Basic Data Children and Media 2021 Current surveys and research on media use among children in Germany Compiled by Heike vom Orde (IZI) and Dr. Alexandra Durner © International Central Institute for Youth and Educational Television (IZI) Page 1 Overview Media Ownership, Media Use and Importance of Media 3 Children and Television 16 Reading (to Children) in the Family 32 Computer, Internet and Social Media 43 Children and Mobile Media (Mobile Phone, Smartphone, Tablet PC) 62 © International Central Institute for Youth and Educational Television (IZI) Page 2 Media Ownership, Media Use and Importance of Media © International Central Institute for Youth and Educational Television (IZI) Page 3 Media in the homes of German children 2021 Devices in households with 3- to 13-year-old children, percentages 100 99 99 90 95 80 70 66 60 50 40 44 30 20 10 0 TV Smartphone PC/laptop Tablet Game console Source: Guth, Kinderwelten 2021, p. 9. Basis: n=1,204 mothers of children, 3-13 years. © International Central Institute for Youth and Educational Television (IZI) Seite 4 Personal media ownership of German children By gender, 2020, percentages Mobile phone/smartphone 50 50 Smartphone 42 42 Game console netto 33 49 CD-Player 39 37 TV 32 36 Game console (portable) 24 35 Game console 16 29 Girls Boys Internet access 20 24 Computer/Laptop 18 18 Cassette recorder 18 15 Radio 17 15 Computer for children 15 14 Laptop 13 13 Tablet 9 9 Mobile phone 9 8 0 10 20 30 40 50 60 Source: KIM-Studie 2020, p. 12. Basis: n=1,216, parents of children, 6-13 years. © International Central Institute for Youth and Educational Television (IZI) Page 5 Which media would you like to own yourself? 6-13 years, by gender, selection, 2019, percentages girls boys 49.1 Mobile phone/smartphone 49.5 38.1 Tablet PC 40.2 32.7 Video games 43.2 28.3 Computer, laptop 32.6 23.1 Game console 38.4 0 10 20 30 40 50 60 Source: KinderMedienStudie 2019, p. 46. Basis: n=1,028 boys and n=972 girls, 6-13 years. © International Central Institute for Youth and Educational Television (IZI) Page 6 Preferred leisure activities of German children Leisure activities, selection, 2020, percentages Watching TV 70 24 Doing homework/learning for school 71 22 Meeting friends 35 56 Playing in the house 51 39 Playing outside 45 43 Activities with the 14 61 family/parents Using mobile phone/Smartphone 47 18 Listenting to musik 27 43 Doing sports 10 55 Using the computer (offline) 11 37 (Nearly) every day Digital games 25 35 Once/several times a Using the Internet* 31 28 week Reading a book 16 39 0 20 40 60 80 100 Source: KIM-Studie 2020, p. 14. Basis: n=1,216, 6-13 years. *regardless of what distribution © International Central Institute for Youth and Educational Television (IZI) Page 7 How do German children spend their pocket money? Selection, 6-13 years, 2019, percentages Sweets, cookies, chewing gum 72.4 Magazines, mangas, comics 55.5 Ice-cream 48.4 Beverages 47.2 Food/fast food 36.7 Chips, salty nuts 34.6 Stickers/collector's pictures 17.0 Collector's figures (e. g. Filly, Lego) 16.9 Gifts for relatives/friends 12.9 Toys, games 12.1 Books 9.6 Music 8.2 0 10 20 30 40 50 60 70 80 Source: KinderMedienStudie 2019, p. 69. Basis: n=1.908, 6-13 years. © International Central Institute for Youth and Educational Television (IZI) Page 8 Media use during the pandemic Selection, percentages Child uses more … PC/Video/App games 59 Streaming platform e.g. amazon 57 YouTube 57 Social Media 46 Online media center (TV station) 40 Website portals 35 Podcasts 32 TV 25 Radio 23 0 10 20 30 40 50 60 70 Source: Guth, Kinderwelten 2021, p. 22. Basis: n=217 parents of children, 0-17 years. © International Central Institute for Youth and Educational Television (IZI) Seite 9 Children’s media use in Germany Comparison of 2018 and 2019, minutes per day TV PC/Laptop Tablet Smartphone 160 140 21 120 6 25 100 19 8 16 80 60 90 40 76 20 0 2018 2019 Source: Guth, Kinderwelten 2020, p. 3 Base: n=1,230 mothers of children aged 3-13 years whose child uses device. © International Central Institute for Youth and Educational Television (IZI) Page 10 Media consumption: A comparison between 14- to 19-year-olds and total population in Germany Minutes per day, 2020 14-19 years Total: persons from the age 14+ 450 400 418 350 300 311 250 200 180 150 168 100 88 90 50 20 43 7 15 0 TV Radio Video in total Sound recording Audiovisual media media in total (1) in total (2) Source: Media Perspektiven Basisdaten Basis: German speaking people +14 years, 5.00 2020, p. 69/70. a.m. to 12.00 p.m., Mon-Sun; (1) record, cassette, CD, MP3 (2) incl. PC. © International Central Institute for Youth and Educational Television (IZI) Page 11 Which media do German children use on their own? By age, selection, percentages, 2020 80 6-7 years 70 74 8-9 years 67 60 10-11 years 64 57 58 58 12-13 years 50 52 51 47 40 43 39 39 39 30 34 33 29 28 26 27 26 26 24 20 22 22 22 22 23 18 18 17 16 15 10 13 14 8 6 0 Source: KIM-Studie 2020, p. 19. Basis: n=1,216 children, 6-13 years. © International Central Institute for Youth and Educational Television (IZI) Page 12 Self-directed media use According to parents of 6- to 13-year-olds, 2019, percentages Children are free to decide … Total 6-9 years 10-13 years 100 90 90 80 77.3 70 71.2 60 64.5 65.5 56.5 50 47.1 40 41.8 41.4 30 27.6 20 17.1 10 8.0 0 … which books/magazines … which TV programme … how to surf the … which apps they want to they want to read they want to watch web/use apps use on the smartphone/tablet PC Source: KinderMedienStudie 2019, p. 48. Basis: Parents of children n=2.000, 6-13-years. © International Central Institute for Youth and Educational Television (IZI) Page 13 From a parent’s perspective these media devices have a negative influence on their child Top-2-box on a scale of 4, parents of children aged 3-13 years Internet usage on 53 Smartphones Internet usage on 39 Tablets Games on consoles 39 Internet usage on 37 PC/Laptop Normal TV-watching 16 0 10 20 30 40 50 60 Source: Guth, Kinderwelten 2019, p. 21 Base: n=1,231 mothers of children aged 3-13 years. © International Central Institute for Youth and Educational Television (IZI) Page 14 Media Literacy: skills of German children Self-assessment „good“, by age, selection, 2020, percentages 55 Playing a DVD 62 73 76 9 Send messages 31 67 86 11 Accessing the Internet on my own 32 69 86 9 Printing something 21 54 76 5 Downloading apps 17 52 79 3 6-7 years Load songs to the MP3 player or the mobile 12 37 58 8-9 years 5 10-11 years Connect to wifi 13 47 12-13 years 69 0 10 20 30 40 50 60 70 80 90 100 Source: KIM-Studie 2020, p. 69. Basis: n=1,216, 6-13 years. © International Central Institute for Youth and Educational Television (IZI) Page 15 Children and Television © International Central Institute for Youth and Educational Television (IZI) Page 16 Parents trust TV Which media device in your household is your child free to use? According to their mothers, by age of children, 2020, percentages 100 96 90 80 70 69 60 62 58 50 52 40 40 37 30 1 20 10 0 TV in general Smart TV Radio PC/laptop Smartphone Tablet PC Regular TV Source: Guth, Kinderwelten 2020, p. 8. Basis: n=1,230 mothers of children 3-13 years. © International Central Institute for Youth and Educational Television (IZI) Page 17 Development of TV viewing time: A comparison between children and adults Viewing time in minutes per day, 2000-2020 in Germany Adults (14 years and older) Children (3-13 years) 250 238 226 237 237 227 203 200 150 97 93 100 82 91 58 58 50 0 2000 2005 2010 2015 2019 2020 Source: AGF in association with GfK, TV Basis: n=FRG in total, children (3-13 years) and adults Scope (before 2009 pc#tv); Fernsehpanel (14 years and older). (G+EU) from 1.1.2005 on. In: Media Perspektiven Basisdaten 2020, p. 70. © International Central Institute for Youth and Educational Television (IZI) Page 18 Development of TV viewing time by age groups Viewing time in minutes per day, by age, 2010-2020 3-5 years 6-9 years 10-13 years 3-13 years 120 109 110 107 99 100 98 94 93 95 93 91 90 91 90 88 89 84 88 85 87 84 84 80 82 82 75 79 76 77 74 72 70 70 71 73 67 65 63 63 64 62 62 60 58 59 57 57 58 53 50 51 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Source: AGF in association with GfK, Basis: FRG in total, Mon-Sun, 3:00 a.m.-3:00 p.m. VideoScope, Fernsehpanel (D+EU) from 2005 on. In: Feierabend/Scolari, 2021, p. 214. © International Central Institute for Youth and Educational Television (IZI) Seite 19 How long do children stay in front of the TV? Exposure time in minutes per day, by age groups, 2010-2020 3-5 years 6-9 years 10-13 years 3-13 years 190 186 181 180 177 174 178 171 170 164 164 163 169 160 161 160 160 162 162 154 149 158 150 150 151 151 145 148 143 138 140 142 137 142 139 135 132 130 133 129 131 126 121 124 120 119 120 114 110 113 105 100 96 90 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Source: AGF in association with GfK, Basis: FRG in total, Mon-Sun, 3:00 a.m.-3:00 p.m.