0 0 " 9 I ', .. ,/' " . /1 • • '" /. I • • \/ I ,' , " If . \ . , ' .. " . ~" , 7~j.l . ~''''' ' " I 'n I 'll " I ' " Soup'. On , 1\ .,Im·" , .'. \ 1 IL ,,', . ,' I ' '" ,1\,,' , \ ,Tt ,,·. ~ II I , " " . " I I 11. ,11 . ' . ,". \1 I , " " , 1, , I '",', n \1. II " " (, ' ''. I' 1< " ,1 / '" I "I I ' .. !! .• mH ' " \ \ . , I U \ ..· , ", I'" '' \ \, , 'h' , , , IUI. ." II \\ .. • • '" " I , ,-..1 I \\ , ~, .! 1,·10 .. \ \ . ,1 . rh. l . "1II1t I 11 .11 \ . ~I ' ''''I' "III U \\ 1111 . 1" \I , 1 '11 ,11 1". " ,.1 I ' ~ I Ul I," " ., I" , '" \1 " " ',': I< , . • 1- :. , L , " ~,j.: . II . ' ..... ,.' , ' ' " ' .' ~ ," •• r· ~ '" ", " " \ 0 e ' . ' ." . ,,' ,.t • • • " ~ ' • P C !;o • , " " " I' ,'" " • 1\ .• ta/1bday's All-Amencan Light enough for Amenca's new .on· for fun. Apowl'rhousc of n( ness gent'mUons.lmla! Made 1983 HIGHLIGHTS AND OUTLOOK FOR 1984 nul l lion In all shapes and sizes. best from Amber Mills \enezla ",II in one or two brlnds surfKinl IS appears.. We know it can never C Ill­ pel< wiIh dry In volume beel... 01 HIIlI In enelW-produclng carbo· No. J Semolllla. hnpena Ollnnll survivor bnnds. hlill lies. Lower In calones Ihan Gmlluk,rorCn-slaJ Faney Dunnn Ocnrril: Ind priVite label pata prodllClioa and handUOi limillli ... Howcvu, ill lpPtarlnCC means lUI mal . ' popularwelghl-rontroJ P-d(ell( F1our. Mal<csureYllur brands developed lOme soI'lncH in people an mar< _Kious 01 pasIII .... bod'. A fellable source of Iron pasta prodlll'ts are as n( as (he 1983. This is no doubt lhe .....11 01 .hal hal ... 10 be p>d. Oa balan .• I and larn-(o-g<:IIk"lmlplex crowds t hey feed. Shape 'em up "ronl promotioaaI activit)' on branded am more optimistic for '14 tbln I A'll lilall.lns. RJsta! E~nt enollJ(h with Amber's pasla perfomlll1J( patl. 10' '83. I \hint I 101 01 \he , ,>OIl ilr/!"unnet tas(es. IIIJ(rrolt'lIls. Reprdina ".... pull, II moll I poondWOlt \hal has been Ilid, I.. h wicw it as a fad. I do not 1ft ..In by NfA and now 10 """" ",,"ii depOt ,rowIh lor Irnh pull In lhe lon, pull. by \he Whell Ind"''' eoun<il, . ill 1984 ihouId conlinuc 10 produce bqin 10 _ p>d mulu. I aI", Ihinl powIh in lhe pasIII ..... and con­ that tbe major companies who nD'I" art .America sumption. An upendinl in markednl part 01 our IndUllly, while ..."in, coDCCpts by the industry IS a while wi'l ......., ..... I would ha .. hoped. I .. .1Sg~~ """Ihcn brand ....re prosms. probably now poised lor """" rell ac· tion. I think we can Clpect IOIDC mu­ ktlin, lechniques 10 be .mployed .hol mtDshapes. Trd I. 5<1,""." P,.. idenl 01 Prine< will increase the toul market Plba Food, Compan)' comments rqanJina than simply result in these compantn pull 1f000h, ..In. publ;': reilliotu. lkIIin, market Iharc from clCh ocher. and markedn, Yln,bln in 1983 . •• . I have npcel<d Ihit developmenl .11 1983, a.nerally .pelkinl< hu pro­ lion.. and now I lhint If. overdut. ducal another banner year of CIlm­ si ..· c IUppon from Food editoR repld­ Inalhe ·pooiti ....• 01 pula. While there hIVe been • few articles Ihll ...,., nOl 'pro-pull," (and ill 1- have been, or .. be addmKd by \he Nalional Pilla Alloociation). by and larlt 'A'C have, I' In indusary. received favorable commentary. This commentary, u iI relattl to tht food value and pmiti\'C Dutrilioaal values of ptitA. the venatUil)'. coo­ venicncc. case of pn:parttion, and economy of past. diihH. contributn P""I A. V.",.y1,., prnidenl 01 A. immeasurably toward hclpina iDCRISC Zerqa'i Sons, I..,. IIYS: the per capill cOInumption of putl. I \hInt indUllly P"'Im. in 1983 Also, there hu been • more favor­ WIS modcsI bul tnCOUrlJin" We a.ecm able uadc relCtion in 1983 in IUppon­ 10 be andually coovindn, \he publ;': L, Thomtu c;.,Mr, Vice Pmi !III. ins and (uturin, putl productl. that pull is not 100 hel\')' or faucnina _ Uail MIIIIF, Basic F odI The onc dcni,ralin, factor in thl' 10' lhe ................ I coosidc, Ihal Business Uni~ The Pillsbury I ... whole picture is .he innul and ,.ins. the matt importlDt trend It the mo-. paDy, commc:DlI: ceneralN by the /onil" brwl. ment is the increasin, Ippelrlnee of II Ioob IS II 1913 will be llil ... pull in ....nnel lood 1I0ra, and lhe I personaUy ha.. ' c had (... 'Orablc oIhct p>d year I ... pasIII con. lIP' improvin,lura or ambience that pasta trade and consumer reaction (to the tion, coatiauina lhc flvorable I ods usc of lhe dni,nllHm "(on:i", past.") seems 10 be pin.., wi.b lhe upocol. 01 roceol y..... Growth 01 3-4' ia .nd 01 lhe popuIlllon ........m. In in plcadinl our induIIC)' cause .pinsl F'13 is S\rOII&<' ..... \he lood in<! <Ir1 1I imrortetl pastl. " Fo~iln" tends to othtr words. pasta "[n." in I.... and b IllribulCd \0 po ,.'. open up the subjm of "Think Ameri· A model'llina flCtor, 01 counc, is improvinl ..... U "p>d lood" .... can": "Buy American." ... and I Impun. wh;':h hove .....11 101' ....... pruvldin, \he consume, willi .ood sinttrdy bcltn't JOn • lonl wly in for eumple in Ihc New Yort markeL nlue. As you know, ifs at tbe ntc helpin, us fipl lhe fo~iJl1 brands of arowin, Mljor FI3 1mIIb ......... coo·;'" pu.a. 01 Aboul 201' • year. Omena ..... in, ","ad 01 cheap 1\IIlu 1011- Forci", brlnds hl"'e ,,'cry definitely 10 ha.. leveled 0/1, and willi privale sharply inauslnl If.... I...... ...,. ,ained ,round in some of the Prince libel, have lboul 20~ oIlhe nwkd, I Ihlnt imporU ha.. alfeelcd pri.... pon and ""...... demand lor ... m:ukelinl IrtIS. The inaclIC: in Ihe VIle labd/,....nc.. I. our ... ~ • numb~r of forcip brands may con· libel and senena perhaps as DIIICb IS appcan ...... ladon on: ......... It- uibute ullimltely to tOOr downfall. I lhey ha •• alfcc:lcd adwrtiscd brands in masinaly, .... __ can ad I find the fon~i," brands Irc fiahlinl lbe Norlhc .... As lar IS Imh pull is among IhcmKI\'cs, and Ihis should rc- ~ we _ II wbemor II rc:.cnlnuld or. pool ,. 4 TIl. ~. l"""'" bein,wld OD itl' valut that it is h.Uln Highlights and Outlaak and therefore. hiehtr in qUlnl)' Ihan t~t~ hom pooc 4' domtJlM: pnxluets. "deal price" on In impun or l.Ionntic Generic putl docs nol .ppelr 10 h.: I. a goad cultO"'" 01 ,he al,lIne. brand. rcducin, the appeal of pri"'le Ilinin. Mldiltonal marke. .barc: Ind labcl/.cneric 1m.'cr cnryd.y wI( is pnwidin, a 01."«1 10 lhose conwmen pri«. lookin~ for low cost food. Most re· Lookl., '0 1984, w, ..., 198) tailen carry. !lne of III culs lvailable umd. condnuin, to C\'Oh'c and coo­ 10 provide I KIvU tor their (U1Io­ lUmplion puw.h I"',hal" b<.'rl, 1<' men. Private IlI.",1 is &rowin, in our celer.tcd to 4-6";' by 1M upcclCd riw: market art• . OoJd promotional K­ in me.t prien. tivityon tome pri ,ate label brands hal ----- CI~nded marke'. share Ind lheir cu... SIn'..,. M . B,od)', President. Ronco lomen IP'P"Cir.le and have conftdcncc Enltrpriln. Inc. wriles: in lheir quali'l. Is theN a connection bolw"n airlin" and palta prociudion lin ..? Tbc pUll calclory has cOluinucd 10 frnb r;.M. as not. r"ally I factur TheN certainly isl IJUW In 1983 •• mocInI 1... 1 • . I 1><. in IDe Mtdwnl mlfket. There arc a IIAIiANn has a staH of more than lieve the poIitivc nutritional pcrup­ fC'A' frtsh pull relail GUlleU bul I look don ncedl conlinucd emphuis 10 IIim­ al lbem u morc of a JOUffftet food I believe I~ imlullry in Clnat,l. ulale further lrawth. Preuwe will con· Ilore. dune a fairly ,000 job in rommun ical' ti .... from II>< importtd br.nch " ...11 1984 ohoold .., II ....... ye... , in, lhe benefits of palla ron~mrt ion as private: I.bels. especially consider­ 120 calendar 1913. The conlinullion of Much 0( lhe Idvm.ilinl by firm, t. neilitinl ... hut prien. More ", technicians, installon and supervilCln in, fortian impo", will have 1 dCI.:idtd call:lory.orienlN. and certainly lhe d· ,msivc mlrkelina of hip quality ItrCC1 on our tol.ll industry. The nn.' fonl of t~ Canadian Pasta Manuf ..- always availablo to allist its custom.n, products is needed 10 "imullte fur ­ prosrams 01 nulrilton a.armna will luren AuociatMm have incrcaw IhI: lher lrowth. Overall. I belien thai the conlinually Improve me consumption overlll profile of puta, As a rc«fl! pasta Cllqory "ill benefit hom the per capill. The brands wilh creative Gallup Poll .... Incitively de_ Any day of tho yea" a IItAllIANTI spocioli.t is flying and onrouto to a pasta fadory chanain, American lifcslyle. markedD, will abo have aD ed,e. Ser­ .".ted, lhe indllllry .... made in ....... corn., of th. world to: vice to your market and &irinalbe best Caaadians awaR or how venllilt'. qualilY available to lhe consunxr is trit~ Ind ec:oaomkal putl trul), i! - Erect a pasta lin. the sufnI WI)' 10 improve the imaF of •he ...... indlllll)', l . Si,.u/i<rMldntfo,..."" GIld r,niJ. - Commillion and .tart·up a new lin • I believe thai there II inch'asai - Carry aut periodic inSpodians of an ••ilting lin. lohn R. WiIIiGm, Prestdcot, Walern aWlreness of the styles and v.,idio - Provide tho eustomo, with tho nec ..sary auistane., G1nb< Prodll<U. thinks indusll)' pro­ of pull. indieatinl a more J1<U declined in 1911.