TO BREAK THE RULES YOU MUST FIRST MASTER THEM IMD November 2014 2 COPYRIGHT © 2017 AUDEMARS PIGUET. ALL RIGHTS RESERVED COPYRIGHT © 2017 AUDEMARS PIGUET. ALL RIGHTS RESERVED 1875 JULES LOUIS AUDEMARS EDWARD AUGUSTE PIGUET 1851-1918 1853 -1919 COPYRIGHT © 2017 AUDEMARS PIGUET. ALL RIGHTS RESERVED CONTINUITY 1875 1910s 1960s 1990s 2 FAMILIES - 4 GENERATIONS COPYRIGHT © 2017 AUDEMARS PIGUET. ALL RIGHTS RESERVED CONTINUITY COPYRIGHT © 2017 AUDEMARS PIGUET. ALL RIGHTS RESERVED CONTINUITE 1941 2017 IMD November 2014 7 COPYRIGHT © 2017 AUDEMARS PIGUET. ALL RIGHTS RESERVED CONTINUITE 1927 2017 8 COPYRIGHT © 2017 AUDEMARS PIGUET. ALL RIGHTS RESERVED INNOVATION - FORWARD THINKING 38 WORLD FIRSTS IN > 140 YEARS COPYRIGHT © 2017 AUDEMARS PIGUET. ALL RIGHTS RESERVED FORWARD THINKING 1892 1921 1927 1st The thinnest mechanical The smallest wristwatch movement in the world mechanical minute repeater (1.32mm) movement in the world COPYRIGHT © 2017 AUDEMARS PIGUET. ALL RIGHTS RESERVED FORWARD THINKING 1955 1967 1st wristwatch with perpetual calendar The thinnest automatic movement which indicates leap years in the world (2.45mm) COPYRIGHT © 2017 AUDEMARS PIGUET. ALL RIGHTS RESERVED REVOLUTION – THE QUARTZ CRISIS COPYRIGHT © 2017 AUDEMARS PIGUET. ALL RIGHTS RESERVED REVOLUTION – THE QUARTZ CRISIS COPYRIGHT © 2017 AUDEMARS PIGUET. ALL RIGHTS RESERVED BRISER LES REGLES 1972 ROYAL OAK COPYRIGHT © 2017 AUDEMARS PIGUET. ALL RIGHTS RESERVED 2014 LAPTIMER FORWARD THINKING COPYRIGHT © 2017 AUDEMARS PIGUET. ALL RIGHTS RESERVED 16 3 TIME RECORDING OPTIONS A WORLD FIRST complication: chronograph with CONSECUTIVE LAP TIMING and flyback function 1. Basic chronograph • Three column wheels 2. Chronograph with flyback function • Oscillating wheel coupling mechanism 3. Lap timing FORWARD THINKING 2015 RD# 1 SUPERSONNERIE COPYRIGHT © 2017 AUDEMARS PIGUET. ALL RIGHTS RESERVED WHAT ARE THE IMPORTANT CRITERIA OF A MIMUTE REPEATER ? LENGTH OF VOLUME STRIKES ACOUSTIC EACH INTENSITY RICHNESS REGULARITY SOUND PUSHING THE LIMITS OF CHIMING WATCHES THE FIRST TIME YOU CAN TRULY SHARE THE SOUND OF YOUR MINUTE REPEATER ROYAL OAK CONCEPT SUPERSONNERIE ESONANCE SUSTAINED AS LONG AS A POCKET WATCH Db POWER = 10x USUAL MINUTE REPEATER (WRISTWATCHES) THE FIRST TIME 3 PATENTED YOU CAN TRULY SHARE THE SOUND OF YOUR MINUTE INNOVATIONS REPEATER FORWARD THINKING SIHH 2018 ??? COPYRIGHT © 2017 AUDEMARS PIGUET. ALL RIGHTS RESERVED Jasmine Audemars, Chairwoman of the Board of Directors, March 2014 IMD November 2014 24 PEOPLE INDEPENDANT FORWARD-THINKING SPIRIT PEOPLE PEOPLE COPYRIGHT © 2017 AUDEMARS PIGUET. ALL RIGHTS RESERVED COMPETITION CLEAR DIRECTION 1 WATCH 1 CLIENT TEAM SPIRIT UNIQUE RELATIONSHIPS WORK THE BASIS DETAILS, DETAILS,… IMD November 2014 32 RECONSIDER " IN A WAY, THE BIGGEST RISK TO AN ENTREPRENEUR’S SUCCESS IS THE FEAR OF STARTING " - Sir Richard Branson IMD November 2014 LOYALTY TO HIS VALUES CAPACITY TO RECONSIDER THANK YOU FOR YOUR ATTENTION.