APRIL 28, 2017 The business journal serving Central Iowa’s Cultivation Corridor Price: $1.75 ‘It just didn’t feel OK to me’ MARKEY’s SHOCK OVER ABUSE OF GIRLS LED HER TO NEW LIFE MISSION, STARTUP KELLIE MARKEY Founder, Dorothy’s House businessrecord.com | Twitter: @businessrecord @businessrecord | Twitter: businessrecord.com Proud to be West Bank Strong. At West Bank, our team of banking experts will work with you to build customized solutions for your business’s unique financial needs. Our Treasury Management services will help you efficiently manage your business banking accounts, giving you the freedom to spend more time focusing on your business. You go above and beyond to serve your customers every day. So do we. April 28, 2017 geoff aldrich kinSeY dan amBer jon gaBe gade caBildo BodenSteiner haWkS Weger hummel olSon Business Record | | Record Business westbankstrong.com | Member FDIC 2 CONTACT US (515) 288-3336 [email protected] TABLE OF CONTENTS FOLLOW US Volume 35 | Number 17 | APRIL 28, 2017 www.businessrecord.com FB: www.facebook.com/DMBusinessRecord Twitter: @BusinessRecord FOCUS: ENTREPRENEURS LEADERSHIP PUBLISHER THIS WEEK Chris Conetzkey (515) 661-6081 [email protected] INSIDER NOTEBOOK 4 EDITORIAL • Rollenhagen bares the facts on her @businessrecord | Twitter: businessrecord.com SENIOR STAFF WRITERS Joe Gardyasz clothed ad shoot (515) 661-6084 • Hensley: Explore outsourcing of [email protected] Beats: Insurance & Investments | parking meters, pay-with-phone Health & Wellness | Manufacturing & Logistics | HR & Education • Autry: It’s about the people Kent Darr • Do self interests outweigh your best (515) 661-6083 [email protected] interests? Beats: Real Estate & Development | • Midwest startups need talent, capital, Banking & Finance | Law & Government culture of support Perry Beeman (515) 661-6086 • News you might have missed [email protected] Beats: Economic Development | Transportation | Tech & Innovation | Energy & Environment Y 9 JOE DEHART NEWSROOM OPERATIONS MANAGER John Retzlaff INKE Take a closer look at the new provost (515) 661-6082 T of Des Moines Area Community [email protected] Calendar | On the Moves College - Newton Campus. COPY EDITOR Kurt Helland 16 SWIMMING WITH THE ART & PRODUCTION DUANE BY PHOTO DOLPHINS SENIOR GRAPHIC DESIGNER Brianna Schechinger Drake’s ‘Dolphin Tank’ connects GRAPHIC DESIGNERS seasoned execs, emerging leaders Danielle Miller Lauren Hayes 20 OWDOWNT N RETAIL PHOTOGRAPHER Duane Tinkey ‘It just didn’t feel OK to me’ In an excerpt from the Business Record’s commercial real estate SALES Markey’s SHOCK OVER ABUSE OF GIRLS LED HER TO NEW LIFE MISSION, STARTUP DIRECTOR OF ADVERTISING video roundtables, three retail Ashley Holter experts talk about what it will DIRECTOR OF STRATEGIC PARTNERSHIPS take to attract more than bars and Katherine Harrington restaurants west of the Des Moines SENIOR ACCOUNT EXECUTIVES Lori Bratrud River in downtown Des Moines. Maria Davis Laura Stapes 34 ON THE MOVE MARKETING COORDINATOR Catherine Skepnek Job changes, hires and promotions ADMINISTRATION WHO’S IN THIS ISSUE? BPC VICE PRESIDENT 36 CALENDAR PICKS Jason Swanson A list of local people and the page number of the article in which they are mentioned. Your first look at upcoming events BUSINESS MANAGER Eileen Jackson TERRY BRANSTAD, 38 COLLEEN JOHNSON, 20 ACCOUNTING SPECIALIST BEN BRUNS, 16 DAVID KING, 4 Becky Hotchkiss STEVE CHAPMAN, 16 KELLIE MARKEY, 12 OFFICE MANAGER Laura Stegemann SHANNON COFIELD, 16 ERIN ROLLENHAGEN, 4 INSIDE SALES REPRESENTATIVE JOE DEHART, 9 CHRISTOPHER STAFFORD, 20 VOICES Alison Damon RICH EYCHANER, 20 TIFFANY TAUSCHECK, 16 We want to hear from you. To submit an BPC CHAIRMAN CHRISTINE HENSLEY, 4 BRIAN WALLER, 4 article for the Guest Opinion column or to Connie Wimer send a letter to the publisher, please contact BPC PRESIDENT Janette Larkin publisher Chris Conetzkey at (515) 661-6081 or [email protected]. Business Record® (USPS 154-740, ISSN 1068- CORRECTION: Last week’s cover story about the Dreamer Academy at Findley 6681) is published by Business Publications Corporation Inc., The Depot at Fourth, 100-4th Elementary School incorrectly stated that each student’s college savings account April 28, 2017 Street, Des Moines, Iowa 50309, (515) 288-3336. 38 BRANSTAD’s CONSERVATIVE Contents © 2017 Business Record. Published is initially seeded with $500. The program establishes an account for each student; LEGACY weekly. Annual subscriptions $69.95. Single copy price is $1.75. Copies of past issues, as students can earn up to $200 per year in their accounts for achieving incentives. A The Elbert Files: By Dave Elbert available, may be purchased for $4.50 each. Periodicals Postage Paid at Des Moines, Iowa. low- or moderate-income child who has school savings of just $500 or less prior POSTMASTER: Send address changes to Business Publications, The Depot at Fourth, to reaching college age is over three times more likely to enroll in college than a 39 START WITH MOBILE 100-4th Street, Des Moines, Iowa 50309. child with no college savings account, according to a University of Kansas study. Marketing: By Drew McLellan | Record Business 3 THE INSIDER notebook CHRIS JOE KENT PERRY Bits and bites of the finer side of Iowa business CONETZKEY GARDYASZ DARR BEEMAN publisher senior staff writer senior staff writer senior staff writer businessrecord.com | Twitter: @businessrecord @businessrecord | Twitter: businessrecord.com Rollenhagen bares the facts on her clothed ad shoot, In case you favorite sports team, love of ‘Abbey Road’ BY PERRY BEEMAN missed it... A brief look back at members-only news One of the cooler recent developments on the management information systems. “I wanted to be in from the past week on BusinessRecord.com Iowa tech scene is the now-established technology.”) TechBrew AM, the Technology Association • She collected stamps, rocks and other stuff as a kid. “I of Iowa’s morning-coffee version of was your stereotypical super-nerd as a kid. I went to high Progress on water its usual beer-infused, STEM-focused school, and all I wanted was to be popular. Activities took quality still a trickle happy hours around the state. The a back seat for a while. But then I got an internship at a The Iowa Legislature failed to pass morning version in Des Moines has software company in West Des Moines. I thought, ‘This is long-term, sustainable funding settled into the cool-antiques vibe of really cool.’ ” West End Architectural Salvage. Because • Advice to 18-year-old Erin: “I just think about the number to help clean Iowa’s waterways, it happens on Fridays, our friend and fellow of times my plans were derailed or very nearly were streams and lakes. bit.ly/2osvqUE music buff Brian Waller, the head guy at TAI, derailed by worrying about a guy. I almost didn’t take that always chats with a featured guest who has to internship in West Des Moines because I was dating a guy Iowa tax refunds adhere to Waller’s tradition of Vinyl Fridays. in Iowa City and he was mad. I very nearly followed my The latest session featured IT guru and Entrepreneurial boyfriend who wanted to be in the NFL. I realize now that delays now the norm Technologies President Erin Rollenhagen, who chose to play the right person is going to make it work and not expect you Longer processing times for income the Beatles’ “Abbey Road” because it “was in heavy rotation” at to give up your career, and is going to respect you for what tax refunds are not a one-time her house while she was growing up, she told the audience. you are doing.” anomaly, but rather a new paradigm. I had met Rollenhagen some time back, but I learned a few • On her decision to serve as chairwoman of TAI: “It may bit.ly/2q1lHlw things about her at this session. One: She grew up in Ames and have had something to do with the three margaritas I had graduated from Ames High School, which happens to be my before we talked.” alma mater (our classes were some years apart, ahem). • “Star Wars” or “Star Trek?” “Star Wars.” UI’s Internship Village in Anyway, Waller has a great interview style, and he asked • Favorite curse word: “Badass.” D.M. fills up for summer a bunch of rapid-fire questions, some fun, some serious. • Favorite caffeinated beverage: “Diet Coke.” The University of Iowa’s Internship Rollenhagen, who will lead the TAI board next year, was a good • Wear clown shoes or clown wig? “Clown wig, and in ’96, I Village - which is housed in Fenton sport, engaging and funny. wasn’t far off.” Hall on the former AIB College of In addition to learning that Rollenhagen and Waller were • Least favorite word: “Whatever buzzword people are born on the same day, we discovered: using in business irritates me. Currently, ‘leverage’ is ticking Business campus - will be filled • She did some research on Rolling Stone magazine covers me off.’ ” to capacity this summer with 134 when she was asked to mimic one for a TAI ad campaign that • Comedy club or dance club? “Dance club.” college interns. bit.ly/2oGXM9f highlights “the rock stars of Iowa technology.” The campaign • What sound or noise do you love? “Birds chirping in featured Rollenhagen in a full-page display on the back of the morning.” a recent Business Record, holding a lit match. “It was a lot • What sound or noise do you hate? “My neighbor’s Indy team revs up Des of fun,” Rollenhagen said. “I will say I did some research on lawnmower.” Moines transit efforts Rolling Stone covers. I thought, ‘I want this to be good, I want • What other profession would you like to try? “Therapist.” Two leaders of Indianapolis’ to do a great job for TAI.’ So I checked out what other people • Which would you not want to do? “Telemarketer.” successful efforts to greatly improve had done on actual Rolling Stone covers, and they’re all • What would you want to hear God say when you arrived its transit system came to town this naked.