Finding market opportunities in POLAND International Business 14 16 18 20 24 ∞ ∞ ∞ Bay of Gdansk ∞ Kaliningrad RUSSIAN ∞ Wejherowo la LITHUANIA POLAND Lebork u Slupsk Gdynia t is FEDERATION BALTIC SEA Sopot V S he lu Gdansk f t pi o a Bay Kolobrzeg 11 P Suwalki cie a a Jezioro ujs Elblag st yn o Koszalin i a ek L Mamry 54 54 in n Tczew a ∞ ∞ w a Starogard S r Gdanski Malbork e Jezioro Elk Wolin Wolin 14 Sniardwy I. m GERMANY o Chojnice Olsztyn Szczecinek i a Hrodna P Ilawa r Szczecin 16 Grudziadz u a 10 w s Stargard a la Szcecinski r is DISTRICTS OF D W a Bydgoszcz ew Lomza Bialystok ar POLAND Pila 2 M N 1 Dolnoslaskie O Note¥c Torun Ostroleka d r 2 Kujawsko-Pomorskie a CiechanÛw Inowroclaw 3 LÛdzkie W rta k Wa Wloclawek ra a 4 Lubelskie GorzÛw i Wielkopolski Great 7 v 5 Lubuskie Plock Bug Gniezno W o 5 Poznan isla Legionowo 6 Malopolskie z BELARUS (Warsaw) 7 Mazowieckie 15 Kutno Warszawa Brest- O ta a Siedlce Litovsk dra ar Minsk 8 Opolskie Obra W Konin PruszkÛw 52 P Mazowiecki ∞ ro ZyrardeÛw Otwock s M Biala 9 Podkarpackie Polandn Zielona GÛra a Podlaska N B Skierniewice 10 Podlaskie Û Nowa SÛl y Leszno s b Zgierz a Kalisz LÛdz r 11 Pomorskie a Wiepz 3 ic a Zary GlogÛw OstrÛw Pabianice Pil 12 Slaskie Wielkopolski TomaszÛw S Sieradz Zdunska Wola Mazowiecki 13 Swietokrzyskie i Pulawy 4 Lubin l PiotrkÛw 14 Warminsko-Mazurskie Boleslawiec e Radom Lublin Odra Trybunalski Olesnica s Chelm 15 Wielkopolskie Zgorzelec Legnica i Skarzysko- 16 Zachodniopomorskie Radomsko Starachowice 1 Wroclaw a Kamienna Jelenia GÛra Brzeg Ostrowiec National capital Walbrzych Swidnica Czestochowa Swietokrzyski 8 Kielce Zamosc District centre Bielawa a s 13 Tarnobrzeg y Stalowa Wola Other city 12 ) N Opole la ec tu Klodzko m w i is International o Û w Zawiercie Nysa Tarnowskie GÛry t z o (V y r n la boundary B o s Littleis Gliwice h o Dabrowa W S C S S District boundary Zabrze GÛrnicza Mielec a u n Main road d Katowice ChrzanÛw e Rybnik Tychy 50∞ t RacibÛrz TarnÛw Railroad e Oswiecim RzeszÛw Jaroslaw n Wodzislaw Slaski Canal M KrakÛw 9 o u Ostrava Poland L'viv Airport n Cieszyn Bielsko-Biala Przemysl CZECH t a 6 Krosno i n Nowy Sacz Sanok 0255075 100 km REPUBLIC s h i a n Stary Sacz M a t o u UKRAINE The boundaries and names shown and the designations used p n 025 50 mi r t a on this map do not imply official endorsement or acceptance a Zakopane i by the United Nations. n C s 14∞ 16∞ 18∞ 20∞ SLOVAKIA 22∞ Map No. 3784 Rev. 3 UNITED NATIONS Department of Public Information March 2000 Cartographic Section About International Business International Business (IB) is an annual Project carried out by students attending the Norwegian University of Science and Technology (NTNU), the Norwegian School of Economics and Business Administration (NHH) and the Norwegian School of management (IB). The main pur- pose of the project is to study potential markets for inter- national business ventures, and support Norwegian enterprises entering these markets. Since its beginning in 1984, IB has visited all continents. Every year, with the support from the Norwegian Trade Council, IB selects a foreign emerging market to focus on. Events and developments beyond our borders are essential to a small country like Norway. Globalisation pulls foreign markets and the opportunities they offer closer to us. To take advantage of these opportunities, information and knowledge is essential. IB's primary goal is to provide information on all these areas that are important to enterprises wanting to set up business or invest in a foreign market. IB also develops the participating students' international awareness and skills, and is a forum for contact with the business sector. The findings of the report are based on meetings with companies and institutions in the country focused on, in addtion to extensive research prior to our stay abroad. The whole project is finaced through advertisements in our report. We would like to thank all our sponsors for their support, which is essential for IB to accomplish our goal of producing a usefull report. In addition to the paper-copy, the report is also avai- lable on our web-page: http://www.ib.no. Some previ- ous year's reports are on these pages as well and further information about the IB project. International Business is an independent student organi- zation, and is fully responsible for the content in this report. 1 FOREWORD The Norwegian Government sees culture as an integral part of the country's foreign policy. I welcome this in-depth study of market oppor- Therefore, art and trade go together. The tunities in Poland - a country with which Norway Embassy is involved in a number of Norwegian has close political, military, economic, cultural cultural projects in Poland in the areas and commercial relations. of music, literature, theatre and art exhibitions. Both countries are members of inter alia NATO, OECD and WTO. The Norwegian Government supports the expansion of the European Union and has initiated a Plan of Action with a view to developing fur- ther co-operation with the candidate countries. Within the framework of this plan a number of joint projects have been launched in Poland in the fields of fisheries, environment, health, gen- der equality and local democracy. Once Poland will be a member of the European Union; she will also be part of the European Economic Area (EEA), of which Norway is a part. The EEA Agreement ensures free trade in industrial products and free movement of capi- tal, services and persons by means of joint legis- lation. Maritime affairs are important to Norway. We have one of the world's largest merchant fleets. On Norwegian ships there are more than 3,700 Polish seamen, including 1,600 officers. Currently there are twelve Norwegian ships that are on order or being built at Polish shipyards. More than 30 per cent of the Norwegian exports to Poland consist of fish, mainly herring, mackerel and salmon. A large part of the Norwegian fish is being processed at Polish fac- tories and thus creates jobs. With a view to promoting further contact and dialogue a Joint Commission on Fisheries has been established. Sten Lundbo Norway presently exports 0.5 billion cubic Ambassador of Norway to Poland metres (bcm) of natural gas annually to Poland. On 3 September 2001, the Polish Oil and Gas Company and five companies operating on the Norwegian continental shelf signed a long-term agreement according to which Norway will supply Poland a total of 73.5 bcm over a period of 16 years as from the year 2008. This agreement paves the way for the building of a dedicated pipeline from the North Sea to Poland. Norway is the 17th biggest investor in Poland. Among the biggest ones are (in alphabetical order) Borgested Fabrikker, Det Norske Veritas, Hydro, KLIF, Norgips, Orkla, Qubus, Rema 1000, Statoil, Telenor and Ulstein Holding. With Poland as a member of the European Union, the Norwegian interest in investing in this country will probably increase. 2 Acknowledgements It is a great pleasure for Poland is an important me as Ambassador of market for Norwegian Poland that this/next year companies and the annual International interest has increased Business project will focus substantially over on Poland. Norway and the last years. The total Poland share not only trade in year 2000 was common history dyring 5,7 billion NOK, up 16% the last century but are from the previous year. close allies in NATO and Norwegian cooperate politcally and Trade Council (NTC)in economically in creating Warsaw which opera- a new Europe. tes as the Commercial The recent decade has Section of The Royal been particularly dyna- Norwegian Embassy mic and favourable for reports also that the development of Norwegian investment in Poland has increased increased Polish-Norwegian economic relati- over the last years. Fish makes up roughly 35 ons, especially in the areas of shipbuilding, sea- percent of Norwegian export to Poland and food and fish-processing industri, retail trade gas is expected to come up as a good num- and ecological technologies. ber two in the future. Apart from this Norwegian export and business activities in the A special aspect of our economic cooperation Polish market are quite varied and compre- is a gas contract planned to start delivery in hensive. Norwegian Trade Council in Warsaw 2006. encourages in particular companies working with information- and environmental technolo- The timely choice of Poland as the theme for gy,construction and building materials as well this/next year`s International Business reflects as real estate to have a closer look at the great opportunities of the growing economic Polish market. relations between Poland and Norway. opportunities of the growing economic relati- Poland is expected to become an EU member ons between Poland and Norway. in the nearest future, which entails easier mar- ket access and lower risks. Poland with 40 milli- on people, is situated in the heart of Europe and may become a key European business arena and a transit country. NTC looks at Poland with great enthusiasm and optimism. For Norwegian companies the Polish market is a market of opportunities and we wish and hope that NTC Warsaw with its pre- sence will continue to support the successful establishment and growth of Norwegian busi- ness in Poland. 3 Contents Industry Future Prospects Part 1 Heavy Industry SUPPORT FACILITIES 46 Construction Agriculture The Embassy and Consulate Food Production The Royal Norwegian Embassy GENERAL BACKGROUND Banking and Finance Embassy of the Republic of Poland Telecommunications Royal Norwegian