© Autovista © Autovista Group 2016. Reproduction and commercial distribution is strictly prohibited Autovista Group Global Segmentation January 2018 Segmentation: overview Our aim is to review and revise segmentation to: . Ensure comparable vehicles are grouped together consistently across all markets to support . selection of direct competitors . support creation of dashboards . support market analysis © Autovista Group 2016. Reproduction and commercial distribution is strictly prohibited Segmentation is: . Based on vehicle characteristics . size & length . body style . market position . Assessed and constantly reviewed by internal experts Segmentation: size & length . Eight segments based on length: . M, A, B, C, D, E, F, G . For a full list see Appendix I . Size and length commonly used as an indicator of… . Utility . Comfort © Autovista Group 2016. Reproduction and commercial distribution is strictly prohibited . Suitability for carrying luggage . Size ranges overlap: . a model may be at the lower end of the segment by length, but qualify on the grounds of market positioning . or may be large for the segment, but deficient in key areas of specification expected in the segment above Segmentation: body style . Different from body type, e.g. hatchback or sedan . Singles those body styles that are seen as distinct competitive niches . MPV . SUV © Autovista © Autovista Group 2016. Reproduction and commercial distribution is strictly prohibited . sports . In all other respects models conform to the rules of length and market positioning Segmentation: market positioning . Assesses how vehicles are differentiated on the basis of . levels of comfort . build quality and finishing . specification . Reflects customer expectations of specific segments © Autovista © Autovista Group 2016. Reproduction and commercial distribution is strictly prohibited . Determined by a multinaltional panel of Autovista experts . Sports cars still need to be classified according to market positioning . this group will be categorised in consultation with relevant vehicle manufacturers Appendix I: List of segments and characteristics © Autovista © Autovista Group 2016. Reproduction and commercial distribution is strictly prohibited Definition & Examples M-Segment – Car Smallest vehicle in a manufacturer’s line-up. Compromised interior space, focused on mobility and manoeuvrability. These may technically be quadricycles © Autovista © Autovista Group 2016. Reproduction and commercial distribution is strictly prohibited Size (m3): Exterior measurements of the vehicle (length*width*height) Smart Fortwo Renault Twizy Toyota IQ Definition & Examples A-Segment – Car Usually the smallest vehicle with four seats in a manufacturer's range, with compromised interior space front and rear © Autovista © Autovista Group 2016. Reproduction and commercial distribution is strictly prohibited Size (m3): Exterior measurements of the vehicle (length*width*height) Fiat 500 Kia Picanto Ford Ka Definition & Examples B-Segment – Car Small vehicle with acceptable interior space in the front, but compromised in the rear © Autovista © Autovista Group 2016. Reproduction and commercial distribution is strictly prohibited Size (m3): Exterior measurements of the vehicle (length*width*height) Ford Fiesta Opel Karl Kia Rio Definition & Examples C-Segment – Car Compact vehicle with good interior space in the front, acceptable in the rear © Autovista © Autovista Group 2016. Reproduction and commercial distribution is strictly prohibited Size (m3): Exterior measurements of the vehicle (length*width*height) Audi A3 Ford Focus Hyundai i30 Definition & Examples D-Segment – Car Standard sized vehicle usually with adequate interior space front and rear © Autovista © Autovista Group 2016. Reproduction and commercial distribution is strictly prohibited Size (m3): Exterior measurements of the vehicle (length*width*height) BMW 3-Series Ford Mondeo Opel/Vauxhall Insignia Definition & Examples E-Segment – Car Large vehicle usually comfortable for four adults. Comfort and choice and quality of materials tends to be higher than the lower segments © Autovista © Autovista Group 2016. Reproduction and commercial distribution is strictly prohibited Size (m3): Exterior measurements of the vehicle (length*width*height) Audi A6 Jaguar XF BMW 5-Series Definition & Examples F-Segment – Car The largest of vehicles with significant rear legroom, usually a manufacturer's flagship model and first equipped with latest technology © Autovista © Autovista Group 2016. Reproduction and commercial distribution is strictly prohibited Size (m3): Exterior measurements of the vehicle (length*width*height) Audi A8 Mercedes-Benz S-Class BMW 7-Series Definition & Examples G-Segment – Car Specialist sports or exotic vehicles that do not follow regular trends. These vehicles are usually defined by extreme luxury and/or price © Autovista © Autovista Group 2016. Reproduction and commercial distribution is strictly prohibited Size (m3): Exterior measurements of the vehicle (length*width*height) Bentley Continental Flying Spur Rolls-Royce Ghost Maybach 57/62 Definition & Examples B-Segment – MPV Small vehicle with acceptable interior space in the front, but compromised in the rear © Autovista © Autovista Group 2016. Reproduction and commercial distribution is strictly prohibited Size (m3): Exterior measurements of the vehicle (length*width*height) Fiat 500L Ford B-Max Opel/Vauxhall Meriva Definition & Examples C-Segment – MPV Compact vehicle with good interior space in the front, acceptable in the rear © Autovista © Autovista Group 2016. Reproduction and commercial distribution is strictly prohibited Size (m3): Exterior measurements of the vehicle (length*width*height) Citroen C4 Picasso Ford C-Max Mercedes-Benz B-Class Definition & Examples D-Segment – MPV Standard sized vehicle usually with adequate interior space front and rear © Autovista © Autovista Group 2016. Reproduction and commercial distribution is strictly prohibited Size (m3): Exterior measurements of the vehicle (length*width*height) Ford S-Max Renault Espace Kia Carens Definition & Examples E-Segment – MPV Large vehicle usually comfortable for four adults. Comfort and choice of materials tend to be higher than the lower segments © Autovista © Autovista Group 2016. Reproduction and commercial distribution is strictly prohibited Size (m3): Exterior measurements of the vehicle (length*width*height) Mercedes-Benz R-Class Tesla Model X Definition & Examples A-Segment – SUV Usually the smallest vehicle with four seats in a manufacturer's range, with compromised interior space front and rear © Autovista © Autovista Group 2016. Reproduction and commercial distribution is strictly prohibited Size (m3): Exterior measurements of the vehicle (length*width*height) Suzuki Jimny Definition & Examples B-Segment – SUV Small vehicle with acceptable interior space in the front, but compromised in the rear © Autovista © Autovista Group 2016. Reproduction and commercial distribution is strictly prohibited Size (m3): Exterior measurements of the vehicle (length*width*height) Citroen C4 Cactus Jeep Renegade Nissan Juke Definition & Examples C-Segment – SUV Compact vehicle with good interior space in the front, acceptable in the rear © Autovista © Autovista Group 2016. Reproduction and commercial distribution is strictly prohibited Size (m3): Exterior measurements of the vehicle (length*width*height) BMW X1 Ford Kuga Nissan Qashqai Definition & Examples D-Segment – SUV Standard sized vehicle usually with adequate interior space front and rear © Autovista © Autovista Group 2016. Reproduction and commercial distribution is strictly prohibited Size (m3): Exterior measurements of the vehicle (length*width*height) BMW X3 Audi Q5 Porsche Macan Definition & Examples E-Segment – SUV Large vehicle usually comfortable for four adults. Comfort and choice of materials tend to be higher than the lower segments © Autovista © Autovista Group 2016. Reproduction and commercial distribution is strictly prohibited Size (m3): Exterior measurements of the vehicle (length*width*height) BMW X6 Audi Q7 Volvo XC90 This segment is currently not occupied by any vehicles as the closest matches are not Definition & Examples differentiated from the E-SUV- Segment other than length. To F-Segment – SUV rightfully be an F-SUV-Segment, considerate focus should lay on comfort and luxuriousness The largest of vehicles with significant rear legroom, usually a manufacturer's flagship model and first out with latest technology © Autovista © Autovista Group 2016. Reproduction and commercial distribution is strictly prohibited Size (m3): Exterior measurements of the vehicle (length*width*height) Mercedes-Benz GLS-Class Cadillac Escalade ESV Definition & Examples G-Segment – SUV Specialist sports or exotic vehicles that do not follow regular trends. These vehicles are usually defined by extreme luxury and/or price © Autovista © Autovista Group 2016. Reproduction and commercial distribution is strictly prohibited Size (m3): Exterior measurements of the vehicle (length*width*height) Bentley Bentayga Lamborghini Urus (concept).