WHAT’S #TRENDING FOR 2016 BE YOUR OWN BOSS I ENTREPRENEUR.COM.PH DECEMBER 2015-JANUARY 2016 I PHILIPPINES WHY START IT’S NEVER TOO LATE PHILO CHUA TO BEGIN THEO + PHILO NOW CHOCOLATES VOLUME 15 NUMBER 166 FIND SUCCESS IN YOUR SECOND ACT THE FUTURE OF RETAIL FRANCHISES WRITE A LEAN BUSINESS PLAN CONTENTS dECEmbEr 2015-jaNuary 2016 FEATURES 45 MAHAL NAMING MGA KABABAYAN... Expert advice for overseas workers about investments, money, and coming home 54 #TRENDING Consumer and business trends that will shape the world in 2016 64 ART OF REINVENTION Three entrepreneurs build growing businesses for their second act IN EVERY ISSUE 08 STAFF BO x 10 EDITOR’ S NOTE ON THE c OVER 12 FEEDBAcK han baldonado photo by jonathan baldonado 84 cOMp ANY DIREcTORY T 85 FRANc HISE hair and grooming by Tricia Miranda OppORTuNITIES jona 86 EVENTS hotos by by hotos P 2 december 2015 -january 2016 Entrepreneur Philippines CONTENTS december 2015-january 2016 BRIEFING 15 DOLLED up Bunso’s art cloth dolls capture a piece of local culture 16 OpEN KITcHEN Back of the House’s flexible kitchen is the place for both casual cooks and food ‘treps 17 BLOOD WILL TELL A Pinoy-engineered home dengue test makes diagnosis easy 18 NuMBERS AND INSIGHTS Entrepreneurship as the next step for returning overseas Filipino workers 19 ETHIcS: up FOR GRABS? The etiquette of sharing clients within your network MONEY 21 A c ApITAL IDEA Make sure your financial projections are spot on 24 FINANcIAL ADVISER: A FAIR DEAL When buying out a partner, make sure your valuations are in sync 26 pERSONAL FINANcE: GOOD VIBES What to expect in 2016 START IT UP 28 BEST LAID p LANS Consider a one-pager instead of a long business plan for your startup jonathan baldonado baldonado jonathan 32 cOuRSE cORREcTION It’s never too late to shift gears by Photo 4 december 2015 -january 2016 Entrepreneur Philippines CONTENTS december 2015-january 2016 DOING BUSINESS 78 GAME ON 33 NO B uSINESSMAN Cyber café gamble IS AN ISLAND pays off for freelance Why joining a community of graphic designer ay-ban r entrepreneurs makes sense , and ol I Charr sy of sy E and court E nd QUE a I 36 SpEAK EASY d There’s an art EI h to writing a press release , 38 cuSTOMER 007 Improve your customer service by hiring han baldonado mystery shoppers jeremiah idanan T ona TECH j 39 uNDER ATTAcK No startup is too small Photos by by Photos for cybercriminals by illustration 43 TEcH BITS Philippines crowned “most social” country FRANCHISE REWARDS 72 FORWARD MER cH 79 NOT J uST A c AR The changing landscape of It’s one of the most retail franchising expensive things you’ll ever buy. You can’t keep it 74 WITH EASE forever, and it loses value Wholesale distributor every day. And yet you still forays into retail want it GET BUSINESS UPDATES ONLINE 75 pROBLEM SOLVED 82 SHINY OBJE cTS: Start your business week right— MatheMagis piques SMALL WONDERS just go to www.entrepreneur.com.ph children’s interest for Spread holiday joy with and sign up for our weekly newsletter. Singapore math these fun-size goodies JOIN ThE DIALOGUE! Check out EntrEprEnEur Philippines 76 LOcAL FLAVOR on Facebook at www.facebook. Sitsirya Sari-Sari levels up com/entrepreneurmagazine.ph for the Pinoy pasalubong INSPIRATION regular updates on business and 92 GOuRMET entrepreneurship. You may also 77 SAY c HEESE FOR GOOD follow us on Twitter at twitter.com/ Local bread manufacturer This family-run café is a ENTREPRENEURph imports Japanese service to both diners and cheesecake concept the differently abled 6 december 2015 -january 2016 Entrepreneur Philippines ABOUT OUR CONTRIBUTORS editor in chief Kristine Fonacier associate editor Maricris C. Carlos art director Frantz C. Salvador features editor Victoria Vizcarra assistant managing editor Toni Antiporda contributing writers Lorenzo G. Abellera, Juju Z. Baluyot, Rienzie Biolena, Lou Bognot, Cathie Carpio, Excel V. Dyquiangco, Mikael Angelo Francisco, Ieth Inolino, Aya Laraya, Luis Gerard Limlingan, Clifford Olanday, Henry Ong, Kim Arveen Patria, Charlene Pe, J.E. Ramos, Bernadette Reyes, Mari-An C. Santos, Yvette Tan, Lolita Villa contributing photographers Heidi Aquende, Jonathan Baldonado, Vincent Coscolluela contributing illustrators James John Andres, Drixkie Bojador, Fabo, Jeremiah Idanan, Conrad Lachica Jonathan Baldonado contributing makeup artist Tricia Miranda photographer SUMMIT PUBLISHING CO. INC. president and coo Lisa Gokongwei-Cheng Jeeb is a Manila-based publisher Edna T. Belleza deputy group publisher Ichi Apostol-Acosta photographer, who regularly vp for operations Hansel Dela Cruz editorial directors Myrza Sison, Jo-ann Maglipon associate publisher Dave P. Khodr is and admin director Mags E. Castro contributes to lifestyle admin services manager Whilma M. Lopez executive assistant Rosalie Arteta admin assistants Marlyn Miguel, Michiel Lumabi Yvette tan writer magazines like High Life of BusinessWorld Publications, WEB web managing editor Jaime Humarang Jr. Yvette is a lifestyle writer and award- Esquire Philippines, and winning horror author. Her books, PRODUCTION FHM Philippines, among production manager Elizabeth Rellis assistant production manager Jane M. Puno Waking the Dead and Kaba, are available others. This multimedia production coordinator Eric Cagoco advertising traffic supervisor Eliziel Del Rio advertising traffic assistant Arthur Villaflor graphic artist Dindo Rollan in National Book Store and Powerbooks, arts graduate from the as well as Fully Booked and Filbar’s EVENTS De La Salle College of assistant marketing manager Roberlin Rubina Jr. for the latter. She is working towards Saint Benilde is also the project officers Rica Gae Lozada, Dorothy Joy Bulan senior marketing associates JC Brion, Juan Paolo Maningat, a world where it is permissible to wear associate photographer at Katrina Alexie San Pascual, Mitz Jairus Baldoza, Valine Aquino flip-flops to a board meeting. For this junior marketing associates Katrina Camille Peña, Rachelle Anne Castillo, Shutterspace Studios. Jeeb Neil Emerson De Guzman, Charmie Abarquez, Roi Kevin Palma, Kaye Calleja issue, Yvette wrote our feature story did the cover photo for this TRADE MARKETING about entrepreneurs who’ve made a month’s issue as well as the sr. trade marketing associate, oic Jamie Islo trade marketing assistants Hannah Roque, Lalaine Taguiam, Joylyn Guinto 180-degree turn in their careers to go photos for our main feature. trade marketing project coordinator Wendl Magsino, Raven Dorado into business. CREATIVE SOLUTIONS editor in chief Dondi Limgenco acting managing editor Aiza Santos art director Jaykee Evangelista senior graphic designer Ben Arnold ADVERTISING vincent coscolluela photographer group advertising director Florence Bienvenido advertising director-key accounts group Regie Uy advertising manager Maiza G. Mueco key accounts specialists Joey G. Anciano, Cos started as a freelance writer, then Joyce T. Argana, Junn T. de las Alas, Alex S. Revelar, Annie S. Santos, Suzette G. Tolentino sr. account managers Ginger Taduran, Bem Caharian, JJ Dinglasan became managing editor of GamesMaster, jr. account managers Ivan Ainza, Melinda Kitane-San Diego, MJ Pineda senior digital account manager: Luke Reyes a former Summit Media title, for almost advertising category ad assistant: Lorena Santiago-Marfil two years. He took up photography after advertising executive assistant Rita M. Barbacena key accounts assistants Chinggay M. Cabit, Onnie Y. Del Mundo, Maricel S. Adaniel, Dianne S. Suegay that, and has now been taking photos for CIRCULATION a living for 10 years. He studied creative deputy national circulation manager Glenda Gil circulation manager-gma Noreen Sescon-Peligro writing at the University of the Philippines, asst. manager for print and online distribution Ulyssis Javier key accounts group head Vivian Manahan, Charlotte Barlis Diliman. He has two kids, Leelee and subscription group head Carla Soriano key accounts specialists Jennifer Tolentino, Simon. He loves playing board games and Alfredo Toledo Jr., Harold William Rey, Rejie Paquibot, Marjorie Yu newsstand supervisor Joel Valdez video games with his kids, and reading distributor specialists Kim Sarmiento, Roberto Revilla, Elaine Einosas, Eric Ferdinand Gasatan, Bee Datinguinoo comic books during his spare time. junior sales representatives John Lakhi Celso, May Ann Ayuste, Aeron Nolasco Brylle Gonzales, Melrose Tamboong, Julie Dunn Bantan sales coordinators Jennyfer Marcelo distributor analysts, Christian Austria online distribution assistant Mark Jocell Manio Patricia Miranda subscription coordinators Nathaniel Embiado, Ariel Rivera, Ma. Glenda Uchi, Annalyn Arambulo subscription telemarketer Jon Maynard Ortiz makeup artist and hairstylist circulation admin supervisor Marie Lenn Reyes circulation admin assistants Tricia’s love affair with cosmetics Elnie Marie Delos Santos, Lizel Tumali started in 1997 when she became for back issues call Visual Mix and Booksale (02) 815-2076; (02) 824-0959 LECSON (02) 525-1990 local 12 an assistant product manager at Subscribe online at www.summitmedia.com.ph/ subscribe/entrepreneur.php VMV Hypoallergenics. She went for dealership/distributorship inquiry Circulation Department at (632) 451-8888 or 637-2200. Look for Joel Valdez on to become the brand manager for Metro Manila (local 1094). For provincial distribution, call (063) 451-8888 local 1097 to 1099. For international distribution, of Max Factor Cosmetics in the call (632) 451-8888 local 1033 ENTREPRENEUR MEDIA INC. 2445 McCabe Way, Irvine, California, USA 92614 Philippines before