PROJECT PART-FINANCED BY THE EUROPEAN UNION Technical-economic substantiation of the development of tourist route(-s) in the section: Ivangorod (The Narova River) – The Rosson River (Children sanitary centre) – Silent Lake Saint-Petersburg January 2008 The Leningrad regional state institution «Information – Tourist Center» - 1 - PROJECT PART-FINANCED BY THE EUROPEAN UNION Plan 1. Studying the present situation 1.1. Development of water tourism in Leningrad region 1.1.1. General situation 1.1.2. Present infrastructure 1.1.3. Existent routes 1.1.3.1. Camp routes 1.1.3.2. Cruise lines 1.1.3.3. Regular communication 1.1.4. Sail-motor tourism development 1.1.5. Sports fishing in the region 1.1.6. Perspectives for the development of water tourism in Leningrad region 1.2. Investigation of potentially suitable places for water tourism along the route 1.2.1. Description of the rivers 1.2.2. Present recreation areas and parking places on the banks of the Narova River, Rosson River and lake Silent (Vaikne) 1.2.3. Historical places upon the Narova and the Rosson rivers. 1.2.4. History of navigation along the Narova and Rosson Rivers, Silent lake. 1.2.5. Existent mooring constructions along the route 1.2.6. Existent ships on the rivers that. 1.2.7. Approaches to Parking places 1.2.8. Resume concerning apt places for water tourism 1.3. Legal regulations of the development of the route(-s) along the rivers Narova, Rosson and lake Silent 1.3.1. Boundary regime rules. 1.3.2. Rules of the use of ships of small size and constructions for their berthing 1.3.3. Rules of carriage of passengers 1.3.4. Boundary conditions for fleet of a small size in the wells of Leningrad region 1.3.5. Boundary conditions in particularly protected nature territory 1.3.6. “Kurgalskiy reserve” 1.3.7. Conclusions on legal boundary conditions for the development of water route 1.4. Studying survey results 1.5. Resume on the present situation in the section of the rivers Narova – the Rosson – Silent lake for the development of water route(-s) 2. Studying potentially possible target groups. 2.1. Questioning of Tour firms working in he mass water tourism market 2.2. Questioning of tourists 2.3. Forming of potential target groups 3. Description of the scenarios of possible routes 3.1. route 1 3.2. route 2 3.3. route 3 3.4. route 4 3.5. route 5 3.6. Variant of a complex route. The Leningrad regional state institution «Information – Tourist Center» - 2 - PROJECT PART-FINANCED BY THE EUROPEAN UNION 4. Analysis of component parts of the water route 4.1. Factor analysis of the routes: 4.1.1. route 1 4.1.2. route 2 4.1.3. route 3 4.1.4. route 4 4.1.5. route 5 4.1.6. Complex route 4.2 SWOT-analysis. 5. Choosing passenger excursion-promenade ship. 6. Calculation of the economic substantiation of the route 6.1. variant 1 6.2. variant 2 6.3. variant 3 6.4. variant 4 6.5. choosing optimum variant of the route 7. Marketing plan 8. Final part 9. Annex The Leningrad regional state institution «Information – Tourist Center» - 3 - PROJECT PART-FINANCED BY THE EUROPEAN UNION 1. Studying present situation 1.1. Development of water tourism in Leningrad region 1.1.1. General situation Aspiration for changes is the main driving motive for the development of a person. When the main driving motive is a search for new impressions one can speak about the rise of tourism. Social shocks at the end of the previous century in Russia brought to almost complete disappearance of tourism as social phenomena, but following economic stabilization has restored «status quos». Statistic data, regularly collected in Leningrad region since 2000, tells about the sustainable increase of interest of Russians and other countries citizens in the opportunities of the territory on the forming of new unforgettable impressions. Dynamics of the increase of the quantity of organized tourists visiting Leningrad region Number, thousand people 1700 1800 1700 1500 1600 1500 1356 1400 1203 1300 1200 1030 1100 1000 870 900 750 800 700 600 500 300 350 400 219 256,3 300 130 145 170 200 100 0 2000 2001 2002 2003 2004 2005 2006 Number of organized tourists that have visited Leningrad region F oreign tourists (thousand people) Number of organized tourists that have visited Leningrad region Tourists in total (thousand people) Yearly the quantity of tourists visiting the region is commensurable to the quantity of permanently living in the territory inhabitants. The number of tourists’ attendants, workers in tourism service is constantly increasing. Figures given in the diagrams tell that Leningrad region is a perspective territory. The Leningrad regional state institution «Information – Tourist Center» - 4 - PROJECT PART-FINANCED BY THE EUROPEAN UNION Dynamics of the permanent work places increase (in tourism firms and accommodation centers) % regarding the previous year 2006 7,0% 12000 10,4% 2005 11200 12,3% 2004 10050 Working places 10,9% years % of increase according 2003 9100 2,0% to the previous 2002 8100 year 21,4% 2001 7950 2000 6550 Work places Yearly the quantity of really working in the territory of the region collective accommodation centers increase, the number of working in the region tour firms proliferates. The tourism sphere potential of the region is far from being used up; data of statistic observation are evidence of it. Now the number of people working in this sphere is less than 1% of able to work people of the region, the quantity of tourists accepted in the territory without prejudice to ecology and economy can be increased in 3 times regarding nowadays. The quantity of really working in the territory of the region collective accommodation centers 450 403 400 400 360 350 325 290 300 281 250 232 200 150 100 50 0 2000 2001 2002 2003 2004 2005 2006 The Leningrad regional state institution «Information – Tourist Center» - 5 - PROJECT PART-FINANCED BY THE EUROPEAN UNION Dynamics of alteration of the tour firms registered in the territory of Leningrad region Tour firms that have two licenses (tour operator and tour agency) Tour firms in total 200 number 150 56 59 38 46 100 31 128 107 108 115 126 50 84 92 0 2000 2001 2002 2003 2004 2005 2006 Taxes taking into the regional budget system from the companies working in tourism sphere have significantly proliferated, especially for the latest years. It’s the evidence of the stirring up of work of the tourism sphere enterprises and of the rise of social reasonability of business representatives. Sum of taxes taken into the Russian Federation budget system 400 390 350 300 250 200 150 100 28,2 54,6 50 21,3 22,7 25,5 28 0 2000 2001 2002 2003 2004 2005 2006 The Leningrad regional state institution «Information – Tourist Center» - 6 - PROJECT PART-FINANCED BY THE EUROPEAN UNION 1.1.2. Present infrastructure The territory of Leningrad region is rich in rivers, lakes and channels. These water ways have always been used for trade, cultural and other communications. The ancient trade way “from Varangian into Greeks” went along the rivers of the region. Big rivers, lakes and channels form river systems that are navigated for the space of 2054 km including main 600 km – Volga-Baltic way (Baltic Sea, the Gulf of Finland, the Neva, the Ladoga, the Svir, and the Onega), Saimenskiy channel. There are 1800 big and small lakes located in the territory, among them: Ladozhskoe lake (18400 km2), Chudskoe lake (2611 km2), Onezhskoe lake (9890 km2), lake-river system of the Vuoksa (95,6 km2). River lines connect many cities and villages of the region; in a season on some of them a regular navigation of river ships is established. In the territory of the region there are three big passenger and trade ports: Vyborg, Vysotsk, Ust-Luga. River ports are situated in Shlisselburg, Priozersk, Podporozhie, Voznesenie. River berths exist and functionate in Lodeinoe pole, Svirstroy, Mandrogi, Old Ladoga. Mooring walls exist in the villages Vladimirovka, Sias’story and in the cities Primorsk, Ivangorod. There are yacht clubs in New Ladoga and Vyborg. From collecting new bright impressions point of view hardly ever any other kind of tourism can be compared to the water one. Traditionally, with a view to organize tourism-recreation rest 4 basic directions of water tourism are used: cruise, sail-motor, camp (with the use of motorless ships) and regular water communication. All these directions are represented in the region. From all 130 tour firms, registered in the territory of the region, only 2 have incomes from water tourism exceeding 50%. In Saint-Petersburg not less than 10 shipping companies, giving their services in the water spaces of Leningrad region, are registered. 1.1.3. Present routes Almost at all the lines passenger, cargo-and-passenger ships and ferries, that are exploited not less than 8 years and are after the capital repair, are used. Total quantity of ships used in the region for recreation purposes doesn’t exceed 100 items. The relevance of this kind of rest is quite big; more than 80% charge of the summer cruise lines is the evidence of it. According to statistic data collected by the Physical training, Sport and youth Committee, in 2006 only to the cities Lodeinoe pole and Sias’stroy 300 calls by the ships chartered outside the region were made. 1.1.3.1. Camp kind of water tourism with the use of motorless ships.