PROJECT OF THE YEAR FINALISTS Beyond Silence – Sunovion Pharmaceuticals Inc. by Biosector 2, a Syneos Health company AWOL inspired by Qantas – Junkee Media Healthcare IT News Australia – HIMSS by Mahlab Ideas of Order Magazine – Redbird Virgin Media Play Magazine – Virgin Media Ireland by Zahra Media Group Agency of the Year for agencies with less than 100 employees FINALISTS: Influence & Co. Imprint PM, poslovni mediji Storyation Redbird 256 media Agency of the Year for agencies with more than 100 employees include: Marcus Thomas LLC MSP-C, a division of MSP Communications New Content Stein IAS VERB Interactive, Inc. Yesler Content Marketer of the Year Randi Bartelmie Director of Global Brand & Content Symantec Corporation, Consumer Business Unit Bertrand Cerisier Vice President, Global Marketing Workplace Solutions Business Group Xerox Corp. Beverly Jackson Vice President, Social Media and Content Strategy MGM Resorts International Glenn LaFollette Senior Manager of Brand Strategy, Corporate Marketing JLL Venetta Linas Paris Senior Manager, Content – Global Marketing Aon Jason Miller Head of Content and Social Media Marketing LinkedIn Sales & Marketing Solutions EMEA Evan Parker Managing Director of Content Strategy NASCAR STRATEGY Content Marketing Launch of the Year WINNER Dear Basketball's Content Launch of the Year – Verizon by Rogers & Cowan FINALIST RISE with FIS - FIS My Natura, My Career – Natura by New Content Restaurant Insider - Upserve The Capital Monitor - ABN AMRO MeesPierson by Zandbeek. The agency for engagement Best Content Marketing Program WINNER Liberty Mutual | MasterThis - Jack Morton Worldwide FINALIST Content marketing fuels our US expansion efforts! - Babbel Accountable Content Series (ACS) - Contently Policygenius: Open Enrollment awareness campaign - Policygenius Dear Basketball Content Marketing Program - Rogers & Cowan Best Content Marketing Program in Healthcare WINNER Cleveland Clinic ConsultQD - Cleveland Clinic FINALIST AetnaWeJoinYou.com – Aetna by Group SJR Hartford HealthCare Content Marketing - Hartford HealthCare HIMSS TV - Global Healthcare Network – HIMSS by INXPO How Michigan Medicine Reaches Diverse Audiences - Manifest Best Content Marketing Program in Financial Services WINNER CIBC - Parental Guidance - CIBC FINALIST Farm Credit: Making Ag Finance Clickable - Farm Credit Mid-America - Exponent PR Atlantic Credit Unions Put Honesty To The Test - NATIONAL PR BMO Harris & The Onion Pander to Millennials - BMO Harris by Resolution Media Expanding Our Reach Through Prosper + Thrive - Santander Bank by SapientRazorfish & Arnold Worldwide Best Content Marketing Program in Retail WINNER Reebok Newsroom – Reebok by Group SJR FINALIST History of the Barcode - Digimarc Corporation Mondelez International & Coke Win at Smart & Final - HMT Associates, Inc. Content that Converts: ASICS Pronation Guide – ASICS by Red Door Interactive Meet me in the GAP – GAP by Social Stand Limited Best Content Marketing Program in Manufacturing WINNER You Are How You Eat - Ingredion by Stein IAS FINALIST We make what matters work.* - Eaton Better MRO: Manufacturing's Go-To Thought Leader - Manifest The Electrolux Puzzle - New Content PLEXIGLAS® by Evonik brand campaign - Evonik Performance Materials GmbH by Profilwerkstatt GmbH Best Content Marketing Program in Technology WINNER Command Line Heroes - Red Hat FINALIST Dell Technologies Brand Publishing - Dell Technologies IBM Systems Integrated Media Platform – IBM by MSP-C, a division of MSP Communications PwC's Digital Pulse - PwC Australia Salesforce Holiday Campaign - Salesforce Commerce Cloud Best Content Marketing Program in Travel/Tourism WINNER AWOL inspired by Qantas - Qantas by Junkee Media FINALIST Hertz. We're here to get you there. – Hertz by Catchweight Aruba Goes Local - concept farm Qantas Travel Insider + Qantas Magazine – Qantas by Medium Rare Content Agency Delta Sky Magazine - Delta Air Lines by MSP-C, a division of MSP Communications You Belong... In Vancouver - Tourism Vancouver Best Content Marketing Program in Education WINNER Yamaha: SupportED Magazine - Yamaha Corporation of America, B&O FINALIST ‘this.' powered by Deakin University - Deakin University Hubs of Rich Content Build Trust in Education - Frontline Education The Chicago School of Professional Psychology - TCS/The Chicago School of Professional Psychology Washington College Co-branded Content and BuzzFeed - Washington College Best Content Marketing Multi-Year Program WINNER LinkedIn Multi-Year Program - LinkedIn FINALIST EBS and the content revolution – EBS by 256 Ferrovial's Multi-Year Content Marketing Strategy - Ferrovial Revitalizing a Legacy Brand with a Book Trilogy - March Communications WestCoastFood.ca - WestCoastFood Group by Tourism Vancouver Best Marketing Automation in Content Marketing WINNER You Are How You Eat – Ingredion by Stein IAS FINALIST Verizon/Ascend Quantum Upgrade Journey Marketing – Verizon by Ascend Marketing Philips Lighting - Smart Cities - Philips Lighting by Engagement Factory The Journey From 14% to 59% Opens in 5 Months - Position2 SAP Ariba Lifecycle Nurture Programs - SAP Ariba Highest Conversion Response from a Content Program WINNER Born This Way – Nulon by Edge FINALIST The Official Card of Seattle Sounders Fans – BECU by C+C Not Very Insurancey – AAMI by Edge Monster 100 - Monster Worldwide You Are How You Eat – Ingredion - Stein IAS Highest Subscriber Growth WINNER SnapApp Blog Subscriber Growth - SnapApp FINALIST "STL Mom Docs" - St. Louis Children's Hospital by Creative Anvil Merck Careers 2017 Audience Growth - Merck & Co. Inc Most Innovative Content Distribution Strategy WINNER T.R.I.P. Through The Multiverse - Aritchbrand FINALIST Hartford HealthCare Content Distribution Strategy - Hartford HealthCare Munich Re, US Social Media Ambassador Program - Munich Reinsurance America, Inc. Go Yakimon – Yakimon by Social Stand Limited We Wish UTM A Merry Christmas – Tesco by Wolfgang Digital Native Advertising/Sponsored Content as part of a Content Marketing Program WINNER Washington College Native Ads with BuzzFeed - Washington College FINALIST Job Order Contracting Toolkit - Gordian PostNord Native Autumn 2017 - PostNord Sweden by Spoon & Bonnier News Brand Studio Taylor's Sponsored Content Series- Taylor Global Holmes Group Sports Business Series - Taylor Global Content Marketing ROI/Measurement Program WINNER Liberty Mutual | MasterThis - Jack Morton Worldwide FINALIST 2018 Experiential Marketing Trend Report - agencyEA Forbes with UNICEF USAVoice - UNICEF USA by Forbes SAP Industry Content Impacts Share of Voice & Brand - SAP When content and SEO teams collaborate - SAS Best Integration of Mobile Devices in a Content Marketing Program WINNER Wine Guided Tasting - New Content In-Person (Event) Content Marketing Strategy WINNER Student Safety Symposiums – Gaggle FINALIST Elevate 2017 - ATPCO Microsoft IoT in Action Event Series - Delightful Communications Fashionopolis - MSP Communications Atlas Roadshow: Build Trust - Atlas Roofing by Think Agency Best Integrated Corporate Event (in-person)/Digital Content Strategy WINNER Microsoft IoT in Action Event Series + Webinars - Delightful Communications FINALIST Camp Bow Wow’s #GiveAFetch Campaign - Camp Bow Wow Sphera inspire User Conference 2017 - Sphera Solutions MGM Grand- Mirror Mirage - MGM Grand by Vox Media Kasasa Nation – Kasasa by William Mills Agency Agency/Client Content Marketing Partnership WINNER Aetna & SJR Collaboration – Aetna by Group SJR FINALIST Intersport & National Car Rental CM Partnership - National Car Rental by Intersportnet Michigan Medicine/Manifest Partnership - Manifest CDW and Manifest Partnership - Manifest Totem & CAA: A 12-Year Partnership – CAA by Totem Best Use of Influencer Marketing WINNER Soulfully - OTTO GmbH & Co KG by COMPANIONS FINALIST Cyberbullying: Not Okay! - Geelmuyden Kiese NARS Influencer Launch Earns 5X ROI - January Digital With Ambition - Reno Tahoe Expands Awareness - Reno-Sparks Convention & Visitors Authority Best Use of Influencer Marketing for Bluesmart - Sparkpr Best Content Strategy WINNER Liberty Mutual | MasterThis - Jack Morton Worldwide FINALIST Content Marketing for SMBs Inspired by SMBs - Constant Contact Hearst Create | Dremel – Dremel by Hearst Create State of Marketing campaign (Salesforce Research) - Salesforce Content Strategy - REALTOR.ca - REALTOR.ca by Truly Social Inc. Integrated Content Marketing Program (Print/Digital Integration) WINNER Virgin Media Play Magazine - Virgin Media Ireland by Zahra Media Group FINALIST GoToyota print - Toyota World online - Head Office NL Coles Supermarkets - Medium Rare Content Agency Minha Natura feat. coach Ana Raia – Natura by New Content The Capital Monitor - ABN AMRO MeesPierson by Zandbeek. The agency for engagement Best Use of Technology as Part of Content Marketing Program WINNER Bosch #SantasNewRide - Robert Bosch GmbH by C3 Creative Code and Content GmbH FINALIST You're Not Invited - Bulldog Solutions Caveman Campaign - PathFactory (formerly LookBookHQ) Vokey SM7 Launch – Vokey by Red Door Interactive 15 Experts on Tech Trends and Innovation - Salesforce AppExchange Paid Advertising/Content Marketing Integration WINNER We Wish UTM A Merry Christmas – Tesco by Wolfgang Digital FINALIST Curated Origins Content Delivers +30% Sales YoY - January Digital Rest Your Weary Bones on a Purple Mattress - Purple SAP Hybris 2017 Consumer Insights Report Campaign - SAP Customer Experience by Yesler The Capital Monitor - ABN AMRO MeesPierson by Zandbeek. The agency for engagement Best