CONTENTS Page ACKNOWLEDG11ENTS ...................................................................................................... v I. 1. INTRODUCTION .......................................................................................................... 1 1.1 Historical perspective .............................................................................................. 1 r 1.2 Australian perspective ............................................................................................. 1 ' 1.3 Comparative advantage and disadvantage of the Australian fishing environment ......................................................................................................... 2 2. TRADE FIGURES .......................................................................................................... 3 2.1 History .................................................................................................................... 3 2.2 Recent trade figures - 1994 ...................................................................................... 3 2.3 Brief economic forecast (ABARE suggestion) ......................................................... 3 2.4 Increasing the competitiveness of the dried seafood industry .................................... 5 3. THE DRIED SEAFOOD MARKET ............................................................................... 6 3.1 Difficulties sourcing trade information ..................................................................... 6 3.2 Issues for marketing in Asia ..................................................................................... 7 3 .2.1 Commercial planning ................................................................................... 7 3.2.2 Necessary procedures for market success .................................................... 7 3.2.3 Strategy ...................................................................................................... 8 3.2.4 Overlap/dual market approach ..................................................................... 8 3.2.5 Commitment ............................................................................................... 8 3.2.6 Government support .................................................................................... 8 3.2.7 Research and development .......................................................................... 9 4. DRIED SEAFOOD IN ASIA ........................................................................................ 10 D 4.1 Buying habits, consumer preference ....................................................................... 10 r 4.2 The Japanese market ............................................................................................. 11 4.2.1 Seafood trends .......................................................................................... 11 4.2.2 Product trends and forms ........................................................................... 12 4.2.3 Market channels and overseas product.. ..................................................... 12 4.2.4 Factors of change ...................................................................................... 12 4.2.5 Final market segments ............................................................................... 12 4.3 The Hong Kong market ......................................................................................... 13 4.3 .1 Marketing chain of dried seafood ............................................................... 13 4.3.2 Wholesalers and retailers ........................................................................... 14 4.3.3 Dried seafood imports ............................................................................... 15 4. 3 .4 Exports of dried seafood products ......................................... ~ ................... 15 4 .3. 5 Re-exports of dried seafood products ........................................................ 16 4.3.6 Trends ....................................................................................................... 16 4.4 The Korean Republic markets ................................................................................ 16 4.4.1 Imports ..................................................................................................... 17 4.4.2 Reducing tariffs ......................................................................................... 17 4.4.3 Trends ....................................................................................................... 17 Evaluation ofthe Market for Dried Seafood (FRDC 941123) Page i 4.5 Singapore .............................................................................................................. 17 4.5.1 Re-exports ................................................................................................ 18 5. DRIED SEAFOOD IMPORTED INTO AUSTRALIA ................................................. 19 5 .1 Import trade statistics ............................................................................................ 19 5.2 Origins of imports ................................................................................................. 19 5.2.1 Thailand .................................. :................................................................. 19 5.2.2 Japan ......................................................................................................... 20 5.2.3 Taiwan ...................................................................................................... 21 5.2.4 Korean Republic ........................................................................................ 21 5.2.5 Singapore .................................................................................................. 22 5.2.6 The Peoples Republic of China .................................................................. 23 5.2.7 Hong Kong ............................................................................................... 23 5.2.8 USA .......................................................................................................... 24 5.2.9 Norway ..................................................................................................... 25 5.2.10 Spain ................................................................. ;........ ............................ 25 5.3 The cephalopod market and Australian imports ..................................................... 26 6. SURVEY ...................................................................................................................... 27 6.1 Processing industry questionnaire .......................................................................... 27 6.2 Domestic retail survey ........................................................................................... 29 6.2.1 Brisbane .................................................................................................... 29 ·6.2.2 Melbourne ................................................................................................. 32 6.2.3 Sydney ...................................................................................................... 33 6.2.4 Perth ......................................................................................................... 34 6.3 Overseas sector Hong Kong & Taiwan wholesale and retail market ....................... 36 7. AUSTRALIAN EXPORTS OF DRIED SEAFOOD ...................................................... 38 7.1 Australian dried seafood customers ....................................................................... 38 7.1.1 Hong Kong ............................................................................................... 38 7.1.2 Singapore .................................................................................................. 40 7.1.3 Taiwan ...................................................................................................... 41 7.1.4 Japan ......................................................................................................... 41 7.1.5 The Peoples Republic ofChina ................................................................. .42 7.1.6 Indonesia ................................................................................................... 42 7.1.7 Tonga ....................................................................................................... 42 7.1.8 USA .......................................................................................................... 42 8. DISCUSSION ............................................................................................................... 43 8.1 Small tunas & pilchards ........................................................................................ .43 8 .1.1 Raw ingredient .......................................................................................... 4 3 8.1.2 Seasoned dried fish ................................................................................... .43 8.2 Pipefish & seahorse ............................................................................................... 44 8.3 Seadragon ............................................................................................................. 45 8.4 Anchovies ............................................................................................................. 45 8.4.1 Raw ingredient ........................................................................................... 45 8.5 Split fish and sprats ..............................................................................................