TECHNICAL SPECIFICATIONS DIGITAL ADVERTISING FORMATS November 2020 INDEX 1. INTRODUCTION ........................................................................................................... 5 2. WEB FORMATS ........................................................................................................... 8 2.1 ADVERTORIAL M2O ..................................................................................................................................... 8 2.2 ADVERTORIAL DEEJAY ............................................................................................................................... 9 2.3 BIG RECTANGLE (OR BANNER 300X250) .................................................................................................... 10 2.4 BIG RECTANGLE RICH MEDIA ................................................................................................................. 11 2.5 BIG RECTANGLE 2° SCROLL ..................................................................................................................... 11 2.6 HALF PAGE ................................................................................................................................................... 12 2.7 HALF PAGE RICH MEDIA ........................................................................................................................... 12 2.8 HOME FEED PREMIUM ............................................................................................................................... 13 2.9 INREAD .......................................................................................................................................................... 13 2.10 INTRO FULL SCREEN .................................................................................................................................. 14 2.11 INTRO FULL SCREEN VIDEO ..................................................................................................................... 15 2.12 LEADERBOARD ........................................................................................................................................... 16 2.13 MANCHETTE ................................................................................................................................................ 16 2.14 MASTHEAD................................................................................................................................................... 17 2.15 MASTHEAD RICH MEDIA .......................................................................................................................... 17 2.16 MASTHEAD VIDEO ..................................................................................................................................... 18 2.17 MEDIUM RECTANGLE ................................................................................................................................ 19 2.18 OVERLAY ...................................................................................................................................................... 20 2.19 OVERLAY VIDEO ........................................................................................................................................ 21 2.20 PODCAST ...................................................................................................................................................... 21 2.21 PRODOTTI MULTIMEDIALI– SPECIALI (MULTIMEDIAL PRODUCT AND SPECIALS) .................................. 22 2.22 SKIN D – RESPONSIVE - .............................................................................................................................. 23 2.23 SKIN STANDARD ......................................................................................................................................... 24 2.24 SKIN RICH MEDIA ....................................................................................................................................... 25 2.25 STRIP STANDARD ....................................................................................................................................... 26 2.26 SUPERSTRIP ................................................................................................................................................. 27 2.27 SUPERBANNER ............................................................................................................................................ 27 2.28 TABOOLA ...................................................................................................................................................... 28 2.29 TABOOLA INFEED ....................................................................................................................................... 29 2.30 TABOOLA VIDEO ........................................................................................................................................ 29 2.31 VIDEO NATIVE – VIDEO BRANDED CONTENT ..................................................................................... 30 2.32 VIDEO SPOT .................................................................................................................................................. 31 3. MOBILE FORMATS .................................................................................................... 32 3.1 AMP PAGES – BIG RECTANGLE (ACCELERATE MOBILE PAGES – BIG RECTANGLE) ................................ 32 3.2 AMP PAGES – MASTHEAD (ACCELERATE MOBILE PAGES – MASTHEAD) ................................................. 32 3.3 APP ILMETEO – CUSTOM BACKGROUND (APP IPHONE, ANDROID) ...................................................... 33 3.4 APP IL METEO – FLOOR (IPHONE,IPAD,ANDROID) ..................................................................................... 34 3.5 APP IL METEO – BIG RECTANGLE (IPHONE,IPAD,ANDROID) ................................................................... 34 3.6 APP IL METEO – GHOSTOVER (APP IPHONE, ANDROID) .......................................................................... 35 3.7 APP IL METEO – INTERSTITIAL (IPHONE,IPAD,ANDROID) ....................................................................... 36 3.8 APP ILMETEO – INTERSTITIAL VIDEO (APP IPHONE, ANDROID) ........................................................... 36 3.9 INSTANT ARTICLE – BIG RECTANGLE (INSTANT ARTICLE FACEBOOK – BIG RECTANGLE) ................... 36 3.10 NETWORK SMARTPHONE PREROLL ....................................................................................................... 37 3.11 MOBILE SITE - ABBINATA STANDARD .................................................................................................. 38 3.12 MOBILE SITE – BIG RECTANGLE ............................................................................................................. 38 3.13 MOBILE SITE - BIG RECTANGLE RICH MEDIA ...................................................................................... 38 3.14 MOBILE SITE – INTRO-INTERSTITIAL..................................................................................................... 39 3.15 MOBILE SITE - MASTHEAD ....................................................................................................................... 40 3.16 MOBILE SITE - MUSICARADIOTV ON AIR MOBILE DOMINATION ................................................... 40 3.17 MUSICA, RADIO&TV – MSITE + APP SMARTPHONE (ANDROID E IPHONE) – BIG RECTANGLE ....... 41 - 2 - 3.18 MUSICA, RADIO&TV – MSITE + APP SMARTPHONE (ANDROID E IPHONE) - INTRO ........................... 41 3.19 MUSICA, RADIO&TV – MSITE + APP SMARTPHONE (ANDROID E IPHONE) - MASTHEAD ................. 43 3.20 REPUBBLICA – MSITE + APP SMARTPHONE (IPHONE E ANDROID) - BIG RECTANGLE ..................... 43 3.21 REPUBBLICA – MSITE + APP SMARTPHONE (IPHONE E ANDROID) - INTERSTITIAL .......................... 44 3.22 REPUBBLICA – MSITE + APP SMARTPHONE (IPHONE E ANDROID) - MASTHEAD .............................. 45 4. TABLET FORMATS ................................................................................................... 46 4.1 BROWSING THROUGH SITE WITH TABLET ........................................................................................... 46 4.1.1 D TABLET DOMINATION ........................................................................................................................... 46 4.1.2 REPUBBLICA.IT TABLET DOMINATION- .................................................................................................. 46 4.1.3 LOCAL REPUBBLICA TABLET SPONSORSHIP - ..................................................................................... 47 4.2 TABLET APPLICATION ............................................................................................................................... 48 4.2.1 GNN SFOGLIO PDF iPad and Android – Sponsorship ............................................................................... 48 4.2.2 R+ SFOGLIO PDF iPad and Android - Arricchimento (Enrichment) ............................................................ 49 4.2.3 R+ and LaStampa – PREMIUM NEWS SFOGLIO PDF SPONSORSHIP - iPad e Android ........................ 50 4.2.4 R+ PREMIUM NEWS SFOGLIO PDF RICH MEDIA SPONSORSHIP - iPad e Android ............................ 51 4.2.5 R+ SFOGLIO PDF iPad e Android – SUPPLEMENTI – Sponsorship ......................................................... 52 5. CROSS DEVICE FORMATS .....................................................................................