DOCUMENT RESUME ED 366 244 HE 027 085 TITLE 20 Years: Putting It All Together. Proceedings of the Annual Conference of the North East Association for Institutional Research (20th, Bolton Landing, New York, November 6-9, 1993). INSTITUTION North East Association for InsC'utional Research. PUB DATE Nov 93 NOTE 337p. PUB TYPE Collected Works Conference Proceedings (021) EDRS PRICE MF01/PC14 Plus Postage. DESCRIPTORS Alumni; *College Administration; College Freshmen; Crime; Data; *Data Analysis; Demography; Educational Finance; Electronic Mail; Enrollment Trends; Federal Aid; Financial Exigency; *Higher Education; Institutional Mission; *Institutional Research; Outreach Programs; Program Evaluation; *Research Methodology; School Holding Power; Sex Differences; Teacher Salaries; Telecommunications IDENTIFIERS Internet; Suffolk County Community College NY ABSTRACT This report of the proceedings of a conference on institutional research techniques contains information on the conference and 23 selected papers. Conference information includes the program, a list of steering committee members, and a list of attenders. The following papers are included:(1) "Examples of How Institutional Research Can Help Campus Administrators with Their Survey Research Needs" (Karen W. Bauer) ;(2) "No Pain, No Gain: How One College Emerged Stronger from the Fiscal Crisis" (Craig A. Clagett);(3) "Outreach Programs and Their Varying Impact on Key Market Segments" (David J. Costello) ;(4) "Analytical Techniques for Studying Student Retention" (Anne Marie Delaney);(5) "Designing Alumni Research for Assessment and Planning" (Anne Marie Delaney); (6) "Beyond E-mail: Getting Data from the Internet" (Jim Fergerson); (7)"To Have and To Hold: On the Meaning of 'Retention" (Thomas B. Flaherty and Jennifer A. Brown) ;(8) "Making the Most of the Mission Review: A Topical Case Study" (Eleanor Fujita and Mark Oromaner); (9) "A Review of Reliability, Validity and Useability Considerations in the Use of the Writing Sample as an Index of Program Effect" (Stanley S. Jacobs, Mary Ann Ausetts); (10) "Developing Consistency Data for the ASQ Plus" (Ellen Armstrong Kanarek); (11) "Using the Admitted Student Questionnaire to Determine Cognitive Fit between Incoming Students and College and Predicting the Future Enrollment Behavior" (Yun K. Kim);(12) "Faculty Salary Equity--Comparison of Two Methodologies" (Denise A. Krallman); (13) "Salary Compression Analysis" (Denise A. Krallman);(14) "A Demographic and Economic Outlook for the 1990's" (Marcia M. Lee);(15) "An Analysis of Entering Freshman Survey Data as It Relates to Graduation Rates" (Linda M. LeFauve, Mark L. Molnar);(16) "Electronic Survey Data on Gupher" (Cynthia B. Lucia);(17) "How Insensitive Can You Get? Further Analysis of the 'Best Colleges' Rankings" (Michael D. McGuire); (18) "A Critical Multiplist Evaluation of Developmental Reading Instruction at Suffolk Community College" (Anthony Napoli, Paul Wortman, and Christina Norman); (19) "Inferential Research Methods in Euucational Administration: Benefits and Limitations" (Caroline L. Pike, Sharon L. Todd);(20) "Organizational Influences on Disparities between Male and Female Faculty Salaries" (Catherine E. Regan, J. Fredericks Volkwein); (21) "Influence of Background Variables on Students' Evaluation of Faculty" (Stuart L. Rich); (22) "An Analysis of Patterns of Federal Support for Academic Science and Engineering: 1981-1991" (James F. Trainer); and (23) "The Relationship of Campus Crime to Campus and Community Characteristics" (J. Fredericks Volkwein, Bruce Szelest, Alan J. Lizotte). (JB) 1 North East Association forInstitutional Research 20th Annual Conference Proceedings "wv HEAIR 193 m'sr. 20 Years: Putting it All Together 86ST COPY ARUM The Sagamore at Lake GeorgeBolton Landing, N.Y.November 6-9,1993 U.S. DEPARTMENT Oe EDUCATION "PERMISSION TO REPRODUCE THIS OR.ce of Educational Research and improvement MATERIAL HAS BEEN GRANTEDBY EDUCATIONAL RESOURCES INFORMATION CENTER (ERIC) North East Assoc CL.iitKis document has been reproduced as received from the person or organization originating for Institutional O Miner changrra have boon mid* to improve reproduction gustily 2 Research Points of view ce opinions stated in this docu- TO THE EDUCATIONAL RESOURCES ment do not necessarily represent Oki& INFORMATION CENTER (ERIC)" OEM position or policy n.r HEAIR 344r" NW 20 Years: Putting it All Together 3 President's Message The 20th Annual Conference of the North East Association for InstitutionalResearch, held November 6-9, 1993 at The Sagamore on Lake George in Bolton Landing,NY, was a tremendous success. This conference will undoubtedly be remembered by those whoattended for its idyllic location and innovative program. This year's conference theme, "20 Years: Putting it All Together", was very appropriate and illustrative of our profession. What a long way our associationhas come in the twenty years since the inaugural conference was held in Williamstown,MA. The inaugural conference featured a keynote address, given by Lois Torrence, and three paperpresentations. I think that it is quite fitting that at our 20th annual conference, the NEAIRmembership voted to confer emeritus membership status upon Lois. Twenty yearslater our annual conference featured numerous workshops, paper presentations, panel discussions, specialinterest group meetings, and the inaugural team case study. Special thanks and credit are due to Marge Wiseman, Program Chair, and toDiane Cuneo, Local Arrangements Chair, for their excellent organization and planning.They set olit to provide a conference that would take full advantageof the unique setting, to provide a rich learning environment and to foster collegial networking opportunities. TheSunday night keynote address by Robert Culver, Senior Vice President and Treasurer atNortheastern University, provided us with valuable insights and practical approaches to costreductions and productivity enhancements. The team case study that was woven throughout thetraditi:711al parts of the program provided participants the opportunity to share andpractice institutiol-al research techniques. Many thanks go to Marian Pagano who conceived of andorchestrated this new conference component. The Monday eveningdinner and Karaoke event was definitely an opportunity to make new friends, to reestablish old acquaintances and generallylet our hair down. Congratulations to all the newly-elected NEAIR officers: to Marian Pagano on her election to the position of President-Elect, to Jane Price, on her election toSecretary, and to Darryl Bullock, Diane Cuneo, and Stuart Rich on their election to the SteeringCommittee. Additional thanks go to Jane Price who is serving double duty as Publications Chairand is responsible for the compilation and production of these Proceedings. The membership canbe confident that these newly elected officers and steering committee members will servethe organization well. A special thank you to Larry Metzger and Tom Flaherty,who provided advice and guidance throughout my tenure as president. Heartfelt thanks go toBrenda Bretz, our membership secretary, for all her helpand for the hours of service she provides this organization. Best wishes to Mike McGuire, a valued friend and colleague, as he assumesthe responsibilities of the presidency. His new initiatives will strengthen and moveNEAIR forward in the year ahead. With these acknowledgments, and heartfelt thanks tomembers of the Steering Committee and to the members of NEAIR, I commend to themembership these Proceedings. This has truly been a memorable year. Dawn Geronimo Terkla President, NEAIR 1992-93 Table of Contents Page Number 1993 Conference Program 1 U. Steering Committee Members 13 Papers and Selected Panel Presentations (in alphabetical order by first author) 1.Examples of How Institutional Research Can Help Campus Administrators with Their Survey Research Needs Karen W. Bauer, Ph.D 15 2.No Pain, No Gain: How One College Emerged Stronger from the Fiscal Crisis Craig A. Clagett 27 3.Outreach Programs and Their Varying Impact on Key Market Segments David J. Costello, Ph.D 37 4.Analytical Techniques for Studying Student Retention Anne Marie Delaney 47 5.Designing Alumni Research for Assessment and Planning Anne Marie Delaney 55 6.Beyond E-mail: Getting Data from the Internet Jim Fergerson 64 7.To Have and To Hold: On the Meaning of "Retention". Thomas B. Flaherty Jennifer A. Brown 85 8.Making the Most of the Mission Review: A Topical Case Study Eleanor Fujita Mark Oromaner 89 9.A Review of Reliability, Validity and Useability Considerations in the Use of the Writing Sample as an Index of Program Effect Stanley S. Jacobs, Ph.D. Mary Ann Ausetts, M.A. 97 10. Developing Consistency Data for the ASQ Plus Ellen Armstrong Kanarek 122 11. I (sing the Admitted Student Questionnaire to Determine Cognitive Fit Between Incoming Students and College and Predicting the Future Enrollment Behavior Yun K. Kim, Ph.D 131 12. Faculty Salary Equity -- Comparison of Two Methodologies Denise A. Krallman 140 13. Salary Compression Analysis Denise A. Krallman 150 14. A Demographic and Economic Outlook for the 1990's Marcia M. Lee, Ph.D. 160 15. An Analysis of Entering Freshman Survey Data as it Relates to Graduation Rates Linda M. LeFauve Mark L. Molnar 176 16. Electronic Survey Data on Gopher Cynthia B. Lucia 188 17. How Insensitive Can You Get? Further Analysis of the Best Colleges Rankings Michael D. McGuire, Ph.D. 191 18. A Critical Multiplist Evaluation of Developmental Reading Instruction at Suffolk