April 14 - 15, 2021 2021 EXHIBITOR RE-ENVISION CONTEST RE-ENVISION YOUR WORK AND WIN! Win one of two $50 Amazon gift cards or a CONFERENCE Entry fee for Denver 2022. For contest form and instructions, click here. OR AT THE HECA BOOTH IN THE EXHIBIT HALL OR IN YOUR VIRTUAL SWAG BAG AT THE CONFERENCE! Drawings for the Amazon gift cards will be at the Closing Social. Denver Conference prize will be announced after close of May 31, 2021. 2O21 CONFERENCE AT-A-GLANCE WELCOME TO HECA’S 2021 VIRTUAL CONFERENCE! DURING THE 2-DAY CONFERENCE (AND THROUGH MAY 31, 2021). YOU WILL HAVE 24-HOUR ACCESS TO: Exhibitor booths College booths College Showcase videos Sessions (post-conference) Daily Schedule Wednesday, April 14th (Times in EST) Thursday, April 15th 10:30-11:30am Exhibit Hall / HECA Hub 10:30-11:30am Exhibit Hall / HECA Hub 11:30-11:45am Conference Welcome 11:30-12:30pm Special Guest Speaker: 11:45-12:45pm Heart of HECA Eric Hoover 12:45-1:45pm Keynote Speaker: 12:30-1:30pm Breakout Session D Rick Clark 1:30-4:00pm College Fair 1:45-2:00pm Break 4:00-4:15pm Break 2:00-3:00pm Breakout Session A 4:15-5:15pm Breakout Session E 3:00-3:30pm EXHIBIT HALL 5:15-5:45pm Exhibitor Showcase 3:30-4:00pm Exhibitor Showcase Session A Session C 4:00-4:30pm Exhibitor Showcase Session B 5:45-6:15pm Exhibitor Showcase 4:30-5:30pm Breakout Session B Session D 5:30-5:45pm Break 6:15-7:15pm Special Guest Speaker: 5:45-6:45pm Breakout Session C Anya Kamenetz 6:45-7:45pm RoundTable: UnPlugged 7:15-8:30pm Closing Social 7:45-8:30pm HECA Pub EXHIBITORS (LIVE) Wednesday & Thursday, 10:30am-11:30am EST Wednesday, 3:00pm-3:30pm EST EXHIBITOR SHOWCASES (LIVE) Wednesday, 3:30pm-4:30pm EST Thursday, 5:15pm-6:15pm EST COLLEGE FAIR (LIVE) Wednesday, 1:30pm-4:00pm EST Index Welcome.....................................................5 Acknowledgements...............................6 Special Thank You.................................. 7 Wednesday Agenda...............................8 Thursday Agenda....................................17 Exhibitors....................................................24 United States Colleges........................25 International Colleges...........................26 Conference Attendees.........................28 Participant Locations............................31 HECA Organization.................................32 4 Welcome to HECA ReEnvision 2021! And a re-envisioned conference it is. When COVID forced us to move our conference to a virtual platform, the conference team (Board members, Co-Chairs, Committee Chairs and Staff) got busy and produced a wonderful experience for you that is as personal, educational and fun as our in-person conferences. This conference is the largest in HECA history ~ over 500 attendees, 190 colleges and 41 exhibitors and business partners. Sessions were chosen to reflect our members’ current needs and recordings will be available until May 31, 2021. Our trademark Heart of HECA and the new HECA: UnPlugged will be opportunities for members to share ideas and network on topics addressing issues that all of us are tackling in our practices. Just want to reconnect with colleagues? Be sure to visit the HECA Hub and Closing Social. Last but not least, our keynote speaker, Rick Clark, Director of Undergraduate Admission at Georgia Institute of Technology, will surely “Wow” us as he always does. Other guest speakers, Eric Hoover, Senior Editor at The Chronicle of Higher Education and Anya Kamenetz, Lead Education Reporter for NPR, will be sharing their viewpoints on what is happening in higher education today. We welcome you to the conference and know you will have the opportunity to learn, add to your professional development (don’t forget to keep track of your Professional Development Points!) and come away re-invigorated, re- connected and re-envisioned. Thank you for your trust in us and for attending. Enjoy your time at the conference! HECA Strong, HECA Proud!!!! Cheri Barad Sandy Lawrence & Diane Lomonaco President, HECA HECA 2021 Conference Co-Chairs I’m so excited that you’ve chosen to join us for this year’s HECA ReEnvision Virtual Conference. When the decision was made in the fall to pivot to a virtual conference, our incredible conference team rolled up their sleeves and went to work. What they’ve done has been nothing less than amazing. The conference that you’ll experience over the next two days is an accumulation of months of planning, determination, ingenuity and hard work. I can’t say enough about all of the incredible HECA volunteers who have given so much of their time to make this event possible. Thank you again for joining us at our conference. I trust it will be informative, uplifting and fun! Terry Knaus Executive Director, HECA 5 ACKNOWLEDGEMENTS BREAKOUT SESSION COMMITTEE Terry Knaus Ellen Kuppersmith Sandy Lawrence Diane Lomonaco Kazue McGregor COLLEGE FAIR Jodi Glou & Ellen Kuppersmith, Co-Chairs CONFERENCE ADVISORY COMMITTEE Sandy Lawrence & Diane Lomonaco, Co-Chairs Cheri Barad Chris Holzwarth Aralyse Johnson Terry Knaus Kazue McGregor EXHIBITORS TEAM Audrey Slaughter, Chair Jigisha Doshi Bryan Ide Terry Mady-Grove Kris Neely Kathy Noble Cathy Richter Teo Salgado Suzanne Spradling Toni Marie Teeter Victoria Turner HEART OF HECA STANDARDS & ETHICS COMMITTEE Maureen Chang, Chair Steven Antonoff Brooke Daly Debra Landesberg Hanna Stotland ROUND TABLE: UNPLUGGED Dale Price Lisa Hatch Zimmer STAFF Aralyse Johnson, Special Projects and Events Assistant Cathy McMeekan, HECA Administrative Assistant Carla Sullivan, Public Relations/Marketing Assistant 6 A SPECIAL THANK YOU TO…. 220+ Conference Exhibitors and Colleges Rick Clark, Eric Hoover and Gigi Rosenberg for their generosity Breakout session presenters for their time and expertise Member volunteers who helped run the conference smoothly Sandy Lawrence & Diane Lomonaco Kazue McGregor Audrey Slaughter Jodi Glou & Ellen Kuppersmith Aralyse Johnson Super Virtual Conference Team for their super dedication and time! Chris Holzwarth & the Communication Team for making us look and sound good Cheri Barad & the HECA Board for their incredible support Terry Knaus for his wisdom and counsel And to all the members who sent in pet and hobby photos! (Visit the Lounge to enjoy the sldeshow.) 7 AGENDA Wednesday, April 14 Wednesday, April 14 ALL DAY EXHIBIT HALLS ON-DEMAND COLLEGE SHOWCASES COLLEGE BOOTHS 10:20-11:20 AM ET Auditorium Board Welcome Video (5') available on-demand in the Auditorium and throughout the conference in the Lounge. 10:30 - 11:30 AM ET Exhibit Hall Exhibit Hall / HECA Hub Visit our Exhibitors during this dedicated hour and fill out your Exhibitor Contest form today! You can find the form and instructions in your Swag Bag and at the HECA Booth. 11:30 - 11:45 AM ET Auditorium Conference Welcome 11:45 - 12:45 PM ET Auditorium Heart of HECA The Heart of HECA is a HECA conference tradition in which members share ideas and have open dialogue surrounding important topics that we as IECs face in our profession. This year we will be going into breakout rooms so that we maintain active participation in a small group setting. What better way to kick off the conference than to connect with one another and truly experience what HECA is all about?! 2:45 - 1:45 PM ET Auditorium Keynote Rick Clark Director of Undergraduate Admission Georgia Institute of Technology A native of Atlanta, Rick Clark earned a B.A. from the University of North Carolina at Chapel Hill and an M.Ed. from Georgia State University. Prior to coming to Tech, Rick was on the admissions staff at Georgia State, The McCallie School and Wake Forest University. Today he is the Director of Undergraduate Admission at Georgia Tech where he directs recruitment and enrollment efforts, manages the review and selection of all undergraduate applications, and leads the admission team. Under his leadership, brand awareness has increased, academic class profile has improved, and enrollment goals have been exceeded. Rick has served in a variety of leadership and advisory roles for SACAC, NACAC, GA Tech’s Staff Council, ACT, College Board and the Department of State where he discusses higher education. Over the last five years he has written a regular blog that helps families navigate the college process and affordability. He co-authored The Truth about College Admission: A Family Guide to Getting In and Staying Together and also a complementary workbook under the same title to be released September, 2021. 8 Wednesday, April 14 The Room Where It Happens Every year, and particularly in this crazy year, it’s easy to get caught up in statistics and deadlines and forget that when your students submit their applications, there are real people dealing with grades, activities, essays, recommendations, and all the other things required from each student when they apply for admission. In this lively, entertaining, and inspiring keynote address, Rick Clark gives us a look behind the curtain (or into the Zoom room, as it were) of the admission office. Who are these people? What are they considering and discussing? How are decisions really made- - AND how might that change in the upcoming years, due to the pandemic? Most importantly, as counselors, what does this mean for you? Using wisdom gained from his several years working in admissions in a variety of settings, his understanding of students and families, and most importantly according to Clark, “some solid Hamilton references”, you will come away with a new understanding and appreciation for the admission process, recent changes, and how you can and why you should adapt to the changing landscape. 1:45 - 2:00 PM ET Break 2:00 - 3:00 PM ET Auditorium Breakout Session A Felons Cheaters and Varsity Blues: Working With the Hardest Cases Hanna Stotland, J. D., HECA Member of Standards and Ethics Committee How do you help a student who has the right academic credentials, but has a problem on his or her record that requires further explanation? Colleges can be forgiving when the student owns the problem and explains the recovery persuasively.