Demographics Demographics - Minneapolis-St. Paul, MN % % Total Total Household Total Square % of US Population Density/Sq. Rental Units/ Population in Group of US Household Population of US s Miles Square Miles Mile Sq. Mile Quarters Population s 4,158,831 1.45 1,598,391 1.48 41,215 1.17 101 10 101,438 Source: Market Statistics, a Division of Claritas Inc., Minneapolis-St. Paul, MN DMA 2002 Estimates for Snapshots Population Estimates - Minneapolis-St. Paul, MN Male Total US Male % of US Female Total US Fem % of US Total Total US % of US Total Population 2,057,446 140,505,000 1.46 2,101,385 146,310,100 1.44 4,158,831 286,815,100 1.45 Age 0-9 298,293 20,276,770 1.47 283,841 19,346,720 1.47 582,134 39,623,490 1.47 Age 10-14 167,187 10,947,430 1.53 159,100 10,403,620 1.53 326,287 21,351,040 1.53 Age 15-17 98,612 6,369,163 1.55 93,114 5,991,576 1.55 191,726 12,360,740 1.55 Age 18-24 199,929 14,389,100 1.39 194,737 13,802,800 1.41 394,666 28,191,900 1.40 Age 25-34 289,548 19,831,280 1.46 284,163 19,511,790 1.46 573,712 39,343,080 1.46 Age 35-44 347,334 22,097,180 1.57 342,239 22,388,740 1.53 689,572 44,485,910 1.55 Age 45-54 291,996 19,500,750 1.50 291,344 20,310,200 1.43 583,340 39,810,940 1.47 Age 55-64 175,674 12,670,260 1.39 182,622 13,775,690 1.33 358,297 26,445,940 1.35 Age 65-74 105,891 8,228,758 1.29 121,164 9,925,016 1.22 227,055 18,153,770 1.25 Age 75-84 64,395 4,913,017 1.31 97,416 7,545,655 1.29 161,811 12,458,670 1.30 Age 85+ 18,587 1,281,260 1.45 51,645 3,308,355 1.56 70,232 4,589,615 1.53 Median Age 34 N/A N/A 36 N/A N/A 35 N/A N/A Median Age - Projected 5 Year N/A N/A N/A N/A N/A N/A 36 N/A N/A Source: Market Statistics, a Division of Claritas Inc., Minneapolis-St. Paul, MN DMA 2002 Estimates for Snapshots Education - Minneapolis-St. Paul, MN Market Population % of Market Total Total US Pop Index to US Total 25+ 2,664,019 100.00 185,287,900 100 25+, No HS Diploma 421,294 15.81 44,556,530 66 25+ HS Diploma 877,287 32.93 55,253,440 110 25+, Some College 750,053 28.15 47,006,240 111 25+, College Degree 444,030 16.67 24,994,900 124 25+, Grad/Prof Degree 171,355 6.43 13,476,830 88 Source: Market Statistics, a Division of Claritas Inc., Minneapolis-St. Paul, MN DMA 2002 Estimates for Snapshots Household Income - Minneapolis-St. Paul, MN Households % of Market Total Index to US Total US Pop % US $0-$14,999 167,366 10.47 73 15,394,560 14.29 $15,000-$24,999 213,430 13.35 86 16,816,740 15.61 $25,000-$34,999 213,627 13.37 86 16,754,050 15.55 $35,000-$49,999 330,879 20.70 107 20,788,190 19.29 $50,000-$74,999 403,727 25.26 122 22,225,930 20.63 $75,000-$99,999 141,634 8.86 114 8,339,387 7.74 $100,000-$149,000 86,769 5.43 123 4,769,413 4.43 $150,000+ 40,959 2.56 104 2,665,536 2.47 Source: Market Statistics, a Division of Claritas Inc., Minneapolis-St. Paul, MN DMA 2002 Estimates for Snapshots Household Data - Minneapolis-St. Paul, MN Market Households US Households % US Index to US Total 1,598,391 107,753,800 100.00 100.00 Owner-Occupied 1,187,171 71,463,450 1.66 2.50 Renter-Occupied 411,220 36,290,360 1.13 3.36 No Vehicles 120,668 11,186,010 1.08 10.39 One Vehicle 470,370 35,223,940 1.34 4.09 Two Vehicles 690,430 41,578,750 1.66 4.30 Three+ Vehicles 316,923 19,765,110 1.60 8.74 With Children 563,452 38,606,740 1.46 4.07 Without Children 1,034,939 69,147,060 1.50 2.33 Owner-Occ. Units/Sq. Mile 29 20 145.00 0.00 Renter-Occ. Units/Sq. Mile 10 10 100.00 0.00 Source: Market Statistics, a Division of Claritas Inc., Minneapolis-St. Paul, MN DMA 2002 Estimates for Snapshots Race/Ethnicity - Minneapolis-St. Paul, MN % % % Total US Total US Median Total US Total US % of Population of Households of Male of Female Pop Hhld Age Male Fem US US US US White (alone) 3,657,631 213,579,900 1.71 1,463,162 85,173,020 1.72 36.9 1,802,374 104,630,200 1.72 1,855,257 108,949,700 1.70 Black (alone) 176,716 35,606,990 0.50 57,910 12,442,170 0.47 25.3 90,657 16,895,680 0.54 86,059 18,711,310 0.46 Asian/Pacific 141,468 10,936,910 1.29 34,411 3,315,227 1.04 24.4 69,240 5,282,253 1.31 72,228 5,654,652 1.28 (alone) Hispanic* 135,125 37,673,410 0.36 30,929 9,736,295 0.32 23.2 73,879 19,365,010 0.38 61,246 18,308,400 0.33 *Note: Hispanics can also be included in White, Black and Asian designations, causing duplication. Source: Market Statistics, a Division of Claritas Inc., Minneapolis-St. Paul, MN DMA 2002 Estimates for Snapshots General Information Leisure Activities Past 12 Months - Minneapolis-St. Paul, MN Survey Dates: Feb 2002 - Jul 2002 - (Scarborough) Persons 18+: 3,072,420 Intab: 1,016 Activity % of Market Gardening 50.9 Fishing 38.9 Bicycling 37.8 Photography 33.7 Swimming 32.7 Camping 25.4 Bowling 24.8 Golf 23.8 Jogging - Running 22.3 Free Weights - Circuit Training 22.0 Adult Continuing Education 19.1 Hunting 17.2 Team Sports (softball, Soccer, Etc.) 16.9 Other Team Sports 15.9 Power Boating 12.4 Hiking - Backpacking 12.1 Snow Skiing 11.0 In-Line Skating 9.8 Snowmobiling 9.3 Tennis 8.9 Skiing - Cross Country 6.7 Riding Personal Watercraft 6.3 Skiing - Downhill 5.4 Hockey 4.4 X"Treme Sports" 1.1 Source: Scarborough Research Minneapolis-St. Paul, MN DMA, 2002-2003 for Snapshots Professional Sports Teams in DMA - Minneapolis-St. Paul, MN Year Sport Team League Venue Capacity Contact Phone Title Built Hubert H. Humphrey 612-375- MLB Minnesota Twins American 48,678 1982 Sean Harlin Mgr.of Media Relations Metrodome 1366 Minnesota Western 612-673- Dir. Of Public Relations/ NBA Target Center 19,006 1990 Kent Wipf Timberwolves Conf. 1600 Communications Hubert H. Humphrey 612-828- NFL Minnesota Vikings NFC 64,035 1982 Bob Hagen Public Relations Asst. Metrodome 6500 Western Bill 800-328- NHL Minnesota Wild Xcel Energy Center 18,600 2000 V.P. Comm. & Broadcast Conf. Robertson 6731 Source: Compiled by Media Framework, Minneapolis-St. Paul, MN DMA 2002 for Snapshots Events Attended/Places Visited Past 12 Months - Minneapolis-St. Paul, MN Survey Dates: Feb 2002 - Jul 2002 - (Scarborough) Persons 18+: 3,072,420 Intab: 1,016 Activity % of Market Mall of America (excluding Night Clubs) 62.9% Any Professional Sports Event 38.8% Minnesota State Fair 38.5% Live Theater 31.6% Como Zoo 26.2% Other Live Theater 23.2% Science Museum 23.1% High School Sports Event 22.6% Minnesota Twins Baseball Game 21.8% Knotts Camp Snoopy 20.9% Minnesota Zoo In Apple Valley 18.0% Valley Fair 16.4% Minnesota Wild Hockey Game 14.0% Art Museum 13.7% Symphony Concert, Opera, Etc. 13.6% Other Nightclub 13.2% Children's Museum 12.9% Any XCel Energy Center Event 12.8% Mystic Lake Casino 12.6% Minnesota Timberwolves Basketball Game 12.6% Grand Casino - Hinckley 12.5% Rock Concert 12.1% Other Musical Concert 12.1% State/Orpheum Theater 11.8% Any Target Center Event 11.8% Any RiverCentre Event 11.2% Minnesota Vikings Football Game 10.7% Renaissance Festival 10.7% Historical Society Museum 10.4% Grand Casino - Mille Lacs 10.1% Treasure Island 9.0% Minnesota Orchestra 8.6% Home & Garden Expo 8.3% Other Symphony Concert, Opera, Etc. 8.0% Country Music Concert 8.0% Ordway Theater 7.6% Mall of America Night Club 7.5% Hollidazzle Parade 7.2% Dance or Ballet Performance 6.9% Other College Sports Event 6.8% Taste of Minnesota 6.7% Black Bear Casino 6.3% Trade Show 6.3% St. Paul Winter Carnival 5.8% Any Metrodome Event 5.7% Minnesota Historical Society 5.6% St. Paul Saints Baseball Game 5.6% Disney World (Orlando) 5.1% Wisconsin Dells 4.9% Horse Races at Canterbury Park 4.4% University of Minnesota Basketball Game 4.3% Natural History Museum 4.3% St. Croix Casino 4.1% Comedy Club 4.0% Sea World 3.6% Other Local Area Gambling Casino 3.2% Job Fair/Recruitment Fair 3.1% Jackpot Junction Casino 3.1% R&B/Rap/Hip-Hop Concert 2.5% Universal Studios (Orlando) 2.5% Other Professional Sports Event 2.4% NASCAR 2.1% Busch Gardens (Tampa) 1.9% Universal Studios (Los Angeles) 1.9% University of Minnesota Football Game 1.8% Disneyland (Anaheim) 1.6% Six Flags 1.3% Other Theme Park 1.0% CART Racing 0.5% Minnesota Lynx Basketball Game 0.4% Indy Racing/IRL 0.2% Busch Gardens (Williamsburg) 0.2% Note: Events with 1% or more penetration included Source: Scarborough Research Minneapolis-St.