2019 www.ascioglu.com “ Success is a journey, not a destination” Ben Sweetland 52 YEARS OF EXPERIENCE SHARED WITH THE PRINCIPLE OF INNOVATION SINCE 1967 4 - HISTORY 27 - SELENIUM CITY 5 - MISSION & VISION 28 - SELENIUM PANORAMA 6 - FIELDS OF ACTIVITY 29 - SELENIUM PLAZA 7 - DATA-BASED MANAGEMENT 30 - SELENIUM TWINS 8 - APPROACH 31 - SELENIUM ATAKÖY 9 - BOARD OF DIRECTORS 32 - SELENIUM RETRO 10 - CHAIRMAN 33 - MIDTOWN SELENIUM DUBAI 11/12 - OUR TEAM 34 - SELENIUM RETRO9 CONTENTS 13 - AFFILIATES 35 - ALİ SAMİ YEN PROJECT DEVELOPMENT 14 - STRATEGY & GOALS 36 - LIQUOR FACTORY PROJECT DEVELOPMENT 16 - QUALITY CERTIFICATES 37/38 - PROJECT DEVELOPMENT - PRESS COVERAGE 17 - MEMBERSHIPS 39 - FUTURE PROJECTS 18 - COOPERATIONS 40 - SE CLUB 19/20 - PRESS COVERAGE 41 - CONTACT 21/22 - PROJECT CHRONOLOGY 23/24 - SELENIUM SERIES 25 - SELENIUM RESIDENCE 26 - SELENIUM COUNTRY Following its entry into the industry in 1967, Aşçıoğlu amassed a trove of invaluable experience through the construction of hundreds of thousands of square meters of residential buildings, offices, malls, hospitals and manufacturing facilities in and outside Turkey. Aşçıoğlu built Selenium Residence, one of Turkey’s true innovations. We design our new residence projects with utmost care and in tandem with the latest technological developments. Yaşar Aşçıoğlu Chairman 3 HISTORY A leading brand in the real estate industry since 1967, Aşçıoğlu has carried out various successful projects and created the landmark buildings of each time period. Aşçıoğlu now breathes new life into Istanbul’s architecture with the Selenium projects, providing an alternative lifestyle that unites the city and nature. Throughout our over 50 years of enduring success we have made a difference with the Selenium brand and created the perception of luxurious contemporary architecture under the roof of Aşçıoğlu. Following the latest global trends, Selenium projects offer quality and advanced technology while embracing the cultural heritage of their location. Together with Aşçıoğlu, which ran major projects in Istanbul and Dubai, Selenium will start a chain of projects to serve every part of life. They will make lasting impressions across the world through massive future investments. With 52 years of experience in the real estate development industry, Aşçıoğlu is known as a brand that keeps its promises. It fulfills people’s needs in a developing world and confidently adapts to new technology. 4 MISSION & VISION MISSION To undertake top-quality projects that promote a culture of contemporary living and to ensure customer-focused work in line with the company vision by effectively analyzing societal needs and the needs of the real estate development industry. VISION One of the well-established brands in the real estate development industry with over half a century of experience, Aşçıoğlu builds modern spaces for future generations to live in. A close follower of technological developments, Aşçıoğlu introduces projects to the real estate development industry that are considered works of art due to their innovative and dynamic architecture. Aşçıoğlu aims to become a global brand of world standards by cultivating a sustainable lifestyle with domestic and international projects to be undertaken. 5 FIELDS OF ACTIVITY REAL ESTATE We develop residential and office units, shopping malls and mixed use projects in the central locations of the city. DEVELOPMENT INFRASTRUCTURE & SUPERSTRUCTURE We always deliver the work on schedule and exhibit CONTRACTING high-quality workmanship and discipline. RESTORATION We restore the silhouette of the city while respecting & RENOVATION history and time. 6 DATA-BASED MANAGEMENT Defining Trends Price Market Analysis Research Target Market Marketing Analysis Plans Competition SWOT Analysis Analysis Location Analysis 7 APPROACH PROJECT CYCLE PLANNING CONSULTANCY RESEARCH +10% +10% +10% DESIGN & CONSTRUCTION MARKETING DEVELOPMENT +10% +50% +10% 100 % RESULT 8 BOARD OF DIRECTORS Yaşar Aşçıoğlu Chairman İrfan Aşçıoğlu Cenk Aşçıoğlu Tuğçe Hendem H.Kaya İçel Vice Chairman Board Member Board Member Board Member 9 CHAIRMAN Yaşar Aşçıoğlu Chairman Early in his career, Aşçıoğlu worked at various levels at Aşçıoğlu, which was founded 52 years ago by Selahattin Aşçıoğlu. In 2004, he introduced the Selenium brand, which brought a breath of fresh air to Istanbul’s architecture, helping develop many successful projects and business models. Aşçıoğlu’s cooperation with Deyaar in 2015, one of Dubai’s leading real estate developers, helped the group export the right to use the Selenium brand, marking the first export of a Turkish real estate brand. We are a member of the leading real estate developer associations, such as the Istanbul Constructors. 10 OUR TEAM Hamit Kaya İçel Hamit Kaya İçel began his professional career at Pfizer Turkey in 1972. For 48 years, he served as a senior manager in the finance departments of various companies in different industries, and as Chief Financial Officer Deputy Director of the Istanbul Tax Audit Bureau, the General Director of Stock Brokerage Institutions. and Board Member İçel currently serves as the Chief Financial Officer and Board Member at Aşçıoğlu, a role he has held since 1998. Felah Alothman Felah Alothman began his professional career as an Electrical and Electronics Engineer at an international industrial enterprise. After completing the Executive MBA program at Sabancı University, SE Club General Manager he managed a 1.4 billion Turkish lira budget as a senior manager in the facility management of a global food company. Representing Turkey at a global conference, Alothman once explained how innovation was a major motivator for him when working with his team. Alp Koray Korkmaz Alp Koray Korkmaz began his professional career in 1999 as a field engineer. With 20 years of experience in construction management and operations, he completed 400,000 square meters of Technical Coordinator construction and 1,500 independent sections. Since 2006, Korkmaz has worked as Technical Coordinator at Aşçıoğlu. Belgin Demirkıran Belgin Demirkıran has served as the Executive Assistant to the Board of Directors since 1990. She is responsible for coordinating the workflow between the board of directors and the related Executive Assistant departments. In her 30 years of employment with the company, Demirkıran has also followed up to the Board of Directors on the business processes of different departments, such as sales, finance and after-sales services. 11 OUR TEAM Yeşim Altaras After graduating from the Boğaziçi University – Business Administration, Yeşim Altaras began her career in banking in 1994. She speaks French and German in addition to English. Having 25 years of Finance Manager professional experience, Altaras currently serves as the Finance Manager at Aşçıoğlu, a role she has held since 2013. Savaş Anıl Savaş Anıl graduated from Istanbul Technical University Department of Architecture in 1997. During his 23-year professional life, he has taken part in the coordination and construction of some 5,000 Design & Project Manager independent sections and approximately 800,000 square meters of enclosed space. Other tasks included the design/project development and other disciplinary processes (static, mechanical, electrical, infrastructure, and so on) of six plazas, each with more than 20 floors, 11 residential units, one hospital and tens of 8/15-story houses, hotels and management offices. He began his career at one of the biggest contracting companies at the time before joining the Aşçıoğlu group in 2004. Since 2014, he has served as the Design and Project Manager at Aşçıoğlu. Saygın Aksoy Saygın Aksoy graduated from Yeditepe University Business Administration in English. He subsequently earned over 10 years of managerial experience in six different positions in sales management,marketing Corporate Communications and corporate communications management. He has managed marketing budgets of approximately 35 & Marketing Manager million Turkish lira annually and contributed significantly to the sales turnover up to 790 million Turkish lira annually. Aksoy has triumphantly managed many award-winning and successful projects, including the establishment of the industry’s first online sales system, sales performance contests, best marketing campaign finals, brand name recognition/appreciation contests, brand reputation leaderships, top turnover growth prizes, and the Golden Spider Web Awards. 12 AFFILIATES AŞÇIOĞLU A.Ş. AŞÇIOĞLU LTD.ŞTİ. AŞÇIOĞLU AKARYAKIT SE CLUB 13 STRATEGY & GOALS To be a role model for our industry with our services and service perception; To create new values for our society, and to meet expectations with consistency and persistent quality; To exceed our planned goals; To maintain our forward-oriented and entrepreneurial thinking for all our service platforms. Supporting you with our projects to guarantee your future is the basis of our perspective. 14 We value art, conserve the historical and cultural fabric of our environment, and integrate our perception through design. In line with our commitment to technology and innovation, we leverage our 52 years of experience in our initiatives and service quality. We define our perspective through our technical competence, customer-oriented service delivery and other factors that help improve the quality of life. 15 QUALITY CERTIFICATES ISO 14001:2015 ISO 45001:2018 ISO 14001:2018 16 MEMBERSHIPS HONORARY MEMBER FOUNDING MEMBER 17 COOPERATIONS 18 PRESS COVERAGE 19 PRESS COVERAGE 20 PROJECT CHRONOLOGY 1967 1971 1973 1974 1975