LONDON TRANSPORT MUSEUM YEARBOOK 2013 | 2014 Supported by Tube 150 supported by Tube Design by LTM Design Compiled by Chris Gilbert All images © London Transport Museum and Transport for London, except where noted London Transport Museum is an educational and heritage preservation charity. Its purpose is to conserve and explain the history of London’s transport, to offer people an understanding of the Capital’s past development and to engage them in the debate about its future. Front cover and opposite: Brightest London is reached by Underground Horace Taylor, 1924 Winner of the Siemens Poster Vote 2013 2014.016_Dir Yearbook2013-2014_16.09.14_MASTER_p01-69.indd 1 06/10/2014 14:13 London Transport Museum Yearbook 2013 |14 incorporating the Strategic Report and Annual Report of the Trustees and financial statements for the year ended 31 March 2014 04 | Message from the Chair of Trustees and Managing Director 06 | Poster Art 150: London Underground’s Greatest Designs 10 | The year in summary 14 | Access and museum operations 18 | Case study Behind the scenes at the Museum Depot by Louise White* 20 | Education and engagement 26 | Case study Project 353: an inspiring vehicle for learning by Kathryn Skillings* 28 | Case study My journey on Project 353 by Helen Charalambous* 30 | Heritage and collections 34 | Case study Picking the perfect poster by Anna Renton* 36 | Plans for the future 38 | Thought Leadership* 40 | Tube 300: future-proofing London’s rail and Underground network for the next 150 years by Mike Brown 42 | The case for Crossrail 2 by Lord Andrew Adonis 44 | Protecting transport from cyber threats by Kevin Wood 46 | How green can buses be? by Leon Daniels 48 | Income and support 54 | Corporate members 55 | Sponsors and donors 56 | Public programme 68 | History of the Museum 70 | Structure, governance and management 74 | Financial review 76 | Trustees’ statement 77 | Trustees and advisors 78 | Independent auditor’s report 80 | Financial statements 98 | Index of posters * Case studies and Thought Leadership articles do not form part of the audited Strategic Report and Annual Report of the Trustees. 2014.016_Dir Yearbook2013-2014_16.09.14_MASTER_p01-69.indd 2-3 06/10/2014 14:13 Message from the Chair of Trustees and Managing Director Sir David Bell, Chair of Trustees Sam Mullins, Managing Director The London Transport Museum (LTM) Yearbook for 2013/14 marks one of the most Our headline exhibition in 2013, notable years in this Museum’s history. Poster Art 150: London Underground’s Greatest Designs, was described by In April 2013, when the financial year began, the success of January’s Time Out as a ‘must-see’ and proved commemorative London Underground steam train runs was still fresh in our minds. very popular with visitors. Over 42,000 The global publicity brought to LTM by the 150th anniversary of the world’s first people voted in the Siemens Poster underground railway, the publication of Underground: How the Tube Shaped London, Vote for their favourite poster and the and the fabulous Poster Art 150 exhibition all helped us achieve record-breaking winner can be seen at the front of this success. We had more visitors to Covent Garden and Acton Depot than ever before; Yearbook. Elsewhere in these pages our busiest public programme of lectures, events, tours and train trips; exceptional you will find all 150 posters chosen commercial results for retail and online shopping; and increases in corporate for the exhibition, as well as details of membership, venue hire and sponsorship. the Museum’s charitable activities, the 2013/14 accounts and a series of articles Our year was topped off by receiving the Heritage Railway Association’s Peter drawn from our influential Thought Manisty Award for Excellence, given to the Museum and its partners for an Leadership programme. exceptional contribution to railway preservation. That this award was made for a series of steam events on one of the world’s busiest metro systems is a testament We are grateful to all the visitors, to LTM’s bold approach to linking programming to restoration, and London shoppers, sponsors and funders who Underground’s respect for its unique heritage. Over 8,000 passengers were carried have supported the Museum this year. by these special commemorative services in 2013, but not one minute of delay was Thanks also to our fellow Trustees for added to the Underground’s busy schedules as a result of steam train operations. their expertise and enthusiasm, and to The programme was so popular that additional steam runs were added later in the the staff and volunteers whose energy year, and there is an equally ambitious plan for 2014. and dedication make the Museum so successful. The Tube 150 celebrations have placed the Museum in a new and creative relationship with Transport for London (TfL), deepened our links with sponsors and funders, and created new connections with hundreds of individual donors. We are now working closely with TfL and London’s bus operators to deliver the Year of the Bus, a celebration throughout 2014 of the contribution of the red bus to London’s economy and culture. To mark the centenary of the outbreak of the First World War, we have another flagship restoration project underway – recreating a wartime B-type bus. We are also looking ahead to 2015 and our next major collaboration with TfL: a celebration of the importance of design to transport in London. 4 Message from the Chair of Trustees and Managing Director Message from the Chair of Trustees and Managing Director 5 Yearbook 2013 |2014 Yearbook 2013 |2014 2014.016_Dir Yearbook2013-2014_16.09.14_MASTER_p01-69.indd 4-5 06/10/2014 14:14 FINDING YOUR WAY New to the Underground? What is right or wrong when it comes to Tube behaviour? Posters can show you the way, reassure the wary and gently advise on best behaviour. Poster Art 150 was the perfect celebration Thanks to the vision of Frank Pick, who have been equally inventive, and LTM’s of the Underground’s 150th anniversary. commissioned leading graphic artists to collection contains more recent posters design posters for the Underground based on 3D collages, digital overlays The exhibition offered a panorama of from 1908 until the Second World War, and mosaic tiles. London’s Tube established a tradition London styles, fashions and humour since of striking visual marketing that is In 2013, a panel of experts selected 150 the 19th century, seen through the lens of maintained to the present day. of these posters for what became one of the Museum’s most popular outstanding poster design. When Pick was given responsibility exhibitions ever: Poster Art 150: London for the Underground’s Traffic & Underground’s Greatest Designs. The Publicity department in 1908, he quickly posters embraced a variety of styles, recognised the power of the relatively techniques, eras and subject matter. young medium of the pictorial poster Rather than a timeline of poster and its superiority over the text-heavy development, the exhibition was letter-press posters of the 19th century. arranged thematically to show how Versatile, eye-catching and influential, posters have been used to build the graphic posters could convey the Tube’s Underground’s brand and reinforce key messages about off-peak travel, service messages. A selection of posters from BRIGHTEST LONDON changes and passenger behaviour each theme can be seen on pages 7, 8 Day or night, there’s plenty to do in effectively and with style. Pick’s and 9, and all the posters from the London. These posters captured the development of the medium set a exhibition are featured within this glamour, excitement and sense of standard of public communication and Yearbook. For an insight into the poster opportunity within this dynamic city. design unequalled in any other city at selection process, turn to the article the time or since. It continues to inform on page 34. the character and public perception of London’s transport today. The Museum is indebted to the panellists whose expertise and passion The Museum’s collection of led us to the 150 greatest posters, Underground posters comprises over and to our curators, young advisors 3,300 original posters and countless and designers who helped to shape smaller pieces of work by artists the exhibition. Thanks, too, to our including Edward McKnight Kauffer, sponsor Siemens and to the public for Rex Whistler, Christopher Nevinson, supporting Poster Art 150 and voting Tom Eckersley, Abram Games, Paul for their favourite poster in the Siemens Nash, Fougasse, David Gentleman and Poster Vote. The winning design by Laszlo Maholy-Nagy. Pick gave artists Horace Taylor provided the inspiration great scope for self-expression and the for the cover of this Yearbook. results ranged from traditional landscapes to posters in the style of avant-garde movements such as Fauvism and Vorticism. Contemporary artists 6 Poster Art 150 Poster Art 150 7 Yearbook 2013 |2014 Yearbook 2013 |2014 2014.016_Dir Yearbook2013-2014_16.09.14_MASTER_p01-69.indd 6-7 06/10/2014 14:14 CAPITAL CULTURE Let the Underground bring the world to you! From historical grandeur to encounters with the exotic, these posters promoted travel to London’s cultural gems. KEEPS LONDON GOING These posters present visions of speed, strength and reliability, establishing the Underground’s strong visual identity, powerful branding and clear direction. AWAY FROM IT ALL Where do you want to be? Romantic, colourful and optimistic, these posters enticed Londoners away from the grey, congested city and into the green, open countryside. LOVE YOUR CITY Celebrating an ever-changing city that reflects with pride on its history, grandeur and landmarks old and new. 8 Poster Art 150 Poster Art 150 9 Yearbook 2013 |2014 Yearbook 2013 |2014 2014.016_Dir Yearbook2013-2014_16.09.14_MASTER_p01-69.indd 8-9 06/10/2014 14:14 The year in summary 2013/14 was one of the most successful years the Museum has ever known, with an unprecedented number of visitors, significant increases in commercial income and high levels of public benefit delivered through a busy programme of events, activities and school visits.