EMERGENCY MGMT 2.0: HOW #SOCIALMEDIA & NEW TECH ARE TRANSFORMING PREPARED- NESS, RESPONSE, & RECOVERY #DISASTERS HEARING BEFORE THE SUBCOMMITTEE ON EMERGENCY PREPAREDNESS, RESPONSE, AND COMMUNICATIONS OF THE COMMITTEE ON HOMELAND SECURITY HOUSE OF REPRESENTATIVES ONE HUNDRED THIRTEENTH CONGRESS FIRST SESSION JUNE 4, 2013 and JULY 9, 2013 Serial No. 113–20 Printed for the use of the Committee on Homeland Security Available via the World Wide Web: http://www.gpo.gov/fdsys/ U.S. GOVERNMENT PRINTING OFFICE 85–685 PDF WASHINGTON : 2014 For sale by the Superintendent of Documents, U.S. Government Printing Office Internet: bookstore.gpo.gov Phone: toll free (866) 512–1800; DC area (202) 512–1800 Fax: (202) 512–2250 Mail: Stop SSOP, Washington, DC 20402–0001 COMMITTEE ON HOMELAND SECURITY MICHAEL T. MCCAUL, Texas, Chairman LAMAR SMITH, Texas BENNIE G. THOMPSON, Mississippi PETER T. KING, New York LORETTA SANCHEZ, California MIKE ROGERS, Alabama SHEILA JACKSON LEE, Texas PAUL C. BROUN, Georgia YVETTE D. CLARKE, New York CANDICE S. MILLER, Michigan, Vice Chair BRIAN HIGGINS, New York PATRICK MEEHAN, Pennsylvania CEDRIC L. RICHMOND, Louisiana JEFF DUNCAN, South Carolina WILLIAM R. KEATING, Massachusetts TOM MARINO, Pennsylvania RON BARBER, Arizona JASON CHAFFETZ, Utah DONDALD M. PAYNE, JR., New Jersey STEVEN M. PALAZZO, Mississippi BETO O’ROURKE, Texas LOU BARLETTA, Pennsylvania TULSI GABBARD, Hawaii CHRIS STEWART, Utah FILEMON VELA, Texas RICHARD HUDSON, North Carolina STEVEN A. HORSFORD, Nevada STEVE DAINES, Montana ERIC SWALWELL, California SUSAN W. BROOKS, Indiana SCOTT PERRY, Pennsylvania MARK SANFORD, South Carolina GREG HILL, Chief of Staff MICHAEL GEFFROY, Deputy Chief of Staff/Chief Counsel MICHAEL S. TWINCHEK, Chief Clerk I. LANIER AVANT, Minority Staff Director Mr. Mark Sanford of South Carolina was elected to the committee on June 12, 2013. SUBCOMMITTEE ON EMERGENCY PREPAREDNESS, RESPONSE, AND COMMUNICATIONS SUSAN W. BROOKS, Indiana, Chairwoman PETER T. KING, New York DONALD M. PAYNE, JR., New Jersey TOM MARINO, Pennsylvania YVETTE D. CLARKE, New York STEVEN M. PALAZZO, Mississippi BRIAN HIGGINS, New York SCOTT PERRY, Pennsylvania BENNIE G. THOMPSON, Mississippi (ex officio) MARK SANFORD, South Carolina MICHAEL T. MCCAUL, Texas (ex officio) ERIC B. HEIGHBERGER, Subcommittee Staff Director DEBORAH JORDAN, Subcommittee Clerk On June 12, 2013, Mr. Tom Marino of Pennsylvania resigned as a Member of the subcommittee and Mr. Mark Sanford of South Carolina was ap- pointed to the vacancy. (II) C O N T E N T S Page JUNE 4, 2013 STATEMENTS The Honorable Susan W. Brooks, a Representative in Congress From the State of Indiana, and Chairwoman, Subcommittee on Emergency Prepared- ness, Response, and Communications: Oral Statement ..................................................................................................... 1 Prepared Statement ............................................................................................. 3 The Honorable Donald M. Payne, Jr., a Representative in Congress From the State of New Jersey, and Ranking Member, Subcommittee on Emer- gency Preparedness, Response, and Communications: Oral Statement ..................................................................................................... 4 Prepared Statement ............................................................................................. 5 The Honorable Bennie G. Thompson a Representative in Congress From the State of Mississippi, and Ranking Member, Committee on Homeland Security: Prepared Statement ............................................................................................. 6 WITNESSES Mr. Matthew Stepka, Vice President, Technology for Social Impact, Google.org: Oral Statement ..................................................................................................... 7 Prepared Statement ............................................................................................. 9 Mr. Jason Matthew Payne, Philanthropy Lead, Palantir Technologies: Oral Statement ..................................................................................................... 16 Prepared Statement ............................................................................................. 18 Mr. Michael Beckerman, President and CEO, The Internet Association: Oral Statement ..................................................................................................... 19 Prepared Statement ............................................................................................. 21 Mr. Jorge L. Cardenas, Vice President, Asset Management and Centralized Services, Public Service Electric and Gas Company: Oral Statement ..................................................................................................... 27 Prepared Statement ............................................................................................. 29 FOR THE RECORD The Honorable Donald M. Payne, Jr., a Representative in Congress From the State of New Jersey, and Ranking Member, Subcommittee on Emer- gency Preparedness, Response, and Communications: Prepared Statement of Christine Thompson, President and Co-Founder of Humanity Road ................................................................................................. 47 Prepared Statement of BEOC Alliance .............................................................. 49 JULY 9, 2013 STATEMENTS The Honorable Susan W. Brooks, a Representative in Congress From the State of Indiana, and Chairwoman, Subcommittee on Emergency Prepared- ness, Response, and Communications: Oral Statement ..................................................................................................... 52 (III) IV Page Prepared Statement ............................................................................................. 54 The Honorable Eric Swalwell, a Representative in Congress From the State of California: Oral Statement ..................................................................................................... 59 Prepared Statement ............................................................................................. 61 The Honorable Bennie G. Thompson a Representative in Congress From the State of Mississippi, and Ranking Member, Committee on Homeland Security: Prepared Statement ............................................................................................. 63 WITNESSES Mr. Shayne Adamski, Senior Manager of Digital Engagement, Federal Emer- gency Management Agency, U.S. Department of Homeland Security: Oral Statement ..................................................................................................... 64 Prepared Statement ............................................................................................. 66 Ms. Suzanne C. DeFrancis, Chief Public Affairs Officer, American Red Cross: Oral Statement ..................................................................................................... 74 Prepared Statement ............................................................................................. 76 Mr. Albert Ashwood, Director, Oklahoma Department of Emergency Manage- ment: Oral Statement ..................................................................................................... 83 Prepared Statement ............................................................................................. 84 Mr. W. Greg Kierce, Director, Jersey City Office of Emergency Management and Homeland Security: Oral Statement ..................................................................................................... 88 Prepared Statement ............................................................................................. 92 APPENDIX Question From Chairwoman Susan W. Brooks for Shayne Adamski ................. 113 Question From Chairwoman Susan W. Brooks for Albert Ashwood ................... 113 EMERGENCY MGMT 2.0: HOW #SOCIALMEDIA & NEW TECH ARE TRANSFORMING PRE- PAREDNESS, RESPONSE, & RECOVERY #DISASTERS #PART1 #PRIVATESECTOR Tuesday, June 4, 2013 U.S. HOUSE OF REPRESENTATIVES, SUBCOMMITTEE ON EMERGENCY PREPAREDNESS, RESPONSE, AND COMMUNICATIONS, COMMITTEE ON HOMELAND SECURITY, Washington, DC. The subcommittee met, pursuant to call, at 10:02 a.m., in Room 311, Cannon House Office Building, Hon. Susan W. Brooks [Chair- woman of the subcommittee] presiding. Present: Representatives Brooks, King, Palazzo, Perry, Payne, and Clarke. Mrs. BROOKS. The Committee on Homeland Security’s Sub- committee on Emergency Preparedness, Response, and Commu- nications will come to order. The subcommittee is meeting today to examine the impact social media and new technology is having on disaster preparedness, re- sponse, and recovery. I now recognize myself for an opening statement. In today’s technology-driven world, social media and other types of new technology are becoming one of the primary ways we re- ceive, process, and relay information. Studies have shown that more than 60% of the people in the United States have at least one social media account, with many having multiple accounts to include Facebook pages, Twitter pro- files, and Pinterest boards. While social media originally started out as a way to share infor- mation among family and friends, it is evident that it has evolved to serve other functions, such as prevalent sources for news, adver- tising, and entertainment. But another evolving and very important role, and the subject of this hearing, is its use in preparing for, responding