www.wool.com PROFIT FROM WOOL INNOVATION ISSUE 56 SEPTEMBER 2013 2 UPFRONT September 2013 BEYOND THE BALE CONTENTS BEYOND THE BALE NOW INTERACTIVE OFF-FARM he online edition of the Beyond the Bale magazine is now interactive, providing 04 International Woolmark Prize Treaders with access to even more AWI digital content: 06 Alexander Wang promotes Merino Pop-up videos Pop-up image galleries 07 The Sartorialist on social media Hyperlinks to other digital content 08 Cool Wool wins at Lord's Search and print features 10 Merino wool in Vogue Download a PDF of the magazine 12 Merino wool in GQ Share pages via email, Facebook, Twitter and more. 13 Wool revs up! Previous editions back to December 2006 are also available from the site. 14 The Wool Lab: Seasonal trend guide To access the interactive edition of the magazine go to: 15 Nurturing with nature http://beyondthebale.wool.com 16 Merino for the slopes and city To receive an email notification when a new edition is available, subscribe to the quarterly Beyond the Bale e-newsletter at www.wool.com/subscribe 17 Wool for sportswear The hard copy of the magazine will still be produced and distributed as usual. 18 Promoting wool for interior textiles 19 Wool4Skool winners crowned 20 Compass points to wool 21 Turkish supply chain 22 Bush heritage inspires new label 23 Collette Dinnigan promotes wool ON-FARM 24 Young Farming Champions 26 AWI shearing initiatives Buttons on the pages allow readers to view Pop-up videos 30 National Merino Challenge additional digital functionality. 32 Lifetime Ewe Management 34 MERINOSELECT 36 EverGraze regional packages 40 Discover Ag career search 42 Managing climate variability 44 Community baiting brings calm 45 World Merino Conference 46 New AWI website for growers 47 Readers' photos Pop-up image galleries Search and print features Executive Editor: Richard Smith, by law, we exclude all conditions, [email protected], warranties, guarantees, terms and AWI Marketing and Communications. obligations expressed, implied or imposed by law or otherwise relating AWI, Level 30, 580 George St, Sydney to the information contained in this NSW 2000 Find Woolmark on Facebook at material or your use of it and will have AWI, GPO Box 4177, Sydney NSW 2001 www.facebook.com/woolmark no liability to you, however arising and P 02 8295 3100 F 02 8295 4100 under any cause of action or theory E [email protected] W www.wool.com of liability, in respect of any loss or Beyond the Bale is published by Australian Wool Innovation Limited (AWI), a AWI Helpline, 1800 070 099 damage (including indirect, special or company funded by Australian woolgrowers and the Australian Government. Subscription: Beyond the Bale is consequential loss or damage, loss of available free. To subscribe contact AWI profit or loss of business opportunity), AWI’s goal is to help increase the demand for wool by actively selling Merino wool P 02 8295 3100 E [email protected] arising out of or in connection with this material or your use of it. and its attributes through investments in marketing, innovation and R&D – from Copyright: Material in Beyond the farm to fashion and interiors. Bale is copyright. Reproduction of the Advertising sales: Max Hyde, Hyde material is encouraged. However prior Media Pty Ltd permission must be obtained from the P 03 5792 1314 F 03 5792 1359 AWI INVESTMENT STRATEGIES Executive Editor. E [email protected] Disclaimer: Whilst Australian Wool Advertising is subject to terms and Innovation Limited and its employees, conditions published on the ratecard, 1. ON-FARM R&D 3. MARKETING officers and contractors and any which is available from Hyde Media. contributor to this material (“us” or ISSN: 1447-9680 2. OFF-FARM R&D 4. GLOBAL BUSINESS SERVICES “we”) have used reasonable efforts to A Merino wool pullover ensure that the information contained Front cover: designed by Sonia Rykiel which is in this material is correct and current showcased on the cover of a Vogue at the time of its publication, it is Paris feature as part of AWI’s Merino your responsibility to confirm its Wool. No Finer FeelingTM fibre accuracy, reliability, suitability, currency View the interactive online edition of Beyond the Bale, with pop-up advocacy campaign – see page 10. and completeness for use for your videos and image galleries, at http://beyondthebale.wool.com purposes. To the extent permitted September 2013 UPFRONT 3 BEYOND THE BALE Getting on with business e are continuing with initiatives to other introductory workshops, and 1370 high stores for consumers to purchase. Items Whelp increase the demand for wool school students received an introduction to from the 2012/13 International Woolmark through investments in marketing and R&D wool harvesting. Prize winning collection of Christian Wijnants – from farm to fashion. I would like to inform are now available in the Sydney city store of you of some recent activities in which the AWI state networks: AWI continues to invest David Jones. organisation has been involved. and grow its state based extension networks which have increased their membership International Wool Textile Organisation AWI three year Strategic Plan: Our Strategic base over the past 12 months to 8100. (IWTO): The environmental credentials Plan for the three financial years 2013/14 Strong partnerships with state departments, of wool and the unique properties of to 2015/16 was released on 1 July and is private providers and woolgrowers have wool that set it apart from other fibres in available on the AWI website at www.wool. secured ongoing funds for Leading Sheep the marketplace were at the forefront of com. We consulted widely with woolgrowers (Qld), Sheep Connect NSW, BESTWOOL/ discussions at this year’s IWTO Congress and their representatives to ensure that BESTLAMB (Vic), Sheep Connect Tasmania, held in June. The content of many of industry views are incorporated into the Sheep Connect South Australia, The the presentations on the first days of plan. Through AWI’s extensive Planning Sheep’s Back (WA) and Bestprac (pastoral) the Congress echoed this theme, and and Consultation Cycle, we will continue to networks. Call the AWI Helpline on 1800 070 Australia and AWI in particular were ensure that woolgrower levies are directed 099 if you want to get involved with a group heavily represented. On the last day of the to projects that deliver the greatest value to in your area. Congress there was an AWI-sponsored woolgrowers. A summary of the Strategic session titled “From Farm to Fashion – The Plan was posted to recipients of Beyond the EverGraze regional packages: The results Wool Supply Chain and the Consumer” Bale along with this edition. and recommendations from the EverGraze led by myself and a panel of leading research program, carried out across the high industrialists from Italy's fashion industry Statutory Funding Agreement (SFA): rainfall zone of southern Australia between including Nino Cerruti, Paolo Zegna, Pier Through a consultation process with the 2004 and 2013, are now available on a new Luigi Loro Piana and Franca Sozzani. Federal Government we have renegotiated EverGraze website (www.evergraze.com. a new SFA between the Commonwealth au). The results have been presented as Annual General Meeting (AGM): The of Australia and AWI. At the end of June, regionally relevant information packages to AWI 2013 AGM will be held on Friday 22 Minister Ludwig signed the SFA, effective help producers in particular regions manage November at the Grace Hotel in Sydney. from 1 July for three years. their pasture and livestock systems. The Formal notice and meeting papers will be information quantifies the productivity, sent to AWI shareholders in October. AWI E-communications: In our endeavour to economic, environmental, risk and lifestyle shareholders who are unable to attend communicate better with our shareholders, impacts of implementing changes on farm. the AGM in person will be able to view the AWI has launched a totally revamped AGM proceedings via webcast. Further Wool.com website with information and Merino Wool. No Finer FeelingTM: In details are available on the AWI website at tools to help woolgrowers increase their the lead-up to the northern hemisphere www.wool.com/agm on-farm profitability, and inform them of autumn/winter retail season we have where AWI is investing their wool levies. intensified our efforts with the Merino Stuart McCullough Wool.com complements AWI’s other two Wool. No Finer FeelingTM fibre advocacy Chief Executive Officer, main websites: the Woolmark.com website campaign that is informing a new Australian Wool Innovation for trade and designer audiences, and the generation of consumers about the consumer-focused Merino.com website. natural attributes and benefits of Merino AWI produces several free e-newsletters wool. This year, the campaign involved to which woolgrowers can subscribe and AWI strengthening its partnerships receive by email. Visit www.wool.com/ with well-known designers, brands and subscribe for details. fashion media. Brand endorsements of the campaign provide real penetration in Shearer and wool hander training: Adequate fashion markets. numbers of highly skilled professional shearers and wool handlers are key to the International Woolmark Prize: The regional profitability of the Australian wool industry. In finalists have been announced for the the past year, AWI investment has increased 2013/14 International Woolmark Prize global the number of shearers and wool handlers final, to be held in Milan next February. trained across Australia.