TECHNOLOGY THAT ACTUALLY SIMPLIFIES YOUR LIFE. Background Customer Handbook Features This Handbook is intended to serve as a comprehensive reference for Hyundai dealership personnel. It provides an overview of the Telematics marketplace, information about Blue Link™ features, the dealer-assisted Blue Link enrollment process, and the initial setup of Blue Link Preferences. All information contained in this Handbook is based on the Enrollment June 2011 launch-version of Blue Link. For updates on Blue Link products and processes please visit: www.HyundaiBlueLink.com www.HyundaiDealer.com Sales Training: Preferences >> STAR Product Information >> STAR Practices Resources Operation Blue Link is a trademark of Hyundai Motor America. All rights reserved. Implementation BACKGROUND BACKGROUND Competitive Comparison Embedded Mobile phone-based Acura Hands-free link Audi BMW Assist Buick OnStar IntelliLink Cadillac OnStar Chevrolet OnStar Chrysler Uconnect Dodge Uconnect Ford SYNC GMC OnStar Honda Infiniti Isuzu OnStar (limited availability) Jaguar Jeep Uconnect Kia UVO Land Rover Lexus Enform Lincoln SYNC Mazda Mercedes-Benz Tele Aid & mbrace Mercury SYNC MINI MINI Connected (iPhone app) Nissan Pontiac OnStar Porsche Saab OnStar Scion Subaru OnStar (limited availability) Suzuki Toyota Safety Connect Entune Volkswagen OnStar (limited availability) Volvo On Call (iPhone app) 1 Telematics Product Profiles GM OnStar OnStar is a vehicle-embedded system that relies on mobile phone voice and data communication and GPS technology for location information. OnStar is one of the oldest vehicle telematics systems in the marketplace and offers select features for Emergency, Security, Navigation, Connection and Diagnostics. Drivers and passengers access OnStar features through either the vehicle’s audio interface or through the OnStar MyLink™ mobile app (available for iPhone® selected Android™ devices) and have the option of either a virtual or live agent response. In early 2011, GM unveiled an expansion of its OnStar system by way of an aftermarket rearview mirror that would provide most of the service’s features to nearly any vehicle on the road, including non-GM models. The mirror taps power from the vehicle but is otherwise a self-contained unit that provides automatic crash detection, stolen vehicle tracking, hands-free calling and turn-by-turn directions. The mirror won’t allow for remote unlocking or engine starting. It will be available through Best Buy and requires Geek Squad installation, as well as a monthly or yearly OnStar fee. The Blue Link Assurance package features are comparable to what OnStar offers in terms of Emergency and Security, however, Blue Link offers many more convenience and navigation features and delivers them through multiple interfaces to allow the driver to customize Blue Link to their user preference. Ford SYNC Ford SYNC is a voice-controlled system that allows nearly any Bluetooth-enabled mobile phone and some digital media players to be paired by a customer with their vehicle and for the customer to make hands-free telephone calls and control music and other functions using voice commands, the vehicle’s steering wheel, or radio controls. The system consists of applications and user interfaces developed by Ford and third-party developers that run on the Microsoft Windows Embedded Automotive operating system. The key selling point of the system is hands-free, voice-activated operation, with instant voice recognition, however, because it is device-dependent, none of the features are functional if the customer does not have their device in the vehicle. While Ford SYNC provides a great infotainment experience, Blue Link empowers the driver with over 30 features designed to protect and enhance the Hyundai owner’s driving lifestyle. 2 BACKGROUND Toyota Safety Connect & Entune Safety Connect uses embedded GPS and cellular signaling technology to provide only vehicle safety and security services. With Safety Connect, drivers can be in touch with a call center at the touch of a button in the vehicle and receive quick response and care from emergency service providers. Entune is Toyota’s next-generation infotainment system, integrating aspects of navigation and media and entertainment via smartphone integration – vehicles themselves will not have an onboard modem. Apps (which are disabled while driving) include Bing, MovieTickets. com, OpenTable, and Pandora; however, they are separate versions, which may cause users to have two copies of an app installed on their phone (a detractor when smartphone storage is limited). Entune is due out on select models in 2011. Lexus Enform Lexus Enform is Toyota Safety Connect plus two navigation and trip planning tools: 1) Destination Assist is a live-operator in-vehicle system that allows the driver to call up and request navigation lookup and automatic setup of their GPS to a particular destination; and 2) eDestination is a web-based application that allows for destination search and wireless transmission of trip plans to the vehicle’s GPS mapping system. BMW Assist BMW Assist is a full-featured luxury telematics system that is designed with a strong emphasis on personal service through live operators and direct response to in-vehicle requests. While safety and security features are limited, BMW Assist does offer in-vehicle access to Google and Bloomberg reports. The system is not designed to be user-controlled, it is mostly a suite of externally provisioned luxury offerings or in-vehicle conveniences. Rather than empowering the driver with tools, it seems to smother the driver with comforts. 3 Blue Link Advantages Blue Link offers several competitive advantages: s Blue Link is an embedded system that provides a consistent and easy-to-use experience. In general, embedded telematics systems offer several distinct benefits to a connected customer: 1. Faster delivery of emergency services 2. Early warning of vehicle maintenance and repair needs 3. Ability to locate and recover stolen vehicles 4. Easy access to information on gas stations, nearby restaurants, and other points of interest s Blue Link includes an innovative voice recognition system that provides a robust and streamlined interactive experience. In essence, Blue Link makes the best use of both a speech server application and human-assisted speech recognition to handle phrases that the automated system can’t understand. All of this takes place seamlessly in the background (through the cloud) and results in a very high rate of satisfaction with and use of Blue Link’s voice command features. s Blue Link offers the most features and points of access allowing owners to customize their Blue Link experience to their personal preferences. With Blue Link, features can be accessed from within the vehicle, via a mobile smartphone app or through the owner’s private web portal. Many features can be activated through multiple points of access and preferences can be set differently for different drivers. 4 (1-855-225-8354) (1-855-225-8354) 1-855-2-BlueLink 1-855-2-BlueLink SIMPLIFIES YOUR LIFE. YOUR SIMPLIFIES SIMPLIFIES YOUR LIFE. YOUR SIMPLIFIES TECHNOLOGY THAT ACTUALLY ACTUALLY THAT TECHNOLOGY TECHNOLOGY THAT ACTUALLY ACTUALLY THAT TECHNOLOGY Pocket Guide Pocket Pocket Guide Pocket ;en^Ebgd:llnkZg\^ ;en^Ebgd>ll^gmbZel ;en^Ebgd@nb]Zg\^ ;en^Ebgd:llnkZg\^ ;en^Ebgd>ll^gmbZel ;en^Ebgd@nb]Zg\^ Choose this package for Choose this package for Choose this package for Choose this package for Choose this package for Choose this package for “smart safety.” Blue Link “clever convenience,” with “more than directions.” “smart safety.” Blue Link “clever convenience,” with “more than directions.” gives you the peace-of-mind a robust set of features that Suddenly, you have a voice- gives you the peace-of-mind a robust set of features that Suddenly, you have a voice- to know you’re not alone, make your Hyundai vehicle activated internet search to know you’re not alone, make your Hyundai vehicle activated internet search with 24/7 access to trained as convenient as you choose, engine in your vehicle that with 24/7 access to trained as convenient as you choose, engine in your vehicle that specialists who can summon helps safeguard your vehicle lets you search for points of specialists who can summon helps safeguard your vehicle lets you search for points of help when you need it most and occupants, and even allows interest such as gas stations, help when you need it most and occupants, and even allows interest such as gas stations, and a monthly report of your vehicle to self-diagnose restaurants, or museums, and a monthly report of your vehicle to self-diagnose restaurants, or museums, your vehicle’s health so that and alert you when it needs then receive voice-guided your vehicle’s health so that and alert you when it needs then receive voice-guided you can have the utmost attention. 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