NOW AVAILABLE FROM STANFORD UNIVERSITY PREss Markets from Culture Institutional Logics and Organizational Decisions in Higher Education Publishing Patricia H. Thornton nstitutional logics, the nalyzing both quali- Table of Contents underlying organizing tative and quan- principles of societal sec- titative data from 1. Acknowledgements I A tors, influence organizational the 1950s to the 1990s, the 2. Institutional Change and decision making. Any shift in author shows how higher Organizational Decisions institutional logics results in a education publishing moved shift in attention to alternative from a culture of independent 3. The Historical Change in problems and solutions and in domestic publishers focused Institutional Logics new determinants for organi- on creating markets for books 4. A Theory of Attention zational decisions. Examining based on personal, relational changes in institutional logics networks to a culture of 5. Quantitative Data and Methods in higher-education publish- international conglomerates ing, this book links cultural focused on creating markets 6. Attention to the Sources of analysis with organizational from corporate hierarchies. Power decision making to develop This book offers broader les- 7. Attention to the Sources of a theory of attention and sons beyond publishing—its Structure explain how decision makers theory is applicable to explain- concentrate on certain market ing institutional changes in 8. Attention to the Sources of characteristics to the exclu- organizational leadership, Strategy sion of others. strategy, and structure occur- 9. Meta-analysis: Markets from ring in other industries. Culture www.sup.org Praise for Markets from WWW.SUP.ORG Culture Patricia Thornton is Associate Professor at Duke University, Fuqua School of “Patricia Thornton offers a powerful, Business. She is the recipient of the insightful work that American Sociological Association's W. opens up further Richard Scott award for the best organiza- research and theory for the rest of us. tions research article. This book will have a substantial impact on O R D E R F O RM organizational AUTHOR / TITLE ISBN QUANTITY PRICE studies.” Thornton, Markets from Culture. 9780804740210 cloth ______ $50.00 SUBtotAL_______________ —Harrison White, (CA (8.25%), IL (9%), & Canadian (5%) residents add sales tax) ________________ Columbia University shipping & handling for first book ($8.50 outside the U.S.) $5.00 (add $1.00/$8.50 for each additional book) ________________ TOTAL ________________ O R D E R I N G telephone fax mail “[T]he most online North American orders: 800-621-8471 Please mail the completed rigorous and theo- http://www.sup.org 800-621-2736 Please fax the completed order form to: retically sophisticated Order by phone, 8:00 am order form Stanford University Press For International Orders: to 5:00 pm CT. 11030 South Langley Ave book available for www.eurospanonline.com Chicago, IL 60628 those interested in the sociology of the book publishing PAYMEN T — A C R E D it C A R D O R D E R S M U S T I N C L U D E P H O NE AND ADDRESS I N fo RMA tio N industry.” ❒ check or money order enclosed or charge my ❒ MasterCard or ❒ Visa Card no. ______________________________________________ Expiration date ____________ —Canadian Journal of Signature ________________________________________________Phone__________________ Sociology Online A DDRESS name __________________________________________________________________________ address ________________________________________________________________________ Stanford University city __________________________________state ______ zip __________ country ____________ Press Orders must be prepaid or charged on VISA or MasterCard (libraries excepted). Books not yet published or temporarily out of stock will be charged to your credit card when the book is available and is in the process of being shipped. All dates, pages, and prices are subject to change. Stanford University Press books are distributed by University of Chicago Press. .