International Data on Youth and Media 2020 Current surveys and research compiled by Heike vom Orde (IZI) und Dr. Alexandra Durner © International Central Institute for Youth and Educational Television (IZI) page 1 Table of Contents Media Use, Media Ownership and Importance of Media 3 Children, Adolescents and Television 27 Reading to Children, Children’s Use of Print Media 40 Internet and Social Media 49 Adolescents and Mobile Media (Mobile Phone, Smartphone, Tablet) 91 © International Central Institute for Youth and Educational Television (IZI) page 2 Media Use, Media Ownership and Importance of Media © International Central Institute for Youth and Educational Television (IZI) page 3 Britain: Which media can be found in homes with children? By age of the children and adolescents 3-15 years, UK, 2018, selection (percentages) 3-4 years 5-7 years 8-11 years 12-15 years 100 100 98 90 93 87 80 86 85 85 85 82 79 79 76 70 74 72 72 69 70 66 67 67 60 64 61 60 57 50 40 42 40 30 20 10 1 7 0 Source: Ofcom: Children and parents Base: n=1,430 parents of 5- to 15-year-olds; media use and attitudes: annex 1, n=630 parents of 3- to 5-year-olds 2019, p. 28. © International Central Institute for Youth and Educational Television (IZI) page 4 USA: mobile devices in the home among 0- to 8-year-olds According to parents’ response, 0-8 years, USA, 2017 (percentages) Smartphone (in the home) Tablet (in the home) Their own tablet 100 95 90 80 78 70 63 60 50 42 41 40 40 30 20 10 8 7 0 2011 2013 2017 Source: Common Sense Media: The Common Base: n=1,454 parents of 0- to 8-year-olds Sense Census: Media Use by Kids Age Zero to Eight 2017, p. 3. © International Central Institute for Youth and Educational Television (IZI) page 5 New Zealand: Which media devices/platforms are available in households with children? New Zealand, 2020, selection (percentages) TV 94 Smartphone 93 Computer / laptop 89 Netflix 74 Tablet 70 Game console 61 Radio 55 0 20 40 60 80 100 Source: Colmar Brunton: Children‘s Base: n=1,112 parents of 6- to 14-year-olds. Media Use 2020, p. 9. © International Central Institute for Youth and Educational Television (IZI) page 6 USA: media ownership of adolescents 13-17 years, USA, 2018, selection (percentages) 0 20 40 60 80 100 Mobile device (any) 95 Smartphone 89 Computer 61 Tablet 49 Source: Common sense: Social Media, social Base: n=1,141; 13-17 years life 2018, p. 18. © International Central Institute for Youth and Educational Television (IZI) page 7 Personal media ownership of British youth 5-16 years, UK, 2018, selection (percentages) 100 90 80 85 70 60 64 50 40 41 30 20 21 10 15 0 Computer Tablet Laptop/Notebook Desktop PC Virtual assistant (e. g. Alexa) Source: Childwise: The monitor Base: n=2,201; 5-16 years report, 2019, Section 1. © International Central Institute for Youth and Educational Television (IZI) page 8 Media ownership in France By age, 7-19 years, France, 2017, selection (percentages) 7-12 years 13-19 years 19 Computer 68 67 Game console 69 16 TV 35 22 Smartphone 81 36 Tablet 34 0 20 40 60 80 100 Source: Ipsos: Junior Connect'‚ 2017. Basis: n=4,700; 1-19 years © International Central Institute for Youth and Educational Television (IZI) page 9 Personal media ownership in Switzerland: Are there any differences between boys and girls? By gender, 12-19 years, Switzerland, 2018, selection (percentages) Boys Girls Mobile phone 99 99 Computer/Laptop 74 72 MP3-Player/iPod 38 38 Handheld video game console 40 34 Digital camera 30 48 Internet access 49 32 Video game console 61 16 Tablet 36 33 (Hifi)Stereo 36 21 Radio 28 30 TV 39 13 Digital video camera 13 12 Fitnesstracker 15 13 Streaming-Box/-Stick (e.g. Apple 14 TV) 8 0 20 40 60 80 100 Source: ZHAW: James-Studie 2018, p. 25. Base: n=1,160; 12-19 years © International Central Institute for Youth and Educational Television (IZI) page 10 USA: How much time do children spend with media? According to parents’ response, 0-8 years, USA, 2017, selection (minutes/day) 100 100 90 80 70 60 50 40 30 29 20 25 18 10 10 1 0 Watching TV, Reading/Being Playing media Listening to Other digital Video-Chatting DVDs, or videos read to games music activities Source: Common Sense Media: The Base: n=1,454 parents of 0- to 8-year- Common Sense Census: Media Use by Kids olds Age Zero to Eight, 2017, p. 13. © International Central Institute for Youth and Educational Television (IZI) page 11 How much time do young people in Nordic countries spend on media? 13-29 years, 2015, selection (minutes/day) TV Smartphone PC 160 140 142 136 120 126 122 124 115 114 110 100 80 87 82 75 71 60 40 20 0 Denmark Norway Finland Sweden Source: NRK Analyse: Medienbruk i Base: n=4,000; 13-29-year-olds Norge - Oppsummeringen 2015, p. 16. © International Central Institute for Youth and Educational Television (IZI) page 12 Japan: time spent on media by adolescents By activity and gender, 13-18 years, Japan, 2017, selection (minutes/day) 70 Girls Boys 60 61 50 49 48 40 39 37 35 30 27 25 20 10 0 Using messaging Visiting social Watching videos Playing games apps networking sites Source: Robb, M. R. u a.: Parents, Teens Basis: n=1,200 parents and their kids, 13-18 years and Digital Devices in Japan 2017, p. 5. © International Central Institute for Youth and Educational Television (IZI) page 13 Austria: How often are different types of media used? According to parents’ response, 0-15 years, Austria, 2018, selection (percentages) Daily Several times a week Several times a month Rarely Never TV 38.2 23.4 8 13.6 15.9 Radio 22.4 15.3 6.3 15.4 39.4 Daily 7.3 9.3 5 11.7 65.2 Newspaper Internet 38.2 11.3 .7,8 4.4 36.9 Social Media 19.5 2.8 2 72.4 Videos 24.8 21.5 11.6 9.9 30 0 20 40 60 80 100 Source: RTR: Kinder, Jugendliche und junge Base: n=260 parents of 0- to 15-year-olds Erwachsene im VOD-Zeitalter, 2018, p. 50. © International Central Institute for Youth and Educational Television (IZI) page 14 Britain: media use of children and adolescents According to parents’ response, 5-15 years, UK, 2018, selection (percentages) TV set (standard and smart TV) 97 Tablet computer 76 Mobile phone 67 Internet - Desktop/Laptop/Netbook 63 Digital video recorder (DVR) 63 Game console/Games player 53 DVD-/Blu-Ray-Player 47 Radio set 26 0 20 40 60 80 100 Source: Ofcom: Children and parents media Base: n=1,430 parents of 5- to 15-year-olds use and attitudes: annex 1, 2019, p. 24. © International Central Institute for Youth and Educational Television (IZI) page 15 Digital entertainment time in Australia 14-28 years, Australia, 2018, selection (percentages) ‟What percentage of your online/digital entertainment time is spent doing the following activities?“ Watching streaming video 22 Consuming social media 21 Playing games 17 Listening to music 14 Browsing information websites or apps 9 Browsing educational websites or apps 7 Using lifestyle/hobby services 4 Listening to podcasts 3 Other 3 0 5 10 15 20 25 Source: Deloitte: Media Consumer Basis: n=2.000+; 14-71+ years; the 14- to 28-year-olds Survey 2018, Australien, p. 5. © International Central Institute for Youth and Educational Television (IZI) page 16 Canada: media usage by age group By age group, 6-17 years, Canada, 2017 (percentages) 5-7 days a week 6-8 years 9-11 years 12-14 years 15-17 years 80 70 68 66 60 61 58 54 50 53 52 49 50 45 40 43 41 36 37 30 33 32 31 27 25 20 24 18 10 13 14 9 0 Use mobile Use social media Go online for Watch videos on Read books for Play games devices (text sites fun, not for YouTube fun or apps on any message or talk) school kind of electronic device Source: Scholastic/YouGov: Kids & Family Base: n=784 children; 6-17 years Reading Report. Canadian Edition 2017, p. 21. © International Central Institute for Youth and Educational Television (IZI) page 17 Switzerland: differences in the media usage between boys and girls By gender, 12-19 years, Switzerland, 2018, selection (percentages) Daily/more than once a week Boys Girls 98 Use a mobile phone 99 95 Use the Internet 97 86 Use Social Media 94 87 Listen to music 90 91 Watch videos online 78 69 Watch TV 69 49 Listen to the radio 47 42 Take digital pictures 52 66 Play video games 11 33 Use the tablet computer 23 20 Reading books 32 18 Make digital videos 23 22 Read a daily newspaper online 15 11 Use the computer without Internet 14 12 Read a subscription newspaper 10 0 20 40 60 80 100 Source: ZHAW: James-Studie 2018, p. 30. Base: n=1,165; 12-19 years © International Central Institute for Youth and Educational Television (IZI) page 18 Media activity of adolescents and young adults in Denmark 15-29 years, Denmark, 2018, selection (percentages) Streaming TV content, films and clips 28 Social media 21 Streaming radio and music 13 Radio 12 TV 11 Games and gaming on the web 10 Read news on the web 3 Printed media 2 0 10 20 30 40 50 Source: DR Audience Research: Media Development 2018, p.