August 2021 Trends in Korean TV: Broadcast Worldwide (BCWW) Market Highlights Purpose: Increasing overseas exports by providing information on Korean broadcast contents and providing Korean Trend Reports to international buyers Distribution Target: International promotional media, overseas buyers Author: Commissioner: Trends in Korean TV: BCWW Market Highlights K7 MEDIA Trends in Korean TV: Broadcast Worldwide (BCWW) Market Highlights 1. BCWW K-Format Showcase 3 2. BCWW International Format Pitch 6 3. BCWW Premiere Showcase 7 Visit BCWW from here: https://www.bcww.kr/ Page !2 of !14 August 2021 Trends in Korean TV: BCWW Market Highlights K7 MEDIA 1. BCWW K-Format Showcase This BCWW K-Format Showcase session introduces 9 formats from 9 companies. Don't miss out! Visit https://bcww.kr/home/showcase/showcaseKFormat.do to watch the showcase. Sell Your Haunted House Genre Scripted (Drama, Fantasy Comedy Drama) Distributed by KBS Media Synopsis Jia is a real estate agent-exorcist with a perfect look, brilliant brain and a psychic ability, but she also has a hot temper. Inbum, a fake exorcist, makes money off ghosts but ironically denies their existence. They team up to solve misfortunes surrounding real estates. The Masked Talent Genre Unscripted (Entertainment, Music Game Show) Distributed by MBC Synopsis The Masked Singer has been a massive hit around the globe. Now, a brand-new masked audition show is about to air, named The Masked Talent - a global co-production between The Masked Singer’s original creator, MBC, and french producer, HERVE HUBERT. Nothing but the voice matters! The Masked Singer, which used to be limited to celebrities, is now open to anyone in the world. The very special song the very ordinary people sing - just stay focused on what you hear behind the mask! LOUD Genre Unscripted (Entertainment, Idol Survival Reality) Distributed by SBS Synopsis Two globally-famous producers hold a large scale audition to find the world's next biggest boy band. The audition consists of multiple, unique rounds - each of the rounds are designed to judge the contestants, not only on singing or dancing, but also on their unique characters and artistic talents. Page !3 of !14 August 2021 Trends in Korean TV: BCWW Market Highlights K7 MEDIA Who Are You Genre Unscripted (Entertainment, Music Reality) Distributed by FormatEast Synopsis Music performance show. Celebrities create a new alternative personality, and perform as them on stage. After watching, expert panels and audience panels press the score button to give points after each stage. The winner gets an opportunity to choose to keep their current character or make a new one, while the rest have no choice - they must come up with a new persona for the next round. Who will have saved the most alternative characters after five rounds? Love at First Song Genre Unscripted (Entertainment, Music Dating Show) Distributed by CJ ENM Synopsis Can two people fall in love at first song? Love at First Song is a hybrid music dating show where people who wish to find their soul mates through music are paired based on musical taste. Without seeing one another, the matched pair practice together. On the day of the duet, they get to see one another's appearance and decide whether to continue the duet and become a couple. Those that successfully become a couple spend a week at Camp Love Song where they go on dates, compete with other couples and prepare for the Duet Competition. Which couple's hearts will beat in sync with the music? Super Band Genre Unscripted (Entertainment, Music Reality) Distributed by JTBC Studios Synopsis Super Band is an audition program where genius musicians of all genres come in for a chance to be part of a Super Band. Contestants who have passed the preliminary rounds form bands of their own and battle each other. Round after round, surviving musicians continue to form new sets of bands for the next mission. One Super Band wins it all: the prize money, an album deal, and a world tour. There is no knowing how many members will be in the band, or what genre of music the winning Super Band will play. Page !4 of !14 August 2021 Trends in Korean TV: BCWW Market Highlights K7 MEDIA King of Golf Genre Unscripted (Entertainment, Reality) Distributed by TV Chosun Synopsis Unprecedented and ground-breaking brand new golf entertainment show that challenges the perception of golf as an inaccessible sport for the exclusively wealthy or middle- aged. Kim Mi-hyun, a former LPGA star player with eight wins, and Kim Gook-jin, the most talented celebrity golfer, gather four golf hopefuls: former soccer star Lee Dong-gook, trot singer Jang Min-ho, actor Lee Sang-woo, and comedian Yang Se-hyung. Each week they have a thrill-packed 9-hole golf match against various teams, including a female pro golfer team, the best kids golfer team and a retired soccer/baseball players team. Their ultimate goal? Winning a golf championship in Korea! King of Golf provides viewers with not only useful golf techniques, rules and tips but most importantly fun and thrill-packed golf action! BOOK U LOVE Genre Unscripted (Factual Entertainment, Arts Talk Show) Distributed by Something Special Synopsis Four hosts tour the celebrity guest's home, digging into the guest's life story by going through the bookshelf. They also collect books from local companies' employees and through social media. They deliver these donated books via a "Book Truck" to set up a local library with the expert's help." Dancing in the Box Genre Unscripted (Entertainment, Dance Competition) Distributed by di turn Synopsis Duet dancing performances in the Dance Boxes. The perfect moment when the two dancers press the same button at the same time will make the audience excited. Page !5 of !14 August 2021 Trends in Korean TV: BCWW Market Highlights K7 MEDIA 2. BCWW International Format Pitch This BCWW International Format Pitch event presents to you the newest and most interesting unscripted titles from creators from Japan, Spain, the UK, France and the Netherlands. The 1st winner receives a prize of about $2,600 and an additional prize, and the 2nd winner receives $900. Tune in to the BCWW (https://bcww.kr/home/pitching/ pitchProgram.do ) at 11 am Central European Time (CET) on Tuesday 7 September to check out more about these exciting formats. Below is the sneaky preview of the next big stars. CELEB VAGABOND THEATRE GOLDEN LADDER OUTING! Genre: Entertainment Genre: Entertainment Company: Dpot Company: Byzentvkorea Co., Ltd. Highlight:Thrilling quiz battle Highlight: Giving seniors the stage in like a sport match. the generation gap platform. LIGHT AWAY LIGHTS OUT Genre: Game Show Genre: Reality Game Company: Yomiuri Telecasting Company: Vincent TV Corporation Productions Highlight: A very visual gameshow Highlight: Watch out for the avoiding lights! bad guys in the darkness! MEMORY BOX SECRET CELEBRITY Genre: Celebrity biography Genre: Reality Competition Company: Zig Zag Productions Company: WeMake Highlight: Latest technology helps Highlight: Guessing games bring back memories. on celebrities’ relatives! THE CELEB CHALLENGE WHAT WILL HAPPEN NEXT WEDNESDAY Genre: Talent Show, Shiny Floor Entertainment Genre: Entertainment Company: Onza Distribution Company: Dream Square Highlight: Wacky unexpected Highlight: Experts give challenges for the celebrities! predictions for the future! YOUTH DEBT RELIEF PROJECT, ISLAND OF HOPE Genre: Entertainment Company: SONET Entertainment Highlight: Hope of a new life for young debtors. Page !6 of !14 August 2021 Trends in Korean TV: BCWW Market Highlights K7 MEDIA 3. BCWW Premiere Showcase This BCWW Premiere Showcase session introduces 11 selected scripted and unscripted programmes from the top 11 Korean companies. An appendix of the extended showcase titles is provided for those who want to check out more Korean shows from these top companies. Also, visit https://bcww.kr/ home/showcase/showcasePremier.do to watch the showcase. Dali & Cocky Prince Genre Scripted (Drama) Distributed by KBS Media Synopsis Romantic comedy about an ignorant poor guy who becomes rich and his relationship with the daughter of a reputable family who struggles to save an art gallery in trouble! The Veil Genre Scripted (Drama) Distributed by MBC (Munhwa Broadcasting Corp.) Synopsis The story of a man who was once a top agent of the NIS, confronting a huge monster behind the organisation as he searches for the existence of an internal traitor who dropped him to the abyss by seriously tainting his reputation. Having had to erase his memory, he now faces the deep darkness inside him. One the Woman Genre Scripted (Drama) Distributed by SBS ContentsHub Synopsis A corrupt prosecutor loses her memory and switches lives with a submissive daughter-in-law of a rich family who happens to look like her. Follow her eventful, heart-jolting journey to bring her memories back! Page !7 of !14 August 2021 Trends in Korean TV: BCWW Market Highlights K7 MEDIA The Science of Cooking Genre Unscripted (Documentary) Distributed by EBS Synopsis Documentary The Science of Cooking takes a look at the world of cooking which is a series of endless accidents, adventures, and unexpected connections and divides the foundation of cooking into the four elements of heat, force, microorganisms, and taste, covering each in a separate episode. EXchange Genre Unscripted (Dating and Relationship) Distributed by CJ ENM Synopsis A dating show where EX couples live together in order to look for love while keeping their past relationship a secret! Will they be able to find new love there? Or can ex-couples reunite? EXchange is a TVING Original show and exclusively released on TVING, a leading OTT platform being serviced in South Korea. Beyond Evil Genre Scripted (Drama) Distributed by JTBC Studios Synopsis Beyond Evil is a psychological thriller following the journey of a detective, ready to go beyond evil to catch the killer who murdered his sister 20 years ago.