COMMUNICATOR The Journal of Indian Institute of Mass Communication Volume LV, Number-2, April-June, 2019 ISSN: 0588-8093 Editorial It gives us immense pleasure to present amongst you the latest edition of Communicator, the Research Journal of Indian Institute of Mass Communication. This edition brings out variety of predominant issues like environmental protection and government initiatives coverage in newspapers, health coverage in the newspapers, Indian principles of Communication and impact of digital media etc. We received an overwhelming number of strong papers and book reviews which went through double blind review process, out of which twelve papers and four book reviews were selected for publication. The journal, we are sure will contribute towards scholarly and academic discipline building in communication field and will contribute towards reviving journalism practices in India. This issue of Communicator is an open issue and encapsulates various research papers underlining important issues. Dr. Archna Katoch and Ms. Monika studied the environment news stories in newspapers of Himachal Pradesh, focusing on government initiatives towards protecting the environment. Ms. Aishwarya Valliappan and Dr. C. Velayutham’s paper brought to light, the problems concerning women’s health and hygiene and campaigns associated with it in Kerala. Campaigns on issues like “Breastfeeding and Menstruation” are also discussed in order to bring out the need to aware the masses about women health and hygiene related problems. In this issue Dr. Raju C. John and Prof. Ishita Das tried to explore the usage of New Media roles in reference to LGBT community through their paper. With the changing times, new gender and sexuality norms are constantly evolving which are also researched in this paper. Dr. Vahini Aravind studied the Parliamentary elections of 2019 to witness the voting behaviour of people and the role played by social media in influencing their participation. Dr. Ujjwala Barve and Dr. Bhat Behere’s paper discussed how India is projected in their newspapers. They also studied extensively how ageda setting and framing is done about India in newspapers. Ms. Sonali Srivastav and Dr. Shikha Rai’s paper is a descriptive and analytical attempt to study whether the visual medium is gender stereotyping the child brain and what are the repercussions of such content being watched by the children. Dr. Rittu Mittal and Dr. Varinder Randhawa’s paper is an attempt to improve and bring a positive change in the organizational structure. Whereas, Dr. Debilal Mishra stresses upon how the Democratic Values in Media are fading away and how they are converting themselves into propoganda machines instead of catering to masses. Dr. Damian Mellifont discussed about the news media reporting of Obsessive Compulsive Disorder. Dr. Rubal Kanozia stressed on the role of media in promoting awareness among masses about environmental laws, rights and duties and was focused on Punjab. Dr. Madhu Deep Singh and Kanta Devi tried to communicate that, Natyashastra is not just a dance, drama or art form, instead it is a whole new philosphy in relation to the principles of Communication. Dr. Melwyn S. Pinto’s paper tried to comprehend the impact of rising internet usage in relation to the traditional media such as T.V. and Newspaper on the students. The books reviewed in this issue are written by eminent writers. The new book written by Vanita Kohli Khandekar on “The Making of Star India” is reviewed by Prof. (Dr.) Ujjwala Barve. Prof. (Dr.) Kiran Thakur reviewed “Harvesting Hope in The Suicide Zone: Women who challenged Drought, Death and Destiny” which is written by Dr. Radheshyam Jadhav. Rahul Kumar has reviewed “The Game of Votes: Visual Media Politics and Elections in the Digital Era” written by Prof Farhat Basir Khan. Last but not the least “Poor Economics: A Radical Rethinking Of The Way To Fight Global Poverty” has been reviewed by Gopal Misra and authored by Abhijit Bannerjee and Easther Duflo. Through this editorial, we urge the Media Educators to send quality Research Papers for publication in the upcoming issues of Communicator. Dr. Surbhi Dahiya Sh. Kuldeep Singh Dhatwalia Professor DG, IIMC; DG, PIB Editor, Communicator Editor-in-Chief, Communicator Course Director, Department of English Journalism Indian Institute of Mass Communication Indian Institute of Mass Communication INDEX Research Papers 1. Sustainable Development Goals, Environmental Protection 01 And Government Initiatives: A Study Of Newspapers In Himachal Pradesh Dr. Archna Katoch* and Monika** 2. An Analysis On The Effectiveness Of Women Health-Centric 19 Social Media Campaigns Aishwarya Valliappan * and Dr .C. Velayutham** 3. Role Of New Media In Changing Norms Of Gender 39 And Sexuality With Reference To LGBT Community Dr. Raju C. John* and Prof. Ishita Das** 4. Impact Of Social Media Consumption On Voting Behaviour: 56 An Evaluation Of Parliament Elections 2019 Dr. Vahini Aravind 5. India In Russian Newspapers 76 Dr. Ujjwala Barve* and Dr. Bhat Behere** 6. Gender Representation In Children’s Popular 95 Visual Content- A Review Sonali Srivastav* and Dr. Shikha Rai** 7. Deceptive Communication In Organizations: Factors Thereof 110 Dr. Ritu Mittal* and Dr. Varinder Randhawa** 8. Media And Democratic Values: A Theoretical Perspective 124 Dr. Debilal Mishra 9. Contemporary Newspaper Reporting On Obsessive Compulsive Disorder: 141 An Ethical Guide Dr. Damian Mellifont 10. Promoting Environmental Laws And Literacy Through Media: 166 An Exploratory Study Of Punjab, India Dr. Rubal Kanozia 11. Principles Of Communication In Natayashashtra 182 Dr. Madhu Deep Singh* and Katna Devi** 12. Students Use Of Newspapers , Television And The Internet: 199 Measuring Media Displacement Effect Dr. Melwyn S. Pinto Book Reviews 1. The Making Of Star India 214 (The Amazing Story Of Rupert Murdoch’s India Adventure) Author: Vanita Kohli Khandekar Reviewer: Prof. (Dr.) Ujjwala Barve 2. Harvesting Hope In The Suicide Zone: 215 Women Who Challenged Drought, Death And Destiny Author: Dr. Radheshyam Jadhav Reviewer: Prof. (Dr.) Kiran Thakur 3. The Game Of Votes: Visual Media Politics And 217 Elections In The Digital Era. Author: Prof. Farhat Basir Khan Reviewer: Rahul Kumar 4. Poor Economics: A Radical Rethinking Of The Way To 219 Fight Global Poverty Authors: Abhijit Bannerjee and Easther Duflo Reviewer: Gopal Misra RESEARCH PAPERS Sustainable Development Goals, Environmental 1 Protection and Government Initiatives: A Study of April-June, 2019 Number-2, LV, Volume Communicator Newspapers in Himachal Pradesh Dr. Archna Katoch* Assistant Professor, Department of Journalism and Creative writing Central University of Himachal Pradesh Monika** Assistant Professor, DeenDayal Upadhyay Kaushal Kendra Central University of Himachal Pradesh Abstract Obnoxious climate change, which is the result of environmental degradation, has ruined the momentum of our ecosystem and scarred the earth. The Sustainable Development Goals (SDGs), a blueprint for sustainable future in terms of environmental concerns has always been a theme in Indian policy, which can encounter the challenges of environmental degradation with sustainable solutions. A more vigorous ‘watch-dog’ role of the newspapers with an agenda setting is obligatory to make public aware and educated about the future environmental threats.This research explores the environmental news coverage regarding various government initiatives to protect the environment in the different newspapers in Himachal Pradesh by content analysis method. The present work found that coverage of environment issues regarding government initiatives in the newspapers is substantially good, which has created extensive public participation to protect the environment. Clean and Green Environment is the most prominent issue covered by all the newspapers in Himachal Pradesh, followed by Polythene Hatao Paryavaran Bachao, Pollution Abating Plants Abhiyan (PAPA), Van Bachao, and Ecotourism, respectively.The study also revealed that the Hindi newspapers have given more environmental coverage of government initiatives than the English newspapers in Himachal Pradesh. Clean and Green environment is the most prominent environmental issue covered both frequency and space wise by the Hindi newspapers whereas This research Polythene Hatao Paryavaran Bachao is the most prominently covered issue explores the by the English newspapers. environmental news coverage Keywords: Agenda setting, awareness, environmental degradation, newspaper regarding various coverage, sustainable development. government initiatives to protect the Introduction environment in the different According to Henry Paulson, the former American Treasury Secretary,“Economic newspapers growth and environmental protection are not at odds. They’re opposite sides of the in Himachal same coin if you’re looking at longer-term prosperity”.Human actions have not Pradesh by just damaged the environment, but they retard development, destroy irreplaceable content analysis natural resources, and threaten our present and future prosperity. “We are running method. 2 the most dangerous experiment in the history, that how much carbon dioxide Volume LV, Number-2, April-June, 2019 Number-2, LV, Volume Communicator atmosphere can handle before there is an environmental catastrophe” (Musk, 2013). Due to the indiscriminate useof different natural resources, issues like water scarcity, global warming, ozone layer depletion, climate change, air pollution, acid rain, loss of biodiversity,