programming micros Spring 2002 From Idea to Target Editorial Why it’s normally not a good idea to pull your own teeth! Why then is it that many high-ranking an impressive 28%. We managed to com- managers and really smart engineers plete numerous development projects for develop their own software development our customers, which always resulted in tools? It can hardly be because they have the delivery of either a standardized soft- a lot of time to kill, nor can it be that ware development tool or a customized money isn’t important to them. solution for special needs. I don’t have the real answer to this Perhaps you didn’t know that IAR can question, but I see it happening repeated- build the tools you need. We can produce ly in our market…in big companies with a very cost efficient solution for you by considerable resources and mature devel- drawing on our long experience, together Tomas Wolf, President Wolf, Tomas opment processes as well as in smaller with a standard product portfolio that Most of us wouldn’t even dream of ones with less resources and less mature lends itself to a virtually unlimited num- trying to pull our own teeth when we processes. They’re everywhere…compa- ber of combinations. Our motto ”From have a toothache. And how many of nies that believe they need to develop idea to target in half the time” isn’t just a us have done the plumbing in our their own dental practice or plumbing promise we continue to fulfill for count- business to boot! less embedded systems developers. It’s own homes? The same goes for a lot One could argue that this tendency is something we can offer you too. of other things. Why? We don’t do due to a lack of adequate development Let IAR build your new development these things simply because we’re not tools. In some cases it might be true, but environment – there is no other company experts in these fields. And we may in most cases it’s not. More than likely, it that can offer such a unique combination have learned the hard way that it’s has do to with a lack of awareness about of products and services. Read all about both cheaper and smarter to leave available tools and expertise. Fortunately what we have to offer in this issue of some things to an expert. there are global companies, such as IAR Programming Micros. Systems, who have focused on the task of What? Are you afraid of the dentist customizing and standardizing software too? Ooops! development tools for embedded develop- Last but not least, take care of yourself ment. and thanks for doing business with us. In 2001 when many of our competi- tors downsized due to diminishing sales, Sincerely, IAR’s license business actually grew by Tomas Wolf, CEO New employees/New positions Created with IAR tools? Are you working on something cool that was created with tools from IAR Systems? Have you brought an idea to life? Want to share your success with other embedded systems Margareta Eriksson-Hörling, Jan Hedin, Product Nacera Rahmani, Technical engineers (the only ones who Product Marketing Manager. Development Manager. Support. really appreciate what you do)? Send us your success stories along with a picture of whatever it is you created to [email protected], we'll take the best of them and show it off for you - to 40,000 of your colleagues in a future issue of Programming Micros! Lars Sjöberg, Sales Manager Mats Mariedahl, Technical David Feng, Area Sales Bluetooth products. Support. Manager, Asia. 2 The Viking conquers Japan News Major Asian tele- Bluetooth™ is expected to take off this year with worldwide sales of more than 80 communications million devices, compared to 10 million in company licenses 2001. As the market for Bluetooth devices Bluetooth™ protocol soars, IAR is focusing its efforts on the stack Japanese market, where a number of com- panies are leading technology development One of the largest telecommuni- in terms of application development. Many cations companies in Asia Japanese companies have shown that they recently licensed the Bluetooth are quick to integrate the latest and grea- protocol stack technology from test technology into consumer products and IAR Systems. Our technology launch them in the marketplace. Bluetooth wireless technology makes IAR will be used in new products Companies such as Toshiba, Sony, Sharp, an ideal partner. being developed in Taiwan. The Seiko Epson are some good examples. In January 2002, IAR and our Japanese highly compact Bluetooth partners, Softboat and Taiyo Yuden, held a protocol stack along with the IAR Japan is expanding its Bluetooth seminar tour in Tokyo and Osaka with 126 IAR MakeApp stack configura- business and services quickly and success- participants. Participants learned about the tion and optimization tool fully in Japan, having already launched its latest developments within the Bluetooth reduces development time as new Bluetooth products and created co- field and about the qualification process. well as production cost. The operation agreements with several leading IAR and Taiyo Yuden also performed pop- selection of stack supplier was Japanese Bluetooth wireless technology ular demonstrations of their Bluetooth made after a thorough evaluation suppliers. In so doing, IAR has become products. IAR also announced that we of available products, and under- the only supplier capable of offering a now support the Taiyo Yuden Bluetooth lines the strength of the IAR one-stop solution, from evaluation of modules with our Bluetooth protocol product portfolio. Bluetooth wireless technology to develop- stack, and Taiyo Yuden proudly reported ment, debugging, testing, verification, and that it is the first company in Japan, and qualification. No other supplier knows the the 5th in the world, to be accredited as a IAR and Toshiba demands on embedded systems develop- Bluetooth Qualification Test Facility announce a partner- ment like IAR. Our unique expertise with (BQTF). ship on Bluetooth wireless technology for the automotive Application Development industry IAR Systems and Toshiba Services at your service! Electronics Europe have announced a partnership regard- The professional Application Develop- the development of safety systems for ing Bluetooth wireless techno- ment Services organization within IAR some of the world's most important auto- logy for the automotive industry. Systems is ready to assist you in any motive companies. Our list of customers IAR Systems has adapted and phase of the development process—from include companies such as Combitech optimized the Bluetooth hardware design to software development Traffic Systems and Autoliv. protocol stack product for and Bluetooth qualification and testing. The Bluetooth consultants at IAR Toshiba’s high-performance Systems are the most qualified on the TLCS900-H2 series of 32-bit IAR Systems in Sweden offers vast expe- market; among their achievements is one CISC microcontroller devices rience and expert skills in both hardware of the most compact Bluetooth protocol and the OSEK operating system, development (design of ASICs and elec- stacks in the world, the IAR Embedded which are mainly targeted for tronic boards) and embedded software Bluetooth Protocol Stack. automotive customers and ve- development. Our areas of expertise Contact IAR Systems at [email protected] hicle applications. The compact include microcontroller and Microsoft before your next embedded development, IAR stack will help reduce pro- Windows device driver development, whether you need expert consultants or duction costs of automotive WindowsCE development, automotive want to commission a complete embedded applications that use the Toshiba (OSEK/CAN) and Bluetooth product systems development project including device. development. both hardware and software development, The IAR consultants are involved in with or without Bluetooth capabilities! 3 EP2002 Show New M16C toolset in Stockholm 15-18 January with Embedded C++ in the pipeline Later this year, a new version of the IAR Embedded Workbench IDE will be avail- able for all developers of embedded systems who have Bluetooth™ crosses the chosen the M16C microcon- threshold to real embedded troller from Mitsubishi as projects their target chip. The new The overall impression of the tools use the very latest IAR EP2002, the biggest electronics technology and include a com- trade fair in the Nordic countries plete range of features for effi- held in Stockholm on 15-18 cient application development. January was that embedded New Integrated Develop- IAR Embedded Workbench Graphical User developers, at least in Sweden, Interface are no longer just keeping up to ment Environment (IDE) date with Bluetooth wireless The new IDE rests on an entirely new technology, but have actually technology platform that includes many Real-time debugging decided to begin to develop with improvements and new features such as: In addition to the C-SPY simulator, there Bluetooth wireless technology. • Seamless integration of code develop- is also a ROM-monitor version that sup- Many company representa- ment and debugging for a truly itera- ports Mitsubishi’s ROM-monitor and its tives described Bluetooth pro- tive work process. program. The ROM-monitor version can jects which they had already bud- • Support for real backtracking. be used with several Mitsubishi boards geted for, such as strategic plans • The finest stepping granularity in an (MSA0654, MEU2001, MDECE0201 and to incorporate Bluetooth wireless embedded debugger. MDECE0222) and with Glyn’s technology in their existing • True “edit-while-debugging” EVBM16C/6x evaluation board. The product portfolio. This is a sig- capabilities for interactive correction ROM-monitor includes the C-SPY simu- nificant change from a year or so of errors. lator features, and gives enables you to run your application on real hardware. ago when interest in Bluetooth The new IDE has a modular and exten- was more general, and relatively sible architecture that allows plug-in Graphical XLINK setup tool superficial.